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Entertainment Management
by Stuart Moss Ben WalmsleyFollowing on from The Entertainment Industry: An Introduction, Entertainment Management takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, profiling a different discipline per chapter, each one a branch of entertainment that offers employment opportunities within the sector. Fields include marketing, P.R., the media, live events, artist management, arts and culture, consultancy and visitor attractions. The book aims to reflect the knowledge students will need for real world of entertainment management such as technical standards, business management, people management, economic aspects and legal issues. Each chapter discusses the background of the discipline, best practice management principles, issues in the wider environment, case studies of real organisations and future trends.
Entertainment Media in Indonesia
by Mark Hobart and Richard FoxEntertainment media now comprise one of the worlds largest industries, yet they remain one of the least studied aspects of contemporary mass media. Every day hundreds of millions of people watch television programs that might broadly be described asentertainment notably in the rapidly developing countries of Asia. However we still have little
Entertainment Science: Data Analytics And Practical Theory For Movies, Games, Books, And Music
by Thorsten Hennig-Thurau Mark B. HoustonThe entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney’s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to “Nobody-Knows” decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike.Thorsten Hennig-Thurau and Mark B. Houston – two of our finest scholars in the area of entertainment marketing – have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences.Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia UniversityEntertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can’t be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs.Michael Kölmel, media entrepreneur and Honorary Professor of Media Economics at University of LeipzigEntertainment Science’s winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists.Allègre Hadida, Associate Professor in Strategy, University of Cambridge
Entertainment Tourism (Routledge Focus in Tourism #1)
by Jian Ming Luo Chi Fung LamEntertainment tourism has recently become more popular. Entertainment attractions encourage tourists to travel around the world to have fun and are an important part of many gaming destinations. This book explores the tourist experience in entertainment destinations. It introduces and outlines the concept of entertainment and tourism in the global environment, focusing on entertainment tourism development in Las Vegas, USA and Macau, China. Macau has become one of the most famous gaming destinations in the world, now surpassing Las Vegas in terms of gaming revenue. This book explores the market for entertainment tourism market and major trends, such as Virtual Reality, as well as the experience of tourists using entertainment products. This book is a valuable resource not only for social science researchers, but also for those in related fields, such as entertainment service providers and tourism officers, among many others.
Entertainment Values
by Stephen HarringtonThis collection brings together the work of a range of scholars from around the world with different perspectives on one simple question: How can we assess the value of various entertainment products and forms? Entertainment is everywhere. The industries that produce it earn billions of dollars each year and employ hundreds of thousands of people. Its pervasiveness means almost everyone has something to say about entertainment, too, whether it be our opinion on the latest Hollywood blockbuster, a new celebrity couple, or our concerns over its place in the world of politics. And yet, in spite of its significance, entertainment has too-often been dismissed with surprising ease within the academy as a 'mindless', 'lowbrow' - even 'dangerous' - form of culture, and therefore unworthy of serious appraisal (let alone praise). Entertainment Values, challenges this assumption, offering a better understanding of what entertainment is, why we should take it seriously, as well as helping us to appreciate the significant and complex impact it has on our culture.
Entfessle deinen Unternehmergeist: Praxisnahe Strategien für den Aufbau und die Skalierung deines Traumunternehmens
by Bernd TrappmaierViele Entrepreneure starten in das Abenteuer Unternehmertum, ohne genügend dafür gerüstet und darauf vorbereitet zu sein. Diese Lücke schließt das Buch von Bernd Trappmaier - es gibt Unternehmern eine Strategie und einen Plan an die Hand, mit denen sie langfristig erfolgreich und auch glücklich sein können. Außerdem ist das Buch ein Aufruf zur Entfesselung des Potenzials, das im eigenen Unternehmen des Lesers schlummert. Es ist ein Manifest für alle, die den wahren Zweck ihres Unternehmertums erkennen und ihre Vision in die Realität umsetzen wollen. Der Autor liefert praktische Anleitungen und Geschichten, die die Leser inspirieren sollen, den Status quo ihres Unternehmens in Frage zu stellen und neue Wege zu beschreiten. Sie werden dabei durch die verschiedenen Phasen des Unternehmenslebenszyklus geführt, von der Entwicklung einer persönlichen Lebensvision über die Unternehmensgründung bis zur Umsetzung innovativer Geschäftsstrategien. Das Buch ist geschrieben für Gründer, Selbständige und etablierte Unternehmer, die die Leidenschaft in ihrem Leben wieder entfachen wollen. Es bietet eine Roadmap, um die eigene Unternehmerreise bewusst zu gestalten und die eigenen Träume (endlich) zu verwirklichen. Es ist somit ein idealer Wegbegleiter für diejenigen, die bereit sind, ihre persönliche und unternehmerische Komfortzone zu verlassen, sich ihren Ängsten zu stellen und ihr eigenes Schicksal zu formen.
Entgrenzte Verantwortung: Zur Reichweite und Regulierung von Verantwortung in Wirtschaft, Medien, Technik und Umwelt
by Anja Seibert-FohrDieses Buch bietet eine interdisziplinäre Auseinandersetzung mit dem Begriff der Verantwortung in einer zunehmend von Entgrenzung geprägten Lebenswelt. Es beschreibt, wie durch den technischen Fortschritt und den Wegfall von Grenzen im Bereich digitaler Kommunikation, globaler Wirtschafts- und Finanzmärkte sowie in Forschung und Umwelt neue Herausforderungen für die Regulierung von Verantwortung entstanden sind. Die Autoren sind namhafte Wissenschaftlerinnen und Wissenschaftler unterschiedlicher Fachdisziplinen einschließlich der Philosophie, Theologie, Soziologie, Sozialpsychologie, Sozialanthropologie, Poltischen Wissenschaft, Ökonomie und der Rechtswissenschaften. Sie beschreiben die ideengeschichtliche Entwicklung des Verantwortungsbegriffs und weisen auf aktuelle Regulierungs- und Normbefolgungsdefizite hin. Zu diesem Zwecke zeigen sie auf, worin die Entgrenzung unserer Lebenswelt konkret besteht, welche neuen Herausforderungen dadurch entstanden sind, welche Bedeutung diese Entgrenzung für die Regulierung, sprich die Verteilung und Zuschreibung von Verantwortung, hat und wie Verantwortung vor diesem Hintergrund neu konzipiert werden kann. Ein besonderes Augenmerk gilt dabei dem Umgang mit Neuen Medien, Big Data, Künstlicher Intelligenz sowie Cybersicherheit. Auch der Ausfall von Verantwortung im Dieselskandal wird untersucht. Auf dieser Grundlage werden Anregungen für eine Neubestimmung der Reichweite und Grenzen von Verantwortung erarbeitet. Neue Formen der Regulierung werden schließlich am Beispiel des Klimaschutzes dargestellt und bewertet.
Enthüllung: Vom CEO zum Whistleblower bei Olympus
by Michael Woodford Andreas Schieberle Marlies FerberEin Mann allein gegen einen gigantischen japanischen Konzern! Ein heldenhafter Kampf gegen Betrug und Vertuschung! Mut, Ehrlichkeit und Integrität, die ihresgleichen suchen! Das ist die Geschichte von Enthüllung und Michael Woodford. »Ein meisterhaft fesselndes Buch, in dessen Mittelpunkt ein wunderbarer Held steht. Mit allen Attributen eines John-Grisham-Romans ... Aber Enthüllung ist weit furchterregender, weil alles wahr ist.« Evening Standard »Bemerkenswert. Lebendig, zornig und aus vollem Herzen.« Mail on Sunday »Woodford erzählt in einem an Grisham erinnernden Tempo, wie er auf Betrügereien im Umfang von 1,7 Milliarden Dollar stieß, die er, anders als seine Vorstandskollegen, nicht bereit war zu vertuschen. Er ist einer der wenigen ausländischen Manager, die bis tief hinein in ein japanisches Unternehmen vorstießen und unerschrocken davon berichten.« Financial Times »Der Ex-Manager Woodford ist auf dem besten Weg, ein Bestsellerautor zu werden. Sein Buch hat alles, was ein guter Wirtschaftskrimi braucht!« Die Welt »Michael Woodford machte Bilanztricks bei Olympus öffentlich und brachte einen der größten Skandale der jüngeren Wirtschaftsgeschichte ins Rollen. Spiegel-online
Entities and Structures in the Embedding Process: A Sociological Analysis of Changes in the Government-enterprise Relations (Social Development Experiences in China)
by Qingong Wei Hanlin LiThis book provides a rare integrative interpretation of government-enterprise relations in China, offering readers a comprehensive understanding of the topic. Focusing on the government and its principal goals, it describes the transition of government-enterprise relations and highlights the embedding of the entities of government and enterprises in specific political, economic and social environments. Further, it analyzes how the government’s institutional arrangement regulates the behavior of various types of enterprises with different structures, and the logic mechanisms such institutional arrangements use to change and shape government-enterprise relations. Based on these issues and logic mechanisms, the book points out the complexity of government-enterprise relations and the diversity of their transition path, thus reflecting some typical features in the overall reform of China and discussing specific factors related to China’s social development experience.
Entitled To Respect: How To Be Confident And Assertive In The Workplace
by Suzanne Potts Conrad PottsIt is estimated that we spend half our waking life at work. If during our time at work we find ourselves full of self doubt, lacking in confidence, irritated, frustrated and not respected how can we enjoy this time? This book will re-ignite your self esteem and help you to command the respect to which you're entitled at work. It will provide you with practical tools that you can put into use immediately, enabling you to: * Be valued for who you are * Ask for what you're entitled to * Say 'no' when you have a right to do so * Have your opinions & ideas respected and heard * Stand up for yourself * Handle difficult situations calmly and successfully * Get the job promotion you deserve * Have greater all round confidence
Entitled To Respect: How to be Confident and Assertive in the Workplace
by Suzanne Potts Conrad PottsIt is estimated that we spend half our waking life at work. If during our time at work we find ourselves full of self doubt, lacking in confidence, irritated, frustrated and not respected how can we enjoy this time? This book will re-ignite your self esteem and help you to command the respect to which you're entitled at work. It will provide you with practical tools that you can put into use immediately, enabling you to: * Be valued for who you are * Ask for what you're entitled to * Say 'no' when you have a right to do so * Have your opinions & ideas respected and heard * Stand up for yourself * Handle difficult situations calmly and successfully * Get the job promotion you deserve * Have greater all round confidence
Entrare nel mercato cinese. Una guida pratica per PMI e imprenditori
by Danai Krokou Eleonora BaronCon il suo duplice richiamo di fabbrica del mondo e maggior mercato di consumo mondiale, la Cina si avvia a diventare il campo di gioco preferito per le piccole e medie imprese con ambizioni globali. Nei prossimi anni, gli imprenditori più promettenti e le aziende più ambiziose cresceranno in Cina, con la Cina. Questo è il secondo volume di una collana che si propone di dare assistenza agli imprenditori occidentali, alle piccole e medie imprese e agli investitori per comprendere e penetrare il mercato cinese in modo ideale. La collana è strutturata per guidare passo dopo passo PMI e singoli imprenditori intenzionati ad accedere e a mantenersi competitivi in questo mercato incredibilmente impegnativo e proficuo. Il presente libro è una guida concisa e pragmatica, utile per chiunque stia valutando se investire importi maggiori o avviare un'impresa in Cina. Contiene consigli pratici, suggerimenti, modelli chiave, dati aggiornati e opzioni strategiche per diverse tipologie aziendali, così come strategie alternative di ingresso attraverso giurisdizioni terze quali Hong Kong o Singapore. Espone in dettaglio tutti i processi decisionali applicabili per aiutare a scegliere le strutture più adatte alle necessità della propria azienda, agli obiettivi e al capitale disponibile nelle fasi iniziali. Inoltre, sono presi in esame le regole rilevanti, le normative, la documentazione e i problemi gestionali relativi all'istituzione dei tipi diversi di struttura - come le società a totale capitale straniero, o WFOE (Wholly Foreign Owned Enterprises), gli uffici di rappresentanza (RO), le joint ventures (JV) - così come altre forme di investimento. Gli argomenti affrontati in questo volume includono inoltre i trabocchetti più comuni in materia di tasse, leggi, diritti di proprietà intellettuale e altre questioni vitali, nei quali possono incappare gli investitori stranieri che progettano l'ingresso in questo fiorente mercato.
Entre el barrio y el mundo
by Nicolas AlbertoniCuando los socios regionales alternan entre la defensa del Mercosur y elproteccionismo de sus economías o incluso la desconfianza, examinar lasopciones que tiene el país en este marco ya no es solo recomendable,sino necesario. En medio de un debate que vuelve a plantearse en la escena públicaacerca de si el Mercosur es el camino más indicado para la inserción internacional de Uruguay, Entre el barrio y el mundo, del joveninvestigador Nicolás Albertoni Gómez, explora caminos diferentes.Con prólogos de los ex presidentes Julio María Sanguinetti, de Uruguay,y Eduardo Frei-Ruiz Tagle, de Chile, este libro sebasa en una investigación de casi dos años que Albertoni realizó tantoen el país trasandino como en Uruguay, recogiendo la opinión de más de50 expertos en el tema.¿Es el Mercosur un trampolín o un palo en la rueda para Uruguay? ¿Sepuede seguir un modelo de apertura económica con un arancel externo común dictado por lasnecesidades coyunturales de Argentina y Brasil? ¿No llegó la hora de buscar otras opciones?Una de ellas es el modelo chileno. Albertoni lo explora en profundidad ylogra desentrañar así mitose interrogantes de los procesos económicos de ambos países, y los cuentacon rigor y claridad. Este libro es un aporte clave a lahora de decidir qué camino queremos para nuestra insercióninternacional.
EntreLeadership: 20 Years of Practical Business Wisdom from the Trenches
by Dave RamseyFrom the New York Times bestselling author of The Total Money Makeover and radio and podcast host Dave Ramsey comes an informative guide based on how he grew a successful, multimillion dollar company from a card table in his living room.Your company is only as strong as your leaders. These are the men and women doing battle daily beneath the banner that is your brand. Are they courageous or indecisive? Are they serving a motivated team or managing employees? Are they valued? Your team will never grow beyond you, so here&’s another question to consider—are you growing? Whether you&’re sitting at the CEO&’s desk, the middle manager&’s cubicle, or a card table in your living-room-based start-up, EntreLeadership provides the practical, step-by-step guidance to grow your business where you want it to go. Dave Ramsey opens up his championship playbook for business to show you how to: -Inspire your team to take ownership and love what they do -Unify your team and get rid of all gossip -Handle money to set your business up for success -Reach every goal you set -And much, much more! EntreLeadership is a one-stop guide filled with accessible advice for businesses and leaders to ensure success even through the toughest of times.
Entrena tu éxito: 30 habilidades en 30 días para acelerar tus objetivos
by Judit CatalàEntrena 30 habilidades de las personas de éxito durante 30 días y conviértete en una de ellas. ¿Por qué hay personas que logran todo lo que se proponen, mientras que otras lo intentan y no lo consiguen? ¿Por qué algunas empresas obtienen resultados inmediatos, mientras que otras tardan años en alcanzarlos? ¿Qué diferencia a una persona «normal» de una de «éxito»? ¿Es una cuestión de suerte?, ¿de esfuerzo?, ¿de talento? Judit Català, consultora de negocios y emprendedora, empezó su carrera planteándose estas y otras muchas preguntas. Tras observar y entrevistar durante años a las personas de éxito, y habiéndose convertido en una de ellas, en este libro ofrece las claves para triunfar en la vida y en los negocios. Descubre y pon en práctica las habilidades que diferencian a aquellos que consiguen siempre sus propósitos mediante un cambio de mentalidad y de manera de relacionarte contigo mismo, con los demás y con el dinero, e impulsa tu vida al siguiente nivel. Prepárate para un método revolucionario: un entrenamiento en 30 días en el que aprenderás las 30 habilidades, una por cada día del mes y en tan solo 20 minutos, que acelerarán tu camino hacia el éxito. Reseñas:«Hay que ser inteligente para crear un camino diferente al que transita la mayoría. Hay que ser valiente para explorar senderos nuevos aunque al principio sea a contracorriente. Judit reúne todo esto y así le va, es una mujer luminosa que lleva la palabra éxito escrita en la mirada. Aprender de ella por el precio de un libro es un regalo de la vida ¡Gracias!»Charo Vargas, autora de Jefa de tu vida y CEO en Charuca «Judit es sinónimo de buen hacer, de conocimiento para explicarlo y de corazón para ponerse en la piel y necesidades de su alumnado. Es un ejemplo de determinación, coherencia y pasión en todo lo que escribe y dice.»Mónica Galán, autora del bestseller Método BRAVO «El mundo está cambiando y van a sobrevivir los mejor formados y los más competitivos. Hay mucha información en internet y en el mercado; lo importante es saber distinguir la buena formación de la mala y Judit ofrece contenidos pedagógicos desde el punto de vista empresarial de mucha calidad.»Mónica Mendoza, autora best seller y ponente internacional en la lista Top 100 Excellent Speakers de la prestigiosa plataforma Thinking Heads «Judit pone negro sobre blanco aquello que tú necesitas leer aquí y ahora. De manera sencilla, directa y práctica este libro te ayudará a alcanzar el éxito.»Rubén Turienzo, autor bestseller y CEO de WIT Trainers
Entrenchment: Wealth, Power, and the Constitution of Democratic Societies
by Paul StarrAn investigation into the foundations of democratic societies and the ongoing struggle over the power of concentrated wealthMuch of our politics today, Paul Starr writes, is a struggle over entrenchment—efforts to bring about change in ways that opponents will find difficult to undo. That is why the stakes of contemporary politics are so high. In this wide-ranging book, Starr examines how changes at the foundations of society become hard to reverse—yet sometimes are overturned. Overcoming aristocratic power was the formative problem for eighteenth-century revolutions. Overcoming slavery was the central problem for early American democracy. Controlling the power of concentrated wealth has been an ongoing struggle in the world&’s capitalist democracies. The battles continue today in the troubled democracies of our time, with the rise of both oligarchy and populist nationalism and the danger that illiberal forces will entrench themselves in power. Entrenchment raises fundamental questions about the origins of our institutions and urgent questions about the future.
Entrepeneurship Made Easy: A Guide to Starting Your Own Small Business
by Bev MoodieHow to build confidence, focus your ideas, set up your business, define and deal with your customers, and manage your business on a day-to-day basis.
Entrepreneur
by Lucy TobinSmall Business Book Award Winner 2013, Small Business Book AwardsThe secrets of the UK's biggest online entrepreneurs revealed Thinking of starting a business? Already have a business online and looking to take it to the next level? The wonderful world wide web has made creating a start-up that much easier. Thousands of people are out there reaping the rewards the web can bring. If you want to join them, you've come to the right place. Profiling today's foremost web entrepreneurs, Lucy Tobin - who meets successful business founders every week writing an enterprise column for The Evening Standard - takes us through their start-up stories and maps out exactly what's made them so successful. You'll hear first hand from the bright sparks behind some of the UK's top online businesses. With interviews, practical advice and insights, you'll learn how they did it, what they recommend, and how you can do it too.
Entrepreneur Revolution
by Daniel PriestleyNOW IS THE AGE OF THE ENTREPRENEUR - DON'T GET LEFT BEHINDThe world is embarking on a new age. The age of the entrepreneur, the agile small business owner, the flexible innovator. The days of the industrial age are over. It's time to break free from the industrial revolution mind-set, quit working so hard, follow your dream and make a fortune along the way. The slow dinosaurs of the industrial age are being outpaced by fast-moving start-ups, ambitious small businesses and technological innovators. Entrepreneur Revolution is a master class in gaining an entrepreneurial mind-set, showing you how to change the way you think, the way you network, and the way you make a living. Successful entrepreneur Daniel Priestley will show you how to embrace the Entrepreneur Revolution and thrive in the new age.* From a successful entrepreneur who is reaping the rewards of the entrepreneurial age* How to shift your mind-set and think like an entrepreneur* Ways to adapt your lifestyle to be more successful
Entrepreneur Revolution: How to Develop your Entrepreneurial Mindset and Start a Business that Works
by Daniel PriestleyA no-nonsense, implementable handbook for taking part in the Entrepreneur Revolution We are living in revolutionary times; times with an impact as significant and far-reaching as the previous Industrial Revolution was to the Agricultural Age. Technological shifts have allowed micro-businesses to compete with large corporations. Small business can now have a global footprint, can be structured in low tax environments, move products anywhere in the world, and access unprecedented levels of support. Entrepreneur Revolution means taking the initiative to do something that you love, something that you’re good at, and something that will make you money. This masterclass in gaining an entrepreneurial mindset will show how to change the way you think, the way you network, and the way you make a living. Includes new statistics, activities, case studies, and research Takes a look at how the brain can affect the entrepreneurial mindset Offers new ideas for entrepreneurs starting a new business Helps you shake off old ideas and make a great, independent leap forward This inspiring and practical book shows you how to break free from The Industrial Revolution mindset, quit working so hard, follow your dream—and make a fortune along the way.
Entrepreneur Revolution: How to Develop your Entrepreneurial Mindset and Start a Business that Works
by Daniel PriestleyCreate a great business and a better life In the newly revised third edition of Entrepreneur Revolution: How to develop your entrepreneurial mindset and start a business that works, serial entrepreneur Daniel Priestley delivers an inspiring and practical book that shows you how to break free from the industrial revolution mindset, quit working so hard, follow your dream, and make a fortune along the way. In the book, you’ll find a masterclass in changing how you think, the way you network, and how you make a living. The author provides clear guidance on: Why this is the greatest time in history to be an entrepreneur How to spot the right business for you How to transform a negative event—like a lay-off, recession, or downsizing—into an entrepreneurial opportunity Strategies for imaginative and creative millennials ready to take charge of their careers Perfect for aspiring and experienced professionals at any stage of their careers, Entrepreneur Revolution will also earn a place on the bookshelves of founders, content creators, business students, young professionals, and veteran managers interested in beginning a new phase of their economic life.
Entrepreneur Success Recipe: Key Ingredients that Separate the Millionaires from the Strugglers
by Colin SprakeWant to be a massively successful entrepreneur? Just take the Entrepreneur Test and discover the key ingredients you are missing. Then add them into your daily habits and massive success will be yours. Colin has identified the specific key ingredients of what it takes to be massively successful and defy the odds, no matter what the external economic factors may be. Whether you’re a start-up or have an established business, the secret ingredients are the same because they apply to you, the entrepreneur. In the Entrepreneur Success Recipe Colin shares with you all of the secrets that he uncovered while working with and studying the habits of thousands of entrepreneurs. This is an “in the trenches” entrepreneurship book written by one of the most sought after emerging business experts in the world. In fact, there’s a reason they refer to Colin as the Business Acceleration Renegade... because he takes a “no holds barred” approach to telling you what you need to do and with the secret ingredients addressed, your business can experience extreme acceleration. Find out what’s keeping you from achieving the ultimate level of success and exceeding your goals consistently year after year...take the Entrepreneurship Test and identify specifically what’s holding you back!
Entrepreneur and Gentleman: A Case History of a Japanese Company
by Akira SuenoThe inner workings of a Japanese company are revealed for the first time in Entrepreneur and Gentlemen, a best seller in the original Japanese version. <P>Akira Sueno, the founder and president of Showa Boeki (one of Japan's leading packaging enterprises), typifies the Japanese entrepreneur in his unique system of management. Yet he also has the distinction of being a pioneer in the international trade arena. This broad range of experience has given him an exceptionally clear perspective on the Japanese management system and how it works, as well as an exceptionally detailed view of the behind-the-scenes realities of company life. <P><P> Because Showa Boeki's history almost exactly parallels the economic growth of Japan—from the postwar chaos to the international activity of today—the story of its development makes for fascinating reading. Entrepreneur and Gentleman not only reveals to Westerners the Japanese company experience, but also offers the West an opportunity to look at itself through Japanese eyes.
Entrepreneur's Guide To Patents, Copyrights, Trademarks, Trade Secrets
by Gilbert GuideToday, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is the first book to address the full range of legal protections available-patents, copyrights, trademarks, trade secrets, and licensing-with innovative information you won't find elsewhere, including: Legal landmines every successful entrepreneur must avoid Business practices that can be protected-but are often overlooked Protecting your intellectual property on the Internet What are your ideas and the rights to them really worth? Why trade secrets are a powerful and under-utilized protection Lessons learned from Amazon.com, Microsoft, and other elite entrepreneurs How even smart, savvy AOL lost exclusive trademarks, including "YOU'VE GOT MAIL!" The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets and Licensing is the definitive guide for the entrepreneur and innovator who is ready to protect what he or she has created-a
Entrepreneur's Toolkit
by Harvard Business School PressThe New Manager's Guide and Mentor. The Harvard Business Essentials series provides comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience and will prove especially valuable for the new manager. To assure quality and accuracy, a specialized content adviser from a world-class business school closely reviews each volume. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.