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Global Marketing and Advertising: Understanding Cultural Paradoxes
by Marieke De MooijPacked with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising (by Marieke de Mooij) offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
Global Marketing and Advertising: Understanding Cultural Paradoxes
by Marieke De MooijPacked with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company's mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions. Updates to the new edition include: Information and findings from recent studies, as well as new topics, including global public relations, culture and the media, and culture and the Internet. Global examples, with new cases from countries in Asia and Africa Includes broader background theory on usage differences of new digital media, along with more extensive coverage of consumer behavior. A range of online instructor resources complement the book, including chapter-specific PowerPoint slides, downloadable advertising images from the book, chapter-specific questions and key points, and video examples of advertising from around the world. Suitable reading for students of International Marketing, Global Advertising or practitioners in global marketing departments.
Global Marketing and Advertising: Understanding Cultural Paradoxes
by Marieke De MooijPacked with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company's mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions. Updates to the new edition include: Information and findings from recent studies, as well as new topics, including global public relations, culture and the media, and culture and the Internet. Global examples, with new cases from countries in Asia and Africa Includes broader background theory on usage differences of new digital media, along with more extensive coverage of consumer behavior. A range of online instructor resources complement the book, including chapter-specific PowerPoint slides, downloadable advertising images from the book, chapter-specific questions and key points, and video examples of advertising from around the world. Suitable reading for students of International Marketing, Global Advertising or practitioners in global marketing departments.
Global Marketing and Advertising: Understanding Cultural Paradoxes
by Marieke De MooijThis book presents a structure to understand the consequences of culture for marketing and advertising.
Global Marketing Co-Operation and Networks
by Leo Paul DanaLearn how to compete in international markets!The nature of business has changed, and Global Marketing Co-Operation and Networks explains how and why former competitors are now joining forces. Exploring co-operation, networks, and internationalization, this collection provides you with an indispensable framework for grasping the ongoing changes in global business. In addition, it includes a new, broad-based theory of international entrepreneurship that will help you master the intricacies of global marketing.Global Marketing Co-Operation and Networks features both empirical research and conceptual studies. It provides you with important research findings about the impact of internationalization on entrepreneurs, smaller firms, and multinational giants. This valuable book contains up-to-date information from top researchers in entrepreneurship from Canada, the United States, the United Kingdom, Australia, New Zealand, and Singapore.Global Marketing Co-Operation and Networks gives insight into the often confusing world of international business, explaining such difficult issues as: building networks to link smaller firms that have specialized knowledge and multinational firms that have marketing prowess establishing an international market presence with the help of supply and distribution networks that are already in place using group dynamics to establish successful networking choosing the best time to internationalize taking advantage of government-funded overseas trade missions to develop international marketsGlobal Marketing Co-Operation and Networks is an essential resource for executives and entrepreneurs hoping to break into international business, as well as students and researchers interested in international economics, globalization, networking, and marketing strategies.
Global Marketing Management
by Masaaki Kotabe Kristiaan HelsenThe role of a textbook is not only to describe today's realities but also to extrapolate from them on how the future will unfold. After all, that is how marketing executives have to act and make correct decisions based on the facts they have gathered. <P><P>Today's realities are a serendipitous product of past realities, and the future will be an uncharted course of events lying ahead of us. We constantly strive to help you better understand state-of-the-art marketing practices on a global basis with relevant historical background, current marketing environments, and logical explanations based on a massive amount of knowledge generated by marketing executives as well as by academic researchers from around the world. <P><P> Therefore, the seventh edition of our book continues to build on four major changes that have taken place in the past decade or so.
Global Marketing Strategy
by Bodo B. SchlegelmilchThis book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures, managing the relationship between national subsidiaries, regional headquarters and global headquarters, as well as corporate social responsibility challenges, and pertinent future trends that are likely to affect global business.
Global Marketing Strategy: An Executive Digest (Management for Professionals)
by Bodo B. SchlegelmilchThis book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures and managing the relationship between national subsidiaries, regional headquarters, and global headquarters, as well as corporate social responsibility challenges and pertinent future trends that are likely to affect global business.A guide to suitable video resources giving additional background to this book can be downloaded by all readers by contacting the author. Instructors can also obtain additional support material for teaching. Please email Bodo Schlegelmilch at WU Vienna, using your institutional email and stating your university affiliation: - More than 400 PowerPoint slides covering the material in each chapter- Open Ended Questions - A comprehensive multiple choice test bank with solutions
Global Marketplace for Private Health Insurance: Strength in Numbers
by Peter Zweifel Onno P. Schellekens Alexander S. PrekerFinancial protection against the cost of illness and inclusion of vulnerable groups - will require better mobilization and use of private means. Private voluntary health insurance already plays an important role in mobilizing additional resources to the health sector and protecting against the catastrophic cost of illness in some countries. This review explores the context under which private voluntary health insurance could contribute to an improvement in the sustainability of the health sector and financial protection in other countries.
Global Markets and Government Regulation in Telecommunications
by Kirsten Rodine-HardyIn recent years, liberalization, privatization, and deregulation have become commonplace in sectors once dominated by government-owned monopolies. In telecommunications, for example, during the 1990s, more than 129 countries established independent regulatory agencies and more than 100 countries privatized the state-owned telecom operator. Why did so many countries liberalize in such a short period of time? For example, why did both Denmark and Burundi, nations different along so many relevant dimensions, liberalize their telecom sectors around the same time? Kirsten L. Rodine-Hardy argues that international organizations - not national governments or market forces - are the primary drivers of policy convergence in the important arena of telecommunications regulation: they create and shape preferences for reform and provide forums for expert discussions and the emergence of policy standards. Yet she also shows that international convergence leaves room for substantial variation among countries, using both econometric analysis and controlled case comparisons of eight European countries.
Global Markets and Local Crafts: Thailand and Costa Rica Compared (Themes in Global Social Change)
by Frederick F. WherryToday it is not uncommon to find items in department stores that are hand-crafted in countries like Thailand and Costa Rica. These "traditional" crafts now make up an important part of a global market. They support local and sometimes national economies and help create and solidify cultural identity. But these crafts are not necessarily indigenous. Whereas Thailand markets crafts with a long history and cultural legacy, Costa Rica has created a local handicraft tradition where none was known to exist previously.In Global Markets and Local Crafts, Frederick F. Wherry compares the handicraft industries of Thailand and Costa Rica to show how local cultural industries break into global markets and, conversely, how global markets affect the ways in which artisans understand, adapt, and utilize their cultural traditions. Wherry develops a new framework for studying globalization by considering the phenomenon from the perspective of the supplier instead of the market. Drawing from interviews and extensive fieldwork shadowing artisans and exporters in their daily dealings, Wherry offers a rare account of globalization in motion—and what happens when market negotiations do not proceed as planned. Considering economic and political forces, flows of people and materials, and frames that define cultural and market situations as they play out in the artisan communities of these two countries, Wherry uncovers how authentic folk tradition is capitalized or created.
Global Markets, Domestic Institutions: Corporate Law and Governance in a New Era of Cross-Border Deals
by Curtis J. MilhauptMarkets for capital, products, and managerial talent are expanding rapidly across national borders, yet domestic laws and practices have never had greater impact on corporate structures and cross-border deals. The distinguished contributors to this volume examine such issues as the possible convergence of corporate governance practices around the world, national variations in the quality of corporate law, and the fiduciary responsibilities corporate managers around the world owe to their shareholders. Case studies focus on France, Germany, Italy, Korea, Taiwan, and the transition economies of Eastern Europe.
Global Matters for Non-Governmental Public Action
by Jude HowellIn times of global crisis, or in the wake of disaster, non-governmental public actors play key roles in assisting states and providing relief. They also have crucial roles in advocating for changes: in societies, in laws and even to regimes. This unique collection of comparative studies on the politics of non-governmental public action at the global level explores themes such as child rights, access to medicine, global security and environmentalism. The contributors investigate how non-governmental public actors engage in global policy processes and how this in turn affects their activities and their relations with each other. They discuss the tensions of organising globally, revolving around different political agendas in the 'North' and 'South', different ideological starting-points and differential access to resources and opportunities. While non-governmental public action at the global level can make a difference to issues and policies both globally and domestically, acting globally also brings with it tensions, contradictions and complex power relations that shape how non-governmental public action unfolds.
Global Media and National Policies: The Return of the State (Palgrave Global Media Policy and Business)
by Terry Flew Petros Iosifidis Jeanette SteemersConventional wisdom views globalization as a process that heralds the diminishing role or even 'death' of the state and the rise of transnational media and transnational consumption. Global Media and National Policies questions those assumptions and shows not only that the nation-state never left but that it is still a force to be reckoned with. With contributions that look at global developments and developments in specific parts of the world, it demonstrates how nation-states have adapted to globalization and how they still retain key policy instruments to achieve many of their policy objectives. This book argues that the phenomenon of media globalization has been overstated, and that national governments remain key players in shaping the media environment, with media corporations responding to the legal and policy frameworks they deal with at a national level.
Global Meets Digital: Global Strategy for Digital Businesses - Digital Strategy for Global Businesses
by Vinod JainThe world today is at the intersection of two megatrends – Globalization and Digitalization – a business revolution unfolding in real time. Global Meets Digital captures the many nuances of this revolution succinctly, including its impact on our lives and business. An immediate implication of this revolution is that the economic principles that underpinned business and strategy for hundreds of years, such as diminishing returns to scale and resource scarcity, are no longer valid for a large and growing number of products and services. The book will challenge you to think differently not just about digital products, but also about physical products. In the global-digital world, products are of three kinds—physical, digital, and smart machines (products that are both physical and digital, and connected to the internet)—a distinction missed by most books on strategy and global business. The economics of each kind of products is distinct from that of the others, which has strategic implications for all kinds of businesses –implications such as how to compete and how to create and capture value. With several mini case studies and over 300 company examples, the book covers themes and cutting-edge issues like the paradox of globalization, digital disruption, disruptive business models, exponential technologies, Internet of Things, competition in digital markets, winner-take-all market dynamics, Industry 4.0, how to innovate, strategizing for the New Normal, and value creation and value capture in both B2C and B2B contexts. The book derives its underpinnings from the practice of global and digital business, while theory remains in the background. Intended specifically for an executive/professional audience, Global Meets Digital should also be of value to business students and professors learning to dip their toes into a digital world. Vinod Jain is an expert in global and digital strategy, award-winning professor, Fulbright Scholar, and author of an MBA textbook, Global Strategy. He taught at the Rutgers Business School, Newark and New Brunswick, and the Robert H. Smith School of Business, University of Maryland, College Park. At Maryland, he was also the Founding Director of the federally funded Center for International Business Education and Research and Academic Director of Smith School’s Executive MBA program in China. Since leaving Maryland, he has taught in China, Denmark, Finland, Poland, and India as a visiting or term professor. His opinion pieces have appeared in The Washington Post, The Baltimore Sun, Mensa Bulletin, and Economic Times and Mint (India's #1 and #2 business dailies), among other media. In the past, he worked as a middle- and senior-level executive with American and British multinationals. Vinod has a PhD in Strategy and International Business from the University of Maryland, College Park, MS in Management from UCLA, and MS and BS (Hons) in Statistics from the Indian Statistical Institute, Calcutta.
Global Megaprojects: Lessons, Case Studies, and Expert Advice on International Megaproject Management
by Virginia A. GreimanGLOBAL MEGAPROJECTS The definitive guide to international megaprojects from an undisputed authority in the field In Global Megaprojects: Lessons, Case Studies, and Expert Advice on International Megaproject Management, distinguished international megaproject researcher and consultant Virginia A. Greiman delivers a comprehensive and incisive discussion of a key topic in global infrastructure development: the international megaproject. In the book, readers will find indispensable guidance and insights from experienced megaproject experts, as well as over 20 case studies highlighting practical solutions to common and pressing issues faced by project stakeholders around the world. This book was written to demonstrate that megaprojects can and have accomplished major economic, social, and technical advancements thought impossible but achieved by successfully confronting the challenges of the time. This book offers solutions and prescriptions for megaproject participants to overcome the complex challenges presented by these projects. It incorporates the latest evidence-based theory and a wealth of practical experience and provides a truly international perspective, showcasing viewpoints from a diverse collection of regions, cultures, and industries. Global Megaprojects also presents: Thorough introductions to megaprojects and their lifecycles, including the megaproject ecosystem and the world’s emerging megaprojects In-depth examinations of megaproject finance and economics, including innovation and value-driven program management Extensive explorations of complex project leadership, including the characteristics of uncertainty, complex projects, and cross-cultural dynamics Comprehensive discussions of megaproject implementation management, including global delivery methodologies and strategic objective alignment Global Megaprojects: Lessons, Case Studies, and Expert Advice on International Megaproject Management will earn a place in the libraries of project managers, policymakers, academics, contractors, engineers, suppliers, investors, and sponsors of large international projects.
Global Migration and the World Economy: Two Centuries of Policy and Performance
by Timothy J. Hatton Jeffrey G. WilliamsonThis book is the first comprehensive economic assessment of world mass migration taking a long-run historical perspective, including north-north, south-south, and south-north migrations.
Global Migration, Gender, and Health Professional Credentials: Transnational Value Transfers and Losses
by Margaret Walton-RobertsBringing together diverse approaches and case studies of international health worker migration, Global Migration, Gender, and Health Professional Credentials critically reimagines how we conceptualize the transfer of value embodied in internationally educated health professionals (IEHPs). This volume provides key insights into the economistic and feminist concepts of global value transmission, the complexity of health worker migration, and the gendered and intersectional intricacies involved in the workplace integration of immigrant health care workers. The contributions to this edited collection uncover the multitude of actors who play a role in creating, transmitting, transforming, and utilizing the value embedded in international health migrants.
Global Mindset and Cross-Cultural Behavior
by Wim Den DekkerExamining the importance of cultural attitudes on human resource practices, this book addresses an important, but often neglected aspect of cross-cultural leadership. First providing an overview of globalization processes and a description of the global mindset concept, the author discusses how the mindset of a manager can influence cross-cultural leadership behavior and behavioral intentions. Global Mindset and Cross-Cultural Behavior: Improving Leadership Effectiveness shows how an intercultural and global approach improves managerial attitudes towards different cultural values, intercultural interactions and motivation. Using a behavioral intentions model to provide a tool for predicting cross-cultural leadership behavior, the author demonstrates how this can be applied to human resource strategy and practice.
Global Mindset and International Business: Driving Process Outsourcing Organizations (Routledge Studies in International Business and the World Economy)
by Magdalena Kossowska Jerzy RosińskiGlobal mindset is an emerging concept, influenced by globalization, that can support companies’ growth in international settings and help develop a more effective, skilled workforce that can be open and adaptable. This book presents an analysis of current global mindset knowledge and explores how national culture and international business behaviors affect global mindset development in business process outsourcing organizations in both managerial and non-managerial groups. The authors outline how processes of skill development and their final impact differ within multinational enterprises among managers and non-managers and present the implications on how to apply it in various seniority, talent groups. The theoretical and practical research discusses and emphasizes the need to involve employees in international relationship building, developing international know-how, and focusing on the methods of communication and management in business, because they stimulate the development of global mindset among managers and non-managers contributing to further business success. This book will find an audience with researchers and astute students within international business, cross-cultural management, and business process outsourcing in particular. It will also be a valuable resource for those researching and operating in global teams. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license. Funded by Uniwersytet Jagielloński.
Global Mindset And Leadership Effectiveness
by Wim Den DekkerThe book addresses managerial attitudes regarding globalization and international business, often referred to as a global mindset. A global mindset is not enabling managers to be most effective in all situations. Alongside the structure and culture of their working environment, this leads to consequences for both managers and their organization.
Global Mindsets: Überblick und Bedeutung für Unternehmen und Organisationen (essentials)
by Jörg HrubyIm internationalen Konkurrenzkampf am Markt ist die Entwicklung eines Global Mindset ein wichtiger Erfolgsfaktor für Unternehmen. Ein Global Mindset wird als die kognitive Fähigkeit definiert, unterschiedliche Kulturen zu verstehen und diese miteinander zu verbinden. In diesem Kontext besteht die Rolle von Führungskräften darin, mit Komplexität, Vielfältigkeit, Unsicherheit und Ambiguität umzugehen, das Zusammenarbeiten von Menschen aus unterschiedlichen Ländern und Kulturen zu ermöglichen, Mitarbeiter und Prozesse an verschiedenen Orten zu koordinieren sowie das Arbeiten über nationale, organisationale und funktionale Grenzen hinweg zu gestalten. Studien belegen, dass ein Global Mindset den unternehmerischen Erfolg und die Internationalisierung positiv beeinflusst. Ergänzend werden Möglichkeiten der Messung bzw. Diagnose eines Global Mindset im Unternehmen vorgeschlagen.
Global Mindsets: Exploration and Perspectives (Routledge Studies in International Business and the World Economy #64)
by John KuadaGlobal Mindsets seeks to tackle a topic that is relatively new in research and practice, and is considered by many to be critical for firms seeking to conduct global business. It argues that multiple mindsets exist (across and within organizations), that they operate in a global context, and that they are dynamic and undergo change and action. Part of the mindset(s) may depend upon place, situation and context where individuals and organizations operate. The book examines the notion of "mindset" is situational and dynamic, especially in a global setting, why it is important for future scholars and managers and how it could be conceptualized. The book includes conceptual chapters that push the current boundaries of research on the topic and empirical chapters that demonstrate how different organizations in different countries apply mindset perspectives in their management practices. It seeks to help academics, consultants, and researchers understand what has been said and studied about global mindsets in action and gain insights into possible directions and challenges that the field may face in the future.
Global Mobility and the Management of Expatriates (Cambridge Companions to Management)
by Jaime Bonache Chris Brewster Fabian Jintae FroeseWith approximately 50 million people across the globe considered expatriates (persons living and working abroad for a limited time), global mobility is an important issue for individuals, organisations, and national governments, and a major research stream in universities and business schools. Written by a team of internationally renowned scholars from around the world, this volume summarises what is known about the management of global mobility and sets an agenda for future research. It also offers a comprehensive overview of the practical implications for organisations that manage expatriates, and individuals who are currently or aspiring expatriates. Providing an accessible and globally relevant introduction to the subject of expatriation and global mobility, this book will appeal to postgraduate, MBA, and EMBA students studying global mobility or international human resource management. It will also be of interest to practitioners, such as human resource managers and global mobility managers, who would like to gain a better understanding of the expatriation process.
Global Mobility of Highly Skilled People: Multidisciplinary Perspectives on Self-initiated Expatriation (International Perspectives on Migration #16)
by Maria Elo Driss HabtiThis volume examines self-initiated expatriates (SIEs), the category of highly skilled people whose movement from one country to another is by choice. Although they are not forced to relocate due to work, conflict or natural disaster, their migration pattern is every bit as complex. The book challenges previous theoretical approaches that take for granted a more simplistic view of this population, and advances that mobility of SIEs relates to the expatriates themselves, their conditions and the different structures intervening in their career life course. With their visible increase worldwide, this book positions itself as a nexus for this on-going discussion, while linking self-initiated expatriation to the theoretical landscape of international skilled migration and mobility. Major interests that catch attention are transnational practices, work-related experiences and personal life course, including forms of inequalities in their migration experiences. The book identifies forms and drivers of migratory behaviour and provides an argument concerning the broader processes of mobility and integration. As such, this book constitutes a departure point for future research in terms of theoretical underpinnings and empirical rigor on global highly skilled mobility of SIEs. The collection of empirical case studies offers an insightful analysis for policy makers, concerned stakeholders and organizations to better cope with this form of migration.