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Humor im Arbeitskontext: Über den Einsatz von konstruktivem und destruktivem Humor in der Arbeitswelt
by Sebastian HausendorfHumor ist allgegenwärtig, auch in der Arbeitswelt. Mitarbeiter teilen Humor, witzeln über ihren Chef, bringen durch Humor eventuell auch Abneigung und Distanz zu anderen Kollegen und zum Arbeitgeber zum Ausdruck. Der Grat zwischen Humor und Mobbing ist oft schmal. Dieses Buch beleuchtet die positiven Effekte von Humor im Arbeitskontext, behandelt aber auch seine negativen Seiten. Der Autor widmet sich auf durchdachte Weise diesem vielgestaltigen und komplexen menschlichen Phänomen, das in allen Kulturen vorkommt. Humor kann die Stimmung auflockern und das Verhältnis zwischen Kollegen sowie zwischen Führungskräften und Mitarbeitern stärken. Wenn jemand Witze auf Kosten von Kollegen macht, wird aus Spaß jedoch schnell Ernst und manche Kollegen fühlen sich persönlich angegriffen. Lesen Sie, worauf gerade auch Führungskräfte achten sollten und erfahren Sie, ob man Humor trainieren kann und wie sich Humor „managen“ lässt.
Humor ist Chefsache: Besser führen, verhandeln und präsentieren – so entwickeln Sie Ihren humorvollen Fingerabdruck
by Eva UllmannMit diesem Buch können Sie als Chef Ihren persönlichen Humorstil entdecken, trainieren und bewusst einsetzen.Humor gehört in jeden guten Handwerkskoffer einer Führungskraft. Es ist ein Instrument, um Aufmerksamkeit zu bekommen, eine Stimmungslage zu verändern oder Spannungen abzubauen. Viele Menschen wünschen sich, Inhalte mit mehr Humor gut verpacken zu können. Wer ein Händchen für Humor entwickelt, hat einen klaren Vorteil, sei es in der Mitarbeiterführung, einer Verhandlung, einer Präsentation, in einer Krisensituation oder beim Small Talk – egal ob als Arzt oder Ingenieur, als Top-Manager oder Kommunalpolitiker, als Teamleiter oder Projektmanager.Dieses Buch wird Ihnen Lust machen, Ihren noch schlummernden Humor zu entdecken, zu schärfen und noch geschickter einzusetzen. Ihr Gewinn: mehr Erfolg und Gelassenheit in Ihrem anspruchsvollen Alltag als Führungskraft. Humor und Schlagfertigkeit kann man üben. Eva Ullmann zeigt Ihnen wie.Aus dem InhaltHumor, was ist das? Und welcher Humortyp sind Sie?Humor in der Präsentation, im Vertrieb, in der Verhandlung, im Mitarbeitergespräch, im Konflikt, in Transformations-prozessen, in der PersonalarbeitMit zehn Humortechniken Humor situativ einsetzenSo sehen Führungskräfte Humor im Führungsalltag„Humor gezielt anzuwenden, ist ein Werkzeug, das umso ehrlicher rüberkommt, wenn man es nicht manipulativ einsetzt. Wenn es eine spielerische Note hat, dann findet es auch Akzeptanz.“Klaus-Peter Hansen, Vorsitzender der Geschäftsführung der Regionaldirektion Sachsen, Bundesagentur für Arbeit„Es gibt diesen wunderbaren Satz eines amerikanischen Kollegen: `Wenn du den Humor in den Dingen erkennst, dann überlebst du sie.´“René Borbonus, Spezialist für berufliche Kommunikation, Präsentation und Rhetorik„Für mich ist es eine Basistugend, Humor in den Alltag zu integrieren. Es darf nicht peinlich werden. Es darf nicht albern wirken. Es darf nie verletzend werden oder jemanden vorführen.“Marc Raschke, Leiter der Unternehmenskommunikation des Klinikums Dortmund„Wie kommen wir auf Ideen? Eigentlich sind es immer tagesaktuelle Themen.“Frank Büch, Head of Marketing der Berliner Verkehrsbetriebe (BVG) „Humor sorgt dafür, dass man sich noch mehr konzentriert, weil es noch spannender wird.“ Reza Razavi, Change- und Transformationsberater der BMW Group München„Als technischer Experte bekommt man mehr Humor in seine Themen, indem man sich selbst nicht so ernst nimmt. Alle wissen schließlich, dass man Experte ist. Man muss also nicht unbedingt unnahbar sein, um als Experte zu wirken.“Tobias Schrödel, „Deutschlands erster IT- Comedian“ (Chip) erklärt IT-technische Systemlücken und Zusammenhänge für jeden verständlich und lässt dabei den Spaß nicht zu kurz kommen„Ich denke, es ist wichtig, zum richtigen Zeitpunkt den Humor auch ein Stück zurückzunehmen und ganz klare Grenzen zu setzen.“Sören Hammermüller, Regionalleiter Süd-Ost bei der Deutschen Fachpflege und Geschäftsführer des Heimbeatmungsservices Brambring Jaschke GmbH„Der Zweck von Humortechniken ist es nicht, dass man sich an der Definition aufhängt, sondern dass man einen zuverlässigen Ort findet, wohin man gehen kann, wenn man einen Witz braucht, und zwar sofort.“ John Vorhaus, Comedy-Altmeister mit jahrelanger Hollywood-Erfahrung (er schreibt u.a. für Serien wie „Wunderbare Jahre“ und „Eine schrecklich nette Familie“ Al Bundy) Mit einem kurzen Überblick über die aktuelle Humorforschung von Prof. Dr. Tabea Scheel, Professorin für Arbeits- und Organisationspsychologie an der Europa-Universität Flensburg
Humor ist Chefsache: Besser führen, verhandeln und präsentieren – so entwickeln Sie Ihren humorvollen Fingerabdruck
by Eva UllmannMit diesem Buch können Sie als Führungskraft Ihren persönlichen Humorstil entdecken, trainieren und bewusst einsetzen. Humor gehört in jeden guten Handwerkskoffer einer Führungskraft. Es ist ein Instrument, um Aufmerksamkeit zu bekommen, eine Stimmungslage zu verändern oder Spannungen abzubauen. Wer ein Händchen für Humor entwickelt, hat einen klaren Vorteil, sei es in der Mitarbeiterführung, einer Verhandlung, einer Präsentation, in einer Krisensituation oder beim Small Talk – egal ob als Arzt oder Ingenieur, als Top-Manager oder Kommunalpolitiker, als Teamleiter oder Projektmanager.Dieses Buch wird Ihnen Lust machen, Ihren noch schlummernden Humor zu entdecken, zu schärfen und noch geschickter einzusetzen. Ihr Gewinn: mehr Erfolg und Gelassenheit in Ihrem anspruchsvollen Alltag als Führungskraft. Humor und Schlagfertigkeit kann man üben. Eva Ullmann zeigt Ihnen wie. Die Neuauflage ist aktueller, kürzer und witziger. Ergänzt wurde der Humor in Online Meetings, im Change-Prozess und in der Kommunikation mit sich selbst. Aus dem InhaltHumor, was ist das? Und welcher Humortyp sind Sie?Humor in der Präsentation, im Vertrieb, in der Verhandlung, im Mitarbeitergespräch, im Konflikt, in Transformationsprozessen, in der Personalarbeit.Humor in humorlosen Zeiten: darf man bei Pandemie, Krieg und Inflation eigentlich noch lachen?Mit zehn Humortechniken Humor situativ einsetzen.So sehen Führungskräfte Humor im Führungsalltag„Humor gezielt anzuwenden, ist ein Werkzeug, das umso ehrlicher rüberkommt, wenn man es nicht manipulativ einsetzt. Wenn es eine spielerische Note hat, dann findet es auch Akzeptanz.“Klaus-Peter Hansen, Vorsitzender der Geschäftsführung der Regionaldirektion Sachsen, Bundesagentur für Arbeit„Es gibt diesen wunderbaren Satz eines amerikanischen Kollegen: `Wenn du den Humor in den Dingen erkennst, dann überlebst du sie.´“René Borbonus, Spezialist für berufliche Kommunikation, Präsentation und Rhetorik„Für mich ist es eine Basistugend, Humor in den Alltag zu integrieren. Es darf nicht peinlich werden. Es darf nicht albern wirken. Es darf nie verletzend werden oder jemanden vorführen.“Marc Raschke, Leiter der Unternehmenskommunikation des Klinikums Dortmund„Sich selbst nicht so ernst nehmen, hilft fast immer.“Frank Büch, Head of Marketing der Berliner Verkehrsbetriebe (BVG)„Als technischer Experte bekommt man mehr Humor in seine Themen, indem man sich selbst nicht so ernst nimmt. Alle wissen schließlich, dass man Experte ist. Man muss also nicht unbedingt unnahbar sein, um als Experte zu wirken.“Tobias Schrödel, „Deutschlands erster IT- Comedian“ (Chip) erklärt IT-technische Systemlücken und Zusammenhänge für jeden verständlich und lässt dabei den Spaß nicht zu kurz kommen„Nur weil ich einen bestimmten Humor habe, bin ich überhaupt erst zur Führungskraft geworden.“Sören Hammermüller, COO des Gesamtkonzerns (DeutscheFachpflege) sowie Leitung der Geschäftsführung der Bonitas Pflegegruppe„Der Zweck von Humortechniken ist es nicht, dass man sich an der Definition aufhängt, sondern dass man einen zuverlässigen Ort findet, wohin man gehen kann, wenn man einen Witz braucht, und zwar sofort.“ John Vorhaus, Comedy-Altmeister mit jahrelanger Hollywood-Erfahrung (er schreibt u.a. für Serien wie „Wunderbare Jahre“ und „Eine schrecklich nette Familie“ Al Bundy) Mit einem kurzen Überblick über die aktuelle Humorforschung von Prof. Dr. Tabea Scheel, Profe
Humor or Harassment? (HBR Case Study and Commentary)
by Michael Page Dianne Bevelander Jacqueline NolanHBR Case Study
Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life (And how anyone can harness it. Even you.)
by Jennifer Aaker Naomi BagdonasAnyone—even you!—can learn how to harness the power of humor in business (and life), based on the popular class at Stanford's Graduate School of Business. &“The ultimate guide to using the magical power of funny as a tool for leadership and a force for good.&”—Daniel H. Pink, #1 New York Times bestselling author of When and DriveThere exists a mistaken belief in today&’s corporate world: that we have to be serious all the time in order to be taken seriously. But the research tells a different story: that humor can be one of the most powerful tools we have for accomplishing serious things. Studies show that humor makes us appear more competent and confident, strengthens relationships, unlocks creativity, and boosts our resilience during difficult times. Plus, it fends off a permanent and unsightly frown known as &“resting boss face.&”Top executives are in on the secret: 98 percent prefer employees with a sense of humor, and 84 percent believe that these employees do better work. But even for those who intuitively understand humor&’s power, few know how to wield it with intention. As a result, humor is vastly underleveraged in most workplaces today, impacting our performance, relationships, and health.That&’s why Jennifer Aaker and Naomi Bagdonas teach the popular course Humor: Serious Business at the Stanford Graduate School of Business, where they help some of the world&’s most hard-driving, blazer-wearing business minds build levity into their organizations and lives. In Humor, Seriously, they draw on findings by behavioral scientists, world-class comedians, and inspiring business leaders to reveal how humor works and—more important—how you can use more of it, better.Aaker and Bagdonas unpack the theory and application of humor: what makes something funny and how to mine your life for material. They show how to use humor to make a strong first impression, deliver difficult feedback, persuade and motivate others, and foster cultures where levity and creativity can thrive—not to mention, how to keep it appropriate and recover if you cross a line.President Dwight David Eisenhower once said, &“A sense of humor is part of the art of leadership, of getting along with people, of getting things done.&” If Dwight David Eisenhower, the second least naturally funny president ever (after Franklin Pierce), thought humor was necessary to win wars, build highways, and warn against the military-industrial complex, then you might consider learning it too.Seriously.
Humorvolle Kommunikation bei Serviceversagen: Eine empirische Analyse der Wirkung von Humor auf Konsumenten infolge aufgetretener Service-Fehler (Forschungsgruppe Konsum und Verhalten)
by Sarah KobelIn insgesamt drei experimentellen Studien analysiert Sarah Kobel die Wirkung von Humor auf Konsumenten infolge aufgetretener Service-Fehler. Dabei leistet die Arbeit einen wissenschaftlichen Beitrag zur Humor- als auch zur Service-Forschung, indem zunächst der psychologische Wirkmechanismus von Humor identifiziert und die Wirkung von Humor schließlich mit der Wirkung klassischer Recovery-Maßnahmen (Entschuldigung, ökonomische Kompensation) verglichen wird. Die Autorin zeigt auf, wann Humor sein Potenzial als Maßnahme der Service-Recovery zu entfalten scheint, und wann auf klassische Maßnahmen der Recovery zurückgegriffen werden sollte.
Humour in Psychoanalysis and Coaching Supervision: From Life to Interventions
by Ingela Camba LudlowDrawing from psychoanalytic principles, Ingela Camba Ludlow uniquely explores and endorses humour as a serious and essential practical tool in coaching, coaching supervision and psychotherapy, showing how, when successfully integrated, it can help clients navigate the most difficult professional and personal challenges. Often misunderstood and not accepted in the academic arena, chapters in Part 1 begin by looking at the history and evolution of humour from the Ancient Greeks to the modern age, distinguishing different types of humour from each other, such as wit, sarcasm and pantomime. Freud believed humour to be the highest mechanism of the human psyche and the book continues to examine his relationship and use of humour in psychotherapy, looking at his personal correspondence and patient testimonials as well as how his contemporaries, such as Bion, applied humour in their practice. Moving from theory to practice, chapters in Part 2 show practitioners through case studies, exercises and examples how they can use humour in sessions with clients. Specifically addressing how to use humour ethically, how to remain neutral as the coach and how to use humour to address anxiety, express anger and offer alternative rationalisations, this book provides coaches the practical tools to expand their coaching practice. This interdisciplinary book will be essential reading for coaches, psychotherapists and counsellors looking to broaden their coaching supervision skill set, as well as those who are interested in how humour can promote personal and professional development through a psychoanalytic lens.
Humour, Work and Organization
by Robert Westwood Carl RhodesAccessible and amusing in style, Humour, Work and Organization explores the critical, subversive and ambivalent character of humour, work and comedy as it relates to organizations and organized work. It examines the various individual, organizational, social and cultural means through which humour is represented, deployed, developed, used and understood. Considering the relationship between humour and organization in a nuanced and radical way and this book takes the view that humour and comedy are pervasive and highly meaningful aspects of human experience. The richness and complexity of this relationship is examined across three related domains. They are: how humour is constructed, enacted and responded to in organizational settings how organizations and work are represented comedically in various types of popular culture media how humour is used in organizations where there is a more explicit relationship between the comedic and work. An exciting and controversial text, Humour, Work and Organization will appeal to students of all levels as well as anyone interested the full complexities of human interactions in the workplace.
Hunch: Turn Your Everyday Insights Into The Next Big Thing
by Bernadette JiwaWhere will your next bigidea come from?Analyzing hard data? A corporate brainstorming session? Customer focus groups? Or closer to home? Successful people don’t wait for proof that their idea will work. They learn to trust their gut and go.In Hunch, international bestselling author and business adviser Bernadette Jiwa shows you how to harness the power of your intuition so you can recognize opportunities others miss and create the breakthrough idea the world is waiting for. She explores inspired hunches, from one that led to the launch of the breakout GoldieBlox brand to another that helped a doctor reduce infant mortality rates around the world.Filled with success stories, reflection exercises, and writing prompts, Hunch is the indispensable guide to embracing your unique potential and discovering your own winning ideas.
Hundred-Year War: Coke vs. Pepsi--1890s-1990s
by David Lane Chiaki MoriguchiThrough their competitive battle, Coca-Cola and PepsiCo have created a stable and highly profitable duopoly in the U.S. soft drink industry. As the domestic industry matured and the cola wars moved to international markets, Coke and Pepsi tried to redesign their competitive strategies as well as the vertical structure of their corporations. A rewritten version of an earlier case by Michael E. Porter and David B. Yoffie.
Hungary - Culture Smart!
by Brian McleanCulture Smart! provides essential information on attitudes, beliefs and behavior in different countries, ensuring that you arrive at your destination aware of basic manners, common courtesies, and sensitive issues. These concise guides tell you what to expect, how to behave, and how to establish a rapport with your hosts. This inside knowledge will enable you to steer clear of embarrassing gaffes and mistakes, feel confident in unfamiliar situations, and develop trust, friendships, and successful business relationships.Culture Smart! offers illuminating insights into the culture and society of a particular country. It will help you to turn your visit-whether on business or for pleasure-into a memorable and enriching experience. Contents include* customs, values, and traditions* historical, religious, and political background* life at home* leisure, social, and cultural life* eating and drinking* dos, don'ts, and taboos* business practices* communication, spoken and unspoken"Culture Smart has come to the rescue of hapless travellers." Sunday Times Travel"... the perfect introduction to the weird, wonderful and downright odd quirks and customs of various countries." Global Travel"...full of fascinating-as well as common-sense-tips to help you avoid embarrassing faux pas." Observer"...as useful as they are entertaining." Easyjet Magazine"...offer glimpses into the psyche of a faraway world." New York Times
Hungary and Other Emerging EU Countries in the Financial Storm: From Minor Turbulences to a Global Hurricane (Financial and Monetary Policy Studies #49)
by Júlia KirályThis book analyzes the banking crisis and the events surrounding it in Hungary and other emerging EU member countries in 2007-2013. Written by Júlia Király, a former policymaker, and the Deputy Governor of the Hungarian Central Bank at the time of the crisis, it also offers a firsthand account of the processes in and responses to the financial crisis. While there is extensive literature on the crisis, most of it focuses on the US or the Eurozone, sometimes mentioning the “emerging world” in passing. However, Central and Eastern Europe experienced the crisis very differently than other emerging countries. In the pre-crisis years, the region in accession to the EU attracted abundant fresh capital, but the seemingly unconstrained global liquidity fuelled credit bubbles. After the Lehman crisis, capital rapidly fled these countries. In this part of the world, the recession proved to be much worse than elsewhere, with double-digit growth soon turning into a double-digit decline in GDP. Several countries had to turn to the IMF and the EU for stand-by credit. Based on her own inside experience as a top central banker, the author offers a personal yet professional analysis of the causes and consequences of the financial hurricane.
Hungary: Economic Crisis and a Shift to the Right
by Rafael Di Tella Jacob Kuipers Matthew Weinzierlcase
Hungary: Economic Policies for Sustainable Growth
by International Monetary FundA report from the International Monetary Fund.
Hungary: Selected Issues and Statistical Appendix
by International Monetary FundA report from the International Monetary Fund.
Hunger Of Memory: The Education Of Richard Rodriguez
by Richard RodriguezHunger of Memory is the story of Mexican-American Richard Rodriguez, who begins his schooling in Sacramento, California, knowing just 50 words of English, and concludes his university studies in the stately quiet of the reading room of the British Museum. Here is the poignant journey of a "minority student" who pays the cost of his social assimilation and academic success with a painful alienation - from his past, his parents, his culture - and so describes the high price of "making it" in middle-class America. Provocative in its positions on affirmative action and bilingual education, Hunger of Memory is a powerful political statement, a profound study of the importance of language . . . and the moving, intimate portrait of a boy struggling to become a man. From the Paperback edition. Note: The author uses British punctuation.
Hunger and Food Assistance Policy in the United States (Routledge Library Editions: Food Supply and Policy)
by Regina Galer-UntiOriginally published in 1995. This study collects and analyses the results of hunger studies carried out in the United States during the 1980s, whether national, state or local. It also reviews the history and development of food assistance programs and policy. This is an unusual and fascinating study of public health policy which employs meta-analysis to investigate the sociodemographic factors affecting those seeking food assistance and draws recommendations for future studies and to feed into policy decisions.
Hunger and Markets: World Hunger Series
by United Nations World Food ProgrammeHunger and Markets is the third volume of the UN World Food Programme's World Hunger Series - created to help promote a better understanding of the choices confronting leaders as they work to fight hunger. It appears at a crucial time, with food prices at high levels, a severe global financial crisis and vulnerable households around the world endangering their future health, education and productivity by reducing both the quality and the quantity of their food intake. Hunger and Markets explores the complex and multifaceted interactions between the availability of and access to food and the operations of markets. The structure and dynamics of food markets and the threats and opportunities markets generate are crucial for the access to food for billions of people. Markets are also critical in averting or mitigating food shortages and hunger by adjusting to shocks, reducing vulnerability and coping with crises. Whether markets help or harm the hungry poor is a function of markets' institutions, infrastructure and policies. This volume analyzes the workings of markets in order to identify the sources of market failures in addressing hunger and malnutrition, and to highlight the ways in which they can be improved. The report sets out the ways in which programme design and policy formulation can build on the strengths of markets to prevent possible negative effects, and will be essential reading for all those involved in the fight against world hunger. Published with World Food Programme
Hunger and Shame: Child Malnutrition and Poverty on Mount Kilimanjaro
by Mary Howard Ann V. MillardIn discussing the moral and practical dilemmas posed by the malnourished children in Mount Kilimanjaro, the authors explore the shame associated with child hunger in relation to social organization, colonial history and global economy.
Hunger of Memory: An Autobiography
by Richard RodriguezHere is the poignant journey of a "minority student" who pays the cost of his social assimilation and academic success with a painful alienation -- from his past, his parents, his culture -- and so describes the high price of "making it" in middle-class America.
Hungry City: How Food Shapes Our Lives
by Carolyn Steel'Cities cover just 2% of the world’s surface, but consume 75% of the world’s resources’.The relationship between food and cities is fundamental to our everyday lives. Food shapes cities and through them it moulds us - along with the countryside that feeds us. Yet few of us are conscious of the process and we rarely stop to wonder how food reaches our plates. Hungry City examines the way in which modern food production has damaged the balance of human existence, and reveals that we have yet to resolve a centuries-old dilemma - one which holds the key to a host of current problems, from obesity and the inexorable rise of the supermarkets, to the destruction of the natural world.Original, inspiring and written with infectious enthusiasm and belief, Hungry City illuminates an issue that is fundamental to us all.
Hungry Nation: Food, Famine, And The Making Of Modern India
by Benjamin Robert SiegelThis ambitious and engaging new account of independent India's struggle to overcome famine and malnutrition in the twentieth century traces Indian nation-building through the voices of politicians, planners, and citizens. <P><P>Siegel explains the historical origins of contemporary India's hunger and malnutrition epidemic, showing how food and sustenance moved to the center of nationalist thought in the final years of colonial rule. Independent India's politicians made promises of sustenance and then qualified them by asking citizens to share the burden of feeding a new and hungry state. Foregrounding debates over land, markets, and new technologies, Hungry Nation interrogates how citizens and politicians contested the meanings of nation-building and citizenship through food, and how these contestations receded in the wake of the Green Revolution. Drawing upon meticulous archival research, this is the story of how Indians challenged meanings of welfare and citizenship across class, caste, region, and gender in a new nation-state.<P> The first comprehensive historical account of independent India's struggle to provide food for all in the twentieth century.<P> Draws from archival sources in Hindi, Urdu, Bengali, and English collected from archives on three continents.<P> Juxtaposes the accounts of politicians, bureaucrats, and planners with those of citizens themselves.
Hungry People and Empty Lands: An Essay on Population Problems and International Tensions (Routledge Library Editions: Development)
by S. ChandrasekharFirst published in 1954, this reissue deals with the problem of international tensions arising from demographic and fertility differences, with special reference to such heavily populated Asian countries as China, Japan and India.
Hungry Start-up Strategy: Creating New Ventures with Limited Resources and Unlimited Vision
by Peter S. CohanEntrepreneurs are hungry. But it’s not just because they’re living on ramen and adrenaline while they pour their all into their business. Peter Cohan has found it’s something deeper: a hunger to create the kind of world they want to work in. To leave a legacy, they build carefully with limited resources and maintain control of the venture’s direction. For years, students have told Cohan that the seminal business strategy guide, Michael Porter’s Competitive Strategy, was too big-company focused. So Cohan—who once worked with Porter—has written the first business strategy book to address start-ups’ very different challenges. Cohan focuses on six key start-up choices—setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change—explaining the unique rules start-ups must follow. For example, when setting goals, large corporations try to maximize their long-term return on equity, but resource-poor start-ups have to plan by setting a series of short-term goals—and how they do this will mean the difference between blazing a trail or flaming out. When entering a new market, well-fed companies can invest substantial time and capital before ever launching a product, but hungry start-ups must get an adequate prototype in front of customers fast, get feedback, and quickly develop a viable business model or they’ll starve to death. For each of these six areas, Cohan provides a decision-making approach and lively case studies of what actual entrepreneurs have done. He extracts hard-hitting lessons not only for start-ups but also for investors and even established companies. Hungry Start-up Strategy offers a full menu of vital information for anyone seeking to cook up a thriving business from scratch.