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Going Viral: The 9 Secrets Of Irresistible Marketing
by Brent CokerEveryone wants their voice to be heard above the noise of other brands. But how do you get your messages to spread far and wide? <p><p> It’s not just down to luck. If you want to make an impact, you need to make your marketing messages magnetic and, in this fascinating book, Brent Coker will show you how. Packed full of practical techniques, expert research and real-life examples, you’ll quickly uncover the nine secrets of irresistible marketing that will work whatever the size of your company. Discover the science behind the world’s most viral ideas, learn how to create messages that people can’t resist sharing and effortlessly build your brand.
Going Wireless
by Jaclyn EastonGoing Wireless delivers the unexpected by showing how wireless is transforming every type of enterprise from micro-businesses to multi-national conglomerates.Award-winning technology journalist Jaclyn Easton begins with an in-depth look at owning your customers and clients through mobile commerce-whether your company focuses on consumers or business-to-business.From there you will learn about the advantages of wirelessly fortifying your mobile workforce of itinerant executives, sales personnel, and field service technicians as well as how wireless is dramatically redefining customer service, marketing, and advertising.Going Wireless also delves deep inside the corporation. First you'll find out why most companies are "handsizing" in addition to deploying wireless technology to rejuvenate warehouses, supply chains, procurement procedures, data collection, competitive intelligence, and much more.The best part is that these scenarios are supported by over 40 brand-name success stories, including:How Sears saves millions by wirelessly enabling 100 percent of their appliance repair technicians;How the Gap proved that by sewing wireless technology in their clothing they could reduce labor distribution costs by 50 percent;How McKessanHBOC-a Fortune 40 corporation-used mobile technology to entirely eliminate all their manifest imaging costs.While most people associate wireless with cell phones and Palm handhelds, you'll also learn that wireless has been around for over 100 years and has spawned mobile options you've never heard of and is being used in ways you've never imagined.This makes Going Wireless the perfect book for executives and managers who need a comprehensive overview of the wireless options that can make their companies more competitive, more productive, and more profitable.
Gold: How Activism Transformed The Jewelry Industry (Resources)
by Michael John Bloomfield Roy MaconachieGold remains a highly prized and impactful resource within the global economy. From the insatiable demand for gold in the electronics that permeate our day-to-day lives to the environmental desolation driven by gold mining in the Amazon, the gold trade continues to touch the lives and livelihoods of people across the world. Bloomfield and Maconachie tell the intriguing story of the yellow metal, tracing the seismic shifts in the industry over the past few decades. They show how huge purchases of gold reserves by BRICS countries mark the shifting balance of power away from the West, and how rising affluence in India and China has led to a surging demand for gold jewellery, calling into question current approaches to make supply chains more responsible. Explaining why gold is so difficult to regulate and why it is only becoming more so, the authors suggest ways we could, collectively, make practices work better for the countless workers and communities who suffer at the producer end of the supply chain. Linking local to global, producer to consumer, and gold’s extraction from the Earth to the financial centres that fuel it, this book offers a probing analysis that reveals who wins and who loses and what this means for the future of gold.
Gold
by Matthew HartFrom the lost empires of the Sahara to today's frenzied global gold rush, a blazing exploration of the human love affair with gold by Matthew Hart, the award-winning author of Diamond In the wake of the 2008 financial crisis, the price of gold skyrocketed--in three years more than doubling from $800 an ounce to $1900. This massive spike drove an unprecedented global gold-mining and exploration boom, much bigger than the Gold Rush of the 1800s. In Gold, acclaimed author Matthew Hart takes you on an unforgettable journey around the world and through history to tell the extraordinary story of how gold became the world's most precious commodity. Beginning with a page-turning dispatch from the crime-ridden inferno of the world's deepest mine, Hart pulls back to survey gold's tempestuous past. From the earliest civilizations, 6,000 years ago, when gold was an icon of sacred and kingly power, Hart tracks its evolution, through conquest, murder, and international mayhem, into the speculative casino-chip that the metal has become. Hart describes each boom and bust in gold's long story, culminating in the swift and startling emergence of China as the world's new gold titan. In writing that Publishers Weekly calls "polished and fiery," Hart weaves together history and cutthroat economics to reveal the human dramas that have driven our lust for a precious yellow metal.
Gold: Ein Neuer Blick Auf Finanzgeschichte Und Gegenwart
by Olga KaskaldoDas Buch untersucht ausführlich Gold als eine spezielle Ware und als Geldmittel. Die Autorin illustriert dabei den über Jahrtausende andauernden, abwechslungsreichen und problematischen Aufstieg des Goldes zum weltweiten monetären Hauptmetall zu Anfang des 20. Jahrhunderts, die anschließende Entthronung und die Jahrzehnte nach seiner offiziellen Demonetisierung zur Mitte der 70er-Jahre des letzten Jahrhunderts.Der historische Kontext erleichtert es dem Leser, zu verstehen, wie es dazu kam, dass Gold zum nationalen und internationalen Geldmittel wurde und warum sich seine monetäre Rolle unter Einfluss von nicht nur wirtschaftlichen und kulturellen, sondern auch politischen und geopolitischen Faktoren veränderte. Die im Buch beschriebenen Vorgänge geben Aufschluss über die Frage, ob heute eine Rückkehr des Goldes in das monetäre System angesichts der wachsenden wirtschaftlichen und politischen Instabilitäten in der Welt denkbar und möglich ist, und wenn ja, in welcher Form und in welchem Umfang. Was und wer könnte dafür die treibende Kraft sein?
Gold: A World Survey (Routledge Revivals)
by Rae WestonFirst published in 1983, this book provides a comprehensive view of gold and gold trading in its many facets, and identifies those sources of information that are important for an understanding of the world’s gold markets. The author looks first at gold’s changing role since 1960; in particular, the change from the fixed price to the present free market determination of price. The different forms the demand for gold takes – bullion, paper or in fabricated forms such as jewellery – are explained in detail. This is followed by an analysis of the supply side – new gold production and the circulation of existing old gold. The survey concludes with an assessment of the gold market and of gold prices now and in the future.
Gold and International Finance: The Gold Market under the Internationalization of RMB in Hong Kong (Routledge Advances in Risk Management)
by Haywood CheungThis book describes the history of gold as a financial instrument and discusses gold exchanges in the major markets. It also describes the history of the Chinese Gold & Silver Exchange Society (CGSE), its current organizational structure and membership registration system. The book also includes the development and growth of the gold market in Hong Kong and the role played by CGSE in the growth of the Chinese gold market. It includes a brief description of the CGSE in the twenty-first century – its current role and what it may play in the future. The book explains factors that influence gold price and the mechanism of price formulation. It also describes the historic trends in the demand and supply of gold and the global inventory of gold, trends of the demand for investment holdings, jewelry manufacturing and industrial usage. The book also compares the movements in gold price with inflation and analyzes the data on how gold provides a hedge against inflation. It also examines and explains the relationship between gold and the US dollar (USD) and the correlation between dollar index (value of dollar against 16 major currencies) and gold price. It explores in depth on the relationship between gold price, output and inventories and major economic indices. This is a good reference for those interested in the comprehensive view of gold and its importance in the world economies.
Gold and Prices (Routledge Library Editions: The Gold Standard #6)
by George F. Warren Frank A. PearsonThis influential study of the relationship between the prices of gold and other commodities was originally published in 1935. In it the authors attributed the initial cause of the great depression in the US to the reestablishment of the gold standard in many European countries and resulting deflation. The authors' recommendations were successfully implemented by Franklin D. Roosevelt.
Gold and the Gold Standard: The Story of Gold Money, Past, Present and Future
by Dr Edwin Walter KemmererEdwin Walter Kemmerer was one of the unsung heroes of the 20th century. A Professor of Economics at Princeton, he was known as the “money doctor” between the wars, helping countries to establish and maintain strong currencies between 1923 and 1933. He was a firm advocate of the gold standard and favored hard money with convertibility domestic and international.This is his major treatise: Gold and the Gold Standard: The Story of Gold Money, Past, Present, and Future, which was first published in 1944. In it, Kemmerer reviews the history of gold and its outstanding merit as a currency and presents a plan that likely may have saved the world from hyperinflation and the booms and busts of the past 50 years.
Gold and the Modern World Economy (Routledge Studies in the Modern World Economy)
by MoonJoong TchaRespected international experts such as Michael Bordo, Larry Sjaastad and Ken Clements are brought together in a wonderfully well researched new book on this most important of topics. This comprehensive, well-written book provides all you need to know about Gold and the Modern World Economy.
Gold Bubble
by Yoni JacobsHow do TV shows, vending machines, Chinese taxi companies, and a former UK prime minister point to a gold bubble that is about to burst?Many investors consider gold a "safe haven" that will shelter them from recessions, falling markets, and the depreciating value of currency. Many fail to realize, however, that investing in gold at these levels is extremely risky. "We Buy Gold" stores line busy streets, gold miners are no longer protecting themselves from a potential drop in prices, and gold is even being sold in vending machines.All this points to one thing: a gold bubble has formed and will collapse very soon, hurting investors, funds, and banks. In Gold Bubble: Profiting From Gold's Impending Collapse, Yoni Jacobs looks at how you can protect yourself.Presenting an in-depth analysis of gold dating back over a hundred years, the book explores the structural factors that have allowed gold to form a bubble, why an investor psychology of fear and greed is leading to extremely speculative behavior, why gold will fall during an upcoming recession, what effect the dollar and the stock market will have on the future of gold prices, and how to profit from a gold collapse while the majority of investors lose out.There are plenty of warning signs that gold is about to decline and this book will help you to get readyGold Bubble is the only book to argue that a gold bust is coming, going head-to-head with the herd mentalityFilled with practical advice on how to protect yourself and even profit from gold's collapse by being prepared for what's aheadWith gold prices up over 2,500 percent since 1970, and more than 600 percent since 1999, a bubble has formed and is on the verge of bursting. But until now, no one has been willing to publicly bet against the universal currency. With Gold Bubble you are ready to meet this challenge head on, and take advantage of what other investors won't even acknowledge.
The Gold Cartel
by Dimitri SpeckIn times of financial crises and imminent sovereign defaults, gold is the investment on everyone's lips. As a safe investment, one could traditionally rely on gold markets for good, stable performance, however in recent years, they have seen surprising volatility and price fluctuation, with no visible reason as to why. In The Gold Cartel, seasoned commodity analyst Dimitri Speck illustrates in detail how central banks have secretly manipulated the price of gold in an effort to calm financial markets and control inflation. Using quantitative analysis of historic gold market patterns, the author shows how and when central banks intervene in gold markets, and how this has affected price movement and impacted the global financial markets, leading to the creation of a mega-bubble. Since the abolition of the gold standard in 1971, the indebtedness of the global economy has increased rapidly and has now reached levels way beyond comprehension. What are the mechanisms that have led us to this mega-bubble? Is it possible to avoid a catastrophic outcome like deflation or hyperinflation? And how does this relate to the gold markets? This book has the answers.
Gold, Credit and Employment: Four Essays for Laymen (Routledge Library Editions: The Gold Standard #3)
by G. D. ColeOriginally published in 1930, the essays in this book discuss some of the leading financial controversies of the early 1930s in non-technical language. Rationalisation, the Gold Standard and the problems of currency and credit in their relation to unemployment are among the questions discussed. The volume as a whole is a plea at once for a revision of the (then) current banking policy and for a more energetic effort by the Government to break into the vicious circle of unemployment and under-consumption.
Gold, Finance and Imperialism in South Africa, 1887–1902: A View from the Stock Exchange (Cambridge Imperial and Post-Colonial Studies)
by Mariusz LukasiewiczThis book provides a unique account of the financial and political history of the South African War by analysing the organisation and operations of the Johannesburg Stock Exchange (JSE), the oldest existing stock exchange in the African continent. Identifying the JSE as the nexus between international finance, South African gold mining and British imperialism, the book exposes the financial and political connections between Johannesburg, Pretoria, London, and Paris during the final stage of the imperial ‘scramble for southern Africa.’ Gold mining presented the South African Republic (ZAR) and the whole southern African regional economy with a long-term economic future and new prospects of industrialisation. However, this socio-economic transformation was dependent on extensive capital investments and the institutionalisation of a coercive labour regime based on racial discrimination. This monograph provides the first empirical examination of how international finance, imperial politics, and racialised industrial relations became entrenched in a key financial intermediary in colonial South Africa - first in Kimberley in the Cape Colony, and then in Johannesburg in the ZAR. By studying the Johannesburg capital market’s social microstructures, the author demonstrates how colonial and international financial intermediaries underwrote and financed the largest wave of mining investments in Africa prior to the First World War. Filling an important gap in literature on nineteenth-century British imperialism and Anglo-African-Afrikaner relations, this insightful book uses the JSE as a lens to carefully expose the structures and agency of global finance in the outbreak of the South African War, and the making of South Africa as a unified colonial state.
The Gold in the Rings: The People and Events That Transformed the Olympic Games (Sport and Society)
by Stephen R Wenn Robert BarneyOnce a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K. Barney offer the inside story of this transformation by examining the far-sighted leadership and decision-making acumen of four International Olympic Committee (IOC) presidents: Avery Brundage, Lord Killanin, Juan Antonio Samaranch, and Jacques Rogge. Blending biography with historical storytelling, the authors explore the evolution of Olympic commercialism from Brundage's uneasy acceptance of television rights fees through the revenue generation strategies that followed the Salt Lake City bid scandal to the present day. Throughout, Wenn and Barney draw on their decades of studying Olympic history to dissect the personalities, conflicts, and controversies behind the Games' embrace of the business of spectacle. Entertaining and expert, The Gold in the Rings maps the Olympics' course from paragon of purity to billion-dollar profits.
Gold Is a Better Way: . . . And Other Wealth Building Secrets Wall Street Doesn't Want You To Know
by Adam BarattaThe shocking truth about where the markets are headed and why owning physical gold—not paper assets—is a far better strategy to building real wealth. An indispensable resource for the everyday investor, Gold Is A Better Way turns the strategies recommended by Wall Street on their head and makes the case for a return to sound investing. Adam Baratta strips away all the confusion and complexities surrounding investing and breaks down investment concepts and the simple fundamentals driving markets. He provides a roadmap for how to win at the game of investing and, more importantly, explains the &“why&” so readers can continue to win. Everyday investors gain tools that allow them to know with certainty they are making sound investment decisions, as well as an understanding of where to diversify investments that have historically performed well. There is a massive environmental shift happening in financial markets. Interest rates are rising and what has been very easy for investors in the past is about to become very hard. Everything people think they know about investing is being turned on its head. It's time to change investing behavior. &“A fresh new voice in the world of gold . . . Baratta&’s book and cutting edge platform make the undeniable case why gold demands consideration in every portfolio.&” —ZeroHedge
Gold Medal Strategies
by Don Yaeger Jim CraigBusiness lessons from one of the greatest Olympic teams of all timeIt's been called the greatest upset of all time, the most memorable Olympic moment ever, the "Miracle on Ice." No matter which superlative is used, no one can deny that the U.S. men's hockey team's defeat of the Soviet Union in the medal round of the Lake Placid Olympic Games was a defining moment for Cold War America.The U.S. team's goalie was a Boston University student named Jim Craig, who is now a leadership expert and keynote speaker to business audiences. Gold Medal Strategies gives you Craig's unique lessons from the "Miracle" team on team dynamics, leadership, motivation, and other important management topics. With his unparalleled perspective, Craig dissects and analyzes the elements of a successful team, how to assemble one, and what philosophies will keep the team's shared goal a reality. This book outlines the necessary skills and details the specific techniques you need to maximize your business readiness, hone competitive cooperation, gather your strategies, and attack your challengers.
Gold Mining and the Discourses of Corporate Social Responsibility in Ghana
by Nathan AndrewsThis book critically examines the practice and meanings of corporate social responsibility (CSR) and how the movement has facilitated a positive and somewhat unquestioned image of the global corporation. Drawing on extensive fieldwork material collected in Ghanaian communities located around the project sites of Newmont Mining Corporation and Kinross Gold Corporation, the monograph employs critical discourse analysis to accentuate how mining corporations use CSR as a discursive alibi to gain legitimacy and dominance over the social order, while determining their own spheres of responsibility and accountability. Hiding behind such notions as ‘social licence to operate’ and ‘best practice,’ corporations are enacted as entities that are morally conscious and socially responsible. Yet, this enactment is contested in host communities, as explored in chapters that examine corporate citizenship, gendered perspectives, and how global CSR norms institutionalize unaccountability.
Gold, Money and the Law
by Henry G. ManneBeginning 30 years ago American citizens were allowed to own and exchange gold in any form, something they had not been able to do for the previous 40 years. Restrictions on gold began with a series of actions intended to buttress the collapsing economy of the 1930s, including executive and legislative action forbidding the private ownership of and trading in gold and abrogating "gold clauses" in contracts--obligations payable in gold or in dollars measured by gold. All of these actions were subsequently upheld by the U.S. Supreme Court. They have profound implications for us today.This book provides a full and thoughtful consideration of all these issues, including the economic and legal history of the events of the 1930s, the effects of those events on government and private practices since that time, the economics of gold clauses and other indexing devices, and the anticipated impact of the legalization of gold ownership. It includes chapters by James M. Buchanan and T. Nicolaus Tideman, Milton Friedman, Harry G. Johnson, Ralph K. Winter, and Gerald T. Dunne, as well as discussions by Allan Meltzer, Karl Brunner, Armen Alchian, Lester Chandler, and David Meiselman among others.The diverse points of view represented make this book valuable to a broad spectrum of people concerned with the relationship between legal and economic policy; with the role of money in times of depression or inflation; and with the importance of gold itself in international and domestic economic systems. It will be important to economists concerned with international trade, macroeconomics, monetary economics; legal scholars concerned with problems of constitutional law, international trade, and the theory of contracts; and to that large group of people who are interested in precious metal that has long been central to human affairs.
Gold, Oil and Avocados: A Recent History of Latin America in Sixteen Commodities
by Andy RobinsonThe past decade has seen major political upheaval in Latin America--from Brazil to Chile to Venezuela to Bolivia--but to understand what happened, ask first where your quinoa and lithium batteries came from...The 21st century began optimistically in Latin America. Left-leaning leaders armed with programs to reduce poverty and reclaim national wealth were seeing results—but as the aughts gave way to the teens, they began to fall like dominos. Where did the dreams of this "pink tide" go? Look no further than the original culprits of Latin American disenfranchisement: resource-rich land and unscrupulous extraction. Recounting the story commodity by commodity, Andy Robinson reveals what oxen have to do with the rise of Jair Bolsonaro, how quinoa explains the mob that descended on Evo Morales, and why oil is the culprit behind the protracted coup in Venezuela. In addition to the usual suspects like gold and bananas which underscored the original plunder of the Americas, Robinson also shows how a new generation of valuable resources—like coltan for smartphones, lithium for electric cars, and niobium for SpaceX rockets—have become important players in the fate of Latin America. And as the energy transition sets mineral prices soaring, Latin America remains at the mercy of the rollercoaster of commodity prices. In Gold, Oil, and Avocados, Robinson takes readers from the salt plains of Chile to the depths of the Amazonian jungle to stitch together the story of Latin America's last decade, showing how the imperial plunder of the past carries on today under a new name.
Gold Prices and Wages (Routledge Revivals)
by J. A. HobsonFirst published in 1913, this Routledge Revivals title reissues J. A. Hobson’s seminal analysis of the causal link between the rise in gold prices and the increase in wages and consumer buying power in the early years of the Twentieth Century. Contrary to the assertions of some notable contemporary economists and businessmen, Hobson contended that the relationship between gold prices and wages (and the resulting social unrest across much of Europe) was in fact much more complex than it initially appeared and that there were significantly more important factors in the rise of contemporary wealth, such as the rapid enlargement of state enterprise and joint stock companies; a wide extension of banking and general financial apparatus; and the opening of profitable fields of investment for the development of underdeveloped countries, which helped raise the rate of interest and profits.
The Gold Standard: Giving Your Customers What They Didn't Know They Wanted
by Colin CowieLearn how to cultivate the most incredible customer experiences on earth through this essential guide by Colin Cowie, distinguished purveyor of unforgettable &“wow&” events for the world&’s most demanding clients.If you&’re searching for ways to ensure your customers walk away from your company with a smile on their face and a plan to return, you found it. And any business organization can adapt the tools and techniques in this book.Colin Cowie, one of the world&’s most sought-after event planners, shares the hard-won and hard-nosed advice he has learned through entertaining and engaging stories and examples. He gives readers the indisputable blueprint for creating a customer-service culture that anyone can tailor to their own needs, whether you&’re a shopkeeper, corporate marketing director, or budding event planner.Upon coming to the United States from South Africa with $400 in his pocket, Colin built his highly successful catering and event-planning business from the ground up to become event planner to the most respected tastemakers and personalities in the world—including Oprah Winfrey, Jennifer Lopez, Ryan Seacrest, and Kim Kardashian, to name a few.In this book, you will:Learn how to formulate your own vision, mission statements, and guiding principles, and effectively communicate them to your team.Learn how you can align your vision with your essential mission statement.Discover the core values, including service and accountability, that fuel Colin&’s customer-care ethos, and how you can apply those values to your own business.Have a renewed understanding of how vitally important it is that you take good care of the people who work for you so they, in turn, can care for your customers.Become armed to inspire and empower your team.Be guided to create your own &“bible&” of scripts, protocols, and procedures that will streamline customer-care situations while making every customer feel like their individual desires are being taken care of.Learn how to use every complaint as an opportunity, as well as why you should be more afraid of a client who doesn&’t complain when something goes wrong versus one who does.
The Gold Standard: Rules to Rule By
by Ari GoldAri Gold is known for his ruthless approach to deal-making and client relationships that made him one of, if not the, most powerful and sought-after agents in Hollywood until he retired in 2011. In his new book THE GOLD STANDARD, Gold will illuminate, for the first time, his unique, effective and, some would say, outrageous philosophies on running a successful business, client management, employee motivation, keeping a happy home life, and other keys to his many successes. Brash, emphatic, instructive and always wise, Gold's book will rival business and leadership bestsellers the world over. In his own words and with his trademark enthusiasm, Gold's tome will be the only book anyone wanting to make something of him or herself will ever need. Ari Gold says: "In my humble opinion, if you want to run a successful business this is the only book you'll ever have to read. And my humble opinion is never wrong."
Gold Standard: How to Rock the World and Run an Empire
by Kym Gold Sharon SoboilKym Gold’s mantra "never settle for a no, always look for a yes” is what led her to co-create True Religion Brand Jeans, a major retail clothing company which she sold for close to a billion dollars in 2013. In Gold Standard, she finally gives her side of the story of how the once fledgling jeans company that nobody wanted, went on to become a giant, revolutionizing player in the fashion industry. As having to constantly arm herself in the "boys club” world of the fickle fashion business, Kym went from being one of True Religion’s majority shareholders, and their lead female clothing designer, to being both served divorce papers by her partner, and having her company ripped from under her, within an hour, on Valentine’s Day in 2007. Since then she has climbed back up the ladder and catapulted into the coveted 1% of the richest Americans. In Gold Standard, Kym’s savvy business and fashion branding experience of thirty years gives a behind the scenes look into the always changing fashion industry. It also mixes in her compelling personal journey, a compassionate view for women under the pressures of holding together a career, finances, family and trying to balance it all. Kym motivates readers to throw the gold gloves on and put up a fight.
The Gold Standard: Building a World-Class Team
by Mike KrzyzewskiHalf a book on basketball, half a book on management techniques, The Gold Standard captures Coach K's personal style and approach to getting different (and sometimes difficult) people to work hard and succeed in reaching a common goal."In all forms of leadership, whether you are a coach, a CEO, or a parent, there are four words that, when said, can bring out the best in your team, your employees, and your family...I BELIEVE IN YOU. These four words can mean the difference between a fear of failure and the courage to try."In his previous bestselling books, Coach K has guided readers to success the way he has guided his teams at Duke University—with the power of his inspirational words and phenomenal leadership skills.But that was with college kids. Now, Coach K has stepped up to take on an entirely new challenge: volunteering to coach the US Olympic Basketball team.Comprised of some of the biggest NBA stars, Coach K had to work with huge egos and personal rivalries in order to create an American team that could win against the best competition in the world and restore Team USA to the gold standard of basketball.This is more than a celebratory book—it's Coach K's first-hand account of how he dealt with such stars as Lebron James, Kobe Bryant, Carmelo Anthony, and all the rest to buy into his "total team" play.