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Historias que impactan: Cómo la narración puede cautivar clientes, influenciar audiencias y transformar
by Kindra HillEn el momento en que tomas el control de tus historias, tomas el control de tu negocio y de tu vida. "Hagas lo que hagas, estés donde estés en tu carrera, este es el libro que debes leer ahora mismo. Práctico, divertido y verídico, el nuevo libro de Kindra es imprescindible." -SETH GODIN, autor de This Is Marketing, bestseller de The New York Times Seguramente has escuchado que las historias son la mejor herramienta de negocios y que la narración de las mismas puede hacerlo todo, desde ayudar a los líderes a comunicarse mejor hasta motivar a los equipos de ventas y ganar clientes de la competencia. ¿Pero cuáles necesitas contar? ¿Y cómo hacerlo? En este libro, Kindra Hall, una reconocida narradora profesional y oradora, revela las cuatro historias únicas que puedes usar para diferenciar, cautivar y elevar: -La historia del valor: para convencer a los clientes de que necesitan lo que tú ofreces. -La historia de la fundación: para persuadir a los inversores y clientes de que vale la pena invertir en tu organización. -La historia del propósito: para alinear e inspirar a tus empleados y clientes internos. -La historia del consumidor: para permitir que aquellos que utilizan tu producto o servicio compartan tus experiencias auténticas con otros. Contarlas bien es una habilidad simple y accesible que cualquiera puede desarrollar. Con estudios de casos, perfiles de empresas y anécdotas respaldados por investigaciones, Kindra ofrece pasos específicos y accionables que puedes tomar para encontrar, crear y aprovechar las historias que ya tienes y que simplemente no estás contando.
Historic Bay Area Visionaries (American Chronicles)
by Robin ChapmanFor centuries, California's environment has nurtured remarkable people. Ohlone Lope Inigo found a way to protect his family in troubled times on the shores of San Francisco Bay. Pioneer Juana Briones made a fortune from her rancho yet took the time to care for those in need. Innovator Thomas Foon Chew discovered a climate for success, in spite of the obstacles. Around the region that became Silicon Valley, filmmaker Charlie Chaplin found inspiration, poet Robert Louis Stevenson uncovered adventure and Sarah Winchester built a house that would intrigue people long after she was gone. Author Robin Chapman shares fascinating tales of those who exemplify the enterprising spirit of the Golden State.
Historic Philadelphia: An Illustrated History
by James SmartHistoric Philadelphia: An Illustrated History by James Smart
Historic Racial Exclusion and Subnational Socio-economic Outcomes in Colombia: Equal but Different (Latin American Political Economy)
by Irina España-EljaiekThis book examines the geo-racialized order of the Colombian state and its consequences for Afro-descendant territories. To do so, it employs a historical institutional approach tracing racial exclusion and subnational socioeconomic outcomes in Colombia during the late nineteenth to mid-twentieth centuries. It uses a mixed-methods and interdisciplinary qualitative and quantitative analytical approach to identify the quantitative effects of informal racial exclusion on subnational collective outcomes, as well as to show more precisely how these effects were generated. Through its exploration of Colombia’s geo-racialized project, implicit exclusion of Afro-descendant territories and spatialized nature of racial diversity, this book contributes to literatures of Latin American political economy, institutional theory, racial politics and economic history.
Historic Sears, Roebuck and Co. Catalog Plant
by John Oharenko Homan Arthington FoundationLocated on the site of the original Sears Tower, the historic Sears, Roebuck and Company catalog plant is one of the nation's most unique landmarks. Representing American ingenuity at its best, Richard Sears and Julius Rosenwald combined technology, commerce, and social science with bricks and mortar to build "the World's Largest Store" on Chicago's West Side. Completed in 1906, the plant housed nearly every conceivable product of the time: clothing, jewelry, furniture, appliances, tools, and more. The complex employed 20,000 people, and merchandise orders were processed and delivered by rail--within the same day. During the first two decades of the 20th century, almost half of America's families shopped the over 300 million catalogs published in that era. WLS (World's Largest Store) Radio broadcasted the Gene Autrey show from the top of the tower, and the first Sears retail store opened here on Homan Avenue and Arthington Street. In 1974, Sears moved to the current Sears Tower. Thanks to many individuals who fought to save these architecturally and historically important treasures, the administration building, the original Sears Tower, the catalog press-laboratory building, and the powerhouse remain today. There are currently plans for redeveloping these buildings into housing, office, and retail space. A new Homan Square Community Center stands on the site of the merchandise building.
Historical Analysis in Economics
by Graeme Donald SnooksNeo-classical economics is frequently criticised for paying inadequate attention to historical processes. However, it has proved easier to make broad claims that `history matters' than to theorise with any depth about the appropriate role for history in economic analysis. Historical Analysis in Economics considers what history can contribute to the science of economics: how would it matter if `history mattered?'
Historical Archaeologies of Capitalism
by Mark P. Leone Jocelyn E. KnaufThis new edition of Historical Archaeologies of Capitalism shows where the study of capitalism leads archaeologists, scholars and activists. Essays cover a range of geographic, colonial and racist contexts around the Atlantic basin: Latin America and the Caribbean, North America, the North Atlantic, Europe and Africa. Here historical archaeologists use current capitalist theory to show the results of creating social classes, employing racism and beginning and expanding the global processes of resource exploitation. Scholars in this volume also do not avoid the present condition of people, discussing the lasting effects of capitalism's methods, resistance to them, their archaeology and their point to us now. Chapters interpret capitalism in the past, the processes that make capitalist expansion possible, and the worldwide sale and reduction of people. Authors discuss how to record and interpret these. This book continues a global historical archaeology, one that is engaged with other disciplines, peoples and suppressed political and economic histories. Authors in this volume describe how new identities are created, reshaped and made to appear natural. Chapters in this second edition also continue to address why historical archaeologists study capitalism and the relevance of this work, expanding on one of the important contributions of historical archaeologies of capitalism: critical archaeology.
Historical Capitalism
by Immanuel WallersteinA succinct introduction to the history of capitalism by the renowned political theorist. In this short, highly readable book, the master of world-systems theory provides a succinct anatomy of capitalism over the past five hundred years. Considering the way capitalism has changed and evolved over the centuries, and what has remained constant, he outlines its chief characteristics. In particular, he looks at the emergence and development of a world market, and of labor; in doing so, he argues that capitalism has brought about immiseration in the Global South. As long as they remain within a framework of world capitalism, Wallerstein concludes, the economic and social problems of developing countries will remain unresolved.Historical Capitalism, published here with its companion essay Capitalist Civilization, is a concise, compelling beginners' guide to one of the most challenging and influential assessments of capitalism as a world-historic mode of production.
Historical Dictionary of the 1940s
by James Gilbert Ryan Leonard C SchlupThe only available historical dictionary devoted exclusively to the 1940s, this book offers readers a ready-reference portrait of one of the twentieth century's most tumultuous decades. In nearly 600 concise entries, the volume quickly defines a historical figure, institution, or event, and then points readers to three sources that treat the subject in depth. In selecting topics for inclusion, the editors and authors offer a representative slice of life as contemporaneous Americans saw it - with coverage of people; movements; court cases; and economic, social, cultural, political, military, and technological changes. The book focuses chiefly on the United States, but places American lives and events firmly within a global context.
Historical Epistemology of Ecological Economics: Essays on the Styles of Economic Reasoning (Contributions to Economics)
by Alberto FragioThis volume uses historical epistemology in order to address several topics in the history of economic thought, with special emphasis on ecological economics, environmental metaphors of scarcity, and mathematical ecology. Using the field of ecological economics as an anchor point, the author reflects on the styles of reasoning in economics with a view towards understanding the nature of disagreement that stems from a failure of communication between rival approaches in economics. A thorough inquiry into issues related to identity, coherence, pluralism, and reception, this volume will appeal to researchers and students interested in history of economic thought, ecological economics, and philosophy of the sciences.
Historical Industrial Buildings and their Real Estate Utilisation: Comparison between Germany and the United Kingdom (Studien zum nachhaltigen Bauen und Wirtschaften)
by Thomas Glatte Robin Groer Patrick J. MorrisseyBoth Germany and the United Kingdom have economically vital cities and peripheral locations that contain historic industrial structures or districts. This prompts the question of how to manage historic industrial buildings, and how they can be preserved to maintain their value while simultaneously benefiting future generations. This book focuses on the potential and redevelopment opportunities of historical industrial buildings. While on the one hand, these historical industrial buildings reflect culturally significant buildings and sites deserving of appreciation and hence preservation, on the other hand, they are frequently situated in promising and fascinating locations that could represent significant possibilities for urban development and neighborhood planning. This publication is part of the series Studien zum nachhaltigen Bauen und Wirtschaften.
Historical Legacies of Communism in Russia and Eastern Europe
by Stephen Kotkin Mark R. BeissingerThis book takes stock of arguments about the historical legacies of communism that have become common within the study of Russia and East Europe more than two decades after communism's demise and elaborates an empirical approach to the study of historical legacies revolving around relationships and mechanisms rather than correlation and outward similarities. Eleven essays by a distinguished group of scholars assess whether post-communist developments in specific areas continue to be shaped by the experience of communism or, alternatively, by fundamental divergences produced before or after communism. Chapters deal with the variable impact of the communist experience on post-communist societies in such areas as regime trajectories and democratic political values; patterns of regional and sectoral economic development; property ownership within the energy sector; the functioning of the executive branch of government, the police, and courts; the relationship of religion to the state; government language policies; and informal relationships and practices.
Historical Organization Studies: Theory and Applications
by Mairi Maclean, Stewart R. Clegg, Roy Suddaby and Charles HarveyWe are now entering a new phase in the establishment of historical organization studies as a distinctive methodological paradigm within the broad field of organization studies. This book serves both as a landmark in the development of the field and as a key reference tool for researchers and students. For two decades, organization theorists have emphasized the need for more and better research recognizing the importance of the past in shaping the present and future. By historicizing organizational research, the contexts and forces bearing upon organizations will be more fully recognized, and analyses of organizational dynamics improved. But how, precisely, might a traditionally empirically oriented discipline such as history be incorporated into a theoretically oriented discipline such as organization studies? This book evaluates the current state of play, advances it and identifies the possibilities the new emergent field offers for the future. In addition to providing an important work of reference on the subject for researchers, the book can be used to introduce management and organizational history to a student audience at both undergraduate and postgraduate levels. The book is a valuable source for wider reading, providing rich reference material in tutorials across organizational studies, or as recommended or required reading on courses with a connection to business or management history.
Historical Patterns of Industrialization
by Tom KempIndustrialization is still the factor that distinguishes the modern world from the past, and advanced countries from undeveloped ones. In this revised and expanded edition, Tom Kemp uses the historical record of industrialization to explore key questions about its impact and the significance we assign to it. The book adopts a thematic approach to examine the roles of technology, banking, transport and the state; the fate of the peasantry in an industrializing society; and the changing features of industrial capitalism in the latter part of the 19th century. It features four contrasted case studies from outside Europe - India, Canada, Japan and, for the first time in this second edition, South Africa. It is aimed at 1st year University/Polytechnic students and is suitable for courses in economic history, social history, development studies, applied economics, international economics and area studies.
Historical Perspectives on Chinese Economics (1949–2011)
by Zhuoyuan ZhangThe book summarizes the 60 year development of economic theories, explaining in detail the features and development of economic theories from 1949 to 1976 and in the reform and opening-up period. The author has made a systematic theoretical analysis on the economic situation from two different stages — before and after China's reform and opening-up, which put forward many unconventional point of view, and it has contributed visionary ideas for the research on China's economy. It provide the readers with a general understanding of the economic trend and development of contemporary China, with many pertinent answer to the practical and concrete problems about China's economy.
Historical Perspectives on Macroeconomics: Sixty Years After the 'General Theory' (Routledge Studies in the History of Economics)
by Philippe Fontaine Albert JolinkSince the publication of Keynes's General Theory of Employment, Interest and Money in 1936, macroeconomic theory has altered considerably. Each author in this volume focuses on an issue which either preceded, accompanied or followed the 'Keynesian Revolution' and helped to shape economics in subsequent years. Contributors reconsider some of the major concepts of the "General Theory": unemployment and the identity of income and output. They also highlight some of the controversies in macroeconomic theory and review the macroeconomic policy implications and consequences.
Historical Perspectives on Modern Economics: The Viennese Students of Civilization
by Erwin DekkerThis book argues that the work of the Austrian economists, including Carl Menger, Joseph Schumpeter, Ludwig von Mises and Friedrich Hayek, has been too narrowly interpreted. Through a study of Viennese politics and culture, it demonstrates that the project they were engaged in was much broader: the study and defense of a liberal civilization. Erwin Dekker shows the importance of the civilization in their work and how they conceptualized their own responsibilities toward that civilization, which was attacked left and right during the interwar period. Dekker argues that what differentiates their position is that they thought of themselves primarily as students of that civilization rather than as social scientists, or engineers. This unique focus and approach is related to the Viennese setting of the circles, which constitute the heart of Viennese intellectual life in the interwar period.
Historical Turning Points in Spanish Economic Growth and Development, 1808–2008 (Palgrave Studies in Economic History)
by Concha Betrán María A. PonsThis book analyses the main historical turning points in the Spanish economy and the related challenges it faced. It focuses on six turning points that changed the direction of the Spanish economy, and identifies the economic, social or political origin of these watersheds. It also compares the Spanish trajectory with the international one, exploring the macroeconomic context in which these turning points happened, as well as the external and internal constraints on domestic political choices for a small country like Spain. The book focuses on how Spain faced up to each turning point, the reforms that were implemented, the differences between the Spanish response and that of other countries, the results of the policies enacted and what problems were not tackled. This is an interesting and unique perspective as most of the turning points in economic history are generally studies from the viewpoint of core countries such as the UK, US or Germany. The ultimate objective is to learn useful lessons from Spanish economic history in order to better face future turning points.
Historical Urban Landscape
by Gábor SonkolyThis book uses the Historic Urban Landscape - the most recently codified notion of international urban heritage conservation - to demonstrate why it is necessary to demarcate history from cultural heritage and what consequences the increasing popularity of the latter have on history. It also demonstrates how the history of cultural heritage can be constructed as a historical problem. First, the conceptual history of urban heritage preservation - based on the standard setting instruments of international organizations - reveals the fundamental elements of the current concept of urban heritage. Second, this concept, as worded in the HUL approach, is investigated through the analysis of Vienna, which played a crucial role in the establishment of HUL. These examples are used to to show how the evolution of cultural heritage can be constructed as a historical problem.
Historical and Multidisciplinary Perspectives on Hope
by Steven C. van den HeuvelThis open access volume makes an important contribution to the ongoing research on hope theory by combining insights from both its long history and its increasing multi-disciplinarity. In the first part, it recognizes the importance of the centuries-old reflection on hope by offering historical perspectives and tracing it back to ancient Greek philosophy. At the same time, it provides novel perspectives on often-overlooked historical theories and developments and challenges established views. The second part of the volume documents the state of the art of current research in hope across eight disciplines, which are philosophy, theology, psychology, economy, sociology, health studies, ecology, and development studies. Taken together, this volume provides an integrated view on hope as a multi-faced phenomenon. It contributes to the further understanding of hope as an essential human capacity, with the possibility of transforming our human societies.
Historically Black Colleges and Universities' Guide to Excellence
by Dr. William R. HarveyFrom the esteemed President of Hampton University, an insider account that reveals the secret to HBCU graduates’ remarkable success—a distinguished honor roll which includes Vice President Kamala Harris, Dr. Martin Luther King Jr., Oprah Winfrey, Zora Neale Hurston, Toni Morrison, Ruth Carter, Ta-Nehisi Coates, and many others.In his more-than-four-decade tenure as the President of Hampton University—one of 107 Historically Black Colleges and Universities in America—Dr. William R. Harvey has been a champion of the cultural impact and value of HBCUs, demonstrated by the achievements of their numerous notable alumni. Their success is no coincidence. It is the result of a faultless formula that sets HBCUs apart and helps their students thrive—a formula built on core tenets, including displaying moral and wholesome values at all times, continuously pursuing character growth, and embracing communal responsibilities whenever possible.The mission of Dr. Harvey is to represent Blackness to its highest degree at every opportunity. He is a passionate believer in the remarkability of the Black diaspora in all its complexity and beauty. That conviction drives the timeless lessons he’s adhered to and has instilled in his students: the power of dress to establish respect; the importance of integrity; financial accountability; reverence for elders. It is these tried-and-true lessons and others that have uniquely prepared and propelled HBCU students to success for generations. The Historically Black Colleges and Universities' Guide to Excellence is a thoughtful and knowledgeable account of what it truly takes to successfully navigate a white world as a Black person while retaining one’s core Blackness. Practical and proven, it lays the groundwork for individual and communal Black prosperity.
Historicizing Self-Interest in the Modern Atlantic World: A Plea for Ego? (Political Economies of Capitalism, 1600-1850)
by Christine ZabelThis volume historicizes the use of the notion of self-interest that at least since Bernard de Mandeville and Adam Smith’s theories is considered a central component of economic theory. Having in the twentieth century become one of the key-features of rational choice models, and thus is seen as an idealized trait of human behavior, self-interest has, despite Albert O. Hirschman’s pivotal analysis of self-interest, only marginally been historicized. A historicization(s) of self-interest, however, offers new insights into the concept by asking why, when, for what reason and in which contexts the notion was discussed or referred to, how it was employed by contemporaries, and how the different usages developed and changed over time. This helps us to appreciate the various transformations in the perception of the notion, and also to explore how and in what ways different people at different times and in different regions reflected on or realized the act of considering what was in their best interest. The volume focuses on those different usages, knowledges, and practices concerned with self-interest in the modern Atlantic World from the seventeenth to twentieth centuries, by using different approaches, including political and economic theory, actuarial science, anthropology, or the history of emotions. Offering a new perspective on a key component of Western capitalism, this is the ideal resource for researches and scholars of intellectual, political and economic history in the modern Atlantic World.
Histories of Global Inequality: New Perspectives
by Christian Olaf Christiansen Steven L. B. JensenThis book argues that inequality is not just about numbers, but is also about lived, historical experience. It supplements economic research and offers a comprehensive stocktaking of existing thinking on global inequality and its historical development. The book is interdisciplinary, drawing upon regional and national perspectives from around the world while seeking to capture the multidimensionality and multi-causality of global inequalities. Grappling with what economics offers – as well as its blind spots – the study focuses on some of today’s most relevant and pressing themes: discrimination and human rights, defences and critiques of inequality in history, decolonization, international organizations, gender theory, the history of quantification of inequality and the history of economic thought. The historical case studies featured respond to the need for wider historical research and to calls to examine global inequality in a more holistic manner.The Introduction 'Chapter 1 Histories of Global Inequality: Introduction' is open access under a CC BY 4.0 license via link.springer.com.
Histories of Political Public Relations: From Propaganda to Public Health (The History of Public Relations)
by Anastasios Theofilou Martina TopićDespite strong arguments that have been exploring the influence of Public Relations (PR) on public information, propaganda, the development of nation branding and policy-making, there remains little research on the history of governmental PR. This has led to a limited understanding of the discipline that aligns it with a supportive role to wider marketing campaigns or with a stretch to political communication through lobbying.Responding to this challenge, this book explores PR’s historical connection to government communication. The editors assemble respected contributors to explore government PR through a series of micro-histories and also examine larger theoretical issues, including the relationship between PR and propaganda. The chapters explore behavioural aspects of government campaigning and the tools and techniques typically used. In the context of COVID-19 and global resistance to measures, while health and climate scientists warn that there might be more pandemics to come, looking at behavioural campaigning becomes even more relevant.This book will add knowledge and understanding to the fields of PR history and historiography. Academics and researchers will find the volume appropriate for research and teaching.
Histories of Racial Capitalism (Columbia Studies in the History of U.S. Capitalism)
by Jenkins, Destin; Leroy, JustinThe relationship between race and capitalism is one of the most enduring and controversial historical debates. The concept of racial capitalism offers a way out of this impasse. Racial capitalism is not simply a permutation, phase, or stage in the larger history of capitalism—since the beginning of the Atlantic slave trade and the colonization of the Americas, capitalism, in both material and ideological senses, has been racial, deriving social and economic value from racial classification and stratification. Although Cedric J. Robinson popularized the term, racial capitalism has remained undertheorized for nearly four decades.Histories of Racial Capitalism brings together for the first time distinguished and rising scholars to consider the utility of the concept across historical settings. These scholars offer dynamic accounts of the relationship between social relations of exploitation and the racial terms through which they were organized, justified, and contested. Deploying an eclectic array of methods, their works range from indigenous mortgage foreclosures to the legacies of Atlantic-world maroons, from imperial expansion in the continental United States and beyond to the racial politics of municipal debt in the New South, from the ethical complexities of Latinx banking to the postcolonial dilemmas of extraction in the Caribbean. Throughout, the contributors consider and challenge how some claims about the history and nature of capitalism are universalized while others remain marginalized. By theorizing and testing the concept of racial capitalism in different historical circumstances, this book shows its analytical and political power for today’s scholars and activists.