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Hyperconflict: Globalization and Insecurity
by James H. MittelmanMittelman (international affairs, American U. ) investigates how globalization is connected to security or insecurity, and the implications of that connection for world order. Introducing the novel concept of hyperconflict, he argues that a novel pattern is forming as insecurity is being globalized, political violence reorganized, pervasive uncertainty marked by a rising climate of fear, and structures of armed and other conflict moving beyond the hands of governments and their agents. After reviewing coercive globalization, he looks in turn at conflicts involving the Multilateral Agreement on Investment, Asia, Seattle, and 9/11. Then he considers post-national security. Stanford Security Studies is an imprint of Stanford University Press. Annotation ©2010 Book News, Inc. , Portland, OR (booknews. com)
Hyperconsumption: Corporate Marketing vs. the Planet
by Gerard HastingsDiving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has become manipulative, divisive and disastrously at odds with the needs of the natural world. It calls on us to rethink and rebel. The corporate marketing blitz is driven by a simple economic truth: profits depend on demand always exceeding supply. A multi-billion-dollar global industry has therefore been created with the sole aim of turning us into devout consumers. Gerard Hastings invites us to explore alternatives to a system that is threatening our survival. He explores what it is to be human, how marketing can be used to do good rather than harm and the potential of alternative models that empower us to be citizens, not just consumers. Professionals and students in the business, marketing, public health, environmental and political sectors – as well as concerned citizens who know that business as usual is not an option – will value this accessible guide to what is going wrong with our current business models and how these failings can be addressed.
Hyperfocus: How to Be More Productive in a World of Distraction
by Chris BaileyCanada's productivity expert returns with a totally fresh angle on how to do more with less.Throughout his experiments and research, Chris Bailey came across many little-known insights into how we focus (a key element of productivity), including the surprising idea that focus isn't so much a state of heightened awareness (as we'd assume), but a balance between two frames of mind. The most recent neuroscientific research on attention reveals that our brain has two powerful modes that can be unlocked when we use our attention well: a focused mode (hyperfocus), which is the foundation for being highly productive, and a creative mode (scatterfocus), which enables us to connect ideas in novel ways. Hyperfocus helps readers unlock both, so they can concentrate more deeply, think more clearly, and work and live more deliberately. Diving deep into the science and theories about how and why we bring our attention to bear on life's big goals and everyday tasks, Chris Bailey takes his unique approach to productivity to the next level in Hyperfocus, while retaining the approachable voice and perspective that made him a fast favourite.
Hyperfocus: How to Be More Productive in a World of Distraction
by Chris BaileyA practical guide to managing your attention--the most powerful resource you have to get stuff done, become more creative, and live a meaningful lifeOur attention has never been as overwhelmed as it is today. Many of us recognize that our brains struggle to multitask. Despite this, we feel compelled to do so anyway while we fill each moment of our lives to the brim with mindless distraction. Hyperfocus provides profound insights into how you can best take charge of your attention to achieve a greater sense of purpose and productivity throughout the day.The most recent neuroscientific research reveals that our brain has two powerful modes that can be unlocked when we use our attention effectively: a focused mode (hyperfocus), which is the foundation for being highly productive, and a creative mode (scatterfocus), which enables us to connect ideas in novel ways. Hyperfocus helps you access each of the two mental modes so you can concentrate more deeply, think more clearly, and work and live more deliberately every day. Chris Bailey examines such topics such as: * identifying and dealing with the four key types of distraction and interruption; * establishing a clear physical and mental environment in which to work; * controlling motivation and working fewer hours to become more productive; * taking time-outs with intention; * multitasking strategically; and * learning when to pay attention and when to let your mind wander wherever it wants to.By transforming how you think about your attention, Hyperfocus reveals that the more effectively you learn to take charge of it, the better you'll be able to manage every aspect of your life.
Hyperformance
by T. J. WatersEffective strategies for outsmarting the competition and driving better bottom-line resultsIn this groundbreaking book, T.J. Waters has turned his experience collecting and analyzing competitive intelligence for the CIA into effective strategies for businesses wanting to stay on the leading edge of their industries. The book describes a practical process from planning (identifying competitive threats and determining the resources needed to counter them) through implementation (creating an organizational strategy) to execution (collecting key information and turning it into bottom-line results). The book is filled with illustrative examples of companies from start-ups to multi-nationals that have used similar strategies successfully.Offers a key resource for gaining competitive advantage in tough timesOutlines a proven strategy for planning, implementing, and executing a strategic plan for bottom-line resultsWritten by T.J. Waters who has combined his intelligence expertise with his years of business experienceThis book clearly shows that it's no longer a question of becoming the next Google, IBM, or Coca-Cola-it's all about knowing what your competitors are doing.
Hyperinflation in Zimbabwe: Background, Impact, and Policy
by Tara McIndoe-Calder Tara Bedi Rogelio MercadoThis book investigates the hyperinflation in Zimbabwe in the 2000s. The authors present a full description of the Zimbabwean hyperinflation in its relevant economic, historical and political context. They address parallels with other hyperinflations, discuss the economics of hyperinflation in general and of the Zimbabwean hyperinflation in particular, and provide a money demand estimation using a new dataset. The study concludes with several policy lessons. This book will be of interest to researchers in both social sciences and the humanities, as well as practitioners and policy-makers in development economics, and those in the banking industry.
Hyperinflation: A World History (China Perspectives)
by He LipingSince 1970s when the world was experiencing an "age of inflation", a great volume of academic research about hyperinflation has been conducted. However, it is also true that parrot-like superficial talks abound, without questioning the economic, political and social foundations existing underneath the economic phenomenon. Based on research results of contemporary economists, media reports and historical works, this book will be the most comprehensive narrative of all major events of hyperinflation worldwide from the turn of the first millennium to the mid-2010s. Firstly, it gives a brief illustration of the basic concepts of hyperinflation, starting with the definitions and price measurement. Then it traces and analyzes all major episodes of hyperinflation that occurred over the past two thousand years or so, from the earliest incidence to the four tidal waves in the 20th century, and to the three latest episodes in the 21st century. Using basic concepts in modern finance such as indexation and dollarization, this book explains why hyperinflation in some countries could explode into astronomical levels, while rhythms of hyperinflation in the 20th century world are in resonance of megatrends in world economy and politics. Finally, this book underscores the importance of policy making, institutional building and international relations in the process of hyperinflation and stabilization. Scholars and students studying money and finance, economic history, international finance and economics will be attracted by this book.
Hyperloop One
by William A. Sahlman Ramana Nanda Allison M. Ciechanover Robert White Jeff HuizingaThe case explores the attempt of Shervin Pishevar, a prominent Silicon Valley investor, to shepherd hyperloop, a futuristic pod-in-tube transportation technology, from concept to transformative reality via Hyperloop One and Sherpa Capital, both companies he co-founded. The case outlines the technology-first brought to widespread attention by Tesla and SpaceX executive Elon Musk-then follows Pishevar as he builds a team, develops prototypes, recruits investors and partners, and navigates the many obstacles in pursuit of this "moonshot." Students are presented wih historical parallels and precedents that may illuminate certain aspects of the challenge.
Hyperloop Transportation Technologies: Building Breakthrough Innovations in Crowd-Powered Ecosystems
by Lynda M. Applegate Ann Majchrzak Terri Griffith Ankita PandaCase
Hyperloop Transportation Technologies: Building Breakthrough Innovations in Crowd-Powered Ecosystems
by Lynda M. Applegate Ann Majchrzak Terri GriffithDirk Ahlborn, co-founder and CEO of Hyperloop Transportation Technologies, Inc. (HTT) looks back at the evolving organizational design and community that allows HTT to be crowd-powered. Since the founding in 2013, HTT has dealt with building an organization with less than 20 employees, yet serving multiple governmental entities and having over 25 patents pending . Rather than employees, HTT has invited over 800 people to contribute a minimum of 10 hours per week in exchange for future equity. Everything from recruitment, incentives, culture, technology, and intellectual property controls are handled with the idea that a community can work together to solve a global problem (transportation) by “turning a collective passion into a vision and the vision into a reality” (Ahlborn quote). The open question is how this approach will fair as the organization moves from design to delivery
Hypernomics: Using Hidden Dimensions to Solve Unseen Problems
by Doug HowarthYou’ve Never Seen What You’ve Always Needed to Know – Until Now Invisible forces are at work. They push and shove on everything you buy or sell. They affect every concept you want to take to market, all the suppliers you’ll deal with, and every customer you’ll ever see. To be successful, you need to understand them. See them in detail in ways not possible with other methods. Hypernomics: Using Hidden Dimensions to Solve Unseen Problems discovers that markets behave according to previously unknown laws set by the buyers and sellers within them. It reveals those rules and how to detect, describe, and deploy them to your advantage. It doesn’t change economics so much as reveal it. It’s like a microscope looking at pond water, a telescope tilted to the sky, sonar scanning the bottom of the ocean. Hypernomics lets you see into markets in ways you can’t with the unaided eye. Sailors never navigate without a map. You shouldn’t either, since your ship could wind up on the rocks. Hypernomics gives you the means to create market maps that show you where they have openings and how to fill them by giving customers what they want, don’t have, and can afford. It finds their thresholds and limits and responses to every possible feature in any product you can offer. The interactions Hypernomics describes have been with us since the dawn of humanity. Now you can finally see them and enjoy the advantages your competitors do not have. Validated by 13 published papers, multiple awards, a patent, and customers such as NASA, Lockheed Martin, Virgin Galactic, and a restaurant down the street, only Hypernomics gives you the ability to solve problems as varied as How could a restaurant increase revenue by 25% by rearranging seating? How do you find, describe, and capitalize on open spaces in your market? What happens when an NFL player decreases his forty-yard dash time by a quarter of a second? If you tried to exceed a market’s limitations, how could you lose $1B? How do markets change over time?Know what you need to. Discover Hypernomics.
Hypnosystemische Perspektiven im Change Management: Veränderung steuern in einer volatilen, komplexen und widersprüchlichen Welt
by Vera Starker Tilman PeschkeDieses in zweiter Auflage komplett überarbeitete und erweiterte Buch stellt hypnosystemische und neurobiologische Ansätze zur Gestaltung von Veränderungsprozessen vor, mit dem Ziel, die Entwicklungsvarianz von Unternehmen in einer volatilen und komplexen Welt zu steuern und zu erhöhen. Unter Darstellung aktueller methodischer und empirischer Perspektiven zum Thema Change Management gehen die Autorin und der Autor vor allem der Frage nach, warum sich – trotz jahrzehntelanger Professionalisierung von Change-Management-Methoden – keine Steigerung der Erfolgsraten von Veränderungsprozessen verzeichnen lässt.Sie stellen neben konkreten Prozessgestaltungsansätzen unter anderem Vorschläge zu einer zieldienlichen Führung, zu einer wirksamen Team- und Kooperationsentwicklung sowie zur Messung von Veränderungsprozessen vor und eröffnen damit Management und Führungskräften neue Wege, die Erfolgswahrscheinlichkeit von künftigen Veränderungsprozessen, insbesondere im Hinblick auf die Anforderungen der digitalen Transformation und einer sich immer schneller wandelnden Welt, positiv zu beeinflussen. Der Inhalt Change Management aus hypnosystemischer SichtAktuelle Perspektiven und Erfolgswahrscheinlichkeiten im Change Management in einer volatilen und komplexen Welt Hypnosystemischer Beratungsansatz nach Gunther SchmidtAufbau eines Beratungs- und Steuerungssystems für Veränderungsprozesse
Hypnotic Writing
by Joe VitaleDiscover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius. " -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible. " -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period. " -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along. " -David Deutsch, author of Think Inside the Box, www. thinkinginside. com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see. " -Blair Warren, author of The Forbidden Keys to Persuasion
Hypochondria: What's Behind the Hidden Costs of Healthcare in America
by Hal Rosenbluth Marnie HallA hypochondriac CEO shares his journey through the broken American healthcare system, analyzing its costliness and proposing a solution.New York Times–bestselling author Hal Rosenbluth is the maverick executive behind Take Care Health Systems, the former president of Walgreens Health and Wellness and the now chairman and CEO of New Ocean Health Solutions. He is also a hypochondriac who amassed 227 medical claims in just two years. In Hypochondria: What&’s Behind the Hidden Costs of Healthcare in America, Rosenbluth and co-author Marnie Hall venture through Rosenbluth&’s 227 claims. They take a brutally honest, but humorous journey from the evolution of Rosenbluth&’s global management firm to his onset of Type 2 Diabetes, a tale woven with sleeping meds, nocturnal PB&J sandwiches, and anti-anxiety drugs; to founding a company with the youngest Johnson & Johnson president and his most recent entry to digital healthcare.Hypochondria is not just a memoir. Along the way, the authors address the broader impact that each stakeholder—health plans, providers, health systems, and big pharma—have on the nation&’s overstressed healthcare system. The book also offers a well-rounded guide to the traditional and not-so-typical solutions that can help people manage illness anxiety. Entertaining and enlightening, Hypochondria opens a new dialogue about how the U.S. can get better at managing health and arresting costs of care, which includes promoting greater discussion amongst patients, families, providers, employers, and healthcare executives. This book should serve as a beacon for change, unraveling the commercialization of healthcare, dissecting Big Pharma&’s role in America&’s pill-popping culture, and proposing alternative, disruptive solutions.
Hypocrisy Trap: The World Bank and the Poverty of Reform
by Catherine WeaverAs the preeminent international development agency for the past sixty years, the World Bank has attracted equal amounts of criticism and praise. Critics are especially quick to decry the World Bank's hypocrisy--the pervasive gaps between the organization's talk, decisions, and actions. In the wake of the Paul Wolfowitz leadership scandal in May 2006, perceptions of hypocrisy have exacted a heavy toll on the Bank's authority and fueled strong demands for wide-scale reform. Yet what exactly does the hypocrisy of the World Bank look like, and what or who causes it? In Hypocrisy Trap, Catherine Weaver explores how the characteristics of change in a complex international organization make hypocrisy difficult to resolve, especially after its exposure becomes a critical threat to the organization's legitimacy and survival. Using a rich sociological model and several years of field research, Weaver delves into the political and cultural worlds within and outside of the Bank to uncover the tensions that incite and perpetuate organized hypocrisy. She examines the sources and dynamics of hypocrisy in the critical cases of the Bank's governance and anticorruption agenda, and its recent Strategic Compact reorganization. The first book to unravel the puzzle of organized hypocrisy in relation to reform at the World Bank, Hypocrisy Trap ultimately enriches our understanding of culture, behavior, and change in international organizations.Some images inside the book are unavailable due to digital copyright restrictions.
Hypothesen Testen: Eine Einführung für Bachelorstudierende sozialwissenschaftlicher Fächer (essentials)
by Florian G. Hartmann Daniel LoisDie Sozialwissenschaftler Florian G. Hartmann und Daniel Lois erklären in diesem Essential Schritt für Schritt und auf Nachvollziehbarkeit bedacht, wie im Rahmen einer quantitativen Untersuchung Hypothesen überprüft werden. Dabei werden methodische und statistische Grundbegriffe besprochen und komplexere Sachverhalte anhand von alltagsnahen Beispielen erläutert. Die Autoren schöpfen bei den Erklärungen aus ihrer Lehr- und Forschungstätigkeit und berücksichtigen die Erfahrungen ihres eigenen Studiums.
Hypothesis-Driven Entrepreneurship: The Lean Startup
by Eric Ries Sarah Dillard Thomas R. EisenmannFirms that follow a hypothesis-driven approach to evaluating entrepreneurial opportunity are called "lean startups." Entrepreneurs in these startups translate their vision into falsifiable business model hypotheses, then test the hypotheses using a series of "minimum viable products," each of which represents the smallest set of features/activities needed to rigorously validate a concept. Based on test feedback, entrepreneurs must then decide whether to persevere with their business model, "pivot" by changing some model elements, or abandon the startup. This note describes, step-by-step, how to follow the hypothesis-driven approach when evaluating entrepreneurial opportunity; explains how the approach mitigates cognitive biases that otherwise can contribute to poor decisions; and considers conditions that are best suited for lean startup methods.
Hábitos de Poder
by Patrícia Pinto Smart ReadsJá alguma vez pensou qual é o segredo dos homens e mulheres mais bem-sucedidos da história da nossa humanidade? Pretende descobrir quais são as experiências que lhe irão proporcionar uma mudança de vida que o / a conduza à concretização dos seus objetivos? Sente-se preso(a) a uma vida de mediocridade, mas não sabe como deve libertar o potencial que existe dentro de si? Este livro irá desvendar muitos Hábitos de sucesso que foram praticados por alguns dos maiores líderes e ícones de sucesso e grandes Empreendedores muito influentes na área dos negócios que geram fortunas, tais como: • Comemorar as Realizações Pessoais • Aprender a Ultrapassar Obstáculos • Proteger os Seus Interesses • Porque Será Que Eles Fazem o Que Fazem? • Acordar Cedo • Ser Generoso Para Com os Outros • Levar a Vida Com Calma E muito, muito mais! Este livro contém fatos da vida real que contam determinadas experiências de alguns ícones e celebridades da nossa sociedade que viveram entre nós. Se procura uma leitura que oferece a melhor das visões acerda dos sucessos e das derrotas de homens e mulheres de grande influência na nossa sociedade, então encontrou o livro certo. Género: NEGÓCIOS E ECONOMIA / Empreendedorismo Género secundário: AUTO-AJUDA / Geral Línguas: Inglês, Português, Espanhol, outras versões poderão estar disponíveis. Palavras-chave: hábitos de sucesso, pessoas bem-sucedidas, como alcançar o sucesso, como ser bem sucedido, ganhar dinheiro online, hábitos de poder, auto-disciplina, sucesso, produtividade Número de Páginas: 77 Informação de vendas: Este livro faz parte de uma coleção com mais do que 50 livros. O tamanho da coleção e a popularidade dos tópicos contidos nestes livros garantem as suas respetivas vendas mensais.
Hábitos de alto impacto
by Brendon BurchardCómo incrementar tu rendimiento y productividad en todas las áreas de tu vida Hace veinte años, Brendon Burchard se obsesionó con responder tres preguntas: - ¿Por qué algunos individuos y equipos obtienen el éxito más rápido que otros y lo sostienen a largo plazo? - De aquellos que lo logran, ¿por qué algunos se sienten miserables mientras otros son felices en su trayecto? – ¿Qué motiva a las personas a alcanzar niveles más altos de éxito y qué prácticas les ayudan a mejorar más y continuamente? Después de una extensa investigación y más de una década como uno de los mejores entrenadores de alto rendimiento en el mundo, Burchard encontró las respuestas que nos entrega en este bestseller de The Wall Street Journal. Resulta que sólo seis hábitos marcan la diferencia. Para convertirte en un actor de alto rendimiento sin importar tu edad, carrera, fortalezas o personalidad, debes concentrarte en buscar claridad, generar energía, aumentar la necesidad, incrementar tu productividad, desarrollar tu influencia y demostrar valor. Estos seis hábitos te harán vencer cualquier obstáculo sin sacrificar tu felicidad ni vitalidad. Ya sea que desees liderar mejor a tu equipo, desarrollar habilidades más rápido o aumentar tu alegría y autoconfianza, los hábitos que aquí se explican te ayudarán, sin duda, a lograrlo más rápido.
Hábitos de poder
by Smart Reads Karla Cabello RodríguezAristóteles alguna vez dijo que la excelencia es un hábito que nace de la repetición, no un evento. Para poder alcanzar el éxito y mejorarnos a nosotros mismos, debemos dar pequeños pasos cada día. Pequeños hábitos, buenos o malos, repetidos a través del tiempo, determinaran nuestro futuro. Este libro arroja una luz a los hábitos positivos que tienen el poder de transformar tu vida. Cada capítulo habla sobre un hábito de poder distinto practicado por algunos de los líderes e íconos más influyentes de nuestro tiempo. A través de su diligencia en cultivar pequeños hábitos positivos, lograron alcanzar sus metas y sueños. Tienes la oportunidad de considerar este libro como una fuente de entretenimiento o una fuente para examinar las vidas de éstas personas extraordinarias para ganar un poco de motivación e inspiración. Espero, puedas lograr ambas.
Hágase rico en un click
by Marc OstrofskyHágase rico en un click le enseña cómo empezar a ganar dinero online inmediatamente. Su autor plantea las estrategias que le hicieron millonario sin tener ninguna preparación técnica y sin haber creado jamás una página web. Su clave para el éxito: ¡conozca sus fortalezas, delegue en terceros aquello en lo que es débil y sea consciente de lo que carece! Esta guía incluye pautas paso a paso para alcanzar su éxito económico. En este libro encontrará cientos de formas para ganar dinero empleando Facebook, Twitter y otras redes socials, registar dominios, Pay Per Click, generar productos digitales, e incluso llegar a cobrar de Google. Todos tenemos la capacidad para aprender y sacar partido de la nueva economía.
Hágase rico en un click: La guía imprescindible para ganar dinero en internet
by Marc OstrofskyHoy existen incontables formas de ganar dinero gracias a internet, y sin ser un experto. Internet es sin duda la herramienta empresarial más potente en la historia de la humanidad. Usted la puede emplear para ganar dinero, ahorrar y crear nuevas fuentes de ingresos de forma rápida y fácil, en muchos casos sin necesidad de un capital inicial. Hágase rico en un clic le enseña cómo empezar a ganar dinero online de manera inmediata con el uso de Facebook, Twitter y otras redes sociales, con el registro de dominios y productos digitales, o incluso cobrando de Google. Marc Ostrofsky, un empresario y pionero en internet cuyas empresas facturan 75 millones de dólares al año, expone las estrategias que le hicieron millonario sin tener ninguna preparación técnica y sin haber creado jamás una página web. Su clave para alcanzar el éxito son las siguientes: conozca sus fortalezas, delegue en terceros aquello en lo que no es bueno y sea consciente de sus limitaciones. Si usted cree que ha llegado tarde para aprovechar las oportunidades que se abren en el mundo digital, Ostrofsky le demostrará que se equivoca. Todos tenemos la capacidad para aprender y sacar partido de la nueva economía, independientemente de nuestras habilidades técnicas o nuestra experiencia. Los expertos opinan...«¿Conseguir un trabajo o crear un empleo? Hoy todo el mundo puede ganar dinero en internet. Mi amigo Marc nos muestra cómo.»Steve Wozniak, cofundador de Apple «El futuro de las empresas surgidas de internet es asombroso. Este accesible libro le ofrece pautas y consejos para lograr el éxito económico.»Dr. Stephen R. Covey, autor de Los 7 hábitos de la gente altamente efectiva «Marc Ostrofsky sabe hacerse rico en un clic. Todas y cada una de sus increíblemente exitosas iniciativas parten de una idea simple y barata. Lo que diferencia a Marc es su visión de la red. Tiene más ideas para ganar dinero en internet que nadie. Si busca la voz de la experiencia, Hágase rico en un click es un libro que debería leer.»Jan E. Smith, presidente de Disney Interactive «Internet es una mezcla de arte, ciencia y conocimientos combinados para la búsqueda permanente del tesoro escondido. Marc ha demostrado que es posible alcanzar el éxito una y otra vez. Si quiere ganar dinero, desde su casa, a tiempo completo o parcial, ¡Hágase rico en un click es su libro!»Mike Filsaime, presidente y CEO de MarketingDotCom.com
Händlerbewertungen als Conversiontreiber: Umgang mit Bewertungen im E-Commerce – mit Handlungsleitfaden
by Connor MoselerIn diesem Buch erhalten Sie Know-how und Praxis-Tipps, wie Sie als E-Commerce-Anbieter Kundenbewertungen Ihres Unternehmens angemessen und sinnvoll managen können. Denn: der richtige Umgang mit Bewertungen und Rezensionen als Onlinehändler hat maßgeblichen Einfluss auf den Verkauf.Ein florierender E-Commerce stützt sich nicht allein auf ein erstklassiges Produktangebot, sondern auch auf dem Vertrauen Ihrer Kunden in Ihr Unternehmen. Händlerbewertungen – in Ergänzung zu Produktbewertungen – sind ein Abbild Ihrer Leistungen und zugleich ein kraftvolles Werkzeug, um das Vertrauen potenzieller Kundschaft zu gewinnen und Ihre Conversion-Rate zu steigern. Der richtige Umgang mit diesen Bewertungen hat großen Einfluss auf den Verkauf. Das Buch ist aus der Praxis für die Praxis geschrieben. Es basiert auf einer Literaturrecherche ergänzt um eine Umfrage mit über 100 Kunden mit E-Commerce-Erfahrung. Die Umfrage ermöglicht einen detaillierten Einblick in die Welt der Bewertungen und Rezensionen von E-Commerce-Unternehmen aus Kundensicht. Sie erhalten fundiertes Wissen, entdecken faszinierende Zusammenhänge und bekommen Anregungen, wie Sie professionell, situativ und zielgruppenorientiert auf Bewertungen Ihres Unternehmens reagieren können.Dieses Buch ist ein unverzichtbarer Begleiter für E-Commerce-Unternehmer, Marketingexperten und alle, die das volle Potenzial von Händlerbewertungen ausschöpfen möchten.Aus dem Inhalt Warum Vertrauen in der E-Commerce-Branche so wichtig ist und wie KI die Karten neu mischtStrategien zur Vertrauensbildung im E-Commerce Methoden zur Steigerung positiver Bewertungen Methoden zum professionellen Umgang mit negativen Bewertungen Leitfaden für den Aufbau einer nachhaltigen Bewertungsstrategie
Höhenwindenergie: Neue Technologien und Konzepte für die Energiewende
by Uwe AhrensDieses Buch stellt wesentliche Technologien zur Nutzung der Windenergie vor und zeigt Lösungsmöglichkeiten auf, wie eine rentable Energieversorgung umgesetzt werden kann. Im Fokus steht die Höhenwindnutzung. Die Windenergie aus der Luft ist eine der vielversprechendsten Technologien, um die Energiewende wirtschaftlich zu gestalten. Präsentiert werden die JoJo-Technologien, die Fliegende Generator Technologien und weitere Konzepte zur Höhenwindenergieernte. Darüber hinaus bietet das Buch Informationen zum Materialverbrauch, zur Recyclingfähigkeit, zu Verschattungseffekten, zur Skalierbarkeit, zur Grundlastfähigkeit, zum Klimafußabdruck (GWP), zur Landschaftsbildbeeinflussung, zur Geräuschbelastung und zur E-Mobilität.Das Buch erläutert, wie wir in Zukunft unseren gesamten Energiebedarf (Strom, Mobilität und Wärme) ohne fossile Brennstoffe decken können, ohne die Wettbewerbsfähigkeit unserer Wirtschaft zu gefährden. Ein Wegweiser für Ökonomen, Umweltschützer und Politiker.