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Handbook of Computer Troubleshooting (Computers And The Internet Ser.)
by Jim Pearson Michael Byrd Robert A. SaighFirst published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.
Handbook of Concierge Medical Practice Design
by Maria K. ToddIn concierge medicine, physicians develop amenities-rich membership programs and collect a monthly or annual membership fee to pay for the amenities in addition to the medical services rendered. Handbook of Concierge Medical Practice Design examines the many considerations physicians must make prior to transitioning their practices into concierge services. Maria K. Todd, a recognized expert in concierge medicine, branding, consulting, healthcare, marketing, medical tourism, planning, and physician practice administration, explains how to set up a concierge practice. She describes how this new business model affects workflow and outlines financial considerations including managed care payer relations, the hybrid practice, and predictive modeling to uncover the hidden factors that affect bottom-line performance. The book supplies readers with models for creating a business plan and a strategy for transforming a practice into a concierge practice. It concludes by covering the legal aspects of creating a concierge practice. It includes patient acquisition and retention strategies as well as detailed plans for adding additional doctors and physician extenders, such as nurse practitioners and physician assistants.The book provides sample employment contracts and advice on how to select and work with consultants. It includes chapters on business process re-engineering, workflow management, financial considerations, competitive analysis, developing a business plan, and how to market the new practice.
The Handbook of Conflict Resolution
by Peter T. Coleman Morton Deutsch Eric C. MarcusPraise for The Handbook of Conflict Resolution"This handbook is a classic. It helps connect the research of academia to the practical realities of peacemaking and peacebuilding like no other. It is both comprehensive and deeply informed on topics vital to the field like power, gender, cooperation, emotion, and trust. It now sits prominently on my bookshelf."--Leymah Gbowee, Nobel Peace Prize Laureate"The Handbook of Conflict Resolution offers an astonishing array of insightful articles on theory and practice by leading scholars and practitioners. Students, professors, and professionals alike can learn a great deal from studying this Handbook."--William Ury, Director, Global Negotiation Project, Harvard University; coauthor, Getting to Yes and author, The Third Side"Morton Deutsch, Peter Coleman, and Eric Marcus put together a handbook that will be helpful to many. I hope the book will reach well beyond North America to contribute to the growing worldwide interest in the constructive resolution of conflict. This book offers instructive ways to make this commitment a reality."--George J. Mitchell, Former majority leader of the United States Senate; former chairman of the Peace Negotiations in Northern Ireland and the International Fact-Finding Committee on Violence in the Middle East; chairman of the board, Walt Disney Company; senior fellow at the School of International and Public Affairs, Columbia University"Let's be honest. This book is just too big to carry around in your hand. But that's because it is loaded with the most critical essays linking the theory and practice of conflict resolution. The Handbook of Conflict Resolution is heavy on content and should be a well-referenced resource on the desk of every mediator--as it is on mine."--Johnston Barkat, Assistant Secretary-General, Ombudsman and Mediation Services, United Nations
Handbook of Construction Management: Scope, Schedule, and Cost Control (Systems Innovation Book Series)
by Abdul Razzak RumaneThe book is developed to provide significant information and guidelines to construction and project management professionals (owners, designers, consultants, construction managers, project managers, supervisors, contractors, builders, developers, and many others from the construction-related industry) involved in construction projects (mainly civil construction projects, commercial-A/E projects) and construction-related industries. It covers the importance of construction management principles, procedures, concepts, methods, and tools, and their applications to various activities/components/subsystems of different phases of the life cycle of a construction project. These applications will improve the construction process in order to conveniently manage the project and make the project most qualitative, competitive, and economical. It also discuss the interaction and/or combination among some of the activities/elements of management functions, management processes, and their effective implementation and applications that are essential throughout the life cycle of project to conveniently manage the project. This handbook will: Focus on the construction management system to manage construction projects Include a number of figures and tables which will enhance reader comprehension Provide all related topics/areas of construction management Be of interest to all those involved in construction management and project management Provide information about Building Information Modeling (BIM), and ISO Certification in Construction Industry Offer a chapter on Lean construction The construction project life cycle phases and its activities/elements/subsystems are comprehensively developed and take into consideration Henri Fayol's Management Function concept which was subsequently modified by Koontz and O'Donnel and Management Processes Knowledge Areas described in PMBOK® published by Project Management Institute (PMI). The information available in the book will also prove valuable for academics/instructors to provide construction management/project management students with in-depth knowledge and guidelines followed in the construction projects and familiarize them with construction management practices.
Handbook of Consumer Behavior, Tourism, and the Internet
by Juline Mills Rob LawMake the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, "How do I get people to visit my Web site?" "Is my Web site attracting the &’right&’ kind of e-consumers?" and "How do I turn browsers into buyers?" The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attract-and keep-online travel customers. Researchers from the United States, Europe, and Asia present the latest findings you need to make the right decisions regarding long-term e-commerce development and planning.The Handbook of Consumer Behavior, Tourism, and the Internet examines vital issues affecting the travel and tourism industry from an online perspective. This book analyzes the latest theory and research on general online buyer characteristics, the differences between online and offline consumer behavior, the differences between broadband and narrowband users, the online search process, quality and perception of lodging brands, and Web site design, maintenance, and development. Each section of the book includes a model/diagram that serves as an overview of the topic, followed by a thorough discussion on the topic from several sources. Each section ends with commentary on the areas where future research is needed. The book&’s contributors use a variety of research methodologies ranging from qualitative data analyses using artificial neutral network analysis, to experimental design, non-parametric statistical tests, and structural equation modeling. Topics examined in the Handbook of Consumer Behavior, Tourism, and the Internet include: the need for businesses to use internal examinations to determine and meet online consumer needs the emerging field of e-complaint behavior-consumers taking to the Web to voice complaints about travel services how to use e-tools to measure guest satisfaction how to measure consumer reaction to Web-based technology the Internet&’s impact on decision making for travel products and how to use e-mail marketing, electronic customer relationship management (eCRM), Web positioning, and search engine placementThe Handbook of Consumer Behavior, Tourism, and the Internet is equally valuable as a classroom resource or professional reference, providing up-to-date material on Internet applications and their impact on consumers and e-commerce.
Handbook of Consumer Finance Research
by Jing Jian XiaoThis second edition of the authoritative resource summarizes the state of consumer finance research across disciplines for expert findings on--and strategies for enhancing--consumers' economic health. New and revised chapters offer current research insights into familiar concepts (retirement saving, bankruptcy, marriage and finance) as well as the latest findings in emerging areas, including healthcare costs, online shopping, financial therapy, and the neuroscience behind buyer behavior. The expanded coverage also reviews economic challenges of diverse populations such as ethnic groups, youth, older adults, and entrepreneurs, reflecting the ubiquity of monetary issues and concerns. Underlying all chapters is the increasing importance of financial literacy training and other large-scale interventions in an era of economic transition. Among the topics covered: Consumer financial capability and well-being. Advancing financial literacy education using a framework for evaluation. Financial coaching: defining an emerging field. Consumer finance of low-income families. Financial parenting: promoting financial self-reliance of young consumers. Financial sustainability and personal finance education. Accessibly written for researchers and practitioners, this Second Edition of the Handbook of Consumer Finance Research will interest professionals involved in improving consumers' fiscal competence. It also makes a worthwhile text for graduate and advanced undergraduate courses in economics, family and consumer studies, and related fields.
Handbook of Contemporary Behavioral Economics: Foundations and Developments
by Morris AltmanAt a time when both scholars and the public demand explanations and answers to key economic problems that conventional approaches have failed to resolve, this groundbreaking handbook of original works by leading behavioral economists offers the first comprehensive articulation of behavioral economics theory. Borrowing from the findings of psychologists, sociologists, political scientists, legal scholars, and biologists, among others, behavioral economists find that intelligent individuals often tend not to behave as effectively or efficiently in their economic decisions as long held by conventional wisdom. The manner in which individuals actually do behave critically depends on psychological, institutional, cultural, and even biological considerations. "Handbook of Contemporary Behavioral Economics" includes coverage of such critical areas as the Economic Agent, Context and Modeling, Decision Making, Experiments and Implications, Labor Issues, Household and Family Issues, Life and Death, Taxation, Ethical Investment and Tipping, and Behavioral Law and Macroeconomics. Each contribution includes an extensive bibliography.
The Handbook of Continuing Professional Development for the Health Informatics Professional (HIMSS Book Series)
by JoAnn KlinedinstEngaging in ongoing, continuing professional development (CPD) is a strategic imperative for the health informatics professional. In our global economy, healthcare is fast-paced, dynamic, and ever-changing. While this rapid change is both exciting and exhausting, digital health transformation is positively impacting lives, today and every day, in ways not previously imagined. Faced with a COVID-19 pandemic that has forever changed the landscape of health and care delivery, global health and care stakeholders must ensure that our ecosystem continues to rapidly evolve through innovation, government and ministry incentives, and technological advancements to reach citizens everywhere. For these reasons, health informaticists must embrace lifelong learning to ensure they have the professional competencies to advance initiatives that positively impact patient care. The Handbook of Continuing Professional Development for the Health Informatics Professional, Second Edition has adapted to the evolving needs of health and care professionals everywhere. The Handbook provides the rationale and the resources to do so and serves as a reference to enhance one’s career. No other comprehensive resource exists to assist health informaticists in developing and maintaining their professional competencies. Written as a contributed compilation of topics by leading practitioners, the book discusses the most critical competencies needed to ensure understanding of the vast health and care ecosystem while also highlighting industry influences that shape the very evolution of health information and technology. About HIMSS The Healthcare Information and Management Systems Society (HIMSS) is a global advisor, thought leader, and member association committed to transforming the health ecosystem. As a mission-driven non-profit, HIMSS offers a unique depth and breadth of expertise in health innovation, public policy, workforce development, research, and analytics to advise leaders, stakeholders, and influencers from across the ecosystem on best practices. With a community-centric approach, our innovation engine delivers key insights, education, and engaging events to healthcare providers, payers, governments, startups, life sciences, and other health services organizations, ensuring they have the right information at the point of decision. HIMSS has served the global health community for more than 60 years with focused operations across North America, Europe, the United Kingdom, the Middle East, and Asia-Pacific.
The Handbook of Continuing Professional Development for the Health IT Professional (HIMSS Book Series)
by JoAnn KlinedinstContinuing professional development (CPD) is critical for the health IT professional. Healthcare is fast-paced, dynamic, ever-changing, and global. It’s both exciting and exhausting. And it is rapidly evolving through innovation, Federal incentives, and technological advancements. For these reasons, health IT professionals must embrace lifelong learning to ensure they have the professional competencies to advance initiatives that positively impact patient care. This handbook will provide the rationale and the resources to do so and will serve as a reference to accompany one’s career success.
Handbook of Contract Management in Construction
by Ali D. HaidarThis book addresses the process and principles of contract management in construction from an international perspective. It presents a well-structured, in-depth analysis of construction law doctrines necessary to understand the fundamentals of contract management. The book begins with an introduction to contract management and contract law and formation. It then discusses the various parties to a contract and their relevant obligations, whether they are engineers, contractors or subcontractors. It also addresses standard practices when drafting and revising contracts, as well as what can be expected in standard contracts general clauses. Two chapters are dedicated to contract clauses, with one focused on contract administration such as schedules, payment certificates and defects liability, and the other focused on contract management, such as terminations, dispute resolutions and claims. This book provides a useful reference to engineers, project managers and students within the field of engineering and construction management.
The Handbook of Convertible Bonds: Pricing, Strategies and Risk Management (The Wiley Finance Series #581)
by Jan De Spiegeleer Wim SchoutensThis is a complete guide to the pricing and risk management of convertible bond portfolios. Convertible bonds can be complex because they have both equity and debt like features and new market entrants will usually find that they have either a knowledge of fixed income mathematics or of equity derivatives and therefore have no idea how to incorporate credit and equity together into their existing pricing tools. Part I of the book covers the impact that the 2008 credit crunch has had on the markets, it then shows how to build up a convertible bond and introduces the reader to the traditional convertible vocabulary of yield to put, premium, conversion ratio, delta, gamma, vega and parity. The market of stock borrowing and lending will also be covered in detail. Using an intuitive approach based on the Jensen inequality, the authors will also show the advantages of using a hybrid to add value - pre 2008, many investors labelled convertible bonds as 'investing with no downside', there are of course plenty of 2008 examples to prove that they were wrong. The authors then go onto give a complete explanation of the different features that can be embedded in convertible bond. Part II shows readers how to price convertibles. It covers the different parameters used in valuation models: credit spreads, volatility, interest rates and borrow fees and Maturity. Part III covers investment strategies for equity, fixed income and hedge fund investors and includes dynamic hedging and convertible arbitrage. Part IV explains the all important risk management part of the process in detail. This is a highly practical book, all products priced are real world examples and numerical examples are not limited to hypothetical convertibles. It is a must read for anyone wanting to safely get into this highly liquid, high return market.
A Handbook of Corporate Communication and Public Relations: Pure And Applied
by Sandra M. OliverA bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing ne
Handbook of Corporate Equity Derivatives and Equity Capital Markets
by Juan RamirezEquity strategies are closely guarded secrets and as such, there is very little written about how investors and corporate can utilise equity vehicles as part of their growth strategies. In this much-needed book, industry expert Juan Ramiraz guides readers through the whole range of equity derivative instruments, showing how they can be applied to a range of equity capital market situations, including hedging, yield enhancement and disposal of strategic stakes, mergers and acquisitions, stock options plan hedging, equity financings, share buybacks and other transactions on treasury shares, bank regulatory capital arbitrage and tax driven situations. The book includes case studies to highlight how equity derivative strategies have been used in real-life situations.
A Handbook of Corporate Governance and Social Responsibility (Corporate Social Responsibility)
by Güler ArasThe current economic situation has highlighted deficiencies in corporate governance while also showing the importance of stakeholder relations. It has also raised the profile of the debates regarding corporate social responsibility and shown the inter-relationship with governance. And the two together are essential for sustainable business. The social and environmental contexts of business are generally considered to be as significant as the economic and financial contexts and good governance will address all of these aspects. The combination of these aspects offers long term benefits for a firm, such as reducing risk and attracting new investors, shareholders and more equity as well as sustainable performance. Written by experts from all over the world, A Handbook of Corporate Governance and Social Responsibility is the most authoritative single-volume guide to the relationship between good governance and social responsibility and the reality of managing both. In addition to the theory and practice of governance and CSR, the book includes case studies from large and small organizations and NGOs to highlight examples of good and bad practice, and to show international and cultural similarities and differences while at the same time furthering the debate regarding the relationship between good governance and social responsibility.
Handbook of Corporate Performance Management
by Pippa Bourne Mike BourneA corporate performance management system can transform your business - but only if it is designed and implemented in the right way. this book will provide you with the tools and approaches to help translate your strategy into action and make you aware of the pitfalls to be avoided.The Handbook of Corporate Performance Management takes a practical approach, offering guidance on what works, tools to use, and how leadership makes an essential contribution to success.THE BOOK IS BROADLY DIVIDED INTO FOUR SECTIONS:Section One Provides the essential toolkit for setting up and implementing a corporate performance management system. It covers the processes and approaches you need to make it work.Section two explains how you can use performance management to manage your business from tracking performance through the management review process to checking whether your strategy is still appropriate.Section three provides guidance for measuring specific key areas; financial performance, staff performance, customers, processes, competence and resource development, and sustainability.Section four is about bringing it all together. Case studies of individuals from widely differing organisations, who have all delivered great results, illustrate the importance of good leadership in creating a culture of high performance.The Handbook of Corporate Performance Management is the essential guide to using performance measurement and management to get the best out of your business.
Handbook of Corporate University Development: Managing Strategic Learning Initiatives in Public and Private Domains
by Geoff PetersFrom the moment the first corporate university (CU) was created and the term was coined, the central metaphor of university has proved a double-edged sword. The emphasis on university has been a driving force in moving companies beyond a restricted and siloed approach to training, to a central vision for learning within the organization. On the other hand, there have been failures and many corporate universities have struggled to bring a business rigour to learning or to align their development with the key business and financial drivers of the organization. Handbook of Corporate University Development draws on experience from around the world, to provide anyone responsible for strategy and learning - at senior levels in government, education and business - with a picture of current best practice. The Handbook is not a prescriptive 'how-to', rather an exploration of key issues such as: � Who owns a corporate university initiative? � How is the funding managed? � How is the CU aligned with business strategy? � How do CU directors and project managers deploy resources? � How do they deal with suppliers? � How do they report and measure CU performance? � What are the processes and technologies needed to provide and support different forms of learning? � How can you blend different media? � How do you assess what learning has taken place? � What are the future prospects and potential for corporate universities? It is time for the corporate university to demonstrate how business rigour, handled deftly and with strong and perceptive leadership, can revolutionize learning both inside and outside the organization. Handbook of Corporate University Development is an important catalyst towards this process.
Handbook of Court Administration and Management (Public Administration And Public Policy Ser. #49)
by HaysBlending both the theoretical and applied aspects of contemporary issues in court management, this reference/text offers in-depth coverage of all major topics and developments in judicial systems administration. It is suitable for use in the classroom or for self-study.;Providing the background material to clarify even the most technical management application, this book: presents the history and theory of the court management movement; examines the separation of powers doctrine, and its relationship to judicial independence; discusses the latest developments in court reform, the American Bar Association standards, alternative dispute resolution techniques and caseflow considerations; analyzes unified court budgeting and revenue generation by judicial systems; describes personnel administration, training and jury management; and elucidates court performance evaluation, planning approaches, the use of cameras in the courtroom and audio-visual applications.
The Handbook of Creativity & Innovation in Business: A Comprehensive Toolkit of Theory and Practice for Developing Creative Thinking Skills
by Rouxelle De VilliersThis book enables readers to develop their own creative thinking and their teams' creative problem-solving skills to generate novel, useful and surprising ideas. The vast majority of companies believe that a culture of innovation and renewal impacts performance and ultimately business results. In contrast, many managers feel ill-equipped to promote a culture of creative endeavour for this type of work-environment and lack the know-how to put it into practice. This book covers theory, practice, and impact metrics of both convergent and divergent thinking tools and provide managers with the ideas, tools and guidance to develop a corporate culture conducive to intrapreneurial thinking, idea creation and testing and moving inventions from ideas to viable business concepts, products and profitable innovations. This book includes numerous step-by-step tutorials to help the reader to learn concepts quickly.
The Handbook of Credit Risk Management: Originating, Assessing, and Managing Credit Exposures (Wiley Finance #815)
by Sylvain Bouteille Diane Coogan-PushnerDiscover an accessible and comprehensive overview of credit risk management In the newly revised Second Edition of The Handbook of Credit Risk Management: Originating, Assessing, and Managing Credit Exposures, veteran financial risk experts Sylvain Bouteillé and Dr. Diane Coogan-Pushner deliver a holistic roadmap to credit risk management (CRM) ideal for students and the busy professional. The authors have created an accessible and practical CRM resource consistent with a commonly implemented risk management framework. Divided into four sections—Origination, Credit Assessment, Portfolio Management, and Mitigation and Transfer—the book explains why CRM is critical to the success of large institutions and why organizational structure matters. The Second Edition of The Handbook of Credit Risk Management also includes: Newly updated and enriched data, charts, and content Three brand new chapters on consumer finance, state and local credit risk, and sovereign risk New ancillary material designed to support higher education and bank credit training educators, including case studies, quizzes, and slidesPerfect for risk managers, corporate treasurers, auditors, and credit risk underwriters, this latest edition of The Handbook of Credit Risk Management will also prove to be an invaluable addition to the libraries of financial analysts, regulators, portfolio managers, and actuaries seeking a comprehensive and up-to-date guide on credit risk management.
The Handbook of Credit Risk Management
by Diane Coogan-Pushner Sylvain BouteilleA comprehensive guide to credit risk management The Handbook of Credit Risk Management presents a comprehensive overview of the practice of credit risk management for a large institution. It is a guide for professionals and students wanting a deeper understanding of how to manage credit exposures. The Handbook provides a detailed roadmap for managing beyond the financial analysis of individual transactions and counterparties. Written in a straightforward and accessible style, the authors outline how to manage a portfolio of credit exposures--from origination and assessment of credit fundamentals to hedging and pricing. The Handbook is relevant for corporations, pension funds, endowments, asset managers, banks and insurance companies alike.Covers the four essential aspects of credit risk management: Origination, Credit Risk Assessment, Portfolio Management and Risk Transfer.Provides ample references to and examples of credit market services as a resource for those readers having credit risk responsibilities.Designed for busy professionals as well as finance, risk management and MBA students.As financial transactions grow more complex, proactive management of credit portfolios is no longer optional for an institution, but a matter of survival.
Handbook of Critical Incident Analysis
by Richard W SchwesterCritical incidents all too often explode onto the social conscious and challenge our sense of security. This comprehensive handbook brings together a range of experts who provide a foundation for the field of critical incident analysis by examining specific incidents9/11, the Virginia Tech massacre, the H1N1 pandemic, the BP oil spill, and more--through various methodological and disciplinary lenses.
Handbook of CRM: Achieving Excellence In Customer Management
by Adrian PayneCustomer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.Based on recent knowledge, it is underpinned by:* Clear and comprehensive explanations of the key concepts in the field* Vignettes and full cases from major businesses internationally* Definitive references and notes to further sources of information on every aspect of CRM* Templates and audit advice for assessing your own CRM needs and targetsThe most lucid, comprehensive and important overview of the subject and an invaluable tool in enabling the connection of the major principles to the real world of business.
The Handbook of Cross-Cultural Management Research
by Peter B. Smith Dr Mark F. Peterson Dr David C. ThomasRenowned international experts Peter B. Smith, Mark F. Peterson, and David C. Thomas, editors of the The Handbook of Cross-Cultural Management, have drawn together scholars in the field of management from around the world to contribute vital information from their cross-national studies to this innovative, comprehensive tome. Chapters explore links between people and organizations, providing useful cultural perspectives on the most significant topics in the field of organizational behavior—such as motivation, human resource management, and leadership —and answering many of the field's most controversial methodological questions. Key Features Presents innovative perspectives on the cultural context of organizations: In addition to straightforward coverage of structures and processes, this Handbook addresses locally distinctive, indigenous views of organizational processes from around the world and considers the interplay of climate and wealth when analyzing how organizations operate. Offers an integrated theoretical framework: At the start of each substantive section, the Editors provide context for the upcoming chapters by discussing how prevalent cultures in different parts of the world place emphasis on particular aspects of organizational processes and outcomes. Boasts a global group of contributing scholars: This Handbook features contributing authors from around the world who represent an outstanding mix of respected, long-standing scholars in cross-cultural management as well as newer names already impacting the literature. Provides an authoritative agenda for the future development of the field: All chapters conclude with a list of promising avenues for further research and a focus on issues that remain unresolved.Intended AudienceThis Handbook is an ideal resource for researchers, instructors, professionals, and graduate students in fields of business, management, and psychology.
Handbook of Cross-Cultural Marketing
by Erdener Kaynak Paul HerbigGoing global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing approaches to the cultural norms and taboos of other societies, as well as the importance of demonstrating an interest in and appreciation of different cultures.Designed to assist both American and foreign companies, Handbook of Cross-Cultural Marketing shows you how to increase your chance at success in international markets. It identifies and explains ten important aspects of culture that are essential to cross-cultural marketing to help you understand how underlying cultural beliefs govern the way marketing functions in different societies. It also gives you specific steps for developing cultural adaptation strategies in international marketing. To further your understanding of global marketing and fundamental marketing concepts, this comprehensive book discusses:real life examples of company successes and failures abroadattitudes toward middlemen in underdeveloped countriesthe advantages of foreign trade showslocating and using representatives, agents, and/or distributors in foreign countriesthe reception of different American products in different countriespotential cultural pitfalls of primary data collecting techniquesthe role of time in various culturessetting standards for product performanceA useful text for students and practitioners alike, Handbook of Cross-Cultural Marketing gives you hands-on strategies and advice for delving into different markets, using techniques that are respectful of individual cultures, and avoiding unnecessary mistakes that can occur if you don't take the initiative to get to know the culture of your new marketplace. Your outlook and beliefs are not the global norm, so read this book to find out how you can be successful with customers who are different from you in terms of motivation, values, beliefs, and outlook.
Handbook of Cultural Intelligence: Theory, Measurement, and Applications
by Soon Ang Linn Van DyneCultural intelligence is defined as an individual's ability to function effectively in situations characterized by cultural diversity. With contributions from eminent scholars worldwide, the "Handbook of Cultural Intelligence" is a 'state-of-the-science' summary of the body of knowledge about cultural intelligence and its relevance for managing diversity both within and across cultures. Because cultural intelligence capabilities can be enhanced through education and experience, this handbook emphasizes individual capabilities - specific characteristics that allow people to function effectively in culturally diverse settings - rather than the approach used by more traditional books of describing and comparing cultures based on national cultural norms, beliefs, habits, and practices.The Handbook covers conceptional and definitional issues, assessment approaches, and application of cultural intelligence in the domains of international and cross-cultural management as well as management of domestic activity. It is an invaluable resource that will stimulate and guide future research on this important topic and its application across a broad range of disciplines, including management, organizational behavior, industrial and organizational psychology, intercultural communication, and more.