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Guide to Intellectual Property: What it is, How to Protect it, How to Exploit it (Economist Books)
by Stephen JohnsonIntellectual Property (IP) is often a company’s single most valuable asset. And yet IP is hard to value, widely misunderstood and frequently under-exploited. IP accounts for an estimated $5trn of GDP in the US alone. It covers patents, trademarks, domain names, copyrights, designs and trade secrets. Unsurprisingly, companies zealously guard their own ideas and challenge the IP of others. Damages arising from infringements have fostered a sizeable claims industry. But IP law is complex, and the business, financial and legal issues around it are difficult to navigate. Court decisions and interpretation of IP laws can be unpredictable, and can dramatically change the fortunes of businesses that rely on their IP - as demonstrated in the pharmaceutical industry’s battle with generic drugs. This comprehensive guide to intellectual property will help companies, investors, and creative thinkers understand the scope and nature of IP issues, pose the right questions to their advisers and maximize the value from this crucial intangible asset.
Guide to Intelligent Data Science: How to Intelligently Make Use of Real Data (Texts in Computer Science)
by Michael R. Berthold Christian Borgelt Frank Höppner Frank Klawonn Rosaria SilipoMaking use of data is not anymore a niche project but central to almost every project. With access to massive compute resources and vast amounts of data, it seems at least in principle possible to solve any problem. However, successful data science projects result from the intelligent application of: human intuition in combination with computational power; sound background knowledge with computer-aided modelling; and critical reflection of the obtained insights and results.Substantially updating the previous edition, then entitled Guide to Intelligent Data Analysis, this core textbook continues to provide a hands-on instructional approach to many data science techniques, and explains how these are used to solve real world problems. The work balances the practical aspects of applying and using data science techniques with the theoretical and algorithmic underpinnings from mathematics and statistics. Major updates on techniques and subject coverage (including deep learning) are included.Topics and features: guides the reader through the process of data science, following the interdependent steps of project understanding, data understanding, data blending and transformation, modeling, as well as deployment and monitoring; includes numerous examples using the open source KNIME Analytics Platform, together with an introductory appendix; provides a review of the basics of classical statistics that support and justify many data analysis methods, and a glossary of statistical terms; integrates illustrations and case-study-style examples to support pedagogical exposition; supplies further tools and information at an associated website.This practical and systematic textbook/reference is a “need-to-have” tool for graduate and advanced undergraduate students and essential reading for all professionals who face data science problems. Moreover, it is a “need to use, need to keep” resource following one's exploration of the subject.
A Guide to International Trading: Professional Tools and Practice Insights for Successful Operations (Management for Professionals)
by Eun Sup LeeThis book offers a practical guide for successful international trade operations. Written for MBA students and professionals, it provides tools and best practices for managing and operating complex international trade transactions. Readers learn about the legal, administrative, and practical aspects of international business transactions and how to gather and manage the proper information needed. The book covers topics such as public and private regulation of international trade, overseas market research, international trade terms, international trade contracts, payment collection, international transportation, marine cargo insurance, exchange rate risk, electronic commerce, and claims and dispute resolution. It is a valuable resource for both business students and professionals involved in international trade or export businesses.
Guide to Internet Job Searching: 2002-03 Edition
by Frances E. Roehm Margaret Riley DikelCopublished by America's foremost career books publisher and the Public Library Association, the acclaimed Guide to Internet Job Searching helps you harness the power of the Internet to aid in your job search. The Internet has revolutionized the way people look for career opportunities, and with this guide, you, too, can efficiently and successfully explore the Web to find the right job for you. This bestselling guide shows you how to target the most interesting jobs in the most promising companies and apply for those jobs with confidence-online or on paper. And it will steer you away from electronic "dead ends" such as unproductive searches that turn up thousands of near misses. Whether you are a complete beginner or an online expert, you'll find invaluable advice inside to make your Internet job search streamlined, efficient, and effective-from logging on to landing the perfect job. Margaret Riley Dikel, author of The Riley Guide (rileyguide.com), is a private consultant specializing in the use of the Internet for employment and career information. She is an internationally recognized authority in this field, having worked for many prominent governmental agencies and public and private corporations. Frances E, Roehm is the SkokieNet librarian at the Skokie (Illinois) Public Library where she specializes in building the village's community online. She is also the webmaster for ChicagoJobs.org, a regional resource for Chicagoland job hunters and career changers, and assists individuals in using the Internet to find a job. She currently chairs the PLA Job and Career Information Services committee.
Guide to Investing in Gold & Silver
by Michael Maloney Foreword by Robert KiyosakiYou hold in your hands an updated version of the book that accurately predicted the global stock market crash of 2008, the bursting of the real estate bubble, and Ben Bernanke's unprecedented overreaction via 'Quantitative Easing' programs. First published in 2008, the book quickly became a best seller not just for its timely insight into precious metals investment - but for its amazingly accurate prediction of a 'Roller Coaster Crash'- the manipulated whipsaw between inflation, deflation and back again. In this latest update to his book, author Michael Maloney adds his thoughts on what has played out so far, what we may be facing soon, and how gold and silver can help you transform the coming economic storm into a once in a lifetime opportunity. Gold & Silver have served as the ultimate safe-haven from financial chaos throughout history, and today is no exception. All the underlying fundamentals that caused the financial meltdown of 2008 have not been solved, but have been magnified by the actions of the world's central banks. The, bailouts currency creation, market manipulation, derivatives expansion, and growth of the "too big to fail" banks only guarantee that the next crisis will make the crash of 2008 look like a speed-bump on the way to the main event. Never in history has the global economy stood at such a precipice, and never in history has it been more vital to understand how, why and where to invest in gold and silver. Book jacket.
Guide to Investment Strategy: How to understand markets, risk, rewards and behaviour (Economist Books)
by The Economist Peter Stanyer Stephen SatchellNow in its fourth edition, this classic guide to investment strategy has been revised to give up-to-date ideas on pensions, investments of passion and more.Peter Stanyer and Stephen Satchell's Guide to Investment Strategy looks at the risks and opportunities of uncomplicated strategies and comes with wealth warnings for those who wish to explore more sophisticated approaches. It explains the importance of insights from behavioral analysis, the principles of traditional finance, and highlights how habitual patterns of decision-making can lead any of us into costly mistakes. After all, markets are most dangerous when most rewarding.
A Guide to IT Contracting: Checklists, Tools, and Techniques
by Michael R. OverlySince A Guide to IT Contracting: Checklists, Tools, and Techniques first published, several alarming trends have developed in the technology contracting industry. These trends include: The Dawn of the "As-Is" Technology Product The Ever-Changing Product Where in the World Is My Data? To meet these challenges, the Second Edition helps business managers and lawyers explore alternate solutions from other vendors, conduct simultaneous negotiations with other vendors, and, generally, ensure prospective vendors understand they can "lose the deal" if they refuse to act reasonably. Distilling the most critical business and legal lessons learned through the author’s decades of legal experience drafting and negotiating IT-related agreements, this single volume lets readers quickly access information on virtually every type of technology agreement. Structured to focus on a particular type of IT agreement, each chapter includes a checklist of essential terms, a brief summary of what the agreement is intended to do, and a complete review of the legal and business issues that are addressed in that particular agreement. Providing nonlegal professionals with the tools to address IT contracting issues, the book: Contains checklists to help readers organize key concepts for ready reference Supplies references to helpful online resources and aids for contract drafting Includes a complete glossary that defines key legal, business, and technical terms Technology contracting is becoming ever more difficult. This book is filled with recommendations to mitigate potential risk and makes clear the importance of maintaining negotiating leverage with potential vendors.
A Guide to IT Contracting: Checklists, Tools, and Techniques
by Michael R. Overly Matthew A. KarlynEven leading organizations with sophisticated IT infrastructures and teams of lawyers can find themselves unprepared to deal with the range of issues that can arise in IT contracting. Written by two seasoned attorneys, A Guide to IT Contracting: Checklists, Tools, and Techniques distills the most critical business and legal lessons learned through
A Guide to Lean Six Sigma Management Skills
by Howard S GitlowIn summary, the purpose of Six Sigma management is topromote joy in work for all employees so that they have the energy to participate in the improvement and innovation projects identified from the organizational dashboard! Authored by Dr. Howard Gitlow, one of the most respected Six Sigma Master Black Belts, this well-organized volume demonstrates the implementation of quality improvements into all areas of the workplace from the shop floor through a company‘s executive offices. Illustrating his points with a number of case studies, theauthor provides a compelling argument as to why Six Sigma should be the preferred approach. The book explains how to build an organization that encourages and values the input of quality teams detailing the steps required to implement and maintain lean initiatives.
Guide to LEED® 2009 Estimating and Preconstruction Strategies
by Thomas A. TaylorThis guide walks the reader step by step through the LEED 2009 for New Construction process, offering advanced techniques for estimating the actual costs, in time and money, for building green. It serves as an essential primer to price-assessment strategies for high-performance commercial and institutional projects, which include office buildings, high-rise residential buildings, government buildings, recreational facilities, manufacturing plants, and laboratories. Written by an author with more than twenty years of green construction experience on more than 80LEED registered or certified projects, the book provides real-world case studies used to demonstrate the techniques and concepts revealed in the book, covers project documentation, and provides strategies to help the reader understand the real costs and scheduling implications associated with sustainable building.
Guide to Managing Growth: Turning successes into even bigger successes (Economist Books)
by Rupert MersonThe how-to guide to tackling business growth problems head on Responding effectively to the demands of a growing company, regardless of size, is one of the great challenges facing businesses in this increasingly competitive climate. Successful growth requires careful attention to the robustness of organizational structure and systems as well as reconciling the different speeds at which different division within a company may develop. Guide to Managing Growth is one of the first and only books to explicitly address these challenges, and help prepare business leaders to grow their business in productive, successful ways. * Written by Rupert Merson of the London Business School * Business growth needs intelligent and sensitive management * Applicable to all types of business: young or more mature, small or substantial * Examines the change growth brings to every aspect of the business--people management, marketing, customer and client management, financial management, organizational design, and performance management and measurement Jargon-free and to the point, Guide to Managing Growth explores the different aspects of growth and outlines strategies and tactics that will enable businesses to address the issues they face and move forward to a bigger and even more successful future.
Guide to Maritime Informatics
by Alexander Artikis Dimitris ZissisIn the last 25 years, information systems have had a disruptive effect on society and business. Up until recently though, the majority of passengers and goods were transported by sea in many ways similar to the way they were at the turn of the previous century. Gradually, advanced information technologies are being introduced, in an attempt to make shipping safer, greener, more efficient, and transparent. The emerging field of Maritime Informatics studies the application of information technology and information systems to maritime transportation.Maritime Informatics can be considered as both a field of study and domain of application. As an application domain, it is the outlet of innovations originating from data science and artificial intelligence; as a field of study, it is positioned between computer science and marine engineering. This new field’s complexity lies within this duality because it is faced with disciplinary barriers yet demands a systemic, transdisciplinary approach. At present, there is a growing body of knowledge that remains undocumented in a single source or textbook designed to assist students and practitioners.This highly useful textbook/reference starts by introducing required knowledge, algorithmic approaches, and technical details, before presenting real-world applications. The aim is to present interested audiences with an overview of the main technological innovations having a disruptive effect on the maritime industry, as well as to discuss principal ideas, methods of operation and applications, and future developments. The material in this unique volume provides requisite core knowledge for undergraduate or postgraduate students, employing an analytical approach with numerous real-world examples and case studies.
A Guide to Marxian Political Economy: What Kind Of A Social System Is Capitalism?
by Teinosuke OtaniThis textbook offers a comprehensive guide to the systematic structure of capitalism, while at the same time introducing readers to all three volumes of Marx’s Capital. Based on his extensive expertise on Marx’s critique of political economy, the author reveals the specific structure of production in capitalist societies and explicates what sets this system apart from other modes of production. Marx’s political economy is explained in a systematic and easy-to-understand manner, using numerous illustrative diagrams to complement the text. This textbook will appeal to all students and scholars looking for a more comprehensive, systematic and theoretical explanation of capitalism, equipping them with a solid theoretical understanding of its core structure.
Guide to Modeling and Simulation of Systems of Systems
by Jean-Christophe Soulié Raphaël Duboz Hessam S. Sarjoughian Bernard ZeiglerThis guide demonstrates how virtual build and test can be supported by the Discrete Event Systems Specification (DEVS) simulation modeling formalism, and the System Entity Structure (SES) simulation model ontology. The book examines a wide variety of Systems of Systems (SoS) problems, ranging from cloud computing systems to biological systems in agricultural food crops. Features: includes numerous exercises, examples and case studies throughout the text; presents a step-by-step introduction to DEVS concepts, encouraging hands-on practice to building sophisticated SoS models; illustrates virtual build and test for a variety of SoS applications using both commercial and open source DEVS simulation environments; introduces an approach based on activity concepts intrinsic to DEVS-based system design, that integrates both energy and information processing requirements; describes co-design modeling concepts and methods to capture separate and integrated software and hardware systems.
A Guide to Modern Economics
by David Greenaway Michael Bleaney Ian StewartThis work provides a valuable review of the most important developments in economic theory and application over the last decade. Comprising twenty-seven specially commissioned overviews, the volume presents a comprehensive and student-friendly guide to contemporary economics.Previously published by Routledge as part of the Companion to Contemporary Economic Thought, these essays are made available here for the first time in a concise paperback edition. A Guide to Modern Economics will be a valuable guide to all those who wish to familiarize themselves with the most recent developments in the discipline.
Guide to Organisation Design
by Naomi StanfordBusiness failure is not limited to start ups. Industry Watch (published by BDO Stoy Hayward, an accounting firm) 'predicts that 17,043 businesses will fail (in the UK) in 2006, a further 4 per cent increase from 2005'. In America between 1990 and 2000, there were over 6. 3 million business start-ups and over 5. 7 million business shut-downs. Risk of failure can be greatly reduced through effective organisational design that encourages high performance and adaptability to changing circumstances. Organisation design is a straightforward business process but curiously managers rarely talk about it and even more rarely take steps to consciously design or redesign their business for success. This new Economist guide explores the five principles of effective organisation design, which are that it must be: driven by the business strategy and the operating context (not by a new IT system, a new leader wanting to make an impact, or some other non-business reason). involve holistic thinking about the organisation be for the future rather than for now not to be undertaken lightly - it is resource intensive even when going well be seen as a fundamental process not a repair job. (Racing cars are designed and built. They are then kept in good repair. )
Guide to Organisation Design: Creating high-performing and adaptable enterprises (Economist Books)
by Naomi StanfordBusiness failure is not limited to start ups. Industry Watch (published by BDO Stoy Hayward, an accounting firm) 'predicts that 17,043 businesses will fail (in the UK) in 2006, a further 4 per cent increase from 2005'. In America between 1990 and 2000, there were over 6. 3 million business start-ups and over 5. 7 million business shut-downs. Risk of failure can be greatly reduced through effective organisational design that encourages high performance and adaptability to changing circumstances. Organisation design is a straightforward business process but curiously managers rarely talk about it and even more rarely take steps to consciously design or redesign their business for success. This new Economist guide explores the five principles of effective organisation design, which are that it must be: driven by the business strategy and the operating context (not by a new IT system, a new leader wanting to make an impact, or some other non-business reason). involve holistic thinking about the organisation be for the future rather than for now not to be undertaken lightly - it is resource intensive even when going well be seen as a fundamental process not a repair job. (Racing cars are designed and built. They are then kept in good repair. )
Guide to Organisation Design
by Naomi Stanford The EconomistBusiness failure is not limited to start ups. "Industry Watch" (published by BDO Stoy Hayward, an accounting firm) 'predicts that 17,043 businesses will fail (in the UK) in 2006, a further 4 per cent increase from 2005'. In America between 1990 and 2000, there were over 6. 3 million business start-ups and over 5. 7 million business shut-downs. Risk of failure can be greatly reduced through effective organisational design that encourages high performance and adaptability to changing circumstances. Organisation design is a straightforward business process but curiously managers rarely talk about it and even more rarely take steps to consciously design or redesign their business for success. This new Economist guide explores the five principles of effective organisation design, which are that it must be: driven by the business strategy and the operating context (not by a new IT system, a new leader wanting to make an impact, or some other non-business reason); involve holistic thinking about the organisation; for the future rather than for now; not to be undertaken lightly - it is resource intensive even when going well; and, seen as a fundamental process not a repair job. (Racing cars are designed and built. They are then kept in good repair. )
A Guide to Post-Keynesian Economics
by Alfred S. EichnerDoes there exist an alternative to the “neoclassical synthesis” presented to students in introductory, intermediate, and advanced economics courses? The alternative is the post-Keynesian theory which is the subject of this book.
A Guide to Preparing Cost-Effective Press Releases
by William Winston Robert H LoefflerA Guide to Preparing Cost-Effective Press Releases is an instructional approach to writing and effectively using the press release. It offers suggestions and recommendations for creating basic press releases and details how the release can extend the life of an ad campaign, providing high degree publicity at low cost.In an age of great emphasis on high performance, cost effectiveness, measurable success, and fast results, this book explains how a well-developed press release program can “super charge” an advertising program. Robert Loeffler reviews the basics of press release writing, gives several examples of successful press releases, and explains in detail how the reader can set up an ongoing press release program to provide a high degree of effective publicity at very low cost. As a major form of communication for businesses, public and private institutions, and the government, the press release is a tailor-made promotional tool for both large and small budgets. Loeffler discusses the mechanics of writing press releases, providing the press release writer with:a diagrammed writing approach for clear structurea list of do's and don'ts to prevent common errorssamples of the most common types of releasesa step-by-step explanation of release production, so as not to overlook important tasks for completionsuggestions on how to write related releases, such as tradeshow press kitsExperienced in-house communications and PR writers, nonprofit PR staffs, government and military public affairs staffs, and advertising agency writers will find Loeffler's book a handy reference for polishing press release writing skills. College undergraduate classes in journalism, technical writing, and business communication will find A Guide to Preparing Cost-Effective Press Releases a useful tool in learning the fundamentals of press release writing.
Guide to Preparing the Corporate Quality Manual (Quality And Reliability Ser. #51)
by Bernard FromanUtilizes advanced concepts, guidelines and requirements from the latest ISO 9000 and 10000 series of standards, as well as other models, including TQM (Total Quality Managment). The text shows how to define a policy and explain it clearly. It offers procedures for developing a quality manual, to be used by personnel performing quality-related functions and for external auditors and customers.
A Guide to Professional Doctorates in Business and Management
by Lisa Anderson Jeff Gold Jim Stewart Professor Richard Thorpe*Shortlisted in the Management and Leadership Textbook Category at CMI Management Book of the Year Awards 2017* Lecturers, request your electronic inspection copy here. Are you undertaking (or thinking of doing) a Doctor of Business Administration (DBA) or other professional doctorate (PD) in business and management? Or perhaps you’re supervising and delivering one of these programmes? This is your complete - and practical - guide to succeeding on this course. A Guide to Professional Doctorates in Business and Management has been written by a team of experts with experience of the challenges faced in both studying for and supervising professional doctorates in business and management. Inside they address the key issues faced, in particular how these courses differ from a traditional PhD, and the different skills and approach needed for success. Chapters explore the nature and importance of PDs as leading change in the professional world of practice, and how they need to differ from traditional forms of doctorate such as PhDs. The guide also offers practical guidance on researching in this particular mode, and through writing and publishing a thesis, making a valuable contribution to professional knowledge.
A Guide to Professional Doctorates in Business and Management
by Jim Stewart Lisa Anderson Professor Richard Thorpe Jeff GoldAre you undertaking (or thinking of doing) a Doctor of Business Administration (DBA) or other professional doctorate (PD) in business and management? Or perhaps you're supervising and delivering one of these programmes? This is your complete - and practical - guide to succeeding on this course. A Guide to Professional Doctorates in Business and Management has been written by a team of experts with experience of the challenges faced in both studying for and supervising professional doctorates in business and management. Inside they address the key issues faced, in particular how these courses differ from a traditional PhD, and the different skills and approach needed for success. Chapters explore the nature and importance of PDs as leading change in the professional world of practice, and how they need to differ from traditional forms of doctorate such as PhDs. The guide also offers practical guidance on researching in this particular mode, and through writing and publishing a thesis, making a valuable contribution to professional knowledge.
A Guide to Publishing for Academics: Inside the Publish or Perish Phenomenon
by Jay LiebowitzMost academics still wrestle with the "publish or perish" phenomenon. Based on Dr. Liebowitz's 25 years serving as the editor-in-chief of a leading international journal, along with insights from some of the most knowledgeable journal editors, this book shares key lessons learned to help new professors, doctoral students, and practitioner-scholars
A Guide to Reinsurance Law (Practical Insurance Guides)
by Robert MerkinThis practical guide offers a useful introduction to reinsurance, taking you step by step through the associated issues you really need to know about. An introduction is provided, setting the scene for further chapters on key topics such as the formation of agreements, terms, rights and obligations. The book covers the following areas: Nature of Reinsurance, Formation of Reinsurance, Agreements, Utmost Good Faith, Terms of Reinsurance Agreements, Rights and Obligations of the Parties, Follow the Settlements and Follow the Fortunes, Claims, Intermediaries, Jurisdiction and Applicable Law, Arbitration.