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Growth Hacking For Dummies
by Anuj AdhiyaHack your business growth the scientific way Airbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get beyond siloed sales and marketing approaches. You have to move ahead fast—with input from your whole organization—or die. Since the early 2010s, growth hacking culture has developed as the way to achieve this, pulling together multiple talents—product managers, data analysts, programmers, creatives, and yes, marketers—to build a lean, mean, iterative machine that delivers the swift sustainable growth you need to stay alive and beat the competition. Growth Hacking for Dummies provides a blueprint for building the machine from the ground-up, whether you’re a fledgling organization looking for ways to outperform big budgets and research teams, or an established business wanting to apply emerging techniques to your process. Written by a growth thought leader who learned from the original growth hacking gurus, you’ll soon be an expert in the tech world innovations that make this the proven route to the big time: iteration, constant testing, agile approaches, and flexible responses to your customers’ evolving needs. Soup to nuts: get a full overview of the growth hacking process and tools Appliance of science: how to build and implement concept-testing models Coming together: pick up best practices for building a cross-disciplinary team Follow the data: find out what your customers really want You know you can’t just stay still—start moving ahead by developing the growth hacking mindset that’ll help you win big and leave the competition dead in the water!
Growth Hacking für Dummies (Für Dummies)
by Anuj AdhiyaWer will das nicht: Marketing betreiben und dafür weniger Geld ausgeben? Growth Hacking wurde genau dafür entwickelt, es sollte Startups helfen, ohne viel Geld zu wachsen. Dieses Buch gibt Ihnen einen Einblick in die Grundlagen des Growth-Hacking-Prozesses. Der Autor erläutert außerdem, wie Sie Kommunikationslinien mit Ihren Kunden eröffnen, wie Sie Testmodelle etablieren und wie Sie sich die nötigen Werkzeuge aneignen, um erfolgreich kostengünstiges Marketing zu betreiben. Zudem geht er noch darauf ein, wie Sie sich das richtige Team zusammenstellen und eine passende Firmenkultur einführen. So ist dieses Buch der verständliche und übersichtliche Start zu Ihrem schnellen Erfolg.
Growth Imperative
by Michael E. Raynor Clayton M. ChristensenGrowth is important because companies create shareholder value through profitable growth. However, the pursuit of new platforms for growth often entails daunting risk. This chapter addresses many of the reasons why achieving and sustaining growth is so hard, and outlines the book's format, each chapter offering a different theory to help managers make important decisions that will allow them to grow new competitive businesses with predictable success.
Growth In A Traditional Society: The French Countryside, 1450-1815 (Princeton Economic History Of The Western World #3)
by Philip T. HoffmanPhilip Hoffman shatters the widespread myth that traditional agricultural societies in early modern Europe were socially and economically stagnant and ultimately dependent on wide-scale political revolution for their growth. Through a richly detailed historical investigation of the peasant agriculture of ancien-régime France, the author uncovers evidence that requires a new understanding of what constituted economic growth in such societies. His arguments rest on a measurement of long-term growth that enables him to analyze the economic, institutional, and political factors that explain its forms and rhythms. <p><p> In comparing France with England and Germany, Hoffman arrives at fresh answers to some classic questions: Did French agriculture lag behind farming in other countries? If so, did the obstacles in French agriculture lurk within peasant society itself, in the peasants' culture, in their communal property rights, or in the small scale of their farms? Or did the obstacles hide elsewhere, in politics, in the tax system, or in meager opportunities for trade? <p> The author discovers that growth cannot be explained by culture, property rights, or farm size, and argues that the real causes of growth derived from politics and gains from trade. By challenging other widely held beliefs, such as the nature of the commons and the workings of the rural economy, Hoffman offers a new analysis of peasant society and culture, one based on microeconomics and game theory and intended for a wide range of social scientists.
Growth in Transition
by Friedrich Hinterberger Elke Pirgmaier Elisabeth Freytag Martina SchusterStimulating growth through adjusting macroeconomic conditions remains the principal policy responses to pressing problems of unemployment, poverty and environmental degradation. However, are the current policy approaches capable of tackling these problems by generating win-win solutions or are they the root causes of these problems? The current growth trajectory has neither lead to a reduction of our overall resource use – as we use resources and energy more efficiently we consume more – nor create the conditions for employment and well-being. Increasingly, there is the realization that it is necessary to make substantial interventions into our national economies and create better framework conditions and incentive systems in order to more widely and rapidly develop and disseminate workable, innovative solutions for realizing sustainable development. This is the task of politics, and the concrete design of the measures must be built upon a broad public debate and shared long-term visions. The authors of this book intend to trigger a dialogue among stakeholders about how we can shape this transformation process towards sustainability. Following a detailed presentation of the key arguments for reconsidering the necessary conditions for sustainable economies, an international cast of commentators from politics, administration, civil society, business and science engage with the central question: is there an alternative trajectory for Western economies that sustains wellbeing whilst confronting ecological and social breakdown?
Growth, Inequality and Social Development in India
by R. NagarajWith six essays exploring different aspects of economic growth, poverty, inequality and social security, this book offers a critical perspective on India's development experience since independence. Incisive and empirically rich, the book opens up new vistas in development discourse and informs current policy debates.
Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business
by Tiffani BovaDo you know the best way to drive your company's growth? If not, it's time to boost your Growth IQ.Trying to find the one right move that will improve your business's performance can feel overwhelming. But, as you'll discover in Growth IQ, there are just ten simple--but easily misunderstood--paths to growth, and every successful growth strategy can be boiled down to picking the right combination and sequence of these paths for your current context.Tiffani Bova travels around the world helping companies solve their most vexing problem: how to keep growing in the face of stiff competition and a fast-changing business environment. Whether she's presenting to a Fortune 500 board of directors or brainstorming over coffee with a startup founder, Bova cuts through the clutter and confusion that surround growth.Now, she draws on her decades of experience and more than thirty fascinating, in-depth business stories to demonstrate the opportunities--and pitfalls--of each of the ten growth paths, how they work together, and how they apply to business today. You'll see how, for instance: * Red Bull broke Coca-Cola and PepsiCo's stranglehold on the soft drink market by taking the Customer Base Penetration path to establish a foothold with adventure sports junkies and expand into the mainstream. * Marvel transformed itself from a struggling comic book publisher into a global entertainment behemoth by using a Customer and Product Diversification strategy and shifting their focus from comic books to comic book characters in movies. * Starbucks suffered a brand crisis when they overwhelmed their customers with a Product Expansion strategy, and brought back CEO Howard Schultz to course-correct by returning to the Customer Experience path.Through Bova's insightful analyses of these and many other case studies, you'll see why it can be a mistake to imitate strategies that worked for your competitors, or rely on strategies that worked for you in the past. To grow your company with confidence, you first need to grow your Growth IQ.
Growth, Jobs and Poverty in Sub-Saharan Africa: No Country Left Behind
by Moazam MahmoodSub-Saharan Africa (SSA) should not be defined by the structural parameters and opportunities of low-income countries, given that it also comprises a number of higher-income countries. This book finds that SSA is tightly constrained in its growth, employment and poverty outcomes. Rather than taking this as a conceptual downside, these constraints to growth and development have to be recognised and overcome—not just by a few countries able to escape them more easily, but by all countries in SSA, such that no country is left behind. The book observes a weakness in the quantum of growth in SSA. It relates this to a growth path based more on extractives than manufactured goods. While SSA is endowed with extractives, global demand for these is very volatile. These boom-bust cycles in export demand come to affect not just the export sector in SSA as a resource curse, but also the production of output of the entire economy. The book captures this through the working out of equilibrium in four major markets: the tradeables market, the domestic goods market, the labour market, and the money market.
The Growth Map
by Jim O'NeillIn 2001, Jim O'Neill predicted the fastest growing economies of the past decade. Now he's back to explore the new growth markets we should all be watching closely today.It's been ten years since Jim O'Neill conceived of the BRIC acronym. He and his team made a startling prediction: Four developing nations- Brazil, Russia, India, and China (the BRICs)-would overtake the six largest Western economies within forty years. The BRIC analysis permanently changed the world of global investing, and its accuracy has stood the test of time.The Growth Map features O'Neill's personal account of the BRIC phenomenon, how it has evolved, and where those four key nations currently stand after a turbulent decade. And the book also offers an equally bold prediction about the "Next Eleven" countries: Bangladesh, Egypt, Indonesia, Iran, Mexico, Nigeria, Pakistan, Philippines, South Korea, Turkey, and Vietnam. These developing nations may not seem exceptional today, but they offer exciting opportunities for investors over the next decade, just as BRIC did before them.O'Neill also shares several compelling insights about the world economy. He reveals the value for growing countries in being "willing to play" by meaningfully committing to policies that encourage further growth and engagement with globalization. He explains how the g20 can adjust to better incorporate the BRICs and to better reflect the balance of the global economy.Finally, O'Neill makes the counterintuitive claim that good things can quite often come from crises. While established economic powers may see the rise of the BRICs as a threat, international trade benefits us all over the long term. Likewise, the recent financial crisis revealed deep problems in our economic systems, problems we now have the opportunity to fix.A work of astute and absorbing analysis, The Growth Map is an indispensable guide for every investor and every participant in the global economy. Anyone who wants to understand the developing world would do well to heed the man called "one of the most sought-after economic commentators on the planet." (The Telegraph)
Growth Marketing: Halbes Budget, doppelte Wirkung. Wie Sie Ihr Marketing hochprofitabel machen
by Jens Weinmann-EichingerDieses Buch ist eine umfassende Anleitung, wie Sie Ihr Marketing auf eine effiziente und gewinnbringende Weise optimieren können. Das Buch konzentriert sich auf drei Schlüsselaspekte des Wachstumsmarketings. Erstens, Abwanderung verringern: Hier erfahren die Leser:innen, wie sie Kundenabwanderung minimieren können, indem sie die richtige Unternehmensstrategie entwickeln, Produkte und Angebote anpassen, sich vor Wettbewerbern schützen und vom Kunden ausgehende Abwanderung verhindern. Zweitens, Empfehlungen erhöhen: Das Buch zeigt auf, wie wichtig Empfehlungen für das Unternehmenswachstum sind und wie man sie durch Empfehlungsmarketing, Netzwerkmarketing, Referenzverkauf, Affiliate Marketing und Co-Creation gezielt steigern kann. Drittens, Wachstum beschleunigen: Hierbei geht es darum, die Markenbekanntheit zu steigern, zusätzliche Kunden zu gewinnen, die Konversionsrate zu erhöhen und effiziente Strategien für das Unternehmen zu entwickeln. Das Buch basiert auf fundierten Analysen, Experimenten und iterativen Schritten, um eine nachhaltige Wachstumsstrategie zu entwickeln, die selbst mit halbem Budget maximale Wirkung erzielt. Es bietet konkrete Beispiele und wertvolle Ratschläge, die in jeder Branche umsetzbar sind.
Growth Mechanisms and Sustainability: Economic Analysis of the Steel Industry in East Asia
by Jun Ma Masashi YamamotoThis book provides a broad investigation of various issues in East Asia’s steel industry since the 1980s, including international specialization and trade relations, the sustainable use of resources, technological innovations, and environmental mitigation, alongside a consideration of the rapid growth in Chinese steel industry. Using macro and firm-level data, and case studies based on field research to discuss issues concerning the steel industry in East Asia. In search of an easy understanding, we try to simplify complicated economic models and statistical analyses, and concentrate on policy implications based as much as possible on the results of empirical analyses. We believe that this book will be of interest to policymakers, economists, practitioners and advocates of sustainability.
Growth Mechanisms and Sustainable Development of the Chinese Economy: Comparison with Japanese Experiences
by Xinxin Ma Cheng TangWhat can Chinese economists learn from the Japanese economic boom and subsequent stagnation? This project aims to institutionally and empirically investigate the growth mechanism and determinants of sustainable development in China compared with Japanese experiences. This is the first challenge in conducting a comparative study on China and Japan’s economic growth and development. We aim to investigate the economic system transition and its influence on the Chinese and Japanese economy from macroeconomic and microeconomic perspectives. This book will interest economists, scholars of comparative politics, and scholars of China or Japan's economic development.
The Growth Mindset: Leadership Makes a Difference in Wealth Management
by Rick CapozziIt takes a bold approach to leadership to thrive in the era of disruption The Growth Mindset provides a roadmap to the future for financial professionals. While the FinTech revolution is changing the wealth management industry, there is one thing that technology cannot offer—the human component of advisory services. Your client can pull numbers out of a computer, but they come to you for analysis, perspective, and interpretation based on your understanding of their goals and your years of expertise. Great leadership forms strong relationships and allows you to quickly adapt the best strategies to grow assets and revenues. It understands this dynamic, understands the alignment of company culture, and realizes that the metrics for "top talent" are shifting. This book offers new perspective and expert insight for wealth management professionals looking to distinguish themselves from the competition. The focus is on being client centric and solution driven. Disruption is now the new normal, and successful leaders must be able to adapt quickly and operate with an eye toward growth. Here, you'll find expert analysis of wealth management's future, and clear guidelines for leaders who want to thrive amidst the constantly-shifting financial services landscape. Master the fundamental elements of wealth management Shift to a growth mindset and deal successfully with change Attract, develop, and retain the top talent to grow your business Offer a unique value proposition to better serve high net worth clients The wealth management industry is facing its greatest challenge to date, and whether your business fails, survives, or thrives depends on leadership. You simply cannot rely on old methods to win a brand new battle. It's time for a change in strategy, methods, processes, and approaches—are you flexible enough to bend without breaking? The Growth Mindset lights the way forward, with the leadership skills that are quickly becoming essential in the new era of wealth management.
The Growth of Firms, Middle East Oil and Other Essays (Routledge Revivals)
by Edith PenrosePublished in 1971: At first glance it might seem that the three subjects dealt with in the essays written over the last twenty years and now collected in this volume could hardly be more diverse, beginning with the growth of the firm and moving from the international petroleum industry to the Middle East generally. Oddly enough, however, these subjects are connected by the same type of historical logic that characterizes the diversification of an industrial firm: the logic in the simple principle that one thing leads to another.
The Growth of Global Business (Routledge Library Editions: International Business)
by Howard Cox Jeremy Clegg Grazia Ietto-GilliesIn this book leading contributors look at the development of the evolutionary approach to international business, the internationalization of service industries and the implications of the changing face of Europe for international business in the 1990s. Providing an excellent blend of theory, analysis and case-study material, this volume is a vital resource for students of international business and related fields.
The Growth of International Business (Routledge Library Editions: International Business)
by Mark CassonThis book integrates the work of economists, management scientists and business historians. It applies the related concepts of transaction costs, internalisation, corporate strategy and market structure to explain the historical process of corporate growth in the international economy. Each chapter is written by a scholar who has specialized in a particular aspect of the growth of international business.
The Growth of Intra-Industry Trade: New Trade Patterns in a Changing Global Economy
by Leonie L. StoneFirst Published in 1997. The explosive growth of world trade in the last three decades is unparalleled in history, both due to the rapid increase in volume and to the change in the composition of trade. Historically, trade between nations has consisted largely of exchanges of products that were very different from each other, neither closely substitutable in consumption nor production processes. However, in this latest period of trade expansion, the majority of the increase in world trade has been in manufactured goods, many of which are highly substitutable differentiated products. This has led to growth in intra-industry trade, the cross-shipment of similar products. This study links increased shares of intra-industry trade with growth in newly-industrializing countries. To examine these questions, this study first gives a review of existing literature, both theoretical and empirical. Five hypotheses on intra-industry trade are then discussed. A model is then presented and estimated, using data on bilateral trade between the United States and its five major trading partners, Canada, Japan, France, Germany, and the United Kingdom.
The Growth of Islamic Banking in Indonesia: Theory and Practice (Islamic Business and Finance Series)
by Yasushi Suzuki Sigit PramonoIndonesia is the most populous Muslim country in the world. Taking into account also its endowment and potential economic resources, the Islamic banking industry in Indonesia was expected to take on an important role in facilitating more financial resources and to contribute to the internationalization of the Islamic mode of financing particularly in the Asia-Pacific region. However, the reality is far from the expectation. This book aims to clarify the causes and fundamental constraints leading to the extraordinarily low level of Indonesia’s Islamic financial deepening. The authors draw on the traditions of Institutional Economics which are concerned with the rules or mechanisms of creating the 'incentive' and 'threat' for economic players because the rules (institutions) would matter as the determinant for economic development and economic efficiency. This book offers a fairly new analytical lens by hypothesizing that Islamic banks must earn additional profit– the authors coined as ‘Islamic bank rent’ - to maintain their franchise value as prudent Shari’ah-compliant lenders when compared to conventional banks. The authors argued that insufficient provision of the Islamic bank rent opportunity may have caused the Indonesia’s Islamic banks the opportunity to learn and improve their skill and capacity for the credit risk management. The book also offers evidence in support of implementing economic and affirmative policy necessary for incubating and developing the Islamic banking industry in Indonesia and making Indonesia an international Islamic financial hub in the Asia-Pacific region. This book will be a useful resource for policy makers and researchers interested in Islamic banking in Indonesia.
The Growth of Islamic Finance and Banking: Innovation, Governance and Risk Mitigation (Islamic Business and Finance Series)
by Hussain Mohi-ud-Din Qadri M. Ishaq BhattiThis book covers the recent literature concerning Islamic banking and finance (IBF), focuses on the history of IBF since its inception and introduces the latest innovative concepts and practices in the field. The authors cover important topics such as the role of ownership, Shari`ah compliance and governance structures in raising debt capital using IBF practices, including Fatwa issues and the use of benchmarking practices. The book also addresses topics like archival data, the influence of leverage on ownership structure, and sukuk structures, as well as misconceptions, threats, challenges and opportunities in IBF. Finally, the book deals with prominent issues such as business score-carding, Takāful (Islamic Insurance), IBF implications for block-chain-based fintech and finance hub concepts in Islamic microfinance models. This edited volume is an important contribution to the IBF literature as it provides a much-needed in-depth look into industry practices through the perspective of corporate finance and governance. With its interdisciplinary approach covering legal and financial issues along with a wide variety of notable contributors, this book will be a valuable reference guide to both teachers and students of Islamic banking and economics.
The Growth of Italian Cooperatives: Innovation, Resilience and Social Responsibility (Routledge Studies in Social Enterprise & Social Innovation)
by Piero AmmiratoThe Italian Cooperative Sector is amongst the largest in the world comprising over 60,000 cooperatives from all sectors of the economy directly employing 1.3 million people. Cooperatives created close to 30 percent of new jobs in Italy between 2001 and 2011 demonstrating that democratic cooperative enterprises can successfully operate in a market economy combining economic success and social responsibility. These offer a viable alternative to profit maximising enterprises and an opportunity to create a more pluralist and democratic market economy. The Growth of Italian Cooperatives: Innovation, Resilience and Social Responsibility comprehensively explains how the Italian cooperative sector has managed to compete successfully in the global economy and to grow during the global financial crisis. This book will comprehensively explain how the Italian cooperative movement has managed to grow into a large successful network of cooperatives. It will examine the legislative framework and their unique business model that allows it to compete in the market as part of a network that includes central cooperative associations, financial and economic consortia, and financial companies. It will explore cooperative entrepreneurship through a discussion of the formation of cooperative groups, start-ups, worker-buyouts and the promotion of entirely new sectors such as the social services sector. Finally, The Growth of Italian Cooperatives examines how cooperatives have managed the GFC and how their behavior differs from private enterprises. It will also analyze the extent to which cooperatives compete while still uphold the key cooperative principles and fulfil their social responsibility. This book is an interdisciplinary study of cooperative development and is designed to inform members of the academic community, government, public policy makers and cooperative managers that are primarily interested in economic democracy, economics of the cooperative enterprise, cooperative networks and economic development, cooperative legislation, democratic governance, job creation programs, politics of inclusion and how wealth can be more equitably distributed.
The Growth of Public Expenditure in the United Kingdom (Routledge Revivals)
by Alan Peacock Jack WisemanOriginally published in 1961, this book became widely used as a textbook, as an important source of primary data on British government expenditure statistics and as the point of departure for further empirical and analytical studies of the behaviour of governments. The book was recognised as one of the formative influences in the development of a positive theory of government expenditure which sought to explain the size and structure of the system of public finance rather than justify it
The Growth of Public Expenditure in the United Kingdom from 1870 to 2005
by Clive LeePublic expenditure has increased considerably in the UK from around ten per cent of GDP in the 1870s to forty per cent and above in the 21st century. Clive Lee explores the fluctuations in state spending, highlighting the ongoing political conflict over the size and extent of welfare provision.