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Human-Centered Marketing: How to Connect with Audiences in the Age of AI
by Ashley FausWith the rise of AI, excess of distribution channels, and focus on tracking every touchpoint in order to drive revenue, consumer trust is at an all-time low. To restore trust, brands need to create delightful, seamless, and impactful journeys to connect with the humans behind the screen.Human-Centered Marketing introduces three frameworks to help mid-senior-level marketers find, connect with, and convert audiences. The book helps you map an audience journey that behaves like a playground instead of a linear funnel, evolve the approach to social media to go beyond conversations and instead facilitate and engage with the community and build thought leaders, to build trust and move your audience into the future.Each chapter includes practical advice to help seasoned marketers shift their strategy and offers tactical implementation recommendations. All chapters include real-world examples from companies like Adobe, Hubspot, and Edelman to demonstrate that this shift from the standard playbook actually works.
Human-Centered Service Design for Healthcare Transformation: Development, Innovation, Change
by Mario A. PfannstielThis book explores the use of human-centered service design. Through a variety of case studies and best practices, it highlights ways to systematically improve the provision of healthcare services to different target and age groups in order to understand customer expectations and needs. The book also offers new insights into the dyadic relationship between service provider and customer, each of which has their own set of goals, purposes, and benefits and must cope with a scarcity of resources and opportunities to optimize and design. Written by recognized experts, scholars, and practitioners, this book demonstrates how, where, and when to successfully apply human-centered service design at multiple levels, including corporate, departmental, and product/service. Value-added services are not only assessed in terms of their effectiveness, efficiency, and productivity, but also bearing in mind human emotions, interactions, and communication techniques as an important part of service provision. Accordingly, the book will appeal to scholars and practitioners in the hospital and healthcare sector, and to anyone interested in organizational development, service business model innovation, customer involvement and perceptions, and the service experience.
Human-Centred Economics: The Living Standards of Nations
by Richard SamansThis open access book examines the chronic underperformance of economies with respect to inclusion, sustainability and resilience. It finds that the standard liberal economic growth and development model has evolved over the past century in a fundamentally unbalanced manner that underemphasizes the crucial role of institutions – legal norms, policy incentives and public administrative capacities – in translating market-based growth in the production of goods and services into broad and sustainable gains in social welfare at the household level. Correcting this imbalance of emphasis in economic theory and policy between markets and institutions, production and distribution, and national income and household living standards is the single most important step required to transcend 20th century trickle-down “neoliberalism” and replace it with a more human-centred model of economic progress in the 21st century. The book breaks new ground by integrating the principal institutional dimensions of the social contract into the heart of macroeconomic theory and presenting extensive corresponding reforms of domestic and international economic policy to refocus them on the median living standards, rather than primarily aggregate wealth or GDP, of nations. This is the bottom-line measure of national economic performance, and it depends on the strength of both markets of exchange and institutions in such areas as labour and social protection, financial and corporate governance, competition and rents, anti-corruption, infrastructure and basic necessities, environmental protection, education and skilling, etc. Extensive comparative data are presented demonstrating that countries at every level of economic development have ample policy space to narrow their “welfare gaps” – their underperformance on these and other key aspects of household living standards relative to the frontier of leading policy practice in peer countries.
Human-Centred Technology Management for a Sustainable Future: Volume 1: Human-Centred Technology Approaches, Proceedings of the 33rd IAMOT Conference, Porto, Portugal, 2024 (Springer Proceedings in Business and Economics)
by Gustavo Dalmarco Ricardo Zimmermann José Coelho Rodrigues Ana SimoesThis proceedings volume contains selected papers from the 33rd International Association for Management of Technology (IAMOT) Conference, held from July 8-11, 2024, in Porto, Portugal. It is the second volume of a three-volume set of conference proceedings focused on technologies for a sustainable future. The book explores the challenges and opportunities in today's social and business landscapes, delving into innovative and disruptive concepts. With a special emphasis on the role of technologies, it sheds light on how they enable novel approaches to address current issues. The volume demonstrates that, following the principles of Industry 5.0, technologies can go far beyond productivity and economic gains, contributing to the benefit and comfort of human workers. It also elucidates the necessity of adopting a human-centered approach in utilizing technology to adapt production processes to workers' needs, while ensuring that the implementation of new technologies does not infringe upon the fundamental rights of workers.
Human-Centred Technology Management for a Sustainable Future: Volume 2: Technologies for a Sustainable Future, Proceedings of the 33rd IAMOT Conference, Porto, Portugal, 2024 (Springer Proceedings in Business and Economics)
by Gustavo Dalmarco Ricardo Zimmermann José Coelho Rodrigues Ana SimoesThis proceedings volume contains selected papers from the 33rd International Association for Management of Technology (IAMOT) Conference, held from July 8-11, 2024, in Porto, Portugal. It is the second volume of a three-volume set of conference proceedings focused on technologies for a sustainable future. The book explores the challenges and opportunities in today's social and business landscapes, delving into innovative and disruptive concepts. With a special emphasis on the role of technologies, it sheds light on how they enable novel approaches to address current issues. The volume demonstrates that, following the principles of Industry 5.0, technologies can go far beyond productivity and economic gains, contributing to the benefit and comfort of human workers. It also elucidates the necessity of adopting a human-centered approach in utilizing technology to adapt production processes to workers' needs, while ensuring that the implementation of new technologies does not infringe upon the fundamental rights of workers.
Human-Centred Technology Management for a Sustainable Future: Volume 3: Innovation Management for Sustainability and Resilience, Proceedings of the 33rd IAMOT Conference, Porto, Portugal, 2024 (Springer Proceedings in Business and Economics)
by Gustavo Dalmarco Ricardo Zimmermann José Coelho Rodrigues Ana SimoesThis proceedings volume contains selected papers from the 33rd International Association for Management of Technology (IAMOT) Conference, held from July 8-11, 2024, in Porto, Portugal. It is the second volume of a three-volume set of conference proceedings focused on technologies for a sustainable future. The book explores the challenges and opportunities in today's social and business landscapes, delving into innovative and disruptive concepts. With a special emphasis on the role of technologies, it sheds light on how they enable novel approaches to address current issues. The volume demonstrates that, following the principles of Industry 5.0, technologies can go far beyond productivity and economic gains, contributing to the benefit and comfort of human workers. It also elucidates the necessity of adopting a human-centered approach in utilizing technology to adapt production processes to workers' needs, while ensuring that the implementation of new technologies does not infringe upon the fundamental rights of workers.
Human-Centric Decision and Negotiation Support for Societal Transitions: 24th International Conference on Group Decision and Negotiation, GDN 2024, Porto, Portugal, June 3–5, 2024, Proceedings (Lecture Notes in Business Information Processing #509)
by Pascale Zaraté Yu Maemura Marta Campos Ferreira Thomasz WachowiczThis book constitutes the refereed proceedings of the 24th International Conference on Group Decision and Negotiation, GDN 2024, which took place in Porto, Portugal, during June 2–5, 2024. The field of Group Decision and Negotiation focuses on decision processes with at least two participants and a common goal but conflicting individual goals. Research areas of Group Decision and Negotiation include electronic negotiations, experiments, the role of emotions in group decision and negotiations, preference elicitation and decision support for group decisions and negotiations, and conflict resolution principles. The 13 full papers presented in this volume were carefully reviewed and selected from 100 submissions. They were organized in the following topical sections: Conflict Resolution; Preference Modeling for Group Decision and Negotiation; Collaborative and Responsible Negotiation Support Systems and Studies.
Human-Centric Smart Manufacturing Towards Industry 5.0
by Lihui Wang Dimitris Mourtzis Baicun Wang Pai ZhengThis book presents a set of innovative solutions to human-centric manufacturing systems, offering critical insights and comprehensive application guidelines for understanding how to realize human-centric smart manufacturing by exerting its power and influence towards Industry 5.0. While human-centric manufacturing possesses a substantial and growing body of knowledge, there are distinct research gaps that are not sufficiently addressed. With the development of enabling technologies, it is necessary to propose more precise, robust, and practical approaches in support of smart manufacturing towards Industry 5.0. As a response to the new research opportunities, this book presents and highlights the latest development on applying advanced techniques in human-centric manufacturing. The book will be of interest to a broad readership, from academic researchers to practicing engineers
Human-Computer Etiquette: Cultural Expectations and the Design Implications They Place on Computers and Technology (Supply Chain Integration Modeling, Optimization and Application)
by Caroline C. Hayes Christopher A. MillerWritten by experts from various fields, this edited collection explores a wide range of issues pertaining to how computers evoke human social expectations. The book illustrates how socially acceptable conventions can strongly impact the effectiveness of human-computer interactions and how to consider such norms in the design of human-computer inter
Human-Computer Interaction and Management Information Systems: Applications (Advances In Management Information Systems Ser.)
by Dennis F. Galletta Yahong Zhang"Human-Computer Interaction and Management Information Systems: Applications" offers state-of-the-art research by a distinguished set of authors who span the MIS and HCI fields. The original chapters provide authoritative commentaries and in-depth descriptions of research programs that will guide 21st century scholars, graduate students, and industry professionals. Human-Computer Interaction (or Human Factors) in MIS is concerned with the ways humans interact with information, technologies, and tasks, especially in business, managerial, organizational, and cultural contexts. It is distinctive in many ways when compared with HCI studies in other disciplines. The MIS perspective affords special importance to managerial and organizational contexts by focusing on analysis of tasks and outcomes at a level that considers organizational effectiveness. With the recent advancement of technologies and development of many sophisticated applications, human-centeredness in MIS has become more critical than ever before. This work focuses on applications and evaluations including special case studies, specific contexts or tasks, HCI methodological concerns, and the use and adoption process.
Human-Driven Experience: The Battle for Trust in the Digital Age
by Robert HarlesExplore the human side of the latest digital technologies and trends In Human-Driven Experience: The Battle for Trust in a Digital Age, veteran digital strategist delivers a must-read exploration of how to capture the attention of consumers whose tolerance for inauthenticity is at an all-time low. In the book, you&’ll discover ways to harness the sometimes whiplash-inducing pace of change in the marketplace to accelerate innovation in your own organisation. The author discusses the need for increased mobility between functional areas like information technology, digital and marketing and how privacy and security must become essential components of your brand's promise to consumers. You'll also find: Strategies for creating end-to-end digital experiences that hit home with consumers Techniques for rising above the ever-loudening din of inauthentic advertising and marketing that has made consumers increasingly sceptical of new and established brands Incisive discussions of how data is becoming ever more targeted, identifiable and real-time – and what to do about it Perfect for executives, managers and other business leaders, Human-Driven Experience is also a can't-miss resource for marketing, digital and IT professionals looking for ways to make sense of a consumer landscape that's been turned upside down by digital technologies.
Human-System Integration in the System Development Process: A NEW LOOK
by National Research Council of the National AcademiesIn April 1991 BusinessWeek ran a cover story entitled, “I Can't Work This ?#!!@ Thing,” about the difficulties many people have with consumer products, such as cell phones and VCRs. More than 15 years later, the situation is much the same--but at a very different level of scale. The disconnect between people and technology has had society-wide consequences in the large-scale system accidents from major human error, such as those at Three Mile Island and in Chernobyl. To prevent both the individually annoying and nationally significant consequences, human capabilities and needs must be considered early and throughout system design and development. One challenge for such consideration has been providing the background and data needed for the seamless integration of humans into the design process from various perspectives: human factors engineering, manpower, personnel, training, safety and health, and, in the military, habitability and survivability. This collection of development activities has come to be called human-system integration (HSI). Human-System Integration in the System Development Process reviews in detail more than 20 categories of HSI methods to provide invaluable guidance and information for system designers and developers.
Human-computer Interaction and Management Information Systems: Foundations (Advances In Management Information Systems Ser.)
by Ping Zhang Dennis F. Galletta"Human-Computer Interaction and Management Information Systems: Foundations" offers state-of-the-art research by a distinguished set of authors who span the MIS and HCI fields. The original chapters provide authoritative commentaries and in-depth descriptions of research programs that will guide 21st century scholars, graduate students, and industry professionals. Human-Computer Interaction (or Human Factors) in MIS is concerned with the ways humans interact with information, technologies, and tasks, especially in business, managerial, organizational, and cultural contexts. It is distinctive in many ways when compared with HCI studies in other disciplines. The MIS perspective affords special importance to managerial and organizational contexts by focusing on analysis of tasks and outcomes at a level that considers organizational effectiveness. With the recent advancement of technologies and development of many sophisticated applications, human-centeredness in MIS has become more critical than ever before. This book focuses on the basics of HCI, with emphasis on concepts, issues, theories, and models that are related to understanding human tasks, and the interactions among humans, tasks, information, and technologies in organizational contexts in general.
Human/Machine: The Future of our Partnership with Machines (Kogan Page Inspire)
by Olivier Blanchard Daniel NewmanWill the workplace of the future be overrun by machines and robots? Are the new frontiers of artificial intelligence (AI) on the cusp of dethroning us in efficiency, intelligence and innovative potential? Automation and AI will augment our human world and potential. The winners of the future of work are those that harness the power of machines to their advantage. Human/Machine is the only guide you need to understand the fourth industrial revolution. It sets out a road map to the challenges ahead, but also unlocks the wondrous opportunities that it offers. Human/Machine explores how we will work symbiotically with machines, detailing how institutions, companies, individuals and education providers will evolve to integrate seamlessly with new technologies. With exclusive case studies, this book offers a glimpse into the future and details how top companies are already thriving on this very special relationship. From gamification in job training to project management teams integrated with bots and predictive technologies that fix problems in the supply chain before they happen, the authors deliver a powerful manifesto for the adoption and celebration of automation and AI. In a much more fluid, skills-based economy, we will all need to prove our worth and future-proof our skills base. This book offers a blueprint to avoid being left behind and unearth the opportunities unique to human-machine partnership ecosystems.
Humana (B) - Strategy Execution
by Regina E. Herzlinger Ashley IfeadikeAfter Humana debuted its new pillar strategy focused on driving integration across members' health care experiences, feedback from investors in private conferences and other forums was positive but stressed the need for execution and faced several questions in order to execute its strategy.
Humana (C) - Reorganization
by Regina E. Herzlinger Ashley IfeadikeA summary of Humana's restructuring of its business around its pillars.
Humana, Inc.: Managing in a Changing Industry
by Stuart C. GilsonIntensifying competition and change in the U.S. health care industry force a large integrated health-care provider to reassess its strategy of operating both hospitals and health insurance plans (HMOs). In an attempt to increase its stock price and operating performance, the company considers a number of alternative restructuring strategies for separating the two businesses, including a corporate spinoff.
Humanise
by Anthony HowardLegendary leaders change the world by putting leadership at theservice of humanity Humanise is a comprehensive look at human-centredleadership, providing insight and guidance for those who want tochange the world. A deep examination of the concept of moralleadership, this book examines what it is, how it's acquired, andhow it can be applied in business, government, and society. Readerswill gain insight into predominant leadership styles exemplified ingovernments and organizations around the world, and discover themissing pieces that come together to more effectively guide peoplethrough challenges and transitions.. With a focus on building asolid foundation, a strong moral compass, and deep empathy forothers, this book shows you how to be a leader wherever you are,build your leadership capability, and make a positive impact on theworld.We are facing a crisis of leadership. Where are the newMandelas? What type of person is that? What are their qualities andattributes? Who will lead us into the future? Humanise is abook for people who want to be the very best version of themselves,the best leader they can be, and impact the world for good.Discover a different perspective on the leadership crisisthroughout the worldCreate your own leadership foundation starting with yourpurpose and principlesTurn your personal moral values into a leadership style thatwill benefit and inspire othersInfluence the individuals and world around you to become a partof the solutionFollowing in the footsteps of Mandela and Ghandi, this bookexplains why great leadership is human-centred, and how you canbecome such a leader, no matter who you are or what position youare in. For those interested in picking up the torch and guidingthe way, Humanise provides a roadmap to the version of youyou've always wanted to be, and that the world needs you to be.
Humanising Safety: A Four-Step Approach
by Tim D'AthThe world of safety for professionals can often be unclear. In an industry that divides the safety world into one of two camps, either traditional or contemporary safety, the lack of knowledge continues to propagate through books, publications, podcasts, social media, and conferences, leaving safety professionals feeling more muddled than informed.Humanising Safety: A Four-Step Approach provides a practical approach to human-centric safety collating the best elements of traditional and contemporary approaches for safety professionals to practise at work. By following this approach, readers will learn to apply humanistic safety principles to any workplace where safety is valued. This book explores the realm of human-centric safety and its intricacies, unpacking topics such as the contradictions and dilemmas of workplace safety, the psychology of safety, the human condition and its contribution to the safety of work, and how safety leaders can synthesise the collective knowledge, skills, expertise, and lived experiences of the people who make up an organisation. Featuring micro-projects for readers to refer to and work through within their organisations, this book allows the reader to navigate the vast sea of information surrounding the opportunities and pitfalls of traditional and contemporary safety approaches through a lens of human-centric safety.This is an easy-to-read book that will appeal to professionals at all career levels where safety is critical to their role, including those in construction, utilities, manufacturing, mining, civil, aviation, and maritime sectors.
Humanising the Workplace: New Proposals and Perspectives (Routledge Library Editions: Human Resource Management Ser. #32)
by Richard N. OttawayA great deal of attention is focused on the problem of improving the working environment. The research involved is not merely a question of improving industrial relations but rather it forms part of the entire inter-disciplinary search for ways of improving the quality of working life. This volume, first published in 1977, presents a range of views from researchers in a variety of disciplines to illustrate what has already been achieved and what goals and objectives ought to be set. This title will be of interest to students of business studies and human resource management.
Humanism Challenges Materialism in Economics and Economic History
by Roderick Floud David Mitch Santhi HejeebuMost of the existing research on economic history relies either solely or ultimately on calculations of material interest to explain the major events of the modern world. However, care must be taken not to rely too heavily on materialism, with its associated confidence in perfectly rational actors that simply do not exist. What is needed for a more cogent understanding of the long history of capitalist growth is a more realistic, human-centered approach that can take account of the role of nonmaterial values and beliefs, an approach convincingly articulated by Deirdre McCloskey in her landmark trilogy of books on the moral and ethical basis of modern economic life. With Humanism Challenges Materialism in Economics and Economic History, Roderick Floud, Santhi Hejeebu, and David Mitch have brought together a distinguished group of scholars in economics, economic history, political science, philosophy, gender studies, and communications who synthesize and build on McCloskey’s work. The essays in this volume illustrate the ways in which the humanistic approach to economics that McCloskey pioneered can open up new vistas for the study of economic history and cultivate rich synergies with a wide range of disciplines. The contributors show how values and beliefs become embedded in the language of economics and shape economic outcomes. Chapters on methodology are accompanied by case studies discussing particular episodes in economic history.
Humanism in Economics and Business
by Martin Schlag Domènec MeléThis book offers different perspectives on Humanism as developed by Catholic Social Teaching, with a particular focus on its relevance in economics and business. The work is composed of three sections, covering what is meant by Christian Humanism, how it links with economic activity, and its practical relevance in the business world of today. It reviews the historical development of Christian Humanism and discusses the arguments which justify it in the current cultural context and how it contributes to human development. The book argues that the current recognition of human dignity and the existence of innate human rights are both ultimately rooted in Christian Humanism. It sets out the importance of the concept for economic activities, and how Christian Humanism can serve as a metaphysical foundation and ethical basis for a social market economy. Applying Christian Humanism to business leads to the centrality of the person in organizations and to seeing the company as a community of persons working together for the common good. Three thought-provoking case studies illustrate the wide-reaching positive impacts of applying Christian Humanism in the organization.
Humanism in Marketing: Responsible Leadership and the Human-to-Human Approach (Humanism in Business Series)
by Philip Kotler Waldemar Pfoertsch Fabio Ancarani Ivan UretaThis edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane form of capitalism. Particularly in the midst of our tumultuous era, this book has an added importance, and the twelve chapters represent a crucial update on the current status of marketing, ethics and humanistic management. Leading scholars have contributed chapters displaying an interdisciplinary take on humanistic marketing, featuring global examples and cutting-edge research. Topics include digital transformation and artificial intelligence, leadership, organization design and the future of work. This book will be of great interest for scholars and students of marketing, business ethics, corporate responsibility and leadership.
Humanistic Capitalism at Brunello Cucinelli
by Gary P. Pisano Francesca GinoThis case explores one company's attempt to experiment with a different underlying model for a capitalist enterprise. Brunello Cucinelli, S.p.A. is a leading manufacturer of luxury fashion apparel. Despite being a publicly traded enterprise with annual revenues exceeding 500 million, the company follows a somewhat unique human resource and cultural model. The company's founder, Brunello Cucinelli, has striven to create an enterprise that follows principles of what he calls "humanistic capitalism". Human capitalism, according to Cucinelli, means pursuing growth and profitability in a "gracious way." At the company, humanistic capitalism manifests itself in a very specific set of policies and behavioral norms. Workers are paid wages that exceed 20% of the market norms; the workday (even fore senior executive) is limited to the hours of 8:30 AM to 5:30 PM; emails are not to be sent after hours or on weekends; lunch breaks are one and half hours long to allow workers to have lunch at home should they choose. There are also strong cultural norms emphasizing respect and dignity. As part of this culture, employees are expected to keep their workspaces clean; eating at desks is not permitted; water can only be drunk from cups (not bottles,); speaking should be done in hushed tones so as not to disturb colleagues. None of these cultural norms, however, are explicitly described in any written documents. The company has adopted this model in both its Solomeo, Italy headquarters and in its North American headquarters located in New York City.
Humanistic Crisis Management: Lessons Learned from COVID-19 (Humanism in Business Series)
by Wolfgang Amann Ernst Von Kimakowitz Agata Stachowicz-Stanusch Shiban Khan Shiv K. TripathiThis book aims at catalyzing our learning from the COVID-19 crisis. Numerous studies have emerged confirming that during the COVID-19 pandemic, crisis management has been far from holistic. Progress previously made towards sustainability has in many cases been reversed and global inequality has grown. This volume scrutinizes the crucial role of businesses in the lived experience of the COVID-19 pandemic and calls for a new goal system in business, establishing human dignity as the ultimate outcome of sound business. Part of the Humanism in Business Series, this book brings together a group of international experts to consolidate the lessons to be learnt from the pandemic and how it was handled. It explores the foundations of the crisis, before focusing on selected sectors and regions for analysis and, finally, drawing conclusions according to the principles of humanistic crisis management. It will be of great interest to scholars and students of business ethics, as well as policy-makers, professionals and all those who practice humanistic management.