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Go Live!: 10 principles to launch a global empire
by Fred SchebestaFred Schebesta, phenomenally successful entrepreneur and founder of Finder, shares the stories, mistakes and insights from his incredible business journey to inspire you to kickstart your business idea and reach unimaginable success.From building websites in his university dorm room in 1999, to successfully pivoting half a billion dollar global business, Finder, into a fintech app during the COVID-19 pandemic, Fred shares the highs and lows of starting a business and reveals his ten guiding principles to build a 'phoenix' company that leaves behind a legacy. Whether you've started several businesses, have an idea but aren't sure where to start, or you're sick and tired of doing the same thing, this book is the launchpad you need to get fired up and Go Live!
Go Long: Why Long-Term Thinking Is Your Best Short-Term Strategy
by Brian Dumaine Michael Useem David M. Rubenstein Dennis Carey Rodney ZemmelThe lifespans of companies are growing shorter each day. Why do some companies thrive and grow, while others fail? Inspired by the CEO Academy, the annual off-the-record gathering of chief executive officers organized by the authors, Go Long reveals how some of the world’s most prominent business leaders resisted short-term pressures to successfully manage their organizations for the long term, and in turn, aim to create more jobs, more satisfied customers, and more shareholder wealth.In Go Long, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind-the-scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition. Why did CEO Larry Merlo allow CVS to take a $2 billion hit—on purpose? How did CEO Alan Mulally maneuver Ford’s $48 billion turnaround? How did director Maggie Wilderotter and her fellow board members engage top management to embark on an unusual exercise to help Hewlett Packard Enterprise build a long-term strategy? Why did CEO Paul Polman’s turn back to Unilever’s original mission of leading with a purpose to fuel profits? How did CEO Ivan Seidenberg convince his investors and board to allow him to make a $150 billion bet? How did CEO George Buckley find a way to address investor calls for 3M to spend less on research and development while still finding a way to innovate?These leaders argue that a short-term mindset might satisfy investors for this quarter or next, but there’s a heavy price to be paid. Instead, they argue, long-term thinking is your best short-term strategy.Called a “mandatory read” by David M. Rubenstein, co-founder and co-executive chairman of The Carlyle Group, Go Long is a critical resource for leaders who want their organizations to survive over the long-term and for anyone who cares about the global economy.
Go Mobile: Aligning District Managers and Store Teams
by Tatiana SandinoThis case study explores organizational design and incentive choices related to building a middle management layer as a company scales up its operations. Go Mobile, an Indian mobile phone retailer, uses high-powered incentives to encourage an entrepreneurial spirit among store employees. The company is faced with the challenge of motivating its district managers to support the highly incentivized store teams. On one hand, the district managers are expected to drive a profitable expansion, supporting complex day-to-day operations at the stores. On the other hand, they are expected to instill a culture of exceptional service and integrity among Go Mobile's employees. The case presents different systems that the company could use to motivate the district managers to fulfill these, sometimes conflicting, roles.
Go Mobile
by Jamie Turner Jeanne HopkinsSet-up, run, and measure successful mobile media marketing campaignsGo Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more.Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to:Use location-based marketing to get new customers and keep existing onesIntegrate social media with your mobile media campaignUse mobile E-commerce to improve brand loyaltyMeasure the ROI of a mobile media campaignDevelop mobile media business models you can use to grow revenuesWith these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.
Go Mobile: Aligning District Managers and Store Teams
by Tatiana SandinoThis case study explores organizational design and incentive choices related to building a middle management layer as a company scales up its operations. Go Mobile, an Indian mobile phone retailer, uses high-powered incentives to encourage an entrepreneurial spirit among store employees. The company is faced with the challenge of motivating its district managers to support the highly incentivized store teams. On one hand, the district managers are expected to drive a profitable expansion, supporting complex day-to-day operations at the stores. On the other hand, they are expected to instill a culture of exceptional service and integrity among Go Mobile's employees. The case presents different systems that the company could use to motivate the district managers to fulfill these, sometimes conflicting, roles. This product can be used with the free Job Design Optimization Tool (JDOT), available at: hbsp.harvard.edu/jdot
The Go Point: When It's Time to Decide, and Knowing What to Do and When to Do It
by Michael UseemThe Go Point--the moment of truth when you have to say "yes" or "no" when it's time to get off the fence. Michael Useem--through dramatic storytelling--shows how to master the art and science of being decisive. He places you smack in the middle of people facing their go point, where actions--or lack of them--determined the fates of individuals, companies, and countries. * Why on earth did Robert E. Lee send General George Pickett on an almost suicidal charge against the Union lines at Gettysburg? * How does the leader of a firefighting crew make life-or-death decisions, directing his people--with little information about weather patterns to guide him--to go up or down the mountain? One direction means safety, the other danger. * You've just assumed responsibility for a scandal-wracked corporation, a company teetering on the brink of disaster. What you decide over the course of the next several days will have consequences for thousands of employees and investors. How do you fulfill your responsibilities? Michael Useem makes you feel as if "you are there," right in the center of the action. He was there: tramping up and down the mountain where firefighters made their momentous decisions; walking the battlefield at Gettysburg to see for himself just what General Pickett faced before making his ill-fated charge; going into a trading pit where million-dollar buy-and-sell decisions are made that affect fortunes of both the firm and the person making the call. You'll discover why some decisions were flawless, perfectly on target, and others utterly disastrous. Most of all, you'll learn how to make the right calls yourself, whether you're changing your career, hiring an assistant, launching a product, or deciding on a potential acquisition or merger. Smartly written and offering unusual insights into the minds of decision makers such as General Lee, The Go Point will provide the guidance for you to move with confidence when it's your turn to get off the fence.
Go Pro: 7 Steps to Becoming a Network Marketing Professional
by Eric WorreOver twenty years ago at a company convention, Eric Worre had an "aha" moment that changed his life forever. At that event he made the decision to Go Pro and become a Network Marketing expert. Since that time, he has focused on developing the skills to do just that. In doing so, Eric has touched and been touched by hundreds of thousands of people around the world. Now he shares his wisdom in a guide that will ignite your passion for this profession and help you make the decision to Go Pro and create the life of your dreams.
Go Put Your Strengths to Work: 6 Powerful Steps to Achieve Outstanding Performance
by Marcus BuckinghamBeginning with the million-copy bestsellers First, Break All the Rules and Now, Discover Your Strengths, Marcus Buckingham jump-started the strengths movement that is now sweeping the work world, from business to government to education. Now that the movement is in full swing, Buckingham's new book answers the ultimate question: How can you actually apply your strengths for maximum success at work? Research data show that most people do not come close to making full use of their assets at work -- in fact, only 17 percent of the workforce believe they use all of their strengths on the job. Go Put Your Strengths to Work aims to change that through a six-step, six-week experience that will reveal the hidden dimensions of your strengths. Buckingham shows you how to seize control of your assets and rewrite your job description under the nose of your boss. You will learn: Why your strengths aren't "what you are good at" and your weaknesses aren't "what you are bad at." How to use the four telltale signs to identify your strengths. The simple steps you can take each week to push your time at work toward those activities that strengthen you and away from those that don't. How to talk to your boss and your colleagues about your strengths without sounding like you're bragging and about your weaknesses without sounding like you're whining. The fifteen-minute weekly ritual that will keep you on your strengths path your entire career. With structured exercises that will become part of your regular workweek and proven tactics from people who have successfully applied the book's lessons, Go Put Your Strengths to Work will arm you with a radically different approach to your work life. As part of the book's program you'll take an online Strengths Engagement Track, a focused and powerful gauge that has proven to be the best way to measure the level of engagement of your strengths or your team's strengths. You can also download the first two segments of the renowned companion film series Trombone Player Wanted. Go Put Your Strengths to Work will open up exciting uncharted territory for you and your organization. Join the strengths movement and thrive.
Go Put Your Strengths to Work: 6 Powerful Steps to Achieve Outstanding Performance
by Marcus BuckinghamMarcus Buckingham&’s books have guided millions to become top performers in everything they do by focusing on their strengths. In Go Put Your Strengths to Work, a Wall Street Journal bestseller, Buckingham will show you how to hone and apply your strengths for maximum success in your career.Research data show that most people do not come close to making full use of their assets at work—in fact, only seventeen percent of the workforce believe they use all of their strengths on the job. Go Put Your Strengths to Work aims to change that through a six-step, six-week experience that will reveal the hidden dimensions of your strengths. Buckingham shows you how to seize control of your assets and rewrite your job description under the nose of your boss. You will learn: -Why your strengths aren't “what you are good at” and your weaknesses aren’t “what you are bad at.” -How to use the four telltale signs to identify your strengths. -The simple steps you can take each week to push your time at work toward those activities that strengthen you and away from those that don’t. -How to talk to your boss and your colleagues about your strengths without sounding like you’re bragging and about your weaknesses without sounding like you’re whining. -The fifteen-minute weekly ritual that will keep you on your strengths path your entire career. With structured exercises that will become part of your regular workweek and proven tactics from people who have successfully applied the book's lessons, Go Put Your Strengths to Work will arm you with a radically different approach to your work life. As part of the book's program you'll take an online Strengths Engagement Track, a focused and powerful gauge that has proven to be the best way to measure the level of engagement of your strengths or your team's strengths. You can also download the first two segments of the renowned companion film series Trombone Player Wanted. Go Put Your Strengths to Work will open up exciting uncharted territory for you and your organization. Join the strengths movement and thrive.
Go Red For Women: Raising Heart Health Awareness
by V. Kasturi RanganIn 2003, the $654 million American Heart Association (AHA) approached Cone, Inc. (a brand and communications agency) to develop a corporate sponsorship strategy that would raise $75 million over three years. Within 12 months, the AHA launched the highly successful Go Red For Women campaign to help women understand their risk for heart disease. But Go Red became more than a fundraising vehicle. It energized the AHA and its 22 million volunteers, and potentially sparked a long-term movement focused on women and their prevention of heart disease. Traces the development of the relationship between Cone and the AHA and the development of the Go Red For Women campaign. Challenges students to assess the success of Go Red and its impact on the AHA and its goals. Concludes by summarizing three of the AHA's other health initiatives and questions the appropriate role for the AHA and cause marketing.
Go Red For Women: Raising Heart Health Awareness
by V. Kasturi RanganIn 2003, the $654 million American Heart Association (AHA) approached Cone, Inc. (a brand and communications agency) to develop a corporate sponsorship strategy that would raise $75 million over three years. Within 12 months, the AHA launched the highly successful Go Red For Women campaign to help women understand their risk for heart disease. But Go Red became more than a fundraising vehicle. It energized the AHA and its 22 million volunteers, and potentially sparked a long-term movement focused on women and their prevention of heart disease. Traces the development of the relationship between Cone and the AHA and the development of the Go Red For Women campaign. Challenges students to assess the success of Go Red and its impact on the AHA and its goals. Concludes by summarizing three of the AHA's other health initiatives and questions the appropriate role for the AHA and cause marketing.
Go Slow and Curvy
by Dehyun Sohn Hee-Jung Jang Timothy JungThis book introduces readers to the concepts of sustainability and philosophy of slowness for the management of public entities such as cities or regions. While many urban communities face economic challenges that clearly show the limitations of growth and ever-increasing speed, this book explores an alternative, thought-provoking standpoint in five chapters. The first chapter explains the importance and essence of slowness, smallness and sustainability for public organizations, while the second addresses the concept of "slow life" in an emotional society. Chapter three examines the issue of "slow management" and presents arguments for the value of small businesses as the true foundation of the economy. Chapter four rounds out the coverage with a focus on agriculture. Finally, in chapter five, the authors discuss the overall benefits of a "slow and curvy" management style in order to provide happiness, economic and social sustainability.
Go Team!: Take Your Team to the Next Level: 3 Steps to Great Results
by Ken Blanchard Alan Randolph Peter GrazierAll of us in the today's workforce are called upon more and more to work effectively in teams. But do you know how to build a team that truly takes advantage of the knowledge, experience, and motivation of its members? Most of us don't, and we quickly become frustrated, give up, and opt to go it alone-not a good solution in today's business environment. Fortunately, there is a better way. Here, expert authors Ken Blanchard, Alan Randolph, and Peter Grazier outline a 3-step process that will help you transform any kind of team into a Next-Level Team-one that uses all team members' ideas and motivation more effectively, makes better use of team members' and team leaders' time, and generates benefits for individual team members, the team, and the organization. Designed as a working guide filled with detailed instructions for people who want to build high performing teams, Go Team! will lead you, step by step, to great results. Through discussions, case examples, and questions to consider, you and your teammates will learn how to share information to build high levels of trust and responsibility; set clear boundaries to create the freedom for team members to act responsibly; and develop self-managing skills to make good team decisions. With Go Team! as a guide, you'll find that working in a team can be fun, satisfying, and highly productive.
The Go-to-Market Cheat Code: The Secret to Unlocking B2B Growth
by Justin Gray Josh WagnerUnlock the timeless secrets to building strong business partnerships based on the foundation of trust In The Go-to-Market Cheat Code: The Secret to Unlocking B2B Growth, award-winning entrepreneur Justin Gray and seasoned executive Josh Wagner deliver a research-rich and example-based exploration of why trust and relationships are the true foundation of every thriving business, and how you can build, maintain, and leverage trust in your own business dealings to gain an edge over competitors. This book avoids flash-in-the-pan trends and focuses instead on timeless proven principles that can help you scale your organization to the next level. Backed by a wealth of research and case studies, this book provides all of the practical tools readers need to bridge the gap between theory and practice. Readers will learn about topics including: The “digital mask” and how it has influenced the starting point of trust in any business relationship The perfect enterprise sales cycle and customer journey to get results without rushing through crucial trust-building stages Culture, customers, and context, and how the joining of these three elements creates a perfect business relationship The Go-to-Market Cheat Code: The Secret to Unlocking B2B Growth is a timely, essential read for all executives and founders seeking to understand the importance of trust in business relationships and unlock the secret to stronger, more lucrative business partnerships.
Go To Market Strategy: Advanced Techniques And Tools For Selling More Products, To More Customers, More Profitably
by Lawrence FriedmanIn this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear and actionable blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more often, and more profitably. In this book you'll find all of the techniques and tools you need to answer today's crucial go-to-market questions:· Which markets offer the best opportunities for profitable growth?· What do my target customers need? How can I do a lot more business with them?· What mix of channels and partners will help me reach and sell to the most customers at the lowest possible cost? · Do I have the right product or solution? How can I create broader customer interest in my offerings?· Do I have a winning value proposition? What would make the 'message' more compelling - and drive more purchasing activity? 'Go To Market Strategy' is not about incremental change. As Friedman points out, it is for executives seeking nothing less than double-digit revenue growth and the slashing of at least 10-15 percent of selling costs - absolutely realistic results that go-to-market innovators have consistently achieved. This book lays out all of the techniques used by the world's top go-to-market leaders, so you too can achieve those kinds of results, and gain a real go-to-market competitive advantage in your markets.
Go-To-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth
by Paul SullivanA proven blueprint for long-term operating success for entrepreneurs, marketers, sales leaders, and customer success teams In Go-To-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth, celebrated entrepreneur and go-to-market strategist Paul Sullivan delivers a hands-on discussion of the ARISE framework for bringing B2B SaaS, fintech, and tech-enabled businesses to market. The author shows you how to fully implement this framework in just 30 days. It offers a proven blueprint for long-term success you can apply to your own organization immediately, whether you work in a startup, a scale-up, or a large enterprise. Practical, scalable, and filled with foresight, every stage of the ARISE framework is designed to be thorough and agile, empowering your company to increase its ROI on tech investments and strategic initiatives. You'll also find: Explorations of critical key performance indicators outlining what exactly you need to keep track of and what can be safely disregarded Strategies for aligning your sales and marketing goals to create a unified customer journey Enlightening case studies that illustrate the most common challenges faced by companies and how to overcome them Packed with strategies, templates, worksheets, links to additional resources and reading materials, and valuable lessons, Go-To-Market Uncovered demonstrates how to anticipate potential market forces, position your firm relative to the competition, and overcome performance challenges with startling effectiveness.
Go Where There Is No Path: Stories of Hustle, Grit, Scholarship, and Faith
by Christopher Gray Mim Eichler RivasFor all who dare to go off the beaten track, this is the inspirational, power-packed playbook for transforming your life and your world—from a young, Black social entrepreneur whose dorm-room tech startup has helped millions pay for college and access unprecedented opportunity. Gray, the son of a single working mother who had him at age fourteen, grew up in deep poverty in Birmingham, Alabama. An academic star, he had every qualification for attending a top college—except for the financial means. Desperate, Gray headed off the beaten path, searching online to apply for every scholarship he could find. His hustle resulted in awards of 1.3 million dollars and became his call to action to help other students win their own “schollys.” It inspired him to start up Scholly, an app that matches college applicants with millions of dollars in outside scholarships that often go unclaimed. When he was a senior at Drexel University, he appeared on Shark Tank as CEO of Scholly. In the most heated fight in the show’s history, the sharks challenged Gray as to whether his app was a charity or a profitable business. Both, he insisted, proposing a new paradigm for social entrepreneurship and netting deals from Lori Grenier and Daymond John. At the time Scholly’s subscriber base was 90,000 users. Today the app has 4 million subscribers who have won scholarships totaling more than $100 million. Meanwhile, Gray—without help from the mostly all-white boy’s club of Silicon Valley—has emerged as a tech startup superhero now tackling the crisis of student debt with innovative, unrivaled strategies. Gray’s premise is that when you lead with the good—confronting issues such as poverty and racism—the money will follow. His story is proof that when you develop a mindset for success, you turn disadvantages into gold. And when you create opportunities for others, you enrich the marketplace for yourself too. Gray shows us, we can carve out new paths to better days and leave trails for others.
Go Woke, Go Broke: The Inside Story of the Radicalization of Corporate America
by Charles GasparinoA New York Times bestselling author and veteran Fox Business financial journalist&’s explosive deep-dive into the progressive madness that has infected and corrupted the world&’s biggest corporations, threatening the stability of the global economy—and life as we know it. How did a bunch of rich dudes who run corporate America become the tools of left-wing radicals? Intimidated by activists on the left, virtually every major corporation in America has embraced woke politics. For years, these businesses could get away with progressive virtual signaling without worrying about alienating customers. Then the anti-woke counter-offensive movement arrived. As high-profile, disastrous backlashes at companies like Anheuser-Busch, Disney, Target and other companies reveal, companies who cave to the demands of left-wing social justice activists are being punished like never before. Customers are fighting back and taking their money elsewhere. In Go Woke, Go Broke, New York Times bestselling author and veteran financial journalist Charles Gasparino calls out the nonsense and takes readers inside the radicalization of corporate America, based on numerous insider interviews and exclusive reporting. The story is wilder than you can imagine. Gasparino introduces readers to America&’s most woke corporate leaders, tracing the origins of ESG and "stakeholder investing.&” He takes readers along on for a rollicking ride through corporate America as he shines a light, unlike anyone else, on Fortune 500 companies that have suffered for caving to the silly and irresponsible demands of social justice activists and left-wing interests. A respected financial reporter who has covered finance for more than 30 years, Gasparino is deeply sourced and has dug into countless episodes involving Wall Street greed, corporate hubris, and government overreach in enterprise. This explosive, untold story and in-depth examination of the seminal players, institutions, and forces of the markets shows that, for the sake of global stability, we must immediately pry the clenched fists of radical activists off the levers of the economy.
The Goal: A Process of Ongoing Improvement
by Eliyahu Goldratt Jeff CoxThis book, which introduces the Theory of Constraints, is changing how America does business. The Goal is a gripping, fast-paced business novel about overcoming the barriers to making money. You will learn the fundamentals of identifying and solving the problems created by constraints. From the moment you finish the book you will be able to start successfully addressing chronic productivity and quality problems.
The Goal: A Process of Ongoing Improvement
by Eliyahu M. Goldratt Jeff CoxWritten in a fast-paced thriller style, 'The Goal' contains a serious message for all managers in industry and explains the ideas which underline the Theory of Constraints developed by the author.
Goal-focused Coaching: Theory and Practice
by Elaine Cox Yossi IvesThis book offers a comprehensive, practical guide to goal-focused coaching. Addressing a significant gap in the literature, Ives and Cox contextualize goal-focused coaching within the broader coaching framework and explain the efficacy of this approach across a number of contexts and applications. The book draws on behavioral science, rather than humanistic psychology, to provide a well-researched, evidence-based guide that includes: A detailed examination of the theoretical underpinnings of this approach A discussion of the skills, models and formats for goal-focused coaching Cutting edge insights into barriers to coaching and managing the coaching relationship Summaries, vignettes, references, and diagrams to aid learning Goal-focused Coaching will be of interest to students taking classes in coaching, as well as professional executive coaches.
Goal-Free Living
by Shapiro Stephen M.Praise for Goal Free Living Setting goals may be fine. But letting your goals take control of your life can be devastating. Goal-Free Living shows you how to explore paths in your life you never knew existed and discover a more exciting, successful, and rewarding life--today! "If you have only one goal this year, let it be this: Read Goal-Free Living!" --Daniel H. Pink author, A Whole New Mind and Free Agent Nation "Stephen Shapiro's approach will help readers achieve the best kind of happenstance: taking a stance to make things happen. " --Heath Row Contributing Editor and Community Director, Fast Company magazine "I have a sense that reading this book may turn out to be one of the most important things I've done in a long time. " --Doug Busch Vice President and Chief Technology Officer, Digital Health Group, Intel Corporation "This is an engaging, creative approach to discovering inner wisdom and personal fulfillment. " --Michael J. Gelb author, How to Think Like Leonardo da Vinci and Discover Your Genius "Reading Goal-Free Living is like jettisoning a hundred-pound pack. Suddenly, you're racing much faster and enjoying the breeze. " --Alan Weiss, PhD author, Million Dollar Consulting
Goal Setting: How to Create an Action Plan and Achieve Your Goals (The\worksmart Ser. #0)
by Michael S. Dobson Susan B. WilsonThis valuable WorkSmart guide helps you decide where you're going and make a plan to get there. Goal Setting discusses the importance of goals and explains how to let and achieve them.
Goals: Guides to Action
by Harvard Business Review PressOne of a manager's essential responsibilities is to set goals for the unit and each of its members. This chapter explains the characteristics of meaningful goals and how to align people to ensure that goals are attained.
Goals!: How to Get Everything You Want -- Faster Than You Ever Thought Possible
by Brian TracyNEW EDITION, REVISED AND UPDATED Why do some people achieve all their goals while others simply dream of having a better life? Bestselling author Brian Tracy shows that the path from frustration to fulfillment has already been discovered. Hundreds of thousands—even millions—of men and women have started with nothing and achieved great success. Here Tracy presents the essential principles you need to know to make your dreams come true. Tracy presents a simple, powerful, and effective system for setting and achieving goals—a method that has been used by more than one million people to achieve extraordinary things. In this revised and expanded second edition he has added three new chapters addressing areas in which goals can be most rewarding but also the toughest to set and keep: finances, family, and health. Using the twenty-one strategies Tracy outlines, you’ll be able to accomplish any goals you set for yourself—no matter how big. You’ll discover how to determine your own strengths, what you truly value in life, and what you really want to accomplish in the years ahead. Tracy shows how to build your self-esteem and self-confidence, approach every problem or obstacle effectively, overcome difficulties, respond to challenges, and continue forward toward your goals, no matter what happens. Most importantly, you’ll learn a system for achievement that you will use for the rest of your life.