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Hit and Run Trading II
by Jeff Cooper David C. ReifFollowing up on his original collection of trading methods in Hit & Run Trading, is Jeff Cooper's second and equally exceptional book, Hit & Run Trading Volume II - recently updated!Discover how to capture the explosive moves in stocks in his latest work containing:16 personal trading strategiesReadily identifiable patterns you can consistently count onOver 200 information-packed pages in a large 8½ x 11 format21 fully illustrated chapters with over 100 sample charts of real tradesCooper's finest learning sheets that will serve as your personal coach on a daily basisPLUS answers and insight into the most frequently asked questions about short-term tradingWith or without Volume I, you'll find plenty of new, high-profit potential strategies and methods in Jeff Cooper's newly updated Hit and Run Trading II.
Hit the Culture Button: Unternehmenskultur erfolgreich entwickeln – Potentiale wirksam entfalten
by Thomas Ginter Alex RomppelDieses Buch zeigt, dass wirksames Kulturmanagement vor allem darauf abzielt, bereits vorhandene positive Muster der Unternehmenskultur zu identifizieren und diese im Sinne des heutigen und zukünftigen Erfolgs gezielt zu stärken. Es geht folglich darum, das Beste aus dem zu machen, was bereits da ist: Man arbeitet somit nicht an der Kultur, sondern vielmehr mit der Kultur.Die Autoren zeigen, wie Unternehmen durch nachhaltiges Kulturmanagement ihre Unternehmenskultur erfolgreich entwickeln und vorhandene Potentiale entfalten können. Basierend auf zahlreichen Projekten in Organisationen und mehr als 30 Jahren Berufserfahrung vermitteln Thomas Ginter und Alex Romppel einen pragmatischen und innovativen Management-Ansatz. Dabei gehen die Autoren von der Prämisse aus, dass Kulturmanagement ein kollektiver Prozess ist. Denn Kultur wächst beständig Tag für Tag aus allem, was die Akteure einer Organisation tun, oder eben auch nicht tun.Zunächst erklären die Autoren den Begriff Kultur und beschreiben aus welchen fünf zentralen Fragmenten sich diese zusammensetzt. Anschließend stellen sie ihren vielfach in der Praxis erprobten Prozess vor, der Kultur sichtbar, verständlich und damit für alle Mitarbeitenden im Unternehmen nutzbar macht. Ein Buch von Praktikern für Praktiker mit Tipps und anwendungsnahen Methoden für die direkte Umsetzung.
Hit the Ground Running
by Jason JenningsWant to compete with the best of the best? Then hit the ground running. Here?s how. The toughest job in business is taking over as a new leader. You have to quickly assess the situation, pull together a strong team, decide on a strategy, and inspire everyone to execute it. The stakes for new leaders are even higher. Whether you?ve been brought on to fix something that?s broken, launch a product, move the company in a new direction, or head up a division, every new leader is under the gun to get up to speed and begin producing strong numbers? ASAP. In Hit the Ground Running, Jason Jennings introduces us to America?s best performing new CEOs who pulled off the most impressive transformations of the decade. They doubled revenues, more than tripled earnings per share, and doubled their company?s net profit margins. After interviewing and analyzing the stories of these top leaders, Jennings delivers their hard- earned, battle-tested strategies, which will inspire any new leader to take the helm and start delivering. When Richard and Tim Smucker were appointed co-CEOs of The J. M. Smucker Company, they shared their strategy with everyone and got them on board with their mission. Since then, Smucker?s went on to dominate the markets and bring in billions of dollars of new business. Mike McCallister, the CEO of a twenty-billion-dollar health-services giant, decided to stop pretending and publicly admit that health insurance is broken. Humana began to replace a crippled, complex, and confusing system with one that works and has more than tripled revenues, earnings, and share price since McCallister took over. By processing change in bite-size pieces, Jeffrey Lorberbaum led Mohawk Industries through twenty successful acquisitions and turned his family?s carpet-making business into the largest flooring company in the world. Filled with engaging stories and lessons from the cream of the crop, Hit the Ground Running will help new leaders at every level balance short- and long-term goals as well as the needs of shareholders, employees, customers, and the community.
Hitachi Rail Limited (A)
by Nobuo Sato David J. Collis Akiko KannoHitachi must decide whether to make a British executive, who has successfully built its European rail business from scratch, head of its global rail division even though the bulk of revenues for the unit still come from Japan. The case describes, the history of Hitachi Rail as the provider of trains for the Japanese Shinkansen, its struggles to build a European business with expatriates before the success of an outside hire, Alistair Dormer, in winning major contracts in the UK. By 2014, Hitachi is wondering whether to make Dormer CEO of the global rail business in order to further globalise the unit. Will an outsider and a foreigner be the correct choice for a Japanese company? How can the values of the Japanese company be preserved as it globalises? what changes are necessary to further globalise the business?
Hitachi Rail Limited (B)
by Nobuo Sato David J. Collis Akiko KannoDescribes the strategy and organisation changes made by British executive, Alistair Domer, after he is made head of Hitachi Rail's global business. The company acquires an Italian company, continues to win contracts in the UK, but struggles to bring its greenfield manufacturing facility up to speed as knowledge transfer from Japan proves difficult. Dormer creates a new global organisation structure with executives based in different geographies and tries to maintain the traditional Hitachi values in the new organisation.
Hitler's Shadow Empire: Nazi Economics and the Spanish Civil War
by Pierpaolo BarbieriA revealing look at Nazi involvement in the Spanish Civil War, their economic ambitions, how it came to be, and how they operated.Pitting fascists and communists in a showdown for supremacy, the Spanish Civil War has long been seen as a grim dress rehearsal for World War II. Francisco Franco’s Nationalists prevailed with German and Italian military assistance—a clear instance, it seemed, of like-minded regimes joining forces in the fight against global Bolshevism. In Hitler’s Shadow Empire Pierpaolo Barbieri revises this standard account of Axis intervention in the Spanish Civil War, arguing that economic ambitions—not ideology—drove Hitler’s Iberian intervention. The Nazis hoped to establish an economic empire in Europe, and in Spain they tested the tactics intended for future subject territories.The Nazis provided Franco’s Nationalists with planes, armaments, and tanks, but behind this largesse was a Faustian bargain. Through weapons and material support, Germany gradually absorbed Spain into an informal empire, extending control over key Spanish resources in order to fuel its own burgeoning war industries. This plan was only possible and profitable because of Hitler’s economic czar, Hjalmar Schacht, a “wizard of international finance.” His policies fostered the interwar German recovery and consolidated Hitler’s dictatorship. Though Schacht’s economic strategy was eventually abandoned in favor of a very different conception of racial empire, Barbieri argues it was in many ways a more effective strategic option for the Third Reich.Deepening our understanding of the Spanish Civil War by placing it in the context of Nazi imperial ambitions, Hitler’s Shadow Empire illuminates a fratricidal tragedy that still reverberates in Spanish life as well as the world war it heralded.Praise for Hitler’s Shadow Empire“A fascinating, beautifully written account of a plan for the German economic domination of Europe that was pushed in the 1930s by the Nazis but above all by non-Nazi and more traditionally oriented German economic bureaucrats. Barbieri makes us think again about the relationship between economics and racial policies in the making of Nazi aggression.” —Harold James, author of Making the European Monetary Union“Hitler’s Shadow Empire recasts our understanding of the German and Italian interventions in the Spanish Civil War. In this brilliant debut, Barbieri shows that informal imperialism played a more important part than fascist ideology in the way that Berlin looked at the conflict. Barbieri also has a keen ear for the continuing echoes of the Civil War for Spain—and indeed for Europe—today.” —Niall Ferguson, author of The Ascent of Money
Hitler's Silent Partners: Swiss Banks, Nazi Gold, and the Pursuit of Justice
by Isabel VincentAward-winning journalist Isabel Vincent unravels the labyrinthine story behind the headlines by taking us through the life of survivor Renée Appel, who found refuge in Canada. With her, we come to understand what it means to wait for justice: how, on the eve of war, desperate men and women entrusted their life savings to Swiss banks; how Nazis laundered gold looted from Jewish families; how the demands of international business, Swiss bank secrecy, and greed kept the truth hidden for over half a century and still prevent restitution from being made. Hitler's Silent Partners is a rigorous and often heartbreaking look at statistics seldom given a human face.From the Trade Paperback edition.
Hitmakers: How Brands Influence Culture
by Ana AndjelicModern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (and not through advertising) is a matter of strategy. In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.A cultural hit is an idea, content, or entertainment that a large number of consumers pay attention to, share and talk about. Once cultural hits become market hits, by lifting brand popularity or driving product sales, they have a strong financial return for a company. Brands are motivated to start producing as many cultural hits as possible, and these new formats replace traditional brand marketing strategies.In the book, Ana Andjelic clearly articulates the complexity of this modern brand building, and provides a set of practical examples and tools that can be used by brand strategists to produce a cultural hit.
Hits and Misses: The Indian Banking Story
by Madan SabnavisDo you often wonder—‘Is my money safe in banks?’ India is grappling with its worst banking crisis ever, and we are still trying to figure out what landed us here. This book analyses the role of the government and RBI in allowing the problem to reach the dimension it has assumed today. When will the never-ending NPA issue be resolved? Does it make sense to merge two PSBs when the culture and governance structures are alike? Should the RBI reserves be used in times of crisis? Should the tenure of a CEO be long or short? The book ponders and debates on some of these questions. Hits and Misses presents the two sides of the Indian banking story by giving an account of the reforms as well as quandaries in times of extraordinary economic and political challenges. The book answers many relevant questions by highlighting the highs and lows of the banking sector, which became subjects of debate in media and financial circles.
Hitting Your BullsEye
by Jack MyrickMake people development your Launch pad to Growth. People do make the difference. In today's complex environment, a great product is just the ante to get in the game. The real game changer is the people who create your customer's experience. In Hitting Your BullsEye you will learn skills that will develop yourself and your team to create such an experience that your customers will want to return and tell others your story-"Your BullsEye." This is what Matt learns in our business parable as he tries to rescue his business from failure. He learns specific skills and strategies that help him create a growth culture that drives his business to a new and wonderful level. Hitting Your BullsEye is written in parable style and uses an engaging story to reinforce the lessons learned. Take these lessons and put them into practice in your business. When you do this it creates a growth culture that engages employees and creates customer loyalty that truly will cause a Growth Revolution. Free resources that go along with this book can be found at: www.hittingyourbullseye.com
Hitting the Brakes: Engineering Design and the Production of Knowledge
by Ann JohnsonIn Hitting the Brakes, Ann Johnson illuminates the complex social, historical, and cultural dynamics of engineering design, in which knowledge communities come together to produce new products and knowledge. Using the development of antilock braking systems for passenger cars as a case study, Johnson shows that the path to invention is neither linear nor top-down, but highly complicated and unpredictable. Individuals, corporations, university research centers, and government organizations informally coalesce around a design problem that is continually refined and redefined as paths of development are proposed and discarded, participants come and go, and information circulates within the knowledge community. Detours, dead ends, and failures feed back into the developmental process, so that the end design represents the convergence of multiple, diverse streams of knowledge. The development of antilock braking systems (ABS) provides an ideal case study for examining the process of engineering design because it presented an array of common difficulties faced by engineers in research and development. ABS did not develop predictably. Research and development took place in both the public and private sectors and involved individuals working in different disciplines, languages, institutions, and corporations. Johnson traces ABS development from its first patents in the 1930s to the successful 1978 market introduction of integrated ABS by Daimler and Bosch. She examines how a knowledge community first formed around understanding the phenomenon of skidding, before it turned its attention to building instruments to measure, model, and prevent cars' wheels from locking up. While corporations' accounts of ABS development often present a simple linear story, Hitting the Brakes describes the full social and cognitive complexity and context of engineering design.
Hitting the Curveballs: How Crisis Can Strengthen and Grow Your Business
by Jay MyersThis inspirational, informative guide offers &“proven and tested practical ideas for growing your business in . . . [a] challenging economic environment&” (Madan Birla, author of FedEx Delivers). Starting a business can be easy—until the economy starts throwing you curve balls. And &“The Great Recession&” was the biggest curve ball in the last 80 years. But while 200,000 small businesses across the country were forced to close their doors, Jay Myers, founder and CEO of Interactive Solutions, Inc., managed to double his revenue—even after losing 80 percent of the company&’s sales team. Myers and his company, headquartered in Memphis, Tennessee, made a conscious decision in 2007 that they were &“not going to participate in the recession&” and weathered both personal and professional crises to not only strengthen the company but grow ISI&’s business like never before. A storyteller at heart, Myers offers readers plenty of tips and practical advice that any entrepreneur or small business owner can apply. But he also challenges those same entrepreneurs and small business owners to get &“out of their comfort zone&” and embrace creative new strategies, such as employee accountability and second chances, niche marketing, and using your book as your hook. Myers shows small business owners and entrepreneurs how to not only hit the curveballs that are thrown their way, but actually use them to grow their business in times of adversity.
Hitting the Wall: Nike and International Labor Practices
by Jennifer Burns Debora L. SparThe case 'Hitting the Wall: Nike and International Labor Practices' is set in the mid-1990s, when Nike, one of the world's most successful footwear companies, is hit by a spate of alarmingly bad publicity. After years of high-profile media attention as the company that can "just do it," Nike is suddenly being portrayed as a firm that relies on low-cost, exploited labor in its overseas plants. Nike officials vigorously deny the charges, claiming that Nike has no control over the independent contractors who manufacture Nike shoes. But the activists will not retreat. Eventually, Nike must learn to deal with the activists' claims and with the tangle of conflicting data that surrounds the concept of a "fair" or "living" wage.
Hjalmar Schacht: Präsident der Reichsbank zwischen zwei Weltkriegen
by Arie van der HekHjalmar Schacht gilt auf Grund seiner Rolle als Präsident der Reichsbank bis heute als umstrittene Figur in der Wirtschaftsgeschichte. Gleichwohl er nach dem Zweiten Weltkrieg umfassende Kritik an der Geld-, Finanz- und Wirtschaftspolitik der Bundesbank und der Bundesregierung übte, fanden seine theoretischen Ansichten bisher wenig Beachtung. Dabei ist sein Beitrag zur wirtschaftswissenschaftlichen Forschung bemerkenswert.Dieses Buch diskutiert daher erstmals systematisch Schachts Ansichten zur Geld- und Konjunkturpolitik. Im Mittelpunkt steht dabei die Frage, welche Bedeutung Schachts Analysen für die Gestaltung von geld- und konjunkturpolitischen Systemen haben, die inhärent eine Preis- und Wechselkursstabilität fördern. Vergleicht man seine Analysen mit denen anderer Teilnehmer der wirtschaftlichen Debatte in der Nachkriegszeit, sind sie in Tiefgang und Treffsicherheit kaum übertroffen.
Hoag Orthopedic Institute
by Robert S. Kaplan Jonathan WarshTwo groups of orthopedic surgeons form a joint venture with a community hospital to establish Hoag Orthopedic Institute, a for-profit hospital and two ambulatory service centers. By controlling and integrating all aspects of the patients' medical treatment, the physicians deliver superior outcomes, which they communicate with an annual public outcomes report. They also introduce bundled payment contracts with three insurers for orthopedic surgeries, and join a multi-hospital study for applying time-driven activity-based costing to identify process improvement and cost reduction opportunities. The case concludes with HOI leaders examining several options for expansion and growth.
Hoax: Donald Trump, Fox News, and the Dangerous Distortion of Truth
by Brian StelterThe instant New York Times bestseller that reveals the collusion between Fox News and Donald Trump—with explosive new reporting covering the election and the January 6 riot.As the nation recovers from the Trump presidency, many questions remain: Why was the COVID-19 pandemic so grossly mishandled? How did we get so politically polarized? What caused white nationalist groups to come out of the shadows, and are they here to stay? The answers lie the twisted story of the relationship between Donald Trump and Fox News. Through firsthand accounts from over 250 current and former Fox insiders, CNN anchor and chief media correspondent Brian Stelter unlocks the inner workings of Rupert Murdoch&’s multibillion-dollar media empire. The confessions are shocking: &“We don&’t really believe all this stuff,&” a producer says. &“We just tell other people to believe it.&” Stelter completes the story of the Trump years and looks toward the future of the network that made him. Hoax is a book for anyone who reads the news and wonders how we got here, and what happens next.
Hobbes on Legal Authority and Political Obligation
by Luciano VeneziaHobbes on Legal Authority and Political Obligation develops a new interpretation of Hobbes's theory of political obligation. According to the account developed in the book, the directives issued by the sovereign as introducing authoritative requirements, so that subjects are morally obligated to obey them.
Hobohemia and the Crucifixion Machine: Rival Images of a New World in 1930s Vancouver
by Todd MccallumIn the early years of the Great Depression, thousands of unemployed homeless transients settled into Vancouver’s “hobo jungle.” The jungle operated as a distinct community, in which goods were exchanged and shared directly, without benefit of currency. The organization of life was immediate and consensual, conducted in the absence of capital accumulation. But as the transients moved from the jungles to the city, they made innumerable demands on Vancouver’s Relief Department, consuming financial resources at a rate that threatened the city with bankruptcy. In response, the municipality instituted a card-control system—no longer offering relief recipients currency to do with as they chose. It also implemented new investigative and assessment procedures, including office spies, to weed out organizational inefficiencies. McCallum argues that, threatened by this “ungovernable society,” Vancouver’s Relief Department employed Fordist management methods that ultimately stripped the transients of their individuality. Vancouver’s municipal government entered into contractual relationships with dozens of private businesses, tendering bids for meals in much the same fashion as for printing jobs and construction projects. As a result, entrepreneurs clamoured to get their share of the state spending. With the emergence of work relief camps, the provincial government harnessed the only currency that homeless men possessed: their muscle. This new form of unfree labour aided the province in developing its tourist driven “image” economy, as well as facilitating the transportation of natural resources and manufactured goods. It also led eventually to the most significant protest movement of 1930s’ Canada, the On-to-Ottawa Trek. Hobohemia and the Crucifixion Machine explores the connections between the history of transiency and that of Fordism, offering a new interpretation of the economic and political crises that wracked Canada in the early years of the Great Depression.
Hochfrequenzhandel: Kompakt, verständlich, aktuell (essentials)
by Uwe GresserDieser Band erl#65533;utert anschaulich die Produkte, die Systeme und den regulatorischen Rahmen im computergest#65533;tzten B#65533;rsenhandel. Er ist damit die konsequente Fortsetzung und Vertiefung des ersten Bandes "Analyse, Strategien, Perspektiven". Inzwischen ist der Anteil des Hochfrequenzhandels auf mehr als 80 Prozent der gesamten B#65533;rsenums#65533;tze gestiegen. Eine nicht mehr aufzuhaltende Entwicklung, die alle Marktteilnehmer, seien es private Investoren oder professionelle Trader, betrifft. Die Diskussion des Themas Hochfrequenzhandel ist hochaktuell und allgegenw#65533;rtig. Es wird deutlich, dass dieses Ph#65533;nomen auf unterschiedlichste Art beschrieben werden kann. Eines ist sicher - der Hochfrequenzhandel ist unvermeidbar und hat die Anlegerwelt v#65533;llig und nachhaltig ver#65533;ndert, nichts ist mehr so wie zuvor. Gefragt sind nun klare Entscheidungsalternativen und Verhaltensregeln. Das Buch gibt darauf alle notwendigen Antworten.
Hochschulen im Wandel: Entwicklungsprozesse im Netzwerk gestalten
by Roland Brünken Markus Reihlen Joachim Härtling Stefan LöhrkeDieser Sammelband befasst sich mit Herausforderungen des Qualitätsmanagements im Bereich von Studium und Hochschullehre. Sie reichen von der Leitbildentwicklung, der Steuerung entlang von Zielen, der Errichtung effektiver Strukturen bis hin zur Errichtung eines sinnvollen Monitorings- und Evaluationswesens. Die Autorinnen und Autoren legen dar, wie ihre Universitäten die Herausforderungen im Kontext des Netzwerks Quality Audit bearbeitet haben. Anhand von konkreten Praxisbeispielen und theoretischen Untersuchungsansätzen in Anlehnung an die Praxisforschung werden die Lösungsansätze mit Bezug auf bestehende Theorien kritisch reflektiert und analysiert. Gleichzeitig wird aufgezeigt, wie Netzwerkarbeit im Hochschulkontext gelingen kann.
Hochschulen in Zeiten der Digitalisierung: Lehre, Forschung und Organisation (Angewandte Wirtschaftsinformatik)
by Thomas Barton Christian Müller Christian SeelDigitalisierung für Hochschulen – Dieses Buch zeigt, wie es gehtIn diesem Buch erfahren Sie alles zu Digitalisierungsprozessen an Hochschulen und Universitäten. Die Autoren erläutern die Herausforderungen für Lehre, Forschung und die interne Organisation und präsentieren ihre Lösungen zu: Digitalisierung von HochschulprozessenDigitalisierung des Studiums (der Forschung, Lehre und des Lernens)Informationssysteme an HochschulenAnwendungsszenarienDas Buch richtet sich in erster Linie an Führungskräfte und Lehrende im Hochschulbetrieb, aber ebenso an Projektleiter, Projektmitarbeiter und interessierte Studierende.Universität 4.0: Lernen Sie in diesem Buch neue Digitalisierungsstrategien für HochschulenDank vieler Beispiele und praxisnahen Anwendungen vermittelt Ihnen dieses Buch ein Gefühl für die Problematik und stellt verschiedene Digitalisierungskonzepte vor, welche die digitale Lehre in Hochschulen positiv beeinflussen können. Werfen Sie gemeinsam mit Prof. Dr. Thomas Barton, Prof. Dr. Christian Müller und Prof. Dr. Christian Seel einen Blick auf die vielfältigen Einsatzgebiete der Digitalisierung, wie: elektronische PrüfungeneLearning (u. a. MOOCs)die digitale Abgabe von Hausarbeitender Einsatz von Podcastselektronische AbstimmungssystemeAugmented RealityDas Buch zeigt Ihnen, dass die Digitalisierung gleichermaßen Auswirkungen auf das Hochschulmanagement und die Wissenschaft hat, wie etwa die Forschung und die dazugehörigen Forschungsprozesse.
Hochschulerfinderrecht
by Louis Pahlow Klaus Ferdinand GärditzMit dem Wegfall des Hochschullehrerprivilegs 2002 kommen auf die deutschen Hochschulen neue Aufgaben zu. Forschungsergebnisse müssen nun auf Ihre Verwertbarkeit geprüft, Patentanmeldungen getätigt und zahlungskräftige Abnehmer gefunden werden. Zudem stellen sich ganz neue Fragen in Bezug auf die Lehr- und Forschungsfreiheit, die Einwerbung von Drittmitteln und die Kooperationen mit außeruniversitären Forschungseinrichtungen sowie der Industrie. Das vorliegende Handbuch will die genannten Fragenkreise im Spannungsfeld von öffentlichem Dienstrecht, Hochschulrecht einerseits, dem Recht des Geistigen Eigentums andererseits umfassend beantworten. Das Werk richtet sich an die Praxis in den Hochschulen, aber auch in der Industrie und Rechtsberatung.
Hochsensibilität – Jobchance oder Karrierekiller in der VUCA-Welt: Erfahrungen aus Coaching, Leistungssport und Job
by Torsten Schröder„Du bist immer so empfindlich!“ Ein Satz, den hochsensible Menschen oft hören. Die heutige Arbeitswelt ist mehr denn je durch Reizüberflutung gekennzeichnet und VUCA scheint der natürliche Feind hochsensibler Menschen zu sein. Volatilität, Unsicherheit, Komplexität und Ambiguität verstärken sich noch einmal, wenn sie auf besonders sensitive Menschen treffen. Oder ist genau das Gegenteil der Fall? Haben Menschen mit einem besonderen Gespür für den Moment, mit der Antenne für das Unbekannte besonders gute Chancen in einer Arbeitswelt, in der nichts mehr ist, wie es einmal war, und die geprägt ist von kontinuierlichem Wandel? Torsten Schröder geht dieser Frage nach und gibt einen Überblick über das immer noch unscharf definierte Phänomen der Hochsensibilität (und seiner „False Friends“ ADHS, Impostor-Syndrom, Hochbegabung). Praxisbeispiele reflektieren Erfahrungen aus Berufsalltag, Sport und Coaching.
Hochzeitsmarketing als ethnisch spezifisches Eventmarketing: Eine empirische Studie im Kontext großer türkischer Eventhallen in Deutschland
by Ergün KalayciErgün Kalayci öffnet in diesem Buch ein Fenster zum Hochzeitsmarketing in türkischen Eventhallen Deutschlands. Er navigiert durch die komplexen Gewässer des Dienstleistungs-, Ethno- und Eventmarketings, um eine Marketingstrategie zu zeichnen, die darauf abzielt, Kundenzufriedenheit und wirtschaftliche Rentabilität zu erhöhen. Durch einen sorgfältig konzipierten gemischtmethodischen Ansatz untersucht der Autor die unterschiedlichen Marktsegmente für türkische Eventhallen und segmentiert Kundenpräferenzen in klare Kategorien. Diese Erkenntnisse dienen als Schlüssel zum Verständnis der Beziehungen zwischen Kundenanforderungen, Eventgestaltung und Kundenzufriedenheit, und bieten konkrete Ansatzpunkte zur Verbesserung des Eventerlebnisses. Die Analyse betont die Bedeutung der Diversifikation von Geschäftskonzepten, besonders im Kontext der Coronakrise. Sie bietet nicht nur innovative Einblicke in die Felder des Ethnomarketings und Hochzeitsmarketings, sondern liefert auch praktische Anleitungen zur Verbesserung der Marketingstrategien für türkische Eventhallen in Deutschland und stellt somit eine wertvolle Ressource für die akademische Forschung sowie für die praktische Umsetzung im Bereich des Eventhallenmanagements dar.
Hoe Kan je Geld Besparen & Comfortabel Leven
by Laura BanditoHoe kan je geld besparen & comfortabel leven: Eenvoudige Tips om te budgetteren, minder uitgeven, & beter te leven.