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Advanced Theory and Practice in Sport Marketing
by Eric C. Schwarz Jason D. HunterEffective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. This new edition goes beyond the introductory marketing course by exploring advanced marketing theories related to social responsibility, global issues, information systems, consumer behavior, product management, logistics, sales, promotions, and social/digital/mobile media. New to the edition are sections on branding, destination marketing, and performance evaluation that demonstrate how to measure impacts through sport marketing and how to use analytics to determine sport marketing success. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world and a companion website includes an impressive array of additional teaching and learning resources. Advanced Theory and Practice in Sport Marketing goes further than any other textbook to prepare students for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business.
Advanced Theory and Practice in Sport Marketing
by Eric C. Schwarz Jason D. Hunter Kyle J. Brannigan Kevin P. CattaniNow in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport marketing at an advanced level. The book goes beyond the introductory sport marketing course by exploring advanced marketing theories related to topics such as ethics and social responsibility, international marketing, marketing research and information systems, data analytics, consumer behavior, product and logistics management, branding and brand management, sales management, promotions, social media and networking, destination marketing, and evaluating performance. New to this edition are sections on pricing structures and strategies, experiential marketing, new digital marketing communications and technology, emotional intelligence in sport marketing, and social entrepreneurship. This is also one of the first books to consider the challenges of sports marketing in a post-COVID world. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world. This is an essential textbook for courses on sport marketing, and invaluable recommended reading for any general course on sport business, sport management, sport development, or marketing. Ancillary resources include a test bank, PowerPoint slides, and a master course syllabus.
Advanced Trends in ICT for Innovative Business Management
by Ibrahiem M. M. El Emary Katarzyna SzymczykThis book contains a collection of scientific chapters addressing the emerging trends in IT and telecommunications, as well as the issues that accompany them in business. It addresses issues in cyber applications, ICT solutions and innovative cyber know-how, and demonstrates how high-tech IT communications resources can be used to improve business production, sales and service strategies, supply chains and logistics. The book is based on articles from ICCMIT’20, extending their approach to specific chapters. The chapters cover issues such as financial management, technological upgrades, Industry 4.0 and the trend towards sustainable development. It utilizes examples of technologically advanced enterprises developing under Industry 4.0 assumptions at the stage of digital transformation, which integrate digital technologies and business processes. In addition, this book discusses issues related to cyber risk management and the implementation of a number of safeguards for digitized enterprises. Enterprises that orient themselves towards technological innovations find that they can reach customers faster, are more effectively managed and can achieve a competitive advantage over other businesses. This book will be a great aid to professionals in such companies, both in IT departments and in the management team.
Advanced Wedding Photojournalism: Professional Techniques for Digital Photographers
by Tracy DorrAiming to produce more vibrant, emotional, and compelling images, this guide instructs how to instinctively capture the most important moments at a wedding. By emphasizing a deeper understanding of the client and the importance of practicing technical skills, this in-depth reference explores the roles of preparation and patience in capturing memorable photographs. Since being in the right place at the right time is imperative, instruction is also provided on how to evaluate body language and subtle clues during the event. In addition, this manual, designed specifically for the professional wedding photographer, demonstrates how postproduction, album design, and photographer#150;client communication can maximize sales and customer satisfaction.
Advanced and Innovative Approaches of Environmental Biotechnology in Industrial Wastewater Treatment
by Maulin P. ShahThis book discusses new and innovative trends and techniques in the removal of toxic and refractory pollutants by means of various microbial biotechnology processes from wastewater, both on the laboratory and industrial scales. The book also highlights the main factors contributing to the removal of toxic pollutants as well as recycling, environmental impact, and wastewater policies after heavy metal removal. In addition, it assesses the potential application of several existing bioremediation techniques and introduces new cutting-edge emerging technologies. This book significantly contributes to the wastewater treatment plant industry so that the treatment systems can serve better and more resiliently for the purpose. This book is designed for engineers, scientists, and other professionals who are seeking introductory knowledge of the principles of environmental bioremediation technology and for students who are interested in the environmental microbiology and bioremediation fields.
Advancement of Data Processing Methods for Artificial and Computing Intelligence (River Publishers Series in Computing and Information Science and Technology)
by Praveen Kumar V. Ajantha Devi Seema RawatThis book emphasizes the applications of advances in data processing methods for Artificial Intelligence in today's fast-changing world, as well as to serve society through research, innovation, and development in this field. This book is applicable to a wide range of data that contribute to data science concerns and can be used to promote research in this high-potential new field. People's perceptions of the world and how they conduct their lives have changed dramatically as a result of technological advancements. The world has been gripped by technology, and the advances that are being made every day are undeniably transforming the planet. In the domains of Big Data, engineering, and data science, this cutting-edge technology is ready to support us.Artificial intelligence (AI) is a current research topic because it can be applied to a wide range of applications and disciplines to solve complicated problems and find optimal solutions. In research, medicine, technology, and the social sciences, the benefits of AI have already been proven. Data science, also known as pattern analytics and mining, is a technique for extracting useful and relevant information from databases, enabling better decision-making and strategy formulation in a range of fields. As a result of the exponential growth of data in recent years, the combined notions of big data and AI have given rise to many study areas, such as scale-up behaviour from classical algorithms. Furthermore, combining numerous AI technologies from other areas (such as vision, security, control, and biology) in order to build efficient and durable systems that interact in the real world is a new problem. Despite recent improvements in fundamental AI technologies, the integration of these skills into larger, trustworthy, transparent, and maintainable systems is still in its development. Both conceptually and practically, there are a number of unanswered issues.
Advancement of Machine Intelligence in Interactive Medical Image Analysis (Algorithms for Intelligent Systems)
by Mamta Mittal Om Prakash Verma Sudipta Roy Subhash Chandra PandeyThe book discusses major technical advances and research findings in the field of machine intelligence in medical image analysis. It examines the latest technologies and that have been implemented in clinical practice, such as computational intelligence in computer-aided diagnosis, biological image analysis, and computer-aided surgery and therapy. This book provides insights into the basic science involved in processing, analysing, and utilising all aspects of advanced computational intelligence in medical decision-making based on medical imaging.
Advancements in Business for Integrating Diversity, and Sustainability: International Analytics Conference 2023 | IAC 2023 February 2& 3, 2023 | Virtual Conference
by Sai Kiran Oruganti Dimitrios A. Karras Srinesh ThakurThis book is the collection of selected articles that appeared at the First International Analytics Conference 2023 held in Hyderabad in virtual mode on February 2nd the 3rd 2023. In the fast-paced, ever-changing world of business, the pursuit of diversity and sustainability has emerged as a dynamic catalyst for progress. This illuminating volume takes you on a journey through the evolving realm of business, where innovative approaches are redefining corporate strategies and values.
Advancements in Electric Vehicle Infrastructure: A Comprehensive Guide to Optimizing EV Infrastructure
by Kirti Pal Tripti KunjIn Advancements in Electric Vehicle Infrastructure: From Development to Optimization, readers embark on an enlightening journey through the ever-evolving landscape of electric mobility. This comprehensive guide delves into the historical evolution of electric vehicle technology, providing invaluable insights into the unique challenges and opportunities in transitioning to electric mobility. From optimal location and management of EV charging stations to a comparative analysis of charger types and their impact on distribution networks, this book offers a detailed exploration of EV infrastructure optimization. With a keen focus on prospects, readers gain a deep understanding of policy considerations, consumer trends, global market dynamics, and emerging technologies shaping the future of electric mobility. Whether you're a researcher, policymaker, industry professional, or student, "Advancements in Electric Vehicle Infrastructure" is your indispensable companion for navigating the complexities of electric transportation and driving positive change towards a sustainable future.
Advancements in Sustainable Development: Proceedings of the 10th International Conference on CSR, Sustainability, Ethics and Governance, Sibiu, Romania, June 2024 (CSR, Sustainability, Ethics & Governance)
by Samuel O. Idowu Belén Díaz Díaz Camelia Oprean-Stan Cristina Roxana TănăsescuThis book gathers selected contributions from the 10th Annual Conference of the Global Corporate Governance Institute, held in Sibiu, Romania on June 12 - 14, 2024. Its chapters present the work of internationally respected scholars and experts, focusing on corporate social responsibility, sustainability, ethics, corporate governance, finance, and responsible investing. In this context, it highlights the latest research findings on responsible action and their practical implications for business, society, science, and politics. The book pursues an integrated and multidisciplinary approach and equips readers with the knowledge they require for implementing holistic and effective sustainability strategies in organizations and educational institutions. Accordingly, it offers a valuable resource for academics, policymakers, business leaders, and sustainability practitioners who want to drive meaningful change for a sustainable future.
Advancements of Grey Systems Theory in Economics and Social Sciences (Series on Grey System)
by Camelia Delcea Liviu-Adrian CotfasThis book focuses on the main advancements made in the economics and social sciences field through the use of grey systems theory. As a result, it addresses both the state of the art and the applications of grey systems theory in economics and social sciences. The book is structured in eight main chapters, covering the following topics: the state of the art in the grey systems theory research in economics and social sciences, which includes a bibliometric analysis, a selection of the most well-cited papers in the field, and a selection of applications in which the grey systems theory is used in the areas of suppliers selection, risk assessment, public opinion assessment, linear programming, complex projects management, social media analysis, and natural language processing Each chapter gives an overview of a particular economic or social sciences topic, providing an explanation on the main terms and methods used for solving the problem, including the notations, terminology, and the needed steps to solve it. A practical application is presented in most of the chapters, while in the others, a series of case studies are presented from the literature and discussed in depth in terms of methods used and advantages brought by each of these methods. The last chapter discusses the hybridization cases in which the grey systems theory has been or can be successfully used along with other artificial intelligence methods and techniques for a more advanced analysis in the economics and social sciences field. The reasoning and the explanations used in the book are easy to understand for the interested persons who are not familiar to the field and want to learn more related on how the grey systems theory can be applied to economics and social sciences. As for the experts in this field, this book can be a good referral point for developing new areas of research by combining the advantages of the grey systems theory with other theories within the field.
Advances In Financial Risk Management
by Peter Mackay Jonathan A. Batten Niklas WagnerThe latest research on measuring, managing and pricing financial risk. Three broad perspectives are considered: financial risk in non-financial corporations; in financial intermediaries such as banks; and finally within the context of a portfolio of securities of different credit quality and marketability.
Advances and Impacts of the Theory of Inventive Problem Solving: The TRIZ Methodology, Tools and Case Studies
by Mikael Collan Leonid Chechurin Sebastian KoziołekThis book offers a collection of cutting-edge research on the Theory of Inventive Problem Solving (TRIZ). Introduced by Genrich Altshuller in 1956, TRIZ has since been used by engineers, inventors and creators as an essential structured innovation method at businesses and organizations around the globe. The chapters of this book showcase work by selected authors from the 'TRIZ Future' conferences, which are organized by the European TRIZ Association (ETRIA). The chapters reflect an international mix of new ideas on TRIZ and knowledge-based innovation, highlight recent advances in the TRIZ community, and provide examples of successful collaboration between industry and academia. The book first introduces the reader to recent methodological innovations, then provides an overview of established and new TRIZ tools, followed by a collection of case studies and examples of TRIZ implementation in various scientific and social contexts.
Advances and New Trends in Environmental Informatics 2023: Sustainable Digital Society (Progress in IS)
by Volker Wohlgemuth Dieter Kranzlmüller Maximilian HöbThis book is an outcome of the 37th International Conference EnviroInfo 2023, held at the Leibniz Supercomputing Centre (Munich, Germany), organized by the technical committee for Environmental Informatics of the German Informatics Society. It explores the fusion of information and communication technologies with environmental sustainability. As a flagship edition of the EnviroInfo conference series, it showcases the latest advancements in applied informatics and environmental informatics. With a focus on "Towards a Sustainable Digital Society," the conference presents innovative research on topics such as green computing, sustainable software engineering, and digital transformation. The proceedings cover essential subjects for shaping a greener future, including energy-efficient workloads, environmental management systems, legal frameworks, Earth observation, and geographical information systems. It also examines emerging technologies like robotics, AI, and reinforcement learning, highlighting their applications in environmental informatics. From citizen science to disaster risk modeling and sustainable resource management, the book explores the interdisciplinary nature of environmental informatics. It also addresses societal aspects, including its role in developing countries. This resource is essential for researchers, professionals, and policymakers seeking to leverage ICT for addressing environmental challenges and building a sustainable digital society.
Advances and New Trends in Environmental Informatics: A Bogeyman or Saviour for the UN Sustainability Goals? (Progress in IS)
by Grit Behrens Volker Wohlgemuth Stefan Naumann Hans-Knud ArndtThis book is an outcome of the 35th International Conference EnviroInfo 2021, held at Humboldt University Berlin, organized by the technical committee for Environmental Informatics of the German Informatics Society. It presents a selection of papers that describe innovative scientific approaches and ongoing research in environmental informatics and the emerging field of environmental sustainability, promoted and facilitated by the use of information and communication technologies (ICT). The respective articles cover a broad range of scientific aspects including advances in core environmental informatics-related technologies such as earth observation, environmental modelling, big data and machine learning, robotics, smart agriculture and food solutions, renewable energy-based solutions, optimization of infrastructures, sustainable industrial processes and citizen science, as well as applications of ICT solutions intended to support societal transformation processes toward the more sustainable management of resource use, transportation and energy supplies. A special focus lies on the question how environmental informatics can contribute to achieving the United Nations Sustainable Development Goals. Given its scope, the book is essential reading for scientists, experts and students in these fields of research.
Advances and New Trends in Environmental Informatics: Digital Twins for Sustainability (Progress in IS)
by Volker Wohlgemuth Kostas Karatzas Ioannis N. Athanasiadis Andreas KamilarisThis book is an outcome of the 34th International Conference EnviroInfo 2020, hosted virtually in Nicosia, Cyprus by the Research Centre on Interactive Media, Smart Systems and Emerging Technologies (RISE). It presents a selection of papers that describe innovative scientific approaches and ongoing research in environmental informatics and the emerging field of environmental sustainability, promoted and facilitated by the use of information and communication technologies (ICT). The respective articles cover a broad range of scientific aspects including advances in core environmental informatics-related technologies such as earth observation, environmental modelling, big data and machine learning, robotics, smart agriculture and food solutions, renewable energy-based solutions, optimization of infrastructures, sustainable industrial processes, and citizen science, as well as applications of ICT solutions intended to support societal transformation processes toward the more sustainable management of resource use, transportation and energy supplies. Given its scope, the book is essential reading for scientists, experts and students in these fields of research.Chapter “Developing a Configuration System for a Simulation Game in the Domain of Urban CO2 Emissions Reduction” is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Advances and New Trends in Environmental Informatics: Environmental Informatics and the UN Sustainable Development Goals (Progress in IS)
by Grit Behrens Volker Wohlgemuth Stefan Naumann Hans-Knud Arndt Maximilian HöbThis book is an outcome of the 36th International Conference EnviroInfo 2022, held at the University of Hamburg, Germany, organized by the technical committee for Environmental Informatics of the German Informatics Society. It presents a selection of papers that describe innovative scientific approaches and ongoing research in environmental informatics and the emerging field of environmental sustainability, promoted and facilitated by the use of information and communication technologies (ICT). The respective articles cover a broad range of scientific aspects including advancements in core environmental informatics-related technologies such as earth observation, environmental modelling, geographical information systems, sustainable transportation, risk modelling and assessment, artificial intelligence applications, renewable energy-based solutions, optimization of infrastructures, sustainable industrial processes, citizen science, as well as applications of ICT solutions that are aiming at supporting societal transformation processes towards more sustainable management of resource use and energy supply. A special focus is on how environmental informatics research covers the societal challenges of digitalization and sustainability, green in IT, green by IT and their relationships, green data centres, green software engineering, green coding and green environmental management information systems. The book is essential reading for scientists, experts and students in these fields of research.
Advances and New Trends in Environmental Informatics: ICT for Sustainable Solutions (Progress in IS)
by Volker Wohlgemuth Jens Weismüller Rüdiger Schaldach Karl-Heinz SimonThis book is an outcome of the 33rd International Conference EnviroInfo 2019, held at the University of Kassel, Germany. It presents a selection of papers that describe innovative scientific approaches and ongoing research in environmental informatics and the emerging field of computational sustainability. The respective articles cover a broad range of scientific aspects including advances in core technologies such as earth observation, environmental modelling, big data and machine learning, as well as applications of ICT solutions intended to support societal transformation processes toward the more sustainable management of resource use, transportation and the energy supply. Given its scope, the book is essential reading for scientists, experts and students in these fields of research.
Advances in Advertising Research XIII: Frontiers of Advertising: Re-considering Its Shapes and Forms (European Advertising Academy)
by Martin K. J. Waiguny Daria GuninaThis book provides insights into modern advertising's evolving landscape, revealing how digital innovation and social media have transformed communication strategies and consumer engagement. It addresses the crucial need to understand advertising's multifaceted nature in an era where digital platforms continually redefine brand-consumer interactions. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 20th International Conference in Advertising (ICORIA), held in Prague (Czech Republic) in June 2022. This insightful collection is designed for academic researchers, instructors, students in advertising, communication, marketing, and media management, and professionals seeking to stay ahead in the ever-evolving world of advertising.
Advances in Advertising Research XIV: Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability (European Advertising Academy)
by Alexandra Vignolles Martin K. J. WaigunyThis volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising research. This volume is intended to academic, professional and student readership.
Advances in Advertising Research: Communicating, Designing and Consuming Authenticity and Narrative (European Advertising Academy)
by Martin K. J. Waiguny Alexandra VignollesThis volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership.
Advances in Advertising Research: Current Insights and Future Trends (European Advertising Academy #1)
by Tobias Langner Martin Eisend Shintaro OkazakiAdvances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.
Advances in Advertising Research: Designing and Communicating Experience (European Advertising Academy)
by Sara Rosengren Martin K. J. WaigunyThis book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances in Advertising Research are published by European Advertising Academy (EAA). This volume is a compilation of research presented at the 18th International Conference in Advertising (ICORIA), which was held in Krems (Austria) in June 2019. The conference gathered around 150 participants from all over the world.
Advances in Agri-Food Systems: Volume I
by Himanshu Pathak K. C. Bansal W. S. Lakra A. GopalakrishnanThis edited volume, titled "Advances in Agri-Food Systems" is the first volume that comprises of contributed chapters from 16 leading experts in the fields of agriculture and allied sectors. These chapters are primarily based on invited lectures delivered by experts during the XVI Agricultural Science Congress, held in Kochi, India, from October 10-13, 2023. The book covers all major topics related to advances in agri-food transformation towards sustainability in this era of climate change. These topics include field crops, horticultural crops, the livestock sector, nutritional aspects, the application of the latest field-based technologies, and agriculture-related policies and institutions. Some of the key topics covered are: Nitrogen and Water Stress in Maize Crop; Rainwater Harvesting Technologies; Applications of Big Data Analytics, Artificial Intelligence and Digital Agriculture; Nature-based Solutions; Impact of Climate Change on Livestock, Agroforestry, Fisheries; and Resource Efficient and Environment-Friendly Production, among others. This book aims to exchange and share the latest research findings, ideas, and experiences on all aspects of agri-food systems to formulate pathways for transforming our agri-food system to meet the United Nations Sustainable Development Goals (SDGs) by 2030. It provides valuable insights and knowledge to a diverse audience, including scientists, academicians, students, entrepreneurs, farmers, policymakers, and others.
Advances in Agri-Food Systems: Volume II
by Himanshu Pathak K. C. Bansal W. S. Lakra A. GopalakrishnanThis edited volume, titled "Advances in Agri-Food Systems", is the second volume in a set that comprises of contributed chapters from 22 leading experts in the fields of agriculture and allied sectors. These chapters are primarily based on invited lectures delivered by experts during the XVI Agricultural Science Congress, held in Kochi, India, from October 10-13, 2023. The book provides an overview of recent advancements in the role of agriculture and food systems towards sustainability in the era of climate change. Topics include field crops, horticultural crops, the livestock sector, nutritional aspects, the application of the latest field-based technologies, and agriculture-related policies and institutions. Some of the key subjects covered are: Fast Track Breeding Approaches in Fruit Crops; Genome Editing in Legumes; Genome Editing in Vegetable Crops; Genome Edited Livestock; Functional Foods and Nutraceuticals; Integrated Farming Systems; and the Changing Pattern of Demand for Agri-processed Commodities, among others. This book aims to exchange and share the latest research findings, ideas, and experiences on all aspects of agri-food systems to formulate pathways for transforming our agri-food system to meet the United Nations Sustainable Development Goals (SDGs) by 2030. It provides valuable insights and knowledge to a diverse audience, including scientists, academicians, students, entrepreneurs, farmers, policymakers, and others.