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Granular Knowledge Cube: An Expert Finder System for Knowledge Carriers (Fuzzy Management Methods)
by Alexander DenzlerThis book introduces a novel type of expert finder system that can determine the knowledge that specific users within a community hold, using explicit and implicit data sources to do so. Further, it details how this is accomplished by combining granular computing, natural language processing and a set of metrics that it introduces to measure and compare candidates’ suitability. The book describes profiling techniques that can be used to assess knowledge requirements on the basis of a given problem statement or question, so as to ensure that only the most suitable candidates are recommended. The book brings together findings from natural language processing, artificial intelligence and big data, which it subsequently applies to the context of expert finder systems. Accordingly, it will appeal to researchers, developers and innovators alike.
The Granularity of Growth: How to Identify the Sources of Growth and Drive Enduring Company Performance
by Patrick Viguerie Sven Smit Mehrdad BaghaiWhile growth is a top priority for companies of all sizes, it can be extremely difficult to create and maintain—especially in today’s competitive business environment. The Granularity of Growth will put you in a better position to succeed as it reveals why growth is so important, what enables certain companies to grow so spectacularly, and how to ensure that growth comes from multiple sources as you take both a broad and a granular view of your markets.
Granularity Theory with Applications to Finance and Insurance
by Patrick Gagliardini Christian GouriérouxThe recent financial crisis has heightened the need for appropriate methodologies for managing and monitoring complex risks in financial markets. The measurement, management, and regulation of risks in portfolios composed of credits, credit derivatives, or life insurance contracts is difficult because of the nonlinearities of risk models, dependencies between individual risks, and the several thousands of contracts in large portfolios. The granularity principle was introduced in the Basel regulations for credit risk to solve these difficulties in computing capital reserves. In this book, authors Patrick Gagliardini and Christian Gouriéroux provide the first comprehensive overview of the granularity theory and illustrate its usefulness for a variety of problems related to risk analysis, statistical estimation, and derivative pricing in finance and insurance. They show how the granularity principle leads to analytical formulas for risk analysis that are simple to implement and accurate even when the portfolio size is large.
Granville’s New Key to Stock Market Profits
by Joseph E. GranvilleIn this remarkable stock market study, one of Wall Street’s best known market analysts reveals a new technical tool he developed for gauging the pulse of the trading cycle.Called the On Balance Volume Theory, this tool tends to fill in some of the conspicuous voids in the famous Dow Theory—especially the lack of discussion and use of stock volume figures.As straightforward as a set of bridge rules, on-balance volume (OBV) denotes each buy and sell signal so that a trader can follow them without his own emotions tending to lead him astray—emotions causing most of the market misjudgements that take place.The Granville OBV method is essentially scientific, has a high degree of accuracy and has many automatic features. The reader of this book will be introduced to a method whereby he may benefit by the earlier movements of volume over price—the “early warning” radar of volume buy and sell signals.
The Grapes of Conquest: Race, Labor, and the Industrialization of California Wine, 1769–1920 (At Table)
by Julia Ornelas-HigdonCalifornia&’s wine country conjures images of pastoral vineyards and cellars lined with oak barrels. As a mainstay of the state&’s economy, California wines occupy the popular imagination like never before and drive tourism in famous viticultural regions across the state. Scholars know remarkably little, however, about the history of the wine industry and the diverse groups who built it. In fact, contemporary stereotypes belie how the state&’s commercial wine industry was born amid social turmoil and racialized violence in eighteenth- and nineteenth-century California. In The Grapes of Conquest Julia Ornelas-Higdon addresses these gaps in the historical narrative and popular imagination. Beginning with the industry&’s inception at the California missions, Ornelas-Higdon examines the evolution of wine growing across three distinct political regimes—Spanish, Mexican, and American—through the industry&’s demise after Prohibition. This interethnic study of race and labor in California examines how California Natives, Mexican Californios, Chinese immigrants, and Euro-Americans came together to build the industry. Ornelas-Higdon identifies the birth of the wine industry as a significant missing piece of California history—one that reshapes scholars&’ understandings of how conquest played out, how race and citizenship were constructed, and how agribusiness emerged across the region. The Grapes of Conquest unearths the working-class, multiracial roots of the California wine industry, challenging its contemporary identity as the purview of elite populations.
Grapevine
by Dave BalterWord of mouth is an amazingly powerful force -- but how does it really work?. Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But it's easier said than done. As the founder of BzzAgent, a community of more than 400,000 people who volunteer to talk to friends and acquaintances about products they genuinely love, Dave Balter is a successful practitioner, not a theorist. And he's figured out how to measure and harness word-of-mouth without corrupting it. In Grapevine, Balter shows why honest feedback - about books, restaurants, gadgets, or anything else - is more believable than any paid endorser. And he answers some of the most elusive questions in marketing, such as what makes word-of-mouth very different from "buzz" and "viral marketing."
Grapevine
by Dave Balter John ButmanWord of mouth is an amazingly powerful force - but how does it really work?. Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But it’s easier said than done. As the founder of BzzAgent, a community of more than 400,000 people who volunteer to talk to friends and acquaintances about products they genuinely love, Dave Balter is a successful practitioner, not a theorist. And he’s figured out how to measure and harness word-of-mouth without corrupting it. In Grapevine, Balter shows why honest feedback - about books, restaurants, gadgets, or anything else - is more believable than any paid endorser. And he answers some of the most elusive questions in marketing, such as what makes word-of-mouth very different from "buzz” and "viral marketing. ” .
Graph Learning and Network Science for Natural Language Processing (Computational Intelligence Techniques)
by Muskan Garg, Amit Kumar Gupta and Rajesh PrasadAdvances in graph-based natural language processing (NLP) and information retrieval tasks have shown the importance of processing using the Graph of Words method. This book covers recent concrete information, from the basics to advanced level, about graph-based learning, such as neural network-based approaches, computational intelligence for learning parameters and feature reduction, and network science for graph-based NPL. It also contains information about language generation based on graphical theories and language models. Features: -Presents a comprehensive study of the interdisciplinary graphical approach to NLP -Covers recent computational intelligence techniques for graph-based neural network models -Discusses advances in random walk-based techniques, semantic webs, and lexical networks -Explores recent research into NLP for graph-based streaming data -Reviews advances in knowledge graph embedding and ontologies for NLP approaches This book is aimed at researchers and graduate students in computer science, natural language processing, and deep and machine learning.
Graph-Powered Analytics and Machine Learning with TigerGraph: Driving Business Outcomes with Connected Data
by Victor Lee Phuc Kien Nguyen Alexander ThomasWith the rapid rise of graph databases, organizations are now implementing advanced analytics and machine learning solutions to help drive business outcomes. This practical guide shows data scientists, data engineers, architects, and business analysts how to get started with a graph database using TigerGraph, one of the leading graph database models available.You'll explore a three-stage approach to deriving value from connected data: connect, analyze, and learn. Victor Lee, Phuc Kien Nguyen, and Alexander Thomas present real use cases covering several contemporary business needs. By diving into hands-on exercises using TigerGraph Cloud, you'll quickly become proficient at designing and managing advanced analytics and machine learning solutions for your organization.Use graph thinking to connect, analyze, and learn from data for advanced analytics and machine learningLearn how graph analytics and machine learning can deliver key business insights and outcomesUse five core categories of graph algorithms to drive advanced analytics and machine learningDeliver a real-time 360-degree view of core business entities, including customer, product, service, supplier, and citizenDiscover insights from connected data through machine learning and advanced analytics
Graphic Artists Guild Handbook, 16th Edition: Pricing & Ethical Guidelines
by The Graphic Artists GuildThe industry bible for communication design and illustration professionals, with updated information, listings, and pricing guidelines.Graphic Artists Guild Handbook is the industry bible for communication design and illustration professionals. A comprehensive reference guide, the Handbook helps graphic artists navigate the world of pricing, collecting payment, and protecting their creative work, with essential advice for growing a freelance business to create a sustainable and rewarding livelihood. This sixteenth edition provides excellent, up-to-date guidance, incorporating new information, listings, and pricing guidelines. It offers graphic artists practical tips on how to negotiate the best deals, price their services accurately, and create contracts that protect their rights. Sample contracts and other documents are included. For the sixteenth edition, the content has been reorganized, topics have been expanded, and new chapters have been added to create a resource that is more relevant to how graphic artists work today. Features include:More in-depth information for the self-employed on how to price work to make a sustainable living and plan for times of economic uncertainty.A new chapter on using skills and talents to maximize income with multiple revenue streams—workshops, videos, niche markets, passion projects, selling art, and much more.Current U.S. salary information and freelance rates by discipline.Pricing guidelines for buyers and sellers.Up-to-date copyright registration information.Model contracts and forms to adapt to your specific needs.Interviews with eleven self-employed graphic artists who have created successful careers,using many of the practices found in this Handbook.
The Graphic Design Bible
by Theo InglisThe definitive guide to contemporary and historical graphic design for designers and creatives.Designer, writer and lecturer Theo Inglis takes readers through the story, theory, and practice of graphic design, from its historical origins up to the present. Chapters on typography and mediums provide an extensive exploration of how each has been utilized and revolutionized through the years.Extensively illustrated with both historical and contemporary examples, each topic is divided into concise and easily digestible sections. This introductory primer will provide a thorough foundation in all the key ideas, issues, contexts and applications surrounding graphic design, expanding your knowledge and understanding of the rich world of visual communication.
The Graphic Design Bible
by Theo InglisThe definitive guide to contemporary and historical graphic design for designers and creatives.Designer, writer and lecturer Theo Inglis takes readers through the story, theory, and practice of graphic design, from its historical origins up to the present. Chapters on typography and mediums provide an extensive exploration of how each has been utilized and revolutionized through the years.Extensively illustrated with both historical and contemporary examples, each topic is divided into concise and easily digestible sections. This introductory primer will provide a thorough foundation in all the key ideas, issues, contexts and applications surrounding graphic design, expanding your knowledge and understanding of the rich world of visual communication.
Graphic Design Business
by Entrepreneur MagazineIt's time to make your mark in the world of graphic design. There's no doubt you've imagined it-placing your name and logo on business cards, taking creative control and being your own boss. Why not turn your fantasy into reality?Whether you want to start a part-time graphic design business, a full-time operation or build a substantial company with a full staff of graphic designers, everything you need to get started is at your fingertips. Learn the basic requirements, startup costs, day-to-day operations and even what to do when things don't go as planned. Industry experts and successful graphic designers share what they've learned and give you the motivation and priceless tips and tricks to help you reach success. Learn how to:Discover your market and their needsChoose a business environment that works for youCreate a business brand that gets noticedWrite a marketing plan that captures clients and creates referralsDevelop profitable client relationshipsSet your feesBoost profits by expanding your specialty or your businessCombine your creativity with Entrepreneur's expert advice-and design your own successful graphic design business today!The First Three YearsIn addition to industry specific information, you'll also tap into Entrepreneur's more than 30 years of small business expertise via the 2nd section of the guide - Start Your Own Business. SYOB offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you'll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges. Pin point your target market Uncover creative financing for startup and growth Use online resources to streamline your business plan Learn the secrets of successful marketing Discover digital and social media tools and how to use them Take advantage of hundreds of resources Receive vital forms, worksheets and checklists From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We'll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success.BONUS: Entrepreneur's Startup Resource Kit!Every small business is unique. Therefore, it's essential to have tools that are customizable depending on your business's needs. That's why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more - all at your fingertips!You'll find the following:The Small Business Legal ToolkitWhen your business dreams go from idea to reality, you're suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you'll get answers to the "how do I get started?" questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business.Sample Business Letters1000+ customizable business letters covering each type of written business communication you're likelyto encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style.Sample Sales LettersThe experts at Entrepreneur have compliled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.
The Graphic Design Business Book
by Tad CrawfordGeneral small-business advice just doesn't work for a graphic design business. What graphic designers need is The Graphic Design Business Book, packed with directly relevant strategies for creating a business plan, managing a studio, presenting portfolios, marketing on the Web, keeping clients happy, and more, including sample contract forms and listings of professional organizations-all contributed by experts in their fields. Every graphic designer needs a copy of The Graphic Design Business Book.
Graphic Design for Architects: A Manual for Visual Communication
by Karen LewisGraphic Design for Architects is a handbook of techniques, explanations and examples of graphic design most relevant to architects. The book covers a variety of scales of graphic design, everything from portfolio design and competition boards, to signage and building super-graphics – to address every phase of architectural production. This book combines and expands on information typically found in graphic design, information design, and architectural graphics books. As architectural communication increases to include more territory and components of a project, it is important for designers to be knowledgeable about the various ways in which to communicate visually. For instance, signage should be designed as part of the process – not something added at the end of a project; and the portfolio is a manifestation of how the designer works, not just an application to sell a design sensibility. In thinking about architecture as a systematic and visual project, the graphic design techniques outlined in this book will help architects process, organize and structure their work through the lens of visual communication. Each chapter is titled and organized by common architectural modes of communication and production. The chapters speak to architects by directly addressing projects and topics relevant to their work, while the information inside each chapter presents graphic design methods to achieve the architects’ work. In this way, readers don’t have to search through graphic design books to figure out what’s relevant to them – this book provides a complete reference of graphic techniques and methods most useful to architects in getting their work done.
Graphic Design Rants and Raves: Bon Mots on Persuasion, Entertainment, Education, Culture, and Practice
by Steven HellerDesign is everywhere. Graphic design enters into everything. This is the scope of designer Steven Heller's latest essay anthology that covers the spectrum of graphic design and related art and culture. Looking at design as practice, language, culture, and power, each of the forty-plus essays is a self-contained story. Heller pours out his ideas-criticisms and celebrations-on such topics as:A history of our modern Hindu-Arabic numerals, and a look at the letter KBrand design utilized by Hillary Clinton and Donald Trump early in the 2016 Presidential raceThe tumultuous relationship between design and sexThe Charlie Hebdo massacre and the principles of free expressionIcons revisited, including Paul Rand (not to be confused with the politician Rand Paul), Ralph Ginzburg, Frank Zachary, George Lois, and Print magazineFood packaging, the design of milk, and USPS stampsThe obsessive use of cuteness, and the sad and happy history of the ubiquitous happy face From commercial advertising to government institutions to cultural revolution, from the objects that push design forward to those that seep into the everyday, Graphic Design Rants and Raves is an exploration of how visual design has arrived in the twenty-first century.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Graphic Design Solutions
by Robin LandaGRAPHIC DESIGN SOLUTIONS, 6th EDITION, is the most comprehensive reference on graphic design for print and screen media. It introduces the principles of design and how they apply to the various graphic design disciplines--all explained and illustrated with vivid, professional art and diagrams. Providing a solid foundation for typographic design, advertising design and graphic design, its in-depth coverage includes such topics as design principles, the design process, concept generation, branding and visual identity, design for web and mobile, package design, portfolio development, social media, ad campaigns and more. GRAPHIC DESIGN SOLUTIONS has everything you need to know to start formulating concepts and creating powerful, effective visual messages.
Graphic Design Theory: Readings from the Field
by Helen ArmstrongThis book presents ground-breaking, primary texts from the most important historical and contemporary design-thinkers.
The Graphic Designer's Business Survival Guide
by Lawrence J. DanielsGraphic design is a crowded, highly competitive world. And it takes a lot more than raw talent and technical ability to make it as an independent designer. Successful graphic designer and entrepreneur, Larry Daniels exposes the weak spot of so many: the critical business side of running even a one-person design firm. Designers often prioritize aesthetics over a client's needs, and ignore basic business skills such as writing, record keeping, and relationship building. This practical insider's guide explains how to build a profitable, sustainable design business. Packed with sample agreements, letters, forms, and more, it reveals how to: - Create a website and portfolio that highlight design solutions - Do pre-pitch research and deliver winning presentations - Prepare inviting proposals that win lucrative contracts - Establish a reliable system for tracking billable hours (and staying solvent) - Use cold-calling strategies even sales phobics can master - Quantify design decisions in ways that business management can relate to and respect - Break out of "freelancer" mode to highly compensated creative consultant The field of design is littered with failures. To stand out and succeed, you need to be professional, efficient, and focused on the bottom-line results that clients value. The Graphic Designer's Business Survival Guide shows you how.
The Graphic Designer's Guide to Better Business Writing
by Barbara Janoff Ruth Cash-SmithVisual-thinking graphic designers sometimes struggle to express themselves clearly and effectively in writing. Now there's help! The Graphic Designer's Guide to Better Business Writing teaches graphic designers how to write compelling business communications. Created especially to address the needs of graphic designers, this handy guide breaks the writing process down into simple, easy-to-understand stages and offers practical writing and presentation models that designers can put to use immediately. Real-life examples cover an array of essential topics: writing winning resumes and cover letters, landing accounts, writing polished letters and reports, creating design briefs, and much more. As a bonus, the authors include time-saving insider tricks of the trade, gleaned from interviews with design professionals and creative directors from across the country.
The Graphic Designer's Guide to Clients: How To Make Clients Happy And Do Great Work
by Ellen M. ShapiroHere is the perfect volume for graphic designers who want real-life advice for long-term success. Renowned designer Ellen Shapiro reveals time-tested tricks of the trade-for making sure the clients you want to work with know about you, become your clients, and work with you productively. Then, in a series of one-on-one interviews, leading designers such as Milton Glaser, April Greiman, Mke Weymouth, Drew Hodges, Marc Gobé, and partners in Pentagram reveal their personal experiences and insights on how to uphold creative standards while fulfilling clients' needs. Their advice will help you:Identify what is distinct about your services Market yourself effectively Meet and court clients Learn the lingo of corporate strategy Make effective presentations Believe in the work you do and sell the work you believe in Obtain referrals from existing clients Keep clients coming back for moreCEOs and design managers from nineteen marketing and design-savvy clients-such as Klein Bikes, The Knoll Group, Barnes & Noble, and Harvard University-offer their own candid perspectives on the challenges solutions, and triumphs of working with designers. Whether you are courting your first clients or seeking fresh insights for achieving even greater success, you cannot afford to be without this crucial resource.
The Graphic Designer's Guide to Pricing, Estimating, and Budgeting
by Theo Stephen WilliamsThis helpful guide provides startup and experienced design business owners with dozens of useful, creative methods for achieving profitability. Updated throughout with additional material on time management, expanded coverage of Web and multimedia pricing, and numerous new interviews with leading designers, this third edition is an invaluable industry guide focusing on these crucial aspects of running a graphic design business.Coverage includes how to set rates, deal with competitors' pricing, use different pricing methods, prepare estimates, draft proposals, establish and manage budgets, negotiate, and position the brand of the firm. Graphic designers will find the clearly written, practical advice indispensable to professional success.
Graphic Idea Notebook: A Treasury of Solutions to Visual Problems
by Jan WhiteThis updated edition of the much-heralded classic of page design offers surefire ideas and inspiration to anyone stuck with the task of designing cutting-edge printed material. This book is a collection of more than 2,000 visual "idea generators"-illustrations and line art-that visualize the various abstract problems that page editors encounter. Previous editions of this book (0-8230-2149-1 and 0-9356-0364-6) have sold more than 57,000 copies "Jan White's are the very best working and how-to and why-to volumes available on the use of graphics in books and publications."--Publishers WeeklyAllworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Graphical Facilitation: Enabling Conversation And Learning Through Images
by Curie Scott Steve HutchinsonIf ‘a picture is worth a thousand words,’ this book provides an approach to help create professional pictures that productively and powerfully capture conversations and thinking for individual and collective learning. Individuals are bombarded by information, and organizations, managers, and teachers often lack a corresponding set of tools to make sense of this complexity—resulting in far too many “death by bullet-point” presentations. This is that toolkit, also offering invitations to readers to extend their thinking past these tools to enable the creation (and co-creation with teams, learners, and clients) of graphical depictions, models, and metaphors to help people make sense of their world. This accessible book is constructed as a visual reference so readers can quickly pick out the specific tool or strategy they need, whether working with individuals and teams to promote self-awareness, develop emotional intelligence, improve communication, or articulate vision and strategy.This clear and adaptable guide will be a welcome resource for teachers, trainers, managers, and coaches to empower people to learn, think, and create in a powerful, memorable, and graphical way.
Graphics Recognition. Current Trends and Evolutions: 12th IAPR International Workshop, GREC 2017, Kyoto, Japan, November 9-10, 2017, Revised Selected Papers (Lecture Notes in Computer Science #11009)
by Alicia Fornés Bart LamiroyThis book constitutes the thoroughly refereed post-conference proceedings of the 12th International Workshop on Graphics Recognition, GREC 2017, held in Kyoto, Japan, in November 2017. The 10 revised full papers presented were carefully reviewed and selected from 14 initial submissions. They contain both classical and emerging topics of graphics rcognition, namely analysis and detection of diagrams, search and classification, optical music recognition, interpretation of engineering drawings and maps.