- Table View
- List View
Destination Competitiveness, the Environment and Sustainability: Challenges and Cases (CABI Series in Tourism Management Research)
by Andrés Artal-Tur Metin KozakDestination competitiveness and sustainability are important issues for many stakeholders within the tourism industry. In recent years, destinations have faced some challenges with respect to maintaining sustainability; they must be cleaner, greener and safer in order to safeguard the life quality of holidaymakers and local residents. Providing an invaluable review of the latests research on the topic, global case studies provide a perspective of the worldwide challenges and solutions arising in the management of tourism destinations. The analysis presents an interdisciplinary approach, including contributions of economists, geographers, managers and marketing professionals.
Destination Culture: Tourism, Museums and Heritage
by Barbara Kirshenblatt-GimblettDestination Culture takes the reader on an eye-opening journey from ethnological artifacts to kitsch. Posing the question, "What does it mean to show?" Barbara Kirshenblatt-Gimblett explores the agency of display in a variety of settings: museums, festivals, world's fairs, historical re-creations, memorials, and tourist attractions. She talks about how objects and people are made to "perform" their meaning for us by the very fact of being collected and exhibited, and about how specific techniques of display, not just the things shown, convey powerful messages. Her engaging analysis shows how museums compete with tourism in the production of "heritage. " To make themselves profitable, museums are marketing themselves as tourist attractions. To make locations into destinations, tourism is staging the world as a museum of itself. Both promise to deliver heritage. Although heritage is marketed as something old, she argues that heritage is actually a new mode of cultural production that gives a second life to dying ways of life, economies, and places. The book concludes with a lively commentary on the "good taste/bad taste" debate in the ephemeral "museum of the life world," where everyone is a curator of sorts and the process of converting life into heritage begins.
Destination Design: Neue Ansätze und Perspektiven aus der Designforschung für die Entwicklung von Regionen und Destinationen (Entrepreneurial Management und Standortentwicklung)
by Harald Pechlaner Greta Erschbamer Natalie OlbrichSich verändernde politische, gesellschaftliche, technologische und wirtschaftliche Entwicklungen führen zu komplexen Herausforderungen in touristischen Zielgebieten und machen neue Ansätze im Destinationsmanagement erforderlich. Um innovative Möglichkeiten der Destinationsentwicklung aufzuzeigen, können Konzepte aus der Designforschung Anwendung finden. Design ist in der Lage, eine Brücke zwischen verschiedenen Disziplinen zu schlagen und neue Lösungen aufzuzeigen. Das Buch umfasst eine Vielfalt integrativer Ansätze an der Schnittstelle aus Tourismus-, Destinations- und Designforschung, beleuchtet neue Zugänge und bereichert durch Empirie und konkrete Beispiele den Forschungsstand im Bereich Destination Design.
Destination Marketing: An international perspective (Routledge Advances in Tourism)
by Metin Kozak Nazmi KozakThis book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.
Destination Marketing: Essentials
by Steven PikeDestination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new third edition has been revised and updated to include: 27 new and updated case studies, including destinations such as Sri Lanka, Barbados, the UAE, and crucially relevant topics such as the Australian bushfires and the threat of COVID-19 Brand-new pedagogical features such as in-chapter class activities, key term definitions, and highlighted critical points New content on cross-sector consortia marketing for meetings and events, social media influencer marketing, the role of technology, resource consumption and climate change, creativity and innovation in developing destination branding, experiential destination marketing and the influence of culture and sustainability on destination marketing Links to free access of the author’s journal articles on destination marketing Updated additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
Destination Marketing: Essentials
by Steven PikeDestination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
Destination Marketing Organisations
by Steven PikeTravellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing Organisations bridges industry and theory by synthesising a wealth of academic literature of practical value to DMOs. Key learning outcomes are to enhance understanding of the fundamental issues relating to:The rationale for the establishment of DMOsThe structure, roles, goals and functions of DMOsThe key opportunities, challenges and constraints facing DMOsThe complexities of marketing destinations as tourism brandsThe AuthorDr Steven Pike (PhD) spent 17 years in the tourism industry, working in destination marketing organisations, before joining academia. He is currently a Visiting Scholar with the School of Advertising, Marketing and Public Relations at Queensland University of Technology, and Senior Lecturer in the School of Marketing and Tourism at Central Queensland University.
Destination NATO: Defence Reform in Bosnia and Herzegovina, 2003–13 (Whitehall Papers)
by Rohan Maxwell John Andreas OlsenDefence reform has been a major component of Bosnia’s stabilisation and nation-building. Though true for many cases of post-conflict transition, it is especially so for Bosnia, which arguably has the most complex state structure in Europe. Ten years on from the start of Bosnia’s defence-reform process, Destination NATO records and reviews the Bosnian experience of defence reform. The monograph offers policy-makers, practitioners and academics knowledge of the specific case of Bosnia and Herzegovina, and makes these insights relevant to defence-reform efforts in other contexts. The research is based on original sources and an extensive set of interviews and talks with key individuals including ambassadors, ministers and civil servants, and other senior national and international actors, in addition to discussions with several hundred politicians at local levels, students and NGO representatives. The authors also use their first-hand knowledge and insights to complement the documentation, interviews and discussions.
Destination Recommendation Systems: Behavioral Foundations and Applications
by Daniel R. Fesenmaier Karl W. Wöber Hannes WerthnerAn emerging area of study within technology and tourism focuses on the development of technologies which enable Internet users to quickly and effectively find relevant information about selected topics including travel destination, transportation, etc.
Destination Resilience: Challenges and Opportunities for Destination Management and Governance (Contemporary Geographies of Leisure, Tourism and Mobility)
by Elisa Innerhofer Harald Pechlaner Martin FontanariThis book calls for rethinking the meaning of sustainable development in tourism and explores how sustainability and resilience could be integrated. It argues that these concepts should be seen as interwoven processes, rather than alternative approaches. Resilience should be understood as a fundamental part of sustainable tourism thinking for destination systems. This can be achieved by calling for better governance in implementation and management. With insights from leading experts, chapters focus on resilient destinations from this governance perspective, in which tourism resilience is contextualized as an integral part of pathway creation in the process of moving towards sustainable tourism. The chapters represent a range of theoretical and empirical approaches with a wide international scope to demonstrate how governance is the key issue in sustainable tourism development. This book will appeal to a wide range of research disciplines and students whose modules focus on the relationship between tourism with respect to sustainability planning, governance, environment, and hazards and disasters.
Destined for Greatness: Passions, Dreams, and Aspirations in a College Music Town
by Michael RamirezPursuing the dream of a musical vocation—particularly in rock music—is typically regarded as an adolescent pipedream. Music is marked as an appropriate leisure activity, but one that should be discarded upon entering adulthood. How then do many men and women aspire to forge careers in music upon entering adulthood? In Destined for Greatness, sociologist Michael Ramirez examines the lives of forty-eight independent rock musicians who seek out such non-normative choices in a college town renowned for its music scene. He explores the rich life course trajectories of women and men to explore the extent to which pathways are structured to allow some, but not all, individuals to fashion careers in music worlds. Ramirez suggests a more nuanced understanding of factors that enable the pursuit of musical livelihoods well into adulthood.
Destined To Lead
by Karol M. WasylyshynIn a field that's crowded with how-to coaching books and academic tomes on organization/leadership behavior, Destined to Lead breaks away from the crowd with its specificity and candor on how real cases unfolded in the hands in one of the world's most respected pioneers of executive coaching.
Destroying Democracy: Neoliberal capitalism and the rise of authoritarian politics
by Jane Duncan Linda Gordon Gunnett Kaaf Dale T McKinley Alf Gunvald Nilsen Devan Pillay Mandla J Radebe Alfredo Saad-Filho Ingar SoltyA history of the erosion of democracy across the globeDemocracy is being destroyed. This is a crisis that expresses itself in the rising authoritarianism visible in divisive and exclusionary politics, populist political parties and movements, increased distrust in fact-based information and news, and the withering accountability of state institutions. Over the last four decades, democracy has radically shifted to a market democracy in which all aspects of human, non-human and planetary life are commodified, with corporations becoming more powerful than states and their citizens. This is how neoliberal capitalism functions at a systemic level and if left unchecked, is the greatest threat to democracy and a sustainable planet.Volume six of the Democratic Marxism series focuses on how decades of neoliberal capitalism have eroded the global democratic project and how, in the process, authoritarian politics are gaining ground. Scholars and activists from the political left focus on four country cases – India, Brazil, South Africa and the United States of America – in which the COVID-19 pandemic has fuelled and highlighted the pre-existing crisis. They interrogate issues of politics, ecology, state security, media, access to information and political parties, and affirm the need to reclaim and re-build an expansive and inclusive democracy.Destroying Democracy is an invaluable resource for the general public, activists, scholars and students who are interested in understanding the threats to democracy and the rising tide of authoritarianism in the global south and the global north.
Destructive Behaviors and Organizational Research: A Comprehensive Overview (Routledge Studies in Management, Organizations and Society)
by Riann Singh Shalini RamdeoDestructive organizational behaviors including destructive leadership, abusive supervision, workplace bullying, sexual harassment in the workplace, workplace deviance, workplace incivility, workplace ostracism, social loafing, and workplace discrimination and injustice are explored in this book. These destructive organizational behaviors and negative perspectives have emerged as the most pervasive forms of mistreatment in today’s workplace with the most costly and disastrous consequences across all levels: employees, teams, and organizations. This volume synthesizes and critically evaluates existing research and identifies future directions through research gaps on the most destructive organizational behaviors in today’s workplace. Strategies for managing such behaviors and potential contextual variations in destructive behaviors are also assessed. Alternative negative perspectives on traditionally positive organizational behaviors are examined. There is a paucity of research on the darker side of organizational behaviors, although such destructive behaviors are indeed pervasive in today’s workplace. Providing researchers with a comprehensive overview and analysis of research advances on selected destructive organizational behaviors, this book also considers the need of researchers to delineate future research opportunities to advance the field of study. It seeks to spur critical thinking, spark alternative research perspectives, and provide the foundation from which focused future research can develop. It also considers managerial and international perspectives through an assessment of strategies for managing destructive behaviors and contextual reflections on destructive organizational behaviors, making it a valuable resource for researchers, academics, and students in the fields of organizational behavior, psychology, management, leadership and strategy.
Destructive Coordination, Anfal and Islamic Political Capitalism: A New Reading of Contemporary Iran
by Mehrdad VahabiThis book introduces a new theoretical framework that examines Iran in relation to the theological concept of Anfal, a confiscatory regime seen in Iran since 1979 where public assets belong to the leader of Iran. Through analysing the economic impacts of Anfal, the effects of political capitalism and destructive coordination and how they lead to the economics of hoarding and the flight of capital and labour are highlighted. The economics of predation, ecological disaster, and cooperative coordination are also discussed. This book aims to highlight the economic consequences of Anfal and its role in sustaining destructive condition and shaping the Islamic political capitalism. It will be relevant to students and researchers interested in the political economy, Middle Eastern and Islamic studies.
Destructive Creation: American Business and the Winning of World War II
by Mark R. WilsonDuring World War II, the United States helped vanquish the Axis powers by converting its enormous economic capacities into military might. Producing nearly two-thirds of all the munitions used by Allied forces, American industry became what President Franklin D. Roosevelt called "the arsenal of democracy." Crucial in this effort were business leaders. Some of these captains of industry went to Washington to coordinate the mobilization, while others led their companies to churn out weapons. In this way, the private sector won the war--or so the story goes.Based on new research in business and military archives, Destructive Creation shows that the enormous mobilization effort relied not only on the capacities of private companies but also on massive public investment and robust government regulation. This public-private partnership involved plenty of government-business cooperation, but it also generated antagonism in the American business community that had lasting repercussions for American politics. Many business leaders, still engaged in political battles against the New Deal, regarded the wartime government as an overreaching regulator and a threatening rival. In response, they mounted an aggressive campaign that touted the achievements of for-profit firms while dismissing the value of public-sector contributions. This probusiness story about mobilization was a political success, not just during the war, but afterward, as it shaped reconversion policy and the transformation of the American military-industrial complex.Offering a groundbreaking account of the inner workings of the "arsenal of democracy," Destructive Creation also suggests how the struggle to define its heroes and villains has continued to shape economic and political development to the present day.
Destructive Entrepreneurship in Emerging Markets: Causes and Consequences
by Amir Emami Esin Yoruk Andrew Johnston Andrea Caputo Paul JonesThe book investigates the intricate world of entrepreneurship, examining its dual nature as a force for constructive societal change as well as a potential source of destructive consequences. To examine these two facets in detail, the book scrutinizes the interplay between individual actions and institutional frameworks, showing how entrepreneurship can drive economic and social progress or hinder it through rent-seeking behaviors and exploitation of institutional gaps. By analyzing various settings, from capitalist to state-controlled economies, the book highlights the role of the 'rules of the game' in determining whether entrepreneurial activities contribute positively to society or perpetuate inequality and inefficiency. As such, in the context of emerging markets, this book addresses the question of when are entrepreneurial activities constructive and when are they destructive? Through a nuanced examination of diverse economic settings and institutional environments, the book illuminates how entrepreneurship can foster innovation and social value while also perpetuating corruption and inefficiency. By integrating theoretical frameworks with empirical evidence, it provides a comprehensive analysis of the factors influencing both productive and destructive entrepreneurial behaviors. The aim is to deepen readers' understanding of how entrepreneurship interacts with various contexts and to advocate for ethical and socially responsible practices, ultimately inviting contemplation on the challenges and opportunities that arise in the evolving landscape of entrepreneurship. As such, this book is a valuable resource for scholars studying these phenomena but also practitioners, and policymakers alike.
Destructive Leaders and Dysfunctional Organizations
by Alan GoldmanOrganizational behavior and leadership research has traditionally been deeply influenced by positive psychology and appreciative inquiry. Yet, in recent times, a wave of corporate scandals and spectacular organizational failures has forced management and organizational theorists to rethink this approach. Unethical CEO behavior, white collar crime, property deviance, employee grievances and lawsuits, organizational terrorism, and workplace violence have all provided the impetus for an examination of the darker side of leadership. In Destructive Leaders and Dysfunctional Organizations, Alan Goldman draws on his extensive experience as a management consultant and executive coach to provide a fascinating behind-closed-doors account of troubled leaders and the effect they have on their organizations. Featuring clinical case studies, ranging from the fashion industry to an aeronautical engineering corporation, the book explores the damaging effects of destructive leadership on organizations and provides the tools necessary for early recognition, assessment, and treatment.
Destructive Leadership in the Workplace and its Consequences: Translating theory and research into evidence-based practice (SAGE Swifts)
by Paula brough Vicki WebsterWith relevance across public, private and not-for-profit sectors, and combining perspectives from both the business and psychology worlds, this book is a cross-disciplinary look at how destructive leaders can impact organisations and their workers, and how best to recognise and deal with them. This text bridges the gap between the theory and the practical application, by taking the academic research and translating this for students, managers and practitioners in the field into practicable interventions they can use in their everyday practice to recognise and resolve issues raised by destructive leaders. Using case studies throughout, this guide takes the theory and places it in the real world, helping readers take the theory beyond the page and apply it to their practice.
Destructive Leadership in the Workplace and its Consequences: Translating theory and research into evidence-based practice (SAGE Swifts)
by Paula brough Vicki WebsterWith relevance across public, private and not-for-profit sectors, and combining perspectives from both the business and psychology worlds, this book is a cross-disciplinary look at how destructive leaders can impact organisations and their workers, and how best to recognise and deal with them. This text bridges the gap between the theory and the practical application, by taking the academic research and translating this for students, managers and practitioners in the field into practicable interventions they can use in their everyday practice to recognise and resolve issues raised by destructive leaders. Using case studies throughout, this guide takes the theory and places it in the real world, helping readers take the theory beyond the page and apply it to their practice.
Destructive Organizational Communication: Processes, Consequences, and Constructive Ways of Organizing (Routledge Communication Series #Vol. 10)
by Pamela Lutgen-Sandvik Beverly Davenport SypherThis volume provides an in-depth consideration of destructive communication in organizations -- including workplace bullying, racism, stress, and harassment. It brings together communication scholars from theoretical and applied perspectives to assess current understandings, explore ways to integrate theory and practice, identify areas for change, and outline a research agenda for the coming decade. Each chapter examines a specific aspect of destructive organizational communication, reviews existing theory and research about that communicative form or ideology, suggests fruitful possibilities for application, and suggests key areas for further study. As such, the book opens a dialogue among communication scholars that explores destructive communication in organizations and addresses the following key components: the central issues and concerns regarding destructive organizational communication, current scholarly contributions to both applied and theoretical understanding of these issues, approaches to integrate applied/experienced and theoretical/conceptual perspectives in ways that inform one another and improve organizational considerations for varied stakeholders, and suggestions for a future research agenda for those interested in ameliorating the destructive side of organizational communication. Overall, the collection provides a basic understanding of the different types of destructive communication in organizations, the processes through which these interactions occur, the consequences to individuals and organizations, and the potential for organizing in more constructive, civil ways. This volume will be an excellent resource for scholars and researcher studying organizational communication, and graduate and advanced undergraduate students in organizational communication. It will also resonate with managers dealing with hostile workplaces, and organizational members trying to understand their current experiences. The book will serve as an excellent textbook for advanced undergraduate and graduate courses in organizational communication.
The Destructive Power of Family Wealth: A Guide to Succession Planning, Asset Protection, Taxation and Wealth Management
by Philip MarcoviciWealth owners are responsible for more than just assets The Destructive Power of Family Wealth offers thoughtful, holistic planning to ensure that your wealth remains a positive force for your family. While today's families have become global and the world has become smaller and more mobile, we have not yet become immune to the problems wealth poses to the family unit. This book provides authoritative guidance on family wealth management, with an emphasis on both family and wealth. Global taxation regimes, changing bank secrecy laws, asset protection and other critical issues are examined in depth to assist wealth owners in planning, and the discussion includes details on the essential tools that aid in the execution of any wealth management strategy. More than a simple financial planning guide, this book also delves into the psychology of wealth, and the effect it has on different family members; wealth destroys families every day, and smart management means maintaining the health of the family as much as it means maintaining and expanding wealth. Family wealth brings advantages, but it also carries a potential for destruction. Wealth owners have a responsibility to their families and to themselves, and this book provides the critical guidance you need to get it right, whether you are part of a wealth-owning family or are an advisor to wealth-owning families. Learn how careful planning can prevent family strife Protect assets from risks ranging from divorce to political upheaval Explore the many tools that facilitate secure wealth management Discover how changing global regulations affect wealth Understand how private banks and other advisors work Uncover challenges faced by the wealth management industry Find out how to work with advisors and to manage costs while ensuring efficient and effective outcomes Families at all levels of wealth are vulnerable to shifting economic climates, evolving regulatory issues, asset threats and more. Any amount of wealth is enough to shatter a family, but deeply intentional planning based on thoughtful consideration is the key to keeping destructive forces at bay. The Destructive Power of Family Wealth provides expert guidance and a fresh perspective to help you maintain both family and wealth. For those in the wealth management industry and for other advisors to wealth-owning families, The Destructive Power of Family Wealth contains insight on the needs of today's wealth-owning families, ways in which the tools of wealth planning address those needs and guidance on what it takes to be a successful, trusted family advisor.
DESUBICADOS (EBOOK)
by Maria CristoffLos zoológicos son lugares de diversión y recreo pero también son espacios políticos de admiración, preservación, canje, intercambio. Mao le regala a Nixon un panda cuando éste visita China. Los animales vistos en toda su escala, desde la aparente indefensión de las jaulas a la ferocidad emblemática en las distintas mitologías, por una observadora tan atenta que produce asombro y sorpresa en cada uno de sus recorridos. Un libro conceptual y divertido -preciso, económico-, nada pomposo, que nos permite seguir pensando con una sonrisa en los labios.
Desvendando O Investimento Em Renda
by Richard Stooker Makoto Yamamoto"Rick Stooker está no caminho certo. Também pretendemos adotar uma estratégia mais orientada para o lucro nos próximos anos. Os ganhos de capital estão sujeitos tanto ao risco de declínio nos fundamentos econômicos quanto à deterioração da psicologia de mercado. Os dividendos e rendimentos de alta qualidade estão sujeitos apenas ao primeiro, e isso faz uma grande diferença na modelagem dos retornos da sua carteira na aposentadoria."- Charles Lewis Sizemore CFA, Analista Sênior, HS Dent Investment Management, LLC http://www.hsdent.com/"Sou Revisor Oficial de Contas no Canadá e passei a maior parte da minha carreira dando aulas em uma faculdade comunitária.Ao longo dos anos, tenho usado vários 'planos', com variados graus de sucesso, mas nunca tinha dado muita atenção aos dividendos; assim, fui presa fácil da propaganda sobre ganhos de capital. Então, em que eu estava pensando? Deveria ter investido em dividendos.Também descobri alguns novos veículos de investimento, e 'dei uma melhorada' em alguns investimentos que eu já conhecia, mas coloquei em banho-maria.Gostaria de ter aprendido tudo isso quando tinha uns 20 anos, ou pelo menos ter dado atenção às teorias envolvidas com uns 40 anos." - Dennis Wilson"Abriu meus olhos!Eu já tinha ouvido falar sobre FIIs, MLPs, BDC, mas você realmente explicou as vantagens e desvantagens deles. Obrigado, Rick. Você me colocou no caminho certo para gerar um fluxo de renda estável."- Kenny HEnquanto os mercados financeiros estão em colapso...Os investidores mais acomodados finalmente também podem aprender os antiquados - mas hoje revolucionários (e atualizados para o século 21) - segredos do investimento em renda com "ovos de ouro".Apesar de seguirem o senso comum financeiro, muitos idosos estão agora perguntando o que aconteceu com aquela vida divertida, tranquil
Detalles importantes: 163 formas de alcanzar la excelencia
by Tom PetersEn esta época de recesión económica y de incertidumbre financiera, el enfoque patentado de Peters para la administración empresarial y gestión, es más necesario que nunca. Este es un llamado a las empresas a «volver a lo básico» para poder administrar una empresa exitosa.El gurú de negocios uber, Tom Peters regresa con un nuevo libro luego de una década. En esta época de recesión económica y de incertidumbre financiera, el enfoque patentado de Peters para la administración empresarial y gestión, es más necesario que nunca. Tan esencial para propietarios de pequeños negocios como para ejecutivos de grandes corporaciones, este es un llamado a las empresas a «volver a lo básico» para poder administrar una empresa exitosa.Nadie ha tenido más influencia en la creación de la idea de la gestión moderna que Tom Peters. Un enemigo declarado del conformismo y del status quo, Peters es una voz necesaria de experiencia para guiarnos en tiempos de incertidumbre financiera. En este libro, él ofrece sabiduría esencial para todos, desde el freelancer, el propietario de una pequeña empresa hasta el jefe de una importante corporación, ofreciendo 163 maneras de brillar en el «lado humano de los negocios» al buscar la excelencia en todos los niveles.«El estándar de la “excelencia” no se mide en grandes resultados. En términos sencillos, todo lo que tenemos es hoy. Si la jornada laboral de hoy no puede ser evaluada como excelente, entonces el objetivo global de excelencia no se ha alcanzado. Punto».