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Goodbye IMF Conditions, Hello Chinese Capital: Zambia's Copper Industry and Africa's Break with Its Colonial Past
by Vincent Pons Sarah Mehta Rafael Di Tella David LaneOver the past several decades, rapid growth in Chinese investment and trade has created for Africa a new development partner. China represents an alternative to U.S. and European nations whose past imperialism, resource avarice, and economic dictates-through the conditionality of IMF and World Bank lending-remain a negative legacy. This case uses the story of Zambia's Chambishi copper mine, which was purchased in 1998 by the state-owned China Non-Ferrous Metals Mining Corporation, to illustrate China's growing interest and involvement in the African continent. While many in Africa welcome the substantial Chinese investment, resentment over labor abuses, low pay, and substandard working conditions at some Chinese-owned enterprises fuels anti-China sentiment. At Chambishi copper mine, a 2005 explosion, caused by management's shoddy adherence to safety standards, killed nearly 50 miners and sparked outrage among Zambians. The explosion marked the first in a long series of protests and safety violations that would unfold at Chambishi over the next ten years.
Goodbye IMF Conditions, Hello Chinese Capital: Zambia's Copper Industry and Africa's Break with Its Colonial Past
by Vincent Pons Sarah Mehta Rafael Di Tella David LaneOver the past several decades, rapid growth in Chinese investment and trade has created for Africa a new development partner. China represents an alternative to U.S. and European nations whose past imperialism, resource avarice, and economic dictates-through the conditionality of IMF and World Bank lending-remain a negative legacy. This case uses the story of Zambia's Chambishi copper mine, which was purchased in 1998 by the state-owned China Non-Ferrous Metals Mining Corporation, to illustrate China's growing interest and involvement in the African continent. While many in Africa welcome the substantial Chinese investment, resentment over labor abuses, low pay, and substandard working conditions at some Chinese-owned enterprises fuels anti-China sentiment. At Chambishi copper mine, a 2005 explosion, caused by management's shoddy adherence to safety standards, killed nearly 50 miners and sparked outrage among Zambians. The explosion marked the first in a long series of protests and safety violations that would unfold at Chambishi over the next ten years.
Goodbye iSlave: A Manifesto for Digital Abolition (The Geopolitics of Information)
by Jack Linchuan QiuWelcome to a brave new world of capitalism propelled by high tech, guarded by enterprising authority, and carried forward by millions of laborers being robbed of their souls. Gathered into mammoth factory complexes and terrified into obedience, these workers feed the world's addiction to iPhones and other commodities--a generation of iSlaves trapped in a global economic system that relies upon and studiously ignores their oppression. Focusing on the alliance between Apple and the notorious Taiwanese manufacturer Foxconn, Jack Linchuan Qiu examines how corporations and governments everywhere collude to build systems of domination, exploitation, and alienation. His interviews, news analysis, and first-hand observation show the circumstances faced by Foxconn workers--circumstances with vivid parallels in the Atlantic slave trade. Qiu also shows how the fanatic consumption of digital media also creates compulsive free labor that constitutes a form of bondage for the user. Arguing as a digital abolitionist, Qiu draws inspiration from transborder activist groups and forms of grassroots resistance to make a passionate plea aimed at uniting--and liberating--the forgotten workers who make our twenty-first-century lives possible.
Goodbye, Status Quo: Reimagining the Landscape of Innovation
by Joan FallonIn Goodbye, Status Quo, visionary scientist and leading entrepreneur Dr. Joan Fallon equips readers with the tools to overcome obstacles and become agents of change—as entrepreneurs, leaders, and individuals.In Goodbye, Status Quo, Dr. Joan Fallon equips her readers with the tools to be agents of change: as entrepreneurs, leaders, and individuals. No matter where you come from or who you are, you can be an agent of change. If you are setting out to change the world—great, she affirms—just keep in mind that change must start with you. As a company founder, Dr. Fallon faced many obstacles. Some of the greatest ones came from how other people saw her. A woman in her fifties with a warm, approachable manner, she didn&’t fit the typical entrepreneur profile. Now as a respected business leader, doctor, and academic who sits on the boards of numerous non-profits and is frequently asked to mentor others, Joan is driven to share what she has learned and the perspectives that brought her success. She is also fascinated by the subject of change. What are the impediments that keep leaders and individuals from changing the world, or even just changing themselves, and how can they be overcome? What is it about you that holds you, your job, or your company back from changing? Joan Fallon believes that deductive reasoning in addition to the typical inductive reasoning and other science-based approaches allow us to move past the reactive responses that leave us stuck, unable to innovate and make change. Fear-based thinking rules in many sectors today—in business, politics, even relationships. And fear is the fundamental factor that holds us back from embracing change. Goodbye, Status Quo blends lessons from Joan&’s own entrepreneurial experiences and scientific observations to give readers informative and actionable advice on the topics of entrepreneurship, innovation, and making change. Each chapter offers pithy advice that taps into business, medicine, philosophy, and even baseball. No matter your background, experience, or personal struggles, you can change the world—if you are willing to first change yourself.
Goode and McKendrick on Commercial Law: 6th Edition
by Roy Goode Ewan McKendrickThe sixth edition of the authoritative and acclaimed commercial law text'A great book ... will be equally useful to legal practitioners, students and business people' Financial Times This sixth edition of Goode on Commercial Law, now retitled Goode and McKendrick on Commercial Law, remains the first port of call for the modern day practitioner with its theoretical and practical coverage of commercial law in both a national and an international context. Now updated to cover the most recent legal and technical changes, this highly acclaimed and authoritative text, which is regularly cited by all courts from the Supreme Court downwards, combines a deep theoretical analysis of foundational principles with a practical approach in the context of typical commercial and financial transactions. It is also replete with diagrams and specimen forms covering a wide range of transactions.'Searching analysis and meticulous exposition coupled with a lucid clarity of style and a relaxed lightness of touch combine to make the book not only compulsory but compulsive reading for anyone interested in its field' Law Quarterly Review'A work of immense scholarship ... Professor Goode's work must be as nearly exhaustive as can be possible and as produced by Penguin is a triumph of paperback publishing' Solicitor's Journal'Clear and comprehensive ... The student and practitioner will find it indispensable; the interested layperson too will benefit from it as a work of reference' British Business'A veritable tour de force' Business Law Review
Goods: Advertising, Urban Space, and the Moral Law of the Image (Commonalities)
by Emanuele CocciaObjects are all around us – and images of objects, advertisements for objects. Things are no longer merely purely physical or economic entities: within the visual economy of advertising, they are inescapably moral. Any object, regardless of its nature, can for at least a moment aspire to be “good,” can become not just an object of value but a complex of possible happiness, a moral source of perfection for any one of us.Our relation to things, Coccia, argues in this provocative book, is what makes us human, and the object world must be conceived as an ultimate artifact in order for it to be the site of what the philosophical tradition has considered "the good." Thinking a radical political praxis against a facile materialist critique of things, Coccia shows how objects become the medium through which a city enunciates its ethos, making available an ethical life to those who live among them.When we acknowledge that our notion of “the good” resides within a world of things, we must grant that in advertising, humans have revealed themselves as organisms that are ethically inseparable from the very things they produce, exchange, and desire. In the advertising imaginary, to be human is to be a moral cyborgs whose existence attains ethical perfection only via the universe of things. The necessary alienation which commodities cause and express is moral rather than economic or social; we need our own products not just to survive biologically or to improve the physical conditions of our existence, but to live morally. Ultimately, Coccia’s provocative book offers a radically political rethinking of the power of images. The problem of contemporary politics is not the anesthetization of words but the excess power we invest in them. Within images, we already live in another form of political life, which has very little to do with the one invented and formalized by the ancient and modern legal tradition. All we need to do is to recognize it. Advertising and fashion are just the primitive, sometimes grotesque, but ultimately irrepressible prefiguration of the new politics to come.
Goods from the East, 1600–1800
by Maxine Berg Felicia Gottmann Hanna Hodacs Chris NierstraszThe imperative of the long-distance seaborne trade of Europeans, from the age of exploration, was to acquire the goods of the exotic East – the silks and porcelains and tea of China, the spices of the spice islands and the textiles of India. Goods from the East focuses on the trade in fine products: how they were made, marketed and distributed between Asia and Europe. This trade was conducted by East India Companies and many private traders, and the first Global Age that resulted deeply affected European consumption and manufacturing. This book provides a full comparative and connective study of Asia's trade with a range of European countries. Its themes relate closely to issues of fine manufacturing and luxury goods in the current age of globalization. Goods from the East brings together established scholars, such as Jan de Vries, Om Prakash and Josh Gommans, and a new generation of researchers, who together look into the connections between European consumer cultures and Asian trade.
Goodyear: The Aquatred Launch (Condensed)
by Samuel ChunGoodyear is planning to launch an innovative new tire in a price sensitive and highly competitive category. The case deals with channel conflicts and management issues arising in mature product categories.
Goodyear: The Aquatred Launch
by Bruce Isaacson John A. QuelchAfter many years of R&D, Goodyear has developed the Aquatred, an innovative new tire. However, the tire industry has matured and evolved, raising questions concerning the Aquatred's ability to gain support from Goodyear's independent tire dealers. Students must use information on channel evolution and consumer behavior to make two decisions: whether to launch the Aquatred and whether to expand Goodyear's distribution network. Also explores issues involved in managing a complex distribution structure during a time of rapid change.
Goodyear Tire & Rubber Co.--1986
by Timothy A. LuehrmanGoodyear's transition to radial tires from bias and bias-belted tires was difficult and expensive, but successful. Afterward, in 1983, the company embarked on a major diversification program. Three years later, after investments exceeding $1 billion in oil and gas pipelines and reserves, Goodyear was attacked by a corporate "raider" and is considering abandoning its diversification program in favor of a highly leveraged restructuring.
Goodyear Tire & Rubber Co.--1988
by Timothy A. LuehrmanSet two years after a takeover attempt forced the company to restructure by leveraging up, selling assets, and repurchasing stock. The case affords an opportunity to analyze what effect the restructuring had on: 1) the cost of capital, 2) investment decisions, and 3) the competitive behavior of other firms in the industry.
Google Advertising
by Youngme Moon David ChenIn mid-2006, Google is the number one search engine in America with 99% of its revenues deriving from its simple, text-only advertising services. It is on track to bring in roughly $9.5 billion in advertising revenue in 2006, which would place it fourth among American media companies in total ad sales, ahead of giants such as NBC Universal and Time Warner. However, it has also begun to explore new ways to expand its online advertising model, experimenting with more elaborate forms of advertising (involving graphics, animation, and video). Google has also begun exploring the radio/television advertising space. Each of these forays is raising a number of key questions for Google, including whether it is possible to reconcile these advertising formats with its current business philosophy.
Google Advertising Tools: Cashing in with AdSense and AdWords
by Harold Davis David IwanowWith this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money. You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them.Learn how to create effective campaign plans for your websiteUnderstand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM)Drive traffic to your website and make money as an advertising hostAdd AdSense code and Google search to your siteLearn how content, search, and referral ads performCreate and edit AdWord campaignsMonitor AdWords activity and improve your campaign's performance
Google AdWords: Managing Your Advertising Program (Oreilly And Associate Ser.)
by Anastasia HoldrenDo people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google’s advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns.Learn how to create an AdWords account, and then dive into the particulars of setting up your first campaign, optimizing keywords, writing effective ads, and tracking conversions. Most advertisers don’t understand how AdWords works. This book gives you an edge.Learn the advantages of proper account structure based on tightly knit themesUnderstand AdWords auction and the importance of keyword Quality ScoreDetermine your preferred bidding model and daily ad budgetEvaluate campaign performance by timeframe, keyword, and other criteriaHone your keyword list whenever search queries trigger your adsAdd negative keywords to filter out irrelevant queriesOutperform competitors and organic search results with targeted ad copyDetermine conversion goals, and use AdWords tools to track them
Google AdWords Insider: Insider Strategies You Must Master to Instantly Expose Your Business to 200 Million Google Users
by Simon LeungGoogle AdWords Insider, written by a true Insider, explains the mysteries behind advertising with the world&’s number one search engine. Simon Leung is a retired AdWords Optimization Specialist from Google Headquarters who developed the strategies used today to train the Google Team internally, many of which are shared in this highly acclaimed book. Whether a beginner or expert to Internet Marketing and online advertising, you will learn to understand Google AdWords the way the system understands itself, grasping the key to minimizing your costs while maximizing your return on investment through fundamental keyword, ad text, account structure and landing page optimization.
Google Analytics: Understanding Visitor Behavior
by Justin CutroniDo you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years.Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team.Discover exactly how the Google Analytics system worksLearn how to configure the system to measure data most relevant to your business goalsTrack online marketing activities, including cost-per-click ads, email, and internal campaignsTrack events -- rather than page views -- on sites with features such as maps, embedded video, and widgetsConfigure Google Analytics to track enterprise data, including multiple domainsUse advanced techniques such as custom variables and CRM integration
Google Analytics Breakthrough: From Zero to Business Impact
by Feras Alhlou Shiraz Asif Eric FettmanA complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates Master Google Tag Manager for greater flexibility and process control in implementation Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language Gain a more complete view of customer behavior with mobile app and cross-device tracking Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing Improve data storytelling and foster analytics adoption in the enterprise Millions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne – and a foreword by Avinash Kaushik – enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.
Google Analytics Integrations
by Daniel WaisbergTurn Google Analytics into a centralized marketing-analysis platform Are you looking to get more useful data about your customers' behavior? Google Analytics Integrations paves the way. Written by Google expert Daniel Waisberg, this step-by-step guide shows you how to integrate and analyze AdWords, Webmaster Tools, AdSense, YouTube, DoubleClick, and other tools using the Google Analytics interface. Many marketers are still seeing only a single part of their visitors' interaction with their business, rather than all the factors and data that affect their websites and apps. This happens mainly because data is scattered over multiple data silos, making it hard for professionals to integrate all sources of information into one place. Google Analytics Integrations offers practical and easy-to-implement guidance on getting around those tricky roadblocks, arming you with the know-how to capture the information you need to get to know your customer base and make your brand grow. Includes best practices for setting up the Google Analytics interface Offers proven techniques to gather clean and accurate customer data Provides straightforward guidance on keeping the implementation under control Shows you how to integrate and import all of your data into Google Analytics You will learn proven techniques to gather clean and accurate data from the outset, as well as a straightforward way to keep the implementation under control, which is especially important for large enterprises. Harness the full power of Google Analytics to get better results and drive revenue with Google Analytics Integrations
Google and Earnings Guidance
by David Kiron Francois BrochetThe case explores Google's communication strategy with Wall Street analysts. In particular, the case focuses on Google's commitment to a no-guidance policy and provides an overview of guidance practice among major U.S. companies.
Google BigQuery: Data Warehousing, Analytics, and Machine Learning at Scale
by Valliappa Lakshmanan Jordan TiganiWork with petabyte-scale datasets while building a collaborative, agile workplace in the process. This practical book is the canonical reference to Google BigQuery, the query engine that lets you conduct interactive analysis of large datasets. BigQuery enables enterprises to efficiently store, query, ingest, and learn from their data in a convenient framework. With this book, you’ll examine how to analyze data at scale to derive insights from large datasets efficiently.Valliappa Lakshmanan, tech lead for Google Cloud Platform, and Jordan Tigani, engineering director for the BigQuery team, provide best practices for modern data warehousing within an autoscaled, serverless public cloud. Whether you want to explore parts of BigQuery you’re not familiar with or prefer to focus on specific tasks, this reference is indispensable.
The Google Boys: Sergey Brin and Larry Page In Their Own Words
by George BeahmIf you want to find something on the World Wide Web, you "Google" it. With its 1 million servers located around the world, the company handles over a billion search requests daily. But when the Internet first came online, people struggled to organize a seemingly infinite amount of information. Enter two computer science graduate students from Stanford, Larry Page and Sergey Brin, and the $229 billion behemoth we now know as Google was born. For the first time, the most thought-provoking, revealing, and inspiring quotes from Google's founders have been compiled into a single book. The Google Boys: Sergey Brin and Larry Page In Their Own Words is a comprehensive guidebook to the inner workings of Google's founders. Hundreds of their best quotes, comprising thoughts on business, management, entrepreneurship, technology, innovation, and life lessons, provide an intimate and direct look into the minds of these modern business icons. They are now highly respected, established figures in the tech industry, but Page and Brin, unlike industry icons like Steve Jobs or Bill Gates, have spent as little time as possible in front of the media. As a result, when Larry Page and Sergey Brin give time to speak, people listen. Carefully.
Google Car
by Karim R. Lakhani Christine Snively James WeberBy 2013, Google, while not a traditional manufacturer of automobiles, had invested millions of dollars in its self-driving cars which had logged over 500,000 miles of testing. The Google management team faced several questions. Should Google continue to invest in the technology behind self-driving cars? How could Google's core software-based and search business benefit from self-driving car technology? As large auto manufacturers began to invest in automotive technology themselves, could Google compete? Was this investment of time and resources worth it for Google?
Google Cloud Cookbook: Practical Solutions for Building and Deploying Cloud Services
by Rui Santos Costa Drew HodunGet quick hands-on experience with Google Cloud. This cookbook provides a variety of self-contained recipes that show you how to use Google Cloud services for your enterprise application. Whether you're looking for practical ways to apply microservices, AI, analytics, security, or networking solutions, these recipes take you step-by-step through the process and provide discussions that explain how and why the recipes work.Ideal for system engineers and administrators, developers, network and database administrators, and data analysts, this cookbook helps you get started with Google Cloud regardless of your level of experience. Google veterans Rui Costa and Drew Hodun also cover advanced-level Google Cloud services for those who have appreciable experience with the platform.Learn how to get started with Google CloudUnderstand the depth of services Google Cloud providesGain hands-on experience using practical examples and labsExplore topics that include BigQuery, Cloud Run, and KubernetesBuild and run mobile and web applications on Google CloudExamine ways to build your cloud applications for scaleBuild a minimum viable product (MVP) app to use in productionLearn data platform and pipeline skills
Google Cloud for Developers: Write, migrate, and extend your code by leveraging Google Cloud
by Hector Parra Martinez Isaac Hernandez VargasUnlock your potential with this ultimate guide to Google Cloud – packed with expert tips, coding techniques, legacy migration, and application extension strategiesPurchase of the print or Kindle book includes a free PDF eBookKey FeaturesMaximize your code potential using Google Cloud servicesMigrate legacy code to the cloud seamlessly and create code that runs anywhereUse hands-on examples to learn and showcase your experience with Google CloudBook DescriptionAs more organizations embrace cloud computing, developers new to the cloud often feel overwhelmed by cloud migration and code running directly on the cloud. Google Cloud for Developers comes packed with practical tips and expert advice to accelerate your application development journey and help you unlock the full potential of cloud computing. You'll begin by understanding and comparing all the available options to run your code. You'll write, deploy, monitor, and troubleshoot your code without leaving the Google Cloud IDE while selecting the best option – serverless or GKE containers – for each use case. After that, you'll get to grips with the basic Google Cloud infrastructure services and connect your code with public APIs. This will help you add features to your application, such as language translation and object detection in images or videos. Furthermore, you'll explore a comprehensive list of tips and best practices to make your migration smooth. You'll also gain the necessary knowledge to write code from scratch, by employing the basics of hybrid cloud applications and build services that can run virtually anywhere. By the end of this book, you'll be well equipped to carry out the application development process and successfully move your code to Google Cloud.What you will learnUnderstand how to write, run, and troubleshoot code on Google CloudChoose between serverless or GKE containers for running your codeConnect your code to Google Cloud services using public APIsMigrate your code to Google Cloud flawlesslyBuild hybrid cloud solutions that can run virtually anywhereGet to grips with Cloud Functions, App Engine, GKE, and AnthosWho this book is forGoogle Cloud for Developers is for cloud architects, engineers, or developers willing to migrate their applications and services to Google Cloud or build them from scratch. Entrepreneurs in early-stage start-ups and IT professionals who want to know more about Google Cloud from a developer perspective will also benefit from this book. A basic understanding of Cloud concepts and basic experience in writing Python and Shell scripts is a must.
Google Data Studio for Beginners: Start Making Your Data Actionable
by Grant Kemp Gerry WhiteGoogle Data Studio is becoming a go-to tool in the analytics community. All business roles across the industry benefit from foundational knowledge of this now-essential technology, and Google Data Studio for Beginners is here to provide it. Release your locked-up data and turn it into beautiful, actionable, and shareable reports that can be consumed by experts and novices alike.Authors Grant Kemp and Gerry White begin by walking you through the basics, such how to create simple dashboards and interactive visualizations. As you progress through Google Data Studio for Beginners, you will build up the knowledge necessary to blend multiple data sources and create comprehensive marketing dashboards. Some intermediate features such as calculated fields, cleaning up data, and data blending to build powerhouse reports are featured as well. Presenting your data in client-ready, digestible forms is a key factor that many find to be a roadblock, and this book will help strengthen this essential skill in your organization. Centralizing the power from sources such as Google Analytics, online surveys, and a multitude of other popular data management tools puts you as a business leader and analyzer ahead of the rest. Your team as a whole will benefit from Google Data Studio for Beginners, because by using these tools, teams can collaboratively work on data to build their understanding and turn their data into action. Data Studio is quickly solidifying itself as the industry standard, and you don’t want to miss this essential guide for excelling in it. What You Will Learn Combine various data sources to create great looking and actionable visualizationsReuse and modify other dashboards that have been created by industry prosUse intermediate features such as calculated fields and data blending to build powerhouse reports Who This Book Is For Users looking to learn Google Analytics, SEO professionals, digital marketers, and other business professionals who want to mine their data into an actionable dashboard.