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Going Self-Employed: How to Start Out in Business on Your Own
by Steve GibsonAssess whether you've got the right characteristics to make a success of self-employment.Learn about business plans; survival income; discounting; researching your market; targeting your customers; listening to your customers and keeping them happy; marketing and selling; promoting your business; tax, national insurance and VAT.Further help is provided by the author's own website www.startbusiness.co.uk from where readers can download software to help calculate their survival income, cashflow, and profit and loss, as well as access information about start-up ideas.In addition, there's an "Online Directory" section with useful links to other websites.
Going Self-Employed: How to Start Out in Business on Your Own
by Steve GibsonAssess whether you've got the right characteristics to make a success of self-employment.Learn about business plans; survival income; discounting; researching your market; targeting your customers; listening to your customers and keeping them happy; marketing and selling; promoting your business; tax, national insurance and VAT.Further help is provided by the author's own website www.startbusiness.co.uk from where readers can download software to help calculate their survival income, cashflow, and profit and loss, as well as access information about start-up ideas.In addition, there's an "Online Directory" section with useful links to other websites.
Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media
by Jeremy GoldmanIf you're not social, it's like you're not even there. That's how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook "like" worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple social channels simutaneously? How do you keep it all going around the clock? For more than a decade, author Jeremy Goldman has helped companies inject "social" into their processes. In Going Social, he explains the ins-and-outs of platforms such as Facebook,Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, and others - and shows readers how to: - Formulate a social strategy - Pinpoint their audience and where they "live" online - Give their brand a unique voice and personality - Get good at listening - Create relevant, engaging content - Identify and reward influencers - Build strong bonds with bloggers - Become truly customer-centric - Avoid pitfalls when possible - and respond to negative feedback when a misstep is made - Cultivate brand spokespeople - Use targeting to engage more effectively - Turn employees into social marketers - Engage with ROI in mind The digital landscape offers unprecedented opportunities to breathe new life into brands, spread the word about products, and magnify loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social is an indispensable guide to connecting with customers in the brave new social frontier.
Going Social: Durex in China
by Aaron Smith Mikolaj Jan PiskorskiWhen Reckitt Benckiser (RB), a leading consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese market made it hard to sustain high margins, inflated television advertising rates made marketing expensive, and an inefficient distribution system increased costs further. In 2010, RB managed to overcome these constraints for one of its brands, Durex, the best-selling condom brand in the world, by leveraging Chinese social media platforms and investing in offline and online distribution. The new strategy paid off - Durex condom sales increased threefold in China and market share increased by over 10%. RB now wanted to generate the same results for its other brands in the country, and needed to decide how to balance investments in offline distribution, social media campaigns, and e-commerce in order to keep growing not just in China, but in other emerging markets as well.
Going the Distance: Eurasian Trade and the Rise of the Business Corporation, 1400-1700 (The Princeton Economic History of the Western World #88)
by Ron HarrisBefore the seventeenth century, trade across Eurasia was mostly conducted in short segments along the Silk Route and Indian Ocean. Business was organized in family firms, merchant networks, and state-owned enterprises, and dominated by Chinese, Indian, and Arabic traders. However, around 1600 the first two joint-stock corporations, the English and Dutch East India Companies, were established. Going the Distance tells the story of overland and maritime trade without Europeans, of European Cape Route trade without corporations, and of how new, large-scale, and impersonal organizations arose in Europe to control long-distance trade for more than three centuries.Ron Harris shows that by 1700, the scene and methods for global trade had dramatically changed: Dutch and English merchants shepherded goods directly from China and India to northwestern Europe. To understand this transformation, Harris compares the organizational forms used in four major regions: China, India, the Middle East, and Western Europe. The English and Dutch were the last to leap into Eurasian trade, and they innovated in order to compete. They raised capital from passive investors through impersonal stock markets and their joint-stock corporations deployed more capital, ships, and agents to deliver goods from their origins to consumers.Going the Distance explores the history behind a cornerstone of the modern economy, and how this organizational revolution contributed to the formation of global trade and the creation of the business corporation as a key factor in Europe’s economic rise.
Going to Market
by Robert J. DolanDescribes the major issues in deciding how to reach the market. Covers issues of channel design and channel management.
Going to Market: Women, Trade and Social Relations in Early Modern English Towns, c. 1550-1650
by David PenningtonGoing to Market rethinks women’s contributions to the early modern commercial economy. A number of previous studies have focused on whether or not the early modern period closed occupational opportunities for women. By attending to women’s everyday business practices, and not merely to their position on the occupational ladder, this book shows that they could take advantage of new commercial opportunities and exercise a surprising degree of economic agency. This has implications for early modern gender relations and commercial culture alike. For the evidence analyzed here suggests that male householders and town authorities alike accepted the necessity of women’s participation in the commercial economy, and that women’s assertiveness in marketplace dealings suggests how little influence patriarchal prescriptions had over the way in which men and women did business. The book also illuminates England’s departure from what we often think of as a traditional economic culture. Because women were usually in charge of provisioning the household, scholars have seen them as the most ardent supporters of an early-modern ’moral economy’, which placed the interests of poor consumers over the efficiency of markets. But the hard-headed, hard-nosed tactics of market women that emerge in this book suggests that a profit-oriented commercial culture, far from being the preserve of wealthy merchants and landowners, permeated early modern communities. Through an investigation of a broad range of primary sources-including popular literature, criminal records, and civil litigation depositions-the study reconstructs how women did business and negotiated with male householders, authorities, customers, and competitors. This analysis of the records shows women able to leverage their commercial roles and social contacts to defend the economic interests of their households and their neighborhoods.
Going to the Oracle: Goldman Sachs, September 2008
by Clayton Rose David LaneOn September 23, 2008, in the midst of an historic crisis in the U.S. financial markets, Warren Buffet's Berkshire Hathaway invested $5 billion in Goldman Sachs. Goldman CEO, Lloyd Blankfein, said: "We are pleased that given our longstanding relationship, Warren Buffett, arguably the world's most admired and successful investor, has decided to make such a significant investment in Goldman Sachs." He added that the deal "will further bolster our strong capitalization and liquidity position," calling Buffett's decision "a strong validation of our client franchise and future prospects." For his part, Buffett called Goldman "an exceptional institution" with "...an unrivaled global franchise, a proven and deep management team, and the intellectual and financial capital to continue its track record of outperformance." This case provides an opportunity to evaluate Goldman's decision to raise capital, the cost of the firm of Buffett's investment, and the decision by Warren Buffett to make the investment, all in the context of a profound market crisis that may have altered the usual metrics for such decisions.
Going Viral: COVID-19 and the Accelerated Transformation of Jobs in Latin America and the Caribbean (Latin America and Caribbean Studies)
by Guillermo Beylis Roberto Fattal Jaef Rishabh Sinha MorrisCOVID-19 started as a health emergency, but it is rapidly evolving into an employment crisis. There is still uncertainty on how severe the economic impact of the pandemic will be. As things go, however, the drag on the region’s employment could last longer than the epidemic itself. Beyond the immediate impacts on the level of employment, the crisis is deepening and accelerating the transformation of jobs, bringing the future closer. Going Viral: COVID-19 and the Accelerated Transformation of Jobs in Latin America and the Caribbean focuses on recent trends in the economies of the region that have been significantly changing the labor market: premature deindustrialization, the servicification of the economy, and the changing skill requirements of jobs as automation advances. The findings of this report have important implications for economic policy. Some of these implications are related to the productivity challenges that Latin America and the Caribbean was already facing after the end of the “Golden Decade†? in 2013. Other policy implications see their relevance enhanced by the COVID-19 crisis. As sectors are impacted in different ways, as new technologies are developed and adopted, and as working remotely becomes more common, governments need to respond in ways that support a smooth transformation of jobs—one that is socially acceptable and that contributes to productivity growth, including investing in the human capital of the workforce. The accelerated transformation of jobs also calls for a rethinking of labor regulations and social protection policies. The institutional architecture geared to wage earners in the formal sector is quickly becoming outdated. The report calls for the flexible regulation of the emerging forms of work, in a way that encourages employment and supports formalization, thereby expanding the coverage of social protection. to larger segments
Going Viral: The 9 Secrets Of Irresistible Marketing
by Brent CokerEveryone wants their voice to be heard above the noise of other brands. But how do you get your messages to spread far and wide? <p><p> It’s not just down to luck. If you want to make an impact, you need to make your marketing messages magnetic and, in this fascinating book, Brent Coker will show you how. Packed full of practical techniques, expert research and real-life examples, you’ll quickly uncover the nine secrets of irresistible marketing that will work whatever the size of your company. Discover the science behind the world’s most viral ideas, learn how to create messages that people can’t resist sharing and effortlessly build your brand.
Going Wireless
by Jaclyn EastonGoing Wireless delivers the unexpected by showing how wireless is transforming every type of enterprise from micro-businesses to multi-national conglomerates.Award-winning technology journalist Jaclyn Easton begins with an in-depth look at owning your customers and clients through mobile commerce-whether your company focuses on consumers or business-to-business.From there you will learn about the advantages of wirelessly fortifying your mobile workforce of itinerant executives, sales personnel, and field service technicians as well as how wireless is dramatically redefining customer service, marketing, and advertising.Going Wireless also delves deep inside the corporation. First you'll find out why most companies are "handsizing" in addition to deploying wireless technology to rejuvenate warehouses, supply chains, procurement procedures, data collection, competitive intelligence, and much more.The best part is that these scenarios are supported by over 40 brand-name success stories, including:How Sears saves millions by wirelessly enabling 100 percent of their appliance repair technicians;How the Gap proved that by sewing wireless technology in their clothing they could reduce labor distribution costs by 50 percent;How McKessanHBOC-a Fortune 40 corporation-used mobile technology to entirely eliminate all their manifest imaging costs.While most people associate wireless with cell phones and Palm handhelds, you'll also learn that wireless has been around for over 100 years and has spawned mobile options you've never heard of and is being used in ways you've never imagined.This makes Going Wireless the perfect book for executives and managers who need a comprehensive overview of the wireless options that can make their companies more competitive, more productive, and more profitable.
Gold: How Activism Transformed The Jewelry Industry (Resources)
by Michael John Bloomfield Roy MaconachieGold remains a highly prized and impactful resource within the global economy. From the insatiable demand for gold in the electronics that permeate our day-to-day lives to the environmental desolation driven by gold mining in the Amazon, the gold trade continues to touch the lives and livelihoods of people across the world. Bloomfield and Maconachie tell the intriguing story of the yellow metal, tracing the seismic shifts in the industry over the past few decades. They show how huge purchases of gold reserves by BRICS countries mark the shifting balance of power away from the West, and how rising affluence in India and China has led to a surging demand for gold jewellery, calling into question current approaches to make supply chains more responsible. Explaining why gold is so difficult to regulate and why it is only becoming more so, the authors suggest ways we could, collectively, make practices work better for the countless workers and communities who suffer at the producer end of the supply chain. Linking local to global, producer to consumer, and gold’s extraction from the Earth to the financial centres that fuel it, this book offers a probing analysis that reveals who wins and who loses and what this means for the future of gold.
Gold
by Matthew HartFrom the lost empires of the Sahara to today's frenzied global gold rush, a blazing exploration of the human love affair with gold by Matthew Hart, the award-winning author of Diamond In the wake of the 2008 financial crisis, the price of gold skyrocketed--in three years more than doubling from $800 an ounce to $1900. This massive spike drove an unprecedented global gold-mining and exploration boom, much bigger than the Gold Rush of the 1800s. In Gold, acclaimed author Matthew Hart takes you on an unforgettable journey around the world and through history to tell the extraordinary story of how gold became the world's most precious commodity. Beginning with a page-turning dispatch from the crime-ridden inferno of the world's deepest mine, Hart pulls back to survey gold's tempestuous past. From the earliest civilizations, 6,000 years ago, when gold was an icon of sacred and kingly power, Hart tracks its evolution, through conquest, murder, and international mayhem, into the speculative casino-chip that the metal has become. Hart describes each boom and bust in gold's long story, culminating in the swift and startling emergence of China as the world's new gold titan. In writing that Publishers Weekly calls "polished and fiery," Hart weaves together history and cutthroat economics to reveal the human dramas that have driven our lust for a precious yellow metal.
Gold: Ein Neuer Blick Auf Finanzgeschichte Und Gegenwart
by Olga KaskaldoDas Buch untersucht ausführlich Gold als eine spezielle Ware und als Geldmittel. Die Autorin illustriert dabei den über Jahrtausende andauernden, abwechslungsreichen und problematischen Aufstieg des Goldes zum weltweiten monetären Hauptmetall zu Anfang des 20. Jahrhunderts, die anschließende Entthronung und die Jahrzehnte nach seiner offiziellen Demonetisierung zur Mitte der 70er-Jahre des letzten Jahrhunderts.Der historische Kontext erleichtert es dem Leser, zu verstehen, wie es dazu kam, dass Gold zum nationalen und internationalen Geldmittel wurde und warum sich seine monetäre Rolle unter Einfluss von nicht nur wirtschaftlichen und kulturellen, sondern auch politischen und geopolitischen Faktoren veränderte. Die im Buch beschriebenen Vorgänge geben Aufschluss über die Frage, ob heute eine Rückkehr des Goldes in das monetäre System angesichts der wachsenden wirtschaftlichen und politischen Instabilitäten in der Welt denkbar und möglich ist, und wenn ja, in welcher Form und in welchem Umfang. Was und wer könnte dafür die treibende Kraft sein?
Gold: A World Survey (Routledge Revivals)
by Rae WestonFirst published in 1983, this book provides a comprehensive view of gold and gold trading in its many facets, and identifies those sources of information that are important for an understanding of the world’s gold markets. The author looks first at gold’s changing role since 1960; in particular, the change from the fixed price to the present free market determination of price. The different forms the demand for gold takes – bullion, paper or in fabricated forms such as jewellery – are explained in detail. This is followed by an analysis of the supply side – new gold production and the circulation of existing old gold. The survey concludes with an assessment of the gold market and of gold prices now and in the future.
Gold and International Finance: The Gold Market under the Internationalization of RMB in Hong Kong (Routledge Advances in Risk Management)
by Haywood CheungThis book describes the history of gold as a financial instrument and discusses gold exchanges in the major markets. It also describes the history of the Chinese Gold & Silver Exchange Society (CGSE), its current organizational structure and membership registration system. The book also includes the development and growth of the gold market in Hong Kong and the role played by CGSE in the growth of the Chinese gold market. It includes a brief description of the CGSE in the twenty-first century – its current role and what it may play in the future. The book explains factors that influence gold price and the mechanism of price formulation. It also describes the historic trends in the demand and supply of gold and the global inventory of gold, trends of the demand for investment holdings, jewelry manufacturing and industrial usage. The book also compares the movements in gold price with inflation and analyzes the data on how gold provides a hedge against inflation. It also examines and explains the relationship between gold and the US dollar (USD) and the correlation between dollar index (value of dollar against 16 major currencies) and gold price. It explores in depth on the relationship between gold price, output and inventories and major economic indices. This is a good reference for those interested in the comprehensive view of gold and its importance in the world economies.
Gold and Prices (Routledge Library Editions: The Gold Standard #6)
by George F. Warren Frank A. PearsonThis influential study of the relationship between the prices of gold and other commodities was originally published in 1935. In it the authors attributed the initial cause of the great depression in the US to the reestablishment of the gold standard in many European countries and resulting deflation. The authors' recommendations were successfully implemented by Franklin D. Roosevelt.
Gold and the Gold Standard: The Story of Gold Money, Past, Present and Future
by Dr Edwin Walter KemmererEdwin Walter Kemmerer was one of the unsung heroes of the 20th century. A Professor of Economics at Princeton, he was known as the “money doctor” between the wars, helping countries to establish and maintain strong currencies between 1923 and 1933. He was a firm advocate of the gold standard and favored hard money with convertibility domestic and international.This is his major treatise: Gold and the Gold Standard: The Story of Gold Money, Past, Present, and Future, which was first published in 1944. In it, Kemmerer reviews the history of gold and its outstanding merit as a currency and presents a plan that likely may have saved the world from hyperinflation and the booms and busts of the past 50 years.
Gold and the Modern World Economy (Routledge Studies in the Modern World Economy)
by MoonJoong TchaRespected international experts such as Michael Bordo, Larry Sjaastad and Ken Clements are brought together in a wonderfully well researched new book on this most important of topics. This comprehensive, well-written book provides all you need to know about Gold and the Modern World Economy.
Gold Bubble
by Yoni JacobsHow do TV shows, vending machines, Chinese taxi companies, and a former UK prime minister point to a gold bubble that is about to burst?Many investors consider gold a "safe haven" that will shelter them from recessions, falling markets, and the depreciating value of currency. Many fail to realize, however, that investing in gold at these levels is extremely risky. "We Buy Gold" stores line busy streets, gold miners are no longer protecting themselves from a potential drop in prices, and gold is even being sold in vending machines.All this points to one thing: a gold bubble has formed and will collapse very soon, hurting investors, funds, and banks. In Gold Bubble: Profiting From Gold's Impending Collapse, Yoni Jacobs looks at how you can protect yourself.Presenting an in-depth analysis of gold dating back over a hundred years, the book explores the structural factors that have allowed gold to form a bubble, why an investor psychology of fear and greed is leading to extremely speculative behavior, why gold will fall during an upcoming recession, what effect the dollar and the stock market will have on the future of gold prices, and how to profit from a gold collapse while the majority of investors lose out.There are plenty of warning signs that gold is about to decline and this book will help you to get readyGold Bubble is the only book to argue that a gold bust is coming, going head-to-head with the herd mentalityFilled with practical advice on how to protect yourself and even profit from gold's collapse by being prepared for what's aheadWith gold prices up over 2,500 percent since 1970, and more than 600 percent since 1999, a bubble has formed and is on the verge of bursting. But until now, no one has been willing to publicly bet against the universal currency. With Gold Bubble you are ready to meet this challenge head on, and take advantage of what other investors won't even acknowledge.
The Gold Cartel
by Dimitri SpeckIn times of financial crises and imminent sovereign defaults, gold is the investment on everyone's lips. As a safe investment, one could traditionally rely on gold markets for good, stable performance, however in recent years, they have seen surprising volatility and price fluctuation, with no visible reason as to why. In The Gold Cartel, seasoned commodity analyst Dimitri Speck illustrates in detail how central banks have secretly manipulated the price of gold in an effort to calm financial markets and control inflation. Using quantitative analysis of historic gold market patterns, the author shows how and when central banks intervene in gold markets, and how this has affected price movement and impacted the global financial markets, leading to the creation of a mega-bubble. Since the abolition of the gold standard in 1971, the indebtedness of the global economy has increased rapidly and has now reached levels way beyond comprehension. What are the mechanisms that have led us to this mega-bubble? Is it possible to avoid a catastrophic outcome like deflation or hyperinflation? And how does this relate to the gold markets? This book has the answers.
Gold, Credit and Employment: Four Essays for Laymen (Routledge Library Editions: The Gold Standard #3)
by G. D. ColeOriginally published in 1930, the essays in this book discuss some of the leading financial controversies of the early 1930s in non-technical language. Rationalisation, the Gold Standard and the problems of currency and credit in their relation to unemployment are among the questions discussed. The volume as a whole is a plea at once for a revision of the (then) current banking policy and for a more energetic effort by the Government to break into the vicious circle of unemployment and under-consumption.
Gold, Finance and Imperialism in South Africa, 1887–1902: A View from the Stock Exchange (Cambridge Imperial and Post-Colonial Studies)
by Mariusz LukasiewiczThis book provides a unique account of the financial and political history of the South African War by analysing the organisation and operations of the Johannesburg Stock Exchange (JSE), the oldest existing stock exchange in the African continent. Identifying the JSE as the nexus between international finance, South African gold mining and British imperialism, the book exposes the financial and political connections between Johannesburg, Pretoria, London, and Paris during the final stage of the imperial ‘scramble for southern Africa.’ Gold mining presented the South African Republic (ZAR) and the whole southern African regional economy with a long-term economic future and new prospects of industrialisation. However, this socio-economic transformation was dependent on extensive capital investments and the institutionalisation of a coercive labour regime based on racial discrimination. This monograph provides the first empirical examination of how international finance, imperial politics, and racialised industrial relations became entrenched in a key financial intermediary in colonial South Africa - first in Kimberley in the Cape Colony, and then in Johannesburg in the ZAR. By studying the Johannesburg capital market’s social microstructures, the author demonstrates how colonial and international financial intermediaries underwrote and financed the largest wave of mining investments in Africa prior to the First World War. Filling an important gap in literature on nineteenth-century British imperialism and Anglo-African-Afrikaner relations, this insightful book uses the JSE as a lens to carefully expose the structures and agency of global finance in the outbreak of the South African War, and the making of South Africa as a unified colonial state.
The Gold in the Rings: The People and Events That Transformed the Olympic Games (Sport and Society)
by Stephen R Wenn Robert BarneyOnce a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K. Barney offer the inside story of this transformation by examining the far-sighted leadership and decision-making acumen of four International Olympic Committee (IOC) presidents: Avery Brundage, Lord Killanin, Juan Antonio Samaranch, and Jacques Rogge. Blending biography with historical storytelling, the authors explore the evolution of Olympic commercialism from Brundage's uneasy acceptance of television rights fees through the revenue generation strategies that followed the Salt Lake City bid scandal to the present day. Throughout, Wenn and Barney draw on their decades of studying Olympic history to dissect the personalities, conflicts, and controversies behind the Games' embrace of the business of spectacle. Entertaining and expert, The Gold in the Rings maps the Olympics' course from paragon of purity to billion-dollar profits.
Gold Is a Better Way: . . . And Other Wealth Building Secrets Wall Street Doesn't Want You To Know
by Adam BarattaThe shocking truth about where the markets are headed and why owning physical gold—not paper assets—is a far better strategy to building real wealth. An indispensable resource for the everyday investor, Gold Is A Better Way turns the strategies recommended by Wall Street on their head and makes the case for a return to sound investing. Adam Baratta strips away all the confusion and complexities surrounding investing and breaks down investment concepts and the simple fundamentals driving markets. He provides a roadmap for how to win at the game of investing and, more importantly, explains the &“why&” so readers can continue to win. Everyday investors gain tools that allow them to know with certainty they are making sound investment decisions, as well as an understanding of where to diversify investments that have historically performed well. There is a massive environmental shift happening in financial markets. Interest rates are rising and what has been very easy for investors in the past is about to become very hard. Everything people think they know about investing is being turned on its head. It's time to change investing behavior. &“A fresh new voice in the world of gold . . . Baratta&’s book and cutting edge platform make the undeniable case why gold demands consideration in every portfolio.&” —ZeroHedge