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Green Nudging im E-Commerce: Wie Sie nachhaltige Kaufentscheidungen im Onlinehandel fördern
by Tamara Ebner Julian Sauer Sarah SpitzerDieses Buch bietet einen Einstieg in die Entwicklung und Herausforderungen des nachhaltigen Konsumverhaltens im E-Commerce und zeigt auf, wie mittels Nudging im Onlinehandel bewusster Konsum gefördert werden kann. In den letzten Jahren hat sich ein gesteigertes Interesse an Nachhaltigkeit entwickelt und eine Vielzahl an Konsument:innen äußert die Absicht, bei Kaufentscheidungen vornehmlich ökologischen und sozialen Aspekten mehr Gewicht einzuräumen. In der Praxis lässt sich hingegen häufig beobachten, dass diese Absichten nicht in tatsächliche Handlungen überführt werden. Insbesondere im E-Commerce verleitet das komplexe und vielfältige Angebot dazu, einfache statt bewusste Entscheidungen zu treffen. Digital Green Nudges setzen hier an und können als „Anstupser“ verstanden werden, bei Konsument:innen Verhaltensänderungen zugunsten eines bewussten, ökologischen Konsums zu erwirken. Die Autor:innen liefern einen Überblick der verschiedenen Ausprägungen von Nudging im Allgemeinen und zeigen anhand von Praxisbeispielen auf, wie diese speziell auf den nachhaltigen Onlinehandel übertragen werden können. Der vorgestellte Handlungsleitfaden sowie die Evaluierung des Nudging-Konzepts helfen Onlinehändler:innen, selbst Digital Green Nudges zu konzipieren und deren Einsatz zielorientiert zu gestalten.
The Green Office Manual: A Guide to Responsible Practice
by Wastebusters LtdThis revised second edition highlights the opportunities for achieving cost savings and environmental improvements to enhance competitiveness in organizations of all sizes, with specific guidance for small businesses. The manual sets out effective and simple mechanisms to encourage participation and commitment from both staff and suppliers. It builds on the advice of the first edition, with a wide range of new case studies from different sectors, including retailers, hotels and hospitality, schools and educational institutions, airports and prisons, and plenty of office-based examples. A new chapter on environmental reporting considers international developments in environmental management, reporting and sustainable business, including the Global Reporting Initiative and the European Environmental Reporting Awards, with a link to DETR guidance. An extended chapter on energy and utilities provides an update on environmental legislation, government position and industry trends. An office waste chapter looks at examples of successful waste exchanges that save disposal costs to donors and purchase costs to recipients.
Green Organizations: Driving Change with I-O Psychology (Applied Psychology Series)
by Ann Hergatt Huffman Stephanie R. KleinThis book is a landmark in showing how industrial-organizational psychology and related fields contribute to environmental sustainability in organizations. Industrial-organizational psychology embraces a scientist/practitioner model: evidence-based best practice to solve real-world issues. The contributors to this book are experts in science and practice, demonstrating the ways in which human-organization interactions can drive change to produce environmentally beneficial outcomes. Overall, the authors address cogent issues and provide specific examples of how industrial-organizational psychology can guide interventions that support and maintain environmentally sound practices in organizations. Green Organizations can be used as a general reference for researchers, in courses on sustainable business, corporate social responsibility, ethical management practices and social entrepreneurship. The book will provide an excellent overview for anyone interested in sustainability in organizations, and will serve as a valuable guide to industrial-organizational psychology and management professionals.
Green Oslo: Visions, Planning and Discourse (Urban Planning And Environment Ser.)
by Per Gunnar RøeAs urban regions face the demand to decrease fossil fuel dependency, many cities in the developing world are undertaking initiatives designed to create a greener city by aiming for a more sustainable form of urban development and, to do so, they need to evaluate existing modes of transportation and patterns of land use. Focusing on Oslo, an early leader in urban environmental policy making and a European 'green city' award winner, it argues that this evaluation must adopt and integrate two approaches: firstly, as a process of ecological modernization based on a combination of transit, densification, and mixed use development and secondly, as an opportunity to reconsider the character and substance of the built environment as a reflection of natural values, landscapes and natural resources of the wider region. Environmental debate and concern is widespread in Oslo, and this is reflected in its earlier planning decisions to leave intact large forest reserves, its successful ecological restoration of the Oslo fjord, the importance of outdoor culture among its residents, the relatively progressive political agenda of Norway, This book provides an opportunity for a critical assessment of the limitations and opportunities inherent in 'green Oslo' and suggests the need for much broader integrative approaches. It concludes by highlighting lessons which other cities might learn from Oslo.
Green Outcomes in the Real World: Global Forces, Local Circumstances, and Sustainable Solutions
by Peter McMannersOver the last three decades the world economy has grown strongly on the back of 'globalization' supported by the policies of free-trade, open markets and privatisation. Support has also grown for the concept of 'sustainability', meeting the needs of the present without compromising the ability of future generations to meet their own needs. But as the Earth's systems come under increasing strain, the inherent conflict between sustainability and globalization has been exposed. Green Outcomes in a Real World examines the shift in thinking required to reconcile these two important areas of policy. In this ground breaking book, Peter McManners has coined the term 'Proximization' to define a new policy framework. The principles of Proximization are: 'sustainability', 'subsidiarity', 'primacy of the state' and 'market economics' and the application of these familiar concepts towards a sustainable globalised world is novel and different. The author argues that adherence to the principles of proximization will return world society to a stable natural order, and will mean changes. Global commodity flows will reduce and barriers to migration will increase. National governments will demand more control over their finances leading to restrictions on capital flows. Indeed, Peter believes that an element of 'selfish determination' is needed. The new world order will be sustainable by design. Global organisations such as the UN, national governments and global corporations will have to understand and apply a different paradigm. The arguments in this book do not reflect the idealism or even naivety of some of the green movement. This book is about hard-edged reality presented by an author with huge experience and a deep understanding of the business perspective. It will appeal to a wide range of professionals involved in setting policy and future direction for businesses, governments, and non-governmental bodies, as well as to those with an academic interest in business, economics, social and environmental issues, and public policy.
Green Pages: The Business of Saving the World (Routledge Library Editions: Environmental and Natural Resource Economics)
by John Elkington Tom Burke Julia HailesOriginally published in 1988. Europeans want a better environment. Increasingly, too, they are demanding the products, services, legislation and policies that will provide it. Green Pages reveals what Europe’s environmentalists plan to do next and how environmental pressures will threaten major markets – and at the same time opens up new opportunities for business, investment and employment. Green Pages is a fantastic reference source for green enterprise, and will be of interest to students of environmental economics.
The Green Paradox: A Supply-Side Approach to Global Warming
by Hans-Werner SinnA leading economist develops a supply-side approach to fighting climate change that encourages resource owners to leave more of their fossil carbon underground.The Earth is getting warmer. Yet, as Hans-Werner Sinn points out in this provocative book, the dominant policy approach—which aims to curb consumption of fossil energy—has been ineffective. Despite policy makers' efforts to promote alternative energy, impose emission controls on cars, and enforce tough energy-efficiency standards for buildings, the relentlessly rising curve of CO2 output does not show the slightest downward turn. Some proposed solutions are downright harmful: cultivating crops to make biofuels not only contributes to global warming but also uses resources that should be devoted to feeding the world's hungry. In The Green Paradox, Sinn proposes a new, more pragmatic approach based not on regulating the demand for fossil fuels but on controlling the supply.The owners of carbon resources, Sinn explains, are pre-empting future regulation by accelerating the production of fossil energy while they can. This is the “Green Paradox”: expected future reduction in carbon consumption has the effect of accelerating climate change. Sinn suggests a supply-side solution: inducing the owners of carbon resources to leave more of their wealth underground. He proposes the swift introduction of a “Super-Kyoto” system—gathering all consumer countries into a cartel by means of a worldwide, coordinated cap-and-trade system supported by the levying of source taxes on capital income—to spoil the resource owners' appetite for financial assets.Only if we can shift our focus from local demand to worldwide supply policies for reducing carbon emissions, Sinn argues, will we have a chance of staving off climate disaster.
The Green Paradox
by Hans-Werner SinnThe Earth is getting warmer. Yet, as Hans-Werner Sinn points out in this provocative book, the dominant policy approach--which aims to curb consumption of fossil energy--has been ineffective. Despite policy makers' efforts to promote alternative energy, impose emission controls on cars, and enforce tough energy-efficiency standards for buildings, the relentlessly rising curve of CO2 output does not show the slightest downward turn. Some proposed solutions are downright harmful: cultivating crops to make biofuels not only contributes to global warming but also uses resources that should be devoted to feeding the world's hungry. In The Green Paradox, Sinn proposes a new, more pragmatic approach based not on regulating the demand for fossil fuels but on controlling the supply. The owners of carbon resources, Sinn explains, are pre-empting future regulation by accelerating the production of fossil energy while they can. This is the "Green Paradox": expected future reduction in carbon consumption has the effect of accelerating climate change. Sinn suggests a supply-side solution: inducing the owners of carbon resources to leave more of their wealth underground. He proposes the swift introduction of a "Super-Kyoto" system--gathering all consumer countries into a cartel by means of a worldwide, coordinated cap-and-trade system supported by the levying of source taxes on capital income--to spoil the resource owners' appetite for financial assets. Only if we can shift our focus from local demand to worldwide supply policies for reducing carbon emissions, Sinn argues, will we have a chance of staving off climate disaster.
Green Planet Blues
by Geoffrey D. Dabelko Edited by Ken ConcaRevised and updated throughout, this unique anthology examines global environmental politics from a range of perspectives#151;contemporary and classic, activist and scholarly#151;and reflects voices of the powerless and powerful. Paradigms of sustainability, environmental security, and ecological justice illustrate the many ways environmental problems and their solutions are framed in contemporary international debates about climate, water, forests, toxics, energy, food, biodiversity, and other environmental challenges of the twenty-first century. Organized thematically, the selections offer a truly global scope. Seventeen new readings discuss climate justice, environmental peacebuilding, globalization, land grabs, corporate environmentalism, climate adaptation, gender, disaster risk, resilience, and the future of global environmental politics in the wake of the #147;Rio+20” global summit of 2012. This book stresses the underlying questions of power, interests, authority, and legitimacy that shape environmental debates, and it provides readers with a global range of perspectives on the critical challenges facing the planet and its people.
Green Planet Blues
by Geoffrey D. Dabelko Edited by Ken ConcaRevised and updated throughout, this unique anthology examines global environmental politics from a range of perspectives#151;contemporary and classic, activist and scholarly#151;and reflects voices of the powerless and powerful. Paradigms of sustainability, environmental security, and ecological justice illustrate the many ways environmental problems and their solutions are framed in contemporary international debates about climate, water, forests, toxics, energy, food, biodiversity, and other environmental challenges of the twenty-first century. Organized thematically, the selections offer a truly global scope. Seventeen new readings discuss climate justice, environmental peacebuilding, globalization, land grabs, corporate environmentalism, climate adaptation, gender, disaster risk, resilience, and the future of global environmental politics in the wake of the #147;Rio+20” global summit of 2012. This book stresses the underlying questions of power, interests, authority, and legitimacy that shape environmental debates, and it provides readers with a global range of perspectives on the critical challenges facing the planet and its people.
Green Planning for Cities and Communities: Novel Incisive Approaches to Sustainability (Research for Development)
by Giuliano Dall’O’This book addresses key issues across the field of sustainable urban planning, and provides a unique reference tool for planners, engineers, architects, public administrators, and other experts. The evolution of cities and communities is giving rise to pressing energy and environmental problems that demand concrete solutions. In this context, urban planning is inevitably a complex activity that requires a sound analytical interpretation of ongoing developments, multidisciplinary analysis of the available tools and technologies, appropriate political management, and the ability to monitor progress objectively in order to verify the effectiveness of the policies implemented. This book is exceptional in both the breadth of its coverage and its focus on the interactions between different elements. Individual sections focus on strategies and tools for green planning, energy efficiency and sustainability in city planning, sustainable mobility, rating systems, and the smart city approach to improving urban-scale sustainability. The authors draw on their extensive practical experience to provide operational content supplementing the theoretical and methodological elements covered in the text, and each section features informative case studies.
Green Post-Communism?: Environmental Aid, Polish Innovation and Evolutionary Political Economics (Routledge Studies Of Societies In Transition Ser. #Vol. 10)
by Mikael SandbergThis book asks whether foreign aid can help post-communist societies to steer their technological innovation systems in more environmentally sound directions. Mikael Sandberg examines the legacy of Soviet-type innovation systems, then looks at opportunities for greener innovations in post-communist Poland, considering:* institutional transformation
Green Power: Perspectives on Sustainable Electricity Generation
by Mauro F. Guillén João Neiva de FigueiredoGreen Power: Perspectives on Sustainable Electricity Generation provides a systematic overview of the current state of green power and renewable electrical energy production in the world. Presenting eight in-depth case studies of green power production and dissemination, it illustrates the experiences and best practices of various countries on this
Green Productivity and Cleaner Production: A Guidebook for Sustainability
by Guttila Yugantha Jayasinghe Shehani Sharadha Maheepala Prabuddhi Chathurika WijekoonGreen Productivity and Cleaner Production: A Guidebook for Sustainability focuses on green production processes that could help better achieve global sustainability. It aids readers in realizing the issues with current conventional productivity initiatives and examines the newest methods. Also, it presents numerous real-world applications techniques, which allows users the ability to apply the most appropriate solutions for their situations. Further, it explains measures to achieve green productivity and cleaner production to help maintain high quality, sustainable production chains while simultaneously conserving natural resources and reducing waste. Features: Examines the core theories and techniques for green productivity, waste management, end-of-pipe treatment methods, sustainable production technologies, and cleaner production Written with a simple and easily understandable presentation, applicable for both undergraduate students and practicing professionals alike Provides guidance on how to use different tools and techniques in various problem-solving scenarios Focuses on greening production processes as an initiation to achieve global environmental sustainability Includes numerous illustrations, along with practical examples and tools helpful for readers to understand and apply the approaches presented throughout The subjects covered in Green Productivity and Cleaner Production: A Guidebook for Sustainability are of interest to students, researchers, academicians, and professionals in various industries.
Green Products: Perspectives on Innovation and Adoption
by Mauro F. Guillén João Neiva de FigueiredoSharing successful examples of sustainable products from around the world, Green Products: Perspectives on Innovation and Adoption supplies an in-depth analysis of the key factors that influence the adoption of sustainable products. It examines case studies of green production and consumption from a business perspective considering both techno
Green Project Management
by Richard Maltzman David ShirleyWinner of PMI's 2011 David I. Cleland Project Management Literature AwardDetailing cutting-edge green techniques and methods, this book teaches project managers how to maximize resources and get the most out of limited budgets. It supplies proven techniques and best practices in green project management, including risk and opportunity assessments.
Green Public Procurement under WTO Law: Experience of the EU and Prospects for Switzerland (European Yearbook of International Economic Law #9)
by Rika KochThis book investigates the strategic use of public procurement as a way to establish “buying green” as a common practice – not only in the EU, but all over the world. However, imposing environmental requirements may affect the conditions of competition between suppliers, especially between local and foreign ones. This is particularly relevant for signatory states to the Government Procurement Agreement (GPA), a plurilateral WTO agreement that aims at liberalizing public procurement markets. So how can these countries strike a balance between trade concerns and using the environmental potential of public procurement? What scope does the GPA 2012 leave for environmental criteria and how are signatory states making use of it? The need for answers to these questions is becoming even more pressing with the increasing use of green public procurement (GPP). This book discusses approaches to finding legal solutions to this question, using a multilayered approach to do so: In a first step, an analysis of the pertinent GPA provisions serves to delineate the scope for GPP under WTO law. In a second step, an evaluation of the implementation of the respective provision at the regional and national level by the EU and Switzerland helps reveal the impact of the GPA on its signatory states. While the book chiefly focuses on the legal framework for GPP, it also takes into account the latest developments in jurisprudence and policy initiatives. It concludes by proposing practical solutions regarding the specific design of GPP policies and measures in compliance with the GPA. The comparative approach applied in the book, focusing on the implementation of the WTO/GPA by two selected signatories, makes it an informative and insightful resource for practitioners, policymakers and legal scholars from all GPA signatory countries, extending its relevance beyond the selected examples (the EU and Switzerland).
Green Recovery
by Andrew S. WinstonWhen the economy turns rough, many companies sideline their green business initiatives. That's a big mistake. In Green Recovery, Andrew Winston shows that no company can afford to wait for the downturn to ease before going green.Green initiatives ratchet up your company's resource efficiency, creativity, and employee motivation. They save energy, waste, and money, preserving precious capital-and give precise focus to your innovation efforts and strategic priorities.Part manifesto and part how-to guide, this concise and engaging book provides a road map for using green initiatives to deliver short-term gains and position your company for long-term strategic growth. You'll discover how to:-Get lean: Amp up your energy and resource efficiency to survive tough times-Get smart: Use environmental data about products and supply chains for competitive advantage-Get creative: Rejuvenate your innovation efforts by asking heretical questions such as "How might we operate with no fossil fuels?"-Get going: Engage and excite employees to solve the company's, the customer's, and the world's environmental challengesGreen Recovery is your guide to establishing your competitive positioning in difficult times and emerging even stronger into a vastly changed economy.
The Green Revolution Revisited: Critique and Alternatives (Routledge Library Editions: Development)
by Bernhard GlaeserThe Green Revolution – the apparently miraculous increase in cereal crop yields achieved in the 1960s – came under severe criticism in the 1970s because of its demands for optimal irrigation, intensive use of fertilisers and pesticides; its damaging impact on social structures; and its monoculture approach. The early 1980s saw a concerted approach to many of these criticisms under the auspices of Consultative Group on International Agricultural Research (CGIAR). This book, first published in 1987, analyses the recent achievements of the CGIAR and examines the Green Revolution concept in South America, Asia and Africa, from an ‘ecodevelopment’ standpoint, with particular regard to the plight of the rural poor. The work is characterised by a concern for the ecological and social dimensions of agricultural development,which puts the emphasis on culturally compatible, labour absorbing and environmentally sustainable food production which will serve the long term needs of developing countries.
Green Roof Retrofit: Building Urban Resilience
by Sara J. Wilkinson Tim DixonA deep understanding of the implications of green roof retrofit is required amongst students and practitioners to make the decisions and take the actions needed to mitigate climate changes. Green Roof Retrofit: building urban resilience illustrates the processes undertaken to develop this new knowledge and thereby embed a deeper level of understanding in readers.Illustrative case studies and exemplars are drawn from countries outside of the core researched areas to demonstrate the application of the knowledge more broadly. Examples are used from the Americas (North and South and Canada), Oceania, Asia and other European countries.The book describes the multiple criteria which inform decision making and how this provides a way forward for making better decisions about green roof retrofit in different countries and climates.
The Green Scorecard: Measuring The Return On Investment In Green Initiatives
by Jack J. Phillips Patricia Pulliam PhillipsFrom solar panels to company-wide recycling programs to supply chain decisions - green is here to stay. But what's working a what's not? And where should businesses invest going forward? The only way to know is to do a true ROI analysis. The authors bring their methodology to these initiatives, offering businesses an informed approach to green-sky thinking.
Green Scorecard: Measuring the Return on Investment in Sustainability Initiatives
by Patricia Pulliam PhillipsToo many organizations are currently caught in a “green slump,” struggling to engage in sustainability projects and making far less progress than they should be. Some businesses are striving to lead the way by equipping their facilities with new, energy-saving technologies or creating projects that contain post-consumer materials, whereas others may be just now implementing company-wide recycling programs. No matter which green initiative you choose, in order to succeed companies must adopt a results-based, return on investment (ROI) focus that helps them to identify, develop and implement green projects that add value—from an economic, environmental and societal perspective. In The Green scorecard, business leaders—from CEOs and CFOs to project managers and engineers—receive a reliable measurement and evaluation system that delivers credible data for decision makers. The valuable book, based on the ROI Institute’s internationally renowned methodology, gives you clear steps for determining the overall worth of green projects—for both the environment and the bottom line.
Green Shipping Management
by Y.H. Venus Lun Kee-Hung Lai Christina W.Y. Wong T. C. E. ChengThis book presents theory-driven discussion on the link between implementing green shipping practices (GSP) and shipping firm performance. It examines the shipping industry's challenge of supporting economic growth while enhancing environmental performance. Consisting of nine chapters, the book covers topics such as the conceptualization of green shipping practices(GSPs), measurement scales for evaluating GSP implementation, greening capability, greening and performance relativity (GPR), green management practice, and green shipping network. In view of the increasing quest for environment protection in the shipping sector, this book provides a good reference for firms to understand and evaluate their capability in carrying out green operations on their shipping activities.
Green Six Sigma: A Lean Approach to Sustainable Climate Change Initiatives
by Ron BasuApply the tried-and-tested principles of Six Sigma to the fight against climate change In this much needed book, Dr Ron Basu delivers an insightful exploration as well as sage advice on how to apply the principles of Lean Six Sigma to today’s climate crisis. Green Six Sigma: A Lean Approach to Sustainable Climate Change Initiatives is an adaption of Lean Six Sigma for climate change initiatives. How can we use Green Six Sigma urgently and effectively to reduce greenhouse gas emissions and adapt to the harmful effects of global warming? This practical and workable book covers topics that are highly relevant to the times we live in: Climate change challenges and initiatives to mitigate them Examination of the Green Six Sigma approach, its tools and techniques as well as modifications to incorporate both the digital revolution and sustainability Applications of the Green Six Sigma approach to a variety of areas relevant to climate change and in all economic sectors including energy, transport, manufacturing, services and agriculture Green Six Sigma in retrofitting houses and climate adaptation Guides to the implementation of sustainable climate change initiatives This book is an eye-opening resource, perfect for anyone responsible for sustainability or climate change initiatives at their organisations, NGOs or regulatory agencies. It is also a must-read for academics, managers, participants and practitioners of Six Sigma and Operational Excellence.
The Green Six Sigma Handbook: A Complete Guide for Lean Six Sigma Practitioners and Managers
by Ron BasuThis book is a hands-on single-source reference of tools, techniques, and processes integrating both Lean and Six Sigma. This comprehensive handbook provides up-to-date guidance on how to use these tools and processes in different settings, such as start-up companies and stalled projects, as well as establish enterprises where the ongoing drive is to improve processes, profitability, and long-term growth. It contains the "hard" Six Sigma approach as well as the flexible approach of FIT SIGMA, which is adaptable to manufacturing and service industries and also public sector organisations. You will also discover how climate change initiatives can be accelerated to sustainable outcomes by the holistic approach of Green Six Sigma. The book is about what we can do now with leadership, training, and teamwork in every sphere of our businesses. Lean, originally developed by Toyota, is a set of processes and tools aimed at minimising wastes. Six Sigma provides a set of data-driven techniques to minimise defects and improve processes. Integrating these two approaches provides a comprehensive and proven approach that can transform an organisation. To make change happen, we need both digital tools and analog approaches. We know that there has been a continuous push to generate newer approaches to operational excellence, such as Total Quality Management, Six Sigma, Lean Sigma, Lean Six Sigma, and FIT SIGMA. It is vital that we harness all our tools and resources to regenerate the economy after the Covid-19 pandemic and make climate change initiatives successful for the survival of our planet. Six Sigma and its hybrids (e.g., Lean Six Sigma) should also play a significant part. Over the last three decades, operational performance levels of both public sector and private sector organisations improved significantly and Lean Six Sigma has also acted as a powerful change agent. We urgently need an updated version of these tools and approaches. The Green Six Sigma Handbook not only applies appropriate Lean and Six Sigma tools and approaches, fitness for the purpose, but it aims at sustainable changes. This goal of sustainability is a stable bridge between Lean Six Sigma and climate change initiatives. Hence, when the tools and approaches of Lean Six Sigma are focused and adapted primarily to climate change demands, we get Green Six Sigma.