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In the Power of the Government
by Mark KuhlbergFor forty years, historians have argued that early twentieth-century provincial governments in Canada were easily manipulated by the industrialists who developed Canada's natural resources, such as pulpwood, water power, and minerals. With In the Power of the Government, Mark Kuhlberg uses the case of the Ontario pulp and paper industry to challenge that interpretation of Canadian provincial politics.Examining the relationship between the corporations which ran the province's pulp and paper mills and the politicians at Queen's Park, Kuhlberg concludes that the Ontario government frequently rebuffed the demands of the industrialists who wanted to tap Ontario's spruce timber and hydro-electric potential. A sophisticated empirical challenge to the orthodox literature on this issue, In the Power of the Government will be essential reading for historians and political scientists interested in the history of Canadian industrial development.
In the Red: The Politics of Public Debt Accumulation in Developed Countries
by Zsófia BartaWhy do rich countries flirt with fiscal disaster? Between the 1970s and the 2000s, during times of peace and prosperity, affluent countries—like Belgium, Greece, Italy, and Japan—accumulated so much debt that they became vulnerable and exposed themselves to the risk of default. In the past three decades, an extensive scholarly consensus emerged that these problems were created by fiscal indiscipline, the lack of sufficient concern for budgetary constraints from policy makers as they try to please voters. This approach formed the foundation for the fiscal surveillance system that attempted to bring borrowing in European countries under control via a set of fiscal rules. In the Red demonstrates that the problem of sustained, large-scale debt accumulation is an adjustment issue rather than a governance failure. Irrespective of whether the original impetus for borrowing arose from exogenous changes or irresponsible decision making, policy makers invariably initiate spending cuts and/or tax increases when debt grows at an alarming rate for several years in a row. Zsófia Barta argues that explaining why some countries accumulate substantial amounts of debt for decades hinges on understanding the conditions required to allow policy makers to successfully put into place painful adjustment measures.
In the Shadow of Transitional Justice: Cross-national Perspectives on the Transformative Potential of Remembrance (Europa Perspectives in Transitional Justice)
by Guy ElcherothThis volume bridges two different research fields and the current debates within them. On the one hand, the transitional justice literature has been shaken by powerful calls to make the doctrine and practice of justice more transformative. On the other hand, collective memory studies now tend to look more closely at meaningful silences to make sense of what nations leave out when they remember their pasts. The book extends the scope of this heuristic approach to the different mechanisms that come under the umbrella of transitional justice, including legal prosecution, truth-seeking and reparations, alongside memorialisation. The 15 chapters included in the volume, written by expert scholars from diverse disciplinary and societal backgrounds, explore a range of practices intended to deal with the past, and how making the invisible visible again can make transitional justice - or indeed, any societal engagement with the past - more transformative. Seeking to combine contextual depth and comparative width, the book features two key case analyses - South Africa and Sri Lanka - alongside discussions of multiple cases, including such emblematic sites as Rwanda and Argentina, but also sites better known for resisting than for embracing international norms of transitional justice, such as Turkey or Côte d’Ivoire. The different contributions, grouped in themed sections, progressively explore the issues, actors and resources that are typically forgotten when societies celebrate their pasts rather than mourning their losses and, in doing so, open new possibilities to build more inclusive processes for addressing the present consequences of past injustice.
In the Shadow of the City
by Nicholas Richardson James Reed Anne DonnellonTraces the history of a collaborative effort to create an organization to manage a major international development project in the slums of Addis Ababa, Ethiopia. Focuses on a serious set of disagreements which develops several months into the project between the two principals, an Ethiopian woman who founded the project and a British entrepreneur who is the coordinator of the donor consortium. Designed to provide 1) an example of entrepreneurial action in the nonprofit sector, particularly in international development, 2) the opportunity to diagnose problems in the working relationship of two people who have very different backgrounds, and 3) the opportunity to devise plans for each person to take in addressing the problems.
In the Shadow of the Dragon: The Global Expansion of Chinese Companies--and How It Will Change Business Forever
by Winter Nie William Dowell Abraham LuThe ômade in Chinaö label has long dominated the lower end of the US manufacturing industry, effectively squeezing it out of existence. That's old news. What most people don't know is that China's global reach now extends much further. Chinese companies have entered higher-end marketsùtechnology, financial services, transportation, energyùand are emerging as powerhouse multinationals. In the Shadow of the Dragon is a meticulously researched exposT of the most competitive companies in China. Based on interviews with Chinese business leaders and original case studies, the book provides: ò Profiles of key players ò Insights into subtle yet powerful strategies used to gain market dominance ò An understanding of the Chinese approach to going global ò Analysis of the Chinese way of innovation ò Advice on competing head-to-head or forming alliances with Chinese partners Part primer, part survival guide, In the Shadow of the Dragon is the first book to lay bare the challenges looming ahead.
In the Shadows of State and Capital: The United Fruit Company, Popular Struggle, and Agrarian Restructuring in Ecuador, 1900-1995
by Steve StrifflerWinner of the 2001 President's Award of the Social Science History Association In the Shadows of State and Capital tells the story of how Ecuadorian peasants gained, and then lost, control of the banana industry. Providing an ethnographic history of the emergence of subcontracting within Latin American agriculture and of the central role played by class conflict in this process, Steve Striffler looks at the quintessential form of twentieth-century U. S. imperialism in the region--the banana industry and, in particular, the United Fruit Company (Chiquita). He argues that, even within this highly stratified industry, popular struggle has contributed greatly to processes of capitalist transformation and historical change. Striffler traces the entrance of United Fruit into Ecuador during the 1930s, its worker-induced departure in the 1960s, the troubled process through which contract farming emerged during the last half of the twentieth century, and the continuing struggles of those involved. To explore the influence of both peasant activism and state power on the withdrawal of multinational corporations from banana production, Striffler draws on state and popular archives, United Fruit documents, and extensive oral testimony from workers, peasants, political activists, plantation owners, United Fruit administrators, and state bureaucrats. Through an innovative melding of history and anthropology, he demonstrates that, although peasant-workers helped dismantle the foreign-owned plantation, they were unable to determine the broad contours through which the subsequent system of production--contract farming--emerged and transformed agrarian landscapes throughout Latin America. By revealing the banana industry's impact on processes of state formation in Latin America, In the Shadows of State and Capital will interest historians, anthropologists, and political scientists, as well as scholars of globalization and agrarian studies.
In the Shadows of the Big House: Twenty-First-Century Antebellum Slave Cabins and Heritage Tourism in Louisiana (Atlantic Migrations and the African Diaspora)
by Stephen SmallIn the midst of calls for the removal of Confederate monuments across the South, tens of thousands of museums, buildings, and other historical sites currently comprise a tourist infrastructure of the southern heritage industry. Louisiana, one of the most prominent and frequently visited states that benefit from this tourism, has more than sixty heritage sites housed in former slave plantations. These sites contain the remains, restorations, reconstructions, and replicas of antebellum slave cabins and slave quarters. In the Shadows of the Big House: Twenty-First-Century Antebellum Slave Cabins and Heritage Tourism in Louisiana is the first book to tackle the role, treatment, and representation of slave cabins at plantation museum sites in contemporary heritage tourism.In this volume, author Stephen Small describes and analyzes sixteen twenty-first-century antebellum slave cabins currently located on three plantation museum sites in Natchitoches, Louisiana: Oakland Plantation, Magnolia Plantation Complex, and Melrose Plantation. Small traces the historical trajectory of plantations and slave cabins since the Civil War and explores what representations of slavery and slave cabins in these sites convey about the reconfiguration of the past and the rearticulation of history in the present. Considering such themes as the role of white ethnic identity in representations of elite whites and the extent and significance of Black voices and Black visions of representations of these plantations, Small asks what these sites reveal about social forgetting and social remembering throughout Louisiana and the South. He further explores the ways that gender structures the social organization of current sites and the role and influence of the state in the social organization and representations that prevail today.
In the Shadows of the State: Indigenous Politics, Environmentalism, and Insurgency in Jharkhand, India
by Alpa ShahIn the Shadows of the State suggests that well-meaning indigenous rights and development claims and interventions may misrepresent and hurt the very people they intend to help. It is a powerful critique based on extensive ethnographic research in Jharkhand, a state in eastern India officially created in 2000. While the realization of an independent Jharkhand was the culmination of many years of local, regional, and transnational activism for the rights of the region's culturally autonomous indigenous people, Alpa Shah argues that the activism unintentionally further marginalized the region's poorest people. Drawing on a decade of ethnographic research in Jharkhand, she follows the everyday lives of some of the poorest villagers as they chase away protected wild elephants, try to cut down the forests they allegedly live in harmony with, maintain a healthy skepticism about the revival of the indigenous governance system, and seek to avoid the initial spread of an armed revolution of Maoist guerrillas who claim to represent them. Juxtaposing these experiences with the accounts of the village elites and the rhetoric of the urban indigenous-rights activists, Shah reveals a class dimension to the indigenous-rights movement, one easily lost in the cultural-based identity politics that the movement produces. In the Shadows of the State brings together ethnographic and theoretical analyses to show that the local use of global discourses of indigeneity often reinforces a class system that harms the poorest people.
In the Shadows: True Stories of High-Stakes Negotiations to Free Americans Captured Abroad
by Ellis Henican Mickey BergmanA top negotiator in countless high-stakes missions to free Americans captured abroad and held in the world's scariest prisons takes readers inside the dramatic and shadowy world of international hostage rescue. Brittney Griner, Danny Fenster, Otto Warmbier, Trevor Reed, Paul Whelan, Kenneth Bae…When an American citizen is unjustly imprisoned overseas, that&’s when Mickey Bergman&’s phone starts to ring. Who else are their desperate loved ones supposed to call? Mickey and his tight team of savvy negotiators at the Richardson Center for Global Engagement are the go-to rescuers of last resort, carrying on the high-stakes, round-the-world mission of master negotiator Bill Richardson. Mickey and his team do what U.S. government officials are often unable or unwilling to do: sit down with America&’s toughest adversaries and find creative ways to bring our people home. That's life In the Shadows. This is the heart-pounding story of these urgent negotiations, what it&’s like to climb inside the minds of some of the world&’s most notorious strongmen, where the clear divisions between good and evil are replaced by a thousand shades of gray. The hard work is done far from the glare of media publicity. The negotiations don&’t follow traditional diplomatic rules. As innocent Americans sit behind bars in hellhole foreign prisons, Mickey and his colleagues stop at nothing to get our people home. And these cases almost never go as smoothly as they should, as the independent negotiators navigate between U.S. government officials and some of the world&’s most headstrong leaders. And as soon as one American is freed, Mickey is off on another dicey mission to Moscow, Caracas, Naypyidaw, Pyongyang, or some other complex foreign capital. These painstaking campaigns require creative thinking, hardball pressure tactics, excruciating patience, and a genuine sense of compassion for the anxious families whose lives are thrown into turmoil when a loved one is imprisoned abroad. In Mickey Bergman's own words, In the Shadows tells the hidden story of these high-drama rescue campaigns. The crafty negotiating strategies. The strong-willed foreign leaders. The emotional rollercoaster of being responsible for innocent American lives. The exhilaration when another American is released from a foreign prison—and the terrible letdown when a promising effort hits another maddening roadblock. Mickey recounts his unique relationship with his mentor, the late, great Richardson, the former governor of New Mexico, ambassador to the United Nations and legendary negotiator. He shares the wrenching closeness he develops with the desperate families he serves, who often have nowhere else to turn. He offers a detailed account of his one-on-one interactions with Washington&’s top power players, both Democrats and Republicans, and some of the world&’s most isolated and misunderstood heads of state. For readers who want the full, searing story of these life-or-death rescue missions and the fascinating people behind them, it&’s all In the Shadows. As Mickey Bergman and New York Times bestselling author Ellis Henican make clear on every page, international diplomacy isn&’t just for government officials anymore.
In the Storms of Transformation: Two Shipyards between Socialism and the EU (German and European Studies #56)
by Andrew Hodges Philipp Ther Ulf Brunnbauer Piotr Filipkowski Stefano Petrungaro Peter WegenschimmelIn the 1990s, states in what would become the eastern edge of the European Union transformed their political systems and economies, leaving state socialism behind for liberal democracies and free markets. In the ensuing decades, two shipyards that were once the pride of their cities – in Gdynia, Poland, and Pula, Croatia – went bankrupt, unable to withstand global competition. Through an interdisciplinary study of these two shipyards, In the Storms of Transformation brings together a team of researchers to re-evaluate the shift from state socialism to market capitalism and offer a new periodization. With perspectives from social anthropology, sociology, and business history, the book argues that this transformation began with the oil crisis of the early 1970s and ended with EU accession – in 2004 in Poland and in 2013 in Croatia – highlighting the EU competition laws and global competition that pushed the shipyards into bankruptcy and diminishing the role of the revolutions of 1989. In the Storms of Transformation bridges local labour history with global market forces, going beyond prevalent narratives of loss and nostalgia or successful neoliberal change to offer a novel and nuanced reading of post-communist transformation and its contradictions.
In the Struggle: Scholars and the Fight against Industrial Agribusiness in California
by Daniel J. O'Connell Scott J. PetersA call to action in an ongoing battle against industrial agricultureFrom the early twentieth century and across generations to the present, In the Struggle brings together the stories of eight politically engaged scholars, documenting their opposition to industrial-scale agribusiness in California. As the narrative unfolds, their previously censored and suppressed research, together with personal accounts of intimidation and subterfuge, is introduced into the public arena for the first time. In the Struggle lays out historic, subterranean confrontations over water rights, labor organizing, and the corruption of democratic principles and public institutions. As California’s rural economy increasingly consolidates into the hands of land barons and corporations, the scholars’ work shifts from analyzing problems and formulating research methods to organizing resistance and building community power. Throughout their engagement, they face intense political blowback as powerful economic interests work to pollute and undermine scientific inquiry and the civic purposes of public universities.The findings and the pressure put upon the work of these scholars—Paul Taylor, Ernesto Galarza, and Isao Fujimoto among them—are a damning indictment of the greed and corruption that flourish under industrial-scale agriculture. After almost a century of empirical evidence and published research, a definitive finding becomes clear: land consolidation and economic monopoly are fundamentally detrimental to democracy and the well-being of rural societies.
In the Tracks of Marx’s Capital: Debates in Marxian Political Economy and Lessons for 21st Century Capitalism (Palgrave Insights into Apocalypse Economics)
by Sungur Savran E. Ahmet TonakThis book provides an accessible introduction to Marx’s seminal work Capital and explores the core ideas of Marxian political economy relevant for modern day economies. The first part gives an overview of Capital based on the authors’ original thinking in the methodology of Capital. The second part discusses the application of these ideas to some understudied questions of measuring profit on alienation, the rate of exploitation, the reconstruction of input-output tables, and the role of the welfare state and social wage. The third part sets forth new research in Marxian analysis in the 21st century, facing the challenges brought about by digital labor and the deep crisis of the global economy. The last part discusses the Marxism/Neo-Ricardianism controversy.
In the Trenches with Microsoft® Office Project 2007
by Elaine MarmelMarmel is an author and president of a technical writing and software training firm, and she has written this guide to Microsoft Office Project 2007 for users who need develop the tools and techniques for all types of project management scenarios. The author combines expert advice and examples to show how Project 2007 can be used to define and set project goals, determine how dependencies and constraints will affect the project, set budgets, organize information files, communicate with teams, track progress and deal with management objectives. Problem solving approaches are also discussed such as getting back on schedule and managing cross-project conflicts. Annotation c2009 Book News, Inc. , Portland, OR (booknews. com)
In the Wake of the Crisis
by Joseph Stiglitz Michael Spence David Romer Olivier BlanchardIn 2011, the International Monetary Fund invited prominent economists and economic policy makers to consider the brave new world of the post-crisis global economy. The result is a book that captures the state of macroeconomic thinking at a transformational moment. The crisis and the weak recovery that has followed raise fundamental questions concerning macroeconomics and economic policy. For instance, to what extent are financial markets efficient and self-correcting? How crucial is low and stable inflation for growth and the real stability of the economy? How strong is the case for open capital markets? Too often, the standard models provided insufficient guidance on how to respond to the unprecedented situations created by the crisis. As a result, policy makers have been forced to improvise. What to do when interest rates reach the zero floor? How best to provide liquidity to segmented financial institutions and markets? How much to use fiscal policy starting from high levels of debt? These top economists discuss future directions for monetary policy, fiscal policy, financial regulation, capital account management, growth strategies, and the international monetary system, and the economic models that should underpin thinking about critical policy choices. Among the new realities they consider are the swing of the pendulum toward regulation; the need for new theoretical approaches, incorporating advances in agency theory, behavioral economics, and understanding of credit markets and finance based on theories of imperfect information; and the importance for macroeconomic policy to target not just inflation but also output and financial stability.
In the Wake of the Crisis: Leading Economists Reassess Economic Policy
by Joseph Stiglitz Michael Spence David Romer Olivier BlanchardIn 2011, the International Monetary Fund invited prominent economists and economic policy makers to consider the brave new world of the post-crisis global economy. The result is a book that captures the state of macroeconomic thinking at a transformational moment. The crisis and the weak recovery that has followed raise fundamental questions concerning macroeconomics and economic policy. For instance, to what extent are financial markets efficient and self-correcting? How crucial is low and stable inflation for growth and the real stability of the economy? How strong is the case for open capital markets? Too often, the standard models provided insufficient guidance on how to respond to the unprecedented situations created by the crisis. As a result, policy makers have been forced to improvise. What to do when interest rates reach the zero floor? How best to provide liquidity to segmented financial institutions and markets? How much to use fiscal policy starting from high levels of debt? These top economists discuss future directions for monetary policy, fiscal policy, financial regulation, capital account management, growth strategies, and the international monetary system, and the economic models that should underpin thinking about critical policy choices. Among the new realities they consider are the swing of the pendulum toward regulation; the need for new theoretical approaches, incorporating advances in agency theory, behavioral economics, and understanding of credit markets and finance based on theories of imperfect information; and the importance for macroeconomic policy to target not just inflation but also output and financial stability.
In the Wake of the Crisis: Leading Economists Reassess Economic Policy (The\mit Press Ser.)
by edited by Olivier Blanchard edited by David Romer edited by Michael Spence edited by Joseph StiglitzProminent economists reconsider the fundamentals of economic policy for a post-crisis world.In 2011, the International Monetary Fund invited prominent economists and economic policymakers to consider the brave new world of the post-crisis global economy. The result is a book that captures the state of macroeconomic thinking at a transformational moment.The crisis and the weak recovery that has followed raise fundamental questions concerning macroeconomics and economic policy. These top economists discuss future directions for monetary policy, fiscal policy, financial regulation, capital-account management, growth strategies, the international monetary system, and the economic models that should underpin thinking about critical policy choices. ContributorsOlivier Blanchard, Ricardo Caballero, Charles Collyns, Arminio Fraga, Már Guðmundsson, Sri Mulyani Indrawati, Otmar Issing, Olivier Jeanne, Rakesh Mohan, Maurice Obstfeld, José Antonio Ocampo, Guillermo Ortiz, Y. V. Reddy, Dani Rodrik, David Romer, Paul Romer, Andrew Sheng, Hyun Song Shin, Parthasarathi Shome, Robert Solow, Michael Spence, Joseph Stiglitz, Adair Turner
In the Watches of the Night: Life In The Nocturnal City, 1820-1930
by Peter C. BaldwinBefore skyscrapers and streetlights glowed at all hours, American cities fell into inky blackness with each setting of the sun. But over the course of the nineteenth and early twentieth century, new technologies began to light up streets, sidewalks, buildings, and public spaces. Peter C. Baldwin's evocative book depicts the changing experience of the urban night over this period, visiting a host of actors--scavengers, newsboys, and mashers alike--in the nocturnal city. Baldwin examines work, crime, transportation, and leisure as he moves through the gaslight era, exploring the spread of modern police forces and the emergence of late-night entertainment, to the era of electricity, when social campaigns sought to remove women and children from public areas at night. While many people celebrated the transition from darkness to light as the arrival of twenty-four hours of daytime, Baldwin shows that certain social patterns remained, including the danger of street crime and the skewed gender profile of night work. Sweeping us from concert halls and brothels to streetcars and industrial forges, In the Watches of the Night is an illuminating study of a vital era in American urban history.
In through the Side Door: Fifty Years of Women in Interaction Design
by Erin MaloneThe vital story of how women designers and researchers pioneered the field of interaction and user experience design for software and digital interfaces.Framed against the backdrop of contemporary waves of feminism and the history of computing design, In through the Side Door foregrounds the stories of the women working in the field of computing and the emergent discipline of interaction design as the graphical user interface was developed. Erin Malone begins with a handful of pioneers who brought to the field various methods from a variety of backgrounds including design, technical communication, social psychology, ethnography, information science, and mechanical engineering. Moving into the early days of desktop computing, the book highlights the women on the teams inventing contemporary desktop computer interfaces and related tools, including those at Xerox PARC, Apple&’s Human Interface Group, and Microsoft.Malone takes the reader through the invention of the World Wide Web, the third wave of feminism, and the dot-com boom and bust. Coming up to contemporary times, the book features women working on the web, designing equipment interfaces, and working in voice UX, mobile design, and civic design, and continues with the up-and-coming leaders driving social impact, changing human-centered design and research, and working to be accountable for the harms of contemporary software products. Along the way, the author also touches on the challenges and biases women have faced in the workplace and continue to encounter despite cultural and sociological advancements.
In-House Sources: Generating Opportunities Internally--Innovation Tournaments Require More--and Better--Ideas
by Christian Terwiesch Karl T. UlrichInnovation tournaments are competitions set up to weed through opportunities to find the most exceptional and value-creating opportunities. In order to conduct an effective tournament, you need to create a stream of raw opportunities, made up of marginal as well as exceptional ideas. In other words, the more opportunities you produce, the more likely it is that an exceptional opportunity will surface. This chapter focuses on generating more and better raw opportunities through the efforts of your people. The techniques presented here will get you started and prevent you from getting stuck. This chapter was originally published as chapter 2 of "Innovation Tournaments: Creating and Selecting Exceptional Opportunities."
In-Memory Data Management: Technology and Applications
by Hasso Plattner Alexander ZeierIn the last fifty years the world has been completely transformed through the use of IT. We have now reached a new inflection point. This book presents, for the first time, how in-memory data management is changing the way businesses are run. Today, enterprise data is split into separate databases for performance reasons. Multi-core CPUs, large main memories, cloud computing and powerful mobile devices are serving as the foundation for the transition of enterprises away from this restrictive model. This book provides the technical foundation for processing combined transactional and analytical operations in the same database. In the year since we published the first edition of this book, the performance gains enabled by the use of in-memory technology in enterprise applications has truly marked an inflection point in the market. The new content in this second edition focuses on the development of these in-memory enterprise applications, showing how they leverage the capabilities of in-memory technology. The book is intended for university students, IT-professionals and IT-managers, but also for senior management who wish to create new business processes.
In-N-Out Burger
by Youngme Moon Kerry Herman Sonali Sampat Lucy Cummings Sam ThakararIn-N-Out Burger is a fast-food chain with 171 company-owned locations in three states--California, Nevada, and Arizona. It has an extremely hardcore customer base and the company appears to be in good financial health. The primary issue in this case concerns expansion: how quickly should the company expand and should that growth occur regionally or nationally? A secondary issue involves the question of brand stewardship, namely, who is in the best position to steward the brand as it continues to grow over the next decade?
In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules
by Stacy Perman“This book grills up an enjoyable read for both avid foodies and novice diners alike! Perman’s sneak peek into the fascinating history of In-N-Out is as good as the delicious burgers themselves.”—Mario Batali, celebrity chef and author of Molto ItalianoA behind-the-counter look at the fast-food chain that breaks all the rules, Stacy Perman’s In-N-Out Burger is the New York Times bestselling inside story of the family behind the California-based hamburger chain with a cult following large enough to rival the Grateful Dead’s. A juicy unauthorized history of a small business-turned-big business titan, In-N-Out Burger was named one of Fast Company magazine’s Best Business Books of 2009, and Fortune Small Business insists that it “should be required reading for family business owners, alongside Rich Cohen’s Sweet and Low and Thomas Mann’s Buddenbrooks.”
In-housing Digital Marketing at Sprint Corp.
by Rajiv Lal David E. Bell Olivia HullIn the fall of 2019, Sprint's Chief Digital Officer Rob Roy reflected on the telecom's efforts to improve the effectiveness of its digital marketing campaigns. Digital media buying had long been handled by an outside agency, but in 2017, Sprint brought those functions in-house to enhance the company's ability to respond to the market in real-time. Early results suggested the plan was working, but Sprint continued to face fierce competition from its rivals. Sprint's subscriber losses mounted as it attempted to merge with T-Mobile. Could digital marketing stem the losses and win consumers' hearts?
InMobi: Reimagining Mobile Advertising
by Saloni Chaturvedi Sunil GuptaInMobi, a mobile advertising company, considered one of India's first unicorns, has launched a new product called Miip. InMobi hopes that the product will grow its revenue 8 times by 2018. Visually identified by a mascot, Miip seeks to re-imagine adverting by becoming a user's trusted companion on the mobile phone, introducing them to new, relevant products, much as a friend would. As the CEO and co-founder Naveen Tewari introduces the product in China, he wonders if the product will be as successful as InMobi anticipates.