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Green Jujitsu: The Smart Way to Embed Sustainability into Your Organization (Doshorts Ser.)
by Gareth KaneBusiness has recently woken up to the need to address environmental sustainability in a meaningful way. No longer is it sufficient to have an environmental policy or environmental management system – substantial changes to business practice are required. Culture change is widely regarded as the most vital and the most difficult element of this paradigm shift. The standard methods of "switch it off" stickers, awareness presentations and proclamations from the top have proved incapable of delivering the shift in attitudes required. Green Jujitsu is a completely different way of looking at culture change for environmental sustainability. Instead of trying to correct your colleagues’ perceived "weaknesses", it focuses instead on playing to their strengths to get them truly interested and engaged. This principle is applied to the "elephant model" of culture change: providing clear guidance, inspiring people emotionally and altering the working environment. These techniques are illustrated with case studies from the author’s own experience of facilitating culture change on the front line in some of the world’s leading organizations.
Green Keynesianism and the Global Financial Crisis (Routledge Studies in Environmental Policy)
by Kyla TienhaaraIt is widely accepted that limiting climate change to 2°C will require substantial and sustained investments in low-carbon technologies and infrastructure. However, the dominance of market fundamentalism in economic thinking for the past three decades has meant that governments have generally viewed large spending programs as politically undesirable. In this context, the Global Financial Crisis (GFC) represented a huge opportunity for proponents of public investment in environmental projects or "Green Keynesianism". This book examines the experience of Australia, Canada, Japan, Korea, and the United States with Green Keynesian stimulus programs in the wake of the GFC. Unfortunately, on the whole, the cases do not provide much optimism for proponents of Green Keynesianism. Much less funding than was originally allocated to green programs was actually spent in areas that would produce an environmental benefit. Furthermore, a number of projects had negligible or even detrimental environmental outcomes. While the book also documents several success stories, the research indicates overall that more careful consideration of the design of green stimulus programs is needed. In addition to concrete policy advice, the book provides a broader vision for how governments could use Keynesian policies to work toward creating an "ecological state". This book will be of great interest to students and scholars of environmental politics, environmental economics, political economy, and sustainable development.
Green Leadership in China
by Sam Yoonsuk Lee Ambigaibalan Ramasamy Jay Hyuk RheeThis book examines green management practices among top-performing companies operating on the Chinese mainland. It begins with the question: what constitutes a "green" company? Is this definition different when we consider China's sustainability efforts? Taken into consideration are such aspects as green management vision, supplier management programs, resource usage and investment in the environment. Through in-depth interviews with sustainability leaders and top executives, this Green Management Book will reveal how to systematically create or improve existing green management strategies in China. It uses actual case studies from domestic and foreign companies to highlight these practices. Over 2 years of extensive research - working with the research board of the Fortune China CSR rankings and China-based CSR strategy platform InnoCSR - contribute to a comprehensive list of companies that are leading the way towards a greener China.
The Green Leap to an Inclusive Economy
by Fernando Casado Caneque Stuart L. HartIn The Green Leap to an Inclusive Economy, two leading thinkers, Stuart L. Hart and Fernando Casado Cañeque, challenge head on the two biggest issues facing humanity and the planet today: Inequality and Environmental Degradation. They present the new design thinking required for a more inclusive and sustainable economy which respects both people and planet. Far from simply presenting the problems, this book offers insightful case studies that showcase the challenges and opportunities of base of the pyramid venturing in different geographical and cultural contexts, as well as providing a detailed description of the tools that have been proven to enhance the innovation of business models to address the issues. Through telling these stories, the authors provide a roadmap for how to make an inclusive and sustainable economy a reality, where opportunity and prosperity are available to more of the people that participate in the economy as workers, consumers, owners and the wider community, whilst addressing the risks to the natural capital we all depend on. This book is essential reading for anyone looking to accelerate the development of an inclusive business for the benefit of society and the planet, as well as those involved in the study and research of the base of the pyramid and sustainable business solutions.
Green Living for Dummies
by Liz Barclay Michael Grosvenor Yvonne JefferyWant to do your part to reduce energy consumption, waste, and pollution; clean up the environment, and save the planet? Green Living For Dummies is packed with practical suggestions you can follow to make your lifestyle greener by doing as little damage as possible to the planet and the animal and plant life that depend on it. This practical guide delivers an array of realistic practices and changes you can undertake to help the environment and create a better home for yourself and your loved ones. You'll discover easy and innovative ways to make a difference by reducing energy use and waste, scaling back reliance on your car, and even making minor adjustments to your diet. You'll also find how to live green at work and in your community, and you'll develop a deeper understanding of how these changes benefit both the environment and your own health and well-being! Discover how to: Go green gradually. Make eco-friendly home improvements. Work greener transportation into your lifestyle. Save money by going green. Eatlocally and organically. Raise your children's environmental awareness. Reduce waste by repairing, restoring, and reusing. Become a green consumer. Invest in green companies for fun and profit. Complete with handy lists of things you can do to make a difference right away and down the road. Green Living For Dummies is the resource you need to start taking steps toward shrinking your footprint.
Green Logic: Ecopreneurship, Theory and Ethics
by Robert IsaakEconomic activity imposes increasing costs on the global environment. The lack of progress being made in environmental management is often not as much a question of economics, technology or even of interest, as it is of perception, assumptions and how one approaches problems. Green Logic seeks to highlight the key questions regarding entrepreneurship and sustainability in terms of motivation, government intervention and ethics. Written by the highly regarded author of Managing World Economic Change, this important and accessible new book aims to examine how "Green Logic" works, how it differs from other logics and how green thinking can be targeted in order to create environmentally responsible businesses in an era of rapid change. Key questions addressed in depth include:What are the minimal ethical principles to guide environmental living and working? What motives and obstacles characterise ecopreneurship? What principles of creativity and entrepreneurship can be used as tools? In short, what does it really take to motivate entrepreneurs to design and start up green businesses? Green Logic is suitable for both business and academic audiences and significantly pushes forward the debate on environmental responsibility.
Green Logistics: Improving the Environmental Sustainability of Logistics
by Anthony Whiteing Alan Mckinnon Michael BrowneAs concern for the environment rises, companies must take more account of the external costs of logistics associated mainly with climate change, air pollution, noise, vibration and accidents. Green Logistics analyses the environmental consequences of logistics and how to deal with them. Written by a leading team of logistics academics, the book examines ways of reducing these externalities and achieving a more sustainable balance between economic, environmental and social objectives. It examines key areas in this important subject including: carbon auditing of supply chains; transferring freight to greener transport modes; reducing the environmental impact of warehousing; improving fuel efficiency in freight transport; reverse logistics for the management of waste. The new edition is completely updated throughout with new methodologies and case studies to illustrate the impact of green logistics in practice.
Green Logistics: Konzept, aktuelle Entwicklungen und Handlungsfelder zur Emissionsreduktion im Transportbereich (essentials)
by Paul WittenbrinkDieses Essential zeigt aktuelle Entwicklungen im Bereich Green Logistics. Neben methodischen Grundlagen werden konkrete Handlungsfelder anhand der Ansätze Vermeiden, Verlagern und Vermindern entwickelt. In Bezug auf die ,,Vermeidung" wird die Bedeutung der Transportintensität, von logistischen Steuerungsprinzipien sowie ein notwendiger Paradigmenwechsel beschrieben. Hinsichtlich der ,,Verlagerung" werden die logistischen Vor- und Nachteile des Schienengüterverkehrs sowie der Handlungsbedarf der Akteure aufgezeigt. Schließlich erläutern die Ansätze zur ,,Verminderung" technische und organisatorische Ansätze zur Emissionsreduktion im Straßengüterverkehr.
Green Logistics and Transportation
by Behnam Fahimnia Michael G.H. Bell David A. Hensher Joseph SarkisThis book identifies and furthers the state of the art in green logistics and transportation with a supply chain focus. It includes discussions on concerns and linkages across policy, corporate strategy and operations and inter-organizational relationships and practices. Separate sections are assigned to discuss issues related to greening of logistics and transportation functions, including green logistics network, green land transportation and green air and water transportation. Linking research with practice is another important feature of the book as various techniques and research methodologies are utilized to explain and analyze green logistics and transportation concepts and issues. The authors come from throughout the world from a variety of backgrounds (e. g. policy, technical, engineering, and management backgrounds) to provide solutions and insights from their regional and global perspectives to some of the world's most critical green logistics and transportation issues.
Green Logistics (Third Edition)
by Maja Piecyk Michael Browne Alan Mckinnon Anthony WhiteingAs concern for the environment rises, companies must take more account of the external costs of logistics associated mainly with climate change, air pollution, noise, vibration and accidents. Leading the way in current thinking on environmental logistics, Green Logistics provides a unique insight on the environmental aspects of logistics. Edited by a leading team of academics with contributions from global industry leaders and researchers, it examines key issues facing the logistics industry today. Fully updated and revised, the 3rd Edition takes a more global perspective. It introduces new contributors and insightful international case studies that illustrate the impact of green logistics in practice. There is a new chapter on green hinterland logistics considering port and maritime issues written by Jean-Paul Rodrigue and Adolf Ng and four postscripts written by the editors on hot topics in the field. Ideal for use on related courses, the 3rd Edition includes indispensable online supporting materials as well as technical information and guidelines for teachers and lecturers. The book is endorsed by the Chartered Institute of Logistics and Transport (CILT).
Green Manufacturing: Case Studies in Lean and Sustainability
by AME.No manufacturer can afford to ignore the pressing environmental issues of today. To do so puts both their profit line and their legacy at risk. As part of the Enterprise Excellence Series, this book brings together articles and case studies covering environmental, and energy issues that were previously published in the Association of Manufacturing Excellence‘s Target Magazine. It covers both areas of moral responsibility, as well as legal and economic considerations. Chapters are organized in three areas: Protecting the Environment, Using Energy Wisely, and EPA Case Studies, making it easy to track down the information desire.
Green Manufacturing for Industry 4.0: Building a Sustainable Future with Smart Technology
by Naveen Jain Rityuj Singh PariharWith the introduction of Industry 4.0 in manufacturing industries, the paradigm shift from conventional to green manufacturing is quite evident. Manufacturing industries achieving sustainability objectives is now the prime concern. This paradigm creates more efficient products using green processes and practices (i.e., those that produce minimal environment hazardous waste). This book provides an overview of the broad field of research on green manufacturing with a focus on the Fourth Industrial Revolution to encourage interest in the topic. It includes the dissemination of original findings on Industry 4.0 pathways and practices applied to green manufacturing development, as well as the contribution of new perspectives and roadmaps to those eager to realize the benefits of Industry 4.0 to transform the manufacturing sector into a more environment-friendly state.This book shows how the innovations of Industry 4.0 work together to improve society, save lives, create efficiencies, and ultimately achieve the objectives of sustainability. To develop a smart green manufacturing technology, it is important to understand the prerequisites, technological developments, and technological aspects that conceptually describe this transformation. This understanding should also include practices, models, and real-world experiences. At the same time, the goal is to comprehend how Industry 4.0 technologies and smart products could result in environmental, economic, and social benefits. Essentially, the goal of this book is to provide the fundamentals of the cutting-edge smart technology-driven production maneuver known as Industry 4.0, primarily to determine and validate its potential as a practice that promotes green manufacturing to ultimately revolutionize the competitiveness of businesses and regions.
Green Marketing: A Case Study Of The Sub-industry In Turkey
by Ayca KirgizGreen Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.
Green Marketing 4.0: Ein Marketing-Guide für Green Davids und Greening Goliaths
by Andrea Grimm Astin MalschingerDieser Marketing-Guide führt Entscheider von nachhaltigen Unternehmen, grünen Marken sowie von Anbietern im Massenmarkt vom Status quo des heutigen grünen Marketings durch den Wandel von 4.0 und dessen treibende Kräfte. Die Autorinnen greifen dabei Philip Kotlers Ansatz von Marketing 4.0 auf und überführen diesen in die Welt des Nachhaltigkeitsmarketings. Sie zeigen auf, wie Green Marketer die Transformation der grünen Märkte im 4.0-Zeitalter aktiv mitgestalten. Wie können Green Davids ihre Position als Vertrauens- und Qualitätsführer behalten oder ausbauen? Welchen Beitrag leisten Greening Goliaths in der Transformation grüner Märkte? Wie relevant ist die Wir-Ökonomie in Zukunft? Wie lassen sich Spannungsfelder wie „Greenwashing“ oder „Green Glamour“ lösen? Das Buch beleuchtet diese und weitere Fragen, liefert Modelle und Hintergründe, gibt Impulse mit zahlreichen Beispielen und bietet ein umfassendes Set an Essentials für die Umsetzung.
Green Marketing and Entrepreneurship
by Arne NygaardThis comprehensive book reveals the intricate interplay between entrepreneurship, strategy, and marketing management in the context of sustainability. The book champions the green shift within businesses and organizations, equipping both companies and consumers with the knowledge needed to make well-informed decisions that drive positive market transformations. Providing a holistic understanding of sustainable and disruptive change processes for students and professionals, it looks into a spectrum of powerful strategies, ranging from green marketing approaches and segmentation techniques to the nuances of demarketing and green branding. Readers will uncover the critical role of companies and decision-makers in reshaping consumer behavior and supply chains, while navigating potential pitfalls like the "tragedy of the commons" and "greenwashing." Furthermore, they will gain valuable insights into how strategic positioning and targeted efforts can yield sustainable outcomes and increase consumer willingness to invest in environmentally conscious products. Green Marketing and Entrepreneurship allows readers to explore the profound impact of marketing strategies on the delicate balance of nature and discover actionable green marketing methodologies that can pave the way for a more sustainable and environmentally conscious world.
Green Marketing and Management in Emerging Markets: The Crucial Role of People Management in Successful Implementation (Palgrave Studies of Marketing in Emerging Economies)
by Robert E. Hinson Ogechi Adeola Isaiah AdisaAdverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the burgeoning literature on green business and green marketing from the globalised north, there is relative parsimony of green business literature in the global south. This book offers a greater understanding of what green marketing is, as well as the various levels of practices and the implementations thereof. It places specific emphasis on the people through which green marketing excellence can be achieved. Contributors argue that, given the complexity of green marketing, people management plays a key role in achieving green marketing success, and the chapters consider the role that green human resource management practices play in marketing.Providing a unique perspective on the successful implementation of green marketing, this book is an important resource for students, researchers and practitioners. It is of particular interest to those who desire a greater understanding of how organisations deal internally and externally with increasing pressure to become more socially responsible and embed ‘greenness’ in all their marketing activities.
Green Marketing in a Unified Europe
by Alma T Mintu-Wimsatt Hector R LozadaThe physical environment--its preservation, protection, and conservation--has become an urgent agenda for international marketers. Many marketing professionals have acknowledged that, in order to succeed, it is crucial that they integrate environmental considerations into their marketing strategies. Green Marketing in a Unified Europe gives marketing professionals insight into the opportunities available to competitively position themselves in the green environment, providing some companies with a much-needed strategic boost.Addressing the issue of green marketing at empirical and conceptual levels, contributors to Green Marketing in a Unified Europe give readers examples of how green marketing can be effectively integrated into international marketing. Chapters reveal green marketing’s repercussions on the corporate world, on governments and governmental agencies, and on societies. Marketing professionals learn the specifics of: European green marketing strategies the practice of sustainable development in Europe eco-friendly companies and their practices consumer green environmentalism European public policy and the green environmentThese chapters represent a compilation of current research on green marketing and the European and/or international communities. This information provides marketing professionals and government policymakers with a good research base for developing effective green marketing policies, rules, and regulations in their own countries and companies. Readers learn of opportunities for businesses to competitively position themselves through an environment-friendly philosophy or through a stronger pro-environment stance.Marketing professionals, academics interested in public policy and green/environmental marketing, multinational companies, and practitioners hoping to jump on the “green” bandwagon will find Green Marketing in a Unified Europe an invaluable guide to learning how sustainable development affects policy-making in the European Union. They can then see how green marketing consequently impacts upon their own practices in Europe and in other regions with green marketing policies.
Green Marketing in Emerging Economies: A Communications Perspective (Palgrave Studies of Marketing in Emerging Economies)
by Emmanuel Mogaji Ogechi Adeola Robert E. Hinson Chipo Mukonza Isaiah Adisa Ayça Can KirgizLiterature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green offerings of an organisation to the consumers. Emerging markets particularly provide unique opportunities for green product innovations to thrive due to their rapid industrialisation and economic growth; hence the value proposition of organisations must be rightly communicated to the consumers. The book is part of a multi-volume work that highlights the goals of green marketing, such as influencing consumers’ green adoption, behaviour, and attitude towards sustainability practices. This book provides insights to researchers, students and practitioners interested in marketing and sustainability initiatives in the context of emerging markets. It is also recommended for marketing managers and brand consultants who desire an in-depth understanding of how to communicate their organisation’s green offerings while positioning the organisation as a green brand to influence consumers’ green purchasing behaviours.
Green Marketing in Emerging Markets: Strategic and Operational Perspectives (Palgrave Studies of Marketing in Emerging Economies)
by Emmanuel Mogaji Ogechi Adeola Robert E. Hinson Chipo Mukonza Isaiah Adisa Ayça Can KirgizGreen marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from rapid industrialisation requires urgent attention. Promoting environmentally responsible practices through green marketing has been identified as a key solution.This book provides theoretical and practical insights into how businesses in emerging economies can integrate green objectives into their marketing activities to achieve sustainable outcomes and attain green-focused goals. It discusses green marketing from strategic and operational perspectives, which considers target consumers, products, processes, promotion and sustainability of resources and presents the institutional logic of embedding greenness across organisational marketing activities. Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book. Ultimately, this collection contributes to and extends theoretical conversations on green marketing while also providing actionable recommendations for organisations and the larger society in emerging economies.Chipo Mukonza is a Lecturer at the Tshwane University of Technology in Polokwane, South Africa. Ogechi Adeola is an Associate Professor of Marketing at the Lagos Business School, Pan-Atlantic University, Nigeria. Isaiah Adisa is a management researcher and consultant based in Nigeria.Robert E. Hinson is a Professor and Head of the Department of Marketing and Entrepreneurship at the University of Ghana Business School.Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, United Kingdom.
The Green Marketing Manifesto
by John GrantWe are currently eating, sleeping and breathing a new found religion of everything 'green'. At the very heart of responsibility is industry and commerce, with everyone now racing to create their 'environmental' business strategy. In line with this awareness, there is much discussion about the 'green marketing opportunity' as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a 'Green Matrix' as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.
Green Monday
by Billy Chan Dawn Lau Jose B. AlvarezThis case describes the entrepreneurial journey of David Yeung, from campaigning for plant-based diets to building Green Monday, a purpose-driven business and an ecosystem based in Hong Kong comprising a retail platform, an alternative meat brand ("OmniPork"), a non-profit foundation, and an impact investment arm. Green Monday had been reshaping the traditional concept of plant-based food into a modern and aspirational lifestyle by providing more food options to the growing number of flexitarian consumers in Hong Kong and beyond. But in fall 2021, challenges were emerging that could slow its rapid growth. Externally, the breakdown of the global supply chain caused by the Covid-19 pandemic was affecting the company's expansion into new markets, such as mainland China, the U.S., and Southeast Asia. Internally, the strategy of operating multiple business models was testing the startup's ability to find a balance between growing the business without diluting its strong mission and purpose. Given these constraints, Yeung had some important decisions to make regarding Green Monday's growth plans. Should he continue the multi-business strategy or should he be more focused?
Green Mountain Coffee Roasters: Confidential Information for Negotiation with Keurig
by Thomas R. Eisenmann Shikhar Ghosh James K. SebeniusCase provides confidential information for students assuming the role of Green Mountain Coffee Roasters (GMCR) senior executives in a negotiation to license technology from Keurig, a startup that has developed an innovative "portion pack" coffee brewing solution. The negotiation will determine the royalty to be paid to Keurig by GMCR, who will bear capital expenditures, and determine whether GMCR secures exclusive distribution rights to Keurig's system.
Green Mountain Coffee Roasters, Inc.
by Zoe Yang Christopher MarquisA company with a strong commitment toward corporate social responsibility since its founding days, Green Mountain faced an ethical decision point in 2007 as new information from the field uncovered a chronic dire problem facing coffee communities-seasonal starvation. Company leaders are driven to re-assess their social impact and address this widespread problem while aligning their efforts with their broader, rapidly expanding business of selling coffee.
The Green New Deal: Why the Fossil Fuel Civilization Will Collapse by 2028, and the Bold Economic Plan to Save Life on Earth
by Jeremy RifkinAn urgent plan to confront climate change, transform the American economy, and create a green post-fossil fuel culture.A new vision for America’s future is quickly gaining momentum. Facing a global emergency, a younger generation is spearheading a national conversation around a Green New Deal and setting the agenda for a bold political movement with the potential to revolutionize society. Millennials, the largest voting bloc in the country, are now leading on the issue of climate change.While the Green New Deal has become a lightning rod in the political sphere, there is a parallel movement emerging within the business community that will shake the very foundation of the global economy in coming years. Key sectors of the economy are fast-decoupling from fossil fuels in favor of ever cheaper solar and wind energies and the new business opportunities and employment that accompany them. New studies are sounding the alarm that trillions of dollars in stranded fossil fuel assets could create a carbon bubble likely to burst by 2028, causing the collapse of the fossil fuel civilization. The marketplace is speaking, and governments will need to adapt if they are to survive and prosper.In The Green New Deal, New York Times bestselling author and renowned economic theorist Jeremy Rifkin delivers the political narrative and economic plan for the Green New Deal that we need at this critical moment in history. The concurrence of a stranded fossil fuel assets bubble and a green political vision opens up the possibility of a massive shift to a post-carbon ecological era, in time to prevent a temperature rise that will tip us over the edge into runaway climate change. With twenty-five years of experience implementing Green New Deal–style transitions for both the European Union and the People’s Republic of China, Rifkin offers his vision for how to transform the global economy and save life on Earth.
The Green New Deal and the Future of Work
by Richard A. Walker Hillary Angelo Raj Patel Jim Goodman Alyssa Battistoni Stephanie Luce Wilson Sherwin Dustin Guastella Mindy Isser Todd E. Vachon Harvey Molotch Daniel Aldana Cohen J. Mijin Cha Lara Skinner Clark A. Miller Olúfẹ́mi O. Táíwò Harry C. Boyte Trygve Throntveit Richard LachmannCatastrophic climate change overshadows the present and the future. Wrenching economic transformations have devastated workers and hollowed out communities. However, those fighting for jobs and those fighting for the planet have often been at odds. Does the world face two separate crises, environmental and economic? The promise of the Green New Deal is to tackle the threat of climate change through the empowerment of working people and the strengthening of democracy. In this view, the crisis of nature and the crisis of work must be addressed together—or they will not be addressed at all.This book brings together leading experts to explore the possibilities of the Green New Deal, emphasizing the future of work. Together, they examine transformations that are already underway and put forth bold new proposals that can provide jobs while reducing carbon consumption—building a world that is sustainable both economically and ecologically. Contributors also debate urgent questions: What is the value of a federal jobs program, or even a jobs guarantee? How do we alleviate the miseries and precarity of work? In key economic sectors, including energy, transportation, housing, agriculture, and care work, what kind of work is needed today? How does the New Deal provide guidance in addressing these questions, and how can a Green New Deal revive democracy? Above all, this book shows, the Green New Deal offers hope for a better tomorrow—but only if it accounts for work’s past transformations and shapes its future.