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The Handbook of International Trade and Finance
by Anders GrathFor anyone involved in international sales, finance, shipping and administration, or for those studying for academic or professional qualifications in international trade, The Handbook of International Trade & Finance offers an extensive and topical explanation of the key finance areas - including risk management, international payments and currency management. This essential reference resource provides the information necessary to help you to reduce risks and improve cash flow, identify the most competitive finance alternatives, structure the best payment terms, and minimize finance and transaction costs. This fully revised and updated 3rd edition also describes the negotiating process from the perspectives of both the buyer and the seller, providing valuable insight into the complete financing process, and covering key topics such as: - trade risks and risk assessment - export credit insurance - methods of payment - trade finance - bonds, guarantees and standby letters of credit - terms of payment - currency risk managementThe Handbook gives a complete and thorough assessment of all the issues involved in constructing, financing and completing a cross-border transaction and is an indispensable guide for anyone who deals with international trade.
Handbook of Islamic Philosophy of Science: Economics, Society and Science
by Masudul Alam ChoudhuryThis handbook provides a comprehensive overview of Islamic ethical issues within a wide spectrum of philosophy of science topics, examining the development of the model of moral inclusiveness in economics, science and society from ontological, epistemological and analytical perspectives. This paradigm takes the view that ethics is systemically endogenous, and can be studied by the most rigorous scientific analysis pertaining to diverse issues and problems of ethicality in socio-scientific inquiry. This handbook takes a sweeping transdisciplinary approach that is deeply phenomenological, to the nature and logic of scientific inquiry of, and in, the Qur’an. Such an approach invokes the episteme of the unity of knowledge in the socio-scientific systemic sense. The volumes' respective sections focus on the nature, logic, and role that ethics plays in formulating new vistas of alternative epistemic futures in Islamic economics, finance, and the social sciences. The ideas presented are situated within the broader context of the post-modernist, post-pandemic, and the post-Covid-19 epoch, while being aimed at conceptualising a distinctive new outlook of transdisciplinary intellection in Islamic philosophy. The content is rigorously conceptual, qualitative, quantitative, and applied. Covering a diversity of subject areas from philosophy of science, to economics and in socio-scientific context within the realm of Islamic philosophy, this forms a key text for scholars in these respective arenas, led by pioneering scholarship in Islamic studies.
The Handbook of Journalism Studies (ICA Handbook Series)
by Karin Wahl-Jorgensen Thomas HanitzschThis second edition of The Handbook of Journalism Studies explores the current state of research in journalism studies and sets an agenda for future development of the field in an international context. The volume is structured around theoretical and empirical approaches to journalism research and covers scholarship on news production; news content; journalism and society; journalism and culture; and journalism studies in a global context. As journalism studies has become richer and more diverse as a field of study, the second edition reflects both the growing diversity of the field, and the ways in which journalism itself has undergone rapid change in recent years. Emphasizing comparative and global perspectives, this new edition explores: Key elements, thinkers, and texts Historical context Current state of the field Methodological issues Merits and advantages of the approach/area of study Limitations and critical issues of the approach/area of study Directions for future research Offering broad international coverage from world-leading contributors, this volume is a comprehensive resource for theory and scholarship in journalism studies. As such, it is a must-have resource for scholars and graduate students working in journalism, media studies, and communication around the globe.
The Handbook of Knowledge-Based Coaching
by Leni Wildflower Diane BrennanPraise for The Handbook ofKnowledge-Based Coaching "Definitive, with extensive references and a commitment to connecting theory to practice in every chapter, this important contribution is a delicious and wide-ranging exploration of the lineages that have shaped the modern practice of coaching. " -Doug Silsbee, author, Presence-Based Coaching and The Mindful Coach "The translation of theories from multiple disciplines to the practice of coaching makes this book a must-read!" -Terrence E. Maltbia, senior lecturer, Adult Learning and Leadership; and faculty director, Columbia Coaching Certification Program, Teachers College, Columbia University "If you have an appetite for the scientific roots of what works best in coaching, and you are hungry for an easy-to-digest translation of the science to practice, this book is a feast and will be on your plate for many years to come. " -Margaret Moore (Coach Meg), founder and CEO, Wellcoaches Corporation; and codirector, Institute of Coaching, McLean Hospital, Harvard Medical School "Whether you're a beginner or an experienced coach, this rollicking ride through dozens of the most important theories and perspectives in coaching will be a vital companion. With quick and helpful summaries of key ideas and their use-and selective bibliographies should you wish to go deeper into a particular area-this book will help you support your clients in a targeted and sophisticated way. " -Jennifer Garvey Berger, author, Changing on the Job: Growing the Leaders Our Organizations Need; and coeditor, Executive Coaching: Practices and Perspectives "This is a book I have been missing. What a pleasure to read and what a stretching of my mind. " -Kim GØrtz, senior consultant, Copenhagen Coaching Center "Anyone who is serious about improving the quality of coaching will find The Handbook an invaluable resource that reflects the breadth and richness of the growing evidence-based approach to coaching practice. " -David Clutterbuck, visiting professor in the coaching and mentoring faculties, Oxford Brookes and Sheffield Hallam Universities
The Handbook of Large Group Methods
by Billie T. Alban Barbara Benedict BunkerLarge Group Interventions are methods used to gather a whole system together to discuss and take action on the target agenda. That agenda varies from future plans, products, and services, to redesigning work, to discussion of troubling issues and problems. The Handbook of Large Group Methods takes the next step in demonstrating through a series of cases how Large Group Methods are currently being used to address twenty-first-century challenges in organizations and communities today, including: Working with widely dispersed organizations, and the problem of involvement and participationWorking with organizations facing a serious business crisisWorking with organizations in polarized and politicized environmentsWorking in community settings with diverse interest groupsWorking at the global level and adapting these methods for cross-cultural useEmbedding and sustaining new patterns of working together in organizations and communities
Handbook of Leadership Theory and Practice
by Nitin Nohria Rakesh KhuranaScores of books and articles have been written in the popular press and mainstream marketplace about leadership: who leaders are, what they do, and why they matter. Yet in academia, there is a dearth of rigorous research, journal articles, or doctoral programs focused on leadership as a discipline. Why do top business schools espouse mission statements that promise to "educate the leaders of the future"- yet fail to give leadership its intellectual due?The Handbook of Leadership Theory and Practice seeks to bridge this disconnect. Based on the Harvard Business School Centennial Colloquium "Leadership: Advancing an Intellectual Discipline" and edited by HBS professors Nitin Nohria and Rakesh Khurana, this volume brings together the most important scholars from fields as diverse as psychology, sociology, economics, and history to take stock of what we know about leadership and to set an agenda for future research.More than a means of getting ahead and gaining power, leadership must be understood as a serious professional and personal responsibility. Featuring the thinking of today's most renowned scholars, the Handbook of Leadership Theory and Practice will be a catalyst for elevating leadership to a higher intellectual plane - and help shape the research agenda for the next generation of leadership scholars.
Handbook of LGBT Tourism and Hospitality: A Guide for Business Practice
by Jeff Guaracino Ed SalvatoTo research this book, the authors traveled to six continents, interviewed nearly a hundred industry experts, and analyzed multiple emerging trends among LGBT travelers. The Handbook of LGBT Tourism and Hospitality is an easy-to-read, practical, and relevant guidebook with a simple goal: to help marketing professionals, business owners, and allied professionals compete in the increasingly competitive global LGBT travel and hospitality industry.
Handbook of Local and Regional Development
by Andy PikeThe Handbook of Local and Regional Development provides a comprehensive statement and reference point for local and regional development. The scope of this Handbook’s coverage and contributions engages with and reflects upon the politics and policy of how we think about and practise local and regional development, encouraging dialogue across the disciplinary barriers between notions of ‘local and regional development’ in the Global North and ‘development studies’ in the Global South. This Handbook is organized into seven inter-related sections, with an introductory chapter setting out the rationale, aims and structure of the Handbook. Section one situates local and regional development in its global context. Section two establishes the key issues in understanding the principles and values that help us define what is meant by local and regional development. Section three critically reviews the current diversity and variety of conceptual and theoretical approaches to local and regional development. Section four address questions of government and governance. Section five connects critically with the array of contemporary approaches to local and regional development policy. Section six is an explicitly global review of perspectives on local and regional development from Africa, Asia-Pacific, Europe, Latin America and North America. Section seven provides reflection and discussion of the futures for local and regional development in an international and multidisciplinary context. With over forty contributions from leading international scholars in the field, this Handbook provides critical reviews and appraisals of current state-of-the-art conceptual and theoretical approaches and future developments in local and regional development.
The Handbook of Logistics and Distribution Management: Understanding the Supply Chain
by John BuglearThe Handbook of Logistics and Distribution Management is the definitive introduction to all the main elements of modern logistics and distribution. An invaluable guide for distribution, logistics and supply-chain professionals as well as students it covers key topics such as planning for logistics, procurement and inventory decisions, warehousing, freight and operational management.The fifth edition has been completely revised and updated throughout with new material on humanitarian logistics, multichannel fulfilment and reverse logistics.
The Handbook of Logistics and Distribution Management: Understanding the Supply Chain
by Phil Croucher Dr Peter Baker Alan RushtonThe Handbook of Logistics and Distribution Management explains clearly the functions and elements related to logistics, supply chain and distribution management. Covering all the major aspects of modern logistics, it is an indispensable guide for both students as well as newly appointed distribution, logistics and supply chain managers seeking to improve service and lower costs while reducing environmental impact.This fully revised 6th edition of The Handbook of Logistics and Distribution Management includes the latest advances in logistics and covers new topics being studied on academic and professionals courses. There are whole new sections on critical topics including costs and trade-offs, demand forecasting, inventory planning, international freight forwarding and outsourcing logistics.
The Handbook of Logistics and Distribution Management: Understanding the Supply Chain
by Alan Rushton Phil Croucher Dr Peter BakerFully grasp the core principles of logistics, distribution management and the supply chain, in addition to emerging trends and the latest technologies, with this definitive guide that offers clear and straightforward explanations. The Handbook of Logistics and Distribution Management provides students and practitioners with a complete overview of all aspects of setting up, managing, and optimizing supply chains. Written by an author team with years of practical experience in some of the most challenging environments across the world, the handbook is underpinned by real-world data and worked examples throughout. Designed to offer a complete understanding of how supply chains fit together, The Handbook of Logistics and Distribution is structured logically and delves into topics in more detail than collections of research papers of miscellaneous works. With coverage on all the key aspects of distribution, logistics and supply chain management, students and practitioners alike will find this to be both an invaluable textbook and useful desk reference throughout their careers. The seventh edition includes updates and solutions designed to meet the challenges faced by those studying and working in the sector. New material covers future technologies, including artificial intelligence, cyber-security, 5G mobile networks, drones and cobots, and how these can be used to optimize operations and increase productivity. Online resources include lecture slides (tables, images and formulae from the text), glossary of terms, weblinks, blog articles, video interviews and infographics.
Handbook of Low Temperature District Heating (Green Energy and Technology)
by Roberto Garay-Martinez Antonio Garrido-MarijuanThis book reviews the history and evolution of district heating networks, with a focus on current and future issues of the district heating sector. Novel developments in the field of low temperature district heating are studied, limitations for safe operation and avoidance of bacteria are considered, and the associated improved performance of the system with fewer network losses is presented.This book showcases how the evolution of district heating networks is linked to the increased use of renewables and de-carbonized heat sources with specific focus to waste heat streams and solar energy systems. Considering the novelty of these technologies, technological developments and funding schemes for these investments are still immature to some extent. For that reason, a comprehensive review of the main aspects of energy planning as well as district heating economics and financing schemes for large-scale investments in renewable energy systems for district energy systems is performed.In the light of digitalization, networks are increasingly monitored, allowing for a drastic change in the approach for network operation. This book also explores the increased digitization and monitoring of networks and how this impacts network operation.This book is of interest to engineers, academics and officials interested in energy systems, presenting readers with the key concepts and tools to adapt to the evolution of district heating into an integrated, digitized and higher performing system.
The Handbook of Lunchtime Supervision
by Shirley RosePraise for the first edition: 'How well the author understands her subject... There are good clear case studies, training activities, clear explanations. Properly used and applied, her advice could have a more calming effect on a school than the most elaborate disciplinary policy.' - The Times Educational Supplement Everything you need to know about supervising primary pupils during the lunchtime break is covered in this handbook. This new edition of A Handbook of Lunchtime Supervision has been fully updated to incorporate Every Child Matters, recent changes in legislation on safeguarding children and the career and development of Lunchtime Supervisors. Including a new chapter on healthy eating and an exploration of the role of the teaching assistant at lunchtime, it provides guidance on important issues and includes activities to supplement advice, and examples of good practice. Topics include: how to encourage healthy eating health and safety issues communication systems at lunchtime how to cope with challenging pupils the role of the teaching assistant at lunchtime safeguarding children building relationships with children and managing their behaviour the prevention of bullying organising and sustaining outdoor play and wet play issues for head teachers and managers of lunchtime teams. A Handbook of Lunchtime Supervision is essential reading for lunchtime supervisors and teaching assistants with all levels of experience, and can be used as a training manual by head teachers or senior managers of lunchtime teams.
A Handbook of Management Theories and Models for Office Environments and Services
by Rianne Appel-Meulenbroek Vitalija DanivskaAlthough workplace design and management are gaining more and more attention from modern organizations, workplace research is still very fragmented and spread across multiple disciplines in academia. There are several books on the market related to workplaces, facility management (FM), and corporate real estate management (CREM) disciplines, but few open up a theoretical and practical discussion across multiple theories from different disciplines. Therefore, workplace researchers are not aware of all the angles from which workplace management and effects of workplace design on employees has been or could be studied. A lot of knowledge is lost between disciplines, and sadly, many insights do not reach workplace managers in practice. Therefore, this new book series is started by associate professor Rianne Appel-Meulenbroek (Eindhoven University of Technology, the Netherlands) and postdoc researcher Vitalija Danivska (Aalto University, Finland) as editors, published by Routledge. It is titled ‘Transdisciplinary Workplace Research and Management’ because it bundles important research insights from different disciplinary fields and shows its relevance for both academic workplace research and workplace management in practice. The books will address the complexity of the transdisciplinary angle necessary to solve ongoing workplace-related issues in practice, such as knowledge worker productivity, office use, and more strategic management. In addition, the editors work towards further collaboration and integration of the necessary disciplines for further development of the workplace field in research and in practice. This book series is relevant for workplace experts both in academia and industry. This second book in the series focuses on the role of workplace management in the organization and the tasks that workplace management needs to consider. The 18 theories that are presented in this book and applied to workplace research discuss management aspects from the organization’s perspective or dive deeper into issues related to people and/or building management. They all emphasize that workplace management is a complex matter that requires more strategic attention in order to add value for various stakeholders. The final chapter of the book describes a first step towards integrating the presented theories into an interdisciplinary framework for developing a grand workplace management theory.
Handbook of Manufacturing Control: Fundamentals, description, configuration
by Hermann Lödding Rett RossiUnternehmen mit kurzen Lieferzeiten, hoher Liefertreue und niedrigen Beständen wachsen schnell und erzielen hohe Gewinne. Wie Unternehmen diese logistische Herausforderung meistern können, zeigt das Buch anhand von aktuellen Forschungsergebnissen der Leibniz Universität Hannover. Der Band gibt einen umfassenden Überblick über die Aufgaben und Verfahren der Fertigungssteuerung und befähigt Leser dazu, Schwächen in diesem Bereich zu erkennen und zu korrigieren. Ein fundiertes Nachschlagewerk für Studierende, Dozenten, Ingenieure und Wissenschaftler.
The Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets
by Hans Hedin Irmeli Hirvensalo Markko VaarnasAn important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight. For companies to thrive in the global post-recession marketplace, their management needs future-oriented business information. The Handbook of Market Intelligence provides a one stop shop, step-by-step roadmap for establishing, conducting and further developing corporate intelligence programs within an organisation and then shows how organisations can turn market data into actionable insights. • Full of best practice advice from hundreds of real-life international case studies • Outlines the anticipated future trends in Strategic Market Intelligence based on unique global survey data • Provides guidance on extracting relevant, useful and accurate market information that can be used for successful business development
The Handbook of Market Intelligence
by Irmeli Hirvensalo Markko Vaarnas Hans Hedin"This book provides a very useful and practical framework to guide the development of a Market Intelligence function that serves as a tool for competitive advantage. The use of multiple and diverse business cases helps readers to understand the implementation of key concepts and provides a set of practical lessons to facilitate this important journey for any organization."--Carlos Jose Fonseca, SVP/Group Head Global Marketing Strategy, Planning and Analytics, MasterCard"Forward looking market understanding is what any CEO needs for securing successful business today and into the future. But how does one manage that in a global organization with thousands of employees? This book neatly lays out the steps to turn systematic Market Intelligence from an ideal to everyday reality."--Harri Kerminen, former President and CEO, Kemira"We've used GIA's Key Success Factors (KSFs) framework as we've analyzed our own Intelligence function. It is a very easy way to allow your function to become self-aware, identify your gaps and then build your capabilities in an on-purpose fashion."--Phil Britton, Market Intelligence Lead, Competitive Strategies Group, Best Buy"The authors have presented a diverse look at Market Intelligence based on their experiences garnered from consulting projects with many firms around the globe. The book combines theoretical issues underlying Market Intelligence with proven real-life case examples. The book's projected trends in Market Intelligence towards 2015 give lots of food for thought. This professional book would be a good addition to the library of any Market Intelligence practitioner and those who are involved in strategic planning."--Dr David Blenkhorn, Ph.D., Wilfrid Laurier University, Waterloo, Ontario, Canada"In my experience, there's no shortage of books that advise the reader on analysis techniques and the correct phases of a solid intelligence process. What I've been missing so far is an umbrella view that addresses all elements of Market Intelligence development in a structured and approachable fashion. This book provides that."--Henning Heinrich, Vice President Market Intelligence, T-Systems International"Comprehensive, practical, to the point; a must read for any strategy, marketing and intelligence director!"--Anders Marvik, Vice President, Corporate Strategy, Statoil
Handbook of Market Research
by Christian Homburg Martin Klarmann Arnd VombergIn this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide students and practitioners in their real-life applications. Aspects covered include topics on data-related issues, methods, and applications. Data-related topics comprise chapters on experimental design, survey research methods, international market research, panel data fusion, and endogeneity. Method-oriented chapters look at a wide variety of data analysis methods relevant for market research, including chapters on regression, structural equation modeling (SEM), conjoint analysis, and text analysis. Application chapters focus on specific topics relevant for market research such as customer satisfaction, customer retention modeling, return on marketing, and return on price promotions. Each chapter is written by an expert in the field. The presentation of the material seeks to improve the intuitive and technical understanding of the methods covered.
Handbook of Market Risk
by Christian SzylarA ONE-STOP GUIDE FOR THE THEORIES, APPLICATIONS, AND STATISTICAL METHODOLOGIES OF MARKET RISK Understanding and investigating the impacts of market risk on the financial landscape is crucial in preventing crises. Written by a hedge fund specialist, the Handbook of Market Risk is the comprehensive guide to the subject of market risk.Featuring a format that is accessible and convenient, the handbook employs numerous examples to underscore the application of the material in a real-world setting. The book starts by introducing the various methods to measure market risk while continuing to emphasize stress testing, liquidity, and interest rate implications. Covering topics intrinsic to understanding and applying market risk, the handbook features:An introduction to financial marketsThe historical perspective from marketevents and diverse mathematics to thevalue-at-riskReturn and volatility estimatesDiversification, portfolio risk, andefficient frontierThe Capital Asset Pricing Modeland the Arbitrage Pricing TheoryThe use of a fundamentalmulti-factors modelFinancial derivatives instrumentsFixed income and interest rate riskLiquidity riskAlternative investmentsStress testing and back testingBanks and Basel II/III The Handbook of Market Risk is a must-have resource for financial engineers, quantitative analysts, regulators, risk managers in investments banks, and large-scale consultancy groups advising banks on internal systems. The handbook is also an excellent text for academics teaching postgraduate courses on financial methodology.
Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition
by Art WeinsteinDevelop a successful strategy for segmenting high-tech and industrial markets! Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what marketers need to know about defining, segmenting, and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximizing corporate resources. The latest edition of this marketing classic combines content and features from the previous editions with an emphasis on successful practices in business-to-business and high-tech segmentation. This valuable research source puts the latest thinking from the business and academic communities at your fingertips. From the author: The most important thing I&’ve learned from working in market segmentation research and strategy for more than 15 years is that few companies get the most from their target marketing. Their top executives advocate the need to be market- or customer-oriented but base their marketing plans on cursory, incomplete, or emotional analyses. They end up with &’fuzzy&’ business missions, unclear objectives, information that isn&’t decision-oriented, unfocused promotional strategies, and no real plan to attack niche markets. This happens because they haven&’t developed an effective strategy for segmenting high-tech and industrial markets. They don&’t have a process that introduces and improves their business segmentation planning and execution. What they need is a handbook for improving their organization&’s performance in new and existing business markets. Handbook of Market Segmentation, Third Edition: Strategic Target Marketing for Business and Technology Firm is a state-of-the-art guide to market identification, analysis, selection, and strategy. The book is organized into four parts (segmentation planning, business segmentation bases, implementing segmentation strategy, segmentation strategy cases) and includes applications, case studies, checklists, figures, and tables. Each chapter features a Segmentation Skillbuilder (a field-tested exercise that improves your working knowledge of key business-to-business segmentation topics) and a Business Segmentation Insight (an in-depth look at a key segmentation issue). Handbook of Market Segmentation, Third Edition: Strategic Target Marketing for Business and Technology Firms examines: how to conduct effective, cost-efficient, and profitable segmentation studies segmentation options such as differentiation and niche marketing defining business markets a 10-point program for segmenting business markets (planning and research) business segmentation bases (geographics, firmographics, benefits, usage, purchasing behavior) how North American Industrial Classification System (NAICS) has replaced SIC analysis criteria for choosing target markets implementing segmentation in business organizations how to conduct (and benefit from) a segmentation audit detailed segmentation studies on six companies-Collins Aviation Services, Dev-Soft, Dow Corning, Lexmark International, Pharmacia Corporation, and Sportmed and much more! Handbook of Market Segmentation, Third Edition: Strategic Target Marketing for Business and Technology Firms is an essential resource for business professionals working in the high-tech, industrial, and business service industries, and for educators training the next generation of marketers, managers, and strategists.
Handbook of Marketing Decision Models
by Berend WierengaMarketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.
Handbook of Marketing Decision Models
by Berend Wierenga Ralf van der LansThe Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the recent developments in information technology, the Internet and social media. This Handbook contains eighteen chapters that cover the most recent developments of marketing decision models in different domains of marketing. Compared to the previous edition, thirteen chapters are entirely new, while the remaining chapters represent complete updates and extensions of the previous edition. This new edition of the Handbook has chapters on models for substantive marketing problems, such as customer relationship management, customer loyalty management, website design, Internet advertising, social media, and social networks. In addition, it contains chapters on recent methodological developments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement. The introductory chapter discusses the main developments of the last decade and discusses perspectives for future developments.
The Handbook of Marketing Research: Uses, Misuses, and Future Advances
by Rajiv Grover Dr Marco VriensThe Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.
Handbook of Marketing Research Methodologies for Hospitality and Tourism
by Ronald A. NykielDiscover the bridge between theory and applied research in the hospitality industryThe success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and presentation techniques are provided to bridge between theory and applied research with ease.Handbook of Marketing Research Methodologies for Hospitality and Tourism clearly details, all in a single volume, the application of research methodology to the real world, as well as showing how to effectively communicate findings and recommendations. This resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing assessment for development planning and assessing focal points and intuitive techniques. The third part helps the reader apply their learned research into strategies. The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings. The text provides appendixes of essential data, and a helpful glossary of terms.Topics in Handbook of Marketing Research Methodologies for Hospitality and Tourism include: qualitative market analysis techniques and applications quantitative market research and analysis techniques and applications approaches to organized site selection studies, market studies, and project feasibility studies identification of the processes and sources for key market data for projects, markets, and sites presentation and communication techniques and strategies for market analysis and research findings the relationship of market analysis and research to marketing and development strategy selection and more!Handbook of Marketing Research Methodologies for Hospitality and Tourism is a perfect resource for upper-level undergraduate students and graduate students in hospitality colleges and schools; hotel and restaurant development and market research personnel in hospitality corporations; and market research firms serving the hospitality industry.
The Handbook of Marketing Strategy for Life Science Companies: Formulating the Roadmap You Need to Navigate the Market
by Jean-Francois DenaultThe proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While the first book focused on the techniques and methodologies to collect the market data you need to evaluate your market as well as presentation models for your data, the second volume will focus more on the commercialization elements of marketing. As such, this book will be covering a wide range of topics directly tied to marketing management such as marketing and commercialization strategies, consumers’ behaviors, marketing metrics, pricing techniques and strategies as well as marketing communications (public relations, advertising, and more). The objective of this book is to focus exclusively on the marketing aspects for life sciences, providing entrepreneurs with a toolkit of tools they can use throughout the marketing process, from market planning to commercialization. The overall objective is for them to gain an understanding on the marketing function, ask the right question, and be able to tackle simple to complex topics.