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Designing for Growth: A Design Thinking Toolkit for Managers
by Liedtka Jeanne Tim OgilvieJeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business development: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design. Liedtka and Ogilvie cover the mindset, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers, in a straightforward way, how to exploit design's exciting potential. Exemplified by Apple and the success of their elegant products, and cultivated by high profile design firms such as IDEO, design thinking unlocks creative right brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business School Publishing Ser.)
by Jeanne Liedtka Tim OgilvieJeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
The Designing for Growth Field Book
by Rachel Brozenske Jeanne Liedtka Tim OgilvieIn Designing for Growth: A Design Thinking Tool Kit for Managers (D4G), Jeanne Liedtka and Tim Ogilvie showed how design can boost innovation and drive growth. In this companion guide, also suitable as a stand-alone project workbook, the authors provide a step-by-step framework for applying the D4G toolkit and process to a particular project, systematically explaining how to address the four key questions of their design thinking approach.The field book maps the flow of the design process within the context of a specific project and reminds readers of key D4G takeaways as they work. The text helps readers identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. The workbook demystifies tools that have traditionally been the domain of designers -- from direct observation to journey mapping, storytelling, and storyboarding -- that power the design thinking process and help businesses align around a project to realize its full potential.
The Designing for Growth Field Book: A Step-by-Step Project Guide (Columbia Business School Publishing Ser.)
by Jeanne Liedtka Tim OgilvieIn Designing for Growth: A Design Thinking Tool Kit for Managers (D4G), Jeanne Liedtka and Tim Ogilvie showed how design can boost innovation and drive growth. In this companion guide, also suitable as a stand-alone project workbook, the authors provide a step-by-step framework for applying the D4G toolkit and process to a particular project, systematically explaining how to address the four key questions of their design thinking approach.The field book maps the flow of the design process within the context of a specific project and reminds readers of key D4G takeaways as they work. The text helps readers identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. The workbook demystifies tools that have traditionally been the domain of designers—from direct observation to journey mapping, storytelling, and storyboarding—that power the design thinking process and help businesses align around a project to realize its full potential.
The Designing for Growth Field Book: A Step-by-Step Project Guide (Columbia Business School Publishing Ser.)
by Jeanne Liedtka Tim OgilvieDesigning for Growth: A Design Thinking Tool Kit for Managers (D4G) showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project, systematically explaining how to address the four key questions of the design thinking approach.In the field book, Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske guide readers through the design process with reminders of key D4G takeaways as they progress. Readers learn to identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. This second edition is suitable for projects in business, nonprofit, and government contexts, with all-new tools, practical advice, and facilitation tips. A new introduction discusses the relationship between strategy and design thinking.
Designing for Kids: Creating for Playing, Learning, and Growing
by Krystina CastellaDesigners, especially design students, rarely have access to children or their worlds when creating products, images, experiences and environments for them. Therefore, fine distinctions between age transitions and the day-to-day experiences of children are often overlooked. Designing for Kids brings together all a designer needs to know about developmental stages, play patterns, age transitions, playtesting, safety standards, materials and the daily lives of kids, providing a primer on the differences in designing for kids versus designing for adults. Research and interviews with designers, social scientists and industry experts are included, highlighting theories and terms used in the fields of design, developmental psychology, sociology, cultural anthropology and education. This textbook includes more than 150 color images, helpful discussion questions and clearly formatted chapters, making it relevant to a wide range of readers. It is a useful tool for students in industrial design, interaction design, environmental design and graphic design with children as the main audience for their creations.
Designing for Longevity: Expert Strategies for Creating Long-Lasting Products
by Louise Møller Haase Linda Nhu LaursenProduct longevity is one of the cornerstones in the transition towards a more sustainable society and a key driver for the circular economy model. This book provides designers, developers, and creators with five distinctive expert strategies, detailed case studies, action guides and worksheets that support both beginning and advanced design practitioners in creating new product concepts with long-lasting strategic fits. Designing for Longevity shows how expert design teams create original and long-lasting product concepts from the early development phase. It focuses on integrating business knowledge, market conditions, company capabilities, technical possibilities and user needs into product concepts to make better strategic decisions. It demonstrates how, for products to be durable, designers must create a long-lasting strategic fit for the customer, company, and market. Key case studies of products such as Bang & Olufsen’s A9, LEGO Ninjago and Friends and Coloplasts’ Sensura Mio, among others, offer readers inspiration, guidance and real-world insights from design teams showing how the strategies can be applied in practice. Action guidelines and worksheets encourage broad, analytical problem-solving to identify and think through challenges at the early concept stage. Beautifully designed and illustrated in full colour throughout, this book combines original research and the hands-on tools and strategies that design practitioners need to create useful, sustainable products.
Designing for Re-Use: The Life of Consumer Packaging
by Tom Fisher Janet ShiptonPackaging is ephemeral - its purpose is to be 'wasted' once we've removed the product it contains. Whilst we are encouraged to 'reduce, re-use and recycle', Designing for Re-Use proposes that domestic re-use is the 'Cinderella' of this trinity, because it is under researched and little understood. The re-use of packaging could have a significant effect on the quantity of material that enters the waste stream and the energy and consequently carbon that is expended in its production - every re-used item is another item not purchased. The authors demonstrate that we do re-use - but usually despite, rather than because of, the actions of government and designers. The book shows that by understanding the ways in which actions of this sort fit with everyday life, opportunities may be identified to enhance the potential for re-use through packaging design. The authors itemize the factors that affect the re-use of packaging, and analyse the home as a system in which objects are processed. Some of these factors relate to the specifics of the design, including the type of materials used and the symbolism of the branding. Other factors are more obviously social - for instance the effects on re-use of different consumer orientations. The book provides practical guidance from a design perspective, in the context of real-life examples, to provide professionals with vital design recommendations and evaluate how a practice orientated approach to understanding consumers' behaviour is significant for moving towards sustainability through design.
Designing for Safe Use: 100 Principles for Making Products Safer
by Jonathan Kendler Michael Wiklund Jon Tilliss Cory Costantino Kimmy Ansems Valerie Ng Ruben Post Rachel Aronchick Alix Dorfman Brenda Van GeelHow do you prevent a critical care nurse from accidentally delivering a morphine overdose to an ill patient? Or ensure that people don't insert their arm into a hydraulic mulcher? And what about enabling trapped airline passengers to escape safely in an emergency? <P><P>Product designers and engineers face myriad such questions every day. Failure to answer them correctly can result in product designs that lead to injury or even death due to use error. Historically, designers and engineers have searched for answers by sifting through complicated safety standards or obscure industry guidance documents. <P><P>Designing for Safe Use is the first comprehensive source of safety-focused design principles for product developers working in any industry. <P><P>Inside you’ll find 100 principles that help ensure safe interactions with products as varied as baby strollers, stepladders, chainsaws, automobiles, apps, medication packaging, and even airliners. You’ll discover how protective features such as blade guards, roll bars, confirmation screens, antimicrobial coatings, and functional groupings can protect against a wide range of dangerous hazards, including sharp edges that can lacerate, top-heavy items that can roll over and crush, fumes that can poison, and small parts that can pose a choking hazard. <P><P>Special book features include: <li>Concise, illustrated descriptions of design principles <li>Sample product designs that illustrate the book’s guidelines and exemplify best practices <li>Literature references for readers interested in learning more about specific hazards and protective measures <li>Statistics on the number of injuries that have arisen in the past due to causes that might be eliminated by applying the principles in the book <P><P>Despite its serious subject matter, the book’s friendly tone, surprising anecdotes, bold visuals, and occasional attempts at dry humor will keep you interested in the art and science of making products safer. Whether you read the book cover-to-cover or jump around, the book’s relatable and practical approach will help you learn a lot about making products safe. <P><P>Designing for Safe Use is a primer that will spark in readers a strong appreciation for the need to design safety into products. This reference is for designers, engineers, and students who seek a broad knowledge of safe design solutions. .
Designing for Sex and Gender Equity (Design Research for Change)
by Isabel ProchnerDrawing on original designer interviews, this book explores how design interventions can and do support sex and gender equity and what barriers still stand in the way. Isabel Prochner not only brings attention to sex and gender problems related to design artifacts but also provides a unique overview of creative design responses to these issues. The case studies and designer interviews provide new information about how designers can address these issues and the challenges they may encounter—whether that’s a lack of anthropometric data, trouble finding investment and business support, or even public resistance. Prochner brings together primary and secondary research and the most contemporary theories on sex, gender, and design. This book will be of interest to scholars working in design studies, sex and gender studies, social design, design for health, industrial design, product design, fashion design, and interaction design.
Designing for Sustainability: A Guide to Building Greener Digital Products and Services
by Tim FrickPixels use electricity, and a lot of it. If the Internet were a country, it would be the sixth largest in terms of electricity use. That’s because today’s average web page has surpassed two megabytes in size, leading to slow load times, frustrated users, and a lot of wasted energy. With this practical guide, your web design team will learn how to apply sustainability principles for creating speedy, user-friendly, and energy-efficient digital products and services.Author Tim Frick introduces a web design framework that focuses on four key areas where these principles can make a difference: content strategy, performance optimization, design and user experience, and green hosting. You’ll discover how to provide users with a streamlined experience, while reducing the environmental impact of your products and services.Learn why 90% of the data that ever existed was created in the last yearUse sustainability principles to innovate, reduce waste, and function more efficientlyExplore green hosting, sustainable business practices, and lean/agile workflowsPut the right things in front of users at precisely the moment they need them—and nothing moreIncrease site search engine visibility, streamline user experience, and make streaming video more efficientUse Action Items to explore concepts outlined in each chapter
Designing for the Circular Economy
by Martin CharterThe circular economy describes a world in which reuse through repair, reconditioning and refurbishment is the prevailing social and economic model. The business opportunities are huge but developing product and service offerings and achieving competitive advantage means rethinking your business model from early creativity and design processes, through marketing and communication to pricing and supply. Designing for the Circular Economy highlights and explores ‘state of the art’ research and industrial practice, highlighting CE as a source of: new business opportunities; radical business change; disruptive innovation; social change; and new consumer attitudes. The thirty-four chapters provide a comprehensive overview of issues related to product circularity from policy through to design and development. Chapters are designed to be easy to digest and include numerous examples. An important feature of the book is the case studies section that covers a diverse range of topics related to CE, business models and design and development in sectors ranging from construction to retail, clothing, technology and manufacturing. Designing for the Circular Economy will inform and educate any companies seeking to move their business models towards these emerging models of sustainability; organizations already working in the circular economy can benchmark their current activities and draw inspiration from new applications and an understanding of the changing social and political context. This book will appeal to both academia and business with an interest in CE issues related to products, innovation and new business models.
Designing Freedom (The CBC Massey Lectures)
by Stafford BeerDistinguished cyberneticist Stafford Beer states the case for a new science of systems theory and cybernetics. His essays examine such issues as The Real Threat to All We Hold Most Dear, The Discarded Tools of Modern Man, A Liberty Machine in Prototype, Science in the Service of Man, The Future That Can Be Demanded Now, The Free Man in a Cybernetic World. Designing Freedom ponders the possibilities of liberty in a cybernetic world.
Designing Future-Oriented Airline Businesses
by Nawal K. TanejaDesigning Future-Oriented Airline Businesses is the eighth Ashgate book by Nawal K. Taneja to address the ongoing challenges and opportunities facing all generations of airlines. Firstly, it challenges and encourages airline managements to take a deeper dive into new ways of doing business. Secondly, it provides a framework for identifying and developing strategies and capabilities, as well as executing them efficiently and effectively, to change the focus from cost reduction to revenue enhancement and from competitive advantage to comparative advantage. Based on the author’s own extensive experience and ongoing work in the global airline industry, as well as through a synthesis of leading business practices both inside and outside of the industry, Designing Future-Oriented Airline Businesses sets out to demystify numerous concepts being discussed within the airline industry and to facilitate managements to identify and articulate the boundaries of their business models. It provides material from which managements can set about answering the key questions, especially with respect to strategies, capabilities and execution, and pursue an effective redesign of their business. As with the author’s previous books, the primary audience is senior-level practitioners of differing generations of airlines worldwide as well as related businesses. The material presented continues to be at a pragmatic level, not an academic exercise, to lead managements to ask themselves and their teams some critical thought-provoking questions.
Designing Futures: Bridging Creativity, Sustainability, and Technology in Education and Industry (Advances in Science, Technology & Innovation)
by Saimir Shtylla Marina Checa Olivas Angeles Sánchez Antonio Maffei Claudio SassanelliThis book is a compelling exploration into the integration of sustainability with creativity and technology. It offers a cohesive journey from theoretical insights into practical applications across creative disciplines, education, and industries. This book serves as a crucial guide for those looking to navigate the challenges of modern sustainability through innovative solutions. By showcasing examples from 3D printing in education to sustainable practices in creative industries and the preservation of cultural heritage through digital innovation, it highlights the transformative power of creativity in fostering a sustainable future. Aimed at academics, professionals, and students, this book is an invitation to engage, innovate, and contribute to the sustainability discourse in the creative sectors.
Designing Green Networks and Network Operations: Saving Run-the-Engine Costs
by Daniel MinoliIn recent years, socio-political trends toward environmental responsibility and the pressing need to reduce Run-the-Engine (RTE) costs have resulted in the concept of Green IT. Although a significant amount of energy is used to operate routing, switching, and transmission equipment, comparatively less attention has been paid to Green Networking. A
Designing Green Spaces for Health: Using Plants to Reduce the Spread of Airborne Viruses
by Stevie FamulariThis book focuses on using plants in spatial design to reduce the infectiousness of viruses in different working and living spaces. It presents strategies for interior and exterior green designs with plants that are likely effective for flu virus tolerance and reduction of infectiousness. The designs are appealing for interaction and healing, as well as focusing on the reduction and removal of virus infectiousness. The Famulari Theory requires examining plants that are likely effective for virus accumulation based on their leaves with stomata, trichomes, and dense leaf growth, and transpiration rate accumulation of airborne viruses. In addition, this research requires reviewing the quantity and specific types of plants (as well as electronic sources, such as humidifiers and water features) needed to produce effective humidity for plants to decrease the infectiousness or transmission of viruses; the effective distance of people to plants; and light, water, soil, and temperature needs. The book addresses the various greening practices that can be applied to sites to reduce the infectiousness of the airborne flu virus – especially in areas such as train stations, restaurants, rooftops, courtyards, office buildings and work spaces/conference rooms, and the home office – and the ways that businesses owners and residents can integrate these practices to reduce the air contaminants with a green solution. Designing green spaces that accumulate, reduce, and remove the infectiousness of viruses involves exploring multiple approaches from different directions to achieve the most effective and ideal design. The six basic approaches include 1. Temperature minimum of 70° Fahrenheit 2. Plants with multiple stomata on the leaf surfaces 3. Plants with multiple clumps of dense leaves with a high transpiration rate 4. Plants with rough leaf surfaces or with trichomes (plant hairs) on the leaf 5. Relative humidity (RH) minimum of 43% or higher 6. Air circulation to direct air with the airborne flu virus to the planted areas Stevie Famulari brings unique insights and inspires the development of green understanding and design solution plans with both short-term and long-term approaches. Illustrations of greening applied to locations help you understand your own design solutions to create them in your site. This book breaks down the misconceptions of the complexity of sustainability and green practices and provides illustrations and site-appropriate green solutions that you can incorporate into your lifestyle for a healthier site. Greening is a lifestyle change, and this guide lets you know how easy it is to transition to the green side to improve your health.
Designing Human Resource Management Systems
by Jayant MukherjeeDesigning Human Resource Management Systems provides a framework for designing and implementing Human Resource Management (HRM) systems in various kinds of organizations, even those with limited resources. It is intended for leaders, decision makers, senior managers, HR practitioners, and consultants wishing to innovate, structure, and implement HRM systems in organizations. Distinguishing features of the book are: - Guidelines in each of the practice areas of HRM that identify key components and discuss important considerations in designing the sub-system of that practice area. - Exhibits in the form of tools, questionnaires, inventories, forms, policies, and other aspects of utility for designing HRM systems. - Key Terms and Concepts section in each chapter that provides relevant theory, concepts, and research in each practice area. The book comprehensively covers concepts and relevant theories pertaining to job analysis, human resource planning, recruitment and selection, performance management, training and development, 360-degree feedback, mentoring and executive coaching, and reward management. The guidelines present a logical, simple, and easy-to-adopt approach with examples related to what can possibly go wrong and therefore what to guard against.
Designing Hybrid Learning Environments and Processes: Interactive Communication Tools for Active Learning (SpringerBriefs in Applied Sciences and Technology)
by Andrea ManciaracinaThis volume explores the relationship between space, pedagogy, and technology, with a particular focus on the latter since it is the connecting element that relates to all analysed contexts. The learning experience is investigated and supported by a review of works by referenced authors, underlining the active learning approach that can create better alliances among users and redefine the role of the teacher as a director and a facilitator. The volume offers a conceptualisation of learning technologies for innovative learning environments by creating a grid of technologies for active approaches. Then, it reflects on the comparison between the on-site and online learning environments, focusing on a stressful context. It offers and discusses an instructional design tool that supports teachers in designing hybrid learning contexts. Practitioners who wish to reframe technology in teaching using both digital and physical resources will find it very inspiring.
Designing Industrial Policy in Latin America: Business-State Relations and the New Developmentalism
by Ben Ross SchneiderDevelopment economists and practitioners agree that close collaboration between business and government improves industrial policy, yet little research exists on how best to organize that. This book examines three necessary functions--information exchange, authoritative allocation, and reducing rent seeking--across experiences in Latin America.
Designing Innovative Corporate Water Risk Management Strategies from an Ecosystem Services Perspective
by Berry Kennedy Don Scavia Makely Lyon Joshua Rego Daniel Gerding Emily Taylor Andrew Hoffman Neil HawkinsAccess to water is essential for almost all aspects of the economy and quality of life; in particular, for health, food production and security, domestic water supply and sanitation, energy, industry, and ecosystem health. Yet, water scarcity already affects more than 40 percent of the global population, and by 2025, it is estimated that and two-thirds of the world’s population will be living in regions where water supplies are stressed and 1.8 billion people will be living in countries or regions with absolute water scarcity. By 2030, it is estimated that 47 percent of the global population will be living in high water stress areas. The authors of this book survey common organizational (both public and private) responses to water scarcity across three categories--technology-based, policy-based, and management-based--and then focus on the latter as holding the most promise for creating a robust, organization-wide solution for potential freshwater scarcity. Management-based responses are those developed within the organization to internalize water-related externalities.
Designing Integrated Industrial Policies Volume I: For Inclusive Development in Asia (Routledge Studies in the Modern World Economy)
by Shigeru Thomas OtsuboThis comprehensive reference work gives an overview of the industrial development and current state of industrialization and deindustrialization in Asia, specifically Southeast Asia and China. It introduces typologies of industrial policies and discusses the manufacturing sector and its evolving role in the region. Designing Integrated Industrial Policies examines the integration of SMEs in global value chains and provides macro-econometric and firm-based micro-econometric analyses of (de)industrialization. This book will be a very useful reference particularly as a how-to guide on industrial promotion and designing integrated industrial policies not only for economic growth and job creation but also for "inclusive" development. It presents country cases and illustrates useful tools for industrial policy simulation and for evidence-based policy making through these concrete examples.
Designing Integrated Industrial Policies Volume II: For Inclusive Development in Africa and Asia (Routledge Studies in the Modern World Economy)
by Shigeru Thomas OtsuboVery little has been written on industrialization and deindustrialization in Asia and Africa. This reference work sheds illuminating light upon the industrial development in Asia and Africa. It also provides an in-depth look into China’s engagement and migrant labour in Africa. The book also addresses the roles of public-private partnership (PPP) and international development cooperation and how they are fundamental to industrialization in Asia and Africa. Designing Integrated Industrial Policies will be a very useful reference particularly as a how-to guide on industrial promotion and designing integrated industrial policies not only for economic growth and job creation but also for "inclusive" development. It comes with country cases and illustrates useful tools for industrial policy simulation and for evidence-based policy making through these concrete examples.
Designing Interventions to Address Complex Societal Issues (Design Research for Change)
by Sarah MortonThis edited volume is about the application of design-led approaches for developing interventions that have the intention of addressing real-world issues and problems. The book documents the realities of developing and designing interventions for real people, in a real-world context. The topics covered in the book are multi-disciplinary, and include examples from health and wellbeing, education, and agriculture. The contributors provide open and honest accounts of the challenges and restrictions, highlighting the positive impact that can be gained from involving stakeholders as key voices in the intervention development process. These case studies suggest underpinning methodologies that will support the formalisation of these design-led approaches, permitting the formation of robust frameworks in the future. The book will be of interest to scholars working in design, design research, intervention design, co-design, user-centred design, service design, digital design, digital healthcare, and evidence-based design.
Designing Knowledge Management-Enabled Business Strategies
by Sanjay Mohapatra Arjun Agrawal Anurag SatpathyThis book provides a practical approach to designing and implementing a Knowledge Management (KM) Strategy. The book explains how to design KM strategy so as to align business goals with KM objectives. The book also presents an approach for implementing KM strategy so as to make it sustainable. It covers all basic KM concepts, components of KM and the steps that are required for designing a KM strategy. As a result, the book can be used by beginners as well as practitioners. Knowledge management is a discipline that promotes an integrated approach to identifying, capturing, evaluating, retrieving, and sharing all of an enterprise's information assets. These assets may include databases, documents, policies, procedures, and previously un-captured expertise and experience in individual workers. Knowledge is considered to be the learning that results from experience and is embedded within individuals. Sometimes the knowledge is gained through critical thinking, watching others, and observing results of others. These observations then form a pattern which is converted in a 'generic form' to knowledge. This implies that knowledge can be formed only after data (which is generated through experience or observation) is grouped into information and then this information pattern is made generic wisdom. However, dissemination and acceptance of this knowledge becomes a key factor in knowledge management. The knowledge pyramid represents the usual concept of knowledge transformations, where data is transformed into information, and information is transformed into knowledge. Many organizations have struggled to manage knowledge and translate it into business benefits. This book is an attempt to show them how it can be done.