- Table View
- List View
The Global Business: Four Key Marketing Strategies
by Erdener KaynakGlobal competition is being fueled by economic, technological, legal/political, and social changes taking place around the globe. As trade blocs and countries emerge and change, they offer certain opportunities and present certain threats for domestic companies. As U.S. companies enter the world market, they will be faced with increased competition. To ensure greater success against this competition, this timely book provides concepts, techniques, and strategies for professionals guiding these firms into the world market. The Global Business is need- and action-oriented. It shows the steps in the globalization process, complete with ample company and industry examples from a variety of regions and countries of the world. An ideal book for marketers, managers, and professors alike, these frequently asked questions are just a few that are answered in The Global Business: What are the best methods of operating in global markets? Is there such a thing as global consumer? If so, what are his/her characteristics? What are the decisionmaking rules in global markets? Does global marketing strategy differ in any way from domestic marketing strategy? What is a global firm and how does it act and behave? What are the emerging patterns and developments in global marketing theory and practice today? What does the future hold for global firms?The Global Business offers practical, managerial guidelines for business and marketing managers, public policymakers, and researchers and scholars of marketing on a global scale. It helps firms develop and maintain distinct competitive advantages in the foreign markets in which they wish to or do already operate. Among the topics discussed are global location strategy; global sourcing; the Euroconsumer; marketing in Socialist countries of Eastern Europe and the People’s Republic of China; joint venture formation, Third World marketing; and cross-cultural and cross-national consumer behavior.
Global Business
by Mike W. PengDiscover success in global business today with the strategic approach and unique coverage found only in Peng's GLOBAL BUSINESS, 5E. This is the first global business text to ask the big question, "What determines the success and failure of firms around the globe?" Award winning scholar and author Mike Peng answers from both an institution-based and resource-based view in every chapter. This inviting, conversational approach highlights the latest research and examples of recent global developments New cases from international experts examine how companies are expanding globally and responding to COVID. Unique debate sections draw you into engaging discussions that sharpen your independent thinking and strengthen your perspective on business challenges. You examine today's geopolitics, risk management, tariffs and trade compliance, supply chain reorganization and management of stakeholder relationships. MindTap digital resources help you strengthen a global mindset that can advance your opportunities in any type of career.
Global Business
by Robert H. Scarlett Lawrence E. Koslow, J.D., Ph.D.In today's world, more and more businesses are taking steps toward globalization, and companies must work to remain competitive. 'Global Business' will help every business professional understand how all the components fit together to create a truly global business. This quick-reference guide organizes an avalanche of information into 308 easily understood concepts that address many important issues, including how to:* determine your readiness for global expansion* gain upper management commitment to your international plan* import under customs laws* recognize scams and fraudulent transactions* introduce products into new markets* select employees for overseas assignments* manage international legal affairs* improve distributor performance* maintain a franchise relationshipOther subjects include tips on how to do business in various countries and how to deal with regulations and guidelines specific to each nation. 'Global Business' is a must-read for understanding the advantages and pitfalls of expanding a business to a worldwide level.
Global Business 3rd Edition
by Mike W. PengThis edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process. The book combines an inviting, conversational style with the latest research and examples throughout every chapter. A comprehensive set of cases from Mike Peng and other respected international experts examine how companies throughout the world have expanded globally. All-new video cases, world maps, and unique global debate sections help readers view business challenges from a truly global perspective.
Global Business Analysis: Understanding the Role of Systemic Risk in International Business
by Colin TurnerOne of the core functions of any successful business is the ability to manage and adapt to risk. In a global environment characterised by complexity, it is vital to be able to understand where risk lies and how it impacts upon business.This textbook presents a series of meta-level trends, including as geo-political risks, climate change, and technology, and explores how they are forming and reshaping the risk environment of business. Using a mix of micro and macro level analysis, students will be able to understand how seemingly random, global events, pose challenges for firms. Representing a bold sea-change in the study of international business, this book emphasises the practical elements that students will need to understand in order to succeed in the real world. Readers will not only learn how to understand and read risks in international markets, but they will also benefit from a tooklit to help them assess these processes. Ultimately, this textbook will furnish students with a full appreciation of the importance of risk in international systems.
Global Business Citizenship: A Transformative Framework for Ethics and Sustainable Capitalism
by Donna J. Wood Jeanne M. Logsdon Patsy G. Lewellyn Kimberly S. DavenportThis practical and engaging book provides a coherent approach to global business responsibility and ethics based on the latest research, theory, and practice. The authors incorporate numerous interesting and current real world examples to support the argument that corporations need to - and can - identify and implement processes that foster ethical conduct, ensure basic human rights, protect the natural environment, and enhance social justice wherever businesses operate around the globe. "Global Business Citizenship" combines elements of political theory, stakeholder relationships, business ethics, corporate social performance, accountability and measurement, and organizational change. Its practical approach encompasses "best practices" in stakeholder management, experiments in applying corporate values to local conditions, and social environmental auditing and reporting. Focusing on the strategic alignment and change management process for implementing business citizenship principles and practices, it is an essential supplement for any course concerned with ethics and social responsibility in today's global business climate.
Global Business Cycles: Convergence or Decoupling?
by M. Ayhan Kose Christopher Otrok Eswar S. PrasadA report from the International Monetary Fund.
Global Business Cycles and Developing Countries (Routledge Explorations in Development Studies)
by Eri IkedaThis book investigates how global business cycles impact the economies of developing countries. Global business cycles, the wave-like movements of economic expansion followed by contraction in aggregate economic activities, impact all economies comprising the global economy. The patterns being shown in developing countries correspond increasingly to those in the global north, and yet there is a relative dearth of studies exploring whether global business cycles exist and how they operate in developing economies. This book explores how cycles operate at the global and sub-global developing country levels, with a particular focus on the level of development and the structure of the economies. Drawing an important distinction between cycles and fluctuations, the book criticises mainstream conceptualisation and identification of cycle phenomena, and instead proposes an alternative conception and methodology for the identification of cycles. Along the way, the book also delves into the manufacturing and rise of China, and other potential competitors in the industrial arena, as increasingly important drivers of global cycles and global economic growth. This book will be an important read for researchers and upper-level students of development economics and international political economy.
Global Business Environment: Shifting Paradigms in the Fourth Industrial Revolution
by Mansi KapoorDiscusses the shifting paradigms in global business environment in the Fourth Industrial Revolution Global Business Environment provides a comprehensive account of the Fourth Industrial Revolution. It captures the current shifts in the global environment for business caused mainly by the disruptive nature of rapid technological advancements and the consequences of globalization, which impact political, social and economic changes. Furnished with up-to-date examples and case studies, the book presents an exhaustive yet lucid view of current socio-economic realities, latest technological advancements, political undercurrents, and the issues and challenges confronting organizations and institutions both globally and locally. Besides students of management, this text will prove to be an indispensable companion for those pursuing courses in liberal arts, social sciences and economics. Key Features: • Systematic study of current trends in technology ranging from blockchain to artificial intelligence (AI) • Insights on modern concepts in economic thinking such as concept of circular economy and behavioural economics • Latest topics enriching the contextual knowledge in which businesses operate such as migration crisis, climate change, existential threats and new age idealism.
Global Business Environment: Industry 5.0 and Beyond
by Mansi KapoorThis book discusses the shifting paradigms in global business environment from the Fourth Industrial Revolution (Industry 4.0) to the Fifth Industrial Revolution (Industry 5.0). It captures the current shifts in the global environment for business caused mainly by the disruptive nature of rapid technological advancements and the consequences of globalisation, which impact political, social and economic changes.Divided into six sections—Political, Economic, Socio-Cultural, Technological, Ethical & Environmental, this book attempts to build perspectives on current trends sweeping globally across political, technological, socio-cultural and economic landscapes. Furnished with up-to-date examples and case studies, it presents an exhaustive yet lucid view of current socio-economic realities, the latest technological advancements, political undercurrents, and the issues and challenges confronting organisations and institutions both globally and locally. It is a compelling narrative based on ongoing years of deep research, cases, theoretical frameworks and insights that can help navigate what seems like an unimaginable future.This book will be useful to students, researchers and teachers of management, economics, liberal arts and related social sciences disciplines. It will also be a useful reference for those studying Public Policy and Law.
The Global Business Environment: Towards Sustainability?
by Janet MorrisonThis bestselling textbook offers a comprehensive introduction to the global business environment, blending cross-disciplinary topics from sociology, politics and economics with a compelling exploration of how contemporary events relate to worldwide business practice. Truly international in scope, the book allows students to explore multiple perspectives and scenarios to prepare them for the highly globalised business operations of today. <p><p>This new edition is thoroughly up-to-date, covering the profound global changes that are impacting upon how we do business, such as the rethinking of populism, the worsening of climate change effects and the rise of nationalist populism. With a new enhanced focus on the sustainability issues that challenge businesses today, applicability to real-world business practice remains the book's core principle. Janet Morrison's characteristically clear and authoritative writing style, combined with an unrivalled range of learning features, ensures that this book offers all of the essential tools to support skills development, critical thinking and academic insight. <p><p> Ideal for undergraduate and MBA modules on the Business Environment or Business Contexts, this book is also suitable for International Business modules that offer an introduction to the issues of global economics in the context of other political, social and cultural environments. <p><p> New to this Edition:<p> - An increased focus on sustainability, covering climate change, individual and societal wellbeing, good governance and financial stability<p> - New pedagogical features, including mini-case studies, 'Shining a Light on Business Decisions', insight boxes, video links and marginal definitions<p> - New case studies, including more on emerging economies<p> - Up-to-date coverage of how business reacts to key contemporary issues and controversies, such as the opioid epidemic, the plastic crisis and new appointments to the US supreme court
Global Business Ethics
by Guy Murfey Ronald D FrancisCorporate social responsibility, sustainability and acting ethically are all accepted business aims, but their meaning and implementation in a global context is far less clear-cut. Global Business Ethics cuts through the confusion to provide a coherent basis for ethical decision-making within the complications of the international business landscape. Underpinned by theory and including worked-through examples of ethical dilemmas and their solutions, this textbook will guide the reader beyond theory to real-world business decisions. Practical tools such as decision trees and suggested principles to apply in dilemma situations give readers the skills and confidence to tackle the ethical challenges they face. A unique working code of ethics is provided as a model with guidance to readers for adaptation and implementation. Case studies include: Walmart, Hershey's, Citibank, Ford, Nike, Johnson & Johnson, Harley- Davidson, The Body Shop and Procter and Gamble. A chapter on the legal aspects of ethics provides clear guidance on the complex relationship between law and ethics in international business. The final part takes an in-depth look at the practical application of ethics in business life. Covering all the major theories of ethics, including an examination of the role of quantification of ethics, Global Business Ethics demonstrates how their principles can be applied to inform better business decisions.
The Global Business Handbook: The Eight Dimensions of International Management
by Mark J. HooperA nation's economic success depends on the capacity of its companies and trading organizations to develop business relationships, trade and do business in the international arena. Doing business across borders subtly changes the processes and skills the successful manager needs. Cultural, social, geographic and legal factors serve to complicate the picture. The mantra for managers today is think global, act local. In this handbook the authors concentrate on the big developments that currently are happening at an international level. They consider how managers operating in the global business landscape must change what they do to create advantages and remain competitive. The Global Business Handbook is based on the structure of the very successful IÉSEG International School of Management's programme on international management. It includes a global focus, backed by the latest research on different aspects of international business carried out in different parts of the world.
Global Business in Local Culture: The Impact Of Embedded Multinational Enterprises (SpringerBriefs in Economics)
by Philipp AerniThis book examines the impact of multinational enterprises (MNEs) on local economies, and presents selected case studies of MNEs operating in low income countries. By balancing external social and environmental costs against its corresponding benefits, the book demonstrates that MNEs can have a positive net-impact on local development if they build up social capital by embedding themselves in local economies and engaging responsibly with local stakeholders. By doing so MNEs contribute to inclusive growth, a cental pillar of the UN Sustainable Development Goals. In this context, the book challenges popular narratives in civil society and academia that frame foreign direct investment (FDI) merely as a threat to human rights and sustainable development. Moreover, it offers practical guidance for globally operating businesses seeking to establish progressive Corporate Social Responsibility (CSR) strategies of their own.
Global Business Intelligence (Routledge Studies in International Business and the World Economy)
by J Mark MunozGlobal Business Intelligence refers to an organization’s ability to gather, process and analyze pertinent international information in order to make optimal business decisions in a timely manner. With a challenging economic and geopolitical environment, companies and executives need to be adept at information gathering in order to manage emerging challenges and gain competitive advantages. This book Global Business Intelligence assembles a cast of international experts and thought leaders and explores the implications of business intelligence on contemporary management. Global Business Intelligence will be a key resource for researchers, academics, students and policy makers alike in the fields of International Business & Management, Business Strategy, and Geopolitics as well as related disciplines like Political Science, Economics, and Geography.
Global Business Leadership
by E. S. WibbekeGlobal Business Leadership discusses the urgent issues facing global business leaders and presents seven strategies found necessary for successful intercultural business ventures. It provides business professionals and students with insight into the failure of businesses to prepare leaders for stepping into complex cultural contexts. The Geoleadership Model developed by Dr. Wibbeke is applied to global business situations using cases taken from leading companies such as Google and eBay. The book uses a case study format to present salient issues related to intercultural leadership and then principles of the model are applied to the case in discussion format. The concepts of care, communication, consciousness, change, capability and others are analyzed in relation to how each concept is seen in different parts of the business world. Each chapter concludes with a "bottom line" example of how each Geoleadership concept directly affects business results.Global Business Leadership also provides instruction about entry into cultural contexts, negotiating, preventing and managing cultural-based local-global conflict, and preparing global leaders to increase intercultural awareness and sensitivity. Dr. Wibbeke founded and managed the leading Internet website (Web of Culture) for cross-cultural information on the Internet and shares such global experiences with other would-be globetrotters.
Global Business Leadership
by E. S. Wibbeke Sarah McArthurThe second edition of this bestselling textbook has been fully updated with a synopsis of the latest changes in the fields of intercultural communication and leadership development. This includes new benchmark interviews from some of the world's foremost companies; a wealth of proven guidelines, tools, and models, including Wibbeke’s own Geoleadership Model and two new chapters focusing on the influence of gender and technology on culture and leadership. This new edition also emphasizes practical examples of individuals and organizations that have utilized the core concept of "geoleadership"—including updated research from those at the forefront of various industries, including finance, healthcare, and manufacturing.? With contributions and endorsements from some of the most important thought leaders in leadership development and intercultural communication, this edition offers a resource for designing, delivering, and evaluating successful leadership theories and practices to both students and practitioners.
Global Business Management: A Cross-Cultural Perspective (Innovative Business Textbooks)
by Abel Adekola Bruno S. SergiThis book interweaves the concepts of the guidance on globalization, international management, and the intricacies of international business that many books on the market treat independently. It clarifies and explains culture, cultural misunderstandings, and cross-cultural interactions. Adekola and Sergi's text is unique in that it offers both the management perspective and the cultural perspective. It is for managers seeking to thrive in the global economy. This book focuses on managing global organizations, providing a basis for understanding the influence of culture on international management, and the key roles that international managers play. It clearly shows how to develop the cross-cultural expertise essential to succeed in a world of rapid and profound economic, political and cultural changes.
Global Business Model Shift: A Comprehensive Guide to RenDanHeYi (RDHY) Implementation (Future of Business and Finance)
by Umberto LagoThis book takes the readers on a profound exploration of global business transformation through the lens of the RenDanHeYi (RDHY) business model. It discusses the complexities of implementing RDHY beyond China and navigating cultural, regulatory, and organizational intricacies. It helps uncover the pragmatic and outcome-oriented nature of RDHY, with a focus on aligning core values for sustainable success. Using a multidimensional analysis, the author reveals hidden layers of values, philosophies, and principles that underpin successful business models. For leaders and managers navigating the challenges of genuine transformation, this resource offers a comprehensive roadmap, transcending surface-level changes to foster authentic and enduring success in the dynamic landscape of global business innovation.
The Global Business of Coaching: A Meta-Analytical Perspective (Routledge Studies in Human Resource Development)
by David Lines Christina EvansCoaching has become a global business phenomenon, yet the way that coaching has evolved and spread across the globe is not unproblematic. Some of these challenges include: different types/genres of coaching; understanding and relevance of different coaching philosophies and models in different cultural contexts; equivalency of qualifications and coach credentials, as well as questions over standards and governance, as part of a wider debate around professionalization. Coaching then, as with the transfer of knowledge and professionalization in other disciplines, is not immune to ethnocentricity. Through a combination of adopting a meta-analysis of coaching, supported with narratives of coaching practice drawn from different socio-political/cultural contexts, the aim of this book is to challenge current knowledge, understanding and norms of how coaching is, or should, be practised in different cultural contexts. This book will provide a foundation for further research in coaching as an academic field of study and as an emerging profession. It will resonate with critical scholars, coach educators, and coach practitioners who want to develop their praxis and enhance their reflexivity and be of interest to researchers, academics, and students in the fields of business and leadership, human resource development, organizational learning and development, mentoring and coaching.
Global Business Regulation
by John Braith Waite Peter DrahosAcross an amazing sweep of the critical areas of business regulation - from contract, intellectual property and corporations law, to trade, telecommunications, labour standards, drugs, food, transport and environment - this book confronts the question of how the regulation of business has shifted from national to global institutions. Based on interviews with 500 international leaders in business and government, this book examines the role played by global institutions such as the WTO, the OECD, IMF, Moody's and the World Bank, as well as various NGOs and significant individuals. The authors argue that effective and decent global regulation depends on the determination of individuals to engage with powerful agendas and decision-making bodies that would otherwise be dominated by concentrated economic interests. This book will become a standard reference for readers in business, law, politics and international relations.
Global Business Strategies in Crisis
by Ümit Hacioğlu Hasan Dinçer Nihat AlayoğluAs the world is currently in the midst of financial and economic crises, this collection of expert contributions focuses on strategy formation and implementation at various organizational levels to address the challenges ahead. The latest economic turmoil and its ongoing impact on business performance are compelling top managers to develop effective business strategies and redefine the boundaries of their operational and strategic activities. On one hand, tremendous challenges in the competitive business environment have become a source of global threats for many small entrepreneurs. On the other, investors faced with today's volatile economic conditions demand more gains on their capital investments to counter-balance the growing risk of global threats. This book explores the question as to whether it is possible to efficiently and effectively address these threats and obstacles. Are managers capable of planning and implementing strategic actions? What should the major managerial strategy be in order to overcome fluctuations in a market-oriented society? The strategies and practices recommended here are aimed to design continuous development competencies and contribute to the stability, recovery and sustainability of global business operations under volatile economic conditions. This refreshingly novel book seeks to establish managerial strategies and practices for effectively responding to challenges in the competitive business environment, as global volatility and fluctuations continue to worsen.
Global Business Strategy
by Kazuyuki MotohashiThis book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader's understanding of the business environments in emerging economies. This volume is especially recommended for businesspeople responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.
Global Business Today
by Charles HillGlobal Business Today sets the standard for International Business courses and is the proven choice at both the undergraduate and graduate level. It offers a complete solution that is relevant (timely, comprehensive), practical (focused on applications of concepts), and integrated (logical flow of topics from chapter to chapter). The success of the first eleven editions (and its longer, more in-depth textbook option, International Business, now in the 13th edition) was based on the incorporation of leading-edge research, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Building on these strengths, the goals for the 12th edition have focused on the following: 1. Incorporate new insights from scholarly research. 2. Make sure the content covers all appropriate issues. 3. Make sure the text is up-to-date with current events, statistics, and examples. 4. Add new and insightful opening and closing cases in most chapters. 5. Incorporate value-added global EDGE™ features in every chapter. 6. Connect every chapter to a focus on managerial implications.
Global Business Today, 10th Edition
by Charles W. L. Hill G. Tomas M. HultGlobal Business Today (GBT), current, relevant, application rich, and accessible and student focused book covers macro and micro issues equally. It enables students in the international business courses understand the implications of international business for their organization's strategy, structure, and functions in the context of the global marketplace.