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The Globalization of Advertising: Agencies, Cities and Spaces of Creativity (Routledge Studies in Human Geography)
by James R. Faulconbridge Peter Taylor Corinne Nativel Jonathan BeaverstockThe role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global brands both nationally and internationally. This book indentifies and addresses questions on the globalization of advertising through detailed study of the contemporary advertising industry in Detroit, Los Angeles and New York City and the way advertising work has changed in the three cities over recent years. The Globalization of Advertising draws upon previously unpublished research to unpack the contemporary structure, spatial organization and city geographies of global advertising agencies. The book demonstrates how teamwork in contemporary advertising agencies, intra-organizational power relations and the distribution of organizational capabilities all define how global agencies operate as transnationally integrated organizations. This in turn allows understanding to be developed of the role of the offices of global agencies located in the three case study cities, Detroit, Los Angeles and New York. The role of these three cities as preeminent markets for advertising in the USA is shown to have changed radically over recent years, experiencing both growth and decline in employment as a result of their position in global networks of advertising work; networks that operate in the context of a changing US economy and the rise of new and emerging centres of advertising in Asia and South America. This book offers a cutting edge overview of recent and current trends in the globalization of advertising and new insights into the way global advertising agencies operate in and through world cities. It will be a valuable resource for researchers and students studying Geography, Management and Sociology.
Globalization of Business: Practice and Theory
by Abbas J Ali Erdener KaynakCreate a successful strategy for competition in the global marketplace!Globalization of Business: Practice and Theory will give executives and business students a current, in-depth look at ways to become globally competitive in today's complex market. This essential guide offers you insight into issues every global businessperson needs to
The Globalization of Business: The Challenge of the 1990s (Routledge Revivals)
by John H DunningIn recent years economic activity has become increasingly globalized. One of the main instruments behind this process is the multinational enterprise. In The Globalization of Business, first published in 1993, John Dunning explores the latest issues in the world of international business and looks ahead at the remaining years of this century identifying the likely challenges of the future. What are the challenges posed by the technological, political and economic developments of the 1990s for international business? What are the implications of the opening up of new territories such as in Central and Eastern Europe and parts of China? To what extent are the competitive advantages of nation states increasingly coming to depend on the presence of multinational activity? What are the implications of the globalization of markets and production for the domestic economic policies of governments? This collection of essays will be vital reading to students of international business.
Globalization of CEMEX
by Pankaj Ghemawat Jamie L. MatthewsCEMEX is a Mexican company that has become a major international competitor in cement while maintaining a higher level of profitability than other, longer-established majors. CEMEX's superior profitability supplies a basis for discussing the sources of superior performance in a global context. In addition, the wide array of benefits that CEMEX derives from its operations in different countries broadens conventional notions of why firms globalize.
The Globalization of China’s Health Industry: Industrial Policies, International Networks and Company Choices (Palgrave Studies of Internationalization in Emerging Markets)
by Marco R. Di Tommaso Francesca Spigarelli Elisa Barbieri Lauretta RubiniThis book explores the ongoing transition of China’s economy by examining how its healthcare industry is growing and changing. The coronavirus pandemic has reinforced one of the authors' key points: in our complex, fragile, and interconnected societies, the production of health is a vital strategic ‘industry’. The case of China is particularly salient, because of its economic and geopolitical significance, and the scale of the healthcare challenge it has faced. Adopting a multi-level perspective, the authors examine the entrepreneurial role of the Chinese government as it seeks to strengthen the competitiveness of domestic firms. They analyze the strategies employed to improve China’s technology and capacity for innovation, and discuss China’s strategies and policies to ensure knowledge acquisition and creation in the long-term, with particular reference to international scientific collaborations. This book is a must-read for students, researchers, and policymakers interested in the prospects and challenges posed by the growth of the Chinese healthcare industry and its global impact.
The Globalization of Chinese Companies
by Arthur Yeung Katherine Xin Waldemar Pfoertsch Shengjun LiuChina business experts analyze the next wave of Chinese corporate giants as they emerge into the global marketplace The rise of China and its major corporations will be a key economic development in this century. Even as leading Chinese firms show their muscle through ambitious acquisitions of firms like Thinkpad and RCA, many western investors and business leaders know little or nothing about them. This book looks at the rise of Chinese firms, who they are, how they'll change the global competitive landscape, their strengths and weaknesses, and how established western firms might meet the challenges and opportunities this trend presents. Throughout the book, the authors examine and highlight the major differences between Chinese and western firms, particularly differences related to corporate leadership and organizational structure, how and why they choose M&A targets, global workforces, and political issues like unionization. A comprehensive, expert examination of emerging Chinese global corporations and how they will affect the global economy Ideal for investors and executives of western companies Written by a team of top China business experts and curated by the editor of the Chinese edition of the Harvard Business Review For anyone who wants to understand the future of Chinese companies and the opportunities and challenges their global emergence will present, The Globalization of Chinese Companies offers comprehensive, expert insight.
The Globalization of Chinese Enterprises: Trends and Characteristics (The Chinese Enterprise Globalization Series)
by Huiyao Wang Lu MiaoThe internationalization of Chinese enterprises is one of the most notable aspects of economic globalization in the 21st century. Despite the 2008 financial crisis and weak global outbound investment, under the “go global“ initiative, Chinese outbound investment has gone from strength to strength, while also diversifying in terms of investment modalities, destinations, and industries. However, growing anti-globalization sentiment in some countries has also created new challenges for Chinese firms expanding internationally. Drawing on nearly 3000 data samples, using both quantitative and qualitative research methods, this book presents unique insights into the features and patterns of Chinese enterprises’ globalization. The analysis provides a useful reference for enterprises that have already gone global and those that plan to. In particular, this book investigates challenges confronted by Chinese companies when doing business in foreign countries. It summarizes research covering three angles, namely: the current situation, causation analysis and corresponding solutions, and recommendations for firms, government agencies and other institutions. This book provides a comprehensive overview to help readers to grasp the broad picture of the international expansion of Chinese enterprises. It has important reference value for enterprises to help devise foreign investment strategy, seize opportunities, and navigate challenges in the course of globalization.
Globalization of Consumer Markets: Structures and Strategies
by Erdener Kaynak Salah HassanThe concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the structure of today’s consumer markets, readers will find they have the key to success and survival in the global marketplace.The contributing authors present managerially oriented chapters, each of which is based on research or practical experience. These are designed to advance the reader’s knowledge of the globalizing consumer market. Focused around structure--how consumer markets on a global scale are being shaped--and strategy--successful methods necessary to global competitive marketing and how these strategies work--are the two main themes around which the book is organized.To further enable marketing professionals’success in the global marketplace, Globalization of Consumer Markets details actual strategies, action programs for competitive management, and exemplary cases. There are new ideas from expert marketers on opportunities for growth in the global marketplace and, most importantly, state-of-the-art marketing strategies and management tools. For professional marketers, this book is a must for prosperity in marketing consumer products and services on a global level.This is an ideal book for professional education in marketing of consumer products and services on a global level. Professionals will find a progression of chapters taking them through degree of globalization; market behavior and development; standardization of marketing programs and processes; managerial implications; and extensive references for further study.
The Globalization of Contentious Politics: The Amazonian Indigenous Rights Movement (Indigenous Peoples and Politics)
by Pamela MartinThis dissertation argues that Amazonian indigenous peoples organized via transnational networks due to the domestic blockages presented to them in their respective countires. Due to these blockages and the growing number of transnational political opportunity structures, such as national and international non-govermental organizations, multi-lateral development banks, and multinational corporation, indigenous peoples mobilized through transnational advocacy networks and eventually formed transnational social movement organizations. Through a comparative-historical analysis of five Ecuadorian Amazonian indigenous organizations, this work illustrates the processes of transnational collective action and its outcomes.
The Globalization of Corporate R & D: Implications for Innovation Systems in Host Countries (Routledge Studies In International Business And The World Economy Ser. #Vol. 18)
by Prasada ReddyThis book examines the implications of new trends of globalisation in corporate research and development. It looks in particular at aspects of integration in developing countries and the impact this will have on the host countries.
The Globalization of East Asian Pop Music
by Jordan Siegel Yi Kwan ChuThis case on the globalization of East Asian pop music is useful for teaching concepts of regional business strategy and also of cultural arbitrage. Music companies in the case must examine why certain markets are clearly more profitable than others. They must also decide whether to expand internationally with a regional focus on East Asia or, alternatively, a focus on the U.S. and other Western markets.
The Globalization of Executive Search: Professional Services Strategy and Dynamics in the Contemporary World (Routledge Studies in International Business and the World Economy)
by Jonathan V. Beaverstock James R. Faulconbridge Sarah J.E. HallExecutive search, headhunting, is now one of the archetypal new knowledge intensive professional services, as well as a labor market intermediary bound up with globalization. In this book, the authors examine the key actors in the process of executive search globalization – leading global firms – and offer an interpretation of the forces producing the contemporary organizational strategies of global executive search. The Globalization of Executive Search documents the forms of institutional work that have legitimated the role of executive in elite labor markets and created demand for the services of global firms; this exposes not only the changing geographies of executive search, but also how executive search has established itself as a new knowledge intensive professional service. The authors reveal how the globalization of executive search is exemplary of the processes by which a range of new knowledge intensive professional services have come to be globally recognized, approaching the heart of contemporary capitalism.
Globalization of Financial Institutions
by Hasan Dincer Ümit HaciogluThis peer-reviewed volume from the Society for the Study of Business and Finance, discusses current issues in globalization and financial system from an international political and economic perspective. Contemporary instruments and actors in the global financial system are specially analyzed and the discussion of managerial and financial issues of the global financial strategies offers novelty to readers and researchers in the field.
Globalization of Indian Industries
by Filip De Beule K. NarayananThis book focuses on Indianmanufacturing industries and analyses the impact of inward foreign directinvestment on the domestic sector on the one hand, and exports and outwardforeign direct investment by Indian companies on the other. Although theemphasis is mostly general, specific industries, such as the automotiveindustry or the wind energy sector are also explored. The differences between lowand high technology industries are also addressed. In terms of theoretical settingand analysis, the book draws both from international business and industrial organizationliterature. The various characteristics of Indian industries, such as thedeterminants and impacts of R&D, the effects of spillovers, the drivers ofproductivity and technical efficiency are thoroughly researched employingappropriate quantitative methodologies that are relevant to the specific domainand topic under investigation. The book also focuses on the bearing ofpolicy on promoting manufacturing industries in India and is therefore ofinterest to researchers, industrialists and policy makers alike.
The Globalization of Inequality
by François BourguignonWhy national and international equality matter and what we can do to ensure a fairer worldIn The Globalization of Inequality, distinguished economist and policymaker François Bourguignon examines the complex and paradoxical links between a vibrant world economy that has raised the living standard of over half a billion people in emerging nations such as China, India, and Brazil, and the exponentially increasing inequality within countries. Exploring globalization's role in the evolution of inequality, Bourguignon takes an original and truly international approach to the decrease in inequality between nations, the increase in inequality within nations, and the policies that might moderate inequality’s negative effects.Demonstrating that in a globalized world it becomes harder to separate out the factors leading to domestic or international inequality, Bourguignon examines each trend through a variety of sources, and looks at how these inequalities sometimes balance each other out or reinforce one another. Factoring in the most recent economic crisis, Bourguignon investigates why inequality in some countries has dropped back to levels that have not existed for several decades, and he asks if these should be considered in the context of globalization or if they are in fact specific to individual nations. Ultimately, Bourguignon argues that it will be up to countries in the developed and developing world to implement better policies, even though globalization limits the scope for some potential redistributive instruments.An informed and original contribution to the current debates about inequality, this book will be essential reading for anyone who is interested in the future of the world economy.
Globalization of International Financial Markets: Causes and Consequences (Routledge Revivals)
by Hak-Min KimFirst published in 1999, this volume investigates the causes and consequences of globalization of international financial markets, including all types of private sector capital for 121 countries over the period 1980-1990. This includes portfolio investment, bank capital and FDI. Hak-Min Kim identifies pronounced patterns in short-term capital flows along with effective means of stimulating capital, including the provision of new financial instruments, advanced telecommunication networks, and improved country risk management. Kim suggests that collective international efforts from organizations are necessary to develop financial markets and improve global equity.
Globalization of Markets
by Theodore LevittThe new commercial reality is the emergence of global markets for standardized consumer products on a previously unimagined scale of magnitude. Technology, by proletarianizing communication, transport, and travel drives the world toward a converging commonality. Well-managed companies have moved from emphasis on customizing items to offering globally standardized products that are advanced, functional, reliable, and low priced. They benefit from enormous economies of scale in production, distribution, marketing, and management.
The Globalization of Merchant Banking before 1850: The case of Huth & Co.
by Manuel Llorca-Ja�aLondon merchant bankers emerged during the 1820s in the wake of financial turmoil caused by the wars of American Independence, the Napoleonic campaigns and the Anglo-American war of 1812. Though the majority of merchant bankers remained cautious in their affairs, Huth & Co established an impressive global network of trade and lending, dealing with over 6,000 correspondents in more than seventy countries. Based on archival research, this comparative study provides a new chronology of early nineteenth-century commercial and financial expansion.Huth & Co. were truly market-makers and key intermediaries of commodities and capital flows in the international economy. This is an important example of a firm shaping globalisation well before the transport and communication revolution of the last quarter of the nineteenth century. But rather than a case study, this is a comparative study concerned with the commercial and financial activities of the leading merchant-bankers of the periodThis book will be of great interest to business and economic historians interested in the nature of the early decades of the first globalization.
Globalization of Professional Services: Innovative Strategies, Successful Processes, Inspired Talent Management, and First-Hand Experiences
by Ulrich Bäumer Peter Kreutter Wolfgang MessnerIn the past, services had a strong local and national focus. Professional services were very likely to be independently and autonomously organized from country to country in order to cater to local needs and local legal requirements. This has since changed radically, and highly integrated business and delivery models around the globe have become the status quo in clients' businesses and strategies. Serving clients on a global level requires professional services firms to adopt a structural change from local to distributed global sales and delivery. This book brings together many years of experience, current perspectives and future ideas of international business practitioners, academics, and market researchers. Along those lines it is structured into four parts. Part I "Winning Strategies and Innovative Ideas" lays the book's foundation: it discusses core strategies behind the globalization movement and introduces the major paradigms and ideas. Part II "Successful Processes for Realization" provides solutions for how to establish successful processes for delivering global professional services. Part III "Inspired Talent Management" goes to the core of the professional services industry: attracting, developing, and keeping the right talent in the right locations. Finally, Part IV offers "Experiences and Case Studies" on all aspects related to successfully building a globalized professional services firm. In short, this handbook provides professional services firms and their clients alike with a sound foundation for responding strategically to fundamental global changes and turning them into business advantages. It offers a comprehensive perspective of why and how to successfully globalize a professional services firm.
Globalization of Services: Some Implications for Theory and Practice (Routledge Studies In International Business And The World Economy Ser. #Vol. 19)
by Yair Aharoni Lilach NachumIn an era of accelerating change in the world economy, services are assuming greater importance for the economies of both developed and developing countries. As technological developments allow increasing tradeability of services, huge global firms are offering services across national boundaries. This important book explores the global impact of t
Globalization of Small Economies as a Strategic Behavior in International Business (Transnational Business and Corporate Culture)
by Terutomo Ozawa Sergio A. CastelloFirst published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.
The Globalization of the NFL
by Juan Alcacer Mary FureyBy 2010, the National Football League (NFL) was still having trouble attracting both a global roster and fan base despite systemized attempts at internationalizing since 1989. Why? Was it simply a bad idea to try to export football, a sport that many considered uniquely American? Or was it a good idea that had been poorly executed?
Globalization of Unequal National Economies: Players and Controversies
by Adam ZwassAs the Seattle protests over the formation of the WTO showed all too clearly, there is a strong need for in-depth understanding of how the globalization of the world economy is affecting the economic, political, and social development of the individual nation-states. This book provides a detailed and authoritative examination of the on-going issues related to globalization, such as the increasingly unfair distribution of the world's resources, and how this phenomenon is involving wildly disparate countries. While the main focus of the book is the United States, with its flexible markers, wide social differences, and its breath-taking level of economic expansion, extensive attention is also given to the other major players, including the European Union and those central and eastern European nations who very much want to become member countries, as well as China, India, Japan, Russia, and Southeast Asia.
Globalization of Water Governance in South Asia
by Vishal Narain Chanda Gurung Goodrich Jayati Chourey Anjal PrakashGlobalization has significantly redefined the nature of governance in the water sector. Non-state actors—multilateral and transnational donor agencies and corporations, non-government organizations, markets, and civil society at large—are assuming a bigger role in public policy-making for water resource management. New discourses on neoliberalism, integrated water resource management (IWRM), public–private partnerships, privatization, and gender equity have come to influence water governance. Drawing upon detailed case studies from India, Bangladesh, Nepal, Sri Lanka, and Bhutan, this volume shows the implications of these new global paradigms for water allocation and management practices, institutions and governance structures in South Asia. It suggests that, despite claims to the contrary, they have done little to further human well-being, reduce gender disparity, or improve accountability and transparency in the system. Steering away from blueprint approaches, it argues for a more nuanced and contextual understanding of water management challenges, based on local knowledge and initiatives. This book will be useful to those interested in political economy and water governance, natural resource management, environmental studies, development studies, and public administration, as well as to water professionals, policy-makers and civil society activists.
Globalization or Empire?
by Jan Nederveen PieterseIn this smart and concise examination of the trends driving contemporary globalization, Jan Nederveen Pieterse argues that the United States' pursuit of global primacy is based upon a complex melding of neoliberal economics and hegemonic politics. Do alternate capitalisms offer viable alternatives to the American way? Globalization or Empire? looks at globalization with acuity and thoughtfulness and uncovers its underlying dramas.