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If You're Not First, You're Last
by Grant CardoneDuring economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.But imagine being able to sell your products when others cannot, being able to take market share from both your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses.If You're Not First, You're Last is about how to sell your products and services--despite the economy--and provides the reader with ways to capitalize regardless of their product, service, or idea. Grant shares his proven strategies that will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Key concepts in If You're Not First, You're Last include:Converting the Unsold to SoldThe Power Schedule to Maximize SalesYour Freedom Financial PlanThe Unreasonable Selling Attitude
If You're So Smart, Why Aren't You Happy?
by Raj RaghunathanThe first book by the creator of COURSERA®'s most popular online course in 2015, "A Life of Happiness and Fulfillment"Could the same traits that drive your career success also be keeping you from being happier?Fifteen years after getting his MBA, Raj Raghunathan spent some time with his old classmates. He noticed that though they'd all done well, there didn't appear to be much correlation between their academic success and career success. What Raj found even more curious was the even smaller correlation between career success and what he calls life success. The greater the career success, the more unhappy, out of shape, harried and distracted his friends were. If intelligence helps with decision-making, smart people should naturally make better life choices. So why are so many of the smartest, brightest, most successful people profoundly unhappy? Raj set out to find an answer to this problem, and extensively researched happiness not just of students and business people, but also stay-at-home-parents, lawyers, and artists, among others. If You're So Smart, Why Aren't You Happy? takes readers on a fun and meaningful tour of the best research available on how some of the very determinants of success may also come to deflate happiness. Raghunathan explores the seven most common inclinations that successful people need to overcome, and the seven habits they should adopt instead. Among his surprising findings... ·The correlation between wealth and happiness is much smaller than you'd expect it to be·Generosity is not only a key to happiness, but a determining factor of long term success·Appreciating uncertainty, rather than seeking full control of outcomes, is necessary for happiness If You're So Smart, Why Aren't You Happy? will give you a powerful new perspective on your work, personal goals and relationships, whether you're already successful or just starting out.From the Hardcover edition.
If You're Thinking of Living In . . .
by Michael LeahyA Practical guidebook for house hunters, migrating apartment dwellers, and anyone curious about life in 115 of New York's most livable neighborhoods and suburbs. For many people in New York, New Jersey, and Connecticut, the real estate section of the Sunday New York Times is the first part of the newspaper they read each week. This book is drawn from one of the most popular features in that widely read section, "If You're Thinking of Living In . . . " Every week, the column gives a detailed snapshot of a suburban community in the tri-state area or a metropolitan neighborhood in New York City, enabling readers to clearly understand a new area and decide if it might be the right place for them to live. Now, these columns have been updated and edited into a valuable guidebook for anyone planning a move into the tri-state area or already living in the region and considering a move to another community, as well as for browsers who just enjoy this popular and informative feature. Will acquaint you with 115 metropolitan neighborhoods and suburban communities in New York, New Jersey, and Connecticut. Consists of illuminating profiles on each locale, including safety, housing, schools, transportation, cultural and recreational facilities, and quality of life. Includes at-a-glance reference boxes that list such valuable data as median income of a community; median price of a single-family home, co-op, or condo; midrange rental rates; and commuting times and costs Highlights which communities have the strongest school districts. Educates prospective home buyers on assessing the investment opportunities of purchasing real estate. From the Trade Paperback edition.
If You're in a Dogfight, Become a Cat!: Strategies for Long-Term Growth (Columbia Business School Publishing)
by Leonard ShermanBusinesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed. But there are notable exceptions in which enlightened executives have changed the rules to grasp the holy grail of business: long-term profitable growth. Rather than joining the dogfights raging within their industry, companies such as Apple, FedEx, and Starbucks have chosen to become metaphorical cats, continuously renewing their distinctive strategies to compete on their own terms.In If You're in a Dogfight, Become a Cat, Leonard Sherman draws on four decades of experience in management consulting, venture capital, and teaching business strategy at Columbia Business School to share practical advice on two of the most vexing issues facing business executives: why is it so hard to achieve long-term profitable growth, and what can companies do to break away from the pack?Sherman takes the reader on a provocative journey through the building blocks of business strategy by challenging conventional wisdom on a number of questions that will redefine management best practices: What should be the overarching purpose of your business? Do you really know what your strategy is? Is there such a thing as a bad industry? Where do great ideas come from and how do I find them? What makes products meaningfully different? What makes and breaks great brands? How and when should I disrupt my own company? What are the imperatives to achieving long-term profitable growth?Filled with dozens of illustrative examples of inspiring successes and dispiriting falls from grace, this book provides deep insights on how to become the cat in a dogfight, whether you are a CEO, mid-level manager, aspiring business school student, or curious observer interested in achieving sustained profitable growth.
If Your Resume Could Talk: Dig in and Prepare Yourself or Others for What's Next Through Career Exploration, Conversations, and Pivots
by Evelyn Mok LeeThe notion that one can work in a single company or job for an extended period of time has changed. Companies are in need of talent. People are in search of jobs and just "the right position" for themselves.How do we find that perfect match? In years past, one might pivot once, perhaps even twice over the course of their career. Today, a person may need to pivot multiple times. Can a business adapt to the amount of change their employees may need to make over the course of their lifetime? Will an individual want to or be prepared to change jobs on an ongoing basis throughout their career? Sometimes, there is a need to pivot. Can the pivot be made, smoothly? Finding starting points for these conversations can be challenging. Is it a pivot or is it a career change? Both are acceptable. Pivots, if planned, can be easier to navigate. Career changes require more preparation. Either way, fluctuations can be daunting, for both the individual and the organizations they work for, especially when there is a lack of clarity in managing the complexities of skills, career aspirations, and interests. Having meaningful conversations that gather personal insights and reveal options either before or when it is time to initiate career exploration can ease the transition.This book captures the insights the author has gained through her career and provides the valuable lessons learned from reviewing resumes, interviewing, and coaching those early in their careers, starting new careers, or in the midst of career transitions. The author also shares her personal experience with career exploration and navigating change.
If You’re a Classical Liberal, How Come You’re Also an Egalitarian?: A Theory of Rule Egalitarianism (Palgrave Studies in Classical Liberalism)
by Åsbjørn MelkevikClassical liberalism has wrongly been regarded as an ideology that rejects the welfare state. In this book, Åsbjørn Melkevik corrects this common reading of the classical liberal tradition by introducing a theory of “rule egalitarianism”. Not only is classical liberalism compatible with social justice, but it can also help us understand why some egalitarian endeavours are an essential feature of a market society. If a necessary link exists between the classical liberal tradition and the moral and institutional dimensions of the rule of law, then this tradition is bound to uphold a substantial form of social justice. Coherence requires that classical liberals like Friedrich Hayek and Milton Friedman adopt an authentic egalitarian program. They should ameliorate poverty and limit inequality not merely out of prudence or collective self-interest, but for the natural justice of ongoing social cooperation as well as for the impartiality of market institutions.
If at First You Don't Succeed...
by Brent BowersAt age nine, Cameron Johnson started an Internet company. Pete Amico quit his job on his first day because he didn't feel like taking orders from his boss. Greg Herro built a successful business selling diamonds made from the carbon extracted from ashes. If any of these people remind you of yourself, you just might have the kind of personality to take the small business world by storm. InIf at First You Don't Succeed. . . , Brent Bowers, the small-business editor for theNew York Timesreveals the eight patterns that highly successful entrepreneurs share - and what we can learn from them. Brent Bowers, in covering small business for decades at theWall Street Journaland theNew York Times, has chronicled the rise and fall of hundreds of start-ups. InIf at First You Don't Suceed...,he analyzes the common characteristics shared by dozens of successful small-business owners and their companies. Drawing on extensive interviews and research,as well as on the experiences and expertise of business consultants, venture capitalists, academics, and the entrepreneurs themselves, he describes the key traits that successful entrepreneurs have in common. Among them: * The ability to spot and seize opportunities * An overwhelming urge to be in charge coupled with a gift for leadership * The flexibility to come up with creative, out-of the-box solutions to problems or obstacles * Incredible energy and tenacity in the pursuit of their goals * Unwavering faith in their business * The ability to take smart risks * The ability to bounce back from setbacks and see failure as just one step on the path to ultimate success For anyone thinking about starting a business, or attempting a start-up a second or third time, this book offers invaluable lessons and insights.
Ifigenia en Forest Hills: Anatomía de un asesinato
by Janet MalcolmUno de los mejores libros sobre un juicio jamás escritos. «Ella no lo pudo haber hecho, pero tenía que haberlo hecho». Ese es el enigma del que parte el fascinante nuevo libro de Janet Malcolm: la crónica de un juicio por asesinato en la cerrada comunidad de judíos bujaríes de Forest Hills, en el distrito neoyorquino de Queens. La joven y atractiva doctora Mazoltuv Borujova es acusada de haber contratado a un sicario para acabar con su ex marido, Daniel Malakov, un dentista respetado, en presencia de la hija de ambos, de cuatro años. El fiscal lo considera un acto de venganza: pocas semanas antes del asesinato a sangre fría de Malakov, este, inexplicablemente, había obtenido la custodia de la niña. La tragedia dickensiana del niño inocente es el hilo conductor del relato de Malcolm. Con la precisión intelectual y emocional que la caracteriza, Malcolm contempla el juicio («una pugna entre dos relatos antagónicos») desde todos los ángulos imaginables. El abismo entre nuestros ideales de justicia y los factores humanos que influyen en su aplicación (de la habilidad de los distintos abogados a la naturaleza de la selección de los jurados, la maleabilidad de las pruebas o la predisposición del juez) quizá sea la conclusión más dura. Reseñas:«Tan intrigante y emocionante como una historia de detectives, con todo el interés moral e intelectual de una gran novela.»Jeffrey Rosen «Seca y fascinante, Ifigenia en Forest Hills provoca desde sus primeras páginas un auténtico hechizo, el tipo de hechizo al que los admiradores de Janet Malcolm nos hemos hecho adictos.»The New York Times «Otro logro asombroso de Janet Malcolm. Aquí, como siempre, Malcolm provoca el mejor tipo de inquietud en el lector: la obligación de pensar.»Jeffrey Toobin
Iggy's Bread of the World
by Kathleen L. Mcginn Alexis GendronIn January 1994, Igor and Ludmilla Ivanovic opened the doors of their bakery, Iggy's Bread of the World. This case describes their unusual mission statement and the way in which they try to bring a social consciousness mentality to a for-profit business. Six years later, they have grown beyond their physical and administrative capacity. The Ivanovics must decide how to reconfigure the leadership structure of the company without losing their control over the fundamentals.
Ignite
by Gabrielle DolanLearn the authentic leadership skills that drive today's workforce to excel Ignite: Real Leadership, Real Talk, Real Results is an honest guide to achieving lasting business success by becoming a more authentic leader. Leaving behind the boring and mundane, this guide cuts to the chase with a frank and forthright style to provide insight that can radically transform your business. You'll learn how your communication style may be holding you back, and how a few simple changes can inspire your team, engage your customers, and remind you just how effective you can be. Storytelling is a powerful business tool, and this book shows how to find your own stories and dig deep to learn what's driving your leadership and motivating your diverse workforce. You'll successfully navigate the uncertain terrain brought about by mixed generational expectations, evolving technology, and a rapidly shifting culture as you learn to respond and adapt to become a more effective leader. Communication is everything, and leaders are expected to be "on message" at all times. Today's workers want to know the "why" behind the "what", and this guide shows you how to tailor your message and your entire communication style to have the biggest impact. Cut through the "boring" and "bull" and be real Communicate with impact across all platforms Ignite your teams, your customers, and yourself Level up, step out, and discover what you stand for The rapid rise of technology and social media has resulted in "information fatigue", and most leaders respond by communicating in logic and data. This approach has little impact on the shifting workforce demographics, and each new generation brings higher expectations from their employers and leaders. Ignite shows you how to exceed those expectations and become the authentic leader that drives today's business success.
Ignite The Third Factor
by Dr Peter JensenHow do you get someone else committed to reaching their fullest potential? It’s a question that challenges new managers and seasoned executives alike, echoes through coaches’ heads as they watch a gifted athlete underachieve, and keeps parents up at night. Igniting the Third Factor, Peter synthesizes his life’s work into the five core practices exceptional leaders use to ignite the Third Factor in themselves and others – whether it’s in the locker room before a gold medal Olympic hockey game or at a routine performance review. Peter works through an easy-to-understand model, providing a clear view of what separates ’igniters’ from ’extinguishers’ and exploring a wealth of strategies you can put to use immediately in your world. Like the laws of physics, these principles apply in any environment. They may look different when used by a parent, a manager, or a coach, but the forces of work remain the same. Igniting the Third Factor is a fast-paced journey packed with familiar faces, engaging stories, and humor. As he moves from the dressing room to the corner office and back again, Peter weaves insights from well-known Canadian, American, and British coaches and executives with his personal experience to provide a practical guide to helping others excel – all set against the backdrop of an exciting 30 years of involvement in the Canadian Olympic Movement.
Ignite Your Generosity: A 21-Day Experience in Stewardship
by Chris McDanielWe know it's important to be generous. But it can be hard to know what healthy stewardship looks like in our families and churches. What if God has deeper and richer lessons to teach us about what it means to live generously? Ignite Your Generosity will help you see your resources of time, talents and treasures in a fresh, God-honoring way. A twenty-one-day devotional, this book is now expanded with a four-week small group guide that is perfect for both individual and church use. Every day's reading features an engaging story, Scripture for further study and personal reflection questions to grow in the area of stewardship. Begin your journey of pursuing generosity God's way. Discover the joy and fulfillment that comes from a life of giving freely to his plans and purposes.
Ignite a Shift: Engaging Minds, Guiding Emotions and Driving Behavior
by Stephen McGarveyHow effective leaders use communication to spark transformation: “Terrific insights and tools on how to create behavioral shifts.” —John Howlett, President, Bunzl CanadaThe ability to persuade and influence is the cornerstone of successfully navigating change management. In Ignite a Shift, internationally acclaimed speaker Stephen McGarvey explores the subtleties of effective communication and highlights the essential fact that thinking impacts emotions, which drive behavior.Ignite a Shift is the quintessential guide to communication, positive persuasion, and influencing with integrity. It reveals the proven techniques that the world’s most effective leaders are using to motivate themselves and others to excel professionally and personally.“An insightful guide that supplies readers with practical tools to help influence, persuade, and motivate the people around them. The focus on the power of positivity, linguistics, and storytelling are crucial techniques whether you are leading a team, negotiating a contract, or simply attempting to better frame conversations in everyday life.” —Michael Baghramian, Financial Advisor, Forbes List of America’s Next Gen Advisors, 2019 & 2021
Ignite an Explosion of Ideas: Submarines and Tubular Bells-Produce More Innovative Ideas
by Frans JohanssonThe most successful innovators produce and realize an incredible number of ideas. But why are some innovators more productive than others? And what, if anything, does that have to do with thinking that crosses disciplines? This chapter answers these questions.
Ignite the Secret: 19 Lessons for Business and Life
by Charles HortonAn entrepreneur shares powerful strategies for confronting challenges, acting decisively, and achieving everything you’ve ever dreamed of.Entrepreneur and motivational speaker Charles Horton takes vital lessons he has learned in business and life—as well as from firewalking, walking on glass, mingling with lions, and building multiple businesses—and applies them to the challenges of personal and professional life with remarkable success. Now, his trailblazing approach can be yours. Ignite the Secret will inspire you to . . .See opportunities, not obstaclesTriumph over self-doubtFocus on your goalsCreate your own realityShift your perspectiveStoke your internal fireOvercome any challengeAccomplish your dreamsThe hardest part of changing your life is knowing how to start. Ignite the Secret empowers you to take that first step—and all the steps that follow.Praise for Ignite the Secret“You rarely come upon a piece of writing that is the complete package drawing you in with every lesson, vivid personal story and simple wisdom you can use in your own life right away.” —Monica Steiner, Aging Evolution“Whether or not you ever choose to do a firewalk, these nineteen lessons can transform your life as if you had.” —Dave Albin, Former Anthony Robbins Companies Fire Captain
Igniting Customer Connections: Fire Up Your Company's Growth By Multiplying Customer Experience and Engagement
by Andrew FrawleyA new data-driven approach to building customer relationships that fuel sustainable business growth Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's largest marketing firms, the book provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2, which delivers a new way to inspire and measure customer connections—and improve business results. The traditional marketing campaign—a battle for attention with a clear launch date and endpoint—no longer works. Marketing is faster and more complex than ever, and consumers now have the power to turn off the message. Igniting Customer Connections explores the benefits of a new approach that enables companies to connect with customers, rather than just talk at them. Topics include: Why classic ROI is losing relevance as a way to measure results—and to budget marketing spend How to make powerful connections by taking full advantage of "atomic moments of truth" Amplifying the impact of customer experience and engagement Creating a continuous, measurable, repeatable process for growth The key to winning customers and building long-term business is creating positive customer experiences that inspire ongoing engagement—from Facebook "likes" to purchase decisions. Based on data and stories drawn from dozens of top brands and thousands of consumers, Igniting Customer Connections helps marketers create long-term brand equity and sustainable business growth.
Igniting the Invisible Tribe: Designing an Organization That Doesn't Suck
by Josh Allan DykstraWhy is it that so many of us toil away in jobs we hate, being treated like machines, doing things that will eventually ruin the planet? Is this really the best we can do with our work and our lives? Concluding a massive research project spanning the fields of behavioral economics, future trend analysis, and management science, Josh Allan Dykstra elegantly shows how the world of work is evolving-and that the competitive advantage of business is shifting towards something much more life-giving than where we've been.
Ignition: Superior Communication Strategies for Creating Stronger Connections
by Matthew L. MoseleyIgnition: Superior Communication Strategies for Creating Stronger Connections is a book of dispatches from the frontlines of communication strategy. Matthew L. Moseley draws on his eclectic life experiences to investigate the link between success and effective communication. Whether he’s choreographing a fine dining experience at the top restaurant in America, using rock stars to register voters, helping a national chain save its reputation after a gaffe goes viral, or serving as media liaison at the epic ash-blast send-off for author Hunter S. Thompson, Moseley identifies the principles that guide communication strategies toward their goals. In extensive interviews with a wide variety of experts, including authors, fighter pilots, business leaders, politicians, and astrophysicists, Moseley tests these principles, teases out new, provocative ideas, and anticipates how forming stronger connections will help us address today’s greatest challenges. Though it tackles serious subjects, offers an illuminating perspective on the evolution of human discourse, and shares important insights on interpersonal relations, Ignition is also a good, fun read. A broad range of colorful anecdotes gives this book of philosophical wisdom and practical advice the zest of a juicy memoir.
Ignorance and Uncertainty (Econometric Society Monographs #61)
by Olivier Compte Andrew PostlewaiteBorn of a belief that economic insights should not require much mathematical sophistication, this book proposes novel and parsimonious methods to incorporate ignorance and uncertainty into economic modeling, without complex mathematics. Economics has made great strides over the past several decades in modeling agents' decisions when they are incompletely informed, but many economists believe that there are aspects of these models that are less than satisfactory. Among the concerns are that ignorance is not captured well in most models, that agents' presumed cognitive ability is implausible, and that derived optimal behavior is sometimes driven by the fine details of the model rather than the underlying economics. Compte and Postlewaite lay out a tractable way to address these concerns, and to incorporate plausible limitations on agents' sophistication. A central aspect of the proposed methodology is to restrict the strategies assumed available to agents.
Ignoranzfallen am Arbeitsplatz: Subtile Seelische Gewalt Aufdecken - Betroffene Stabilisieren
by Lilo EndrissKränkung durch Ignoranz ist eine sehr subtile Form seelischer Gewalt, und sie verursacht in Unternehmen Millionenschäden. Lilo Endriss bietet Aufklärung, Unterstützung der Betroffenen und Prävention. Da Mitarbeiter oft mit dem Erkennen und Bewältigen dieser Art von subtilen seelischen Attacken überfordert sind, richtet sich dieses Buch vorrangig an Leser mit Personalverantwortung, die außerhalb des niederträchtigen Machtspiels stehen. Aber auch direkt Betroffene finden hier hilfreiche Hinweise.Ignorante Verhaltensweisen werden oft absichtlich eingesetzt, um eine andere Person zu schädigen. Die unmittelbare Kommunikation wird systematisch verweigert, um sie als Machtmittel einzusetzen, etwa durch das permanente Nichteingehen auf die Anliegen des Gegenübers oder durch soziale Ausgrenzung. Hier sind Führungskräfte gefordert. Dieses fundierte Buch sensibilisiert den Leser für das Thema und stellt eine Fülle von Methoden zur Verfügung, um Fallen aufzudecken und Betroffene zu stabilisieren.
Ignore Everybody
by Hugh MacleodHugh MacLeod's acclaimed blog Gaping Void draws 1. 5 million visitors a month, and his ebook, How to Be Creative, has been downloaded more than a million times. In Ignore Everybody, he expands his thoughts about unleashing creativity in a world that often thwarts it.
Ignore Everybody: And 39 Other Keys to Creativity
by Hugh MacleodIn this book, the author has expanded his thoughts about unleashing creativity in a world that often thwarts it.
Ignore Your Customers (and They'll Go Away): The Simple Playbook for Delivering the Ultimate Customer Service Experience
by Micah SolomonDiscover how to create exceptional customer service and a superior customer experience, learning from the greatest companies of our time.When it comes to delivering great customer service and customer experience, many companies miss the mark. But there&’s no reason this should include you and your company. Ignore Your Customers (and They&’ll Go Away) spells out, step by step, how to craft a customer service culture and customer experience so powerful that they&’ll transform your organization and boost your company&’s bottom line.You&’ll enjoy inspirational, often hilarious, tales from the trenches as author Micah Solomon, one of the world&’s best-known customer service consultants, relates hands-on adventures about assessing and improving customer service in various industries.You&’ll spend time behind the scenes with Zappos CEO Tony Hsieh and discover how the company delivers &“wow&” customer service. From Richard Branson, you&’ll learn how Virgin brands deliver authentic customer service (avoiding what Branson calls &“Stepford Customer Service&”) and Branson&’s secrets for turning social media attackers into brand promoters.Drawing on a wealth of stories personally assembled from today&’s most innovative and successful companies, including Amazon, Cleveland Clinic, Drybar, USAA Insurance, and The Ritz-Carlton Hotel Company, Solomon reveals what it takes to turn a ho-hum customer interaction into one that drives customer engagement and lifelong loyalty.
Ignore the Hype: Financial Strategies Beyond the Media-Driven Mayhem
by Brian PerrySecure your investment gains and supercharge your results with this down-to-earth analysis of investing fundamentals Via powerful and unique insights, Ignore the Hype: Financial Strategies Beyond the Media-Driven Mayhem teaches readers how to keep their focus squarely on time-tested strategies for meeting their financial goals without getting distracted by a constant barrage of news headlines. The book takes a common-sense approach to the financial world that’s ideally suited to the everyday investor. It covers topics including: How to avoid competing against hedge funds in a game they’ve rigged What you can do today to avoid taxes tomorrow Wall Street’s Dirty Secret: Forecasting is just guessing Why some of your investments have worse odds than a casino game How the media circus can derail your financial plans Surviving a world where financial advisors don’t have to act in your best interest Ignore the Hype emphasizes the difference between short-term trading and long-term investing, how to filter the constant onslaught of information coming your way from every angle and separate the valuable content from the noise, and how to build a foundation for investment success based on common sense and academic research.
IguanaFix
by Frank V. Cespedes Maria Fernanda Miguel Laura Urdapilleta Thomas R. EisenmannIguanaFix is a rapidly scaling Latin American startup that provides an online platform that connects consumers with home improvement contractors. The founders have acquired customers through both B2C and B2B methods. But in seeking to grow and scale the business, they now must make decisions about the relative emphasis on building their consumer brand or its B2B partnerships, and the implications for product offerings and marketing methods ranging from search engine marketing and Facebook ads to sales and account management.