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Digital Business Models in Industrial Ecosystems: Lessons Learned from Industry 4.0 Across Europe (Future of Business and Finance)
by Kai-Ingo Voigt Julian M. MüllerIn recent years, digital business models have frequently been the subject of academic and practical discourse. The increasing interconnectivity across the entire supply chain, which is subsumed under the term Industry 4.0, can unlock even farther-reaching potentials for digital business models, affecting entire supply chains and ecosystems. This book examines the specific challenges and obstacles that supply chain and ecosystem management poses with regard to the development of digital business models. The top-quality contributions gathered here focus on the successful implementation of Industry 4.0 in digital business models for industrial organizations in a European context, making the book a valuable asset for researchers and practitioners alike.
Digital Business Models in Sport (Routledge Research in Sport Business and Management)
by Mateusz Tomanek Wojciech Cieśliński Michał PolasikDigital technologies are having a profound impact on sport business, opening up new opportunities to generate income and value. This book explores the phenomenon of digitization in sport management, with a particular focus on business models and how they are being transformed in this new digital era. The book explains how business models describe and underpin contemporary sport business, and how flexibility is the key to unlocking value in an era of rapid technological change. It presents case studies of the impact of digitization on sport organizations, in both amateur and professional contexts, including cutting-edge topics such as the business of football, sponsorship communication, athlete engagement, micropayments and wearable devices. The final chapter summarizes current knowledge on digital business models and looks ahead at possible future directions for sport business in the digital era. This is fascinating reading for any advanced student, researcher or practitioner working in sport management who wants to better understand the challenges and opportunities presented by digital technology for the sport industry.
The Digital Business Start-Up Workbook
by Cheryl RickmanHow do I know if my idea will work? How do I decide on the business model? How do I find my audience? Your digital business start-up journey begins here. From the bestselling author of The Small Business Start-up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business. Learn how to: * Assess whether your business idea will work online/digitally * Choose the right business model for your proposition and avoid wasting time * Assess demand, viability and uncover untapped needs and gaps in the market * Build a usable, engaging website and mobile app * Create a buzz using social networking * Drive high quality traffic to your site and convert visitors into paying customers * Use search engine optimization (SEO) and marketing (SEM) tools effectively * Raise finance and protect your business * Build and maintain a strong brand * Recruit and retain a strong team * Sell the business or find a suitable successor. Reviews for the book: "If you want advice on starting your own internet business, don't ask me, read this book instead. It is more up-to-date and costs far less than a good lunch. " Nick Jenkins, Founder of Moonpig. com "This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way. " Scott Weavers-Wright, CEO of Kiddicare. com, and MD of Morrison. com (non-food) "If you read just one book on digital business, make it this one. . . It is inspirational, informative and interactive in equal measure. Highly recommended!" Rowan Gormley, Founder and CEO of NakedWines. com "Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business. " Elizabeth Varley, Founder and CEO of TechHub
Digital Business Strategies in Blockchain Ecosystems: Transformational Design and Future of Global Business (Contributions to Management Science)
by Umit HaciogluThis book analyzes the effects of the latest technological advances in blockchain and artificial intelligence (AI) on business operations and strategies. Adopting an interdisciplinary approach, the contributions examine new developments that change the rules of traditional management. The chapters focus mainly on blockchain technologies and digital business in the "Industry 4.0" context, covering such topics as accounting, digitalization and use of AI in business operations and cybercrime. Intended for academics, blockchain experts, students and practitioners, the book helps business strategists design a path for future opportunities.
Digital Business Strategy: Content, Context and Cases (Routledge Studies in Innovation, Organizations and Technology)
by Anders PehrssonDigital Business Strategy responds to the need for clarification of the increasing, but fragmented, knowledge of digital business strategy. It systematically presents topical knowledge by reviewing previous research and developing frameworks for the content of digital business strategy and its relationships with relevant factors. In addition, the book analyses issues encountered by individual companies when implementing digital business strategies. The volume identifies key categories of digital business strategy, in particular, strategy scope and direction, competitive advantage, and resource and capability reliance. It then explores relationships with antecedents such as digital experience, relationships with obstacles and enablers of strategy implementation, and relationships with operational and financial outcomes. The author demonstrates that strategy content and relationships differ among manufacturing companies, retailers, digital content providers, and digital platforms and also presents ways to cope with issues of implementation. In summary, the book provides readers who wish to know more about the growing field of digital business strategy with up-to-date and systematic knowledge. It will be of great value to students at an advanced level, researchers, and reflective practitioners in the fields of technology management and strategic management in particular.
Digital Business Transformation: Organizing, Managing and Controlling in the Information Age (Lecture Notes in Information Systems and Organisation #38)
by Rocco Agrifoglio Rita Lamboglia Daniela Mancini Francesca RicciardiThe recent surge of interest in “digital transformation” is changing the business landscape and posing several challenges, both organizational and sectoral. This transformation involves the application of digital technology in all aspects of business, and enables organizations to create new products and services, and to find more efficient ways of doing business.Moreover, the digital transformation is happening within and across organizations of all types and in every industry, producing a disruptive innovation that can break down the barriers between people and organizations, and help create more adaptive processes. In the information age, it is imperative for organizations to develop IT-related capabilities that allow them to leverage the potential of digital technologies. Due to the pervasive effects of this transformation on processes, firms and industries, both scholars and practitioners are interested in better understanding the key mechanisms behind the emergence and evolution of the digital business transformation.This book presents a collection of research papers focusing on the relationships between technologies (e.g., digital platforms, AI, blockchain, etc.), processes (e.g., decision-making, co-creation, financial, compliance, etc.), and organizations (e.g., smart organizations, digital ecosystems, Industry 4.0, collaborative networked organizations, etc.), which have been categorized into three major areas: organizing, managing and controlling. It also provides critical insights into how the digital transformation is enhancing organizational processes and firms’ performance through an exploration and exploitation of internal resources, and through the establishment of external connections and linkages. The plurality of views offered makes this book particularly relevant for users, companies, scientists, and governments. The content of the book is based on a selection of the best papers (original double-blind peer-reviewed contributions) presented at the annual conference of the Italian chapter of the AIS, which was held in Naples, Italy in September 2019.
Digital Business Transformation: How Established Companies Sustain Competitive Advantage From Now to Next
by Nigel VazFuel your business' transition into the digital age with this insightful and comprehensive resource Digital Business Transformation: How Established Companies Sustain Competitive Advantage offers readers a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, Digital Business Transformation delivers practical advice and approachable strategies to help businesses realize their digital potential. Digital Business Transformation provides readers with examples of the challenges faced by global organizations and the strategies they used to overcome them. The book also includes discussions of: How to decide whether to defend, differentiate, or disrupt your organization to meet digital challenges How to deconstruct decision-making throughout all levels of your organization How to combine strategy, product, experience, engineering, and data to produce digital results Perfect for anyone in a leadership position in a modern organization, particularly those who find themselves responsible for transformation-related decisions, Digital Business Transformation delivers a message that begs to be heard by everyone who hopes to help their organization meet the challenges of a changing world.
Digital Capitalism: Networking the Global Market System
by Dan SchillerCyberspace not only exemplifies but spearheads the greater political economy of which it has become such a critical part. The networks that comprise cyberspace were originally created at the behest of government agencies, military contractors, and allied educational institutions. However, over the past generation or so, a growing number of these networks began to serve primarily corporate users. Under the sway of an expansionary market logic, the Internet began a political-economic transition toward what Dan Schiller calls "digital capitalism." Schiller traces these metamorphoses through three critically important and interlinked realms. Parts I and II deal with the overwhelmingly "neoliberal" or market-driven policies that influence and govern the telecommunications system and their empowerment of transnational corporations while at the same time exacerbating exisiting social inequalities. Part III shows how cyberspace offers uniquely supple instruments with which to cultivate and deepen consumerism on a transnational scale, especially among privileged groups. Finally, Part IV shows how digital capitalism has already overtaken education, placing it at the mercy of a proprietary market logic.
Digital Capitalism and its Limits: Technotopia, Power and Risk
by Vishwas SatgarThe Fourth Industrial Revolution (4IR) has been described as the next big leap in digital capitalism. Digital technologies such as artificial intelligence, quantum computing, 3D printing and robotisation, we are led to believe, will bring more progress, growth and development while also helping us to resolve the deep and multiple crises the world is in. Billions are being invested in these technologies, accompanied by sharp geopolitical rivalries to secure an edge in the control over them. Volume 8 in the Democratic Marxism series invites readers to think more deeply and critically about digital capitalism and its limits. While most governments in the world, including South Africa, have accepted a techno-nationalist narrative and have deliberated on the risks for the planet and humanity, the volume interrogates the effects and consequences of advances in artificial intelligence and heightened technological innovation and industrialisation on employment, democracy and the climate. Viewing the grand social engineering of 4IR through a Marxist lens, the volume contributors engage critically with the class project of digital monopoly capitalism and its powerful totalitarian tendencies. They question the dangerous technotopian imaginary shaping this digital techno-shift, the implications of algorithmic data extractivism, the securitisation of already weak market democracies, the social consequences of digital learning, lack of regulation, and the power dynamics in the labour process. Anchored in techno-realism, the interdisciplinary perspective captured in this volume puts forward alternatives for democratisation and a just transition to protect human and non-human life.
Digital Capitalism and New Institutionalism (Routledge Frontiers of Political Economy)
by Daniil FrolovModern institutional economics was created to study the institutions of pre-digital economies and is based on reductionist approaches. But digital capitalism is producing institutions of unprecedented complexity. This book argues therefore that not only the economic institutions themselves but also the theoretical foundations for studying those institutions must now be adapted to digital capitalism. The book focuses on the institutional complexity of digital capitalism, developing an interdisciplinary framework which brings together cutting-edge theoretical approaches from philosophy (first of all, object-oriented ontology), sociology (especially actor-network theory), evolutionary biology, and cognitive science. In particular, the book outlines a new approach to the study of institutional evolution, based on extended evolutionary synthesis – a new paradigm in evolutionary biology, which is now replacing neo-Darwinism. The book develops an enactivist notion of extended cognition and cognitive institutions, rejecting the individualistic and mechanistic understanding of economic rationality in digital environments. The author experiments with new philosophical approaches to investigate institutional complexity, for example, the ideas of the flat ontology and the assemblage theory. The flat ontology approach is applied to the study of human-robot institutions, as well as to thinking about post-anthropocentric institutional design. Assemblage thinking allows for a new (much less idealistic) look at blockchain and smart cities. Blockchain as digital institutional technology is considered in the book not from the viewpoint of minimizing transaction costs (as is customary in the modern institutional economics), but by using the theory of transaction value which focuses on improving the quality of digital transactions. The book includes a wide range of examples ranging from metaverses, cryptocurrencies and big data to robot rules, smart contracts and machine learning algorithms. Written for researchers in institutional economics and other social sciences, this interdisciplinary book is essential reading for anyone interested in the interplay of institutional and digital change.
Digital Cash: The Unknown History of the Anarchists, Utopians, and Technologists Who Created Cryptocurrency
by Finn BruntonThe fascinating untold story of digital cash and its creators—from experiments in the 1970s to the mania over Bitcoin and other cryptocurrenciesBitcoin may appear to be a revolutionary form of digital cash without precedent or prehistory. In fact, it is only the best-known recent experiment in a long line of similar efforts going back to the 1970s. But the story behind cryptocurrencies like Bitcoin and its blockchain technology has largely been untold—until now. In Digital Cash, Finn Brunton reveals how technological utopians and political radicals created experimental money to bring about their visions of the future: protecting privacy or bringing down governments, preparing for apocalypse or launching a civilization of innovation and abundance that would make its creators immortal.The incredible story of the pioneers of cryptocurrency takes us from autonomous zones on the high seas to the world’s most valuable dump, from bank runs to idea coupons, from time travelers in a San Francisco bar to the pattern securing every twenty-dollar bill, and from marketplaces for dangerous secrets to a tank of frozen heads awaiting revival in the far future. Along the way, Digital Cash explores the hard questions and challenges that these innovators faced: How do we learn to trust and use different kinds of money? What makes digital objects valuable? How does currency prove itself as real to us? What would it take to make a digital equivalent to cash, something that could be created but not forged, exchanged but not copied, and which reveals nothing about its users?Filled with marvelous characters, stories, and ideas, Digital Cash is an engaging and accessible account of the strange origins and remarkable technologies behind today’s cryptocurrency explosion.
Digital Channels and Social Media Management in Luxury Markets (Routledge-Giappichelli Studies in Business and Management)
by Fabrizio Mosca Chiara CiveraIn recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following: new geographical market development, such as in the Far East, India, and some parts of Africa (these countries are added to a list of already relevant countries that are involved in luxury goods consumption, such as the Emirates, Russia, and South America); diffusion of new media and new technologies in communication, which is characterized by a high degree of interaction; the evolution of distribution channels is underway – these channels are moving towards new forms of integration that utilize both physical digital channels. This has forced firms to revise their strategies and implement multichannel marketing strategies to continue to operate in increasingly international markets that are characterized by increasingly more demanding and informed consumers. This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses on: recent internet and social media strategies adopted by luxury companies and their brands; how luxury companies manage their communication and distribution channels to compete in the market and the impact of digital marketing on their competition; the main models of direct and indirect distribution in the digital channels; how consumers react to multichannel strategies; trends, social commerce and CSR and how luxury companies react; identifying the different social media strategies for luxury companies.
Digital Chocolate
by Linda A. Hill Alison Berkley WagonfeldTrip Hawkins founded Digital Chocolate in Silicon Valley in 2003 to develop outstanding games for mobile devices. By 2008, the company had expanded its operations into four countries and Digital Chocolate was one of the top developers of soloplayer games for standard mobile phones and iPhones. In 2009, Hawkins was eager for Digital Chocolate to start developing new types of mobile games that could be played by multiple players over a period of time. Hawkins wondered how to guide his company into this new area of social gaming without losing any of the tremendous creative momentum the team had built over the previous years.
The Digital Coach (Routledge EMCC Masters in Coaching and Mentoring)
by Stella KanatouriThanks to digital media, coaching doesn´t have to be constrained by geographical and temporal boundaries. Using digital media to facilitate coaching processes however, creates a distinct form of coaching practice that requires additional skill from the coach. The Digital Coach contains insights based on a comprehensive, exploratory research that analysed the discussions of a 1,000 member strong online community of coaches and several interviews with coaches to understand their practical experiences of working with technology. At the same time, the book offers information, insights, and examples that can be readily used by the coaching practitioner. Based on the developments in the field, the book provides suggestions about improving the usability of coaching software, and it offers reflections on how emerging technologies like immersive Virtual Reality, Augmented Reality, and Artificial Intelligence might extend coaching practice. Whilst acknowledging the limitations and potential risks that may arise by integrating digital media in coaching, the book suggests that coaching success doesn’t only depend on media capabilities, but also on the coach. The digital coach develops enhanced coaching skills and adapts coaching practice to the media in use. The book is dedicated to the coaching practitioner who uses digital media or who is considering doing so, and is relevant for coaching supervisors, buyers of coaching services, human resource professionals, and software designers.
The Digital Coaching Revolution: How to Support Employee Development with Coaching Tech
by Anna Tavis Woody WoodwardDigital coaching is transforming employee experience and the future of work as we know it. Discover what you need to look for in digital coaching services before signing or renewing a contract with a provider. Digital coaching offers organizations an effective, scalable and personalized approach to employee development that can transform an organization's entire workforce. This technology helps organizations seamlessly schedule, track and manage coaching services as well as evaluate ROI in ways previously unimaginable. The Digital Coaching Revolution is an essential resource for talent management, employee experience, L&D and HR business partners considering or already working with a digital coaching provider, platform or service. Written by Anna Tavis and Woody Woodward, The Digital Coaching Revolution includes information to help you scale digital coaching across your workforce, whether your C-suite is already on board or not. The chapters offer insight into how to determine what will help every company's specific needs, what questions to ask a digital coaching provider before signing or renewing a contract and how to use the data to get more out of this service. With case studies from large organizations that have found success in digital coaching including Visa, CVS and Hilton, this book is the resource you need to upgrade your organization's approaches to employee experience, L&D and broader HR initiatives.
Digital Commerce and Delivery: Preparing Food and Retail Value Chains for a 50-50 World
by Daniel O'Connor Paige Boehmcke Will Ensor William R. KerrIncreasing digitalization of grocery retail and quick commerce reveals insights about managing complex supply chains at scale and shifting revenue streams from product sales to data monetization. How are the roles of retailers changing? What happens if marginal cost goes to zero? How might new models change the grocery value chain? Building on earlier future of commerce themes, this note illustrates the challenges and opportunities of next generation retail trends in the grocery sector, including automated order management, logistics optimization, automated fulfillment centers, and the outlook for the future.
Digital Connection: Die bessere Customer Journey mit smarten Technologien – Strategie und Praxisbeispiele
by Tanja Kruse Brandão Gerd WolframDieses Buch zeigt, was smarte Technologien zu allen Phasen der Customer Journey beitragen und wie sie zu einer besseren User Experience führen können. Proximity-Technologien und mobile Endgeräte verändern schon jetzt ganz deutlich das Kundenverhalten. Und die Kundenerwartungen hinsichtlich kontextabhängiger und individualisierter Information steigen. Der alte Marketingtraum: zur richtigen Zeit, im richtigen Kontext an die richtige Person die passende Information zu senden, ist heute schon machbar. Smarte Technologien verknüpfen physische Objekte mit digitalen Inhalten und machen so das „Internet of Things“ werthaltig. Marken, die diese Chance nicht wahrnehmen, werden morgen um ihre Existenz kämpfen müssen. Die Vielzahl der verfügbaren Technologien und die nur wenig bekannten Praxisbeispiele erschweren noch eine zielführende Umsetzung im Rahmen einer digitalen Marketingstrategie. Mit genau diesem Ziel haben die Autoren diesen Ratgeber für die Praxis geschrieben: als pragmatischen Wegweiser hin zu einer Digital-Connected-Strategie für eine individuelle Customer Journey und effektives Touchpoint-Management. Das Ziel: Exzellenz an jedem Touchpoint!Aus dem InhaltVorstellung smarter Technologien und ihrer Funktionsweisen - von Location-Based (GeoFencing und GPS), NFC und RFID, Augmented Reality und Beacons über Chatbots und Messenger bis hin zu Visible Light Communication (VLC) und Virtual RealityRechtliche Rahmenbedingungen und Handlungsanweisungen, wie eine Digital-Connection-Strategie umgesetzt werden kannZahlreiche Praxisbeispiele aus unterschiedlichen BranchenDie AutorenTanja Kruse Brandão ist Digital Business Enabler, Gründerin, Partner der Digital Connection und Leiterin des BVDW-Labs „Proximity Solutions“.Dr. Gerd Wolfram ist CEO von IoT Innovation & Consult, Partner der Digital Connection und renommierter Vordenker zum Thema Digital Innovation.Digitales Buch: mit der kostenlosen Springer Nature ExploreBooks App Videos zum Buch streamen.
Digital Consumer Management: Understanding and Managing Consumer Engagement in the Digital Environment
by Emmanuel MogajiIntegrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding—from a brand perspective—of the management of consumers and consumption in the digital ecosystem. Chapters explore the key stakeholders in platform management, the multiple types of platforms used by brands, the various consumer-brand touchpoints, how the platforms are developed and with what goals in mind, managing consumer engagement and activities on these platforms, how the platforms are regulated, and the dark side of digital consumption. Theory is brought to life by practical examples and case studies from across sectors, and reflective questions and activities allow students to critically reflect on their learning. Providing a comprehensive picture of digital consumption activities, digital consumer behaviour across platforms, and how brands can manage and engage with the digital consumer, this text works as core and recommended reading for students studying digital consumer behaviour, digital marketing, and marketing management. Accompanying online resources include PowerPoint slides and an instructor’s manual.
Digital Content Marketing: Creating Value in Practice
by Agata Krowinska Christof Backhaus Benjamin Becker Fabian BosserDigital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics. Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective. The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software. The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing. Support material includes an instructor manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions.
Digital Cowboys: So führen Sie die Generation Playstation
by Pekka A. Viljakainen Mark Müller-EbersteinSie werden die Kultur der Unternehmen schneller verändern, als alle Generationen vor ihnen. Die Digital Cowboys sind in den Unternehmen die Leistungsträger von morgen. Als Digital Natives sind sie mit Social Media und modernen Technologien aufgewachsen. Diese Generation hat ihre eigene Sprache, ihre eigenen Werte und Besonderheiten. Doch wie führt man die Generation Playstation? Kann man sie überhaupt führen oder spielen die Online-Individualisten doch nur nach ihren eigenen Regeln? Eins ist sicher: Mit den Methoden traditioneller Führung und hierarchischem Denken kommen Sie da nicht weiter. Nur keine Angst (No Fear) vor dieser Generation, sagen Pekka Viljakainen und Mark Müller-Eberstein, wenn Sie als Führungskraft bereit sind, sich auf die Bedürfnisse der neuen Mitarbeiter einzustellen. Am besten: nicht ignorieren und sich furchtlos an die Neuerungen wagen, dann werden aus den "individuellen Egoshootern" perfekte Teamplayer mit Höchstleistungspotenzial.
The Digital Creative's Survival Guide: Everything You Need for a Successful Career in Web, App, Multimedia and Broadcast Design
by Paul Wyatt<p>Take control of your digital media career! <p>When it comes to the web and mobile, only one thing is guaranteed, and that's change. If you're a creative working in this ever changing field and looking for answers, look no further. <p>The Digital Creative's Survival Guide gives you the insider's edge you need to stay inspired, informed, and employed. This must-have reference is packed with practical advice on topics like managing studio politics, dealing with nightmare clients, using good digital project management practices, understanding design briefs and finding your niche in a constantly changing industry. Within these pages, you'll discover: <p> <li>Interviews with successful creatives from around the world. <li>Deconstructions of digital design projects that worked. <li>Practical career information and advice for staying marketable and "future-proof." <li>And much more!</li> <p> <p>Showcasing the work and wisdom from some of the best digital creatives in the business today, The Digital Creative's Survival Guide is the tool you need to take control of your career and stay relevant no matter what happens in the industry.</p>
Digital Creativity
by Kun Chang LeeAs the use of digital technology has grown, so necessarily has the body of research into its effects at the personal, group and organizational levels, but there is no one book that looks at how digital technology has specifically influenced creativity. Digital Creativity: Individuals, Groups, and Organizations discusses all spectrums of influence that digital technologies have on creativity from the individual, team, and organization level. This book offers a new kind of creativity model encompassing all three levels of creativity. It combines each level into a unified creativity framework in which organizations regardless of their industry types could benefit in reengineering their business processes as well as strategies. For this purpose, the book considers various factors that would affect creativity- individuals' digital efficacy, heterogeneity among members (i.e., age, gender, races, tenure, education, and culture, etc), CMC (Computer-Mediated Communication), task complexity, exploitation, exploration, culture, organizational learning capability, and knowledge networks among members. This book introduces a theorized and systematic glimpse into the exciting realm of digital creativity. It is organized with contents starting from individuals to teams and ultimately to organizations, each with various techniques and cases. Each chapter shows how individuals, teams, and organizations can become more creative through use of digital technologies.
Digital Creativity Model and Its Relationship with Corporate Performance
by Kun Chang LeeThis book provides theoretical and practical backgrounds for the digital creativity management and related Agent-Based Modeling (ABM) results on the basis of a set of realistic assumptions in which several topics such as knowledge network, diversity, individual creativity, team creativity, exploration and exploitation, and organizational creativity are discussed. Until now, there has been no clear-cut methodology by which creativity management can be articulated and materialized into the business process management within companies and corporate performance. Though many approaches have been proposed to tackle the creativity research issues, this book adopts a new approach which assumes that the network structure formulated by interrelationships among team members decides individual creativity and team creativity as well, and ABM-based simulations lead to robust analysis of corporate performance over time. Typical examples of network structure under consideration in this study are degree centrality and structural hole (an opportunity to broker the flow of information between people, and control the projects that bring together people from opposite sides of the hole). This book suggests detailed analysis of source code used in implementing a prototype digital creativity simulation engine with related snap-shots and ABM results, so that readers can understand hard core of how to design and implement ABM tasks related to target problems, and extract implications from the ABM results.
Digital Crossroads: American Telecommunications Policy in the Internet Age
by Jonathan E. Nuechterlein Philip J. WeiserA clear, objective, and accessible analysis of competition policy issues in the telecommunications industry that analyzes the big picture of the field as well is its technological, economic, and legal intricacies.
The Digital Crown: Winning at Content on the Web
by Ahava LeibtagThe Digital Crown walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. Systems create freedom, and within this book you’ll learn the seven critical rules to align your internal and external content processes, including putting your audience first, involving stakeholders early and often, and creating multidisciplinary content teams.