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Green Marketing in Emerging Economies: A Communications Perspective (Palgrave Studies of Marketing in Emerging Economies)
by Emmanuel Mogaji Ogechi Adeola Robert E. Hinson Chipo Mukonza Isaiah Adisa Ayça Can KirgizLiterature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green offerings of an organisation to the consumers. Emerging markets particularly provide unique opportunities for green product innovations to thrive due to their rapid industrialisation and economic growth; hence the value proposition of organisations must be rightly communicated to the consumers. The book is part of a multi-volume work that highlights the goals of green marketing, such as influencing consumers’ green adoption, behaviour, and attitude towards sustainability practices. This book provides insights to researchers, students and practitioners interested in marketing and sustainability initiatives in the context of emerging markets. It is also recommended for marketing managers and brand consultants who desire an in-depth understanding of how to communicate their organisation’s green offerings while positioning the organisation as a green brand to influence consumers’ green purchasing behaviours.
Green Marketing in Emerging Markets: Strategic and Operational Perspectives (Palgrave Studies of Marketing in Emerging Economies)
by Emmanuel Mogaji Ogechi Adeola Robert E. Hinson Chipo Mukonza Isaiah Adisa Ayça Can KirgizGreen marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from rapid industrialisation requires urgent attention. Promoting environmentally responsible practices through green marketing has been identified as a key solution.This book provides theoretical and practical insights into how businesses in emerging economies can integrate green objectives into their marketing activities to achieve sustainable outcomes and attain green-focused goals. It discusses green marketing from strategic and operational perspectives, which considers target consumers, products, processes, promotion and sustainability of resources and presents the institutional logic of embedding greenness across organisational marketing activities. Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book. Ultimately, this collection contributes to and extends theoretical conversations on green marketing while also providing actionable recommendations for organisations and the larger society in emerging economies.Chipo Mukonza is a Lecturer at the Tshwane University of Technology in Polokwane, South Africa. Ogechi Adeola is an Associate Professor of Marketing at the Lagos Business School, Pan-Atlantic University, Nigeria. Isaiah Adisa is a management researcher and consultant based in Nigeria.Robert E. Hinson is a Professor and Head of the Department of Marketing and Entrepreneurship at the University of Ghana Business School.Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, United Kingdom.
The Green Marketing Manifesto
by John GrantWe are currently eating, sleeping and breathing a new found religion of everything 'green'. At the very heart of responsibility is industry and commerce, with everyone now racing to create their 'environmental' business strategy. In line with this awareness, there is much discussion about the 'green marketing opportunity' as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a 'Green Matrix' as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.
Green Monday
by Billy Chan Dawn Lau Jose B. AlvarezThis case describes the entrepreneurial journey of David Yeung, from campaigning for plant-based diets to building Green Monday, a purpose-driven business and an ecosystem based in Hong Kong comprising a retail platform, an alternative meat brand ("OmniPork"), a non-profit foundation, and an impact investment arm. Green Monday had been reshaping the traditional concept of plant-based food into a modern and aspirational lifestyle by providing more food options to the growing number of flexitarian consumers in Hong Kong and beyond. But in fall 2021, challenges were emerging that could slow its rapid growth. Externally, the breakdown of the global supply chain caused by the Covid-19 pandemic was affecting the company's expansion into new markets, such as mainland China, the U.S., and Southeast Asia. Internally, the strategy of operating multiple business models was testing the startup's ability to find a balance between growing the business without diluting its strong mission and purpose. Given these constraints, Yeung had some important decisions to make regarding Green Monday's growth plans. Should he continue the multi-business strategy or should he be more focused?
Green Money: How to Reduce Waste, Build Wealth, and Create a Better Future for All
by Kara PerezDiscover the path to a wealthier, more sustainable future Green Money: How to Reduce Waste, Build Wealth, and Create a Better Future for All is a startlingly insightful and compelling book that redefines personal finance through the twin lenses of environmental sustainability and community, offering actionable steps to not only improve your financial health but also make a positive impact on the planet. Kara Perez, a visionary in sustainable personal finance, shares her unique approach to breaking free from outdated financial advice, demonstrating how you can achieve a fulfilling life that values community, sustainability, and financial well-being. Filled with real-world anecdotes, cutting-edge research, and hands-on money exercises, this book equips you with the tools needed to take immediate action towards a brighter, greener future. You'll explore topics like: How to navigate the challenges of thrifting, tackle eco-anxiety, invest ethically, and engage in environmental justice, all while securing your financial future How overconsumption and reliance on fossil fuels became the norm and how we can find practical alternatives that work better for us and the planet Why systems, and not individuals, are the real problem Ideal for young professionals, growing families, entrepreneurs, small business owners, and financial planners alike, Green Money is more than a book—it's a movement towards integrating financial success with environmental stewardship. Join Kara Perez in transforming how you think about money and take the first step towards building wealth and creating a better future for all.
Green Mountain Coffee Roasters: Confidential Information for Negotiation with Keurig
by Thomas R. Eisenmann Shikhar Ghosh James K. SebeniusCase provides confidential information for students assuming the role of Green Mountain Coffee Roasters (GMCR) senior executives in a negotiation to license technology from Keurig, a startup that has developed an innovative "portion pack" coffee brewing solution. The negotiation will determine the royalty to be paid to Keurig by GMCR, who will bear capital expenditures, and determine whether GMCR secures exclusive distribution rights to Keurig's system.
Green Mountain Coffee Roasters, Inc.
by Zoe Yang Christopher MarquisA company with a strong commitment toward corporate social responsibility since its founding days, Green Mountain faced an ethical decision point in 2007 as new information from the field uncovered a chronic dire problem facing coffee communities-seasonal starvation. Company leaders are driven to re-assess their social impact and address this widespread problem while aligning their efforts with their broader, rapidly expanding business of selling coffee.
The Green New Deal: Why the Fossil Fuel Civilization Will Collapse by 2028, and the Bold Economic Plan to Save Life on Earth
by Jeremy RifkinNew York Times–Bestselling Author: The renowned economic theorist explains how America can—and must—create a post-fossil fuel culture to survive.We can’t keep doing business as usual. Facing a global emergency, a younger generation has spearheaded a national conversation around a Green New Deal—a movement with the potential to revolutionize society. But while the Green New Deal has become a lightning rod in the political sphere, there is a parallel movement emerging within the business community that will shake the very foundation of the global economy in coming years.Key sectors of the economy are fast-decoupling from fossil fuels in favor of ever-cheaper solar and wind energies and the new business opportunities and employment that accompany them. New studies are sounding the alarm that trillions of dollars in stranded fossil fuel assets could create a carbon bubble likely to burst by 2028, causing the collapse of the fossil fuel civilization. The marketplace is speaking, and governments will need to adapt if they are to survive and prosper.In The Green New Deal, Jeremy Rifkin delivers the political narrative and economic plan for the Green New Deal that we need at this critical moment in history. The concurrence of a stranded fossil fuel assets bubble and a green political vision opens up the possibility of a massive shift to a post-carbon ecological era, in time to prevent a temperature rise that will tip us over the edge into runaway climate change. With twenty-five years of experience implementing Green New Deal–style transitions for both the European Union and the People’s Republic of China, Rifkin offers his vision for how to transform the global economy and save life on Earth.“The Green New Deal takes a stance quite different from that of typical Green New Deal supporters . . . he’s interested in building factories, farms, and vehicles in a fossil-free world, asserting that ‘the Green New Deal is all about infrastructure.’” —The New York Times Book Review“An urgent endorsement of efforts to remake a doomed fossil-fuel economy before it’s too late.” —Kirkus Reviews
The Green New Deal and the Future of Work
by Richard A. Walker Hillary Angelo Raj Patel Jim Goodman Alyssa Battistoni Stephanie Luce Wilson Sherwin Dustin Guastella Mindy Isser Todd E. Vachon Harvey Molotch Daniel Aldana Cohen J. Mijin Cha Lara Skinner Clark A. Miller Olúfẹ́mi O. Táíwò Harry C. Boyte Trygve Throntveit Richard LachmannCatastrophic climate change overshadows the present and the future. Wrenching economic transformations have devastated workers and hollowed out communities. However, those fighting for jobs and those fighting for the planet have often been at odds. Does the world face two separate crises, environmental and economic? The promise of the Green New Deal is to tackle the threat of climate change through the empowerment of working people and the strengthening of democracy. In this view, the crisis of nature and the crisis of work must be addressed together—or they will not be addressed at all.This book brings together leading experts to explore the possibilities of the Green New Deal, emphasizing the future of work. Together, they examine transformations that are already underway and put forth bold new proposals that can provide jobs while reducing carbon consumption—building a world that is sustainable both economically and ecologically. Contributors also debate urgent questions: What is the value of a federal jobs program, or even a jobs guarantee? How do we alleviate the miseries and precarity of work? In key economic sectors, including energy, transportation, housing, agriculture, and care work, what kind of work is needed today? How does the New Deal provide guidance in addressing these questions, and how can a Green New Deal revive democracy? Above all, this book shows, the Green New Deal offers hope for a better tomorrow—but only if it accounts for work’s past transformations and shapes its future.
The Green New Deal from Below: How Ordinary People Are Building a Just and Climate-Safe Economy
by Jeremy BrecherA visionary program for national renewal, the Green New Deal aims to protect the earth’s climate while creating good jobs, reducing injustice, and eliminating poverty. Its core principle is to use the necessity for climate protection as a basis for realizing full employment and social justice. Jeremy Brecher goes beyond the national headlines and introduces readers to the community, municipal, county, state, tribal, and industry efforts advancing the Green New Deal across the United States. Brecher illustrates how such programs from below do the valuable work of building constituencies and providing proofs of concept for new ideas and initiatives. Block by block, these activities have come together to form a Green New Deal built on a strong foundation of small-scale movements and grassroots energy. A call for hope and a better tomorrow, The Green New Deal from Below offers a blueprint for reconstructing society on new principles to avoid catastrophic climate change.
Green Nudging im E-Commerce: Wie Sie nachhaltige Kaufentscheidungen im Onlinehandel fördern
by Tamara Ebner Julian Sauer Sarah SpitzerDieses Buch bietet einen Einstieg in die Entwicklung und Herausforderungen des nachhaltigen Konsumverhaltens im E-Commerce und zeigt auf, wie mittels Nudging im Onlinehandel bewusster Konsum gefördert werden kann. In den letzten Jahren hat sich ein gesteigertes Interesse an Nachhaltigkeit entwickelt und eine Vielzahl an Konsument:innen äußert die Absicht, bei Kaufentscheidungen vornehmlich ökologischen und sozialen Aspekten mehr Gewicht einzuräumen. In der Praxis lässt sich hingegen häufig beobachten, dass diese Absichten nicht in tatsächliche Handlungen überführt werden. Insbesondere im E-Commerce verleitet das komplexe und vielfältige Angebot dazu, einfache statt bewusste Entscheidungen zu treffen. Digital Green Nudges setzen hier an und können als „Anstupser“ verstanden werden, bei Konsument:innen Verhaltensänderungen zugunsten eines bewussten, ökologischen Konsums zu erwirken. Die Autor:innen liefern einen Überblick der verschiedenen Ausprägungen von Nudging im Allgemeinen und zeigen anhand von Praxisbeispielen auf, wie diese speziell auf den nachhaltigen Onlinehandel übertragen werden können. Der vorgestellte Handlungsleitfaden sowie die Evaluierung des Nudging-Konzepts helfen Onlinehändler:innen, selbst Digital Green Nudges zu konzipieren und deren Einsatz zielorientiert zu gestalten.
The Green Office Manual: A Guide to Responsible Practice
by Wastebusters LtdThis revised second edition highlights the opportunities for achieving cost savings and environmental improvements to enhance competitiveness in organizations of all sizes, with specific guidance for small businesses. The manual sets out effective and simple mechanisms to encourage participation and commitment from both staff and suppliers. It builds on the advice of the first edition, with a wide range of new case studies from different sectors, including retailers, hotels and hospitality, schools and educational institutions, airports and prisons, and plenty of office-based examples. A new chapter on environmental reporting considers international developments in environmental management, reporting and sustainable business, including the Global Reporting Initiative and the European Environmental Reporting Awards, with a link to DETR guidance. An extended chapter on energy and utilities provides an update on environmental legislation, government position and industry trends. An office waste chapter looks at examples of successful waste exchanges that save disposal costs to donors and purchase costs to recipients.
Green Organizations: Driving Change with I-O Psychology (Applied Psychology Series)
by Ann Hergatt Huffman Stephanie R. KleinThis book is a landmark in showing how industrial-organizational psychology and related fields contribute to environmental sustainability in organizations. Industrial-organizational psychology embraces a scientist/practitioner model: evidence-based best practice to solve real-world issues. The contributors to this book are experts in science and practice, demonstrating the ways in which human-organization interactions can drive change to produce environmentally beneficial outcomes. Overall, the authors address cogent issues and provide specific examples of how industrial-organizational psychology can guide interventions that support and maintain environmentally sound practices in organizations. Green Organizations can be used as a general reference for researchers, in courses on sustainable business, corporate social responsibility, ethical management practices and social entrepreneurship. The book will provide an excellent overview for anyone interested in sustainability in organizations, and will serve as a valuable guide to industrial-organizational psychology and management professionals.
Green Oslo: Visions, Planning and Discourse (Urban Planning And Environment Ser.)
by Per Gunnar RøeAs urban regions face the demand to decrease fossil fuel dependency, many cities in the developing world are undertaking initiatives designed to create a greener city by aiming for a more sustainable form of urban development and, to do so, they need to evaluate existing modes of transportation and patterns of land use. Focusing on Oslo, an early leader in urban environmental policy making and a European 'green city' award winner, it argues that this evaluation must adopt and integrate two approaches: firstly, as a process of ecological modernization based on a combination of transit, densification, and mixed use development and secondly, as an opportunity to reconsider the character and substance of the built environment as a reflection of natural values, landscapes and natural resources of the wider region. Environmental debate and concern is widespread in Oslo, and this is reflected in its earlier planning decisions to leave intact large forest reserves, its successful ecological restoration of the Oslo fjord, the importance of outdoor culture among its residents, the relatively progressive political agenda of Norway, This book provides an opportunity for a critical assessment of the limitations and opportunities inherent in 'green Oslo' and suggests the need for much broader integrative approaches. It concludes by highlighting lessons which other cities might learn from Oslo.
Green Outcomes in the Real World: Global Forces, Local Circumstances, and Sustainable Solutions
by Peter McMannersOver the last three decades the world economy has grown strongly on the back of 'globalization' supported by the policies of free-trade, open markets and privatisation. Support has also grown for the concept of 'sustainability', meeting the needs of the present without compromising the ability of future generations to meet their own needs. But as the Earth's systems come under increasing strain, the inherent conflict between sustainability and globalization has been exposed. Green Outcomes in a Real World examines the shift in thinking required to reconcile these two important areas of policy. In this ground breaking book, Peter McManners has coined the term 'Proximization' to define a new policy framework. The principles of Proximization are: 'sustainability', 'subsidiarity', 'primacy of the state' and 'market economics' and the application of these familiar concepts towards a sustainable globalised world is novel and different. The author argues that adherence to the principles of proximization will return world society to a stable natural order, and will mean changes. Global commodity flows will reduce and barriers to migration will increase. National governments will demand more control over their finances leading to restrictions on capital flows. Indeed, Peter believes that an element of 'selfish determination' is needed. The new world order will be sustainable by design. Global organisations such as the UN, national governments and global corporations will have to understand and apply a different paradigm. The arguments in this book do not reflect the idealism or even naivety of some of the green movement. This book is about hard-edged reality presented by an author with huge experience and a deep understanding of the business perspective. It will appeal to a wide range of professionals involved in setting policy and future direction for businesses, governments, and non-governmental bodies, as well as to those with an academic interest in business, economics, social and environmental issues, and public policy.
Green Pages: The Business of Saving the World (Routledge Library Editions: Environmental and Natural Resource Economics)
by John Elkington Tom Burke Julia HailesOriginally published in 1988. Europeans want a better environment. Increasingly, too, they are demanding the products, services, legislation and policies that will provide it. Green Pages reveals what Europe’s environmentalists plan to do next and how environmental pressures will threaten major markets – and at the same time opens up new opportunities for business, investment and employment. Green Pages is a fantastic reference source for green enterprise, and will be of interest to students of environmental economics.
The Green Paradox: A Supply-Side Approach to Global Warming
by Hans-Werner SinnA leading economist develops a supply-side approach to fighting climate change that encourages resource owners to leave more of their fossil carbon underground.The Earth is getting warmer. Yet, as Hans-Werner Sinn points out in this provocative book, the dominant policy approach—which aims to curb consumption of fossil energy—has been ineffective. Despite policy makers' efforts to promote alternative energy, impose emission controls on cars, and enforce tough energy-efficiency standards for buildings, the relentlessly rising curve of CO2 output does not show the slightest downward turn. Some proposed solutions are downright harmful: cultivating crops to make biofuels not only contributes to global warming but also uses resources that should be devoted to feeding the world's hungry. In The Green Paradox, Sinn proposes a new, more pragmatic approach based not on regulating the demand for fossil fuels but on controlling the supply.The owners of carbon resources, Sinn explains, are pre-empting future regulation by accelerating the production of fossil energy while they can. This is the “Green Paradox”: expected future reduction in carbon consumption has the effect of accelerating climate change. Sinn suggests a supply-side solution: inducing the owners of carbon resources to leave more of their wealth underground. He proposes the swift introduction of a “Super-Kyoto” system—gathering all consumer countries into a cartel by means of a worldwide, coordinated cap-and-trade system supported by the levying of source taxes on capital income—to spoil the resource owners' appetite for financial assets.Only if we can shift our focus from local demand to worldwide supply policies for reducing carbon emissions, Sinn argues, will we have a chance of staving off climate disaster.
The Green Paradox
by Hans-Werner SinnThe Earth is getting warmer. Yet, as Hans-Werner Sinn points out in this provocative book, the dominant policy approach--which aims to curb consumption of fossil energy--has been ineffective. Despite policy makers' efforts to promote alternative energy, impose emission controls on cars, and enforce tough energy-efficiency standards for buildings, the relentlessly rising curve of CO2 output does not show the slightest downward turn. Some proposed solutions are downright harmful: cultivating crops to make biofuels not only contributes to global warming but also uses resources that should be devoted to feeding the world's hungry. In The Green Paradox, Sinn proposes a new, more pragmatic approach based not on regulating the demand for fossil fuels but on controlling the supply. The owners of carbon resources, Sinn explains, are pre-empting future regulation by accelerating the production of fossil energy while they can. This is the "Green Paradox": expected future reduction in carbon consumption has the effect of accelerating climate change. Sinn suggests a supply-side solution: inducing the owners of carbon resources to leave more of their wealth underground. He proposes the swift introduction of a "Super-Kyoto" system--gathering all consumer countries into a cartel by means of a worldwide, coordinated cap-and-trade system supported by the levying of source taxes on capital income--to spoil the resource owners' appetite for financial assets. Only if we can shift our focus from local demand to worldwide supply policies for reducing carbon emissions, Sinn argues, will we have a chance of staving off climate disaster.
Green Planet Blues
by Geoffrey D. Dabelko Edited by Ken ConcaRevised and updated throughout, this unique anthology examines global environmental politics from a range of perspectives#151;contemporary and classic, activist and scholarly#151;and reflects voices of the powerless and powerful. Paradigms of sustainability, environmental security, and ecological justice illustrate the many ways environmental problems and their solutions are framed in contemporary international debates about climate, water, forests, toxics, energy, food, biodiversity, and other environmental challenges of the twenty-first century. Organized thematically, the selections offer a truly global scope. Seventeen new readings discuss climate justice, environmental peacebuilding, globalization, land grabs, corporate environmentalism, climate adaptation, gender, disaster risk, resilience, and the future of global environmental politics in the wake of the #147;Rio+20” global summit of 2012. This book stresses the underlying questions of power, interests, authority, and legitimacy that shape environmental debates, and it provides readers with a global range of perspectives on the critical challenges facing the planet and its people.
Green Planet Blues
by Geoffrey D. Dabelko Edited by Ken ConcaRevised and updated throughout, this unique anthology examines global environmental politics from a range of perspectives#151;contemporary and classic, activist and scholarly#151;and reflects voices of the powerless and powerful. Paradigms of sustainability, environmental security, and ecological justice illustrate the many ways environmental problems and their solutions are framed in contemporary international debates about climate, water, forests, toxics, energy, food, biodiversity, and other environmental challenges of the twenty-first century. Organized thematically, the selections offer a truly global scope. Seventeen new readings discuss climate justice, environmental peacebuilding, globalization, land grabs, corporate environmentalism, climate adaptation, gender, disaster risk, resilience, and the future of global environmental politics in the wake of the #147;Rio+20” global summit of 2012. This book stresses the underlying questions of power, interests, authority, and legitimacy that shape environmental debates, and it provides readers with a global range of perspectives on the critical challenges facing the planet and its people.
Green Planning for Cities and Communities: Novel Incisive Approaches to Sustainability (Research for Development)
by Giuliano Dall’O’This book addresses key issues across the field of sustainable urban planning, and provides a unique reference tool for planners, engineers, architects, public administrators, and other experts. The evolution of cities and communities is giving rise to pressing energy and environmental problems that demand concrete solutions. In this context, urban planning is inevitably a complex activity that requires a sound analytical interpretation of ongoing developments, multidisciplinary analysis of the available tools and technologies, appropriate political management, and the ability to monitor progress objectively in order to verify the effectiveness of the policies implemented. This book is exceptional in both the breadth of its coverage and its focus on the interactions between different elements. Individual sections focus on strategies and tools for green planning, energy efficiency and sustainability in city planning, sustainable mobility, rating systems, and the smart city approach to improving urban-scale sustainability. The authors draw on their extensive practical experience to provide operational content supplementing the theoretical and methodological elements covered in the text, and each section features informative case studies.
Green Post-Communism?: Environmental Aid, Polish Innovation and Evolutionary Political Economics (Routledge Studies Of Societies In Transition Ser. #Vol. 10)
by Mikael SandbergThis book asks whether foreign aid can help post-communist societies to steer their technological innovation systems in more environmentally sound directions. Mikael Sandberg examines the legacy of Soviet-type innovation systems, then looks at opportunities for greener innovations in post-communist Poland, considering:* institutional transformation
Green Power: Perspectives on Sustainable Electricity Generation
by Mauro F. Guillén João Neiva de FigueiredoGreen Power: Perspectives on Sustainable Electricity Generation provides a systematic overview of the current state of green power and renewable electrical energy production in the world. Presenting eight in-depth case studies of green power production and dissemination, it illustrates the experiences and best practices of various countries on this
Green Productivity and Cleaner Production: A Guidebook for Sustainability
by Guttila Yugantha Jayasinghe Shehani Sharadha Maheepala Prabuddhi Chathurika WijekoonGreen Productivity and Cleaner Production: A Guidebook for Sustainability focuses on green production processes that could help better achieve global sustainability. It aids readers in realizing the issues with current conventional productivity initiatives and examines the newest methods. Also, it presents numerous real-world applications techniques, which allows users the ability to apply the most appropriate solutions for their situations. Further, it explains measures to achieve green productivity and cleaner production to help maintain high quality, sustainable production chains while simultaneously conserving natural resources and reducing waste. Features: Examines the core theories and techniques for green productivity, waste management, end-of-pipe treatment methods, sustainable production technologies, and cleaner production Written with a simple and easily understandable presentation, applicable for both undergraduate students and practicing professionals alike Provides guidance on how to use different tools and techniques in various problem-solving scenarios Focuses on greening production processes as an initiation to achieve global environmental sustainability Includes numerous illustrations, along with practical examples and tools helpful for readers to understand and apply the approaches presented throughout The subjects covered in Green Productivity and Cleaner Production: A Guidebook for Sustainability are of interest to students, researchers, academicians, and professionals in various industries.
Green Products: Perspectives on Innovation and Adoption
by Mauro F. Guillén João Neiva de FigueiredoSharing successful examples of sustainable products from around the world, Green Products: Perspectives on Innovation and Adoption supplies an in-depth analysis of the key factors that influence the adoption of sustainable products. It examines case studies of green production and consumption from a business perspective considering both techno