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Glencoe, Succeeding in the World of Work
by Grady Kimbrell Ben S. Vineyard BusinessWeekSucceeding in the World of Workprepares your students for the 21st century workplace. This updated program integrates academic standards-based acitvities with real-world workplace connections. The ninth edition emphasized workplace skills, technology, and understanding and working with cultural differences. This text provides Real-World Connection which provides a real-life anecdote or passage that deals with issues of work, including soft skills such as interpersonal communication.
Glencoe Succeeding in the World of Work: Student Activity Workbook (7th edition)
by Ben S. Vineyard Grady KimbrellSucceeding in the World of Work prepares students for the complex issues they'll face in the rapidly changing workplace. This updated and comprehensive program now includes 16 career pathways outlined by the U. S. Department of Education.
Glencoe Understanding Business and Personal Law (11th edition)
by Gordon W. Brown Paul A. SukysIntroduce students to the laws that affect their daily lives. New elements in every component!
Glenn Defense Marine Asia (B)
by Amram Migdal Anja Anliker Luke Hodges Susanna GallaniSupplemental to case 120036
Glimmer (Glimmer and Glow Series)
by Beth KeryFor fans of E. L. James, Sylvia Day, Jodi Ellen Malpas, J. Kenner and Maya Banks. From the New York Times bestselling author of the Because You Are Mine series and The Affair, comes a scorching novel about blazing passion from forbidden desire...Alice Reed, an ambitious graduate from the wrong side of the tracks, is surprised and intrigued when she wins a coveted place at business school Camp Durand. The summer training camp, run by Durand's elusive CEO Dylan Fall, is legendary, and she can't help but wonder why she's been chosen. It soon becomes clear that Dylan desires Alice. And Alice is powerless to resist his fierce sexual appetite, finding ecstasy and escape in his arms night after passionate night. But behind her lover's magnetic façade and incredible sensuality, Alice senses darkness. Dylan's past is playing catch-up, his secrets waiting to be unleashed. When the long-buried truth emerges, will it tear them apart for ever?Alice and Dylan's passionate, explosive romance continues in Glow...For more electrifying romance, don't miss the other titles captivating titles by Beth Kery, The Affair, the One Night of Passion series, and her bestselling erotically charged series which began with Because You Are Mine.
Glitter and Greed
by Janine RobertsThe result of 20 years research on the diamond trade and De Beers, this book reveals the myths and misinformation in the industry.
The Glitter Plan
by Booth Moore Pamela Skaist-Levy Gela Nash-TaylorPart memoir, part business manual, and 100% juicy--the inside story of Juicy Couture, one of the most iconic brands of our times While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela's one-bedroom Hollywood apartment with $200 and one rule: Whatever they did, they both had to be obsessed by it. The best friends' project became Juicy Couture. Pam and Gela eventually sold their company to Liz Claiborne for $50 million, but not before they created a whole new genre of casual clothing that came to define California cool. Pamela and Gela built an empire from the ground up, using themselves as models to build their patterns and placing their merchandise by storming into stores and handing out samples. They balanced careful growth with innovative tactics--sending Madonna a tracksuit with her nickname, Madge, embroidered on it--and created a unique, bold, and unconventional business plan that was all their own: the Glitter Plan. Now, Pam and Gela reveal the secrets of Juicy's success: how they learned to find and stick with the right colleagues and trust their instincts when it became time to move on to their next project. They also share their missteps and hilarious lessons learned--like the time robbers stole one thousand pairs of maternity shortalls, which the partners took as the first sign to get out of the maternity clothing business. Told in the bright, cheery voice that defines Juicy style even today, The Glitter Plan shows readers how to transform passion and ideas into business success. Aspiring designers, Juicy fans, and business readers of all stripes will be enthralled by the story of spirit and savvy behind Pam and Gela's multimillion-dollar fashion empire.
Global 4: Global Business
by Mike W. PengThrough ongoing research into students' workflows and preferences, GLOBAL from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience - all at an affordable price. New for this edition, students explore GLOBAL anywhere, anytime, and on most devices with GLOBAL Online! With the intuitive StudyBits functionality, students study more effectively and can visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, GLOBAL with Online engages students of all generations and learning styles, and integrates seamlessly into your Global Business Course. GLOBAL4 features all-new animated PengAtlas maps, cutting-edge examples, and chapter introduction videos.
Global Account Management: a complete Action Kit of Tools and Techniques for Managing Key global Customers
by Peter ChevertonGlobal Account Management explains the significant challenges of establishing a global account strategy and guides you through the process of decisions and actions required to manage global accounts successfully. The book provides a thorough, workmanlike template for all businesses with global clients. It shows you the issues you need to consider from the point of view of both your customers and your company's internal structure.Author Peter Cheverton - an expert practitioner and teacher of account management - highlights the difference between an international company operating in different markets and one that can be considered as truly global. He reveals that, to operate accounts globally, you need to understand whether your client has consistent needs across different countries; possesses a global operational structure; and has the ability to implement global decisions. He then details the factors critical to your successful handling of a global account.The implications of making the wrong decisions in a global marketplace are enormous - Global Account Management gives you the information and insight you need to establish the best long-term relationships with your biggest clients, and - most importantly of all - secure the future success of your company. Global Account Management is an essential guide for business directors, sales and marketing directors, and global account managers.
The Global Advantage (Improving Human Performance Ser.)
by Michael J. Marquardt, Ed.D.In an economy where companies must globalize or perish, only a few have successfully taken their business to the world level. 'The Global Advantage' zeros in on 40 preeminent global companies, located across six continents. A key feature of this book is the author's 'GlobalSuccess' model, based on the research and work he has done with hundreds of global executives around the world. 'The Global Advantage' reveals his discoveries and evaluates how these leaders are bringing their corporations into the global stratosphere. The 'GlobalSuccess' model, build upon the authors experiences and ideas, shows you how to globalize your:* corporate culture* human resources* strategies* operations* structure * learningYou will find specific strategies and principles for globalizing your organization's six dimensions, as defined by the 'GlobalSuccess' model, as well as what steps your company should take to move toward global status.In addition, the 'GlobalSuccess' capability and readiness profile helps you to measure the current level of globalization in your company, as well as how your company's globalization compares with that of your competitors.
Global Advertising, Attitudes, and Audiences (Routledge Advances in Management and Business Studies)
by Tony WilsonGlobal Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking about their responses to product sold on screen. This wide-ranging book draws on forty years of media and marketing theory to present a precise perception of that process, a seven stage model of 'moments' in media marketing reception. Local understandings of global branding and marketing content traveling—often from West to East—is the main focus of Global Advertising, Attitudes and Audiences. Drawing from diverse reception studies of creative consumption, Tony Wilson develops a philosophical psychology of purchasing, testing theory against shared consumer responses in online blogospheres and offline interviews. Successive chapters interpret reception of banking, fast food, national, telecommunications and university global branding by Chinese, Indian and Islamic Malay consumers in multi-cultural Malaysia, an Anglophone gateway to S.E. Asia. These studies are used to illustrate how people view the 'worlds' constructed by product branding.
Global Advertising Practice in a Borderless World (Routledge Studies in International Business and the World Economy)
by Robert Crawford Linda Brennan Lukas ParkerCultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are changing the world as we know it. Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising works in practice, explored in three sections: globalising advertising in a media and communications context; advertising in a global world; and global advertising in a digital world. Covering past, present and potential futures, through an impressive ensemble of global advertising practitioners and academics, the book combines academic rigour with practical insights to provide a comprehensive analysis of the changing dynamics between advertising and globalisation. It will be of great interest to researchers, educators and advanced students in advertising, global branding, international marketing, international business media, communication and cultural studies.
The Global Advertising Regulation Handbook
by Mary Alice Shaver Soontae AnAdvertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets.This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries.An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following:form of governmenthistory of regulation along with current operating regulation systemsroute/manner in which cases are brought forward to regulating bodiesadvertising codes, if any, and how they workamount of money spent on advertising by yearconsumerism and its role in advertisingspecific regulation of advertising to children, health advertising and tobacco advertisingsanctions and control of advertising found inadmissibleposition of commercial speech in country--if anyCountries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom.Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.
The Global Age: NGIOA @ Risk
by Jayshree PandyaDr. Jayshree Pandya, founder of Risk Group LLC (http://www.riskgroupllc.com), is ahead of the curve in addressing the changing global fundamentals of the emerging Global Age. Global Age, and its changing global fundamentals has brought complex, chaotic, and turbulent times for every nation--where failures at all levels have come to become self-evident, repetitive, destructive, and potentially hopeless in nature and uncertainty. Nations are caught off guard. From what is visible across nations today, the promise of progress and prosperity for all nations does not seem to have materialized in a Global Age. Instead of progress and prosperity, what is visible today is crisis and catastrophe that is overpowering and overwhelming the capability of most nations to meet their promise of progress and prosperity. Nations are in crisis. This introductory book Global Age: NGIOA @ Risk addresses the global shifts and the changing global fundamentals of Global Age, to lay out much needed foundation of an integrated NGIOA risk governance framework for the coming tomorrow. This book will make a convincing case for the far-reaching need and understanding of global risk concepts, global risk fundamentals, and risk centric integrated NGIOA governance. The integrated NGIOA risk governance approach proposed and discussed in this initiative is rational, practical, and feasible. It will help create a dynamic, vibrant, and sustainable NGIOA economy of a Global Age. This initiative is a first step towards that.
Global Aging and Declining World Interest Rates: Macroeconomic Insurance Through Pension Reform in Cyprus
by Mario Catalán Jaime Guajardo Alexander W. HoffmaisterA report from the International Monetary Fund.
Global Agricultural Trade and Developing Countries
by M. Ataman Aksoy John C. BeghinGlobal Agricultural Trade and Developing Countries presents research findings based on a series of commodity studies of significant economic importance to developing countries. The book sets the stage with background chapters and investigations of cross-cutting issues. It then describes trade and domestic policy regimes affecting agricultural and food markets, and assesses the resulting patterns of production and trade. The book continues with an analysis of product standards and costs of compliance and their effects on agricultural and food trade. The book also investigates the impact of preferences given to selected countries and their effectiveness, then reviews the evidence on the attempts to decouple agricultural support from agricultural output. The last background chapter explores the robustness of the global gains of multilateral agricultural and food trade liberalization. Given this context, the book presents detailed commodity studies for coffee, cotton, dairy, fruits and vegetables, groundnuts, rice, seafood products, sugar, and wheat. These markets feature distorted policy regimes among industrial or middle-income countries. The studies analyze current policy regimes in key producing and consuming countries, document the magnitude of these distortions and estimate the distributional impacts - winners and losers - of trade and domestic policy reforms. By bringing the key issues and findings together in one place, Global Agricultural Trade and Developing Countries aids policy makers and researchers, both in their approach to global negotiations and in evaluating their domestic policies on agriculture. The book also complements the recently published Agriculture and the WTO, which focuses primarily on the agricultural issues within the context of the WTO negotiations.
Global Airlines: Competition In A Transnational Industry
by Pat HanlonGlobal Airlines: Competition in a Transnational Industry presents an overview of the changing scene in air transport covering current issues such as security, no frills airlines, ‘open skies’ agreements, the outcome of the recent downturn in economic activity and the emergence of transnational airlines, and takes a forward looking view of these challenges for the industry.Since the publication of the second edition in 1999 major changes have occurred in the industry. The ‘rules of the game’ in air transport are now beginning to change; and it is time to take the story forward. This third edition contains nine new chapters and tackles the following issues amongst others:* Security: The tragic events of 11 September 2001, followed by the war in Iraq, and the resultant heightened tensions over security and passenger safety. * Financial instability: the cyclical downturn in economic activity has led some airlines to the verge of bankruptcy. Even some large well-established carriers are not immune from this. How can the industry look to survive?* Attaining global reach: implications of transborder mergers, open skies agreements and the transatlantic Common Aviation area. Can full globalisation ever be reached? * Low-cost carriers and e-commerce: as both increase, how much the industry re-structure and deal with issues associated with increased passenger traffic and decreased labour requirements?* Airport capacity: Air traffic is estimated to grow at a long-term average annual rate of 5 per cent per annum. But many airports in many parts of the world are already reaching their capacity limits. How can this be overcome and are the environmental implications?Using up to date data and case studies from major international airlines such as United Airlines, British Airways, and Qantas amongst many others, Global Airlines provides a comprehensive insight into today’s global airline industry.
Global Alliances in Tourism and Hospitality Management
by Dimitrios Buhalis John CrottsTarget your business strategies to fit specific tourist cultures!Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliances will fail. What goes wrong? How can tourism professionals take advantage of all the ben
Global Analysis of Dynamic Models in Economics and Finance: Essays in Honour of Laura Gardini
by Carl Chiarella Gian Italo Bischi Iryna SushkoThe essays in this special volume survey some of the most recent advances in the global analysis of dynamic models for economics, finance and the social sciences. They deal in particular with a range of topics from mathematical methods as well as numerous applications including recent developments on asset pricing, heterogeneous beliefs, global bifurcations in complementarity games, international subsidy games and issues in economic geography. A number of stochastic dynamic models are also analysed. The book is a collection of essays in honour of the 60th birthday of Laura Gardini.
Global and International History: The Tragedy of Global Development in Modern Brazil (Global and International History)
by Antoine AckerFrom 1973 to 1987, Volkswagen's (VW) 140,000 hectare 'pioneer' cattle ranch on the Amazon frontierlaid barethe limits of capitalist development. These limits were not only economic, with the core management of a multinational company engaged in the 'integration' of an extreme world periphery, but they were also legal and ethical, with the involvement of indentured labor and massive forest burning. Its physical limits were exposed by an unpredictable ecosystem refusing to submit to VW's technological arsenal. Antoine Acker reveals how the VW ranch, a major project supported by the Brazilian military dictatorship, was planned, negotiated, and eventually undone by the intervention of internationally connected actors and events.
Global and International History: Of Limits and Growth
by Stephen J. MacekuraOf Limits and Growth connects three of the most important aspects of the twentieth century: decolonization, the rise of environmentalism, and the United States' support for economic development and modernization in the Third World. It links these trends by revealing how environmental NGOs challenged and reformed the development approaches of the US government, World Bank, and United Nations from the 1960s through the 1990s. The book shows how NGOs promoted the use of 'appropriate' technologies, environmental reviews in the lending process, development plans based on ecological principles, and international cooperation on global issues such as climate change. It also reveals that the 'sustainable development' concept emerged from transnational negotiations in which environmentalists accommodated the developmental aspirations of Third World intellectuals and leaders. In sum, Of Limits and Growth offers a new history of sustainability by elucidating the global origins of environmental activism, the ways in which environmental activists challenged development approaches worldwide, and how environmental non-state actors reshaped the United States' and World Bank's development policies.
Global and International History: Humanitarian Invasion
by Timothy NunanHumanitarian Invasion is the first book of its kind: a ground-level inside account of what development and humanitarianism meant for Afghanistan, a country touched by international aid like no other. Relying on Soviet, Western, and NGO archives, interviews with Soviet advisers and NGO workers, and Afghan sources, Timothy Nunan forges a vivid account of the impact of development on a country on the front lines of the Cold War. Nunan argues that Afghanistan functioned as a laboratory for the future of the Third World nation-state. If, in the 1960s, Soviets, Americans, and Germans sought to make a territorial national economy for Afghanistan, later, under military occupation, Soviet nation-builders, French and Swedish humanitarians, and Pakistani-supported guerrillas fought a transnational civil war over Afghan statehood. Covering the entire period from the Cold War to Taliban rule, Humanitarian Invasion signals the beginning of a new stage in the writing of international history.
Global and Multicultural Public Relations: Strategies In Transnational Corporations, Governments, Nongovernmental And Multilateral Organizations, Agencies
by Juan-Carlos Molleda Sarab KochharAn overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples. Emphasizing practice rather than theory, this valuable resource explores innovative communication programs that are designed to address culturally-diverse communities worldwide. The five-step strategic public relations process—formative research, planning, implementation, evaluation, and stewardship—is extensively examined and applied to a variety of scenarios, helping students understand the realty of modern public relations practice. All aspects of public relations practice, including media relations, government relations, employee communications, and shareholder relations are covered to help students gain solid foundational knowledge. Broad in scope, this textbook identifies and describes the strategy formulation and implementation process in private, government, non-profit, and various other sectors. Academic and trade articles, book chapters, original case studies, and new primary research offer students a realistic and sophisticated approach to global public relations. Figures, tables, photographs, and charts illustrate each topic, while highlighted learning objectives and key points, discussion questions, and framed sections on ethical considerations and best practices strengthen student comprehension. Employs a real-world approach to public relations principles, practices, and strategies Focuses on global public relations rather than outdated nation-centered models Fills a gap in current literature on multinational and multicultural public relations Explains the public relations strategies that are best suited for each sector Includes summary sections that contain suggested readings and supplemental online links Designed for upper-level undergraduate and graduate students, Global and Multicultural Public Relations is an ideal textbook for courses in international public relations, global communication, public relations management, and multinational management, as well as business, political sciences, and public administration.
Global and Multinational Advertising
by Basil G. EnglisFew applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.