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How to Persuade: The Skills You Need to Get What You Want
by Michelle BowdenDo you want to get to 'yes'? Every day we are faced with moments where we either win or lose. The question is: How persuasive are you? Could you be winning more of the time? In How to Persuade, best-selling author Michelle Bowden shows you the research-proven techniques to master the art of persuasion in any situation—whether it's securing that next big deal, convincing your manager to hit 'approve,' or even winning an argument with your friends. Through real-world examples and engaging activities, this book shows you how to transform your weaknesses into strengths. You&’ll build your own personalised plan to move people from 'no' to 'yes'—every time. Learn how to: Recognise and improve your persuasive strengths and weaknesses Build undeniable likeability and trust to compel people to action Arouse passion and enthusiasm for your ideas Win that next big pitch Persuade anyone, anywhere, anytime In How to Persuade, you'll learn all the practical skills, tips and actions you need to get exactly what you want. "Everything you want and need is on the other side of persuasion. This book takes you through the latest thinking on influence and persuasion and gives you all the completely achievable step-by-step actions to make yourself more instantly persuasive."—Alec Gardner, Managing Partner, Australia & New Zealand, AlphaZetta
How to Photograph Food: Compose, Shoot, and Edit Appetizing Images
by Beata LubasFor amateurs and pros looking to add to their portfolios, How to Photograph Food makes food photography a piece of cake!How to Photograph Food is the gorgeous, informative photography book you didn't know you needed. For budding photographers and social media personalities, the perfect image has never been easier to capture, and How to Photograph Foodputs it all within reach. Chapters include: GearLightingFrame and BalanceFood StylingPhoto EditingThinking like a ProYou'll learn the essential equipment, how to keep food looking good on a shoot, how to work with props, managing lighting, and much more, all from a skilled photographer and teacher. With only a digital camera and a little practice, you'll be able to turn out images with great contrast, balance, and appeal that look as good as they taste.
How to Photograph Weddings
by Michelle PerkinsGo behind the scenes with twenty-five leading professionals and explore what makes their work unique. Music-photographer turned wedding shooter Angela Hubbard (Rolling Stone, Spin, Vanity Fair) shows you how to design edgy, iconic images of your couple. Jim Garner, named one of the top-ten wedding photographers in the world by American PHOTO Magazine, reveals how a change in his approach to products and design revolutionized his approach to shooting weddings--making it more efficient and far more profitable. Huffington Post: Wedding blogger Anne Almasy and Catherine Hall (named "Best Wedding Photographer” by The Knot) explore the emotional connections between wedding photographers and their couples--and how personal connections impact the images. Organized in short, easy-to-read sections, this book offers a quick way to absorb lots of information about every stage of the wedding photography process. Looking for tips on location selection, time management, posing cues, and more? You’ll find the answers here.
How to Play the Game at the Top
by Marshall Goldsmith Fenorris PearsonBefore starting his own successful company, Fenorris Pearson was a top executive with Dell and Motorola with responsibilities in Asia, Europe, the Middle East, Africa, and the Americas. He worked with top people on top teams building and selling top products to global audiences. Smart people like to work with smart people and when cutting-edge technology, big-name corporate players, major new product launches, and billions of dollars are on the line, there is no room for sleepwalkers, jokers, or phoning it in. Top performers get to the top by bringing their A-game every day. But now even that isn't enough. You have to come fully prepared to work at the top of your game, every day. Pearson reveals how to do just that, opening up the corporate play book and providing a glimpse into the inner workings of the men and women driving American business today: the consummate corporate executives.
How to Practice Evidence-Based Management
by Robert I. Sutton Jeffrey PfefferThis chapter illustrates how and why so many of the current standards for judging business ideas and management practices are flawed and offers some alternative ways of approaching the marketplace for ideas that are more consistent with the fundamentals of logical reasoning and the scientific method.
How to Predict Everything: The Formula Transforming What We Know About Life and the Universe
by William PoundstoneHow do you predict something that has never happened before? There&’s a useful calculation being employed by Wall Street, Silicon Valley and maths professors all over the world, and it predicts that the human species will become extinct in 760 years. Unfortunately, there is disagreement over how to apply the formula, and some argue that we might only have twenty years left. Originally devised by British clergyman Thomas Bayes, the theorem languished in obscurity for two hundred years before being resurrected as the lynchpin of the digital economy. With brief detours into archaeology, philology, and overdue library books, William Poundstone explains how we can use it to predict pretty much anything. What is the chance that there are multiple universes? How long will Hamilton run? Will the US stock market continue to perform as well this century as it has for the last hundred years? And are we really all doomed?
How to Predict the Unpredictable: The Art of Outsmarting Almost Everyone
by William PoundstoneWe are hard-wired to believe that the world is more predictable than it is. We chase 'winning streaks' that are often just illusions, and we are all too predictable exactly when we try hardest not to be. In the 1970s, Daniel Kahneman and Amos Tversky coined the phrase 'representativeness' to describe the psychology of this behaviour. Since then representativeness has been used by auditors to catch people fiddling their tax returns and by hedge fund managers to reap billions from the emotions of small investors. Now Poundstone for the first time makes these techniques fun, easy, and profitable for everyone, in the everyday situations that matter. You'll learn how to tackle multiple choice tests, what internet passwords to avoid, how to up your odds of winning the office Premier League sweepstakes, and the best ways to invest your money.
How to Prepare Now for What's Next: A Guide to Thriving in an Age of Disruption
by Michael McQueenDisruption is changing the playing field – keep your successful business on top Thriving businesses on top of their game are targets for disruption. But for savvy business owners and managers who understand the coming changes, the time to future-proof their successful companies is now. Following over a decade of research into future trends, business reinvention and disruptive innovation, author Michael McQueen presents How to Prepare Now for What’s Next, a blueprint for top companies to thrive in turbulent times. McQueen brings rare insight to the topic of business disruption. The book first explores the notion of disruption itself, and confirms that the term is much more than just guru-speak. The book outlines the four primary forms of disruption that McQueen sees playing out over the next 5-10 years, and quickly moves on to the in-depth tools, tips and techniques that healthy businesses will need to stay on top. Use a simple tool to assess just how vulnerable to disruption your company is Read case studies, research and trend reports that highlight real-world examples to complement the book’s concepts Understand the four forms of disruption, namely widescale automation, empowered consumers, unconventional competition and emerging generations Apply the 9 keys to future-proof your business against disruption and make it impervious to change The time to act is now for the businesses who want to keep their edge, and How to Prepare Now for What’s Next is the guide to continue thriving.
How to Prepare a Business Plan: Your Guide to Creating an Excellent Strategy, Forecasting Your Finances and Producing a Persuasive Plan
by Edward BlackwellAn excellent business plan impresses financial backers, provides a clear blueprint for the future of your company and functions as a benchmark against which to measure future growth. How to Prepare a Business Plan explains the process of creating an excellent business plan in an engaging and accessible way. It includes essential coverage of producing cash flow forecasts, planning a business expansion, planning your borrowing and monitoring business progress. Global case studies containing real business plans provide inspiration and real-life practical insight by analyzing the plans, monitoring the business' progress and discussing their problems. Sample business plans also show you the process in action and provide useful examples for creating your own. How to Prepare a Business Plan helps new business owners to consider what they really want out of their business, and to map their own journey and gain a new understanding of their product's place in the market, as well as writing a business plan with the clarity, brevity and logic to keep bank managers interested and convinced. Whether looking to start up or expand, this practical advice will help anyone to prepare a plan that is tailored to the requirements of their business - one that will get the financial backing they need.
How to Present Like a Pro: Getting People to See Things Your Way
by Lani ArredondoA short and concise guide to making a memorable and effective presentation.
How to Present: The Ultimate Guide to Presenting Live and Online
by Michelle BowdenLearn the secrets of successful speaking, communicating and presenting Do you get nervous when presenting at work? Do you want to showcase your knowledge, influence people and accelerate your career? How to Present reveals the winning formulas that ensure you are a confident, clear and influential presenter every time. Presentation skills expert Michelle Bowden shares her internationally proven system for exceptional presenting, starting with analysis (plan what you would like to achieve), then design (put your presentation together) and delivery (communicate your message for results). This second edition is fully updated with all new strategies for presenting in online and hybrid sessions. Presenting online can be effective and engaging—you just need to know what to do, and then do it! How to Present will help you: maximise your impact in meetings, conferences and conversations manage your nerves so you feel calm and confident engage your audience and master the art of persuasion structure your message cleverly and with deliver with authority command attention and achieve your goals Whether you're speaking to one person or thousands, live or online, this is the essential guide to becoming an outstanding presenter who is memorable for all the right reasons!
How to Present: The Ultimate Guide to Presenting Your Ideas and Influencing People Using Techniques that Actually Work
by Michelle BowdenDo you get nervous when presenting at work? Do you want to showcase your knowledge, influence people and accelerate your career? Would you like to learn the secrets of successful speaking, communicating and presenting? How to Present reveals how you can be a confident, clear and influential presenter every time. Presentation skills expert Michelle Bowden shares her internationally proven 13-step system to exceptional presenting, starting with analysis (plan what you would like to achieve), then design (put your presentation together) and delivery (communicate your message for results). Whether you're presenting or speaking to one person or thousands, this is the essential guide to becoming an outstanding presenter. How to Present will help you: maximise your impact in meetings, conferences and conversations manage your nerves so you feel calm and confident engage your audience and master the art of persuasion deliver your message clearly and with authority command attention and achieve your goals! There is no other book on the market like this that will take you step-by-step through the process of successful presenting. —Steve Weston, Managing Director of Retail Lending, UK Retail and Business Banking division, Barclays
How to Price and Trade Options
by Al SherbinSelect and execute the best trades--and reduce risk Rather than teaching options from a financial perspective, How to Price and Trade Options: Identify, Analyze, and Execute the Best Trade Probabilities goes back to the Nobel Prize-winning Black-Scholes model. Written by well-known options expert Al Sherbin, it looks at the basis for probability theory in option trading and explains how to put the odds in your favor when trading options. Inside, you'll discover how anyone can "operate their own casino" if they know how through proper option strategies. Plus, a supplemental website includes videos that walk you through various probability scenarios, pre-formatted spreadsheets, and code. All investors should have a portion of their portfolio set aside for option trades. Not only do options provide great opportunities for leveraged plays, they can also help you earn larger profits with a smaller amount of cash outlay. With the help of this book, traders, active investors, and self-directed investors of all stripes will learn how simple it can be to deploy probability-based trading strategies. Teaches both defined and undefined risk strategies Utilizes simple cost basis reduction strategies to enhance investment returns Draws on unique research studies Discusses volatility to include both historical (realized) and implied volatility: the interplay between the two is a key piece of information overlooked by option traders If you're a trader of any level and want to make the best trades possible, this book has you covered.
How to Probate an Estate in California
by Julia Nissley Lisa FialcoHandle probate yourself - and save time and money When you've lost a loved one, the inevitable legal matters can seem difficult and confusing. But in most cases, probate involves little more than routine paperwork to transfer assets to family members and other beneficiaries. How to Probate an Estate in California explains, step-by-step, how to wrap up a basic estate. Whether you do it yourself or work with a lawyer, you'll save money and time. With this easy-to-follow guide, you'll learn how to: read and understand a will or trust determine who inherits if there is no will pay bills and taxes complete and file all necessary court paperwork collect life insurance and other death benefits transfer real estate, securities, vehicles, and other assets to heirs and beneficiaries transfer some assets without probate Even if you hire a lawyer to do some of the paperwork, this book demystifies the process so that you can make informed decisions and communicate intelligently with the attorney about the estate--and save cash in the process. Why pay a lawyer over $15,000 to probate a $500,000 estate, when you can do much of it on your own? Every page of this new edition has been reviewed and revised by a practicing probate lawyer. It provides fresh and accurate information about probating an estate in California.
How to Profit from Auctions
by Fiona ShoopTV Programs like Bargain Hunt and Cash in the Attic have increased the publics interest in attending auctions. This invaluable guide shows all the tricks of the trade from looking for costly scratches hidden under labels when buying to negotiating for a better rate when selling, as well as how to arrange free collection and getting the best from your local auction house. Whether you want to learn how to bid so youre seen by the auctioneer or want to ensure your commission bid stands a better chance, antiques expert, Fiona Shoops advice could make you thousands. Contains a glossary to decipher common auction terms, as well as a detailed county by county auction directory with over 600 auctions listed.
How to Profit from the Coming Real Estate Bust: Money-Making Strategies for the End of the Housing Bubble
by John RubinoThe housing bubble is about to burst. Are you ready?While the rest of the economy teeters on the edge of recession, home sales are booming and home prices are surging. Can this continue?Not a chance. The housing market is hot because Americans--apparently convinced that the good times will never end-- are borrowing record amounts of money to buy ever-larger homes. And we've learned to treat our existing homes like piggy banks, borrowing against our home equity to maintain our lifestyles. This boosts the economy but causes us to incur debts that will soon force us to stop spending. The result will be a deep recession, complete with declining home prices and a collapse in the value of housing-related stocks.And that's the optimistic scenario! With mortgage, corporate, and government debt soaring, the bursting of the housing bubble might set off a chain reaction that wreaks 1930s-style havoc on stocks, the dollar, and real estate.In clear, easy-to-understand terms, this book shows how real estate has become the latest in a long line of financial bubbles, how the bubble is likely to burst, and how you can both protect yourself and make money as the drama unfolds. You'll also learn:* Why all "cash" is not equally safe* Why gold will soar as the dollar falls* Which stocks will be casualties of the housing bust, and how to profit from their collapse* How to ensure against--and even profit from--a decline in the value of your homeWhether you're worried about the value of your home, your stock portfolio, or your bank account, you'll find answers here. You can't stop what's coming, but you can turn it to your advantage.
How to Profit from the Next Bull Market
by Alan DustinA complete resource for Canadians seeking to master the stock market and secure their financial futures. Whether you’re a seasoned investor or just joining the game, How to Profit from the Next Bull Market will teach you valuable skills and secrets to investing and succeeding in the Canadian stock market. Learn how technical analysis will forecast when to buy and sell with certainty, interpret and understand a company’s financial statements with ease, master seven proven strategies that will protect you from losing money in the market today, and how understanding market cycles can be used to predict the future. Financial adviser Alan Dustin teaches readers how to research, select, and manage their own stock portfolios using easily accessible resources, and provides an analysis of twenty Canadian and American companies that have demonstrated their financial strength, staying power, and incredible rates of return over repeated market cycles. This honest, candid, and understandable approach to investing will serve Canadian investors well for the rest of their lives.
How to Prosper During the Coming Bad Years in the 21st Century
by Howard RuffThe devaluation of the American dollar, with the subsequent inflation, is eerily similar to the chaotic markets of the 1970s. The factors that created the stagflation and the gold and silver bull markets of the late seventies and early eighties are back. As Yogi Berra said, "It's deja vu all over again." Only this time, they're even more exaggerated-offering once-in-a-lifetime opportunities for middle-class Americans, if they look beyond the Wall Street stock-market propaganda. This book can help you panic-proof your life and your finances, and reap huge profits with relatively small investments in gold, silver, certain ETFs, mutual funds,and mining stocks.How to Prosper During the Coming Bad Years in the 21st Century is a must-have survival and moneymaking guide for people who want to profit from the rough economic seas.
How to Prosper in the Coming Apocalypse
by Richard CurtisDoomsday preppers, don&’t panic! Profit! An investment guide and survivalist handbook for the end of the world. Here&’s your chance to make it to the 1 percent—after 99 percent of humanity has perished. Worried about inflation? Concerned about nuclear arms in the hands of terrorists? Nervous about fuel costs? This must-have book is all you need to gear up for windfall profits, while friends and in-laws lose their shirts. Watch the final convulsions of civilization from the veranda of your country estate. Invaluable strategies and suggestions include tips on: Finding and fortifying your rural hideaway. (Do keep a spare copy of the minefield map; don&’t run the toaster while the electric fence is on.)New careers in Armageddon—people are going to need marksmanship lessons, evacuation luggage, places to flee (group rates available for mass stampedes).Planning ahead and cashing in when the panic hits! The Scarcity Investment Plan—stock up now on valium, lead shields, and bankruptcy forms. (Full details available in our monthly newsletter—subscribe!)Doomsday etiquette—looting protocol, dressing for a food riot, bomb shelter decor, a basic getaway wardrobe. (Don&’t forget trinkets for the natives; do wear comfortable shoes.) When the trumpets sound—and the end of the world is nigh—remember to pick up your dry cleaning, cancel your cable, and call your mother. And don&’t forget to pack your copy of How to Prosper in the Coming Apocalypse.
How to Protect Bookstores and Why: The Present and Future of Bookselling
by Danny CaineCan bookstores save the world? As bastions of culture, anchors of local retail districts, community gathering places, and sources of new ideas, inspiration, and delight, maybe they can. But only if we protect them and the critical roles they fill in our communities.Danny Caine, author of the bestselling sensation How to Resist Amazon and Why and co-owner of the Raven Book Store in Lawrence, Kansas, makes a compelling case for the power of small, local businesses in this thoughtful examination of the dynamic world of bookstores. At once an urgent call to action and a celebration of everything bookstores can do, Caine's new book features case-study profiles of a dozen of the most interesting, creative, and progressive bookstores of today, from Minneapolis to Paris. Through a well-informed analysis of these case studies, Caine offers actionable strategies to promote a sustainable future for bookselling, including policy suggestions, ideas for community-based action, and tips on what consumers can do to help. A captivating read for any lover of books, patron of bookstores, or champion of the survival of these vital institutions, How to Protect Bookstores and Why makes the strongest possible case for the importance of a resilient, inclusive, and progressive bookstore landscape.
How to Protect Investors: Lessons from the EC and the UK
by Niamh MoloneyAs governments around the world withdraw from welfare provision and promote long-term savings by households through the financial markets, the protection of retail investors has become critically important. Taking as a case study the wide-ranging EC investor-protection regime which now governs EC retail markets after an intense reform period, this critical, contextual and comparative examination of the nature of investor protection explores why the retail investor should be protected, whether retail investor engagement with the markets should be encouraged and how investor protection laws should be designed, particularly in light of the financial crisis. The book considers the implications of the EC's investor protection rules 'on the books' but also considers investor protection law and policy 'in action', drawing on experience from the UK retail market and in particular the Financial Services Authority's extensive retail market activities, including the recent Retail Distribution Review and the Treating Customers Fairly strategy.
How to Protect Your Life Savings from Catastrophic Illness and Nursing Homes: A Handbook for Financial Survival
by Harley Gordon Jane DanielHow to avoid financial disaster from a long nursing home stay, protect your home from a Medicaid lien, choose a lawyer, protect your assets, avoid insurance traps, negotiate with a nursing home, and more
How to Quit Your Day Job and Live Out Your Dreams
by Kenneth AtchityAre you a creative person seeking more satisfying work? Do you want to make the transition from a job you find secure but soulless to a life built around your creative dream? Then look no further than this essential guide, written by a tenured professor who quit his job and pursued his dream as a successful "story merchant" and film producer. This book will show you how to: - Construct a life that fits your personal vision - Stand up against negative peer pressure- Redefine success in your own terms - Identify and control your conflicting inner voices - Find time to make your dreams come true - And much more! If you're ready to fall in love with your future, this book can give you the inspiration you need to make that life-changing leap into a better world.
How to Quit Your Day Job and Live Out Your Dreams: Do What You Love for Money
by Kenneth AtchityAre you a creative person seeking more satisfying work? Do you want to make the transition from a job you find secure but soulless to a life built around your creative dream? Then look no further than this essential guide, written by a tenured professor who quit his job and pursued his dream as a successful "story merchant” and film producer. This book will show you how to: Construct a life that fits your personal vision Stand up against negative peer pressure Redefine success in your own terms Identify and control your conflicting inner voices Find time to make your dreams come true And much more! Kenneth Atchity teaches you the skills you will need to venture out into the world on your own terms. If you’re ready to fall in love with your future, this book can give you the inspiration you need to make that life-changing leap into a better world.
How to Raise a Family on Less Than Two Incomes
by Denise M. TopolnickiMany parents today believe that two steady incomes are not only desirable but absolutely necessary in order to raise a family. Yet most full-time working mothers say that if it weren't for the money, they would not work, and instead would stay at home with their children. After the birth of her second child, Denise Topolnicki faced this common dilemma: Continue working full-time, or spend more time with her family? As a former editor ofMoney, Denise used her financial expertise and discovered that she ...