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Global Automobile Demand
by Bruno JetinGlobal Automobile Demand is a two-volume work analysing the impact of the Great Recession and the structural factors which shape automobile demand in developed and emerging countries. Geography, demographics, local culture, public policies, and the existence or the absence of a strong local automobile industry are obvious candidates to explain the peculiarities of national automobile demands and these factors are examined in the book. However, there are also some common factors specific tothe demand side that need to be inquired: the evolution of household income, the persistence of poverty in some emerging countries or the return of poverty in some developed countries, and the growing inequalities observed in both developed and emerging countries. The author explores the significance of income, poverty and inequality to analyse automobile demand and to examine the major trends in the type of vehicles preferred by consumers, as well as the respective importance of new and used vehicle markets. The first volume of Global Automobile Demand examines the automobile demand in mature economies: the USA, the UK, France, Germany, Spain, Japan and Korea.
Global Automobile Demand
by Bruno JetinGlobal Automobile Demand is a two-volume work analysing the impact of the Great Recession and the structural factors which shape automobile demand in developed and emerging countries. Geography, demographics, local culture, public policies, and the existence or the absence of a strong local automobile industry are obvious candidates to explain the peculiarities of national automobile demands and these factors are examined in the book. However, there are also some common factors specific tothe demand side that need to be inquired: the evolution of household income, the persistence of poverty in some emerging countries or the return of poverty in some developed countries, and the growing inequalities observed in both developed and emerging countries. The author explores the significance of income, poverty and inequality to analyse automobile demand and to examine the major trends in the type of vehicles preferred by consumers, as well as the respective importance of new and used vehicle markets. The first volume of Global Automobile Demand examines the automobile demand in mature economies: the USA, the UK, France, Germany, Spain, Japan and Korea.
Global Backlash: Citizen Initiatives for a Just World Economy
by Robin BroadBook aims to get inside the backlash to some of its visions, proposals, and debates. Introduces readers to different parts of the movement by presenting what they are trying to do to change the way the world economy works.
Global Banking Crises and Emerging Markets (Palgrave Readers in Economics)
by Josef C. Brada Paul WachtelThis timely reader of seminal papers published by Palgrave on behalf of Comparative Economic Studies, examines how and why foreign banks enter emerging markets and the positive benefits they bring to the host countries.
Global Best Practices for CSO, NGO, and Other Nonprofit Boards: Lessons From Around the World
by BoardSourceAn ideal resource for boards everywhere There are at least 10 million Civil Society Organizations (CSO)s in the world, each of them with a board composed of individuals doing their best to govern well and wisely. There is no single model of governance to emulate, but are there universal principles and practices that can help boards everywhere perform at the highest level. This book takes us for a trip around the world to look at what is working for boards. Its discoveries will help not only boards, but also nonprofit staff leaders seeking to assist their boards to optimal performance, and capacity-builders looking to strengthen their civil society sector. Even if your organizational concerns extend no further than city boundaries, this book is for you. One of the greatest governance challenges today is a lack of diversity on the board. This can seriously hamper an organization’s ability to realize mission and to understand and serve its community. Reading this book will provide a greater understanding of how the cultural context affects governance and will sensitize the reader to different ways of thinking about governance. Global Best Practices For CSO, NGO and Other Nonprofit Boards presents case studies from different parts of the world that illustrate effective practice, identifies and discusses interesting and significant differences, and explores global governance trends with implications for us all. Tests for universal truths about roles, responsibilities and practices using criteria established by BoardSource, the premier voice on nonprofit governance Provides information that builds exceptional nonprofit boards Discusses cultural differences in governance that will help all boards to better function in increasingly diverse environments Offers inspiration to NGO boards in any part of civil society Reflects on the future of governance worldwide If you’re a capacity-builder, a board member, or an executive leader looking for guidance on governance, this is the book you’ll want to have on hand.
Global Big Business and the Chinese Brewing Industry (Routledge Studies on the Chinese Economy)
by Yuantao GuoFrom the 1970s to the 1990s, China implemented a wide array of industrial policies to build up indigenous big business groups in their attempts to ‘catch-up’ with the industries of the developed world. With its entry into the WTO, China is under huge pressure to pursue the market-friendly policies advocated by the advanced economies. This is the first book in English that applies the theories of big business, catch-up and state intervention to the Chinese brewing industry. Having gathered first-hand research in China, Yuantao Guo analyzes the relationship between big business, competition and state intervention in the context of developing economies, demonstrating the implications of the industrial concentration and value chain integration of the global big business revolution for catch-up by developing world industries, considering to what extent state intervention can allow them to meet the competitive challenge. Examining these themes in relation to the Chinese brewing industry, Yuantao Guo uses detailed case studies of the Yanjing and Tsingtao breweries in order to detail the struggles that Chinese brewers have faced. This book makes a significant contribution to modern day discussions on globalization.
Global Bioethics: An introduction (Advancing Global Bioethics Ser. #10)
by Henk ten HaveThe panorama of bioethical problems is different today. Patients travel to Thailand for fast surgery; commercial surrogate mothers in India deliver babies to parents in rich countries; organs, body parts and tissues are trafficked from East to Western Europe; physicians and nurses migrating from Africa to the U.S; thousands of children or patients with malaria, tuberculosis and AIDS are dying each day because they cannot afford effective drugs that are too expensive. Mainstream bioethics as it has developed during the last 50 years in Western countries is evolving into a broader approach that is relevant for people across the world and is focused on new global problems. This book provides an introduction into the new field of global bioethics. Addressing these problems requires a broader vision of bioethics that not only goes beyond the current emphasis on individual autonomy, but that criticizes the social, economic and political context that is producing the problems at global level. This book argues that global bioethics is a necessity because the social, economic and environmental effects of globalization require critical responses. Global bioethics is not a finished product that can simply be applied to solve global problems, but it is the ongoing result of interaction and exchange between local practices and global discourse. It combines recognition of differences and respect for cultural diversity with convergence towards common perspectives and shared values. The book examines the nature of global problems as well as the type of responses that are needed, in order to exemplify the substance of global bioethics. It discusses the ethical frameworks that are available for global discourse and shows how these are transformed into global governance mechanisms and practices.
Global Boards
by Andrew Kakabadse Nada KakabadseProviding an insightful and challenging view of board functioning, governance application and top director interaction with business and the state. Scrutiny of board practice in countries as China, Russia, Turkey and Kazakhstan, establishes as many realities concerning governance and boards as there are nations, cultures, boards and directors.
Global "Body Shopping": An Indian Labor System in the Information Technology Industry (In-Formation)
by Xiang BiaoHow can America's information technology (IT) industry predict serious labor shortages while at the same time laying off tens of thousands of employees annually? The answer is the industry's flexible labor management system--a flexibility widely regarded as the modus operandi of global capitalism today. Global "Body Shopping" explores how flexibility and uncertainty in the IT labor market are constructed and sustained through concrete human actions. Drawing on in-depth field research in southern India and in Australia, and folding an ethnography into a political economy examination, Xiang Biao offers a richly detailed analysis of the India-based global labor management practice known as "body shopping." In this practice, a group of consultants--body shops--in different countries works together to recruit IT workers. Body shops then farm out workers to clients as project-based labor; and upon a project's completion they either place the workers with a different client or "bench" them to await the next placement. Thus, labor is managed globally to serve volatile capital movement. Underpinning this practice are unequal socioeconomic relations on multiple levels. While wealth in the New Economy is created in an increasingly abstract manner, everyday realities--stock markets in New York, benched IT workers in Sydney, dowries in Hyderabad, and women and children in Indian villages--sustain this flexibility.
The Global Bourgeoisie: The Rise of the Middle Classes in the Age of Empire
by Christof Dejung David Motadel Jürgen OsterhammelThe first global history of the middle class While the nineteenth century has been described as the golden age of the European bourgeoisie, the emergence of the middle class and bourgeois culture was by no means exclusive to Europe. The Global Bourgeoisie explores the rise of the middle classes around the world during the age of empire. Bringing together eminent scholars, this landmark essay collection compares middle-class formation in various regions, highlighting differences and similarities, and assesses the extent to which bourgeois growth was tied to the increasing exchange of ideas and goods. The contributors indicate that the middle class was from its very beginning, even in Europe, the result of international connections and entanglements.Essays are grouped into six thematic sections: the political history of middle-class formation, the impact of imperial rule on the colonial middle class, the role of capitalism, the influence of religion, the obstacles to the middle class beyond the Western and colonial world, and, lastly, reflections on the creation of bourgeois cultures and global social history. Placing the establishment of middle-class society into historical context, this book shows how the triumph or destabilization of bourgeois values can shape the liberal world order.The Global Bourgeoisie irrevocably changes the understanding of how an important social class came to be.
Global Brain Singularity: Universal History, Future Evolution and Humanity’s Dialectical Horizon (World-Systems Evolution and Global Futures)
by Cadell LastThis book introduces readers to global brain singularity through a logical meditation on the temporal dynamics of the universal process. Global brain singularity is conceived of as a future metasystem of human civilization that represents a qualitatively higher coherence of order.To better understand the potential of this phenomenon, the book begins with an overview of universal history. The focus then shifts to the structure of human systems, and the notion that contemporary global civilization must mediate the emergence of a commons that will transform the future of politics, economics and psychosocial life in general. In this context the book presents our species as biocultural evolutionary agents attempting to create a novel and independent domain of technocultural evolution that affords us new levels of freedom.Lastly, the book underscores the internal depths of the present moment, structured by a division between subject and object. The nature of the interaction between subject and object would appear to govern the mechanics of a spiritual process that is key to understanding the meaning of singularity inclusive of observers. Given its scope, the book will appeal to readers interested in systems approaches to the emerging world society, especially historians, philosophers and social scientists.
The Global Brand: How to Create and Develop Lasting Brand Value in the World Market
by Nigel HollisA top executive at one of the world's leading marketing firms analyzes the familiarity and strength of brands and establishes five steps towards increasing brand strength in a globalized worldRapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. The Global Brand is a thorough investigation of brand strength in the accelerated modern business world.Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength based on two axes, Presence (or familiarity) and Voltage (or marketing appeal), to illustrate the market value and performance of brands. He analyzes the five steps of customer commitment to a strong brand--Presence, Relevance, Performance, Advantage, and Bonding. Finally, Hollis emphasizes human nature as a set of constant core values that all brands should appeal to, and analyzes the future of brand-building as a profitable investment.“In The Global Brand, Nigel Hollis not only corrects some of the misconceptions of the past but offers a glimpse of the future that is both perceptive and grounded in good business sense. Those who take the time to properly digest this book will save their companies a lot of money.” —Sir Martin Sorrell, Chief Executive Officer, WPP
Global Brand Management: A Guide to Developing, Building & Managing an International Brand
by Laurence Minsky Ilan GevaIn today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores the increasingly universal scope of brand management. In an era when many brand managers will find themselves working for large multinationals operating across varied territories, categories and consumer groups, developing an understanding of both the opportunities and risks of multinational brands is truly essential. Meticulously researched, Global Brand Management shows readers how to manage an existing global brand, while simultaneously equipping them with the skills to build one from scratch. The text uses fascinating case studies including Oreo, Harley Davidson and Xiaomi to demonstrate the challenges of maintaining a stable brand identity when operating across territories with different languages, cultural values and logistics. With helpful pedagogy throughout and built-in features to enhance classroom learning, Global Brand Management is the perfect springboard for students to appreciate, enjoy and embrace the nuances and complexities of brand management on an international scale.
Global Brand Management of Anheuser Busch InBev's Budweiser
by Jill AveryBrian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was also feeling the pressure to finalize a global brand strategy that would define Budweiser's value proposition and guide its development and execution around the world. The problem was that Budweiser actually had two distinct brand realities that differed across geographies and that often interfered with each other. He worried whether the company could keep selling a premium brand proposition abroad as the brand's reputation faced challenges at home in the U.S. and whether he needed to force a monolithic global brand strategy everywhere or allow for local market customization. Could Budweiser simultaneously accommodate two or more brand realities?
Global Brand Power: Leveraging Branding for Long-Term Growth (Wharton Executive Essentials)
by Barbara E. KahnThe branding bible for today's globalized worldToday, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won't be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company's bottom line.In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency-where one slip-up can go around the world via social media instantaneously.Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.
Global Brand Strategy
by Jan-Benedict SteenkampSteenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible for a massive percentage of their firm's market value. Third, they operate as single brands everywhere on the planet. We find them in B2C and B2B industries, among large and small companies, and among established companies and new businesses. The stewards of these brands have a set of skills and knowledge that sets them apart from the typical corporate marketer. So what's their secret? In a world that is globalizing, but not yet globalized, how do you build a powerful global brand that resonates universally but also accommodates local nuances? How do you ensure that it is dynamic and flexible enough to change at market speed? World-class marketing expert Jan-Benedict Steenkamp has studied global brands for over 25 years on six continents. He has distilled their practices into eight tools that you can start using today. With case studies from around the world, Steenkamp's book is provocative and timely. Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.
Global Business: Competitiveness and Sustainability
by Riad A. Ajami G. Jason GoddardGlobalization has been under extreme pressure in the wake of the financial crisis. Multinational firms are weighing the costs and benefits of international scale and scope, and are increasingly under pressure to hire local, to source local, and to pay taxes domestically. At the same time global competitive pressures have intensified. This book reviews international business practices from the multinational firm perspective, and provides pathways forward concerning competitiveness and sustainability in global markets. What sets this book apart from others is that the benefits and pitfalls of globalization are addressed. Chapter coverage focuses on the functional areas of the business and how they are impacted by international expansion. Practical case studies supplement chapter coverage and highlight both positive and negative developments in the global business arena. Readers should expect to be challenged on what will be the limits of the multinational firm in the future, and how multinational firms can continue to prosper while at the same time adhere to sustainable business initiatives. Equally useful to both undergraduate and graduate students of international business as well as professional development programs, Global Business: Competitiveness and Sustainability provides a necessary tonic for dealing with today’s troubled seas of globalization.
Global Business: Connecting Theory to Reality
by Dong Chen Jong-Wook Kwon Yongsun PaikThis textbook is designed to help students understand the key issues of global business by connecting theory with reality. Divided into three parts, it covers critical issues of international business, introducing readers to topics they will connect with, and discussing core concepts. With a user-friendly pedagogy and a host of helpful visuals, the authors offer a practitioner’s perspective on global business knowledge, examining familiar theory on trade, direct investment, and political environment alongside fresh topics, like geopolitical conflicts, emerging markets, and sustainability. Over sixty case studies are included to illustrate the magnitude and complexity of global business involving different stakeholders. Undergraduate students looking for an introduction to international business and graduate students looking to apply their knowledge will find Global Business stimulating, since it demonstrates how theories and concepts work in real-world business settings.
Global Business: Positioning Ventures Ahead
by Michael R. Czinkota Ilkka A. RonkainenGlobal Business: Positioning Ventures Ahead alerts every business to the new windows of opportunity open to those willing to explore global markets. Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing, explaining all the strategic alternatives for going global—from exporting and licensing to distributorships and joint ventures. They illustrate how to present, promote, and price products and services to appeal to multiple world markets and how to strike back when world competitors move into one’s territory. Each chapter concludes with "Food for Thought" questions that challenge the reader to think more deeply about entry into the global market, as well as further readings and online resources that provide useful references for continuing investigation. Global Business: Positioning Ventures Ahead equips readers with the skills to ride out the risks and reap the rewards of world-class engagement.
The Global Business: Four Key Marketing Strategies
by Erdener KaynakGlobal competition is being fueled by economic, technological, legal/political, and social changes taking place around the globe. As trade blocs and countries emerge and change, they offer certain opportunities and present certain threats for domestic companies. As U.S. companies enter the world market, they will be faced with increased competition. To ensure greater success against this competition, this timely book provides concepts, techniques, and strategies for professionals guiding these firms into the world market. The Global Business is need- and action-oriented. It shows the steps in the globalization process, complete with ample company and industry examples from a variety of regions and countries of the world. An ideal book for marketers, managers, and professors alike, these frequently asked questions are just a few that are answered in The Global Business: What are the best methods of operating in global markets? Is there such a thing as global consumer? If so, what are his/her characteristics? What are the decisionmaking rules in global markets? Does global marketing strategy differ in any way from domestic marketing strategy? What is a global firm and how does it act and behave? What are the emerging patterns and developments in global marketing theory and practice today? What does the future hold for global firms?The Global Business offers practical, managerial guidelines for business and marketing managers, public policymakers, and researchers and scholars of marketing on a global scale. It helps firms develop and maintain distinct competitive advantages in the foreign markets in which they wish to or do already operate. Among the topics discussed are global location strategy; global sourcing; the Euroconsumer; marketing in Socialist countries of Eastern Europe and the People’s Republic of China; joint venture formation, Third World marketing; and cross-cultural and cross-national consumer behavior.
Global Business
by Mike W. PengDiscover success in global business today with the strategic approach and unique coverage found only in Peng's GLOBAL BUSINESS, 5E. This is the first global business text to ask the big question, "What determines the success and failure of firms around the globe?" Award winning scholar and author Mike Peng answers from both an institution-based and resource-based view in every chapter. This inviting, conversational approach highlights the latest research and examples of recent global developments New cases from international experts examine how companies are expanding globally and responding to COVID. Unique debate sections draw you into engaging discussions that sharpen your independent thinking and strengthen your perspective on business challenges. You examine today's geopolitics, risk management, tariffs and trade compliance, supply chain reorganization and management of stakeholder relationships. MindTap digital resources help you strengthen a global mindset that can advance your opportunities in any type of career.
Global Business
by Robert H. Scarlett Lawrence E. Koslow, J.D., Ph.D.In today's world, more and more businesses are taking steps toward globalization, and companies must work to remain competitive. 'Global Business' will help every business professional understand how all the components fit together to create a truly global business. This quick-reference guide organizes an avalanche of information into 308 easily understood concepts that address many important issues, including how to:* determine your readiness for global expansion* gain upper management commitment to your international plan* import under customs laws* recognize scams and fraudulent transactions* introduce products into new markets* select employees for overseas assignments* manage international legal affairs* improve distributor performance* maintain a franchise relationshipOther subjects include tips on how to do business in various countries and how to deal with regulations and guidelines specific to each nation. 'Global Business' is a must-read for understanding the advantages and pitfalls of expanding a business to a worldwide level.
Global Business 3rd Edition
by Mike W. PengThis edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process. The book combines an inviting, conversational style with the latest research and examples throughout every chapter. A comprehensive set of cases from Mike Peng and other respected international experts examine how companies throughout the world have expanded globally. All-new video cases, world maps, and unique global debate sections help readers view business challenges from a truly global perspective.
Global Business Analysis: Understanding the Role of Systemic Risk in International Business
by Colin TurnerOne of the core functions of any successful business is the ability to manage and adapt to risk. In a global environment characterised by complexity, it is vital to be able to understand where risk lies and how it impacts upon business.This textbook presents a series of meta-level trends, including as geo-political risks, climate change, and technology, and explores how they are forming and reshaping the risk environment of business. Using a mix of micro and macro level analysis, students will be able to understand how seemingly random, global events, pose challenges for firms. Representing a bold sea-change in the study of international business, this book emphasises the practical elements that students will need to understand in order to succeed in the real world. Readers will not only learn how to understand and read risks in international markets, but they will also benefit from a tooklit to help them assess these processes. Ultimately, this textbook will furnish students with a full appreciation of the importance of risk in international systems.
Global Business Citizenship: A Transformative Framework for Ethics and Sustainable Capitalism
by Donna J. Wood Jeanne M. Logsdon Patsy G. Lewellyn Kimberly S. DavenportThis practical and engaging book provides a coherent approach to global business responsibility and ethics based on the latest research, theory, and practice. The authors incorporate numerous interesting and current real world examples to support the argument that corporations need to - and can - identify and implement processes that foster ethical conduct, ensure basic human rights, protect the natural environment, and enhance social justice wherever businesses operate around the globe. "Global Business Citizenship" combines elements of political theory, stakeholder relationships, business ethics, corporate social performance, accountability and measurement, and organizational change. Its practical approach encompasses "best practices" in stakeholder management, experiments in applying corporate values to local conditions, and social environmental auditing and reporting. Focusing on the strategic alignment and change management process for implementing business citizenship principles and practices, it is an essential supplement for any course concerned with ethics and social responsibility in today's global business climate.