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Fashion!
by Mary G. WolfeFashion! gives your students an in-depth look at the exciting world of the fashion scene. This colorful text is designed for nonlaboratory textile and clothing courses. Fashion! includes hundreds of images to illustrate concepts and enhance learning. Fashion! can help your students become future employees in fashion-related businesses by helping them: * Understand the apparel industry and learn the skills needed to become more attuned to consumer concerns. * Explore globalization and trends for textile companies, apparel manufacturers, retailers, and consumers, including industry-wide collaboration, multichannel retailing, and cross-channel shopping. * Analyze how Internet technology is changing fashion firms' product development, promotion, and selling through electronics (e-commerce) and how mobile applications and social media affect consumer comparison shopping and buying practices (m-commerce). * Weigh the dilemma of imports, environmental sustainability, and ethical and social issues about companies when buying their goods. * Discuss how to deter, detect, and defend against identity theft. * Describe fashion design techniques. * Gain exposure to the career clusters and the many career opportunities in the apparel industry.
Fashion Accessories: A Complete Guide to Raw Materials, Construction Methods and Styles
by Yamini Jhanji DhirThis book aims to provide a holistic and enriched learning experience to readers as far as various designing and technical aspects pertaining to fashion accessories are concerned. Accordingly, the construction methods, materials and styles of varied accessory categories are extensively covered in the book. Print edition not for sale in South Asia (Bangladesh, Bhutan, India, Nepal, Pakistan and Sri Lanka)
Fashion Accessories
by Entrepreneur MagazineA billion-dollar industry, fashion accessories offer a world of business possibilities for stylish entrepreneurs like you! From jewelry and handbags to scarves and hats, Entrepreneur covers the hottest accessories businesses within the flourishing fashion industry.Learn how to create and sell your own accessories, buy wholesale accessories for resale, or establish your own online or traditional store! Providing insider advice, tips, and tricks along the way, our expert fashionistas take you step by step and show you how to discover your specialty, establish your business, set up your home workshop and office, manage your finances, and much more!Choose from popular fashion accessory niches- handcrafted jewelry, handbags, belts, scarves, and hatsDiscover the right sales avenue for your productsOutfit your home workshop and office with the right tools and suppliesPartner with retailers and designers to boost brand recognitionEfficiently manage inventory and supplies for easy order fulfillmentBoost profits by expanding and cross-marketing your product lineAnd moreTurn your passion for fashion into a successful business today!
Fashion Accessories Business
by Entrepreneur Magazine Eileen Figure SandlinA billion-dollar industry, fashion accessories offer a world of business possibilities for stylish entrepreneurs like you! From jewelry and handbags to scarves and hats, Entrepreneur covers the hottest accessories businesses within the flourishing fashion industry. Learn how to create and sell your own accessories, buy wholesale accessories for resale, or establish your own online or traditional store! Providing insider advice, tips, and tricks along the way, our expert fashionistas take you step by step and show you how to discover your specialty, establish your business, set up your home workshop and office, manage your finances, and much more! Choose from popular fashion accessory niches- handcrafted jewelry, handbags, belts, scarves, and hats Discover the right sales avenue for your products Outfit your home workshop and office with the right tools and supplies Partner with retailers and designers to boost brand recognition Efficiently manage inventory and supplies for easy order fulfillment Boost profits by expanding and cross-marketing your product line And moreTurn your passion for fashion into a successful business today!All Entrepreneur Step-By-Step Startup Guides Include: Essential industry-specific startup steps with worksheets, calculators, checklists and more Bestselling title,Start Your Own Business by Entrepreneur Media Inc., a guide to starting any business and surviving the first three years Downloadable, customizable business letters, sales letters, and other sample documents Entrepreneur's Small Business Legal Toolkit
Fashion and Film: Moving Images and Consumer Behavior (Springer Series in Fashion Business)
by Peter BugThis book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Films can be used in various forms by fashion businesses in traditional media like cinema or TV and in modern forms like in social media or moving images in high street stores.The book provides a data-oriented analysis of the state-of-the-art with certain future outlooks. Additional areas of covering fashion in moving images, such as ‘fashion company identity films’ or ‘fashion and music videos’ are covered in order to get a more complete analysis from a consumer influenced perspective.
Fashion as Creative Economy: Micro-Enterprises in London, Berlin and Milan
by Daniel Strutt Angela McRobbie Carolina BandinelliFashion is under the spotlight like never before. Activists call for environmental accountability, and wide-ranging debates highlight exploitation across global supply chains and the reliance on unpaid labour. Digital technology undermines traditional fashion companies, while small-scale independent fashion designers provide radical innovations in design and work in more socially inclusive ways. This book contributes to a new sociology of fashion. Focusing on the working lives of independent designers and based on ethnographic research and interviews carried out in London, Berlin and Milan, the authors consider the urban policy regimes in place in these cities. They analyse how these regimes shape the microenterprises and the emerging political economy, as well as the structures needed for designers to flourish. They also develop several key concepts – the ‘milieu of fashion labour’, ‘social fashion’ and ‘fashion diversity’ – and chart the new world of digital fashion-tech and e-commerce. Drawing on lessons from European initiatives and recognizing the capacity of microenterprises and start-ups to determine fashion’s future, the authors call for the industry to be significantly decentralized to ensure more diversity and less exclusivity.
Fashion Bags and Accessories: Creative Design and Production
by Darla-Jane GilroyFashion Bags and Accessories explores fashion bags and related accessories, such as purses, wallets, clutches, cases, gloves and belts, through various approaches to creative design, product development, technological innovation, materials development, component design (hardware) and branding. Readers will become familiar with key constructions and gain grounding in both traditional craft-making techniques and contemporary digital manufacturing process. Traditional accessory materials like leather are considered alongside new and emerging sustainable materials. Key elements of fashion bags and accessories like component design, signature branding and logo design are also covered in depth. Primarily aimed at students on fashion design, product design, or specialized accessories courses, the book will also be a go-to reference for professionals wishing to move into or evolve in this product area.
Fashion Bags and Accessories: Creative Design and Production
by Darla-Jane GilroyFashion Bags and Accessories explores fashion bags and related accessories, such as purses, wallets, clutches, cases, gloves and belts, through various approaches to creative design, product development, technological innovation, materials development, component design (hardware) and branding. Readers will become familiar with key constructions and gain grounding in both traditional craft-making techniques and contemporary digital manufacturing process. Traditional accessory materials like leather are considered alongside new and emerging sustainable materials. Key elements of fashion bags and accessories like component design, signature branding and logo design are also covered in depth. Primarily aimed at students on fashion design, product design, or specialized accessories courses, the book will also be a go-to reference for professionals wishing to move into or evolve in this product area.
Fashion Brand Internationalization
by Byoungho Jin Elena CedrolaThe first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization. The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.
Fashion Brand Management: Plan, Scale and Market a Successful Fashion Business
by Alison LoweLearn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry.Fashion Brand Management is a complete guide to operating a fashion business in a multi-trillion revenue industry. Written by a leading innovator in the space, it describes how to gain competitive advantage, meaningfully embrace sustainability and purpose and successfully market to and engage consumers. Balancing theory with practical applications throughout, it also explores the key business models and financial management processes used in the industry and how fashion brands can build entrepreneurial advantage. Exploring the key challenges and opportunities for today's fashion businesses both large and small, Fashion Brand Management examines supply chain disruption, social selling and technological innovations including the metaverse, digital collections and blockchain. Featuring case studies from a range of innovative global brands including Ecoalf, MWHQ, Pala Eyewear and Unhidden, in-text features include learning objectives, key terms and activities. With supporting online resources consisting of lecture slides, self-test questions, group activities and worksheets, this is an essential resource for fashion students.
Fashion Branding and Communication
by Byoungho Jin Elena CedrolaThis second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management.
Fashion Branding and Consumer Behaviors
by Tsan-Ming ChoiFashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, environmental ethics and the future of consumer research. Included in the coverage: A symbolic interactionist perspective on fashion brand personality and advertisement response. Optimizing fashion branding strategies in a fluctuating market. An analysis of fashion brand extensions by artificial neural networks. Domestic or foreign luxury brands? A comparison of status- and non-status- seeking teenagers. The impact of consumers' need for uniqueness on purchase perception. How brand awareness relates to market outcome, brand equity and the marketing mix. A breakthrough volume on the complexities of how and why we buy, Fashion Branding and Consumer Behaviors will captivate researchers and practitioners in the fields of consumer psychology, marketing and economics.
The Fashion Business: Theory and Practice in Strategic Fashion Management
by Dario GoliziaThis book provides a clear understanding of the different business strategies and models across all markets of the fashion industry. Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point and social media. Based on examples from international organisations – including Off-White, Nike and Zara, as well as leading luxury brands – the author identifies 13 core market sectors and explores the strategies applied in each: from creativity to their supply chain and sustainability, from segmentation strategy to brand policies and from pricing to distribution. Each chapter includes features to aid student learning, including interviews with a wide range of experts from across the industry as well as student activities and reflection points. Theoretically grounded yet practical in its approach, this is important reading for advanced undergraduate and postgraduate students of Strategic Fashion Management, Fashion Marketing and Communications, Fashion Merchandising and Luxury Fashion.
Fashion Business Cases: A Student Guide To Learning With Case Studies
by Leslie Davis BurnsFashion Business Cases: A Student Guide to Learning with Case Studies allows students to apply what they are learning in the classroom to real-life situations in the global fashion industry. Adapted from the Bloomsbury Fashion Business Cases (BFBC) online resource, this text will aid instructors in providing high-quality examples from scholars around the world. A mix of introductory, intermediate, and advanced cases ensure that students of all levels can develop the business, communication, and problem-solving skills required of fashion industry professionals. Topics range from corporate social responsibility and sustainable fashion to transparent brand communication and cultural sensitivity. This book is designed to foster critical and ethical thinking as students enter the fashion industry. Key Features: - 40 cases studies, of introductory, intermediate, and advanced level - Learning Objectives and Business Questions included with each case - An introductory chapter teaching students how to use case studies effectively
Fashion Buyer (Cool on the Go Careers)
by Jessica CohnWill the next big fashion style feature long skirts or minis? Double breasted suits or casual sports jackets? Fashion buyers help set those trends. They stay on the move searching for the latest styles and traveling to runway shows and designer showrooms. Learn about the exciting world of fashion buying and related careers in fashion marketing and retailing. Hear what experts in the field have to say, and get an inside look at one of today's most stylish careers.
Fashion Buying and Merchandising: The Fashion Buyer in a Digital Society (Mastering Fashion Management)
by Rosy Boardman Rachel Parker-Strak Claudia E. HenningerFashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in ‘in-season buying’ as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing, and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation, and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management. This book is ideal for all fashion buying and merchandising students, specifically second- and final-year undergraduate as well as MA/MSc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today.
The Fashion Channel
by Wendy StahlThe new Senior Vice President of Marketing for The Fashion Channel (TFC), a cable television network dedicated to round-the-clock, fashion-oriented programming, is preparing to recommend a change in the company's traditional marketing approach by introducing a market segmentation program. This program is, in part, a response to the intensifying competitive environment for TFC, and it needs to strengthen the company's brand and positioning with viewers and advertisers. At the same time, the program must maintain consumer and distributor satisfaction with the network. Several segmentation options are being considered, each with pros and cons. Consumer research provides insights but does not give a simple answer regarding the best path to take. The reader must evaluate the research results, calculate financial scenarios, and make a recommendation. Also looks at change management issues. TFC has never done a program like this before, and the Senior Vice President of Marketing is new to the job. In addition to making a recommendation, she must manage the change process to insure that the organization and her leadership team peers are fully aligned.
Fashion Communication: Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021
by Teresa Sádaba Nadzeya Kalbaska Francesca Cominelli Lorenzo Cantoni Marta Torregrosa PuigThese conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.
Fashion Communication in the Digital Age: FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019
by Nadzeya Kalbaska Teresa Sádaba Francesca Cominelli Lorenzo CantoniThis book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications’ studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing.
Fashion Communication in the Digital Age: Proceedings of the FACTUM 23 Conference, Pisa, Italy, 2023 (Springer Proceedings in Business and Economics)
by Nadzeya Sabatini Teresa Sádaba Alessandro Tosi Veronica Neri Lorenzo CantoniThis is an open access book. FACTUM Conference proceedings are the output of one of the few academic events of its nature happening globally, researching fashion communication from different angles and perspectives. It includes contributions from scholars studying communication and marketing, management, digital transformation, and cultural heritage, among other disciplines. This book presents papers from the third bi-annual Conference, which aims to become the major reference point in the field. These proceedings seek to promote theoretical and empirical interdisciplinary work on how various communication practices impact both the fashion industry and societal fashion-related practices and values. With these proceedings, several objectives are aimed to be achieved, namely: - to establish and consolidate an international and interdisciplinary network of scholars in the field of fashion communication; - to share methodological approaches; - to expand the dialogue between communications studies and fashion-related disciplines; - to encourage junior researchers to pursue their scientific interests in this field. Finally, the book can be used by professionals in the field of fashion communication and marketing, who are eager to access sound research in a field that is developing very fast due to its digital transformation.
The Fashion Conspiracy
by Nicholas ColeridgeFrom the catwalks of Paris to the sweatshops of South Korea; from Seventh Avenue glitz to Tokyo new-wave… The sophisticated brokings of the fashion conspiracy have generated a powerful new force in the world economy; designer money.Nicholas Coleridge presents a fascinating portrait of the jet-setting matrons who are the gurus and tyrants of the fashion press; of fashion legends like Paloma Picasso and Tina Chow; of the top store buyers who command $700 million a season. He probes the incredible world of the designer billionaires like Ralph Lauren, Calvin Klein and Yves St Laurent whose fashion empires are richer than entire Third World countries.Here are the jealousies, the glamour, the buccaneering, the espionage and the razzmatazz in a witty and penetrating guide to an extraordinary world.
Fashion, Design and Events (Routledge Advances in Event Research Series)
by Warwick Frost Jennifer Laing Kim M. WilliamsThe importance of fashion and design in an events context remains under-researched, despite their ubiquity and significance from a societal and economic perspective. Fashion-themed events, for example, appeal to broad audiences and may tour the globe. Staging these events might help to brand destinations, boost visitor numbers and trigger popular debates about the contributions that fashion and design can make to identity. They may also tell us something about our culture and wider society. This edited volume for the first time examines fashion and design events from a social perspective, including the meanings they bestow and their potential economic, cultural and personal impacts. It explores the reasons for their popularity and influence, and provides a critique of their growth in different markets. Events examined include fashion weeks, fashion or design themed exhibitions, historical re-enactments, extreme/alternative fashion and design events, and large-scale public events such as royal weddings and horse races. International examples and case studies are drawn from countries as diverse as the USA, UK, Germany, Bhutan, New Zealand and Australia. These are used to develop and critique various thematic concepts linked to fashion and design events, such as identity, gender, aspirations and self-image, commodification, authenticity, destination development and marketing, business strategy and protection/infringement of intellectual property. Fashion, Design and Events also provides a futurist view of these types of events and sets out a future research agenda.This book has a unique focus on events associated with fashion and design and features a swathe of disciplinary backgrounds. It will appeal to a broad academic audience, such as students of art and design, cultural studies, tourism, events studies, sociology and marketing.
Fashion Design for Living
by Alison GwiltFashion Design for Living explores the positive contribution that the contemporary fashion designer can make within society. The book seeks to reveal new ways of designing and making fashion garments and products that not only enhance and enrich our lives, but also are mindful of social and sustainable issues. This book sets out to question and challenge the dominant, conventional process of fashion design that as a practice has been under-researched. While the fashion designer in industry is primarily concerned with the creation of the new seasonal collection, designed, produced and measured by economically driven factors, society increasingly expects the designer to make a positive contribution to our social, environmental and cultural life. Consequently an emergent set of designers and research-based practitioners are beginning to explore new ways to think about fashion designing. The contributors within this book argue that fashion designing should move beyond developing garments that are just aesthetically pleasing or inexpensive, but also begin to consider and respond to the wearer's experiences, wellbeing, problems, desires and situations, and their engagement with and use of a garment. Fashion Design for Living champions new approaches to fashion practice by uncovering a rich and diverse set of views and reflective experiences which explore the changing role of the fashion designer and inspire fresh, innovative and creative responses to fashion and the world we live in.
Fashion Design Research Second Edition
by Ezinma MbeledoguEvery fashion collection begins with research. But how do you start? How do you use that research? Fashion Design Research answers these questions and demystifies the process. The book begins with the basics of primary and secondary research sources and shows students how and where to gather information. Chapters on colour, fabric and market research are followed by the final chapter on concept development, which shows how to gather all the information together, featuring one research project from beginning to end. This revised edition includes updated images and new case studies, plus more on ethics, sustainability and research methods.
Fashion Design Research Second Edition
by Ezinma MbeledoguEvery fashion collection begins with research. But how do you start? How do you use that research? Fashion Design Research answers these questions and demystifies the process. The book begins with the basics of primary and secondary research sources and shows students how and where to gather information. Chapters on colour, fabric and market research are followed by the final chapter on concept development, which shows how to gather all the information together, featuring one research project from beginning to end. This revised edition includes updated images and new case studies, plus more on ethics, sustainability and research methods.