- Table View
- List View
The Digital and AI Coaches' Handbook: The Complete Guide to the Use of Online, AI, and Technology in Coaching (The Coaches' Handbook Series)
by Jonathan Passmore Sam Isaacson Sandra J. Diller Maximilian BrantlThis comprehensive practitioner guide supports coaches in developing their understanding of digital technologies and how to work in ever-changing digital environments, and shows coaches how to craft their own practices to take advantage of working online.The practice of coaching is undergoing significant change, with technology widely embedded and used in professional coaching services today. Coaching practitioners worldwide are adapting to digital environments, and a host of new technological tools have come into play, from the developments in virtual reality to AI-informed coaching, and from coaching bots to workplace apps. Edited by Jonathan Passmore, Sandra J. Diller, Sam Isaacson, and Maximilian Brantl, this third book in the acclaimed Coaches’ Handbook Series brings together internationally respected coaching experts and practitioners to share the most up-to-date know-how. The book takes you through key technical developments, the critical factors in making digital coaching successful, and how to build a coaching business using these technologies. The book also considers the impacts on the wider industry and concludes with a number of case studies of global coaching organisations and their experiences of using digital techniques, including CoachHub and EZRA.Aimed at coach practitioners, their supervisors, trainers, and student coaches on accreditation programmes or undertaking training for a certificate in coaching, this book showcases best practice, new ideas, and the science behind the digital revolution within coaching practice and the coaching industry.
Digital and Information Technologies in Economics and Management: Proceedings of the International Scientific and Practical Conference "Digital and Information Technologies in Economics and Management" (DITEM2021) (Lecture Notes in Networks and Systems #432)
by Arthur GibadullinThis book addresses the issues of information, digital and intellectual technologies in economics and management. The International Scientific and Practical Conference "Digital and Information Technologies in Economics and Management" (DITEM2021) was held on November 2, 2021, on the Microsoft Teams platform due to COVID-19. A distinctive feature of the book is that it presented reports of authors from Italy, South Korea, Poland, Armenia, Republic of Belarus and the Russian Federation. Researchers from different countries presented the process of transition of economic activities to the information and digital path of development and presented the main directions and developments that can improve the efficiency and development of the economy and management. The book may be useful to state and regional authorities, international and supranational organizations, the scientific and professional community.
Digital and Information Technologies in Economics and Management: Proceedings of the International Scientific and Practical Conference "Digital and Information Technologies in Economics and Management" (DITEM2022) (Lecture Notes in Networks and Systems #683)
by Arthur GibadullinThis book covers the II International Scientific and Practical Conference "Digital and Information Technologies in Economics and Management" (DITEM2022), which was held on November 21–23, 2022. The conference addressed issues of information, digital and intellectual technologies in economics and management. A distinctive feature of the conference is that it presented reports of authors from China, Saudi Arabia, Tunisia, Uzbekistan, Tajikistan, Angola, Kazakhstan, India and Russia. Researchers from different countries presented the process of transition of economic activities to the information and digital path of development and presented the main directions and developments that can improve the efficiency and development of the economy and management. The materials of the conference may be useful to state and regional authorities, international and supranational organizations, the scientific and professional community.
Digital and Information Technologies in Economics and Management: Proceedings of the International Scientific and Practical Conference "Digital and Information Technologies in Economics and Management" (DITEM2023) (Lecture Notes in Networks and Systems #942)
by Arthur GibadullinThis book covers the III International Scientific and Practical Conference "Digital and Information Technologies in Economics and Management" (DITEM2023) which was held on November 21–23, 2023. The conference addressed issues of networks and systems related to the use of information technologies in economics and management of various sectors. A distinctive feature of the conference is that it featured presentations by authors from China, Bulgaria, Uzbekistan, Oman, Kazakhstan and Russia. Researchers from different countries presented the process of transition to new information technologies of various network and system structures and sectors. The conference made it possible to develop new scientific recommendations on the use of information, computer, digital and intellectual technologies and networks in industry and fields of activity that can be useful to state and regional authorities, international and supranational organizations, the scientific and professional community.
Digital and Social Media Marketing: A Results-Driven Approach
by Ana Cruz Gordon Fletcher Aleksej Heinze Alex FentonNow in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. The book’s customisable models offer organisations a way to decipher their current situation and plan a clear road map for developing a marketing strategy appropriate for the digital era.This rich and accessible textbook has been fully updated to reflect the current global landscape. The content of this third edition has been expanded to: consider the concept of GDPR as a sound framework for responsible marketing offer a greater focus on sustainable marketing throughout, linked to the UN Sustainable Development Goals place emphasis on the importance of crisis and reputation management explore the latest material in big data, data management and data privacy cover the latest in martech trends, particularly related to automation, machine learning and artificial intelligence provide new case studies from China, India, Nigeria and across Asia, alongside student activities and questions designed to improve learning outcomes This textbook provides a hands-on, user-friendly platform to turn skills and knowledge into a strategic advantage. It is ideal for advanced undergraduate, postgraduate and executive students of digital marketing and marketing strategy, as well as for practitioners aiming to be at the cutting edge of digital and social media marketing. Online resources include PowerPoint slides and a test bank.
Digital and Social Media Marketing: A Results-Driven Approach
by Aleksej Heinze Gordon Fletcher Tahir Rashid Ana CruzDigital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.
Digital and Social Media Marketing: A Results-Driven Approach
by Aleksej Heinze Gordon Fletcher Tahir Rashid Ana CruzThe second edition of Digital and Social Media Marketing is an up-to-date, industry-led results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides insight into, and techniques to enable, the creation, development and maintenance of a successful digital presence. This highly regarded textbook has been fully revised to bring the content up-to-date with the newest digital technologies. With topics including developing an effective digital presence, search engine optimization, and measuring brand awareness, the new edition also looks at digital ethics, General Data Protection Regulation and privacy, artificial intelligence and machine learning, and voice strategies. New international case studies are explored, including Alibaba and Amazon, as well as revised practical exercises in each chapter, enabling students to see how the concepts underpinning digital and social media marketing support business success. The book’s customisable Digital Business Maturity Model, and the Buyer Persona Spring, offer organisations a clear road map for understanding their own levels of technology adoption and digital strategy development. This accessible textbook provides a hands-on, user-friendly platform to turn skills and knowledge into strategic advantage. It is ideal for advanced undergraduate and postgraduate students of digital marketing and marketing strategy and for practitioners aiming to be at the cutting edge of digital and social media marketing. Alongside electronic resources for each chapter, this new edition also includes digital learning materials, case studies and exercises available in a supporting online learning environment. The online materials further enhance learners’ experience and support a worldwide learning community.
Digital and Social Media Marketing: Emerging Applications and Theoretical Development (Advances in Theory and Practice of Emerging Markets)
by Nitish Singh Yogesh K. Dwivedi Nripendra P. Rana Emma L. Slade Bidit Dey Ganesh P. Sahu Hatice Kizgin Anabel GutierrezThis book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Digital and Strategic Innovation for Alpine Health Tourism: Natural Resources, Digital Tools and Innovation Practices from HEALPS 2 Project (SpringerBriefs in Applied Sciences and Technology)
by Daniele Spoladore Elena Pessot Marco SaccoThis open access book presents a set of practical tools and collaborative solutions in multi-disciplinary settings to foster the Alpine Space health tourism industry’s innovation and competitiveness. The proposed solutions emerge as the result of the synergy among health, environment, tourism, digital, policy and strategy professionals. The approach underlines the pivotal role of a sustainable and ecomedical use of Alpine natural resources for health tourism destinations, and highlights the need of integrating aspects of natural resources’ healing effects, a shared knowledge of Alpine assets through digital solutions, and frames strategic approaches for the long-term development of the sector. The volume exploits the results of the three-years long EU research project HEALPS 2, which involved several stakeholders from the health tourism, healthcare and sustainable tourism industries. This book is relevant for health tourism destinations and facilities (hotels, clinics, wellness and spa companies), regional and local authorities (policy makers), business support organizations, researchers involved in digital healthcare and geoinformatics.
Digital and Sustainable Transformations in a Post-COVID World: Economic, Social, and Environmental Challenges
by Salvador EstradaCurrent social, economic, and environmental challenges presented by the United Nations’ Sustainable Development Goals may be partially attained by digitalization and sustainable practices diffusion. The antecedents, occurrences, and consequences of this process are currently under investigation, but the big challenge is to get a systemic view. This book attempts to bring such a view into focus.Digital and Sustainable Transformations in a Post-COVID World is dedicated to studying the consequences of the global crisis caused by the COVID-19 pandemic and the new needs and practices inherent in developing and disseminating digital and clean technologies.
Digital Angel
by Youngme Moon Kerry HermanDigital Angel is considering the appropriate marketing plan for the launch of its new locator device. The device, a watch and pager worn in combination, provides GPS location information and monitors heart rate and body temperature via body sensors. Parents of young children and caregivers of Alzheimer's patients are the initial target markets for the device, but at least 26 potential markets have been identified for the product. Building a brand and generating positive word of mouth are central to the marketing plan decision. But the technology also raises concerns over privacy issues, and the benefits of the product are complex and challenging to communicate.
Digital Archives and Collections: Creating Online Access to Cultural Heritage (Anthropology of Media #11)
by Katja MüllerMuseums and archives all over the world digitize their collections and provide online access to heritage material. But what factors determine the content, structure and use of these online inventories? This book turns to India and Europe to answer this question. It explains how museums and archives envision, decide and conduct digitization and online dissemination. It also sheds light on born-digital, community-based archives, which have established themselves as new actors in the field. Based on anthropological fieldwork, the chapters in the book trace digital archives from technical advancements and postcolonial initiatives to programming alternatives, editing content, and active use of digital archives.
Digital Assassination: Protecting Your Reputation, Brand, or Business Against Online Attacks
by Richard Torrenzano Mark DavisTwo leading reputation experts reveal how the internet is being used to destroy brands, reputations and even lives, and how to fight back. From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion models, journalists to politicians, restaurateurs to doctors, is open to character assassination in the burgeoning realm of digital media. Two top media experts recount vivid tales of character attacks, provide specific advice on how to counter them, and how to turn the tables on the attackers. Having spent decades preparing for and coping with these issues, Richard Torrenzano and Mark Davis share their secrets on dealing with problems at the top of today's news. Torrenzano and Davis also take a step back to look at how the past might inform our future thinking about character assassination, from the slander wars between Thomas Jefferson and Alexander Hamilton, to predictions on what the end of privacy will mean for civilization.
Digital Assets: Pricing, Allocation and Regulation
by Reena Aggarwal, Paolo Tasca, Nikhil Vadgama, and Jiahua XuThe ecosystem of digital assets continues to change exponentially. In post-COVID times, digital assets may be seen as a cheaper, more liquid, and transparent safe haven compared to that offered by more traditional asset types. Inclusion of new digital assets, especially cryptocurrencies, in portfolios of standard financial assets has been the subject of some academic study, but the theoretical and practical implications of this new trend are not yet fully understood. Digital Assets is the first book to present a comprehensive review of studies on the valuation and pricing of cryptocurrencies and digital assets. Outlining a new research agenda aimed at understanding the fundamental drivers of the value of cryptocurrencies, it brings together an impressive line-up of academics and practitioners to provide a timely perspective on government responses and regulatory approaches towards digital assets, including the setting of new legal frameworks.
Digital Assets: A Portfolio Perspective (Elements in Business Strategy)
by Henrique SchneiderFrom the perspective of an investor, digital assets are an alternative class of assets. They have several features that differentiate them from traditional investments. This makes them well-suited for a diversified portfolio. The question is how to accommodate them in such a portfolio, how to manage their potential and risk, and how to evaluate them. This short book explains how to include digital assets is a diversified portfolio. It focuses on their differentiating use cases, their idiosyncracies, and how they relate to other types of investment. This is a volume for practitioners and students in finance, asset management, or portfolio construction.
Digital Assets and the Law: Fiat Money in the Era of Digital Currency (Routledge-Giappichelli Studies in Law)
by Filippo Zatti and Rosa Giovanna BarresiThis book delves into the intricacies of digital assets. With the increasing reliance on crypto and the potential adoption of digital currencies by central banks, our monetary system is at a critical point. The importance of taking the next step has become even more stringent, as evidenced by this systematic scientific reconstruction.Divided into five concentric parts, the book starts with a historical, technical and financial introduction to digital assets. It then explores the changing role of central banking and monetary economics in the upcoming era. Finally, it focuses on the broad legal issues arising from the new digital landscape, not shying away from exploring forward-thinking solutions and policies for the future.With the contributions of prominent international experts in the field, this collection supplies a transdisciplinary analysis based on the belief that complex phenomena can only be handled by complex solutions. This groundbreaking work aims to be more than just an academic treatise; it is a must-read for students, scholars, financial professionals, and all those who want to understand the emerging digital currency reality that many have yet to fully recognise.
Digital Body Language: How to Build Trust and Connection, No Matter the Distance
by Erica DhawanAn instant Wall Street Journal BestsellerThe definitive guide to communicating and connecting in a hybrid world.Email replies that show up a week later. Video chats full of “oops sorry no you go” and “can you hear me?!” Ambiguous text-messages. Weird punctuation you can’t make heads or tails of. Is it any wonder communication takes us so much time and effort to figure out? How did we lose our innate capacity to understand each other?Humans rely on body language to connect and build trust, but with most of our communication happening from behind a screen, traditional body language signals are no longer visible -- or are they? In Digital Body Language, Erica Dhawan, a go-to thought leader on collaboration and a passionate communication junkie, combines cutting edge research with engaging storytelling to decode the new signals and cues that have replaced traditional body language across genders, generations, and culture. In real life, we lean in, uncross our arms, smile, nod and make eye contact to show we listen and care. Online, reading carefully is the new listening. Writing clearly is the new empathy. And a phone or video call is worth a thousand emails.Digital Body Language will turn your daily misunderstandings into a set of collectively understood laws that foster connection, no matter the distance. Dhawan investigates a wide array of exchanges—from large conferences and video meetings to daily emails, texts, IMs, and conference calls—and offers insights and solutions to build trust and clarity to anyone in our ever changing world.
Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement
by Daniel RowlesDigital Branding second edition, provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. It draws together each of the core marketing avenues such as content marketing, social media, search engine optimization and web analytics, to deliver a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns. The second edition of Digital Branding contains a complete overhaul of tools and techniques for straightforward application, plus new high profile case studies including Accenture, Tesco and Imperial College London. Important updates are made on social media guidelines and policy, how to tackle advancements in mobile marketing and mobile payments, as well as augmented and virtual reality. The book features a toolkit of free and paid tools, including a valuable checklist, outlining the digital branding process from start to finish, and measurement devices for multiple channels and purposes. Written by a respected CIM fellow and course leader, this succinct handbook is ideal for any marketer or brand strategist to enhance their online brand identity.
Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement
by Daniel RowlesEvery decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing avenues.Digital Branding is ideal for marketers and brand strategists who want to enhance their brand's online presence. It provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected Chartered Institute of Marketing (CIM) fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics.The book delivers a robust framework for planning, brand identity, channel selection and measuring the effectiveness of campaigns, and includes lessons from the BBC, Imperial College London and Hootsuite. Now fully updated, this third edition features new content on brand authenticity, ethics and meaning, as well as updates on social media regulations and social media platforms such as TikTok.
Digital Branding: How to Successfully Build and Measure a Brand Online
by Daniel RowlesYour brand is shaped by your actions and decisions. In the digital world, every move influences your brand image. Elevate your online presence and delve into key marketing channels with this acclaimed guide.Tailored for marketers and brand strategists, Digital Branding is an invaluable resource for enhancing your brand's identity and online presence. It offers practical, step-by-step guidance on developing your branding, backed by the expertise of a respected CIM fellow, course leader and industry influencer.This comprehensive guide establishes a sturdy framework for brand planning, identity development and channel selection. Drawing insights from industry giants like PWC, BBC and Specsavers, the book is now in its fully updated fourth edition. This latest edition introduces the new version of Google Analytics, Generative AI and changes to the SEO and social algorithm.
Digital Branding
by Daniel RowlesDigital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step by step digital branding process along with measurement techniques and guidelines.
Digital Business: Concepts and strategies
by Eloise CoupeyAs businesses adapt to the realities of the digital world and build on the hard-won insights of the digital business pioneers, increasing importance is placed on the need to understand how traditional concepts of business strategy and implementation are influenced by the Internet, and to identify the novel aspects of business that are made possible by the Internet. That is why this book was written. How do you succeed in the digital business environment? How do you make the transition from offline to online? What aspects of your business will be affected, and how should you manage them? Digital Business: Concepts and Strategies will help you develop the skills necessary to understand and integrate Internet technology and characteristics into business activity for attaining strategic objectives.
Digital Business: Strategy, Management & Transformation
by Annmarie HanlonDigital Business: Strategy, Management & Transformation covers all the essentials for understanding and doing business in a digital world within a single comprehensive textbook, including an introduction to the digital business environment, cutting-edge coverage of data and artificial intelligence, and an exploration of the latest digital tools and platforms and emerging and enabling technologies such as blockchain and Web 3.0. The text explores all types and scales of digital business, from small, innovative start-ups and disruptors that are ‘born digital’, to the digital transformation of traditional large-scale businesses. Readers will also learn how these businesses strategise, operate and manage themselves, user experiences and customer relationships within an ever-increasing digital environment. Consideration is also given to the ethical and legal components of doing digital business with the United Nations’ Sustainable Development Goals in mind. This textbook includes a rich source of learning features and activities making it suitable for business students at undergraduate and postgraduate levels, and setting students up for success on graduation in a fast-changing, digitalised and technology-led business world. Annmarie Hanlon teaches digital marketing and is Course Director for the MSc Marketing and Leadership at Cranfield School of Management in the UK. You can follow her updates at twitter.com/annmariehanlon and LinkedIn linkedin.com/in/annmariehanlon
Digital Business: Strategy, Management & Transformation
by Annmarie HanlonDigital Business: Strategy, Management & Transformation covers all the essentials for understanding and doing business in a digital world within a single comprehensive textbook, including an introduction to the digital business environment, cutting-edge coverage of data and artificial intelligence, and an exploration of the latest digital tools and platforms and emerging and enabling technologies such as blockchain and Web 3.0. The text explores all types and scales of digital business, from small, innovative start-ups and disruptors that are ‘born digital’, to the digital transformation of traditional large-scale businesses. Readers will also learn how these businesses strategise, operate and manage themselves, user experiences and customer relationships within an ever-increasing digital environment. Consideration is also given to the ethical and legal components of doing digital business with the United Nations’ Sustainable Development Goals in mind. This textbook includes a rich source of learning features and activities making it suitable for business students at undergraduate and postgraduate levels, and setting students up for success on graduation in a fast-changing, digitalised and technology-led business world. Annmarie Hanlon teaches digital marketing and is Course Director for the MSc Marketing and Leadership at Cranfield School of Management in the UK. You can follow her updates at twitter.com/annmariehanlon and LinkedIn linkedin.com/in/annmariehanlon
Digital Business: Analysen und Handlungsfelder in der Praxis
by Jochen Schellinger Kim Oliver Tokarski Ingrid Kissling-NäfDieses Open-Access-Fachbuch beleuchtet empirische und theoretische Aspekte der Digitalisierung der Wirtschaft aus der Perspektive verschiedener Managementbereiche. Der Megatrend Digitalisierung ist zu einem dominierenden Einflussfaktor für die Entwicklung der Unternehmen geworden. In zunehmendem Maße werden nicht nur die Strategien der Unternehmen digitaler, sondern sämtliche Führungs- und Handlungsfelder im Digital Business. Das Buch behandelt vor diesem Hintergrund aktuelle, praxisrelevante Fragestellungen zu allgemeinen Rahmensetzungen und Technologien des Digital Business, zum Finanzmanagement, Human Resource Management, Produktionsmanagement und zum Marketing. Alle Beiträge wurden durch bewährte Autorenteams erarbeitet. Diese setzen sich in der Regel aus Lehrenden und Forschenden der Berner Fachhochschule und Vertreterinnen und Vertretern der Unternehmenspraxis mit akademischem Background zusammen. Die Beiträge basieren auf empirischen Analysen, die zumeist ihren Schwerpunkt auf Gestaltungsprobleme aus der Unternehmenspraxis legen. Hieraus ergibt sich ein breites Spektrum an konkreten Fallbeispielen.