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How to Speak Money: What the Money People Say-And What It Really Means
by John LanchesterAn entertaining and indispensable guide to the language of finance and economics by the writer hailed for "explain[ing] complex stuff in a down-to-earth and witty style" (The Economist). To those who don't speak it, the language of money can seem impenetrable and its ideas too complex to grasp. In How to Speak Money, John Lanchester--author of the New York Times best-selling book on the financial crisis, I.O.U.--bridges the gap between the money people and the rest of us. With characteristic wit and candor, Lanchester reveals how the world of finance really works: from the terms and conditions of your personal checking account to the evasions of bankers appearing in front of Congress. As Lanchester writes, we need to understand what the money people are talking about so that those who speak the language don't just write the rules for themselves. Lanchester explains more than 300 words and phrases from "AAA rating" and "amortization" to "yield curve" and "zombie bank." He covers things we say or hear every day--such as GDP, the IMF, credit, debt, equity, and inflation--and explains how hedge funds work, what the World Bank does, and why the language of money has gotten so complicated. Along the way he draws on everything from John Maynard Keynes to the Wu-Tang Clan, Friedrich Hayek to Thomas Piketty, The Wealth of Nations to Game of Thrones. A primer, a polemic, and a reference book, How to Speak Money makes economics understandable to anyone. After all, "money," as Lanchester writes, "is a lot like babies, and once you know the language, the rule is the same as that put forward by Dr. Spock: 'Trust yourself. You know more than you think you do.'"
How to Speak So People Really Listen: The Straight-Talking Guide to Communicating with Influence and Impact
by Paul McgeeLearn how to inspire your audience with best-selling author Paul McGee! Everyday we're faced with situations where we have to speak to or persuade others. You might be an expert on your topic, you might be the most confident presenter going, but do you struggle to get your audience engaged and inspired by what you're saying? Paul McGee has 20 years' experience as a presenter and can show you how to speak so people really listen; a vital skill that can have a huge impact on your career and personal success. Learn to recognise the 7 most common mistakes made by speakers and presenters and more importantly, learn how to avoid them. Written in Paul's down to earth and approachable style, How to Speak so People Really Listen will: Teach you how to deal with nerves Show you what your body language says about you Inspire you to speak with clarity for ultimate impact Give you 15 powerful and practical strategies to get your audience to sit up and shut up when you stand up to speak
How to Speak Tech: The Non-Techie’s Guide to Key Technology Concepts
by Vinay TrivediThings you’ve done online: ordered a pizza, checked the weather, booked a hotel, and reconnected with long-lost friends. Now it’s time to find out how these things work. Vinay Trivedi peels back the mystery of the Internet, explains it all in the simplest terms, and gives you the knowledge you need to speak confidently when the subject turns to technology. This revised second edition of How to Speak Tech employs the strategy of the popular first edition: through the narrative of setting up a fictitious startup, it introduces you to essential tech concepts. New tech topics that were added in this edition include the blockchain, augmented and virtual reality, Internet of Things, and artificial intelligence.The author’s key message is: technology isn’t beyond the understanding of anyone! By breaking down major tech concepts involved with a modern startup into bite-sized chapters, the author’s approach helps you understand topics that aren’t always explained clearly and shows you that they aren’t rocket science. So go ahead, grab this book, start to “speak tech,” and hold your own in any tech-related conversation!What You'll LearnUnderstand the basics of new and established technologies such as blockchain, artificial intelligence (AI), augmented and virtual reality (AR and VR), Internet of Things (IoT), software development, programming languages, databases, and moreListen intelligently and speak confidently when technologies are brought up in your businessBe confident in your grasp of terms and technologies when setting up your own organization's applicationWho This Book Is ForStudents who want to understand different technologies relevant to their future careers at startups and established organizations, as well as business and other non-technical professionals who encounter and require an understanding of key technical terms and trends to succeed in their rolesReviews“Finally, a book non-techies can use to understand the technologies that are changing our lives.” Paul Bottino, Executive Director, Technology and Entrepreneurship Center, Harvard University“A great book everyone can use to understand how tech startups work.” Rene Reinsberg, Founder at Celo; Former VP of Emerging Products, GoDaddy“Through the simplicity of his presentation, Vinay shows that the basics of technology can be straightforwardly understood by anyone who puts in the time and effort to learn.” Joseph Lassiter, Professor of Management Science, Harvard Business School and Harvard Innovation Lab
How to Spot the Next Starbucks, Whole Foods, Walmart, or McDonald's Before its Shares Explode
by Mark TierEveryone knows the basic golden rule of investing: “Buy Low, Sell High,” but how many of us ever really understand the stock market, how to recognize the “next big thing,” and how to capitalize off of it once you do? ...the truth is not many or we’d all be millionaires. It seems like early investors in big companies like Facebook and Google had to have won the lottery of investing and just gotten really lucky, but there’s more to it than that. There’s a science to the “Next Big Thing” strategy, and Mark Tier understands it. In How to Spot the Next Starbucks, Whole Foods, Walmart, or McDonald's BEFORE Its Shares Explode, Tier shows readers that explosive brands like Starbucks, Whole Foods, McDonald's, and Walmart didn’t become successful on accident. Through in-depth and accessible case studies, Tier pulls back the curtain on the early Key Performance Indicators that each of these major companies showed even at their earliest stages. Once you learn how to recognize these makings of success, you too will be able to spot the next Starbucks.
How to Stand Out
by Rob YeungWin the respect you deserve You probably already have the skills to be more fulfilled and successful. But sometimes it's about showcasing these skills so that colleagues, customers, friends and the rest of the world can recognize what you do.Drawing on extensive research and inspiring real-life examples, psychologist and bestselling author Dr. Rob Yeung guides you through proven techniques that will get you noticed for all the right reasons.
How to Start Your Own Business: The Facts Visually Explained (DK How Stuff Works)
by DKThis is your foolproof guide on how to make your start-up stand out from the crowd!Get professional business advice in the palm of your hands. This uniquely visual guide equips you with everything you need to know about setting up and running your own business.Are you looking to start a business? You&’ll need advice on how to identify your customer, what pitfalls to anticipate, and how best to spend your time and money to turn your idea into a profitable venture. This insightful business book takes you through everything from balancing the books to building a brand. It inspires you to take that giant leap towards making your entrepreneurial dreams come true.The Simplest, Most Visual Guide to Becoming an Entrepreneur - Ever!This comprehensive guide to starting your own business acts as an invaluable blueprint for your path to business success. It&’s the ultimate gift for entrepreneurs or anyone who wants to learn more about the world of business management.This informative reference book is packed with:- Practical, authoritative information on the skills required to run a small business.- Easy-to-understand graphics.- No-nonsense advice and jargon-free language.- Insightful and inspiring quotes from the most successful minds in business.This entrepreneur book gives you all the tools you need to understand how a modern start-up works and then start your own. Whether you're a CEO or an aspiring tech entrepreneur, the information and advice in How To Start Your Own Business can be applied to anyone.Complete the Series:This guide to setting up a small business is part of the How It Works Series from DK Books. Expand your knowledge about business and management even further with How Business Works and How Management Works.
How to Start Your Own Cybersecurity Consulting Business: First-Hand Lessons from a Burned-Out Ex-CISO
by Ravi DasThe burnout rate of a Chief Information Security Officer (CISO) is pegged at about 16 months. In other words, that is what the average tenure of a CISO is at a business. At the end of their stay, many CISOs look for totally different avenues of work, or they try something else – namely starting their own Cybersecurity Consulting business. Although a CISO might have the skill and knowledge set to go it alone, it takes careful planning to launch a successful Cyber Consulting business. This ranges all the way from developing a business plan to choosing the specific area in Cybersecurity that they want to serve. How to Start Your Own Cybersecurity Consulting Business: First-Hand Lessons from a Burned-Out Ex-CISO is written by an author who has real-world experience in launching a Cyber Consulting company. It is all-encompassing, with coverage spanning from selecting which legal formation is most suitable to which segment of the Cybersecurity industry should be targeted. The book is geared specifically towards the CISO that is on the verge of a total burnout or career change. It explains how CISOs can market their experience and services to win and retain key customers. It includes a chapter on how certification can give a Cybersecurity consultant a competitive edge and covers the five top certifications in information security: CISSP, CompTIA Security+, CompTIA CySA+, CSSP, and CISM. The book’s author has been in the IT world for more than 20 years and has worked for numerous companies in corporate America. He has experienced CISO burnout. He has also started two successful Cybersecurity companies. This book offers his own unique perspective based on his hard-earned lessons learned and shows how to apply them in creating a successful venture. It also covers the pitfalls of starting a consultancy, how to avoid them, and how to bounce back from any that prove unavoidable. This is the book for burned-out former CISOs to rejuvenate themselves and their careers by launching their own consultancies.
How to Start a Business on Your Kitchen Table
by Shann Nix JonesInspired by the author's rags-to-riches business story, this book explains how to combine passion with innovation to start a business.Practical tools, expert advice and innovative ideas to help you create a successful business that reflects your values, supports your lifestyle and creates real fulfilment.In 2014, in her farmhouse kitchen in Wales, Shann Nix Jones started to manufacture a relatively unknown probiotic goat's milk called kefir. It was a powerful healing remedy that cured her son's eczema and even saved her husband from a life-threatening MRSA infection. Today, the business she started on her kitchen table has 300,000 customers and an annual turnover of £4.5 million.In this book, Shann shares the innovative methods that helped her turn her passion into a sustainable business. Following these steps, you'll learn how to: • develop an idea into a viable business that supports any lifestyle • operate with meaningful values and stand out from the competition • convert every obstacle into a launch pad • balance work and family - and even weave both together to enhance your family lifeShann believes that anyone can start a business following her 13 steps, and that doing so can bring you closer to creating a life in which you are the CEO of your business and your destiny.
How to Start a Creative Business: A Glossary of Over 130 Terms for Creative Entrepreneurs
by Doug RichardThis invaluable glossary of terms can be used alongside Doug's brilliant new book, How to Start a Creative Business, a must-have for any creative-type wanting to start their own venture. This glossary of terms provides you with the basic tools for starting a sustainable, viable, creative business. It shows you that the 'business terms' that you need to know for your creative business do not have to be scary or confusing, they are all easy to understand and will be invaluable for setting up your business.
How to Start a Home-Based Writing Business (Third Edition)
by Lucy V. ParkerStep by step information and suggestions on all aspects of setting up a home-based writing business. The author assumes you know how to write. Very thorough. The book includes worksheets. You will have a complete business plan after completing them.
How to Start a Successful Home Business
by Karen Cheney Lesley AldermanWith computer, fax machines, and other technologies becoming commonplace, more and more people are running businesses from their homes and making a good living in the process. "Money" has been tracking the trend, and, in this new guide, two of the magazine's writers explain how to turn a hobby into a business, find money to start, create a winning business plan, manage cash flow, write great press releases, find low-cost health insurance and safeguard retirement, and much more.
How to Start and Grow a Successful Podcast: Tips, Techniques and True Stories from Podcasting Pioneers
by Gilly SmithThe only guide you need to build a podcast from scratch with tips, techniques and stories from the pioneers of podcasting, by expert and early adopter Gilly Smith. From This American Life's Ira Glass and George the Poet to the teams behind My Dad Wrote a Porno and Table Manners with Jessie Ware, this practical book is packed full of exclusive, behind-the-scenes advice and informative, inspiring stories that will teach you how to tell the greatest stories in the world.This is a comprehensive yet accessible and warmly written book for creatives who are striving to understand how their content could be successfully turned into a podcast, from conception through to execution, distribution, marketing and monetising. It covers:- Recognising who your show is for, deciding what it is about and where to find inspiration.- Deciding on the format and working on structure and script.- Hosting, casting and interview techniques.- Production expertise - from equipment you'll need to editorial tips and determining the ideal length of your show.- Distribution - deciding on a release schedule, show art, metadata and how to distribute. - Growing your podcast - promotion and building community among fans. With original material throughout, case studies from podcasters across genres and a companion podcast featuring interviews with the pioneers, this is a first in guides to podcasting.
How to Start and Grow a Successful Podcast: Tips, Techniques and True Stories from Podcasting Pioneers
by Gilly SmithThe only guide you need to build a podcast from scratch with tips, techniques and stories from the pioneers of podcasting, by expert and early adopter Gilly Smith. From This American Life's Ira Glass and George the Poet to the teams behind My Dad Wrote a Porno and Table Manners with Jessie Ware, this practical book is packed full of exclusive, behind-the-scenes advice and informative, inspiring stories that will teach you how to tell the greatest stories in the world.This is a comprehensive yet accessible and warmly written book for creatives who are striving to understand how their content could be successfully turned into a podcast, from conception through to execution, distribution, marketing and monetising. It covers:- Recognising who your show is for, deciding what it is about and where to find inspiration.- Deciding on the format and working on structure and script.- Hosting, casting and interview techniques.- Production expertise - from equipment you'll need to editorial tips and determining the ideal length of your show.- Distribution - deciding on a release schedule, show art, metadata and how to distribute. - Growing your podcast - promotion and building community among fans. With original material throughout, case studies from podcasters across genres and a companion podcast featuring interviews with the pioneers, this is a first in guides to podcasting.
How to Start and Grow a Successful Podcast: Tips, Techniques and True Stories from Podcasting Pioneers
by Gilly SmithThe only guide you need to build a podcast from scratch with tips, techniques and stories from the pioneers of podcasting, by expert and early adopter Gilly Smith. From This American Life's Ira Glass and George the Poet to the teams behind My Dad Wrote a Porno and Table Manners with Jessie Ware, this practical book is packed full of exclusive, behind-the-scenes advice and informative, inspiring stories that will teach you how to tell the greatest stories in the world.This is a comprehensive yet accessible and warmly written book for creatives who are striving to understand how their content could be successfully turned into a podcast, from conception through to execution, distribution, marketing and monetising. It covers:- Recognising who your show is for, deciding what it is about and where to find inspiration.- Deciding on the format and working on structure and script.- Hosting, casting and interview techniques.- Production expertise - from equipment you'll need to editorial tips and determining the ideal length of your show.- Distribution - deciding on a release schedule, show art, metadata and how to distribute. - Growing your podcast - promotion and building community among fans. With original material throughout, case studies from podcasters across genres and a companion podcast featuring interviews with the pioneers, this is a first in guides to podcasting.
How to Start and Operate Your Own Design Firm: A Guide for Interior Designers and Architects
by Albert W. Rubeling Jr.Baltimore-based Rubeling draws from two decades of owning a multimillion-dollar architectural firm to offer insights to readers interested in the business side of design. Fourteen chapters offer tips and exercises for making the decision to own a firm; establishing vision and goals; understanding financial, marketing, banking, equipment, legal, and insurance considerations; developing marketing and business plans; assessing risk; setting fees and establishing a client base; defining success; and thinking about the future. Appendices contain a sample design proposal and glossaries. Annotation ©2007 Book News, Inc. , Portland, OR (booknews. com)
How to Start and Operate a Digital Portrait Photography Studio
by Lou JacobsTwenty successful studio owners offer their expertise to aspiring professional photographers in this guide to operating a digital portrait studio. Every element of a thriving studio is covered, from choosing a location and determining a budget to selecting computer equipment and streamlining the digital work flow. Details on selecting backgrounds, sets, and props that set a studio apart and advice on lighting patterns, posing, and clothing selection help photographers ensure that they produce client-pleasing images and return customers. Customer service tips on creating comfortable waiting and viewing areas are included to help photographers set up an attractive space to better profit from their artistic skills.
How to Start and Run a B&B, 4th Edition
by Stewart WhyteOwning a B&B is the dream of many ... More and more people are considering downshifting. Buying a property that can pay for its own upkeep and give you a comfortable lifestyle is a popular option. Not only has the interest grown in becoming a B&B proprietor, so has the interest by the public in the B&B as a viable short-break option. With this rise in popularity, however, come expectations, and this is where this book comes in. - It will help you: - Determine who your customers are- Manage the necessary financial tools- Ready your house for B&B service, or help you buy/build a new one- Successfully market your property- Ensure you make a profit from your enterprise. In short, everything you need to know to make your B&B a truly special place to stay! This book has been written for would-be and current B&B owners. It can be used as a short course giving invaluable insights for the experienced and inexperienced alike.
How to Start and Run a B&B, 4th Edition
by Stewart WhyteOwning a B&B is the dream of many ... More and more people are considering downshifting. Buying a property that can pay for its own upkeep and give you a comfortable lifestyle is a popular option. Not only has the interest grown in becoming a B&B proprietor, so has the interest by the public in the B&B as a viable short-break option. With this rise in popularity, however, come expectations, and this is where this book comes in. - It will help you: - Determine who your customers are- Manage the necessary financial tools- Ready your house for B&B service, or help you buy/build a new one- Successfully market your property- Ensure you make a profit from your enterprise. In short, everything you need to know to make your B&B a truly special place to stay! This book has been written for would-be and current B&B owners. It can be used as a short course giving invaluable insights for the experienced and inexperienced alike.
How to Start and Run a Commercial Art Gallery
by Edward WinklemanAspiring and new art gallery owners can now find everything they need to plan and operate a successful art gallery in this comprehensive volume. Edward Winkleman draws on his years of experience to explain step by step how to start your new venture. Chapters detail how to: - write a business plan - find start-up capital - find your ideal locale - renovate the space - manage cash flow - promote and grow your new business - attract and retain artists and clients - hire and manage staff - represent your artists. How to Start and Run a Commercial Art Gallery also includes sample forms, helpful tips from veteran collectors, a large section on art fairs, and a directory of art dealers associations.
How to Start and Run a Commercial Art Gallery (Second Edition)
by Edward Winkleman Patton Hindle"A comprehensive reference for any gallery owner." —Leigh Conner, director, Conner Contemporary Art Aspiring and new art gallery owners can find everything they need to plan and operate a successful art gallery with How to Start and Run a Commercial Art Gallery. This new edition has been updated to mark the changes in market and technology over the past decade. Edward Winkleman and Patton Hindle draw on their years of experience to explain step by step how to start your new venture. From finding the ideal locale and renovating the space to writing business plans and securing start-up capital, this helpful guide has it all. Chapters detail how to: Manage cash flow Grow your new business Hire and manage staff Attract and retain artists and clients Represent your artists Promote your gallery and artists online Select the right art fair And moreHow to Start and Run a Commercial Art Gallery, Second Edition, also includes sample forms, helpful tips from veteran collectors and dealers, a large section on art fairs, and a directory of art dealer associations.
How to Start and Run a Home Tutoring Business: A Complete Business Setting Up And Running Your Own Tutoring Agency
by Gillian Stellman Vivienne HowseThis book is a complete business package in book form. It contains a proven successful formula which eliminates the expensive trial and error period of setting up your own tutoring agency and guides you through every aspect of running your own business. More and more people are seeking a flexible lifestyle, which allow greater freedom while still earning a living. Reading this book will give you the courage to take the first step towards what is a viable and exciting venture.
How to Start and Run an Internet Business 2nd Edition
by Carol Anne StrangeThis is the 2nd edition of this practical guide to establishing a profitable online business. It includes business ideas, case studies, suggestions for creating a visible web presence, tips for gaining and maintaining customers, and everything else you need to know to set-up and run a successful online venture. Anyone looking to generate some extra income through their computer will benefit from this guide. Only basic computer and internet skills are needed for this guide. It provides an advice for established businesses looking to fully harness the power of the internet.
How to Start and Run an Internet Business 2nd Edition
by Carol Anne StrangeThis is the 2nd edition of this practical guide to establishing a profitable online business. It includes business ideas, case studies, suggestions for creating a visible web presence, tips for gaining and maintaining customers, and everything else you need to know to set-up and run a successful online venture. Anyone looking to generate some extra income through their computer will benefit from this guide. Only basic computer and internet skills are needed for this guide. It provides an advice for established businesses looking to fully harness the power of the internet.
How to Startvand Build a Law Practice
by Jay FoonbergIf you have a question about starting and growing your own law practice, or improving your existing solo or small firm practice, Jay Foonberg has the answers in this power-packed, updated, and expanded new edition. <p><p>Learn it all from a practicing lawyer who provides you with real answers, for real practices, gained from real experiences. This classic ABA bestseller has been used by tens of thousands of lawyers as the comprehensive guide to planning, launching, and growing a successful practice. It’s packed with 769 pages of guidance on identifying the right location, finding clients, setting fees, managing your office, maintaining an ethical and responsible practice, maximizing available resources, upholding your standards, and much more. If you’re committed to starting your own practice, this book will give you the expert advice you need to make it succeed.<p><p>How the ABA’s #1 Bestseller Will Help YouThe book is organized into short, easy-to-read chapters and they deal with all the specific challenges you undoubtedly will encounter when you open your office. And the answers you’ll get are realistic, practical, and based on real-life experience. <p><p>Even if you already have an established practice, you are sure to find information that will help you compete and succeed. You’ll find a wealth of tips that can improve your practice once it is up and running, as well as dozens of time-saving templates and checklists. <p><p>In addition, there is all-new material for this edition, covering areas including: <ul><li>E-mail and the InternetLaw firm mergers and dissolutions</li> <li>Student loans</li> <li>Opportunities created by an aging population</li> <li>Nonlawyer consultants</li> <li>The globalization of legal practice, and much more! </li></ul> <p><p>This book is guaranteed to help you successfully launch your practice, run it at maximum efficiency, and avoid potential pitfalls along the way. You’ll get basic, practical advice given in Foonberg’s inimitable down-to-earth style–and answers to down-to-earth questions including: Where is the ideal place to open my office? How much cash do I need to start? How can I get cash up front to reduce bad debts?Should I charge for the first consultation? How do I spot the client who won’t pay? What kinds of equipment will I need–at a minimum–to start out?What are the most effective ways of getting clients?More than 100,000 lawyers have turned to Jay Foonberg for the secrets to running a successful law firm; now you can, too, with the acclaimed Sixth Edition.
How to Stay Cool, Calm and Collected When the Pressure's On: A Stress-Control Plan for Business People
by John NewmanPressures, problems, and conflicts are a fact of life. But the manager who can face problems head-on and deal with them calmly is way ahead of the game. How to Stay Cool, Calm & Collected When the Pressure's On offers a systematic approach to dealing with a world that often seems a chaotic confluence of tough decisions, difficult situations, and combative people. Written by a stress expert with a Ph.D. in organizational psychology, this antidote to stress and strain lays out a unique and powerful approach to making wise choices and taking actions that will put readers in control of any situation. <P><P>Once the author's "Command and Control" techniques are learned, they can be used again and again in all areas of life. Readers will learn how to: * destroy counterproductive, stress-producing habits * adopt new, effective habits * become mentally tough, emotionally in control * communicate in a positive way How to Stay Cool Calm & Collected When the Pressure's On provides checklists, quotes from stress conquerors, and an outline for a personal effectiveness plan. By carefully adhering to the book's principles, anyone can erase the ravages of stress and move on to a more productive, I-can-handle-any-problem attitude. Without the energy-wasting effort of worrying, readers can concentrate on the important things: achieving success and enjoying their lives.