- Table View
- List View
Good Work: How Blue Collar Business Can Change Lives, Communities, and the World
by Dave HatajWhat Can Blue-Collar Business Teach Us About Work and Faith?The faith and work conversation is alive and well, but most resources focus on white-collar jobs, neglecting the majority of the workforce. When Dave Hataj realized he needed to go home and take over the family gear shop, he didn&’t expect it to become a spiritually transformative season of his life. Yet as he began to think about what it meant to be a Christian in business, he discovered just how much our work matters to God and how blue-collar business can change people, communities, and even the world.Drawing on the stories of his business, Edgerton Gears, Dave teaches you how to cultivate true inner goodness, meaning, and mission at work—no matter what you do. Your workplace can and should be a place of significance.
Good Work: How Blue Collar Business Can Change Lives, Communities, and the World
by Dave HatajWhat Can Blue-Collar Business Teach Us About Work and Faith?The faith and work conversation is alive and well, but most resources focus on white-collar jobs, neglecting the majority of the workforce. When Dave Hataj realized he needed to go home and take over the family gear shop, he didn&’t expect it to become a spiritually transformative season of his life. Yet as he began to think about what it meant to be a Christian in business, he discovered just how much our work matters to God and how blue-collar business can change people, communities, and even the world.Drawing on the stories of his business, Edgerton Gears, Dave teaches you how to cultivate true inner goodness, meaning, and mission at work—no matter what you do. Your workplace can and should be a place of significance.
Good Work: How to Build a Career that Makes a Difference in the World
by Shannon HoudeDo you want to have a positive impact on the world? Do you want to have a successful career that makes a difference? In short... do you want to do Good Work? Let this step-by-step guide show you how. Packed with useful tools and exercises, this step-by-step guide will help you figure out your passion and purpose, and how to effectively harness it to make real and positive change - on the world, and on your career. Whether you want to battle climate change, promote diversity and inclusion, work in sustainability - or if you're not sure, but just want to leave things a little better at the end of every work day - let this book support you in turning that passion into action. Written by corporate responsibility consultant and certified coach Shannon Houde, this book is part career guide and part job search help - and all purpose-driven. From understanding what the 'purpose economy' is and how you fit into it, to what jobs to go for and how to land them, Good Work is the helping hand you need to make a career out of changing the world.
The Good Work Guide: How to Make Organizations Fairer and More Effective
by Nick IslesAs the world reels from the credit crunch and fall into recession of late 2008, the search is on for a better way to do business. In an increasingly knowledge driven economy, the importance of people's discretionary effort to business performance is key to success - or failure - but many businesses and managers do not understand the alchemy required to gain the extra few per cent from their human resources. This new guide lays out how and why companies should be doing more to improve conditions for their staff. It opens with a discussion of the latest thinking and research into the link between high performance outcomes and improvement in the quality of working life, and looks at how organizations should approach creating 'good work' in general. The book then goes on to focus on action organizations can take in the key areas of: - autonomy and empowerment (including time sovereignty, work at home, training, job design, health, family); - fairness and conflict resolution (including pay, ethics, diversity, values, the impact of climate change); - voice (covering the role of technology and workplace, careers and leadership). It concludes with the 10 point plan for good work. Filled with examples from actual companies and organizations on the ground, and backed up by cutting edge research, this is the essential management handbook that no business can afford to ignore.
Good Works!
by Philip Kotler Nancy Lee David HessekielBusinesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how!Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results.Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businessesExplains how to balance social and business goalsAuthor Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip KotlerWith Good Works, you'll find that you can generate significant resources for your cause while achieving financial success.
Good Writing: It Begins with Principles
by Harvard Business Review PressEffective communication and good writing rest on a foundation of basic principles. From having a clear purpose to considering a delivery strategy, this chapter examines each of these principles as it relates to written communication.
Goodbye Globalization: The Return of a Divided World
by Elisabeth BrawA bold new account of the state of globalization today—and what its collapse might mean for the world economy After the Cold War, globalization accelerated at breakneck speed. Manufacturing, transport, and consumption defied national borders, companies made more money, and consumers had access to an ever-increasing range of goods. But in recent years, a profound shift has begun to take place. Business executives and politicians alike are realising that globalization is no longer working. Supply chains are imperilled, Russia has been expelled from the global economy after its invasion of Ukraine, and China is using these fissures to leverage a strategic advantage. Given these pressures, what will the future of our world economy look like? In this groundbreaking account, Elisabeth Braw explores the collapse of globalization and the profound challenges it will bring to the West. Drawing on interviews with prominent executives and policymakers from around the world, Braw poses the difficult questions all businesses and economies will face—and traces the intricate story of globalization from the exuberant &’90s to the embattled present.
Goodbye Gordon Gekko: How to Find Your Fortune Without Losing Your Soul
by Anthony ScaramucciThe investment expert shows how a better understanding of people, capital, and culture can enrich one&’s life financially as well as spiritually. It is time to say goodbye to Gordon Gekko, the rogue character famously portrayed by Michael Douglas in the classic movie Wall Street. In Goodbye Gordon Gekko, author Anthony Scaramucci explores opportunities for leading a rich life in a difficult, radically changed economy. Believing that the financial crisis was caused by a nation of Gekko-wannabes tripped up by status anxiety and egocentric tendencies, he argues that you can be happy and financially profitable as long as you stay true to yourself and stick to your values and principles. Scaramucci offers hope, urging you to pass through the happily-ever-after portal so that you can find your fortune and all that is fortunate. With years of experience at Goldman Sachs, and having co-founded two successful alternative investment management companies, the author provides a behind-the-scenes view of life on Wall Street—the wins and the losses, the rights and the wrongs, the successes and the failures, the good mentors and the difficult colleagues. Through these entertaining and insightful stories, featuring advice from a diverse cast of characters ranging from Li Ka-shing to John Weinberg to his Italian nana, Scaramucci identifies the temptations and roadblocks that accompany our professional ambitions and personal choices, revealing the rules for leading a profitable and fortunate life. What does this mean in practical terms? As Scaramucci shows, it means ridding yourself of egotistical tendencies and developing the self-awareness to bounce back from failure. It means building a circle of competence made of those you trust, mentoring and celebrating others, and giving back to your community and country, all the while targeting success. It means seeing capitalism as an art and businesses as creations and vocations, not simply as levers to feeding your ego. Goodbye Gordon Gekko provides a road map to help people achieve true wealth defined beyond a checking account. Praise for Goodbye Gordon Gekko&“A fun, easy read, with sage advice.&” —Oliver Stone, three-time Academy Award Winner; Director, Wall Street and Wall Street: Money Never Sleeps&“A truly insightful read. It introduces us to a moral compass on Wall Street—finding riches by direction of a true north as opposed to insidious Gekko-style greed.&” —Josh Brolin, Academy Award Nominee; Actor, Wall Street: Money Never Sleeps; Active Trader&“Scaramucci is a unique combination of great entrepreneur and savvy Wall Streeter. His perspective on all things business is invaluable and here for all to read.&” —David Faber, Anchor, CNBC
Goodbye IMF Conditions, Hello Chinese Capital: Zambia's Copper Industry and Africa's Break with Its Colonial Past
by David Lane Rafael Di Tella Sarah Mehta Vincent PonsOver the past several decades, rapid growth in Chinese investment and trade has created for Africa a new development partner. China represents an alternative to U.S. and European nations whose past imperialism, resource avarice, and economic dictates-through the conditionality of IMF and World Bank lending-remain a negative legacy. This case uses the story of Zambia's Chambishi copper mine, which was purchased in 1998 by the state-owned China Non-Ferrous Metals Mining Corporation, to illustrate China's growing interest and involvement in the African continent. While many in Africa welcome the substantial Chinese investment, resentment over labor abuses, low pay, and substandard working conditions at some Chinese-owned enterprises fuels anti-China sentiment. At Chambishi copper mine, a 2005 explosion, caused by management's shoddy adherence to safety standards, killed nearly 50 miners and sparked outrage among Zambians. The explosion marked the first in a long series of protests and safety violations that would unfold at Chambishi over the next ten years.
Goodbye IMF Conditions, Hello Chinese Capital: Zambia's Copper Industry and Africa's Break with Its Colonial Past
by Vincent Pons Sarah Mehta Rafael Di Tella David LaneOver the past several decades, rapid growth in Chinese investment and trade has created for Africa a new development partner. China represents an alternative to U.S. and European nations whose past imperialism, resource avarice, and economic dictates-through the conditionality of IMF and World Bank lending-remain a negative legacy. This case uses the story of Zambia's Chambishi copper mine, which was purchased in 1998 by the state-owned China Non-Ferrous Metals Mining Corporation, to illustrate China's growing interest and involvement in the African continent. While many in Africa welcome the substantial Chinese investment, resentment over labor abuses, low pay, and substandard working conditions at some Chinese-owned enterprises fuels anti-China sentiment. At Chambishi copper mine, a 2005 explosion, caused by management's shoddy adherence to safety standards, killed nearly 50 miners and sparked outrage among Zambians. The explosion marked the first in a long series of protests and safety violations that would unfold at Chambishi over the next ten years.
Goodbye IMF Conditions, Hello Chinese Capital: Zambia's Copper Industry and Africa's Break with Its Colonial Past
by Vincent Pons Sarah Mehta Rafael Di Tella David LaneOver the past several decades, rapid growth in Chinese investment and trade has created for Africa a new development partner. China represents an alternative to U.S. and European nations whose past imperialism, resource avarice, and economic dictates-through the conditionality of IMF and World Bank lending-remain a negative legacy. This case uses the story of Zambia's Chambishi copper mine, which was purchased in 1998 by the state-owned China Non-Ferrous Metals Mining Corporation, to illustrate China's growing interest and involvement in the African continent. While many in Africa welcome the substantial Chinese investment, resentment over labor abuses, low pay, and substandard working conditions at some Chinese-owned enterprises fuels anti-China sentiment. At Chambishi copper mine, a 2005 explosion, caused by management's shoddy adherence to safety standards, killed nearly 50 miners and sparked outrage among Zambians. The explosion marked the first in a long series of protests and safety violations that would unfold at Chambishi over the next ten years.
Goodbye iSlave: A Manifesto for Digital Abolition (The Geopolitics of Information)
by Jack Linchuan QiuWelcome to a brave new world of capitalism propelled by high tech, guarded by enterprising authority, and carried forward by millions of laborers being robbed of their souls. Gathered into mammoth factory complexes and terrified into obedience, these workers feed the world's addiction to iPhones and other commodities--a generation of iSlaves trapped in a global economic system that relies upon and studiously ignores their oppression. Focusing on the alliance between Apple and the notorious Taiwanese manufacturer Foxconn, Jack Linchuan Qiu examines how corporations and governments everywhere collude to build systems of domination, exploitation, and alienation. His interviews, news analysis, and first-hand observation show the circumstances faced by Foxconn workers--circumstances with vivid parallels in the Atlantic slave trade. Qiu also shows how the fanatic consumption of digital media also creates compulsive free labor that constitutes a form of bondage for the user. Arguing as a digital abolitionist, Qiu draws inspiration from transborder activist groups and forms of grassroots resistance to make a passionate plea aimed at uniting--and liberating--the forgotten workers who make our twenty-first-century lives possible.
Goodbye, Status Quo: Reimagining the Landscape of Innovation
by Joan FallonIn Goodbye, Status Quo, visionary scientist and leading entrepreneur Dr. Joan Fallon equips readers with the tools to overcome obstacles and become agents of change—as entrepreneurs, leaders, and individuals.In Goodbye, Status Quo, Dr. Joan Fallon equips her readers with the tools to be agents of change: as entrepreneurs, leaders, and individuals. No matter where you come from or who you are, you can be an agent of change. If you are setting out to change the world—great, she affirms—just keep in mind that change must start with you. As a company founder, Dr. Fallon faced many obstacles. Some of the greatest ones came from how other people saw her. A woman in her fifties with a warm, approachable manner, she didn&’t fit the typical entrepreneur profile. Now as a respected business leader, doctor, and academic who sits on the boards of numerous non-profits and is frequently asked to mentor others, Joan is driven to share what she has learned and the perspectives that brought her success. She is also fascinated by the subject of change. What are the impediments that keep leaders and individuals from changing the world, or even just changing themselves, and how can they be overcome? What is it about you that holds you, your job, or your company back from changing? Joan Fallon believes that deductive reasoning in addition to the typical inductive reasoning and other science-based approaches allow us to move past the reactive responses that leave us stuck, unable to innovate and make change. Fear-based thinking rules in many sectors today—in business, politics, even relationships. And fear is the fundamental factor that holds us back from embracing change. Goodbye, Status Quo blends lessons from Joan&’s own entrepreneurial experiences and scientific observations to give readers informative and actionable advice on the topics of entrepreneurship, innovation, and making change. Each chapter offers pithy advice that taps into business, medicine, philosophy, and even baseball. No matter your background, experience, or personal struggles, you can change the world—if you are willing to first change yourself.
Goode and McKendrick on Commercial Law: 6th Edition
by Roy Goode Ewan McKendrickThe sixth edition of the authoritative and acclaimed commercial law text'A great book ... will be equally useful to legal practitioners, students and business people' Financial Times This sixth edition of Goode on Commercial Law, now retitled Goode and McKendrick on Commercial Law, remains the first port of call for the modern day practitioner with its theoretical and practical coverage of commercial law in both a national and an international context. Now updated to cover the most recent legal and technical changes, this highly acclaimed and authoritative text, which is regularly cited by all courts from the Supreme Court downwards, combines a deep theoretical analysis of foundational principles with a practical approach in the context of typical commercial and financial transactions. It is also replete with diagrams and specimen forms covering a wide range of transactions.'Searching analysis and meticulous exposition coupled with a lucid clarity of style and a relaxed lightness of touch combine to make the book not only compulsory but compulsive reading for anyone interested in its field' Law Quarterly Review'A work of immense scholarship ... Professor Goode's work must be as nearly exhaustive as can be possible and as produced by Penguin is a triumph of paperback publishing' Solicitor's Journal'Clear and comprehensive ... The student and practitioner will find it indispensable; the interested layperson too will benefit from it as a work of reference' British Business'A veritable tour de force' Business Law Review
Goods: Advertising, Urban Space, and the Moral Law of the Image (Commonalities)
by Emanuele Coccia Marissa GemmaObjects are all around us – and images of objects, advertisements for objects. Things are no longer merely purely physical or economic entities: within the visual economy of advertising, they are inescapably moral. Any object, regardless of its nature, can for at least a moment aspire to be “good,” can become not just an object of value but a complex of possible happiness, a moral source of perfection for any one of us.Our relation to things, Coccia, argues in this provocative book, is what makes us human, and the object world must be conceived as an ultimate artifact in order for it to be the site of what the philosophical tradition has considered "the good." Thinking a radical political praxis against a facile materialist critique of things, Coccia shows how objects become the medium through which a city enunciates its ethos, making available an ethical life to those who live among them.When we acknowledge that our notion of “the good” resides within a world of things, we must grant that in advertising, humans have revealed themselves as organisms that are ethically inseparable from the very things they produce, exchange, and desire. In the advertising imaginary, to be human is to be a moral cyborgs whose existence attains ethical perfection only via the universe of things. The necessary alienation which commodities cause and express is moral rather than economic or social; we need our own products not just to survive biologically or to improve the physical conditions of our existence, but to live morally. Ultimately, Coccia’s provocative book offers a radically political rethinking of the power of images. The problem of contemporary politics is not the anesthetization of words but the excess power we invest in them. Within images, we already live in another form of political life, which has very little to do with the one invented and formalized by the ancient and modern legal tradition. All we need to do is to recognize it. Advertising and fashion are just the primitive, sometimes grotesque, but ultimately irrepressible prefiguration of the new politics to come.
Goods from the East, 1600–1800
by Maxine Berg Felicia Gottmann Hanna Hodacs Chris NierstraszThe imperative of the long-distance seaborne trade of Europeans, from the age of exploration, was to acquire the goods of the exotic East – the silks and porcelains and tea of China, the spices of the spice islands and the textiles of India. Goods from the East focuses on the trade in fine products: how they were made, marketed and distributed between Asia and Europe. This trade was conducted by East India Companies and many private traders, and the first Global Age that resulted deeply affected European consumption and manufacturing. This book provides a full comparative and connective study of Asia's trade with a range of European countries. Its themes relate closely to issues of fine manufacturing and luxury goods in the current age of globalization. Goods from the East brings together established scholars, such as Jan de Vries, Om Prakash and Josh Gommans, and a new generation of researchers, who together look into the connections between European consumer cultures and Asian trade.
Goodyear: The Aquatred Launch (Condensed)
by Samuel ChunGoodyear is planning to launch an innovative new tire in a price sensitive and highly competitive category. The case deals with channel conflicts and management issues arising in mature product categories.
Goodyear: The Aquatred Launch
by Bruce Isaacson John A. QuelchAfter many years of R&D, Goodyear has developed the Aquatred, an innovative new tire. However, the tire industry has matured and evolved, raising questions concerning the Aquatred's ability to gain support from Goodyear's independent tire dealers. Students must use information on channel evolution and consumer behavior to make two decisions: whether to launch the Aquatred and whether to expand Goodyear's distribution network. Also explores issues involved in managing a complex distribution structure during a time of rapid change.
Goodyear Tire & Rubber Co.--1986
by Timothy A. LuehrmanGoodyear's transition to radial tires from bias and bias-belted tires was difficult and expensive, but successful. Afterward, in 1983, the company embarked on a major diversification program. Three years later, after investments exceeding $1 billion in oil and gas pipelines and reserves, Goodyear was attacked by a corporate "raider" and is considering abandoning its diversification program in favor of a highly leveraged restructuring.
Goodyear Tire & Rubber Co.--1988
by Timothy A. LuehrmanSet two years after a takeover attempt forced the company to restructure by leveraging up, selling assets, and repurchasing stock. The case affords an opportunity to analyze what effect the restructuring had on: 1) the cost of capital, 2) investment decisions, and 3) the competitive behavior of other firms in the industry.
Google Advertising
by Youngme Moon David ChenIn mid-2006, Google is the number one search engine in America with 99% of its revenues deriving from its simple, text-only advertising services. It is on track to bring in roughly $9.5 billion in advertising revenue in 2006, which would place it fourth among American media companies in total ad sales, ahead of giants such as NBC Universal and Time Warner. However, it has also begun to explore new ways to expand its online advertising model, experimenting with more elaborate forms of advertising (involving graphics, animation, and video). Google has also begun exploring the radio/television advertising space. Each of these forays is raising a number of key questions for Google, including whether it is possible to reconcile these advertising formats with its current business philosophy.
Google Advertising Tools: Cashing in with AdSense and AdWords
by Harold Davis David IwanowWith this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money. You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them.Learn how to create effective campaign plans for your website Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM) Drive traffic to your website and make money as an advertising host Add AdSense code and Google search to your site Learn how content, search, and referral ads perform Create and edit AdWord campaigns Monitor AdWords activity and improve your campaign's performance
Google AdWords Insider: Insider Strategies You Must Master to Instantly Expose Your Business to 200 Million Google Users
by Simon LeungGoogle AdWords Insider, written by a true Insider, explains the mysteries behind advertising with the world&’s number one search engine. Simon Leung is a retired AdWords Optimization Specialist from Google Headquarters who developed the strategies used today to train the Google Team internally, many of which are shared in this highly acclaimed book. Whether a beginner or expert to Internet Marketing and online advertising, you will learn to understand Google AdWords the way the system understands itself, grasping the key to minimizing your costs while maximizing your return on investment through fundamental keyword, ad text, account structure and landing page optimization.
Google Analytics: Understanding Visitor Behavior
by Justin CutroniDo you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years. Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team. Discover exactly how the Google Analytics system works Learn how to configure the system to measure data most relevant to your business goals Track online marketing activities, including cost-per-click ads, email, and internal campaigns Track events -- rather than page views -- on sites with features such as maps, embedded video, and widgets Configure Google Analytics to track enterprise data, including multiple domains Use advanced techniques such as custom variables and CRM integration
Google Analytics Breakthrough: From Zero to Business Impact
by Feras Alhlou Shiraz Asif Eric FettmanA complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates Master Google Tag Manager for greater flexibility and process control in implementation Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language Gain a more complete view of customer behavior with mobile app and cross-device tracking Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing Improve data storytelling and foster analytics adoption in the enterprise Millions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne – and a foreword by Avinash Kaushik – enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.