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Go Red For Women: Raising Heart Health Awareness
by V. Kasturi RanganIn 2003, the $654 million American Heart Association (AHA) approached Cone, Inc. (a brand and communications agency) to develop a corporate sponsorship strategy that would raise $75 million over three years. Within 12 months, the AHA launched the highly successful Go Red For Women campaign to help women understand their risk for heart disease. But Go Red became more than a fundraising vehicle. It energized the AHA and its 22 million volunteers, and potentially sparked a long-term movement focused on women and their prevention of heart disease. Traces the development of the relationship between Cone and the AHA and the development of the Go Red For Women campaign. Challenges students to assess the success of Go Red and its impact on the AHA and its goals. Concludes by summarizing three of the AHA's other health initiatives and questions the appropriate role for the AHA and cause marketing.
Go Red For Women: Raising Heart Health Awareness
by V. Kasturi RanganIn 2003, the $654 million American Heart Association (AHA) approached Cone, Inc. (a brand and communications agency) to develop a corporate sponsorship strategy that would raise $75 million over three years. Within 12 months, the AHA launched the highly successful Go Red For Women campaign to help women understand their risk for heart disease. But Go Red became more than a fundraising vehicle. It energized the AHA and its 22 million volunteers, and potentially sparked a long-term movement focused on women and their prevention of heart disease. Traces the development of the relationship between Cone and the AHA and the development of the Go Red For Women campaign. Challenges students to assess the success of Go Red and its impact on the AHA and its goals. Concludes by summarizing three of the AHA's other health initiatives and questions the appropriate role for the AHA and cause marketing.
Go Slow and Curvy
by Dehyun Sohn Hee-Jung Jang Timothy JungThis book introduces readers to the concepts of sustainability and philosophy of slowness for the management of public entities such as cities or regions. While many urban communities face economic challenges that clearly show the limitations of growth and ever-increasing speed, this book explores an alternative, thought-provoking standpoint in five chapters. The first chapter explains the importance and essence of slowness, smallness and sustainability for public organizations, while the second addresses the concept of "slow life" in an emotional society. Chapter three examines the issue of "slow management" and presents arguments for the value of small businesses as the true foundation of the economy. Chapter four rounds out the coverage with a focus on agriculture. Finally, in chapter five, the authors discuss the overall benefits of a "slow and curvy" management style in order to provide happiness, economic and social sustainability.
Go Team!: Take Your Team to the Next Level: 3 Steps to Great Results
by Dr. Ken Blanchard Alan Randolph Peter GrazierAll of us in the today's workforce are called upon more and more to work effectively in teams. But do you know how to build a team that truly takes advantage of the knowledge, experience, and motivation of its members? Most of us don't, and we quickly become frustrated, give up, and opt to go it alone-not a good solution in today's business environment. Fortunately, there is a better way. Here, expert authors Ken Blanchard, Alan Randolph, and Peter Grazier outline a 3-step process that will help you transform any kind of team into a Next-Level Team-one that uses all team members' ideas and motivation more effectively, makes better use of team members' and team leaders' time, and generates benefits for individual team members, the team, and the organization. Designed as a working guide filled with detailed instructions for people who want to build high performing teams, Go Team! will lead you, step by step, to great results. Through discussions, case examples, and questions to consider, you and your teammates will learn how to share information to build high levels of trust and responsibility; set clear boundaries to create the freedom for team members to act responsibly; and develop self-managing skills to make good team decisions. With Go Team! as a guide, you'll find that working in a team can be fun, satisfying, and highly productive.
The Go-to-Market Cheat Code: The Secret to Unlocking B2B Growth
by Justin Gray Josh WagnerUnlock the timeless secrets to building strong business partnerships based on the foundation of trust In The Go-to-Market Cheat Code: The Secret to Unlocking B2B Growth, award-winning entrepreneur Justin Gray and seasoned executive Josh Wagner deliver a research-rich and example-based exploration of why trust and relationships are the true foundation of every thriving business, and how you can build, maintain, and leverage trust in your own business dealings to gain an edge over competitors. This book avoids flash-in-the-pan trends and focuses instead on timeless proven principles that can help you scale your organization to the next level. Backed by a wealth of research and case studies, this book provides all of the practical tools readers need to bridge the gap between theory and practice. Readers will learn about topics including: The “digital mask” and how it has influenced the starting point of trust in any business relationship The perfect enterprise sales cycle and customer journey to get results without rushing through crucial trust-building stages Culture, customers, and context, and how the joining of these three elements creates a perfect business relationship The Go-to-Market Cheat Code: The Secret to Unlocking B2B Growth is a timely, essential read for all executives and founders seeking to understand the importance of trust in business relationships and unlock the secret to stronger, more lucrative business partnerships.
Go To Market Strategy: Advanced Techniques And Tools For Selling More Products, To More Customers, More Profitably
by Lawrence FriedmanIn this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear and actionable blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more often, and more profitably. In this book you'll find all of the techniques and tools you need to answer today's crucial go-to-market questions:· Which markets offer the best opportunities for profitable growth?· What do my target customers need? How can I do a lot more business with them?· What mix of channels and partners will help me reach and sell to the most customers at the lowest possible cost? · Do I have the right product or solution? How can I create broader customer interest in my offerings?· Do I have a winning value proposition? What would make the 'message' more compelling - and drive more purchasing activity? 'Go To Market Strategy' is not about incremental change. As Friedman points out, it is for executives seeking nothing less than double-digit revenue growth and the slashing of at least 10-15 percent of selling costs - absolutely realistic results that go-to-market innovators have consistently achieved. This book lays out all of the techniques used by the world's top go-to-market leaders, so you too can achieve those kinds of results, and gain a real go-to-market competitive advantage in your markets.
Go Where There Is No Path: Stories of Hustle, Grit, Scholarship, and Faith
by Christopher Gray Mim Eichler RivasFor all who dare to go off the beaten track, this is the inspirational, power-packed playbook for transforming your life and your world—from a young, Black social entrepreneur whose dorm-room tech startup has helped millions pay for college and access unprecedented opportunity. Gray, the son of a single working mother who had him at age fourteen, grew up in deep poverty in Birmingham, Alabama. An academic star, he had every qualification for attending a top college—except for the financial means. Desperate, Gray headed off the beaten path, searching online to apply for every scholarship he could find. His hustle resulted in awards of 1.3 million dollars and became his call to action to help other students win their own “schollys.” It inspired him to start up Scholly, an app that matches college applicants with millions of dollars in outside scholarships that often go unclaimed. When he was a senior at Drexel University, he appeared on Shark Tank as CEO of Scholly. In the most heated fight in the show’s history, the sharks challenged Gray as to whether his app was a charity or a profitable business. Both, he insisted, proposing a new paradigm for social entrepreneurship and netting deals from Lori Grenier and Daymond John. At the time Scholly’s subscriber base was 90,000 users. Today the app has 4 million subscribers who have won scholarships totaling more than $100 million. Meanwhile, Gray—without help from the mostly all-white boy’s club of Silicon Valley—has emerged as a tech startup superhero now tackling the crisis of student debt with innovative, unrivaled strategies. Gray’s premise is that when you lead with the good—confronting issues such as poverty and racism—the money will follow. His story is proof that when you develop a mindset for success, you turn disadvantages into gold. And when you create opportunities for others, you enrich the marketplace for yourself too. Gray shows us, we can carve out new paths to better days and leave trails for others.
Go Woke, Go Broke: The Inside Story of the Radicalization of Corporate America
by Charles GasparinoA New York Times bestselling author and veteran Fox Business financial journalist&’s explosive deep-dive into the progressive madness that has infected and corrupted the world&’s biggest corporations, threatening the stability of the global economy—and life as we know it. How did a bunch of rich dudes who run corporate America become the tools of left-wing radicals? Intimidated by activists on the left, virtually every major corporation in America has embraced woke politics. For years, these businesses could get away with progressive virtual signaling without worrying about alienating customers. Then the anti-woke counter-offensive movement arrived. As high-profile, disastrous backlashes at companies like Anheuser-Busch, Disney, Target and other companies reveal, companies who cave to the demands of left-wing social justice activists are being punished like never before. Customers are fighting back and taking their money elsewhere. In Go Woke, Go Broke, New York Times bestselling author and veteran financial journalist Charles Gasparino calls out the nonsense and takes readers inside the radicalization of corporate America, based on numerous insider interviews and exclusive reporting. The story is wilder than you can imagine. Gasparino introduces readers to America&’s most woke corporate leaders, tracing the origins of ESG and "stakeholder investing.&” He takes readers along on for a rollicking ride through corporate America as he shines a light, unlike anyone else, on Fortune 500 companies that have suffered for caving to the silly and irresponsible demands of social justice activists and left-wing interests. A respected financial reporter who has covered finance for more than 30 years, Gasparino is deeply sourced and has dug into countless episodes involving Wall Street greed, corporate hubris, and government overreach in enterprise. This explosive, untold story and in-depth examination of the seminal players, institutions, and forces of the markets shows that, for the sake of global stability, we must immediately pry the clenched fists of radical activists off the levers of the economy.
The Goal: A Process of Ongoing Improvement
by Eliyahu Goldratt Jeff CoxThis book, which introduces the Theory of Constraints, is changing how America does business. The Goal is a gripping, fast-paced business novel about overcoming the barriers to making money. You will learn the fundamentals of identifying and solving the problems created by constraints. From the moment you finish the book you will be able to start successfully addressing chronic productivity and quality problems.
The Goal: A Process of Ongoing Improvement
by Eliyahu M. Goldratt Jeff CoxWritten in a fast-paced thriller style, 'The Goal' contains a serious message for all managers in industry and explains the ideas which underline the Theory of Constraints developed by the author.
Goal-focused Coaching: Theory and Practice
by Elaine Cox Yossi IvesThis book offers a comprehensive, practical guide to goal-focused coaching. Addressing a significant gap in the literature, Ives and Cox contextualize goal-focused coaching within the broader coaching framework and explain the efficacy of this approach across a number of contexts and applications. The book draws on behavioral science, rather than humanistic psychology, to provide a well-researched, evidence-based guide that includes: A detailed examination of the theoretical underpinnings of this approach A discussion of the skills, models and formats for goal-focused coaching Cutting edge insights into barriers to coaching and managing the coaching relationship Summaries, vignettes, references, and diagrams to aid learning Goal-focused Coaching will be of interest to students taking classes in coaching, as well as professional executive coaches.
Goal-Free Living
by Shapiro Stephen M.Praise for Goal Free Living Setting goals may be fine. But letting your goals take control of your life can be devastating. Goal-Free Living shows you how to explore paths in your life you never knew existed and discover a more exciting, successful, and rewarding life--today! "If you have only one goal this year, let it be this: Read Goal-Free Living!" --Daniel H. Pink author, A Whole New Mind and Free Agent Nation "Stephen Shapiro's approach will help readers achieve the best kind of happenstance: taking a stance to make things happen. " --Heath Row Contributing Editor and Community Director, Fast Company magazine "I have a sense that reading this book may turn out to be one of the most important things I've done in a long time. " --Doug Busch Vice President and Chief Technology Officer, Digital Health Group, Intel Corporation "This is an engaging, creative approach to discovering inner wisdom and personal fulfillment. " --Michael J. Gelb author, How to Think Like Leonardo da Vinci and Discover Your Genius "Reading Goal-Free Living is like jettisoning a hundred-pound pack. Suddenly, you're racing much faster and enjoying the breeze. " --Alan Weiss, PhD author, Million Dollar Consulting
Goal Setting: How to Create an Action Plan and Achieve Your Goals (The\worksmart Ser. #0)
by Michael S. Dobson Susan B. WilsonThis valuable WorkSmart guide helps you decide where you're going and make a plan to get there. Goal Setting discusses the importance of goals and explains how to let and achieve them.
Goals: Guides to Action
by Harvard Business Review PressOne of a manager's essential responsibilities is to set goals for the unit and each of its members. This chapter explains the characteristics of meaningful goals and how to align people to ensure that goals are attained.
Goals!: How to Get Everything You Want -- Faster Than You Ever Thought Possible
by Brian TracyNEW EDITION, REVISED AND UPDATED Why do some people achieve all their goals while others simply dream of having a better life? Bestselling author Brian Tracy shows that the path from frustration to fulfillment has already been discovered. Hundreds of thousands—even millions—of men and women have started with nothing and achieved great success. Here Tracy presents the essential principles you need to know to make your dreams come true. Tracy presents a simple, powerful, and effective system for setting and achieving goals—a method that has been used by more than one million people to achieve extraordinary things. In this revised and expanded second edition he has added three new chapters addressing areas in which goals can be most rewarding but also the toughest to set and keep: finances, family, and health. Using the twenty-one strategies Tracy outlines, you’ll be able to accomplish any goals you set for yourself—no matter how big. You’ll discover how to determine your own strengths, what you truly value in life, and what you really want to accomplish in the years ahead. Tracy shows how to build your self-esteem and self-confidence, approach every problem or obstacle effectively, overcome difficulties, respond to challenges, and continue forward toward your goals, no matter what happens. Most importantly, you’ll learn a system for achievement that you will use for the rest of your life.
Goals-Based Portfolio Theory
by Franklin J. ParkerAn in-depth overview of investing in the real world In Goals-Based Portfolio Theory, award-winning Chartered Financial Analyst® Franklin J. Parker delivers an insightful and eye-opening discussion of how real people can navigate the financial jungle and achieve their financial goals. The book accepts the reality that the typical investor has specific funding requirements within specified periods of time and a limited amount of wealth to dedicate to those objectives. It then works within those limits to show you how to build an investment portfolio that maximizes the possibility you’ll achieve your goals, as well as how to manage the tradeoffs between your goals. In the book, you’ll find: Strategies for incorporating taxation and rebalancing into a goals-based portfolio A discussion of the major non-financial risks faced by people engaged in private wealth management An incisive prediction of what the future of wealth management and investment management may look likeAn indispensable exploration of investing as it actually works in the real world for real people, Goals-Based Portfolio Theory belongs in the library of all investors and their advisors who want to maximize the chances of meeting financial goals.
Goals-Based Wealth Management + Website
by Jean L. Brunel CFATake a more active role in strategic asset allocation A Practical Guide to Goals-Based Wealth Management is a manual for protecting and growing client wealth in a way that changes both the services and profitability of the firm. Written by a 35-year veteran of international wealth education and analysis, this informative guide explains a new approach to wealth management that allows individuals to take on a more active role in the allocation of their assets. Coverage includes a detailed examination of the goals-based approach, including what works and what needs to be revisited, and a clear, understandable model that allows advisors to help individuals to navigate complex processes. The companion website offers ancillary readings, practice management checklists, and assessments that help readers secure a deep understanding of the key ideas that make goals-based wealth management work. The goals-based wealth management approach was pioneered in 2002, but has seen a slow evolution and only modest refinements largely due to a lack of wide-scale adoption. This book takes the first steps toward finalizing the approach, by delineating the effective and ineffective aspects of traditional approaches, and proposing changes that could bring better value to practitioners and their clients. Understand the challenges faced by the affluent and wealthy Examine strategic asset allocation and investment policy formulation Learn a model for dealing with the asset allocation process Learn why the structure of the typical advisory firm needs to change High-net-worth individuals face very specific challenges. A Practical Goals-Based Wealth Management focuses on how those challenges can be overcome while adhering to their goals, incorporating constraints, and working within the individual's frame of reference to drive strategic allocation of their financial assets.
The Goals of Macroeconomic Policy
by Martin PrachownyPoliticians win elections by promising 'Jobs! Jobs! Jobs!' but in practice these promises quickly fall by the wayside. The Goals of Macroeconomic Policy asks why. It begins with the observation that there is no convincing economic argument that full employment should be the primary objective of economic policy in all circumstances. In the light of this it examines whcy policy has failed so consistantly. It explains this by a theory of the labour market which shows why most workers are happy to operate in a way which militates against full employment. It then proceeds to analyse the rather dire consequences of this for the budget deficit.
Goals! Third Edition: How to Get Everything You WantFaster Than You Ever Thought Possible
by Brian TracyAlmost a million copies sold since first published in 2003, this updated edition of Brian Tracy's self-help classic offers a step-by-step guide to setting and achieving your goals.Featuring 20% more content, including a new chapter, unlock your true potential with this tried-and-true productivity bestseller.Legendary time management and personal development expert Brian Tracy presents his simple, powerful, and effective system for setting and achieving goals. Each chapter introduces a principle key in reaching your goals, along with a toolkit full of both comprehensive insights and actionable steps.Using the twenty-two strategies Tracy outlines, you'll be able to accomplish any goal you set for yourself-no matter how big. You'll discover goal-setting strategies in various aspects of your life including:How to identify, clarify, and apply personal values in everyday actionsHow to take charge of your money to achieve financial freedomWhat it takes to overcome obstacles in your personal relationshipsHow to make better choices in your health and wellbeingResponding to challenges in your careerHow to stop holding yourself back with self-doubt and procrastinationYour time is important, so why not make the most of it? By following this time-tested and proven process you will not only reach your current goals, but also develop a life-long growth mindset that will guide you towards a more successful future.
GOAT Group: Jordans, Yeezys, and the Global Secondary Sneaker Market
by George Gonzalez Jeffrey Rayport Spencer RascoffCase
GOATONOMICS - HOW OUR FAITH DETERMINES OUR SHARE OF THE ROAST
by Axel Reimann Jenny WadeHow about a totally new perspective on the economy? In a market economy, we all get what we deserve. At least, that’s what we believe. But more confusion reigns now than ever: who actually decides how big our share of the roast goat will be? Market laws or a curious arrangement construed by the powers that be? Axel Reimann explains why more and more people are questioning their faith in the economy and what impact that may ultimately have. In a humorous, vivid, and unconventional style, he reveals how the economy in Western cultures is on the verge of secularisation, what our overnight bank accounts have to do with world peace, and why it would be hell on earth if we no longer had anything to worry about. He also tackles why property needs priests, and how Franz Beckenbauer came to autograph pictures of Ayatollah Khomeini. A new perspective on the economy - humorous and descriptive. An unusual evaluation of how we deal with money.
Gobernando como una Reina: Inspiración de la Reina Ester
by Dy Wakefield Rebeca Pérez DuránGobernando como una Reina, inspiración de la Reina Ester. Basado en el Libro de Ester, una mujer que tuvo que encontrar el valor para salvar a su pueblo.
Gobernanza inteligente para el siglo XXI: Una vía intermedia entre Occidente y Oriente
by Nicolas Berggruen Nathan Gardels¿Cuál es la mejor forma de gobernar un mundo en profunda transformación? Un libro que analiza la unión de las mejores prácticas de gobierno en Oriente y Occidente como fórmula para afrontar los desafíos de la globalización Durante décadas la democracia liberal ha sido aplaudida como el mejor de los posibles sistemas de gobernanza. Sin embargo, esa categórica afirmación está hoy lejos de ser incuestionable. La democracia, en crisis en Occidente, debe probar su vigencia. En Occidente, argumentan Berggruen y Gardels, ya no vivimos en «democracias industriales», sino en «democracias consumistas» en las que se impone el cortoplacismo. En contraste, la visión a largo plazo de los líderes chinos empuja a su nación hacia el futuro. Pero China también se enfrenta a desafíos derivados de su meteórico ascenso. Su floreciente clase media cada vez exigirá más participación, mejores mecanismos de control de la responsabilidad política, elfreno a la corrupción y la ampliación del imperio de la ley. A medida que el siglo XXI avance, estos dos sistemas deberán competir con un mundo auténticamente multipolar en el que ninguna potencia domina en solitario. Para hacer frente a estos retos es necesario un nuevo sistema de «gobernanza inteligente» que delegue el poder e implique verdaderamente a los ciudadanos en las cuestiones que los afectan. Este oportuno libro es una guía tanto conceptual como práctica de los desafíos a los que se enfrenta la buena gobernanza en un mundo que se verá sometido a una profunda transformación en las próximas décadas. Comentarios:«Se sabe poco sobre los más recientes acontecimientos en China, en particular sobre el modo de pensar de los nuevos dirigentes chinos. En este libro, Nicolas Berggruen y Nathan Gardels resumen el pensamiento de algunas de las nuevas corrientes político-intelectuales que influencian a la generación que se aproxima al poder. Después de una exitosa transformación económica y de la creciente presencia de China en el mundo, será necesario adaptar el #socialismo armonioso#, propuesto por los nuevos dirigentes, a formas de cooperación internacional que permitan mayores convergencias entre Oriente y Occidente.»Fernando Henrique Cardoso, expresidente de Brasil «Un libro brillantemente agudo y provocador sobre el tema central de nuestro tiempo: la gobernanza efectiva. Las democracias y los sistemas autocráticos se encuentran en peligro de fracasar a gran escala. Berggruen y Gardels nos invitan valientemente, a nosotros y a la siguiente generación, a abordar este problema de frente, con humildad y con la mente abierta.»Michael Spence, premio Nobel de Economía, expresidente de la Comisión de Crecimiento y Desarrollo y autor de La convergencia inevitable «Berggruen y Gardels aportan una valiosísima visión de por qué nuestras democracias occidentales se han vuelto tan disfuncionales. Afirman que a menos que desarrollemos una perspectiva de gobernanza a largo plazo, la #democracia de consumo# actual socavará su propio futuro. Un brillante punto de partida para un debate que se necesita con urgencia: el de cómo nos gobernamos en esta nueva era.»Arianna Huffington, directora, Huffington Post/AOL «Berggruen y Gardels ofrecen una perspectiva poco convencional acerca de lo que debería significar la buena gobernanza en el siglo XXI, yendo más allá de las manidas explicaciones del tipo #Oriente contra Occidente# y ofreciendo algo mucho más convincente y pragmático».Eric Schmidt, presidente ejecutivo de Google
Gobi Partners: Raising Fund II
by Ann Leamon G. Felda HardymonThe three founding partners of Gobi Partners, a venture capital fund investing in early start IT and digital media companies in China, are planning to raise a second fund. The first $51.75 million fund is close to being entirely invested and the portfolio companies are doing well, with two having raised subsequent financings at significantly increased valuations. The firm itself has increased its headcount and opened a second office, but it has not, however, exited any of its companies. How much money should the partners hope to raise, and from whom? The stakes are high, as none of them has taken a paycheck in three years.
God and Gold
by Walter Russell MeadAn illuminating account of the birth and rise of the global political and economic system that, sustained first by Britain and now by America, created the modern world. Walter Russell Mead, one of our most distinguished foreign policy experts, makes clear that the key to the predominance of the two countries has been the individualistic ideology of the prevailing Anglo-American religion. Mead explains how this helped create a culture uniquely adapted to capitalism, a system under which both countries thrived. We see how, as a result, the two nations were able to create the liberal, democratic system whose economic and social influence continues to grow around the world. With wit, verve, and stunning insight, Mead recounts what is, in effect, the story of a centuries-long war between the English-speaking peoples and their enemies. Sustained by control of the oceans that surround them, the British and their American heirs built a global system of politics, power, investment, and trade over the past three hundred years. Along the way, the two nations developed a sophisticated grand strategy that brought the English-speaking powers to a pinnacle of global power and prestige unmatched in the history of the world. Since Oliver Cromwell's day, the English-speakers have seen their enemies as haters of liberty and God who care nothing for morality, who will do anything to win, and who rely on a treacherous fifth column to assure victory. Those enemies, from Catholic Spain and Louis XIV to the Nazis, communists, and Al-Qaeda, held similar beliefs about their British and American rivals, but we see that though the Anglo-Americans have lost small wars here and there, they have won the major conflicts. So far. The stakes today are higher than ever; technological progress makes new and terrible weapons easier for rogue states and terror groups to develop and deploy. Where some see an end to history and others a clash of civilizations, Mead sees the current conflicts in the Middle East as the latest challenge to the liberal, capitalist, and democratic world system that the Anglo-Americans are trying to build. What we need now, he says, is a diplomacy of civlizations based on a deeper understanding of the recurring conflicts between the liberal world system and its foes. In practice, this means that Americans generally, and especially the increasingly influential evangelical community, must develop a better sense of America's place in the world. Mead's emphasis on the English-speaking world as the chief hero (and sometimes villain) in modern history changes the way we see the world. Authoritative and lucid,God and Goldweaves history, literature, philosophy, and religion together into an eminently important work—a dazzling book that helps us understand the world we live in and our tumultuous times.