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How Capitalism Saved America: The Untold History of Our Country from the Pilgrims to the Present
by Thomas J. DilorenzoWhether it's Michael Moore or the New York Times, Hollywood or academia, a growing segment in America is waging a war on capitalism. We hear that greedy plutocrats exploit the American public; that capitalism harms consumers, the working class, and the environment; that the government needs to rein in capitalism; and on and on. Anticapitalist critiques have only grown more fevered in the wake of corporate scandals like Enron and WorldCom. Indeed, the 2004 presidential campaign has brought frequent calls to re-regulate the American economy. But the anticapitalist arguments are pure bunk, as Thomas J. DiLorenzo reveals in How Capitalism Saved America. DiLorenzo, a professor of economics, shows how capitalism has made America the most prosperous nation on earth--and how the sort of government regulation that politicians and pundits endorse has hindered economic growth, caused higher unemployment, raised prices, and created many other problems. He propels the reader along with a fresh and compelling look at critical events in American history--covering everything from the Pilgrims to Bill Gates. And just as he did in his last book, The Real Lincoln, DiLorenzo explodes numerous myths that have become conventional wisdom. How Capitalism Saved America reveals: * How the introduction of a capitalist system saved the Pilgrims from starvation * How the American Revolution was in large part a revolt against Britain's stifling economic controls * How the so-called robber barons actually improved the lives of millions of Americans by providing newer and better products at lower prices * How the New Deal made the Great Depression worse * How deregulation got this country out of the energy crisis of the 1970s--and was not the cause of recent blackouts in California and the Northeast * And much more How Capitalism Saved America is popular history at its explosive best.
How Capitalism Underdeveloped Black America
by Manning MarableThis book records the respective histories of the different social strata within Black political economy and society.
How Capitalism Underdeveloped Black America
by Manning MarableProblems in Race, Political Economy, and Society
How Capitalism Was Built
by Anders AslundAnders Aslund is known to make bold predictions that initially arouse controversy but soon become common wisdom. In Gorbachev's Struggle for Economic Reform (1989), he foresaw the collapse of the Soviet political and economic system. After Russia's financial crisis of 1998, observers declared the market economic experiment a failure, Aslund foresaw market economic success (Building Capitalism, 2002). In How Capitalism Was Built, Second Edition, he asks - and answers for the twenty-one countries he investigates: * Why did communism collapse? * Why did Russia not choose gradual reforms like China did? * Wherein lies the relative success of postcommunist transformation? * How did the oligarchs arise and decline vis-à-vis authoritarian leaders? Anyone who wants to understand the often confusing postcommunist dramas and obtain an early insight into the future will find this intellectually stimulating book useful. This edition includes updates to each chapter and new chapters on the impact of the global financial crisis and the European Union.
How Capitalism Will Save Us: Why Free People and Free Markets Are the Best Answer in Today's Economy
by Steve Forbes Elizabeth AmesHas capitalism failed? Is it fundamentally greedy and immoral, enabling the rich to get richer? Are free markets Darwinian places where the most ruthless crush smaller competitors, where vital products and services are priced beyond the ability of many people to afford them? Capitalism is the world's greatest economic success story. It is the most effective way to provide for the needs of people and foster the democratic and moral values of a free society. Yet the worst recession in decades has widely--and understandably--shaken people's faith in our system. Even before the current crisis, capitalism received a "bad rap" from a culture ambivalent about free markets and wealth creation. This crisis of confidence is preventing a full recognition of how we got into the mess we're in today--and why capitalism continues to be the best route to prosperity. How Capitalism Will Save Us transcends labels such as "conservative" and "liberal" by showing how the economy really works. When free people in free markets have energy to solve problems and meet the needs and wants of others, they turn scarcity into abundance and develop the innovations that are the foremost drivers of economic growth. The freedom of democratic capitalism is, for example, what enabled Henry Ford to take a plaything of the rich--the car--and transform it into something affordable to working people.In the capitalist system, economic growth doesn't mean more of the same--grinding out a few more widgets every year. It's about change to increase overall wealth and give more people the chance for a better life.
How Cash Connects With Everything Else: Understanding a Cash Flow Statement
by Karen Berman Joe KnightYou can calculate a cash flow statement just by looking at the income statement and two balance sheets. The information you'll learn by going through the exercise in this chapter can be invaluable. It will contribute to your understanding of how to be cash flow positive. This chapter is excerpted from "Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers."
How Cash Connects with Everything Else--Understanding a Cash Flow Statement
by John Case Karen Berman Joe KnightIn this chapter, the authors describe how accountants use the income statement and the balance sheet to calculate cash flow.
How Change Happens (The\mit Press Ser.)
by Cass R. SunsteinThe different ways that social change happens, from unleashing to nudging to social cascades."Sunstein's book is illuminating because it puts norms at the center of how we think about change."—David Brooks, The New York TimesHow does social change happen? When do social movements take off? Sexual harassment was once something that women had to endure; now a movement has risen up against it. White nationalist sentiments, on the other hand, were largely kept out of mainstream discourse; now there is no shortage of media outlets for them. In this book, with the help of behavioral economics, psychology, and other fields, Cass Sunstein casts a bright new light on how change happens.Sunstein focuses on the crucial role of social norms—and on their frequent collapse. When norms lead people to silence themselves, even an unpopular status quo can persist. Then one day, someone challenges the norm—a child who exclaims that the emperor has no clothes; a woman who says “me too.” Sometimes suppressed outrage is unleashed, and long-standing practices fall. Sometimes change is more gradual, as “nudges” help produce new and different decisions—apps that count calories; texted reminders of deadlines; automatic enrollment in green energy or pension plans. Sunstein explores what kinds of nudges are effective and shows why nudges sometimes give way to bans and mandates. Finally, he considers social divisions, social cascades, and “partyism,” when identification with a political party creates a strong bias against all members of an opposing party—which can both fuel and block social change.
How Change Happens: Why Some Social Movements Succeed While Others Don't
by Leslie R. CrutchfieldDiscover how those who change the world do so with this thoughtful and timely book Why do some changes occur, and others don't? What are the factors that drive successful social and environmental movements, while others falter? How Change Happens examines the leadership approaches, campaign strategies, and ground-level tactics employed in a range of modern social change campaigns. The book explores successful movements that have achieved phenomenal impact since the 1980s—tobacco control, gun rights expansion, LGBT marriage equality, and acid rain elimination. It also examines recent campaigns that seem to have fizzled, like Occupy Wall Street, and those that continue to struggle, like gun violence prevention and carbon emissions reduction. And it explores implications for movements that are newly emerging, like Black Lives Matter. By comparing successful social change campaigns to the rest, How Change Happens reveals powerful lessons for changemakers who seek to impact society and the planet for the better in the 21st century. Author Leslie Crutchfield is a writer, lecturer, social impact advisor, and leading authority on scaling social innovation. She is Executive Director of the Global Social Enterprise Initiative (GSEI) at Georgetown University’s McDonough School of Business, and co-author of two previous books, Forces for Good and Do More than Give. She serves as a senior advisor with FSG, the global social impact consulting firm. She is frequently invited to speak at nonprofit, philanthropic, and corporate events, and has appeared on shows such as ABC News Now and NPR, among others. She is an active media contributor, with pieces appearing in The Washington Post. Fortune.com, CNN/Money and Harvard Business Review.com. Examines why some societal shifts occur, and others don't Illustrates the factors that drive successful social and environmental movements Looks at the approaches, strategies, and tactics that changemakers employ in order to effect widescale change Whatever cause inspires you, advance it by applying the must-read advice in How Change Happens—whether you lead a social change effort, or if you’re tired of just watching from the outside and want to join the fray, or if you simply want to better understand how change happens, this book is the place to start.
How Charts Lie: Getting Smarter About Visual Information
by Alberto CairoA leading data visualization expert explores the negative—and positive—influences that charts have on our perception of truth. We’ve all heard that a picture is worth a thousand words, but what if we don’t understand what we’re looking at? Social media has made charts, infographics, and diagrams ubiquitous—and easier to share than ever. We associate charts with science and reason; the flashy visuals are both appealing and persuasive. Pie charts, maps, bar and line graphs, and scatter plots (to name a few) can better inform us, revealing patterns and trends hidden behind the numbers we encounter in our lives. In short, good charts make us smarter—if we know how to read them. However, they can also lead us astray. Charts lie in a variety of ways—displaying incomplete or inaccurate data, suggesting misleading patterns, and concealing uncertainty—or are frequently misunderstood, such as the confusing cone of uncertainty maps shown on TV every hurricane season. To make matters worse, many of us are ill-equipped to interpret the visuals that politicians, journalists, advertisers, and even our employers present each day, enabling bad actors to easily manipulate them to promote their own agendas. In How Charts Lie, data visualization expert Alberto Cairo teaches us to not only spot the lies in deceptive visuals, but also to take advantage of good ones to understand complex stories. Public conversations are increasingly propelled by numbers, and to make sense of them we must be able to decode and use visual information. By examining contemporary examples ranging from election-result infographics to global GDP maps and box-office record charts, How Charts Lie demystifies an essential new literacy, one that will make us better equipped to navigate our data-driven world.
How Children Succeed: Rethinking Character and Intelligence
by Paul Tough<P>Why do some children succeed while others fail? <P>The story we usually tell about childhood and success is the one about intelligence: success comes to those who score highest on tests, from preschool admissions to SATs. <P>But in How Children Succeed, Paul Tough argues that the qualities that matter most have more to do with character: skills like perseverance, curiosity, conscientiousness, optimism, and self-control. <P>How Children Succeed introduces us to a new generation of researchers and educators who, for the first time, are using the tools of science to peel back the mysteries of character. Through their stories--and the stories of the children they are trying to help--Tough traces the links between childhood stress and life success. He uncovers the surprising ways in which parents do--and do not--prepare their children for adulthood. And he provides us with new insights into how to help children growing up in poverty. <P>Early adversity, scientists have come to understand, can not only affect the conditions of children's lives, it can alter the physical development of their brains as well. But now educators and doctors around the country are using that knowledge to develop innovative interventions that allow children to overcome the constraints of poverty. And with the help of these new strategies, as Tough's extraordinary reporting makes clear, children who grow up in the most painful circumstances can go on to achieve amazing things. <P>This provocative and profoundly hopeful book has the potential to change how we raise our children, how we run our schools, and how we construct our social safety net. It will not only inspire and engage readers, it will also change our understanding of childhood itself.
How China Escaped Shock Therapy: The Market Reform Debate (Routledge Studies on the Chinese Economy)
by Isabella M. WeberChina has become deeply integrated into the world economy. Yet, gradual marketization has facilitated the country’s rise without leading to its wholesale assimilation to global neoliberalism. This book uncovers the fierce contest about economic reforms that shaped China’s path. In the first post-Mao decade, China’s reformers were sharply divided. They agreed that China had to reform its economic system and move toward more marketization—but struggled over how to go about it. Should China destroy the core of the socialist system through shock therapy, or should it use the institutions of the planned economy as market creators? With hindsight, the historical record proves the high stakes behind the question: China embarked on an economic expansion commonly described as unprecedented in scope and pace, whereas Russia’s economy collapsed under shock therapy. Based on extensive research, including interviews with key Chinese and international participants and World Bank officials as well as insights gleaned from unpublished documents, the book charts the debate that ultimately enabled China to follow a path to gradual reindustrialization. Beyond shedding light on the crossroads of the 1980s, it reveals the intellectual foundations of state-market relations in reform-era China through a longue durée lens. Overall, the book delivers an original perspective on China’s economic model and its continuing contestations from within and from without.
How China Escaped the Poverty Trap
by Yuen Yuen AngBefore markets opened in 1978, China was an impoverished planned economy governed by a Maoist bureaucracy. In just three decades it evolved into the world's second-largest economy and is today guided by highly entrepreneurial bureaucrats. In How China Escaped the Poverty Trap, Yuen Yuen Ang explains this astonishing metamorphosis. Rather than insist that either strong institutions of good governance foster markets or that growth enables good governance, Ang lays out a new, dynamic framework for understanding development broadly. Successful development, she contends, is a coevolutionary process in which markets and governments mutually adapt.By mapping this coevolution, Ang reveals a startling conclusion: poor and weak countries can escape the poverty trap by first harnessing weak institutions—features that defy norms of good governance—to build markets. Further, she stresses that adaptive processes, though essential for development, do not automatically occur. Highlighting three universal roadblocks to adaptation, Ang identifies how Chinese reformers crafted enabling conditions for effective improvisation.How China Escaped the Poverty Trap offers the most complete synthesis to date of the numerous interacting forces that have shaped China’s dramatic makeover and the problems it faces today. Looking beyond China, Ang also traces the coevolutionary sequence of development in late medieval Europe, antebellum United States, and contemporary Nigeria, and finds surprising parallels among these otherwise disparate cases. Indispensable to all who care about development, this groundbreaking book challenges the convention of linear thinking and points to an alternative path out of poverty traps.
How China Grows: Investment, Finance, and Reform
by Jian Gao Jing Jin James RiedelAlthough China's economy has grown spectacularly over the last twenty-five years, economists disagree about how the Chinese economy is likely to fare in the short- and long-term future. Is China's growth sustainable, or has China relied too much on investment, which is subject to diminishing returns, and not enough on technological change? The first book on the relation between investment, finance, and growth in China, How China Grows dismisses this concern. James Riedel, Jing Jin, and Jian Gao argue that investment has not only been the engine of growth, but also the main source of technological progress and structural change in China. What threatens future growth instead, the authors argue, are the weaknesses of China's financial system that undermine efficiency in investment allocation. Financial-sector reform and development are necessary, not only for sustaining long-term growth, but also for maintaining macroeconomic stability. Although it includes some technical economic analysis, How China Grows is accessible to noneconomists and will benefit anyone who is interested in development finance in general and in China's economic growth in particular--whether economists, political scientists, bankers, or business people.
How China Sees the World: Insights From China’s International Relations Scholars
by Kai He Xiaojun Li Huiyun FengThis book intends to make sense of how Chinese leaders perceive China’s rise in the world through the eyes of China’s international relations (IR) scholars. Drawing on a unique, four-year opinion survey of these scholars at the annual conference of the Chinese Community of Political Science and International Studies (CCPSIS) in Beijing from 2014–2017, the authors examine Chinese IR scholars’ perceptions of and views on key issues related to China’s power, its relationship with the United States and other major countries, and China’s position in the international system and track their changes over time. Furthermore, the authors complement the surveys with a textual analysis of the academic publications in China’s top five IR journals. By comparing and contrasting the opinion surveys and textual analyses, this book sheds new light on how Chinese IR scholars view the world as well as how they might influence China’s foreign policy.
How China Works: An Introduction to China’s State-led Economic Development
by Xiaohuan LanThis book, a bestseller in China with over a million copies sold, depicts the role played by the Chinese government in China‘s economic development. It explains how the Chinese government has gradually established and improved market mechanisms while promoting economic growth. The book particularly points out that the Chinese government not only governs the economy through policy guidance but also directly participates in the process of urbanization and industrialization as part of the market. It also introduces the specific mechanisms of government involvement in economic activities, which forms a bridge between economic theory and the reality of China. This book, a winner of the Wenjin Book Award by the National Library of China, will be an invaluable reference for scholars seeking to understand China‘s economic policy and government system reform in the years to come.
How China is Transforming Brazil
by Rosana Pinheiro-Machado Mathias Alencastro Mariana Hase UetaThis book sets out to explore the new role of China in Brazilian politics and geopolitics. As China has become Brazil's biggest trade partner, Brazil's political economy has been transformed in subterranean ways, and China's role in the global economy has become a hot topic in Brazilian politics. By bringing into light a new generation of Brazilian scholars, this book seeks to consolidate the scholarship developed in the last decade and promote a new approach to Brazil-China relations, written from the perspective of the global south.
How China's Leaders Think
by Robert Lawrence KuhnA fascinating look at China now and in the years to come, through the eyes of those at the helmAs China continues its rapid ascent, attention is turning to its leaders, who they are, and how they view the country's incredible transformation over the last thirty years. In How China's Leaders Think: The Inside Story of China's Past, Current and Future Leaders, Revised, bestselling author Lawrence Kuhn goes directly to the source, talking with members of China's ruling party and examining recently declassified Party material to provide readers with an intimate look at China's leaders and leadership structure, visionary principles, and convulsive past, and tracing the nation's reform efforts.Focusing on President Hu Jintao's philosophies and policies, the book looks to the next generation of China's leaders to ask the questions on everyone's lips. Who are China's future leaders? How do they view China's place in the world? Confronting China's leaders head on, Kuhn asks about the county's many problem, from economic imbalances to unsustainable development, to find out if there's a road map for change. Presenting the thoughts of key Chinese leaders on everything from media, military, banking, and healthcare to film, the Internet, science and technology, and much more, the book paints an intimate, candid portrayal of how China's leaders really think.Presents a fascinating insight into how China's leaders think about their country and where it's headedAsks the tough questions about China's need for reformPulls together information from over 100 personal interviews as well as recently declassified Party documentsTaking readers closer to Party officials than ever before, How China's Leaders Think documents China's thirty-year struggle toward economic and social reform, and what's to come.
How Cities Become Brands: Developing City Brands Purposefully and Thoughtfully
by Jürgen Häusler Eric HäuslerThis book explores how the fragile and lengthy process of developing a city brand can be carefully managed. Necessary background information is explained, numerous experiences are reported, and targeted city branding is inspired in a variety of ways.The dream of every brand maker: to develop a city into a strong city brand - perhaps even a myth. The creation of myths remains a curiosity. Is it targeted, are there relevant recipes for success, and can those responsible be identified? Above all: Can the process be replicated? How do brand makers deal with the complexity of the phenomena of cities and city brands? How do they give the arduous process of creating a city brand a reasonable chance of success? How do brand makers deal with the often biting criticism from outside and the nagging self-doubt?Successful cityscapes arise from the trials and tribulations of complex and sometimes random processes. In the course of global city competition, this evolutionaryprocess is enriched with the achievements of the craft of branding. This is not a guarantee of success. Success depends on numerous prerequisites, which are discussed in detail. Finally, craft rules for good and at the same time sensitive city branding are mentioned.The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.nal criticism and self-doubts?City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.nal criticism and self-doubts?City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules foreffective city branding are outlined.nal criticism and self-doubts?City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.nal criticism and self-doubts?City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.nal criticism and self-doubts?City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.nal criticism and self-doubts?City images emergefrom complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.nal criticism and self-doubts?City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussedconditions. Lastly, rules for effective city branding are outlined.City images emerge from
How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services
by Tom McMakin Doug FletcherThe real-world guide to selling your services and bringing in business How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the 'product,' you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job—not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or 'behind' when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do. You'll have to unlearn everything you know about sales, but then you'll learn new skills that will help you make connections, develop rapport, create interest, earn trust, and turn prospects into clients. Business development is critical to your personal success, and your skills in this area will dictate the course of your career. This invaluable guide gives you a set of real-world best practices that can help you become the rainmaker you want to be. Get the word out and make productive connections Drop the fear of self-promotion and advertise your accomplishments Earn potential clients' trust to build a lasting relationship Scrap the sales pitch in favor of honesty, positivity, and value Working in the consulting and professional services fields comes with difficulties not encountered by those who sell tangible products. Services are often under-valued, and become among the first things to go when budgets get tight. It is now harder than ever to sell professional services, so your game must be on-point if you hope to out-compete the field. How Clients Buy shows you how to level up and start winning the client list of your dreams.
How Colleges Work: The Cybernetics of Academic Organization and Leadership
by Robert Birnbaum"One of the best theoretical and applied analyses of university academic organization and leadership in print. This book is significant because it is not only thoughtfully developed and based on careful reading of the extensive literature on leadership and governance, but it is also deliberately intended to enable the author to bridge the gap between theories of organization, on one hand, and practical application, on the other." Journal of Higher Education
How Come That Idiot's Rich and I'm Not?
by Robert SheminIn How Come That Idiot’s Rich and I’m Not? bestselling author Robert Shemin reveals for the first time the inner-circle secrets of the mega-wealthy. Have you ever wondered why some people attract wealth while others stay financially trapped and in debt? The key is wealth-friendly, upside-down thinking. Stick with all the old moneymaking rules and stay broke. Break them and get rich. This is the book that shows you how. We’ve all read about the college kid who made millions on a brainstorm, or the couple who made a fortune in real estate, or the guy in his thirties who waved good-bye to his boss and now lives on his investments. But until now, how they did it—the rules they followed or flouted, the tricks they stumbled on—have remained a mystery. That’s about to change. Whether you’ve been trying to get rich but haven’t quite made it yet, or just need the confidence to dream big, this is the book for you. As experienced as Shemin is at showing high-net-worth individuals how to get richer, his real love is helping self-described “financial disasters” earn millions. And he uses his own odds-defying story to illustrate the outside-the-box thinking that gets the job done. Here, you’ll learn how to: • set only one powerful success goal—and make it a big one • play while your money goes to work • stop building someone else’s business and start building your own • live and think like a millionaire while you’re becoming one • use the power and “smarts” of other Rich Idiots to help you join the Rich Idiot Club • add OPI (other people’s ideas), OPT (other people’s time), and OPE (other people’s experience) to do less and make more • tap into timeless secrets that unlock the energy and spiritual power of money Learn which three assets you must own to become a Rich Idiot and how to obtain them with little or no money of your own. Learn why Rich Idiots outearn almost all the so-called wealth experts and how you can, too. Above all, learn how doing just one thing a day will bring you to your big goal. In this book, the first to show you what it really takes to achieve financial abundance, Shemin illustrates in a fun, witty way how going against the grain is, in fact, the surest way to gain. Spend just a few pages with Robert and his Rich Idiot friends and you’ll be convinced that “if they could do it, I can do it. ” From the Hardcover edition.
How Companies Get Smarter: Taking Chances and Making Mistakes
by Jeffrey PfefferCompanies often pay lip service to getting smarter, but few do what is required to accomplish that lofty goal. This chapter provides some examples and guidelines for how to think more deeply about organizational learning.
How Companies Lie
by A. Larry Elliott Richard J. SchrothUsing Enron as the touchstone, bus. authorities Elliot and Schroth show investors how to think about and measure the candor of corp. , the Wall Street players, and their supporters. The collapse of Enron is definitive proof that the way companies are run -- the gap between what they say is reality and what is really the case -- is frightening. And this gap has severe implications for millions of people who are employees of and investors in these companies. Shows investors the questions that need to be asked to get a handle on the performance reality of companies. In return, corp. America must answer these questions with the true facts of corp. performance and value. "There are ways for investors to spot corp. smoke and mirrors and challenge the players. "
How Companies Win
by Rick Kash David CalhounFor the past twenty years, the growth formula for business has been to increase revenues by expanding product offerings and streamlining supply. But with the recent global recession, the world economy has changed forever. Now the old tools-most notably supply-chain management-are no longer enough. In a new digital age characterized by over-supply and too many product types in almost every market, the new challenge is to locate and capture the elusive pools of high-profit demand. Rick Kash and David Calhoun have the answer: a revolutionary, demand-driven model that has already proved successful for some of the world's most admired companies, including Best Buy, Anheuser-Busch, Hershey's, and Allstate. At the heart of this powerful new business model is an achievable vision for a new kind of winning company, one that uses sophisticated new tools and techniques to discover, characterize, and then serve these pools of high-profit demand-and in the process gain pricing power in that market. Kash and Calhoun show how to use everything from social networks to more revealing and effective consumer-research techniques and then introduce the demand chain, the logical new partner to your supply chain. The authors' principles, case histories, and insights will help your business run faster, cut costs, and become better able to deliver high-quality products and services, even in the tightest economic climate. How Companies Win is a compelling call to action to engage every level within a company, small or large, local or global.