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Design-Centered Entrepreneurship
by Min Basadur Michael Goldsby Rob MathewsGrounded in extensive research and field testing, Design-Centered Entrepreneurship presents a concise problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, creating business solutions, and sustaining success and an entrepreneurial culture. Drawing on methodologies from the world of design, the book helps students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers. This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials. The digital supplements include a virtual creative problem-solving profile, slides, and an instructor manual. Design-Centered Entrepreneurship is the ideal text for entrepreneurship and new venture creation courses with a focus on design thinking.
Design, Control, and Operation of Microgrids in Smart Grids (Power Systems)
by Mehdi Rahmani-AndebiliThis book offers a wide-ranging overview of advancements, techniques, and challenges related to the design, control, and operation of microgrids and their role in smart grid infrastructure. It brings together an authoritative group of specialists who approach the subject from a number of different viewpoints in the electric power industry, including electricity distribution companies, aggregators, power market retailers, and power generation companies. Design, Control, and Operation of Microgrids in Smart Grids is an authoritative resource for students, researchers, and professionals working with power and energy systems.
A Design Driven Guide for Entrepreneurs: Strategies for Starting up in a Multiverse
by Rhea Alexander Rose Pember Joseph Press Kiely SweattA new wave of entrepreneurs is leading a global paradigm shift towards values-driven business. This book empowers you to challenge the status quo and create value through its unique and adaptive approach to venture-building by design. Authored by a multidisciplinary team of practicing design strategists, business leaders, academics, and entrepreneurs, this hands-on guide models strategic design as a mindset for starting up: framing problems, applying methods, identifying opportunities, and creating pathways forward through futures and systems thinking. Carefully curated case studies of young impact-driven entrepreneurs along with resources, including action-based frameworks, diagrams, and templates for founders to replicate, and a reader’s checklist to enable the transformation of daily practice, will open new dimensions that amplify the global shift towards a more regenerative world and a multiverse of possibilities. Are you ready to journey to places where ideas for products, services, and experiences transform how we live and work? Then this guide is for you: the Design-Driven Entrepreneur.
Design-Driven Innovation: An Introduction
by Roberto VergantiUntil now, innovation studies have focused either on radical innovation pushed by technology or incremental innovation pulled by the market. However, neither of these approaches takes into account the fact that people do not buy products, they buy meanings. In this introduction, noted innovation expert Roberto Verganti suggests a third strategy: design-driven innovation, or the radical innovation of meanings. He introduces the concept of design-driven innovation and describes how game-changing companies like Nintendo, Whole Foods Market, and Apple have created new markets and spurred sustainable profits and company growth by generating products and services that radically innovate meanings for customers. This chapter was originally published as chapter 1 of "Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean."
Design Driven Innovation
by Roberto VergantiUntil now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanings.It's about having a vision, and taking that vision to your customers. Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. Customers had not asked for these new meanings, but once they experienced them, it was love at first sight.But where does the vision come from? With fascinating examples from leading European and American companies, Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls "interpreters" - the experts who deeply understand and shape the markets they work in.Design-Driven Innovation offers a provocative new view of innovation thinking and practice.
The Design-Driven Lab: How to Start--Building Design-Driven Capabilities
by Roberto VergantiCompanies that master design-driven innovation have a distinct advantage over competitors because they repeatedly develop and release products or services that customers didn't even know they wanted, but now can't live without. If a company wants to quit the rat race of user-driven product development and become a leader in the radical innovation of product meanings, where should it start? What assets and organizational arrangements should it develop? And how should it sustain and improve them over time? This chapter focuses on the critical capabilities a firm should develop within its organization to implement and profit from design-driven innovation. This chapter was originally published as chapter 10 of "Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean."
Design Economies and the Changing World Economy: Innovation, Production and Competitiveness (Routledge Studies in Human Geography)
by John R. Bryson Grete RustenDesign is central to every service or good produced, sold and consumed. Manufacturing and service companies located in high cost locations increasingly find it difficult to compete with producers located in countries such as India and China. Companies in high-cost locations either have to shift production abroad or create competitive advantage through design, innovation, brand and the geographic distribution of tasks rather than price. Design Economies and the Changing World Economy provides the first comprehensive account of the relationship between innovation, design, corporate competitiveness and place. Design economies are explored through an analysis of corporate strategies, the relationship between product and designer, copying and imitation including nefarious learning, design and competitiveness, and design-centred regional policies. The design process plays a critical role in corporate competitiveness as it functions at the intersection between production and consumption and the interface between consumer behaviour and the development and design of products. This book focuses on firms, individuals, as well as national policy, drawing attention to the development of corporate and nation based design strategies that are intended to enhance competitive advantage. Increasingly products are designed in one location and made in another. This separation of design from the place of production highlights the continued development of the international division of labour as tasks are distributed in different places, but blended together to produce design-intensive branded products. This book provides a distinctive analysis of the ways in which companies located in developed market economies compete on the basis of design, brand and the geographic distribution of tasks. The text contains case studies of major manufacturing and service companies and will be of valuable interest to students and researchers interested in Geography, Economics and Planning.
Design Education Today: Technical Contexts, Programs and Best Practices
by Dirk Schaefer Graham Coates Claudia EckertThis book provides extensive information on the key technical design disciplines, education programs, international best practices and modes of delivery that are aimed at preparing a trans-disciplinary design workforce for the future. It also presents a comprehensive overview of the scope of, and state of the art in, design education. The book highlights signature design education programs from around the globe and across all levels, in both traditional and distance learning settings. Additionally, it discusses professional societies for designers and design educators, as well as the current standards for professional registration, and program accreditation. Reflecting recent advances and emerging trends, it offers a valuable handbook for design practitioners and managers, curriculum designers and program leaders alike. It will also be of interest to students and academics looking to develop a career related to the more technical aspects of design.
Design Effective Interventions: Mobilizing People to Tackle an Adaptive Challenge
by Alexander Grashow Marty Linsky Ronald HeifetzEffective interventions mobilize people to tackle an adaptive challenge. They may be designed to make progress at any point in the process: for example, to surface a difficult issue, quash a diversion, or move people forward through a difficult period. At whatever stage of the process you are intervening, this chapter provides a checklist, a series of practices that can make your interventions more effective. This chapter was originally published as chapter 9 of "The Practice of Adaptive Leadership: Tools and Tactics for Changing Your Organization and the World."
Design Engineering Journey (Synthesis Lectures on Mechanical Engineering)
by Ramana M. PidapartiThis book provides an introductory treatment of the design methodology. It introduces the principles of design, and discusses design tools and techniques from traditional and multidisciplinary perspectives and comprehensively explores the design engineering process. It presents a broad multidisciplinary perspective to design.Delivers Innovation, creativity, design thinking, collaboration, communication, problem solving, and technical skills are key skills for tackling today's complex design problems.
Design + Environment: A Global Guide to Designing Greener Goods
by Helen Lewis John Gertsakis Tim Grant Nicola Morelli Andrew SweatmanThere is a huge scarcity of good, practical resources for designers and students interested in minimizing the environmental impacts of products. Design + Environment has been specifically written to address this paucity. The book first provides background information to help the reader understand how and why design for environment (DfE) has become so critical to design, with reference to some of the most influential writers, designers and companies in the field. Next, Design + Environment provides a step-by-step approach on how to approach DfE: to design a product that meets requirements for quality, cost, manufacturability and consumer appeal, while at the same time minimising environmental impacts. The first step in the process is to undertake an assessment of environmental impacts, using life-cycle assessment (LCA) or one of the many simpler tools available to help the designer. From then on, DfE becomes an integral part of the normal design process, including the development of concepts, design of prototypes, final design and development of marketing strategies. Environmental assessment tools and strategies to reduce environmental impacts, such as the selection of appropriate materials, are then discussed. Next, some of the links between environmental problems, such as global warming, ozone depletion, water and air pollution and the everyday products we consume are considered. In order to design products with minimal environmental impact, we need to have a basic understanding of these impacts and the interactions between them. The four subsequent chapters provide more detailed strategies and case studies for particular product groups: packaging, textiles, furniture, and electrical and electronic products. Guidelines are provided for each of the critical stages of a product's life, from the selection of raw materials through to strategies for recovery and recycling. Finally, Design + Environment takes a look at some of the emerging trends in DfE that are offering us the opportunity to make a more significant reduction in environmental impacts. Both the development of more sustainable materials and technologies and the growing interest in leasing rather than selling products are examined. Design + Environment is organized as a workbook rather than an academic text. It should be read once, and then used as a key reference source. This clear and informative book will prove to be invaluable to practising designers, to course directors and their students in need of a core teaching and reference text and to all those interested in learning about the tools and trends influencing green product design. The authors have all been involved in an innovative demonstration programme called "EcoReDesign", which was developed by the Centre for Design at RMIT University with funding from the Australian government. The Centre successfully collaborated with Australian companies to improve the environmental performance of their products by following DfE principles.
Design Evolution and The Law: Protecting Product Designs Today and Tomorrow
by Vladimir SamoylovThis book focuses on product design which is evolving conceptually and practically with advances in technology. Product design is no longer solely about product stylization and decoration, but rather about providing a holistic product experience for the consumer. Therefore, in the foreseeable future, product designs will increasingly communicate not only to our eyes, but to our other senses as well.This book examines the frameworks for the protection of product designs in New Zealand and Australia and evaluates the appropriateness of expanding legal mechanisms for the accommodation of product design evolution. The value of more holistic design protection is balanced against other important considerations such as the “right to repair".The book not only anticipates the extent to which product design will cater to senses other than visual, but also provides a novel framework (with reference to industry examples) for discerning originality in such work for the purposes of copyright. This book also makes suggestions for how designs can be protected from foreseeable infringement (analogous to copyright infringement of music and movies on file sharing networks) resulting from future advances in technologies such as 3D printing and virtual reality.
The Design Experience: The Role of Design and Designers in the Twenty-First Century
by Mike Press Rachel CooperHow are we to understand the changing role of design and designers in the new age of consumer experience? Drawing on perspectives from cultural studies, design management, marketing, new product development and communications theory, The Design Experience explores the contexts, practices and roles of designers in today's world, providing an accessible introduction to the key issues reshaping design. The book begins by analysing how consumers acquire meaning and identity from product and other experiences made possible by design. It then explores issues of competitiveness, innovation and management in the context of industry and commerce. If designers are creators of human experiences, what does this mean for their future role in culture and commerce? Subsequent chapters look at new ways in which designers conduct user research and how designers should communicate about design and decision-making with key stakeholders. The authors conclude with a discussion of the design 'profession': will that label be a help or hindrance for tomorrow's designer? Written for students of design, design management, cultural and business studies, The Design Experience is also of interest to practitioners of design, marketing and management. Illustrated case study material is integrated into the text, and the book also includes a glossary, and extensive references.
Design Experiments: Leadership with Creativity
by Stewart D. FriedmanIt takes courage to experiment and push for change to better meet the expectations of people who depend on you. In this chapter, you'll learn about the kinds of experiments that, if designed and implemented effectively, will help you secure four-way wins that benefit your work, your home, your community, and your-self.
Design Firms Open for Business
by Steven Heller Lita TalaricoWhile many young designers perceive a design studio to be little more than a table and computer, the majority of businesses consider the physical locale and architectural surroundings of a firm to be as important as the work that is produced. Design Firms Open for Business is a firsthand look inside studios and offices, both large and small, from all over the world. The inner workings of more than 40 different-sized and variously focused design establishments are explored, offering keen insights into firms working on everything from two- to three-dimensional projects. Designers reveal their thinking about a broad spectrum of important issues, ranging from the names they selected to the underlying philosophy of their practices to the business models they employ. Profusely illustrated with photos of both specific work and working environments, this book provides a unique blend of analysis and biography rolled into one. Each firm is placed in the spotlight, providing an array of successful models to consider by those who are looking to start their own ventures and by those experienced professionals looking for fresh ideas.
Design for 3D Printing: Scanning, Creating, Editing, Remixing, and Making in Three Dimensions
by Samuel N. Bernier Bertier Luyt Tatiana ReinhardFrance's Le FabShop has extensive experience testing 3D printers and creating digital models for them. From an articulated Makey Robot to a posable elephant model, Samuel N. Bernier and the rest of Le FabShop's team have created some of the most-printed designs in the 3D printing world. This book uses their work to teach you how to get professional results out of a desktop 3D printer without needing to be trained in design. Through a series of tutorials and case studies, this book gives you the techniques to turn a product idea into a 3D model and a prototype. Focusing on free design software and affordable technologies, the exercises in this book are the perfect boost to any beginner looking to start designing for 3D printing. Designing for the tool and finding a good tool to fit the design--these are at the core of the product designer's job, and these are the tools this book will help you master. Foreword by Carl Bass, Autodesk's CEO, a passionate and prolific Maker. In Design For 3D Printing, you'll:Learn the different 3D printing technologiesChoose the best desktop 3D printerDiscover free 3D modeling softwareBecome familiar with 3D scanning solutionsFind out how to go from a bad to a good 3D source file, one that's ready-to-print
Design for a Better Future: A guide to designing in complex systems
by John Body Nina TerreyThe world we live in is increasingly complex. It throws up complex problems. This book is about tackling them. <P><P> At ThinkPlace, we’ve pioneered the application of design thinking to complex challenges like climate change, family violence and global malnutrition. We work globally with governments, organisations and communities using a methodology – the Design System™ outlined in this book – that has been developed over more than a decade. <P><P> We bring together different voices and help them to create better futures. If you’re one of those voices, or would like to be, this book is for you. It’s part roadmap, part instruction manual, but mostly it’s a clarion call for a new way of doing things: tackling the world’s biggest problems in a way that brings people together and produces positive, lasting change.
Design for a Sustainable Culture: Perspectives, Practices and Education (Routledge Studies in Culture and Sustainable Development)
by Astrid Skjerven Janne ReitanAs culture is becoming increasingly recognised as a crucial element of sustainable development, design competence has emerged as a useful tool in creating a meaningful life within a sustainable mental, cultural and physical environment. Design for a Sustainable Culture explores the relationship between sustainability, culture and the shaping of human surroundings by examining the significance and potential of design as a tool for the creation of sustainable development. Drawing on interdisciplinary case studies and investigations from Europe, North America and India, this book discusses theoretical, methodological and educational aspects of the role of design in relation to human well-being and provides a unique perspective on the interface between design, culture and sustainability. This book will appeal to researchers as well as postgraduate and undergraduate students in design and design literacy, crafts, architecture and environmental planning, but also scholars of sustainability from other disciplines who wish to understand the role and impact of design and culture in sustainable development.
Design for Behaviour Change: Theories and practices of designing for change (Design for Social Responsibility)
by Kristina Niedderer Stephen Clune Geke LuddenDesign impacts every part of our lives. The design of products and services influences the way we go about our daily activities and it is hard to imagine any activity in our daily lives that is not dependent on design in some capacity. Clothing, mobile phones, computers, cars, tools and kitchenware all enable and hold in place everyday practices. Despite design’s omnipresence, the understanding of how design may facilitate desirable behaviours is still fragmented, with limited frameworks and examples of how design can effect change in professional and public contexts. This text presents an overview of current approaches dedicated to understanding how design may be used intentionally to make changes to improve a range of problematic social and environmental issues. It offers a cross-disciplinary and cross-sectoral overview of different academic theories adopted and applied to design for behaviour change. The aim of the volume is twofold: firstly, to provide an overview of existing design models that integrate theories of change from differing scientific backgrounds; secondly, to offer an overview of application of key design for behaviour change approaches as used across case studies in different sectors, such as design for health and wellbeing, sustainability, safety, design against crime and social design. Design for Behaviour Change will appeal to designers, design students and practitioners of behavioural change.
Design for Belonging: How to Build Inclusion and Collaboration in Your Communities (Stanford d.school Library)
by Susie Wise Stanford d.schoolA practical, illustrated guide to using the tools of design to create feelings of inclusion, collaboration, and respect in groups of any type or size—a classroom, a work team, an international organization—from Stanford University's d.school.&“This is a beautiful book. Wise has applied the gift and imagination and lenses of the d.school to one of our most precious questions: how to create belonging.&”—Priya Parker, author of the Art of Gathering and host of the New York Times podcast Together ApartBelonging brings out the best in everyone. Whether you&’re a parent, teacher, community organizer, or leader of any sort, your group is unlikely to thrive if the individuals don&’t feel welcomed, included, and valued for who they are.The good news is that you can use design to create feelings of inclusion in your organization: rituals that bring people together, spaces that promote calm, roles that create a sense of responsibility, systems that make people feel respected, and more. You can&’t force feelings, but in Design for Belonging, author and educator Susie Wise explains how to use simple levers of design to set the stage for belonging to emerge. For example, add moveable furniture to a meeting space to customize for your group size; switch up the role of group leader regularly to increase visibility for everyone; or create a special ritual for people joining or leaving your organization to welcome fresh perspectives and honor work well done.Inspiration and stories from leaders and scholars are paired with frameworks, tools, and tips, providing an opportunity to try on different approaches. By the end of the book, you&’ll be able to spot where a greater sense of belonging is needed and actively shape your world to cultivate it—whether it&’s a party, a high-stakes meeting, or a new national organization.
Design for Dementia: Living Well at Home
by Bill Halsall Michael Riley Eef HogervorstDesign for Dementia is written by an interdisciplinary team of professionals and academics whose aim is to present lessons learnt from the Dementia Demonstration House at the Building Research Establishment’s Innovation Park. Known as Chris and Sally’s House, the project represents a unique opportunity to show in practice what can be done to assist people living with dementia to continue to live at home and as part of the community with as much independence as possible. This book presents evidence based practical design guidance backed up by over 15 combined years of research by experienced professional designers.Beginning with an introduction which provides the background to the global dementia epidemic to allow readers to gain a better understanding of the issues they must consider, the book then discusses how good design principles, planning and construction standards can be used to effectively respond to the dementia crisis. The detailed findings from research using Chris and Sally’s House are presented and discussed, along with practical examples and success stories ranging from simple design features to the more complex use of sensors and automated ventilation.The hope is that readers can apply the lessons learnt from Chris and Sally’s House to successfully integrate solutions into the design of new or refurbished housing for the elderly and also that the tools and insights shared will inform the wider context of good housing design, as well as the spectrum of constraints and design standards which often apply. This book is important reading for architects, designers, engineers and project managers, but also anyone with an interest in learning about practical solutions to aid those with dementia to live well at home.
Design for Emergency Management (Design Research for Change)
by Saskia M. van Manen Claudine Jaenichen Klaus Kremer Tingyi S. Lin Rodrigo RamírezThrough a combination of theory, practice, and a range of interdisciplinary case studies, this book expands how we define and think about the critical role and relationship between design and emergencies. This role extends far beyond aesthetics: the book highlights the urgency of ensuring that a wide range of stakeholders and a diverse representation of the public comes together to work towards preventing disasters. Design in the context of disasters, such as earthquakes, hurricanes, flooding and (wild) fires, provides new ways of looking at challenges. It contributes methods to actively engage communities in managing and minimizing disaster risk. Contributors present the latest research on how (collaborative) design and design thinking contribute to the development of processes and solutions to increase disaster literacy and decrease disaster risk for individuals and entire communities. Chapters highlight applied research and implementation of design and design thinking before, during, and after emergencies, resulting in a set of design guidelines derived from best practice. The book will be of interest to scholars and practitioners in emergency management, product and service design, strategic design, design research, co-design, social design, design for change, and human-centered design.
Design for Environment as a Tool for the Development of a Sustainable Supply Chain
by Maurizio Bevilacqua Filippo Emanuele Ciarapica Giancarlo GiacchettaEnvironmental Design is becoming an increasingly significant agenda for many manufacturing companies and yet there is no standard to their approaches, strategies or their levels of execution. Applying Design for Environment (DfE) methodologies to develop a more sustainable supply chain has formed procedures and techniques which allow designers to integrate these methods with environmental supply chain management. Design for Environment as a Tool for the Development of a Sustainable Supply Chain aims to define relevant target specifications for a product throughout its life cycle; from conception and design to the end of its operating life. Be considering this new approach to the supply chain, environmental responsiveness can work in tandem with sounds business management. The usual focus on suppliers, manufacturers and customers is expanded in Design for Environment as a Tool for the Development of a Sustainable Supply Chain to include stakeholders such as government bodies and recycling companies. The influence of these additional groups is analyzed alongside concepts such as: Product life cycle development aimed at environmental impact minimization; Supplier selection and management based on environmental criteria; and Marketing and communication choices which increase the value of environmentally sensitive products. By including several case studies alongside theoretical topics, Design for Environment as a Tool for the Development of a Sustainable Supply Chains acts as a foundation for professionals across the supply chain, from industrial designers to marketing and sales departments, who are involved in environmental issues.
Design for Environmental Sustainability: Life Cycle Design Of Products
by Carlo Arnaldo VezzoliThis volume is a technical and operative contribution to the United Nations "Decade on Education for Sustainable Development" (2005-2014), aiding the development of a new generation of designers, responsible and able in the task of designing environmentally sustainable products. The book provides a comprehensive framework and a practical tool to support the design process. This is an important text for those interested in the product development processes.
Design for Ergonomics (Springer Series in Design and Innovation #2)
by Francesca TosiThis book focuses on the global quality of the design of systems that people interact with during their work activities and daily lives; a quality that involves the globality of people’s experience – physical, sensory, cognitive and emotional. It presents a concise and structured overview of the ergonomic approach to planning, and of methodological and operational tools from ergonomic research that can more directly and concretely contribute to the design process. The book also explores physical ergonomics and cognitive ergonomics, which are essential components of design culture. The final section addresses the main design problems and intervention criteria regarding the design of environments, products and equipment, as well as the design of communication, training and learning interface systems based on digital technologies. The book is chiefly intended for designers and anyone interested in the methods, tools and opportunities for in-depth analysis and development that ergonomics can offer regarding the conception, production and testing of products, environments and services, whether physical or virtual. It also offers a learning resource for professionals and students in Industrial Design and Planning.