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Advanced Accounting
by Paul Fischer William Taylor Rita ChengADVANCED ACCOUNTING offers the most authoritative, conceptually strong, and comprehensive coverage of advanced accounting topics of any text on the market. Completely updated to reflect the latest FASB pronouncements, it is an excellent preparation resource for the CPA exam. ADVANCED ACCOUNTING also provides the tools students need to pursue professional careers in a global economy. This is the only text on the market to utilize the horizontal approach to consolidations worksheets, the format most commonly used in the business world.
Advanced Analytics and AI: Impact, Implementation, and the Future of Work (Wiley Finance)
by Tony BoobierBe prepared for the arrival of automated decision making Once thought of as science fiction, major corporations are already beginning to use cognitive systems to assist in providing wealth advice and also in medication treatment. The use of Cognitive Analytics/Artificial Intelligence (AI) Systems is set to accelerate, with the expectation that it’ll be considered ‘mainstream’ in the next 5 – 10 years. It’ll change the way we as individuals interact with data and systems—and the way we run our businesses. Cognitive Analysis and AI prepares business users for the era of cognitive analytics / artificial intelligence. Building on established texts and commentary, it specifically prepares you in terms of expectation, impact on personal roles, and responsibilities. It focuses on the specific impact on key industries (retail, financial services, utilities and media) and also on key professions (such as accounting, operational management, supply chain and risk management). Shows you how users interact with the system in natural language Explains how cognitive analysis/AI can source ‘big data’ Provides a roadmap for implementation Gets you up to speed now before you get left behind If you’re a decision maker or budget holder within the corporate context, this invaluable book helps you gain an advantage from the deployment of cognitive analytics tools.
Advanced Analytics in Mining Engineering: Leverage Advanced Analytics in Mining Industry to Make Better Business Decisions
by Ali SoofastaeiIn this book, Dr. Soofastaei and his colleagues reveal how all mining managers can effectively deploy advanced analytics in their day-to-day operations- one business decision at a time.Most mining companies have a massive amount of data at their disposal. However, they cannot use the stored data in any meaningful way. The powerful new business tool-advanced analytics enables many mining companies to aggressively leverage their data in key business decisions and processes with impressive results.From statistical analysis to machine learning and artificial intelligence, the authors show how many analytical tools can improve decisions about everything in the mine value chain, from exploration to marketing.Combining the science of advanced analytics with the mining industrial business solutions, introduce the “Advanced Analytics in Mining Engineering Book” as a practical road map and tools for unleashing the potential buried in your company’s data.The book is aimed at providing mining executives, managers, and research and development teams with an understanding of the business value and applicability of different analytic approaches and helping data analytics leads by giving them a business framework in which to assess the value, cost, and risk of potential analytical solutions. In addition, the book will provide the next generation of miners – undergraduate and graduate IT and mining engineering students – with an understanding of data analytics applied to the mining industry. By providing a book with chapters structured in line with the mining value chain, we will provide a clear, enterprise-level view of where and how advanced data analytics can best be applied. This book highlights the potential to interconnect activities in the mining enterprise better. Furthermore, the book explores the opportunities for optimization and increased productivity offered by better interoperability along the mining value chain – in line with the emerging vision of creating a digital mine with much-enhanced capabilities for modeling, simulation, and the use of digital twins – in line with leading “digital” industries.
Advanced Analytics in Power BI with R and Python: Ingesting, Transforming, Visualizing
by Ryan WadeThis easy-to-follow guide provides R and Python recipes to help you learn and apply the top languages in the field of data analytics to your work in Microsoft Power BI. Data analytics expert and author Ryan Wade shows you how to use R and Python to perform tasks that are extremely hard, if not impossible, to do using native Power BI tools. For example, you will learn to score Power BI data using custom data science models and powerful models from Microsoft Cognitive Services. The R and Python languages are powerful complements to Power BI. They enable advanced data transformation techniques that are difficult to perform in Power BI in its default configuration but become easier by leveraging the capabilities of R and Python. If you are a business analyst, data analyst, or a data scientist who wants to push Power BI and transform it from being just a business intelligence tool into an advanced data analytics tool, then this is the book to help you do that. What You Will Learn Create advanced data visualizations via R using the ggplot2 package Ingest data using R and Python to overcome some limitations of Power Query Apply machine learning models to your data using R and Python without the need of Power BI premium compacity Incorporate advanced AI in Power BI without the need of Power BI premium compacity via Microsoft Cognitive Services, IBM Watson Natural Language Understanding, and pre-trained models in SQL Server Machine Learning Services Perform advanced string manipulations not otherwise possible in Power BI using R and Python Who This Book Is For Power users, data analysts, and data scientists who want to go beyond Power BI’s built-in functionality to create advanced visualizations, transform data in ways not otherwise supported, and automate data ingestion from sources such as SQL Server and Excel in a more concise way
Advanced Application of Nanotechnology to Industrial Wastewater
by Maulin P. ShahThis book discusses new and innovative trends and techniques in the application of nanotechnology to industrial wastewater treatment both at a laboratory scale and an industry scale, including treatment, remediation, sensing and pollution prevention. The book also explores unique physicochemical and surface properties of nanoparticles; it highlights advantages they provide for engineering applications. Each chapter covers a different nanotechnology-based approach and examines basic principles, practical applications, recent breakthroughs and associated limitations. Nanotechnology applications to wastewater research have significant impact in maintaining the long-term quality, availability and viability of water. Regardless of the origin—for example, municipal or industrial wastewater—the remediation nanotechnology allows water to be recycled and desalinized in addition to simultaneously detecting biological and chemical contamination. The book describes a broad area of nanotechnology and water research where membrane processes (nanofiltration, ultrafiltration, reverse osmosis and nanoreactive membranes) are considered key components of advanced water purification and desalination technologies that remove, reduce or neutralize water contaminants. Various nanoparticles and nanomaterials that could be used in water remediation (zeolites, carbon nanotubes, self-assembled monolayers on mesoporous supports, biopolymers, single-enzyme nanoparticles, zero-valent iron nanoparticles, bimetallic iron nanoparticles and nanoscale semiconductor photocatalysts) are also discussed. This book is beneficial for students and academicians to understand the recent research advancements in the field.
Advanced Blockchain Development: Build highly secure, decentralized applications and conduct secure transactions
by Narayan Prusty Imran BashirExplore distributed ledger technology, decentralization, and smart contracts and develop real-time decentralized applications with Ethereum and SolidityKey FeaturesGet to grips with the underlying technical principles and implementations of blockchainBuild powerful applications using Ethereum to secure transactions and create smart contractsGain advanced insights into cryptography and cryptocurrenciesBook DescriptionBlockchain technology is a distributed ledger with applications in industries such as finance, government, and media. This Learning Path is your guide to building blockchain networks using Ethereum, JavaScript, and Solidity. You will get started by understanding the technical foundations of blockchain technology, including distributed systems, cryptography and how this digital ledger keeps data secure. Further into the chapters, you’ll gain insights into developing applications using Ethereum and Hyperledger. As you build on your knowledge of Ether security, mining , smart contracts, and Solidity, you’ll learn how to create robust and secure applications that run exactly as programmed without being affected by fraud, censorship, or third-party interference. Toward the concluding chapters, you’ll explore how blockchain solutions can be implemented in applications such as IoT apps, in addition to its use in currencies. The Learning Path will also highlight how you can increase blockchain scalability and even discusses the future scope of this fascinating and powerful technology. By the end of this Learning Path, you'll be equipped with the skills you need to tackle pain points encountered in the blockchain life cycle and confidently design and deploy decentralized applications.This Learning Path includes content from the following Packt products:Mastering Blockchain - Second Edition by Imran BashirBuilding Blockchain Projects by Narayan PrustyWhat you will learnUnderstand why decentralized applications are importantDiscover the mechanisms behind bitcoin and alternative cryptocurrenciesMaster how cryptography is used to secure data with the help of examplesMaintain, monitor, and manage your blockchain solutionsCreate Ethereum walletsExplore research topics and the future scope of blockchain technologyWho this book is forThis Learning Path is designed for blockchain developers who want to build decentralized applications and smart contracts from scratch using Hyperledger. Basic familiarity with any programming language will be useful to get started with this Learning Path.
Advanced Brand Management
by Paul TemporalPaul Temporal has written a remarkably insightful book on how to build strong brands. he addresses every issue in brand management with sound theories and marvelous examples. This is one of the best books on brand management to help any company build powerful brands. - Philip Kotler Those building and managing brand assets will find the issues facing them addressed in Advanced Brand Management with clarity, insight, and an easy-to-read style. Chock full of case studies, I especially found useful and stimulating, the author's willingness to offer critical judgments of brand decisions. - David Aaker Paul Temporal's new book is interesting, entertaining, well-written, and loaded with everything you need to know to manage a brand. What more could you want? Read it! - Al Ries Brands in Asia are a paradox. Everyone believes in them, but the ability to create them often lags far behind. To those who imagine that branding is just a passing fashion, this book is a powerful corrective. Paul Temporal describes in magisterial detail the philosophy, but above all, the practice of branding. As such, it is a vital tool for all those who believe that Asia's future lies in strategic solutions. - Miles Young
Advanced Business Analytics
by Fausto Pedro García Márquez Benjamin LevThe book describes advanced business analytics and shows how to apply them to many different professional areas of engineering and management. Each chapter of the book is contributed by a different author and covers a different area of business analytics. The book connects the analytic principles with business practice and provides an interface between the main disciplines of engineering/technology and the organizational, administrative and planning abilities of management. It also refers to other disciplines such as economy, finance, marketing, behavioral economics and risk analysis. This book is of special interest to engineers, economists and researchers who are developing new advances in engineering management but also to practitioners working on this subject.
Advanced Business Analytics: Essentials for Developing a Competitive Advantage (Springerbriefs In Business Ser.)
by Saumitra N. Bhaduri David FogartyThe present book provides an enterprise-wide guide for anyone interested in pursuing analytic methods in order to compete effectively. It supplements more general texts on statistics and data mining by providing an introduction from leading practitioners in business analytics and real case studies of firms using advanced analytics to gain a competitive advantage in the marketplace. In the era of "big data" and competing analytics, this book provides practitioners applying business analytics with an overview of the quantitative strategies and techniques used to embed analysis results and advanced algorithms into business processes and create automated insight-driven decisions within the firm. Numerous studies have shown that firms that invest in analytics are more likely to win in the marketplace. Moreover, the Internet of Everything (IoT) for manufacturing and social-local-mobile (SOLOMO) for services have made the use of advanced business analytics even more important for firms. These case studies were all developed by real business analysts, who were assigned the task of solving a business problem using advanced analytics in a way that competitors were not. Readers learn how to develop business algorithms on a practical level, how to embed these within the company and how to take these all the way to implementation and validation.
Advanced Business Law and the Legal Environment
by Jethro K. Lieberman Don Mayer Daniel M. Warner George J. SiedelMayer, Warner, Siedel and Lieberman's Advanced Business Law and the Legal Environment is an up-to-date textbook with coverage of legal and regulatory issues that are more technical than the topics in the authors' Foundations of Business Law and the Legal Environment. Appropriate for students who have already taken an introductory Legal Environment or Business Law course, the text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with which they are already familiar with their clear, concise and readable style. Advanced Business Law and the Legal Environment provides students with context and essential legal concepts relating to the Uniform Commercial Code and various aspects of property law. The text provides the vocabulary and legal savvy necessary for business people to talk in an educated way to their customers, employees, suppliers, and other stakeholders -- and to their own lawyers. With Advanced Business Law and the Legal Environment, the authors have created a text that not only has both case summaries and excerpted cases, but one that you can easily customize by deleting chapters, reordering the content, adding your own material, and even editing at the line level with Flat World's easy-to-use MIYO (Make It Your Own) Platform.
Advanced Capital Budgeting: Refinements in the Economic Analysis of Investment Projects
by Seymour Smidt Harold Bierman, Jr.Written by authors of established texts in this area, this book is a companion volume to the classic The Capital Budgeting Decision. Exploring this key topic in corporate finance the authors examine the complexities of capital budgeting as well as the opportunities to improve the decision process where risk and time are important elements. Containing ‘Global Aspects’ sections that cover cross-border decision-making, this book also emphasizes the application of capital budgeting techniques to a variety of issues, including the hugely significant ‘buy versus lease’ decision that cost corporations billions each year. It gives in-depth coverage to: real options - the value of a project must take into consideration the flexibility that it provides management, acknowledging the option of making decisions in the future when more information is available decomposing cash flows - a project consists of many series of cash flows and each series deserves its own specific risk-adjusted discount rate. Decomposing the cash flows of an investment highlights the fact that while managers are generally aware that divisions and projects have different risks, too often they neglect the fact that the cash flow components may also have different risks, with severe consequences on the quality of the decision-making. Designed to assist those making business decisions at all levels, this volume is essential reading for all those working in or studying capital budgeting.
Advanced Charting Techniques for High Probability Trading
by Joseph R. Hooper Aaron R. Zalewski Edwin L. WatanabeAn all-star team of trading experts describe an array of proven charting techniques to bolster any portfolio*Purchase includes a 30-day free trial of Advanced Charting Platinum Selections software and generate returns of up to 3 percent per day.*There are over 175 recognized technical indicators that have been developed by traders, mathematicians and chartists to help traders make more accurate predictions about the price movements of individual securities, asset classes and the market as a whole. These technical indicators are never used alone but applied in various combinations. Developed and tested over many years by the authors, the highly reliable strategies described in this book combine a variety of charting techniques, which, when used in conjunction, have been shown to yield extremely accurate predictions about a stock's movements through the four cyclical phases of Birth, Momentum, Exhaustion and Death.You get powerful strategies, using a range of technical indicators, guaranteed to significantly improve your ability to more accurately--and profitably--time buy, hold and sell decisionsThe material in this book is currently required reading for the authors' prestigious Compound Stock Earnings (CSE) charting courseIncludes a special link to the main CSE website where you'll find a treasure trove of additional content, updates, and instructional videos and podcastsProvides valuable insights and information about the Covered Call approach to trading, a style about which Joseph R. Hooper is an internationally recognized expert
Advanced Computational Techniques for Renewable Energy Systems (Lecture Notes in Networks and Systems #591)
by Mustapha HattiIn this book, one hundred selected articles, in which the technology and science elite share, contribute to technology development, collaborate and evolve the latest cutting-edge technologies, open ecosystem resources, new innovative computing solutions, hands-on labs and tutorials, networking and community building, to ensure better integration of artificial intelligence into renewable energy systems. Innovation in computing continues at a growing pace. The key to success in this area is not only hardware, but also the ability to leverage rapid advances in artificial intelligence (including machine learning and deep learning), data analytics, data streaming, and cloud computing, which go hand in hand with intensive research activity on the underlying computational methods. The chapters in this book are organized into thematic sections on: advanced computing techniques; artificial intelligence; smart and sustainable cities; renewable energy systems; materials in renewable energy; smart energy efficiency; smart cities applications: recent developments and new trends; online, supervision of renewable energy platforms; predictive control in renewable systems; smart embedded systems for photovoltaic applications.
Advanced Computing Strategies for Engineering: 25th EG-ICE International Workshop 2018, Lausanne, Switzerland, June 10-13, 2018, Proceedings, Part I (Lecture Notes in Computer Science #10863)
by Ian F. Smith Bernd DomerThis double volume set ( LNAI 10863-10864) constitutes the refereed proceedings of the 25th International Workshop, EG-ICE 2018, held in Lausanne, Switzerland, in June 2018. The 58 papers presented in this volume were carefully reviewed and selected from 108 submissions. The papers are organized in topical sections on Advanced Computing in Engineering, Computer Supported Construction Management, Life-Cycle Design Support, Monitoring and Control Algorithms in Engineering, and BIM and Engineering Ontologies.
Advanced Computing Strategies for Engineering: 25th EG-ICE International Workshop 2018, Lausanne, Switzerland, June 10-13, 2018, Proceedings, Part II (Lecture Notes in Computer Science #10864)
by Ian F. Smith Bernd DomerThis double volume set ( LNAI 10863-10864) constitutes the refereed proceedings of the 25th International Workshop, EG-ICE 2018, held in Lausanne, Switzerland, in June 2018. The 58 papers presented in this volume were carefully reviewed and selected from 108 submissions. The papers are organized in topical sections on Advanced Computing in Engineering, Computer Supported Construction Management, Life-Cycle Design Support, Monitoring and Control Algorithms in Engineering, and BIM and Engineering Ontologies.
Advanced Computing in Industrial Mathematics: 11th Annual Meeting of the Bulgarian Section of SIAM December 20-22, 2016, Sofia, Bulgaria. Revised Selected Papers (Studies in Computational Intelligence #728)
by Krassimir Georgiev Michail Todorov Ivan GeorgievThis book presents recent research on Advanced Computing in Industrial Mathematics, which is one of the most prominent interdisciplinary areas and combines mathematics, computer science, scientific computations, engineering, physics, chemistry, medicine, etc. Further, the book presents the tools of Industrial Mathematics, which are based on mathematical models, and the corresponding computer codes, which are used to perform virtual experiments to obtain new data or to better understand the existing experimental results. The book gathers the peer-reviewed papers presented during the 10th Annual Meeting of the Bulgarian Section of SIAM (BGSIAM) from December 21 to 22, 2015 in Sofia, Bulgaria.
Advanced Computing in Industrial Mathematics: Revised Selected Papers of the 10th Annual Meeting of the Bulgarian Section of SIAM December 21-22, 2015, Sofia, Bulgaria (Studies in Computational Intelligence #681)
by Krassimir Georgiev Michail Todorov Ivan GeorgievThis book presents recent research on Advanced Computing in Industrial Mathematics, which is one of the most prominent interdisciplinary areas and combines mathematics, computer science, scientific computations, engineering, physics, chemistry, medicine, etc. Further, the book presents the tools of Industrial Mathematics, which are based on mathematical models, and the corresponding computer codes, which are used to perform virtual experiments to obtain new data or to better understand the existing experimental results. The book gathers the peer-reviewed papers presented during the 10th Annual Meeting of the Bulgarian Section of SIAM (BGSIAM) from December 21 to 22, 2015 in Sofia, Bulgaria.
Advanced Concepts, Methodologies and Technologies for Transportation and Logistics (Advances in Intelligent Systems and Computing #572)
by Riccardo Rossi Jacek Żak Yuval HadasThis book is a collection of original papers produced by the members of the Euro Working Group on Transportation (EWGT) in the last several years (2015-2017). The respective chapters present the results of various research projects carried out by the members of the EWGT and extended versions of presentations given at the last several meetings of the EWGT. The book offers a representative sampling of the EWGT's research activities and covers the state-of-the-art in quantitative oriented transportation/logistics research. It highlights a range of advanced concepts, methodologies and technologies, divided into four major thematic streams: Multiple Criteria Analysis in Transportation and Logistics; Urban Transportation and City Logistics; Road Safety and Artificial Intelligence and Soft Computing in Transportation and Logistics. The book is intended for academics/researchers, analysts, business consultants, and graduate students who are interested in advanced techniques of mathematical modeling and computational procedures applied in transportation and logistics.
Advanced Consulting: Earning Trust at the Highest Level
by Bill PasmoreThis is the first book to address the specific needs and challenges faced by high-level consultants, who work on very complex projects and must win the confidence of the most senior leaders in organizations. Advanced consulting requires both expertise and personal qualifications that are distinct from those needed in everyday consulting. Advanced consultants work with high-level executive teams on complex issues such as strategy, organizational design, merger integration, digital disruption, culture change, and system-wide transformation. While neophyte consultants are often given a playbook to follow, advanced consultants need to invent methods that take full advantage of the opportunities that their work with clients presents. There is an art to advanced consulting as well as a science; who you are is as important as what you do. Bill Pasmore draws on his four decades of experience as a consultant and teacher of consultants to show readers how to see possibilities that are not evident, conduct analyses that support the value of more comprehensive work, build relationships that engender deeper trust, adapt to changing circumstances, and empower members of their team to take independent actions while maintaining overall control of an engagement. Illustrated with vivid real-world examples and including a self-assessment to measure your progress, this book equips you to advance to more senior positions in your firm or to build a successful independent practice.
Advanced Country Experiences with Capital Account Liberalization
by International Monetary FundThis paper considers how capital markets in developing and transition economies can best be liberalised by reviewing the lessons learned from the experiences of advanced industrialised countries in opening up their capital markets in the years following the Second World War.
Advanced Credit Risk Analysis and Management
by Ciby JosephCredit is essential in the modern world and creates wealth, provided it is used wisely. The Global Credit Crisis during 2008/2009 has shown that sound understanding of underlying credit risk is crucial. If credit freezes, almost every activity in the economy is affected. The best way to utilize credit and get results is to understand credit risk.Advanced Credit Risk Analysis and Management helps the reader to understand the various nuances of credit risk. It discusses various techniques to measure, analyze and manage credit risk for both lenders and borrowers. The book begins by defining what credit is and its advantages and disadvantages, the causes of credit risk, a brief historical overview of credit risk analysis and the strategic importance of credit risk in institutions that rely on claims or debtors. The book then details various techniques to study the entity level credit risks, including portfolio level credit risks.Authored by a credit expert with two decades of experience in corporate finance and corporate credit risk, the book discusses the macroeconomic, industry and financial analysis for the study of credit risk. It covers credit risk grading and explains concepts including PD, EAD and LGD. It also highlights the distinction with equity risks and touches on credit risk pricing and the importance of credit risk in Basel Accords I, II and III. The two most common credit risks, project finance credit risk and working capital credit risk, are covered in detail with illustrations. The role of diversification and credit derivatives in credit portfolio management is considered. It also reflects on how the credit crisis develops in an economy by referring to the bubble formation. The book links with the 2008/2009 credit crisis and carries out an interesting discussion on how the credit crisis may have been avoided by following the fundamentals or principles of credit risk analysis and management.The book is essential for both lenders and borrowers. Containing case studies adapted from real life examples and exercises, this important text is practical, topical and challenging. It is useful for a wide spectrum of academics and practitioners in credit risk and anyone interested in commercial and corporate credit and related products.
Advanced Cultural Districts: Innovative Approaches to Organizational Design
by Alberto FrancesconiAdvanced Cultural Districts explores the organisational design issues within the cultural heritage sector, with particular focus on the advanced forms of cultural districts for local socio-economic development. Covering eight Italian case studies, most of the literature concentrates on urban clusters, cities of art and cities of culture, intended for local socio-economic development. The book aims to extend the knowledge and understanding of cultural heritage under a managerial and, in particular, organizational perspective. Our arguments intend to support a more conscious and sustainable way of cultural districtualisation as a form to support the local socio-economic development.
Advanced Customer Analytics
by Mike GrigsbyAdvanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple channels. The book advocates a category management approach, taking into account the need to understand the consumer mindset through elasticity modelling and discount strategies, as well as targeted marketing and loyalty design. A practical, no-nonsense approach to complex scenarios is taken throughout, breaking down tasks into easily digestible steps. The use of a fictional retail analyst 'Scott' helps to provide accessible examples of practice. Advanced Customer Analytics does not skirt around the complexities of this subject but offers conceptual support to steer retail marketers towards making the right choices for analysing their data.
Advanced Data Science and Analytics with Python (Chapman & Hall/CRC Data Mining and Knowledge Discovery Series)
by Jesus Rogel-SalazarAdvanced Data Science and Analytics with Python enables data scientists to continue developing their skills and apply them in business as well as academic settings. The subjects discussed in this book are complementary and a follow-up to the topics discussed in Data Science and Analytics with Python. The aim is to cover important advanced areas in data science using tools developed in Python such as SciKit-learn, Pandas, Numpy, Beautiful Soup, NLTK, NetworkX and others. The model development is supported by the use of frameworks such as Keras, TensorFlow and Core ML, as well as Swift for the development of iOS and MacOS applications. Features: Targets readers with a background in programming, who are interested in the tools used in data analytics and data science Uses Python throughout Presents tools, alongside solved examples, with steps that the reader can easily reproduce and adapt to their needs Focuses on the practical use of the tools rather than on lengthy explanations Provides the reader with the opportunity to use the book whenever needed rather than following a sequential path The book can be read independently from the previous volume and each of the chapters in this volume is sufficiently independent from the others, providing flexibility for the reader. Each of the topics addressed in the book tackles the data science workflow from a practical perspective, concentrating on the process and results obtained. The implementation and deployment of trained models are central to the book. Time series analysis, natural language processing, topic modelling, social network analysis, neural networks and deep learning are comprehensively covered. The book discusses the need to develop data products and addresses the subject of bringing models to their intended audiences – in this case, literally to the users’ fingertips in the form of an iPhone app. About the Author Dr. Jesús Rogel-Salazar is a lead data scientist in the field, working for companies such as Tympa Health Technologies, Barclays, AKQA, IBM Data Science Studio and Dow Jones. He is a visiting researcher at the Department of Physics at Imperial College London, UK and a member of the School of Physics, Astronomy and Mathematics at the University of Hertfordshire, UK.
Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships
by Koen W. BockWhile the definition of database marketing hasn’t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems, internet marketing, and dynamic customer management. An impressive list of contributors including many of the thought-leaders in database marketing from across the world bring together chapters that combine the best academic research and business applications. The result is a definitive guide and reference for marketing and brand analysts, masters students, teachers and researchers in marketing analytics. The proliferation of marketing platforms and channels and the complexity of customer interactions create an urgent need for a multidisciplinary and analytical toolkit. Advanced Database Marketing is a resource to enable marketers to achieve insights and increased financial performance; to provide them with the capability to implement and evaluate approaches to marketing that will meet, in equal measure, the changing needs of customers and the businesses that serve them.