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Flexible Work Organizations
by Sushil Julia Connell John BurgessThis book focuses on the challenges of capacity building for flexible work organizations in Asia, and demonstrates how business enterprises practice reactive flexible capacity (in the form of adaptiveness and responsiveness) to cope with changing and uncertain business environments. The book provides examples of how this can be achieved by means of various organizational change initiatives, leadership strategies, re-engineering, innovation in products and processes, the use of information and communication technology, reshaping learning orientations, and more. As these topics are supported by research and case studies situated in different sectors and countries across Asia, the book will provide a useful resource for a broad readership including: management students and researchers, practicing business managers, consultants, and professional institutions.
Flexible Working Practices and Approaches: Psychological and Social Implications
by Christian KorunkaModern workplaces are following a strong trend of increasing flexible working practices and approaches, offering more flexibility in working times, working places, work organization, and work relations as the result of new information and communication technologies. This book brings together a group of internationally recognized experts in the field of flexible work to examine the psychological and social implications of these practices, describing the current state of research and empirically-based practices in this field. It focuses on organizational, job, and individual factors related to the quality of working life, and identifies potential risk groups where the benefits of flexible work are suppressed or not realized.Ideal for organizations implementing or considering implementing flexible work, for professionals and researchers in work and organizational psychology, and for HR professionals, this volume is an invaluable overview of rapidly changing work norms and their impact on working life.
Flexible Working in Food Retailing: A Comparison Between France, Germany, Great Britain and Japan (Routledge Studies in Retailing)
by Leigh Sparks Steffen Lehndorff Christophe BaretThis book makes use of a four country research programme, covering France, Germany, Great Britain and Japan. Investigations and interviews at store, company and individual levels paint a picture of working times in the sector and in each of the countries. The volume provides some explanations for national differences as well as the similarities; supply and demand issues, as well as societal and social backgrounds. Large format food retailing is a major force in each country, employing millions in many different situations and conditions. This book suggests opportunities for retailers and employees to better manage their situations.
Flexible Working in Organisations: A Research Overview (State of the Art in Business Research)
by Clare Kelliher Lilian M. de MenezesThere is growing interest in flexible working, not only as a means to manage labour more efficiently and for greater agility, but also as a response to increasing concerns over well-being, work-life balance, and participation in the labour force of those with significant non-work commitments (e.g. parents, carers, older workers). As a result, a comprehensive stream of literature on the benefits and challenges of flexible working has developed and led to a body of evidence on the implementation and outcomes of different forms of flexible working arrangements. This book assesses the current state of this literature as follows: Background: the authors review the different definitions that have been proposed, policy developments, availability and uptake. Outcomes from flexible working: the main chapters focus on the outcomes for employers (e.g. performance, employee retention, organisational commitment etc.), as well as for individual employees (e.g. well-being, job satisfaction etc.). Evaluation of extant knowledge: the authors comment on the existing literature and consider the methodological approaches adopted in the literature. Conclusion: suggestions for future research are proposed. Of interest to students, academics and policy-makers, this book provides an expert overview of the empirical evidence and offers critical commentary on the state of knowledge in the field of flexible working and new forms of work.
Flexible Working: How to Implement Flexibility in the Workplace to Improve Employee and Business Performance
by Gemma DaleFlexible working is now a key concern for many employees. It spans genders, ages and family circumstances, with 37% of millennials declining a job offer if working flexibly isn't an option and 78% of employees over 50 wanting more flexible hours. Flexible Working is a practical guide for HR practitioners showing how to develop an effective flexible working strategy to meet the needs of employees and the needs of the business. This book explains how to develop effective flexibility policies and processes as well as how to communicate and train line managers on these practices. It also includes advice on how to overcome barriers to flexible working, dispels common myths and offers guidance on the different forms of flexible working available to organizations.Flexible Working shows that working practices outside the standard 9-5, five-days-a-week in the office can benefit a company. It drives employee engagement and performance, reduces costs and workplace stress and improves talent acquisition from a more diverse talent pool. It also explains how a proactive flexible working strategy can have sustainability benefits and reduce a company's carbon footprint. Including case studies from organizations such as Zurich Insurance, and supported by rigorous analysis of flexible working data, this is essential reading for all HR professionals.
Flexible and Generalized Uncertainty Optimization: Theory and Approaches (Studies in Computational Intelligence #696)
by Weldon A. Lodwick Luiz L. Salles-NetoThis book presents the theory and methods of flexible and generalized uncertainty optimization. Particularly, it describes the theory of generalized uncertainty in the context of optimization modeling. The book starts with an overview of flexible and generalized uncertainty optimization. It covers uncertainties that are both associated with lack of information and are more general than stochastic theory, where well-defined distributions are assumed. Starting from families of distributions that are enclosed by upper and lower functions, the book presents construction methods for obtaining flexible and generalized uncertainty input data that can be used in a flexible and generalized uncertainty optimization model. It then describes the development of the associated optimization model in detail. Written for graduate students and professionals in the broad field of optimization and operations research, this second edition has been revised and extended to include more worked examples and a section on interval multi-objective mini-max regret theory along with its solution method.
Flextronics International, Ltd.
by Gary P. Pisano Robert S. HuckmanDescribes Flextronics' evolution from providing outsourced manufacturing services for original equipment manufacturers (OEMs) in the electronics industry to developing entire unbranded products for purchase by OEMs. In 2001, Flextronics began a development program that yielded several unbranded cell phones that--even by the admission of several OEMs--delivered performance comparable to that of branded products at a significantly lower cost. Nonetheless, as of early 2003, no major OEM had yet agreed to purchase any of these phones from Flextronics. As chairman and CEO of Flextronics, Michael Marks must decide how aggressively to pursue full product development.
Flextronics: Deciding on a Shop Floor System for Producing the Microsoft Xbox
by Alison Berkley Wagonfeld Jeffrey T. PolzerJim McCusker must guide a group decision-making process aimed at getting input and buy-in from key people in California, Mexico, and Austria to choose a shop floor IT system for Flextronics. McCusker is Flextronics' account manager for the Microsoft Xbox project. Geographical distance and time pressure make it difficult for all the relevant parties to assemble in person in one location. In a company culture that values fast, decisive action, McCusker wonders whether he has the authority to make the decision himself and, if not, how he should involve the other parties who are keenly interested in the outcome.
Flickering Empire: How Chicago Invented the U.S. Film Industry
by Adam Selzer Michael Glover SmithTells the fascinating but too little known story of how Chicago served as the unlikely capital of film production in America in the years prior to the rise of Hollywood (1907-1913)
Flight Catering
by Peter JonesThe airline industry is a vast international business that is central to world economies. In today's environment, it faces many challenges and a tight operational strategy is vital to survive. In-flight catering is a central part of these strategies at all levels: be they customer satisfaction, marketing, operations or logistics. Fully endorsed by the International Flight Catering Association, Flight Catering is an authoritative guide to this specialised and vital area on the catering industry. With an international team of contributions from both academia and industry it provides a user friendly guide, taking the reader through every aspect from marketing and on board service, to cost control and logistics.
Flight Plan: The Real Secret of Success
by Brian TracyThe bestselling book by Rhonda Byrne, The Secret, talks about the powerful effects of visualizing success and activating the Law of Attraction. But many people are finding out that just thinking about what they want, while it’s a good start, isn’t enough. In Flight Plan, Brian Tracy reveals the real keys to accomplishing any long-term, meaningful success. Using the metaphor of an airplane trip, Flight Plan helps you chart a course to greater achievement, happiness, and personal fulfillment. Brian has personally gone from rags to riches using these principles. He has taught them to 4 million people in 46 countries and become one of the top success teachers and gurus on personal performance in the world. People who learn and apply the formula in Flight Plan experience immediate changes and long-lasting improvements in every area of life. The best news is that success is not a matter of luck, chance or mysterious forces, any more than an airline flight is. A favorable tailwind will make for a faster flight, a strong headwind will mean delays, but a pilot reaches his or her destination by skillfully maneuvering the plane in accordance with the physical laws that govern flight. Success is no different. By learning to skillfully apply the laws and principles outlined in Flight Plan, you will be able to fulfill your complete potential and become everything you are capable of becoming.
Flight Safety Management: Quantitative and AI Approaches (Studies in Systems, Decision and Control #228)
by Chi-Bin Cheng Huan-Jyh ShyurThis book offers a comprehensive overview of using artificial intelligence and quantitative approaches in many phases of flight safety management, from proactive assessment of potential risks of flights before taking-off to automatic analysis of occurred flight events, for commercial airlines. Flight safety is commonly the core values of airlines. Serious flight disasters always bring tremendous impacts and losses to the industry and the society; thus, airlines and the authorities always treat the issues of flight safety management as the first priority. It presents the information systems that assist the safety staff and managers to adopt preventive operations or to analyze the critical factors or operations that cause a flight event. Such information systems were developed based on artificial intelligence and quantitative approaches, including fuzzy logic, expert systems, deep learning, decision-making methods, reliability theory, and data mining. After introducing the flight safety management practice and common programs, as well as basic artificial intelligence and quantitative approaches, the book describes in detail the information systems we have developed and provides instructions for flight safety practitioners to implement such information systems in their organizations. Case studies collected from the cooperated airline are also presented.
Flight and Motion: The History and Science of Flying (A Colour Atlas)
by Brian Williams Ian Graham Dale AndersonDesigned for readers from grade 6 and up, this lavishly illustrated set provides comprehensive coverage of the history of aviation, including space flight, as well as the science and technology on which it depends. Detailed A-Z entries trace the development of human flight from ancient myths and legends through today's space exploration, highlighting scientific discoveries and innovations that made aviation possible."IFlight and Motion" also celebrates the contributions and achievements of the pioneers and visionaries of air and space flight, from inventors and innovators to pilots, astronauts, and cosmonauts. Detailed illustrated diagrams give readers a general understanding of the mechanics of flight and of the physics and technology involved. The set also highlights key air and spacecrafts that have made a unique mark in the history of flight. It features more than 500 full-color and black-and-white photos and illustrations, and also includes a timeline, a listing of museums and exhibits, further reading lists, a comprehensive glossary, and general and subject indexes.
Flight of the Buffalo: Soaring to Excellence, Learning to Let Employees Lead
by James A. Belasco Ralph C. StayerA hardcover bestseller now in paperback presents a management program that encourages employee leadership--which today's companies must have more of if they are to survive the coming decades.
Flight of the Phoenix
by John WhitesideFlight of the Phoenix provides insights to the series of management initiatives seeping the workplace, such as re-engineering, restructuring, and reinvention. This title shows how employees can assert themselves and redress imbalances wrought by wave upon wave of management fads that masquerade as mutually beneficial but in fact serve the existing power structure. Flight of the Phoenix delivers a useful, positive message for the individual employee.It presents strategies, insights, tools and case histories to help employees claim their rightful reward as an organisations most important asset. It includes over 200 true stories of individuals all creating a new and better way to work.
Flight of the Rondone: High School Dropout VS Big Pharma: The Fight to Save My Son's Life
by Patrick GirondiFlight of the Rondone is a true rags to riches tale the New York Times stated is &“meant for television.&” The protagonist, a high school dropout, is nicknamed in Italian U Carneveil (Walking Circus) for his entertaining and eccentric nature. Patrick Girondi starts his career shining shoes, stealing car parts, and escaping life-threatening situations while outwitting the Chicago police. He claws up to being a famous success story on the Oprah Show. His fortunes quickly change when his eldest son, Santino, is diagnosed with a fatal blood disease. Girondi hunts for a cure in a drama that has boundless implications in the world of gene therapy. As Girondi writes, &“I&’d been strangled, shot at, skated more than twenty arrests, made it through 3 FBI witch-hunts and went from the docks to trading and big money. I would see my son cured. How hard could it be?&” After decades of struggle, he delivered the world&’s first commercial batch of vector with the potential to cure Sickle Cell Disease and Thalassemia. But again, the success of the cure—and the fate of his son—is imperiled, in a world of lab jackets, mysterious deaths, and cut-throat Wall Street banksters. This is a story of love, beating the odds, or as Girondi calls it, pure luck. It is a gritty and realistic tale told with little regard for empire or etiquette.
Flip
by Peter SheahanWhat do the superstars of modern business have in common? An ability to "flip"--to think counterintuitively and then act boldly, with no regard for "business as usual" conventions. one of the youngest and fastest-rising stars on the international consulting and speaking circuit, Peter Sheahan reveals how the world's most effective organizations and individuals distinguish themselves from the competition instead of running with the pack. Sheahan explores six major flips Action Creates Clarity--to move forward you must act in spite of ambiguity. Fast, Good, Cheap: Pick Three, Then Add Something Extra--the new standard in every industry. To develop competitive advantage, you must Absolutely, Positively Sweat the Small Stuff. Satisfy customers' needs for engagement and contact--it's not "just business"--Business Is Personal. To win mass-market success, be courageous, Find It on the Fringe, and separate yourself from the competitive herd. To Get Control, Give It Up--empower others to create, dream, and believe for you. Stick to what you learned in business school at your peril. Today's small-world economy calls for a new way of doing business. It calls for Flip.
Flip Thinking: The Life-Changing Art of Turning Problems into Opportunities
by Berthold Gunster&“Transformative.&”—Greg McKeown, New York Times bestselling author of Essentialism and EffortlessChange your mindset from problem-focused (&“yes, but&”) to opportunistic (&“yes, and&”) using omdenken, the Dutch art of flip thinking—from the bestselling author and founder of the omdenken philosophy.Imagine this: You&’ve got a great idea, and all you hear are the yes-buts. &“Yes, but that&’s been tried before, and it didn&’t work.&” &“Yes, but shouldn&’t we just let it sit for a while?&” &“Yes, but what if it doesn&’t work?&” Published in English for the first time, this international bestseller introduces the power of omdenken—or flip thinking—to transform stuck-in-the-mud, pessimistic thought into an inventive, curious mindset, so you can stop saying &“yes, but&” to life, and start saying &“yes, and.&”In this riveting book, Berthold Gunster presents fifteen strategies to transform your thoughts away from limitations and negativities and towards possibilities and opportunities. From disrupting (turn all the rules upside down) to flaunting (play up what you want to hide), from importing (get the enemy on board) to amplifying (do more of what works), Gunster&’s strategies and stories will have you approaching even the most challenging problems—whether an annoying neighbor or an angry colleague or an unhappy partner—in a whole new way.
Flip Your Life: How to Find Opportunity in Distress - in Real Estate, Business, and Life
by Tarek El MoussaTarek El Moussa - known to millions as the star of Flip or Flop, Flipping 101 with Tarek El Moussa and The Flipping El Moussas - shows how the principles that make him such a successful house flipper can also be applied to improving your personal life.Tarek El Moussa is everywhere. With 1.3 million engaged social media followers and numerous hit HGTV shows, it will surprise fans to learn that it wasn't an easy road to the top. After seeing a promising baseball career end before it even began with a devastating shoulder injury, a young and aimless Tarek had no clue what he wanted to do with his life. So, he drank. Finally, one night, Tarek decided not to drink, and instead stepped outside to look at the night sky for the first time since he could remember. That was when he decided his life needed to change - a lot. And fast. In Flip Your Life, Tarek uses his story - that of a lost young man trying to find his way in the world - to take you through the steps that will help you achieve your own goals. Whether in real estate or life, Tarek reveals his proven four-step process: Evaluate Emulate Renovate DuplicateTarek shows you how to identify your goals, find the people to help you accomplish them, and then make those first steps with confidence. Along the way, he reveals the man behind the beloved HGTV persona, and sheds light for the first time on pivotal moments in his life, from the very early days of his real estate career, filming Flip or Flop with his ex-wife Christina, to his earth-shattering bouts with thyroid and testicular cancer, a crippling back injury, his subsequent addiction to steroids, and his long and hard-earned path to recovery. A natural coach and teacher, Tarek gives us a candid look behind the camera, making Flip Your Life a practical, easy-to-use guide to help you turn your life into a focused, meaningful, hugely fulfilling success story.
Flip Your Life: How to Find Opportunity in Distress - in Real Estate, Business, and Life
by Tarek El MoussaTarek El Moussa - known to millions as the star of Flip or Flop, Flipping 101 with Tarek El Moussa and The Flipping El Moussas - shows how the principles that make him such a successful house flipper can also be applied to improving your personal life.Tarek El Moussa is everywhere. With 1.3 million engaged social media followers and numerous hit HGTV shows, it will surprise fans to learn that it wasn't an easy road to the top. After seeing a promising baseball career end before it even began with a devastating shoulder injury, a young and aimless Tarek had no clue what he wanted to do with his life. So, he drank. Finally, one night, Tarek decided not to drink, and instead stepped outside to look at the night sky for the first time since he could remember. That was when he decided his life needed to change - a lot. And fast. In Flip Your Life, Tarek uses his story - that of a lost young man trying to find his way in the world - to take you through the steps that will help you achieve your own goals. Whether in real estate or life, Tarek reveals his proven four-step process: Evaluate Emulate Renovate DuplicateTarek shows you how to identify your goals, find the people to help you accomplish them, and then make those first steps with confidence. Along the way, he reveals the man behind the beloved HGTV persona, and sheds light for the first time on pivotal moments in his life, from the very early days of his real estate career, filming Flip or Flop with his ex-wife Christina, to his earth-shattering bouts with thyroid and testicular cancer, a crippling back injury, his subsequent addiction to steroids, and his long and hard-earned path to recovery. A natural coach and teacher, Tarek gives us a candid look behind the camera, making Flip Your Life a practical, easy-to-use guide to help you turn your life into a focused, meaningful, hugely fulfilling success story.
Flip Your Life: How to Find Opportunity in Distress—in Real Estate, Business, and Life
by Tarek El MoussaHGTV star real estate investor Tarek El Moussa reveals how the grounding principles that make him such a successful house flipper are also applicable to improving our personal lives. With over a decade of experience, flipping close to 1,000 properties, selling over 1,000 houses, and owning multiple apartment buildings and self-storage facilities, Tarek El Moussa is a successful entrepreneur, real estate expert, and investor. It will surprise Tarek&’s fans to learn that it wasn&’t an easy road to the top. A young and aimless Tarek had no clue what he wanted to do with his life. In Flip Your Life, Tarek uses his story—that of a lost man trying to find his way in the world—to take us through the steps of how we can achieve our own goals. Whether in real estate or life, Tarek reveals his proven four-step process: 1. Evaluate 2. Emulate 3. Renovate 4. Duplicate A natural coach and teacher, Tarek offers us a candid look behind the camera, making Flip Your Life a practical, easy-to-use guide to help readers everywhere learn how to turn their lives from desultory, unhappy &“flops&” into focused, meaningful, and hugely fulfilling success stories.
Flip for Cash: Maximise your profit when you renovate the right apartment
by Geoff GristIt's a weeknight; you're tired, and you sink into the couch with a glass of something cold and flick on the TV - it's a home renovation show. Despite the contestants' ups and downs, the tears and the heartaches, you notice that they always seem to come out in front in the end.But is it even possible to renovate that quickly and add that much value to a property?In this no-nonsense guide, real estate agent and property investor Geoff Grist explains his approach to 'flipping' - buying, renovating and selling apartments over a short period. With house prices soaring in Australian cities, apartments in urban lifestyle locations are the affordable compromise, and offer great opportunities for flipping. Geoff reveals:-how to assess whether flipping is right for you-how to choose the right property to flip, and -how to renovate for maximum profit. If you do it right - it's absolutely possible to make money flipping property!
Flip the Funnel
by Joseph JaffeWhy customer retention is the new acquisitionIf there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel - the mass media or awareness side.What we haven't paid enough attention to is the "right" end of the funnel-the word-of-mouth component that essentially acts as a multiplier for future business. The economic impact of an active, engaged and loyal customer is tremendous.And the same is true of the opposite scenario, namely the impact of angry customers and negative word-of-mouth or referrals. It is this thinking that Jaffe has channeled to challenge marketers to "flip the funnel" once and for all. With a renewed focus and energy on customer experience, it is possible to grow your sales, while decreasing your budget - in other words, getting more from less. Engaging a few customers to spread the word to many.Using this new "flipped funnel" model, together with a set of new rules of customer service and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople. In addition, Jaffe will explain how to best introduce and combine both digital and social media tools to boost your loyalty arsenal, deploy "influencer marketing" and implement word-of-mouth strategies that inspire your loyal, opinionated, and most vocal customers to become credible, persuasive, and influential endorsers of your products and services.Explains how to cut your marketing budget AND grow sales!Illustrates practical ways to use existing customers to reach out to new prospectsOutlines the authentic role of social mediaDemonstrates key ideas with rich, real life examples including Comcast, Apple, The Obama Campaign, Dell, Panasonic, American Airlines, Delta Airlines, Johnson & Johnson, Coca-Cola and many, many moreWritten by one of the most sought-after consultants, keynote speakers, and thought-leaders on new marketing change and innovation; renowned blogger and podcaster at Jaffe Juice (www.jaffejuice.com) and host/presenter of web video show, JaffeJuiceTV (www.jaffejuice.tv)Visit www.flipthefunnelnow.com to join the conversation.
Flip the Script
by Bill WackermannHave you ever felt stuck in your career or in your personal life? Do you want to write new and exciting chapters to the story of your life? You just have to learn to flip the script. Few executives in media today are as well respected for their ability to turn a business or situation around as Bill Wackermann. As a leading executive in the publishing industry he is esteemed for his powerful combination of business ingenuity and innovative branding. The New York Times has heralded his work, stating, "Mr. Wackermann is becoming known for the offbeat campaigns he creates," and Fashion Daily called him "Times Square's turnaround artist." His simple approach to this kind of transformation transcends the publishing industry, impacting the worlds of entertainment, fashion, and art. Here, in his hip lifestyle guide, he shows how to turn negative situations around and how to create new opportunities for business and personal growth. Through helpful tips and engaging stories, Wackermann empowers readers to embrace self-knowledge and be confident of their individual talents. With great energy and enthusiasm, he presents a clear and clever program for how people can turn their lives around, essentially discovering how to "flip the script" by identifying prospects where none existed and rewriting their personal stories for the better. He encourages readers to think of ways to turn every problem or situation around to their benefit. Packed with advice such as how to watch for potential openings that might be right in front of you or how to embrace a mantra of personal responsibility, his book draws on eye-opening stories from his life and the lives of friends and colleagues to show how readers can start to find success today. Flip the Script is a highly intuitive and engrossing guide for everyone from entry level to the corner office. Wackermann shares his results-oriented approach to life and business, which has taken him from brash young upstart to seasoned executive, making it clear to younger readers, in particular, that they too can seize the director's chair and come out on top. *** I have read many books on how to succeed in business, and often, after reading them, I have been left wondering if the authors' own experiences were relatable to the average person. The advice in many of the books tended to be either too scholarly or too complicated to incorporate into real life. The lack of a better-grounded, reality-based approach to guiding others to success inspired me to think about my own experiences. My success in life and business has come in the absence of any extraordinary opportunity or vision. Mine is a journey from a family of six children who struggled monthly to make ends meet to a career in one of publishing's glittering ivory towers. From New York to Paris, from the world of fashion and beauty to the back lots of Hollywood, my success has come from "flipping the script" and creating opportunities where none existed. Flipping the script is my unique approach to turning tables and gaining control. -- from Flip the Script
Flip the Script: Getting People to Think Your Idea Is Their Idea
by Oren KlaffTHE BESTSELLING AUTHOR OF PITCH ANYTHING IS BACK TO FLIP YOUR ENTIRE APPROACH TO PERSUASION.Is there anything worse than a high-pressure salesperson pushing you to say "yes" (then sign on the dotted line) before you're ready?If there's one lesson Oren Klaff has learned over decades of pitching, presenting, and closing long-shot, high-stakes deals, it's that people are sick of being marketed and sold to. Most of all, they hate being told what to think. The more you push them, the more they resist.What people love, however, is coming up with a great idea on their own, even if it's the idea you were guiding them to have all along. Often, the only way to get someone to sign is to make them feel like they're smarter than you.That's why Oren is throwing out the old playbook on persuasion. Instead, he'll show you a new approach that works on this simple insight: Everyone trusts their own ideas. If, rather than pushing your idea on your buyer, you can guide them to discover it on their own, they'll believe it, trust it, and get excited about it. Then they'll buy in and feel good about the chance to work with you.That might sound easier said than done, but Oren has taught thousands of people how to do it with a series of simple steps that anyone can follow in any situation.And as you'll see in this book, Oren has been in a lot of different situations.He'll show you how he got a billionaire to take him seriously, how he got a venture capital firm to cough up capital, and how he made a skeptical Swiss banker see him as an expert in banking. He'll even show you how to become so compelling that buyers are even more attracted to you than to your product. These days, it's not enough to make a great pitch.To get attention, create trust, and close the deal, you need to flip the script.