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How to Create a Web3 Startup: A Guide for Tomorrow’s Breakout Companies
by Tom TaulliWeb3 is the next evolution for the World Wide Web based on Blockchain technology. This book will equip entrepreneurs with the best preparation for the megatrend of Web3 by reviewing its core concepts such as DAOs, tokens, dApps, and Ethereum.With Web2, much of the valuable data and wealth has been concentrated with a handful of mega tech operators like Apple, Facebook, Google and Amazon. This has made it difficult for startups to get an edge. It has also meant that users have had little choice but to give up their value data for free. Web3 aims to upend this model using a decentralized approach that is on the blockchain and crypto. This allows for users to become stakeholders in the ecosystem. Along with exploring core concepts of Web3 like DAOs, tokens, dApps, and Ethereum, this book will also examine the main categories that are poised for enormous opportunities. They include infrastructure, consumer apps, enterprise apps, and the metaverse. For each of these, I will have use cases of successful companies. How To Create a Web3 Startup covers the unique funding strategies, the toolsets needed, the talent required, the go-to-market approaches, and challenges faced. What You'll LearnWork with the dev stack componentsExamine the success factors for infrastructure, consumer, enterprise, verticals, and the MetaverseUnderstand the risks of Web3, like the regulatory structure and security breachesWho This Book Is ForStartup entrepreneurs and those looking to work in the Web3 industry.
How to Create an Idea If You Are Not Ogilvy: The Secret Weapons of Advertising
by Alexey IvanovWhy are recommendations like "Think outside the box!", "Go around", "Think Different!" the real killers of creative thought? What are the eight proven tools which lead to a winning idea, even for one who does not consider himself a creative person?What is the ideal product and how does it help to sell the real product?What is a powerful approach ad people can borrow from physicists and children?Why is the trial-and-error method a sure way to waste intellectual resources?How do you force competitors to advertise your services?What is functional blindness and how does it reduce human creativity?How can you compel a banker to pay you 10 times more for your job?Why does a true advertising professional constantly feel like a loser?How does a poetry reading improve response on copywriting?Which useful insights can an advertiser learn from a taxi driver?How has symmetry prevented seeing the obvious solution during seven decades?Which tool is the favorite among advertising men of all countries, times, and nationalities?Alexey Ivanov, one of the best advertisers and copywriters in Russia, gives convincing answers and provides fresh new insights.
How to Create and Manage a Mutual Fund or Exchange-Traded Fund
by Melinda GerberWith this book, author Melinda Gerber walks you through the twenty-nine steps needed to start a mutual fund and the thirty-six steps needed to start an ETF. She provides costs and detailed explanations of how to accomplish each task from fledgling idea to the actuality of selling shares, and also takes the time to explain the importance of creating a clear vision for your fund as well as how to successfully profile customers and identify your competition.
How to DAO: Mastering the Future of Internet Coordination
by Kevin Owocki PuncarWelcome to the future of internet coordination.By now you&’ve heard the buzz about Decentralized Autonomous Organizations (DAOs), and how they are going to redefine how we work and earn.But when you peel away the hype and tech jargon, what are they really? How do they operate, why do they matter, and how can we all thrive in this brave new world of work?In How to DAO, industry veterans Kevin Owocki and Puncar take you on an illuminating journey into the world of groundbreaking change, exploring the principles of decentralized finance, and teaching the brass tacks of setting up and managing your own DAO, from smart contracts to governance and innovation.With How to DAO, discover what DAOs are really about, and learn the tips and tricks you need to harness the limitless potential of this transformative new technology.
How to Deal with Difficult Customers
by Dave AndersonPraise for How to Deal with Difficult Customers"The application of the ten key strategies in this book will help every sales professional learn how to deal with the truly difficult and how to avoid creating unnecessary difficulties. It's written with the same wit, humor, and inspiration that have made Anderson's prior books so effective."--Margaret Callihan, President, Chairman, and CEO, SunTrust Bank, Florida"Anderson knocks another one out of the park with How to Deal with Difficult Customers! The problem is real; Anderson's solutions make sense and, as always, he makes you laugh in the process."--Mike Roscoe, Editor in Chief, Dealer Magazine"I could not put this book down. It's a salesperson's bible, offering clear and concise how-to advice. If you're in the selling profession and want to sell more, you should read this book . . . twice."--Warren Lada, Senior Vice President, Saga Communications"An individual executing the ideas within this book will change their own life and their organization. No one has the gift like Anderson to articulate the importance character plays in maximizing potential."--Mike Tomberlin, CEO, The Tomberlin Group"Throw out all your other sales manuals. Anderson's new book will change the way you look at customers, the way your salespeople look at themselves, and, quite frankly, the way you look at the sales process."--Dan Janal, President, PRleads.com"What are you waiting for? We all have difficult customers. If you're tired of leaving money on the table because you can't handle them, read this book. If your good customers are turning into difficult customers, read this book. If you want to deliver results year-in and year-out, read, re-read, and apply the lessons of this book."--Randy Pennington, author, Results Rule!
How to Deal with Difficult People: Fast, Effective Strategies for Handling Problem People (Creating Success)
by Roy LilleyLearn how to navigate the bullies, manipulators and complainers who drive you mad. With example dialogue and techniques, it will help you navigate tricky situations and keep your cool.By understanding the motives and individual behaviours of difficult people, you can learn to manage aggression, reduce awkwardness and remain the better person. This 6th edition of the bestselling Dealing with Difficult People features practical exercises, useful templates and top tips you need to get the best out of the worst, including how to deal with difficult customers, dealing with difficult people in the digital sphere, advice on beating bullies at their own game and how to deal with a boss who drives you barmy.The Creating Success series of books...Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
How to Deal with Difficult People: Smart Tactics for Overcoming the Problem People in Your Life
by Gill HassonDon't let problem people get to you! Whether it's a manager who keeps moving the goal posts, an uncooperative colleague, negative friend, or critical family member, some people are just plain hard to get along with. Often, your immediate response may be to shrink or sulk, become defensive or attack. But there are smarter moves to make when dealing with difficult people. This book explains how to cope with a range of situations with difficult people and to focus on what you can change. This book will help you to: Understand what makes difficult people tick and how best to handle them Learn ways to confidently stand up to others and resist the urge to attack back Develop strategies to calmly navigate emotionally-charged situations Deal with all kinds of difficult people — hostile, manipulative and the impossible Know when to choose your battles, and when to walk away Why let someone else's bad attitude ruin your day? This second edition of How to Deal With Difficult People arms you with all the tools and tactics you need to handle all kinds of people — to make your life less stressful and a great deal easier.
How to Deal with Stress
by Stephen Palmer Cary CooperStraightforward, easy to read and practical, How to Deal with Stress, 3rd edition will put you back in charge of your life. Written by two internationally-recognized experts in the field of stress management, Cooper and Palmer provide a thorough understanding of the psychological causes of stress and the resulting physical effects, enabling you to build your own personal plan, improve well-being and enhance your performance at work. Full of insight and examples from real people, a brand new chapter provides a practical worksheet to help you develop your problem solving skills and reduce stress day-to-day. Crammed full of techniques on how to deal with stressed employees and colleagues, How to Deal with Stress will help you achieve the ultimate long term goal.
How to Decide: Simple Tools for Making Better Choices
by Annie DukeThrough a blend of compelling exercises, illustrations, and stories, the bestselling author of Thinking in Bets will train you to combat your own biases, address your weaknesses, and help you become a better and more confident decision-maker.What do you do when you're faced with a big decision? If you're like most people, you probably make a pro and con list, spend a lot of time obsessing about decisions that didn't work out, get caught in analysis paralysis, endlessly seek other people's opinions to find just that little bit of extra information that might make you sure, and finally go with your gut. What if there was a better way to make quality decisions so you can think clearly, feel more confident, second-guess yourself less, and ultimately be more decisive and be more productive? Making good decisions doesn't have to be a series of endless guesswork. Rather, it's a teachable skill that anyone can sharpen. In How to Decide, bestselling author Annie Duke and former professional poker player lays out a series of tools anyone can use to make better decisions. You'll learn: • To identify and dismantle hidden biases. • To extract the highest quality feedback from those whose advice you seek. • To more accurately identify the influence of luck in the outcome of your decisions. • When to decide fast, when to decide slow, and when to decide in advance. • To make decisions that more effectively help you to realize your goals and live your values.Through interactive exercises and engaging thought experiments, this book helps you analyze key decisions you've made in the past and troubleshoot those you're making in the future. Whether you're picking investments, evaluating a job offer, or trying to figure out your romantic life, How to Decide is the key to happier outcomes and fewer regrets.
How to Deliver Training
by Martin Orridge'The aim of this book is to provide both managers wishing to run ’in team’ exercises and those entering the training profession with a practical guide to delivering successful developmental events', says Martin Orridge in the Preface. He writes as an experienced trainer and consultant, producing a very human guide to the realities of running a training event. In a brief introductory section he explains the need for training and the benefits it can bring. Part 1 of the main text shows how to design a successful training session and Part 2 deals in detail with preparation and delivery. At the end is a collection of model documents and forms that can be used at various stages of the training cycle. The text includes tips, tools, checklists, examples and exercises throughout, together with real-life anecdotal ’cameos’ to help make the points memorable. Martin Orridge’s style is at all times practical and friendly. How to Deliver Training will be welcomed not only by professional trainers, but by all managers and team leaders concerned with staff development.
How to Democratize Europe
by Stéphanie HennetteAn all-star cast of scholars and politicians from Europe and America propose and debate the creation of a new European parliament with substantial budgetary and legislative power to solve the crisis of governance in the Eurozone and promote social and fiscal justice and public investment.
How to Develop Your Career in Dentistry
by Janine BrooksThis innovative new book offers a user-friendly guide to securing a successful, varied, and fulfilling career in dentistry. Includes case studies of career trajectories across the full range of dental professions in the UK Advocates a portfolio approach to career development, illustrating the benefits of working in a matrix as opposed to climbing a ladder Showcases the opportunities inherent in specific areas of dentistry, what they can offer and what is required to successfully take advantage of them Written by one of the UK's leading dental experts who has over 30 years in the profession, working on the local and national scale
How to Develop Your Creative Identity at Work: Integrating Personal Creativity Within Your Professional Role
by Oana Velcu-LaitinenAccording to the World Economic Forum, creativity is considered to be the third-most-important skill for employees, behind complex problem-solving and critical thinking. This book will help you rethink your creativity and its value in the work life, giving you access to intellectual, emotional, and reputational benefits that were previously unattainable. Based on a collection of interviews and research, this book translates the latest findings on the creative beliefs, confidence, and mindset into digestible thoughts for experts with an itch for improvement and innovation in domains like technology, entrepreneurship, and education. It brings a new perspective to creativity by focusing on how individuals can understand their creativity and what the implications are on what they want to achieve. How to Develop Your Creative Identity at Work is based on the most recent creativity research, which analyzes how creativity plays an important part in the individual's sense of identity. What You'll LearnUnderstand how personal beliefs about the innate creativity are influenced by past experiencesSee how the creator's personality can be shaped through new habits of curiosity, emotional risk-taking and insightEstablish a creative communication style that enables others to navigate smoothly through the challenging moments in a feedback conversationBecome an ambitious person with a sense of meaning in the work you do Identify all the familiar and less familiar in-house creative experts Who This Book Is ForThe primary reader is a knowledgeable expert, in a creative or less creative role, who is curious to bring a better fit between their inner experiences and the external environment. The secondary audience are the experts in roles like learning and development, people and culture change, and team leads who are interested in facilitating a space where employees feel safe to share their original ideas and express their curiosity.
How to Develop a Brilliant Memory Week by Week
by Dominic O'BrienFew would disagree that improving our memories can enrich our lives in countless little ways - from ensuring that we remember birthdays, anniversaries and appointments to having impressive facts and figures always at our fingertips; and from recalling names and faces to being able to speak in public without notes. This book is an expert course in memory enhancement, organized in 52 key lessons, complete with self-testing. Dominic O'Brien offers us tried and tested strategies and tips that will expand your mental capacities at a realistic but impressive rate to make your memory bigger, better and sharper, week-by-week.
How to Develop a Brilliant Memory Week by Week
by Dominic O'BrienWritten by eight times World Memory Champion, Dominic O'Brien this book is a complete course in memory enhancement. Dominic takes you step-by-step through an ingenious program of skills, introducing all his tried and tested techniques on which he has built his triumphant championship performances. Pacing the course in line with his expert understanding of how the brain responds to basic memory training, Dominic offers strategies and tips that will expand your mental capacities at a realistic but impressive rate.
How to Develop a Brilliant Memory Week by Week
by Dominic O'BrienWritten by eight times World Memory Champion, Dominic O'Brien this book is a complete course in memory enhancement. Dominic takes you step-by-step through an ingenious program of skills, introducing all his tried and tested techniques on which he has built his triumphant championship performances. Pacing the course in line with his expert understanding of how the brain responds to basic memory training, Dominic offers strategies and tips that will expand your mental capacities at a realistic but impressive rate.
How to Develop a Professional Portfolio: A Manual for Teachers
by Dorothy M. Campbell Pamela Bondi Cignetti Beverly J. Melenyzer Diane Hood NettlesThis reference book will guide the reader in creating a teaching portfolio that is both functional and impressive when shown in a job interview. The end product will be centered around the teaching standards that candidates need to have knowledge of in the job market today.
How to Develop a Strategic Marketing Plan: A Step-By-Step Guide
by Norton PaleyTwo-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that firms with written plans grow faster, achieve a higher proportion of revenues from new products and services, and enable CEOs to manage more critical business functions. How to Develop a Strategic Marketing Plan is both innovative and pragmatic in its approach. It explains how to combine the strategic vision of long-term business planning with the action-oriented thrust of a short-term marketing plan. Planning forms and guidelines for customizing your own Strategic Market Plan (SMP) are available for download from the CRC Press website. Just go to the download tab located with the book's description.Actual case histories - from companies such as Campbell Soup, Co., Texas Instruments, Inc., and Quaker State Corp. - illustrate how business-building opportunities translate into strategies and tactics. They demonstrate the compelling relationship between internal organizational functions and external market conditions, the long- and short-term strategic marketing issues and the advantages of developing an SMP.Strategic market planning shapes the future of business. In its broadest dimension it sets in motion actions that impact long term prosperity. How to Develop a Strategic Marketing Plan gives you the tools to generate a credible strategic marketing plan so your organization can survive in the 21st century.
How to Develop and Implement a Security Master Plan
by Timothy GilesWritten for corporation security officers, this work is designed to help them garner executive support and increased funding for their security programs. It provides a thorough examination of the Security Master Planning process, explaining how to develop appropriate risk mitigation strategies and how to focus on both effectiveness and efficiency while conducting a site security assessment. The author constructs a comprehensive five-year plan that is synchronized with the strategies of a business or institution. This is a valuable reference tool for security professionals of small and large corporations, as well as for consultants in the field.
How to Die Without a Lawyer: A Practical Guide to Creating a Will Without Paying Legal Fees
by Mary ClementEnsuring that your estate is in order has become one of the most onerous legal tasks that anyone would ever have to face. Legal fees today can be astronomical, especially when an inheritance passes through probate.It doesn't have to be that way. In How to Die Without a Lawyer, Mary Clement, a prominent attorney who specializes in end-of-life issues, shows how to create a will, draw up advance directives, and create living trusts, thereby avoiding the exhorbitant costs of probate and lawyers' fees.In this easy-to-use book, Clement guides the reader through the steps necessary to put his or her affairs in order and maximize the inheritance passed on to loved ones. By reading this book and preparing in advance, anyone can avoid the costs and potential conflicts inherent in the execution of any estate. With a compassionate voice and a steady, guiding hand, How to Die Without a Lawyer is the essential book for anyone facing one of the most difficult processes life has to offer.
How to Discuss a Case
by William ElletCase discussions can be exciting and revelatory, or they can be aimless and seemingly pointless. This chapter provides some guidelines for students who are new to the case method for developing discussion skills.
How to Divide When There Isn't Enough: From Aristotle, the Talmud, and Maimonides to the Axiomatics of Resource Allocation (Econometric Society Monographs #62)
by William ThomsonHow to Divide When There Isn't Enough develops a rigorous yet accessible presentation of the state-of-the-art for the adjudication of conflicting claims and the theory of taxation. It covers all aspects one may wish to know about claims problems: the most important rules, the most important axioms, and how these two sets are related. More generally, it also serves as an introduction to the modern theory of economic design, which in the last twenty years has revolutionized many areas of economics, generating a wide range of applicable allocations rules that have improved people's lives in many ways. In developing the theory, the book employs a variety of techniques that will appeal to both experts and non-experts. Compiling decades of research into a single framework, William Thomson provides numerous applications that will open a large number of avenues for future research.
How to Do Great Work Without Being an Asshole: (guides For Creative Industries)
by Paul Woods'How to Do Great Work Without Being an Asshole, a new book by designer Paul Woods, is a practical, illustrated guide that does exactly what the title suggests: It shows you how to be both creative and act like a grown-up at work.' - Fast CompanyIt's long been an accepted, almost celebrated, fact of the creative industries that long hours, chaotic workflows and egotistical colleagues are just the price you pay to produce great work. In fact, this toxic culture is the enemy of creativity, and with greater accountability and transparency in the industry - and more choice for young talent - than ever before, this unsustainable way of doing business is a ticking time bomb.This is a straight-talking, fun read for all creatives: Director or junior, at an agency or client-side, working in design, advertising, publishing, fashion or film.Packed with anecdotes, self-analysis flowcharts (are YOU the asshole?!), humorous graphics, and helpful exercises and action plans for better working practices.Simple strategies can easily be implemented to create a happier, more productive team and - importantly - BETTER WORK!Read this guide to develop the ultimate creative process and bring your productivity and teamwork to a new level.How to Do Great Work Without Being an Asshole addresses hot topics like:Building a better office cultureDealing with egosMeeting etiquetteBest practices for pitching and scopingMaking the most of creative briefingsHow to give constructive, clear feedbackGiving better presentations How to approach workloads and long hoursGuidelines for good client relationshipsHiring and being hiredFiring and being firedAnd much more!
How to Do Great Work Without Being an Asshole: (guides For Creative Industries)
by Paul Woods'How to Do Great Work Without Being an Asshole, a new book by designer Paul Woods, is a practical, illustrated guide that does exactly what the title suggests: It shows you how to be both creative and act like a grown-up at work.' - Fast CompanyIt's long been an accepted, almost celebrated, fact of the creative industries that long hours, chaotic workflows and egotistical colleagues are just the price you pay to produce great work. In fact, this toxic culture is the enemy of creativity, and with greater accountability and transparency in the industry - and more choice for young talent - than ever before, this unsustainable way of doing business is a ticking time bomb.This is a straight-talking, fun read for all creatives: Director or junior, at an agency or client-side, working in design, advertising, publishing, fashion or film.Packed with anecdotes, self-analysis flowcharts (are YOU the asshole?!), humorous graphics, and helpful exercises and action plans for better working practices.Simple strategies can easily be implemented to create a happier, more productive team and - importantly - BETTER WORK!Read this guide to develop the ultimate creative process and bring your productivity and teamwork to a new level.How to Do Great Work Without Being an Asshole addresses hot topics like:Building a better office cultureDealing with egosMeeting etiquetteBest practices for pitching and scopingMaking the most of creative briefingsHow to give constructive, clear feedbackGiving better presentations How to approach workloads and long hoursGuidelines for good client relationshipsHiring and being hiredFiring and being firedAnd much more!
How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit
by Guy KawasakiA rogue business strategist and marketing expert offers irreverent, unconventional, and extreme strategies in sales, marketing, production, and human resources to crush the competition. If you were intrigued by the title of this book, you are probably the type of business book reader who's had enough of management self-help and touchy-feely tomes, enough of how-to guides that encourage you to take the kinder, gentler approach to competitors, customers, and employees. You are ready for the gloves to come off, and the one thing you'll want in your hands when they do is the first can-do, how-to, kick-butt gonzo guide to driving your competitors off the deep end. In the time-honored tradition of the maxim "It's not how you play the game, but whether you win or lose," Forbes columnist and bestselling author of Selling the Dream Guy Kawasaki has written the definitive take-no-prisoners guide to help the Davids beat the Goliaths. The product of Kawasaki's years of experience as an evangelist for the then-upstart Apple and as a computer guru and business strategist, How to Drive Your Competition Crazy is an invaluable source book of irreverent and sometimes extreme stratagems in sales, marketing, production, and human resources that will help your company or organization get and keep the upper hand. Whether you are launching a new company or product, consolidating your strength in the marketplace, or trying to hold your own against a competitor with greater resources, How to Drive Your Competition Crazy offers a comprehensive blueprint for success. From the initial steps of learning as much about your own company as you do about your enemy to advanced techniques like playing with your opponents' minds, Guy Kawasaki explores every facet of the premise that the best defense is a good offense. Staking territory somewhere between the arts of Zen and war, How to Drive Your Competition Crazy is a resource no company can afford to be without.