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In Search of the Obvious
by Jack TroutThis is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy. Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy. Research people are criticized for generating more confusion than clarity. They will not be happy. Some big companies are criticized for their ill-fated marketing programs or lack of proper strategy. They will not be happy. Wall Street is criticized for putting too much emphasis on growth that is unnecessary and can be destructive to a brand. They will just ignore this criticism and continue trying to make as much money as they can. But this is a book not written to make people happy but to explain to marketers what their real problem is. Only then will they begin to look for the obvious solutions that will separate their products from their competitors -- in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no complexity, and a great deal of common sense.
In Search of the Two-Handed Economist
by Craig FreedmanFor the economics profession, issues of marketing and ideology have often been reduced to the status of 'the love that dare not speak its name'. This volume brings these issues out of the closet and examines what effect, if any, these factors have in shaping the contours of the discipline. The way in which economists face policy issues is in part driven, even if only subconsciously, by unacknowledged ideological concerns and the increasing need to sell one's theories, views and policies in a frustratingly competitive academic market. In seven carefully and provocatively granulated chapters, the volume raises possible implications of these marketing and ideological imperatives by approaching the problem from a number of surprising and irreverent directions. Though unfortunately, in its irrevocable denouement the text proves incapable of creating anything resembling a life changing experience let alone coming to any definite and irrefutable conclusions. Like life itself, economics is full of uncertainties and uncontrollable difficulties.
In Search of the Two-Handed Economist: Ideology, Methodology and Marketing in Economics (Palgrave Studies in the History of Economic Thought)
by Craig FreedmanFor the economics profession, issues of marketing and ideology have often been reduced to the status of 'the love that dare not speak its name'. This volume brings these issues out of the closet and examines what effect, if any, these factors have in shaping the contours of the discipline. The way in which economists face policy issues is in part driven, even if only subconsciously, by unacknowledged ideological concerns and the increasing need to sell one's theories, views and policies in a frustratingly competitive academic market. In seven carefully and provocatively granulated chapters, the volume raises possible implications of these marketing and ideological imperatives by approaching the problem from a number of surprising and irreverent directions. Though unfortunately, in its irrevocable denouement the text proves incapable of creating anything resembling a life changing experience let alone coming to any definite and irrefutable conclusions. Like life itself, economics is full of uncertainties and uncontrollable difficulties.
In Search of the Wild Tofurky: How a Business Misfit Pioneered Plant-Based Foods Before They Were Cool
by Steve Richardson Seth TibbottThe founder of Tofurky reveals how an idealistic hippie living in a treehouse created a global brand—and sold millions of products without selling out. In this entertaining memoir, Seth Tibbott reveals how he achieved overnight success—but only after fifteen years of intrepid failure. He tells the triumphant tale of how a self-described hippie with no business training but plenty of enterprising goals grew a $2,500 startup into a global brand and ushered in a plant-based foods renaissance along the way. Tibbott took home a grand total of $31,000 in his first nine years of striving to bring to the people a nearly unknown soy product—tempeh—he knew in his gut was revolutionarily tasty. He eschewed a buttoned-up lifestyle and resided in tipis, trailers, and a treehouse; rented workspace to piano-repairing circus clowns; and even briefly counted the infamous Rajneeshees as clients. Tibbott was never one to chase the money or try to fit in. Instead, he built a business that fit him. Thus Tibbott discovered the &“secret sauce&” ingredients that took his now-international brand from fameless to fame-ish to famous: bootstrapping, building business intuition, and staying true to his belief in eco-friendly practices. In Search of the Wild Tofurky proves that a good idea can change the world and make money, no matter the naysayers or the sometimes-harsh twists and turns of the unconventional path. &“Expert advice and inspiration from a most unconventional source . . . An education in the business of ethics.&” ―Eric C Lindstrom, author of The Skeptical Vegan
In Sight: My Life in Science and Health Innovation
by Julia LevyIn Sight is a memoir about how a love of science and discovery drove Julia Levy, a celebrated scholar and biotech CEO, to work her way through gender bias in order to achieve academic and professional recognition. Her story traces the unconventional invention of a breakthrough drug treatment from its development from laboratory research to its application as a medical treatment for vision loss. Told from a female perspective, In Sight is a unique and personal story covering Levy’s early years as a refugee, her university training in the UK and her appointment as professor at the University of British Columbia. Years spent as an academic led the author to unexpected exposure to the biotechnology industry and a chance meeting with colleagues that led to the formation of a lucrative biotechnology company, known today as QLT Inc. The bulk of the book covers the years spent building the company, and Levy’s surprising transition from chief scientific officer to CEO. In Sight is an honest description of the trials of drug development, the tensions inherent in the commercialization of health innovations, and the truly remarkable hurdles faced by women in the scientific community.
In Silico Dreams: How Artificial Intelligence and Biotechnology Will Create the Medicines of the Future
by Brian S. HilbushLearn how AI and data science are upending the worlds of biology and medicine In Silico Dreams: How Artificial Intelligence and Biotechnology Will Create the Medicines of the Future delivers an illuminating and fresh perspective on the convergence of two powerful technologies: AI and biotech. Accomplished genomics expert, executive, and author Brian Hilbush offers readers a brilliant exploration of the most current work of pioneering tech giants and biotechnology startups who have already started disrupting healthcare. The book provides an in-depth understanding of the sources of innovation that are driving the shift in the pharmaceutical industry away from serendipitous therapeutic discovery and toward engineered medicines and curative therapies. In this fascinating book, you'll discover: An overview of the rise of data science methods and the paradigm shift in biology that led to the in silico revolution An outline of the fundamental breakthroughs in AI and deep learning and their applications across medicine A compelling argument for the notion that AI and biotechnology tools will rapidly accelerate the development of therapeutics A summary of innovative breakthroughs in biotechnology with a focus on gene editing and cell reprogramming technologies for therapeutic development A guide to the startup landscape in AI in medicine, revealing where investments are poised to shape the innovation base for the pharmaceutical industry Perfect for anyone with an interest in scientific topics and technology, In Silico Dreams also belongs on the bookshelves of decision-makers in a wide range of industries, including healthcare, technology, venture capital, and government.
In Situ and Laboratory Experiments on Electoral Law Reform
by Bernard Grofman Annie Laurent Bernard DolezIn the modern era, representation is the hallmark of democracy, and electoral rules structure how representation works and how effectively governments perform. Moreover, of the key structural variables in constitutional design, it is the choice of electoral system that is usually the most open to change. There are three distinctive approaches to electoral system research. One, associated largely with economics, involves the study of electoral system effects through the deductive method, using mathematical tools to derive theorems about the properties of voting methods and behaviors. A second, associated largely with political science, has a primarily empirical focus, and looks in depth at how electoral rules impact on political outcomes, through large cross-sectional or case studies. A third, and more recent tradition, inspired largely by work in experimental economics, involves experimentation, either in the form of controlled laboratory experiments or in the form of in situ field studies. This volume employs the third approach to report on experiments that look at alternatives to the present two round (majority runoff) system used for the election of French presidents. This system is of considerable importance not just because of its use in France but also because of its wide adoption in presidential elections in new democracies, such as Bulgaria, Poland, Romania, Russia and Ukraine. The editors have assembled the top experimental economists and political scientists specializing in French politics to provide in-depth analysis of the double ballot electoral system, and, more broadly, of the effect of electoral rules on the number of candidates, voter strategies, and ideological choice. Ultimately, the editors and contributors argue that experimental methods have great potential to inform our understanding of institutional mechanisms in the context of voting behavior.
In Solidarity: Essays on Working-Class Organization in the United States
by Kim Moody“One of the leading intellectuals of the labor movement” explores the state of unions in the United States, as well as evaluating the forces working against them (Robin D. G. Kelley, author of Hammer and Hoe).In this thorough collection of inspiring and informed essays, Kim Moody, one of the world’s most authoritative and recognized labor writers, asks key questions: What has happened to union organizing in the United States? Is there an alternative to the strike? How does the increased presence of immigrant and women workers change the balance of forces? What strategies can workers use to counteract company “union avoidance” campaigns and bureaucratic “business unionism”? What is the role of socialists in the labor movement?Drawing on his own background as a working-class radical, the works of Karl Marx, and the everyday experiences of nurses, miners, autoworkers, and more, Moody sketches a comprehensive picture of the state of US labor—and points the way forward for a rank-and-file union movement that can win real change.Praise for Kim Moody“One most of the most experienced working-class organizers in the US over the past few decades.” —Monthly Review“[His] books and articles have for more than forty years provided essential analysis and strategy for the labor left.” —New Politics
In The Black: The African-American Parent's Guide to Raising Financially Responsible Children
by Fran HarrisA Simon & Schuster eBook. Simon & Schuster has a great book for every reader.
In The Blink Of An Eye
by Pat MiltonOne man's battle to get his life back after locked-in stroke left him totally paralysed.Peter Coghlan is an ordinary bloke whose life is transformed, for the second time, after a knock to the head. So begins an extraordinary story of recovery. Peter takes the reader on a journey that will appeal to those who can relate to Peter's circumstances as well as those wanting to understand what it means to be 'Locked-in', what it takes to break free and how to build a new life. A story told in two parts, it is (at times) uncomfortable, drawing the reader into a reality where what happens is not in his control; but Peter's easy dialogue, honesty and irrepressible humour make that journey very well worth taking with him. Be prepared to laugh, cringe and cry. His story offers some answers, but also raises many questions about the obstacles to overcome and what 'success' can look and feel like, as well as shining a light on how society can view people with disabilities. Despite many setbacks and difficulties, at the heart of this story is an acknowledgement of the sacrifices he and others made, with a deep appreciation of the love, care and professionalism shown by those helping him along the way to becoming Peter Coghlan - reborn.
In The Leadership Mode: Concepts, Practices, And Tools For A Different Leadership
by Don Dunoon Iva WilsonIt's time for a distinctively different approach to leadership. In the Leadership Mode puts "on hold" conventional ideas about leaders, authority, and influence, and views leadership as centered in learning processes and as usefully distinguished from management. This framing of leadership emphasizes specific, in-the-moment interventions toward achieving change with contentious problems (those that can be viewed from multiple perspectives). The proposition is that this approach can enable more people to exercise leadership, release previously untapped intelligence for working through problems, and make possible a truer focus on leadership work as differentiated from management. In the Leadership Mode presents a framework for putting the concepts into action. ARIES - Attending, Reflecting, Inquiring, Expressing, and Synthesizing- is, at one level, a set of practices for enacting this different leadership form. At a second level, ARIES refers to a suite of tools that practitioners can apply to help in making sense of a contentious problem and in intervening productively. The book includes a Foreword by Iva Wilson, a retired President of Philips Display Components and who was First President of the Society for Organizational Learning (SoL). In her Foreword, Dr. Wilson says, "Reading Don's book truly opened my eyes relative to my own leadership style, particularly with respect to the ways in which I went about my work as president of Philips Display Components . . . I am strongly recommending this book to all those who are serious about making positive and lasting changes in their way of leading."
In The Mind Of A Mountie
by T.M. 'Scotty' GardinerScotty Gardiner's epic memoir is one of the most insightful books about the R.C.M.P. in decades: 131 chapters of true adventures. A refreshing page-turner as Scotty leads from one crime investigation to the next, while offering shrewd insights into the nature and habits of career criminals and RCMP officers alike.
In The Name Of The Children: An FBI Agent's Relentless Pursuit Of The Nation's Worst Predators
by Marilee Strong Jeffrey L. RinekIn the Name of the Children gives an unflinching look at what it's like to fight a never-ending battle against an enemy far more insidious than terrorists: the predators, lurking amongst us, who seek to harm our children. During his 30-year career with the FBI, Jeff Rinek worked hundreds of investigations involving crimes against children: from stranger abduction to serial homicide to ritualized sexual abuse. Those who do this kind of work are required to plumb the depths of human depravity, to see things no one should ever have to see - and once seen can never forget. There is no more important - or more brutal - job in law enforcement, and few have been more successful than Rinek at solving these sort of cases. Most famously, Rinek got Cary Stayner to confess to all four of the killings known as the Yosemite Park Murders, an accomplishment made more extraordinary by the fact that the FBI nearly pinned the crimes on the wrong suspects. Rinek's recounting of the confession and what he learned about Stayner provides perhaps the most revelatory look ever inside the psyche of a serial killer and a privileged glimpse into the art of interrogation. In the Name of the Children takes readers into the trenches of real-time investigations where every second counts and any wrong decision or overlooked fact can have tragic repercussions. Rinek offers an insider's perspective of the actual case agents and street detectives who are the boots on the ground in this war at home. By placing us inside the heart and mind of a rigorously honest and remarkably self-reflective investigator, we will see with our own eyes what it takes-and what it costs - to try to keep our children safe and to bring to justice those who prey on society's most vulnerable victims. With each chapter dedicated to a real case he worked, In the Name of the Children also explores the evolution of Rinek as a Special Agent - whose unorthodox, empathy-based approach to interviewing suspects made him extraordinarily successful in obtaining confessions - and the toll it took to have such intimate contact with child molesters and murderers. Beyond exploring the devastating impact of these unthinkable crimes on the victims and their families, this book offers an unprecedented look at how investigators and their loved ones cope while living in the spectre of so much suffering.
In The Post-Urban World: Emergent Transformation of Cities and Regions in the Innovative Global Economy (Regions and Cities)
by Hans Westlund Tigran HaasWinner of the Regional Studies Association's Best Book Award 2018. In the last few decades, many global cities and towns have experienced unprecedented economic, social, and spatial structural change. Today, we find ourselves at the juncture between entering a post-urban and a post-political world, both presenting new challenges to our metropolitan regions, municipalities, and cities. Many megacities, declining regions and towns are experiencing an increase in the number of complex problems regarding internal relationships, governance, and external connections. In particular, a growing disparity exists between citizens that are socially excluded within declining physical and economic realms and those situated in thriving geographic areas. This book conveys how forces of structural change shape the urban landscape. In The Post-Urban World is divided into three main sections: Spatial Transformations and the New Geography of Cities and Regions; Urbanization, Knowledge Economies, and Social Structuration; and New Cultures in a Post-Political and Post-Resilient World. One important subject covered in this book, in addition to the spatial and economic forces that shape our regions, cities, and neighbourhoods, is the social, cultural, ecological, and psychological aspects which are also critically involved. Additionally, the urban transformation occurring throughout cities is thoroughly discussed. Written by today’s leading experts in urban studies, this book discusses subjects from different theoretical standpoints, as well as various methodological approaches and perspectives; this is alongside the challenges and new solutions for cities and regions in an interconnected world of global economies. This book is aimed at both academic researchers interested in regional development, economic geography and urban studies, as well as practitioners and policy makers in urban development.
In The Trading Cockpit with the O'Neil Disciples
by Chris Kacher Gil MoralesPraise for In the Trading Cockpit . . ."Morales and Kacher want you to see an alternative to popular and traditional dead end strategies (i.e., buy and hope). Absorb the insights of In the Trading Cockpit with the O'Neil Disciples and put yourself in position to think differently-and profit."- Michael W. Covel, Bestselling author of Trend Following and The Complete TurtleTrader; President, Trend FollowingYour hands-on guide to mastering powerful trading methods inspired by stock market legend William O'NeilWritten by two former William O'Neil + Co. employees who have spent years building upon the lessons they learned working alongside the master, this book delivers powerful trading techniques based on the O'Neil model that you can put to work in your own portfolio, right away.The follow-up to their bestselling Trade Like an O'Neil Disciple, In the Trading Cockpit with the O'Neil Disciples goes beyond the descriptive narrative of the former book to provide you with step-by-step guidance and all the practice you need to quickly master those tried-and-true methods and make them an integral part of your trading system.You'll find:Clear, step-by-step explanations of powerful new trading strategies, including techniques for buying pocket pivots and gap-upsHundreds of annotated examples-with charts-of real-life trades from the authors' own experiences with detailed analysis of what worked, what didn't, and whySet ups with buy, add, and sell points for both winning and losing scenariosDozens of skill-building exercises that help you quickly master the techniques describedTried-and-true stock shorting techniques based on William O'Neil's methodsWritten by established experts Gil Morales and Dr. Chris Kacher, In the Trading Cockpit with the O'Neil Disciples is an indispensable guide to mastering proven strategies for trading stocks for record profits in every market environment.
In Their Own Best Interest: A History of the U.S. Effect to Improve Latin Americans
by Lars SchoultzFor over a century the U.S. has “improved” the peoples of Latin America by promoting everything from representative democracy and economic development to oral hygiene. How did this paternalistic practice evolve and spread globally and what are the troubling consequences for a country with a habit of giving—and for others with a habit of receiving?
In Their Own Hands: How Savings Groups Are Revolutionizing Development
by Kyla Jagger Neilan Jeffrey AsheTwo and a half billion people worldwide, most of them desperately poor villagers, need a better way to save and to borrow. Even the most innovative banking institutions can&’t reach them; savings groups can. In savings groups, members save what they can in a communal pot and loan their growing fund to each other for their short-term needs. Jeffrey Ashe and Kyla Neilan illustrate how these savings groups form and function and how little &“outside&” support is actually required for their success. Drawing on decades of Ashe&’s personal experience, this book describes how he developed Saving for Change, which leveraged the wisdom and strength of group members to train and establish new groups. This model has impacted the lives of 680,000 people across five countries. Savings groups are a &“catalytic innovation&” that bypasses subsidies, dependency, and high costs while effectively reducing chronic hunger, building assets, and empowering the community. Today, saving groups have 9 million members around the globe—with minimal support, membership could grow to ten times this number.
In Their Own Voices: Conversations with African Emerging Leaders
by Kristina BekenovaKristina Bekenova presents a collection of interviews with fifteen African emerging leaders, young scholars and researchers, musicians, poets, artists, doctors, philanthropists, environmentalists, defenders of animal rights, tour operators, and treasurers of traditional culture, from the Democratic Republic of Congo, Ethiopia, the Gambia, Nigeria, Malawi, Rwanda, Somaliland, South Africa, South Sudan, and Zimbabwe. These interviews are an important, effective, and efficient way to make Africa’s authentic voices heard. The interviewees explain what Africa needs most, what they are doing about it, what vision for Africa they have, and how they think their ideas can be implemented. They share genuine African bottom-up perspectives, voice their understanding of African natural and cultural issues, identify Africa’s true needs, and formulate recommendations from an original African perspective. This book presents a unique opportunity to hear their message and to think more carefully about how we can help Africa along its developmental path.
In Their Time: The Greatest Business Leaders of the Twentieth Century
by Nitin Nohria Anthony J. MayoGreat business leaders possess more than celebrated traits like charisma and an appetite for risk. They have "contextual intelligence"--a profound ability to understand the Zeitgeist of their times and harness it to create successful organizations. Based on a comprehensive Harvard Business School Leadership Initiative study, Anthony J. Mayo and Nitin Nohria present a fascinating collection of stories of the 20th century's greatest leaders, from unsung heroes to legends like Sam Walton and Bill Gates. The book identifies three distinct paths these individuals followed to greatness: entrepreneurial innovation, savvy management, and transformational leadership. Through engaging stories of leaders in each category, the authors show how, by "reading" the context they operated in and embracing the opportunities their times presented, these individuals created, grew, or revitalized outstanding American enterprises. A canon of leadership success from the last century, In Their Time reveals insights for contemporary leaders hoping to build lasting legacies.
In Their Time: The Greatest Business Leaders of the Twentieth Century
by Nitin Nohria Anthony J. MayoGreat business leaders possess more than celebrated traits like charisma and an appetite for risk. They have "contextual intelligence"--a profound ability to understand the Zeitgeist of their times and harness it to create successful organizations. Based on a comprehensive Harvard Business School Leadership Initiative study, Anthony J. Mayo and Nitin Nohria present a fascinating collection of stories of the 20th century's greatest leaders, from unsung heroes to legends like Sam Walton and Bill Gates. The book identifies three distinct paths these individuals followed to greatness: entrepreneurial innovation, savvy management, and transformational leadership. Through engaging stories of leaders in each category, the authors show how, by "reading" the context they operated in and embracing the opportunities their times presented, these individuals created, grew, or revitalized outstanding American enterprises. A canon of leadership success from the last century, In Their Time reveals insights for contemporary leaders hoping to build lasting legacies.
In This Economy?: How Money & Markets Really Work
by Kyla Scanlon&“Few people can communicate how the economy actually works better than Kyla Scanlon.&”—Morgan Housel, author of The Psychology of MoneyAn illustrated guide to the mad math and terrible terminology of economics, from one of the internet&’s favorite financial educatorsIs our national debt really a threat? What is a &“mild&” recession, exactly? If you&’re worried about your bank account balance, job security, or mortgage rate, what data should you be keeping tabs on? For anyone trying to make sense of disorienting headlines, there&’s no better interpreter than Kyla Scanlon. Through her trademark blend of witty illustrations, creative analogies, and insights from behavioral economics, literature, and philosophy, Scanlon breaks down everything you need to know about how money and markets really work. This indispensable handbook reveals the hidden forces driving key economic outcomes, the most common myths to steer clear of, and the dusty, outdated assumptions that constrain our political imagination, offering a bold new path to building a prosperous society that works for everyone.
In This Together: How Successful Women Support Each Other in Work and Life
by Nancy D O'ReillyThoughts, advice, and stories from 40 successful women across a variety of careers—from authors to actresses, CEOs and professors—encouraging women to support each other in the workplace and in life—along with action plans on how all women can work together to break free from the binds of gender inequality.Women worldwide are breaking their silence—coming forward against the men that have oppressed and abused them in the #MeToo movement. It’s an exciting, liberating moment time of female empowerment—but now we have to relearn how to connect with each other. Instead of supporting each other through the challenges of a traditionally male-dominated working world, millions of women have experienced the polar opposite. Studies show that 30% of workplace bullies are female—employing tactics such as cyber bullying, verbal attacks, gossiping, and shunning to use against each other—and many women have garnered “mean girl” reputations as competitive and unsupportive in the workplace. Inside the galvanizing In This Together, 40 successful and eminent women from a wide range of fields show us how much we can achieve if we embrace our collective power and strength, instead of competing against each other—such as learning new skills to advance in our careers and ultimately earn more money, working to dramatically increase the number of women in leadership positions, and even recruiting men to take up workplace equality as their own impassioned cause. Empowering, stirring, and actionable, In This Together is an indispensable addition to every modern woman’s arsenal in our continued fight for the opportunities we deserve.
In Too Deep
by Alison Fitzgerald Stanley ReedThe truth behind the greatest environmental disaster in U.S. historyIn 2005, fifteen workers were killed when BP's Texas City Refinery exploded. In 2006, corroded pipes owned by BP led to an oil spill in Alaska. Now, in 2010, eleven men drilling for BP were killed in the blowout of the Macondo well in the Gulf of Mexico.What's next? In In Too Deep: BP and the Drilling Race That Took it Down, Stanley Reed?a journalist who has covered BP for over a decade?and investigative reporter Alison Fitzgerald answer not only that question, but also examine why these disasters happen to BP so much more than other large oil companies.Places the blame on a corporate culture created by former BP CEO John Browne who was forced to resign in 2007 after he lied in court documents in a case involving his gay loverDetails a BP built on risk-taking and cost-cuttingExamines the past, present, and future of BPIn August 2010, BP successfully "killed" the company's damaged deepwater well. But, the environmental fallout and public relations campaign to rebuild the brand are just beginning. In Too Deep details why BP, why now, and what's next for this oil giant.
In Translation: Translators on Their Work and What It Means
by Susan Bernofsky Esther AllenCelebrated practitioners speak on the creative, critical, political, and historical aspects of their work.
In Turbulent Skies: British Aviation Successes and Setbacks - 1945-1975
by Peter ReeseIn 1945 confidence in British aviation was sky-high. Yet decades later, the industry had not lived up to its potential. What happened? The years that followed the war saw the Brabazon Committee issue flawed proposals for civil aviation planning. Enforced cancellations restricted the advancement of military aircraft, compounded later on by Defence Minister Duncan Sandys abandoning aircraft to fixate solely on missiles. Commercially, Britain’s small and neglected domestic market hindered the development of civilian airliners. In the production of notorious aircraft, the inauspicious Comet came from de Havilland’s attempts to gain an edge over its American competitors. The iconic Harrier jump jet and an indigenous crop of helicopters were squandered, while unrealistic performance requirements brought about the cancellation of TSR2. Peter Reese explores how repeated financial crises, a lack of rigour and fatal self-satisfaction led British aviation to miss vital opportunities across this turbulent period in Britain’s skies.