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El gran plan: Una estrategia simple para cultivar un negocio extraordinario
by Mike MichalowiczExiste un increble método para convertir un negocio pequeño en una compañía multimillonaria lder de la industria: el mismo que utilizan los campesinos para tener las calabazas más grandes y ganar los concursos de Halloween, el Gran Plan. Los emprendedores suelen caer en el ciclo sin fin de vender y producir para sobrevivir que los deja frustrados, exhaustos y ante un panorama del cual no saben cómo salir para despegar. En esta situación se encontraba Mike Michalowicz, fundador de una pequeña empresa de computación, en fechas cercanas a la noche de brujas cuando descubrió su fuente de inspiración en los agricultores de calabazas gigantes. Mike probó el mismo método en su propia compañía y en poco tiempo llegó a ser no sólo una empresa millonaria, sino también la número uno en el mercado. Ahora es tu turno de probar el Gran Plan en tu negocio y hacerlo crecer como calabaza gigante. -Planta las semillas adecuadas. No gastes tiempo en hacer un montón de cosas diferentes para complacer a tus clientes. En su lugar, identifica aquello que tú haces mejor que los demás y enfoca toda tu atención, dinero y recursos. -Deshierba a los perdedores. En un pequeño huerto, las calabazas podridas atrofian el crecimiento de las saludables. Lo mismo sucede con los clientes. Identifica qué clientes agregan mayor valor y te dan las mejores oportunidades para un crecimiento sostenido. Y luego deshazte de lo peor de lo peor. -Nutre a los ganadores. Una vez que descubres quiénes son tus mejores clientes. Descubre sus necesidades frustradas, innova para convertir sus deseos en realidad y entrégales más en cada una de tus promesas. A través de muchas historias de emprendedores exitosos, El Gran Plan será tu guía para aplicar estrategias no convencionales que te ayudarán a construir una compañía lucrativa y ganadora en su campo. «El negocio de los sueños de cualquiera es uno que te apasione y que pague bien.En El Gran Plan, Mike te explica cómo lograr esto y además escalarlo.» -Sofía Macías, autora de Pequeño Cerdo Capitalista La crítica ha dicho: «En cada página, cada capítulo, me pregunto "Michael E. Gerber, ¿cómo NO pensaste en esto?" ¡Simplemente extraordinario, un libro absolutamente extraordinario! ¡Una calabaza! ¿Quién lo habría pensado? Todos ustedes, emprendedores, dueños de empresas, ¡léanlo! ¡léanlo ahora mismo!» -Michael Gerber, autor de El mito del emprendedor y creador de The E-Myth Evolution «Otra gran lectura de Mike Michalowicz. El humor de Mike y su experiencia en los negocios aseguran que El Gran Plan es un libro que los emprendedores deben leer para los años que vengan.» -Guy Kawasaki, autor de El arte de empezar y Enchantment «Un contundente consejo dirigido al emprendedor que está estancado en la errante generalidad en lugar de la especificidad significativa. Muchas semillas que valen la pena plantar.» -Seth Godin, autor de Esto es Marketing «Michalowicz la saca del parque, otra vez. El Gran Plan está repleto del maravilloso humor de Mike y es una extraordinaria guía paso a paso para los emprendedores cuyo crecimiento de sus negocios se ha estancado.» -J. J. Ramberg, presentador de Your Business de la MSNBC «En su loco estilo, Mike Michalowicz revela por qué canalizar tus esfuerzos como un agricultor de calabazas te trae éxito sin precedentes. Michalowicz se está convirtiendo rápidamente en el autor de negocios más innovador de nuestros días. La prueba está en el pudín (o en la calabaza, por así decirlo).» -Rieva Lesonsky, ceo de GrowBiz Media, exdirector editorial de la revista Entrepreneur «Mike hace que tu negocio pase de ser ordinario a extraordinario tan fácilmente como seguir paso a paso una receta. Este libro revela niveles
La gran tentación: El petróleo de México
by Andrés Manuel López ObradorEste libro plantea una pregunta fundamental para el desarrollo del país: ¿Por qué el gobierno quiere privatizar Pemex como un asunto de vida o muerte, y por qué hay que oponerse? La gran tentación: el petróleo de México, escrito por Andrés Manuel López Obrador y editado por Grijalbo, es una obra, sólida y concisa, con apenas algo más de 200 páginas, y se suma, por méritos propios, a la bibliografía fundamental sobre el tema petrolero en México. El título, surgido -se precisa- de una conversación del cha Reza Pahlevi con Ryszard Kapuscinski, muestra que, al menos en los últimos 100 años, la idea de controlar los hidrocarburos del país ha constituido, para los países dominantes y las corporaciones petroleras, la gran tentación. El libro se organiza en tres grandes secciones. La primera proporciona un recuento analítico de la historia del petróleo en México, desde las primeras explotaciones, hace algo más de un siglo, en el porfiriato, hasta 1982. La segunda aborda el periodo de alrededor de un cuarto de siglo, del predominio de las políticas neoliberales. En el sector petrolero, de manera cada vez más clara y por completo evidente a partir del nuevo siglo, estas políticas se han orientado a colocar sus recursos al servicio de intereses no sólo distintos, sino contrarios a los de un desarrollo nacional autónomo y participativo. La tercera se refiere a la esperanza. A las opciones abiertas por el Movimiento en Defensa del Petróleo, orientadas a convertir los hidrocarburos -el petróleo y el gas- en el fundamento de un desarrollo diferente, de un modelo alternativo, que sirva a los mexicanos y, por el bien de todos, primero a los pobres.
Grand Army of Labor: Workers, Veterans, and the Meaning of the Civil War (Working Class in American History #1)
by Matthew E. StanleyEnlisting memory in a new fight for freedom From the Gilded Age through the Progressive era, labor movements reinterpreted Abraham Lincoln as a liberator of working people while workers equated activism with their own service fighting for freedom during the war. Matthew E. Stanley explores the wide-ranging meanings and diverse imagery used by Civil War veterans within the sprawling radical politics of the time. As he shows, a rich world of rituals, songs, speeches, and newspapers emerged among the many strains of working class cultural politics within the labor movement. Yet tensions arose even among allies. Some people rooted Civil War commemoration in nationalism and reform, and in time, these conservative currents marginalized radical workers who tied their remembering to revolution, internationalism, and socialism. An original consideration of meaning and memory, Grand Army of Labor reveals the complex ways workers drew on themes of emancipation and equality in the long battle for workers’ rights.
Grand Central Publishing
by Anita ElberseIn April 2007, Grand Central's publisher Jamie Raab and editor Karen Kosztolnyik were involved in a frantic bidding war for a proposed book on the life of cat Dewey, billed as the feline answer to the best-selling "Marley & Me: Life and Love with the World's Worst Dog." Literary agent Peter McGuigan, who represented the author and ghost writer, had just notified them that a second publisher seeking to close the deal was "shadowing" Grand Central's every move and a preemptive offer of well over a million dollars would be required to secure the acquisition--an exceedingly high amount for a book by a first-time author. Should Grand Central continue to bid for Dewey, wait for the scheduled auction with several interested publishers, or pull out of the race? Allows for an in-depth examination of new-product acquisition, development, and launch strategies in the context of the book publishing industry. Provides rich insights into how media and entertainment firms aim to replicate success, and how they find, foster, and sell potential blockbuster products. Also illustrates how similar efforts by competitors increase each firm's dependence on a handful of hits. Contains detailed unique economic data that illustrate the high level of concentration in the distribution of sales and profits across products. By enabling an analysis of the book acquisition, development, and marketing process from the perspective of the publisher, author, and agent, serves as a vehicle for contrasting different approaches to the new product development process.
The Grand Convergence
by James A. YunkerThis book describes, evaluates, and advocates for, sweeping changes in our global economic and political structure to ensure the prospects of global human civilization as we confront an uncertain future. It argues both for the Marshall Plan and for a limited federal world government to replace the quasi-anarchic international regime of today.
Grand Corruption: Curbing Kleptocracy Globally (Routledge Studies in Security and Conflict Management)
by Robert I. Rotberg Fen Osler HampsonThis book examines the nature, causes, and consequences of grand corruption, showing how it can be assessed, measured, and attacked from within and without.The volume brings together in a single, definitive text some of the best analyses on how to measure the costs of grand corruption and dissects the legal approaches and institutions to counter grand corruption and kleptocracy. Through a series of compelling country case studies, the book explores how corrupt political elites and public officials have stolen from the public purse for personal gain at the expense of their own people and their country’s social and economic development. It also highlights the role of financial and legal intermediaries in the West in laundering these ill-gotten gains. The volume then explores the impact of existing legal constraints on controlling corruption, some of which are still in the evolutionary stage of development. It draws lessons from different national attempts to control corruption as well as regional and international initiatives. The final section of the volume discusses a variety of new anti-corruption initiatives, including efforts to establish an International Anti-Corruption Court.This book will be of much interest to students of grand corruption, global governance, foreign policy, international law, and international relations.
Grand Designs: Consumer Markets and Home-Making
by Aneta Podkalicka Esther Milne Jenny KennedyThis is the first academic book to examine the long running hit series Grand Designs, which occupies a significant place in the popular imagination internationally. The authors apply an empirically grounded, critical perspective to the study of television to reveal how people use the program in their everyday lives. The emphasis on everyday uses and meanings combines creatively with understanding the program theoretically, textually and in terms of its production structures. This position challenges framings of the popular lifestyle and factual television genre that has been dominated by a neoliberal or governmentality perspective for many years. Presented by British designer and writer, Kevin McCloud, Grand Designs follows the progress of home owners as they embark on design, renovation and building projects at almost always dizzying scales of endeavour. Understanding the program as both a text to analyse and a site of material impact, the book draws on interviews with production members, home renovators, building practitioners and audiences, as well as references to associated media formats to provide contextual depth to the analysis. The authors argue that, as a cultural object, the program is both shaped by and enacts social discourses of home-making, design value and taste. Navigating public, commercial and promotional logics, Grand Designs sparks new forms of cultural production and consumer markets.
The Grand Energy Transition
by Hefner III Robert A.A groundbreaking book on solving our growing energy problems In this visionary book, leading energy industry executive Robert Hefner puts forth a convincing case about how the world can move beyond its current dependence on oil and toward a new era of clean, renewable energy. Written with the knowledge and authority of a major player in this industry, Hefner relates how misguided government policies and vested industry interests have contributed to our current energy problems and proposes a variety of measures that could encourage the use of natural gas, solar, wind, and hydrogen. Convincingly makes the case that natural gas is the essential bridge fuel to a new era of clean, renewable energy sources Details how natural gas can help break our oil and coal dependency Offers a sweeping, historic picture of the world energy situation Presents a compelling and provocative case that natural gas is key to our short-term energy problems A well-written and engaging book that mixes personal anecdotes and experiences with insightful analysis, The Grand Energy Transition is a powerful argument about how we can best solve our toughest energy problems.
The Grand Money Chasm: Ten Effective Strategies to Build a Money Legacy Within Your Grandchildren
by Darryl W. LyonsThe Grand Money Chasm is included in the new Morgan James Mini division (small, pocket sized books that are all content, no fluff!) Many grandparents are concerned about their grandkids view of money. Because of today’s abundance, there is a general concern about the lack of appreciation for hard work. However, grandparents can only say so much without overstepping parental boundaries. The Grand Money Chasm will give practical ideas for how grandparents can reframe the way grandkids look at money.
The Grand Pattern of Development and the Transition of Institutions
by Martin PaldamThe culmination of a long-lasting and impressive research program, this book summarizes the relationship between economic development with income on the one hand and the evolution of institutions on the other; the transition of countries from one economic and social system to another. The author considers the transitions of two types of institutions: The first is external; it is legal-administrative systems with staff and buildings. The political system and the economic system are considered. The second consists of traditions and beliefs. Here corruption and religiosity are considered. Contrary to the claim that institutions are causal to development, this book demonstrates that the main direction of causality is from income to institutions. As countries get wealthy, they become secular democracies with low corruption and a mixed economic system. In this impressive coda, Paldam shows that the evolution of institutions is not causal to the economic growth process but rather follows it.
Grand Pursuit: The Story of Economic Genius
by Sylvia NasarIn a sweeping narrative, the author of the megabestseller A Beautiful Mind takes us on a journey through modern history with the men and women who changed the lives of every single person on the planet. It’s the epic story of the making of modern economics, and of how economics rescued mankind from squalor and deprivation by placing its material fate in its own hands rather than in Fate. Nasar’s account begins with Charles Dickens and Henry Mayhew observing and publishing the condition of the poor majority in mid-nineteenth-century London, the richest and most glittering place in the world. This was a new pursuit. She describes the often heroic efforts of Marx, Engels, Alfred Marshall, Beatrice and Sydney Webb, and the American Irving Fisher to put those insights into action—with revolutionary consequences for the world. From the great John Maynard Keynes to Schumpeter, Hayek, Keynes’s disciple Joan Robinson, the influential American economists Paul Samuelson and Milton Freedman, and India’s Nobel Prize winner Amartya Sen, she shows how the insights of these activist thinkers transformed the world—from one city, London, to the developed nations in Europe and America, and now to the entire planet. In Nasar’s dramatic narrative of these discoverers we witness men and women responding to personal crises, world wars, revolutions, economic upheavals, and each other’s ideas to turn back Malthus and transform the dismal science into a triumph over mankind’s hitherto age-old destiny of misery and early death. This idea, unimaginable less than 200 years ago, is a story of trial and error, but ultimately transcendent, as it is rendered here in a stunning and moving narrative.
Grand River Avenue
by Jon Milan Gail OffenGrand River Avenue, or Michigan US-16 as it was ultimately designated, is one of Michigan's true "Blue Highways"--an original two-lane, blacktop road still serving as a direct path through roadside America. Originally a Native American trail, this ancient path has been a westbound route from the Straits of Detroit to the eastern shores of Lake Michigan for more than 1,000 years. Over time, it has served as a footpath, horse trail, wagon rut, stagecoach route, plank road, and ultimately a two-lane highway that gave some of America's earliest motorists their first taste of long-distance automobile travel.
A Grand Success!: The Aardman Journey, One Frame at a Time
by Peter Lord David SproxtonThe creators of Chicken Run and the Wallace & Gromit series share the inside story of their Oscar award-winning animation company.Aardman Animations was founded in 1972 by Peter Lord and David Sproxton. Joined by animator Nick Park in 1985, Aardman pioneered a quirky, lovable style of stop-motion animation and brought to life a string of unforgettable movies and television shows, including the highest-grossing stop-animated film of all time, Chicken Run.With A Grand Success!, Lord, Sproxton, and Park tell the 45-year history of Aardman. From their first short films, made on a lark on their kitchen table, to advertisements and music videos, A Grand Success! recounts the adventures and challenges of developing their own unique style, growing their business, working with famous actors, and conquering Hollywood, all while animating at 24 painstaking moves per second.
Grande Expectations: A Year in the Life of Starbucks' Stock
by Karen BlumenthalKaren Blumenthal, like most people, is mystified by the stock market. Just why is it, she wonders, that seemingly good news can send a stock plummeting and bad news can send it skyrocketing again? In Grande Expectations, she shows how money is made and lost by following one of America's hottest growth stocks, Starbucks, through a year of rapid store openings, fancy new drinks, and clever promotions, revealing how the many players--big and small investors, company management, analysts, and the media--propel its shares up and down. Blumenthal pulls back the curtain on the stock market to expose its quirks and inner workings, from the power of a penny of earnings and the unexpected impact of a stock split to the image-enhancing effects of a brand of bottled water. With a fly-on-the-wall, character-driven narrative, Grande Expectations not only makes investing interesting but also will help you make smarter and savvier investing choices by: *Understanding how big pension and mutual fund managers decide whether to buy more Starbucks--or dump it *Seeing the unique ways that analysts and other finance professionals assess an investment--dissecting not only the numbers but also the company's management, demographics, and global opportunities *Learning how Starbucks executives manage our expectations and keep excitement percolating about the business--and the stock *Watching how a stock is traded and how that might affect your buying or selling *Gleaning how multibillion-dollar private hedge funds make money on infinitesimal changes in a stock's price *Entering the dark, strange world of the short sellers *Realizing how different people can make absolutely opposite bets and all still come out ahead You'll come away with new insights into how the stock market really works--the power of expectations, stock buybacks, and profits--and explore Starbucks' phenomenal growth and whether it is sustainable. By unraveling the market's mysteries, Grande Expectations shows how investing can be both profitable and understandable. Get ready for the ride of your life--and a lifetime of fruitful stock market success. From the Hardcover edition.
A Grander Vision: My Life in the Labour Movement
by Sid RyanA stirring, heartfelt manifesto written by a man who fervently believes in what workers with their civil society allies can achieve for the good of all. Sid Ryan, one of Canada’s most courageous and progressive union leaders, draws on the experience of his varied and colourful life to show what is right with the labour movement, what is wrong, and what has to change if it is to avoid becoming irrelevant. In A Grander Vision, Ryan calls for the adoption of social movement unionism, in which labour forges an alliance with other progressive elements in civil society, taking up the cause of young people, precarious workers, and immigrants. Ryan asserts that a renewed commitment to the NDP — the party that was built by unions — is necessary and that the Leap Manifesto should become the pillar of the movement in Canada.
Granite Broadcasting Corporation (A)
by Amar V. Bhide M. Bruce Robinson Nina T. Henderson Shawn J. Bryant Yolanda R. DanielsDon Cornwell and his partner Stuart Beck formed Granite Broadcasting Corp. (GBC) to acquire under-performing TV stations. Cornwell is now in his fourth acquisition. This case focuses on the management challenges and strategies he uses to turn around his stations, specifically the third acquisition.
Granite Broadcasting Corporation (A)
by Shawn J. Bryant Yolanda R. Daniels M. Bruce Robinson Nina T. Henderson Amar V. BhideDon Cornwell and his partner Stuart Beck formed Granite Broadcasting Corp. (GBC) to acquire under-performing TV stations. Cornwell is now in his fourth acquisition. This case focuses on the management challenges and strategies he uses to turn around his stations, specifically the third acquisition.
Granny's Goodies, Inc.
by Das Narayandas Kathy KormanThe young entrepreneurs of Granny's Goodies, Inc., a corporate gift package specialist, face the challenge of finding ways to create consistent revenue streams and reduce sales costs. Outside of a few long-term contracts, the two founders have had to work very hard for each sale. Using extensive customer information that the firm has diligently collected over the previous two years, students need to develop a plan that covers market selection, product policy, and relationship management strategy for the firm.
Grant County (Images of America)
by George R. MillerThe large number of immigrants traveling along the Oregon Trail bypassed Grant County because of its location. Most wagon trains used the northern route to the Columbia River. A few used the southern route toward southern Oregon. Grant County was left in between. When gold was discovered in the Canyon Creek area in 1862, the population swelled from scarcely 200 to more than 5,000, many of them Chinese. Today, Grant County’s population is approximately 7,500, with John Day, the largest city, at slightly less than 2,000. From the 1860s to near 1900, gold and the mining industry reigned, as upward of $26 million worth of gold was mined. As the supply of gold diminished, so did the population, and timber became the number one industry. Settlers from the East saw potential in the large stands of tall, straight ponderosa pine, and many sawmills came into existence. The sawmills have since greatly declined, but other settlers discovered that the acres of bunchgrass provided excellent cattle feed. Today, cattle is king. In the spring, the cattle herds are moved off their winter grounds to higher elevations; in the fall, they are herded back into the valley. In the past, these movements often took them through the heart of many cities.
Grant Seeking in an Electronic Age (Technical Communication Ser.)
by Victoria M. Mikelonis Signe T. Betsinger Constance KampfThis guide teaches students and professionals a systematic process for researching, designing, writing, and submitting successful grant-seeking proposals. <P><P>Focusing on proposals submitted for government, foundation, and corporation funding, Grant Seeking in an Electronic Age leads the reader through a six-step grant-seeking process, from researching potential funders, to designing, writing and submitting a proposal that follows the funder's guidelines. Grounded in theory, but rooted in successful practice, it teaches students what really works–a third of students who submit proposals based on this text's approach get funded within a year. The text's guided discovery process provides a useful framework for novice writers while its thinking-planning exercises offer useful ways of organizing information and discovering what still need to be researched.
Grant-Writing Business
by Entrepreneur MagazineStart Your Own Grant Writing BusinessThanks to funders like the Bill and Melinda Gates Foundation, grant writing is a growing industry and a vital service needed by nonprofit organizations. Order this guide and learn how to use your existing talents to get started as a grant writer-earning not only big profits but the priceless satisfaction that comes from helping laudable causes find funding.Grant writing is a craft that can be cultivated and mastered, and we show you how. You learn the main elements of a grant proposal, how to identify a need and propose a solution for foundations, where to look for grant funders, and what tactics to use to approach them.Learn everything you need to know to get started in this lucrative industry with step-by-step guidelines, including:Who needs grantsTypes of fundersFinding grantsUnderstanding a funders' guidelinesA to Z of the grant proposalEffective grant-writing techniquesHow to confidently run your businessIf you enjoy delving into research, have great writing and speaking skills, and can passionately communicate the missions of organizations you believe in, you could have a bright future as the owner of a grant writing business. This guide gives you a one-of-a-kind grant-writing toolkit and shows you how to use it to win funding.Whether you'd like to write full or part time, this guide's top-to-bottom look at the field ensures you start like a seasoned pro.This kit includes: Essential industry and business-specific startup steps with worksheets, calculators, checklists and more. Entrepreneur Editors' Start Your Own Business, a guide to starting any business and surviving the first three years. Downloadable, customizable business letters, sales letters, and other sample documents Entrepreneur's Small Business Legal Toolkit.
Grant Writing for Dummies
by Bev BrowningGet the scoop on government grants, make multiple grant requests, use words that make funders say 'yes', recycle rejected proposals, and more!
Grant Writing For Dummies
by Beverly A. BrowningGrant Writing For Dummies, 3rd Edition serves as a one-stop reference for readers who are new to the grant writing process or who have applied for grants in the past but had difficulties. It offers 25 percent new and revised material covering the latest changes to the grant writing process as well as a listing of where to apply for grants. Grant writers will find:The latest language, terms, and phrases to use on the job or in proposals.Ways to target the best websites to upload and download the latest and user-friendly application forms and writing guidelines.Major expansion on the peer review process and how it helps improve one's grant writing skills and successes.One-stop funding websites, and state agencies that publish grant funding opportunity announcements for seekers who struggle to find opportunities. New to third edition.