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HDCS 4386: Campaign Advertising Project
by Marcella NorwoodHDCS 4386 Campaign Advertising Project Custom Edition for University of Houston
HDInsight Essentials
by Rajesh NadipalliThis book is a fast-paced guide full of step-by-step instructions on how to build a multi-node Hadoop cluster on Windows servers.If you are a data architect or developer who wants to understand how to transform your data using open source software, such as MapReduce, Hive, Pig and JavaScript, and also leverage the Windows infrastructure; this book is perfect for you. It is also ideal if you are part of a team who is starting or planning a Hadoop implementation, and you want to understand the key components of Hadoop, and how HDInsight provides added value in administration and reporting.
HDInsight Essentials - Second Edition
by Rajesh NadipalliIf you want to discover one of the latest tools designed to produce stunning Big Data insights, this book features everything you need to get to grips with your data. Whether you are a data architect, developer, or a business strategist, HDInsight adds value in everything from development, administration, and reporting.
Head Ball Coach
by Buddy Martin Steve SpurrierCollege football's most colorful, endearing, and successful pioneer, Steve Spurrier, shares his story of a life in football -- from growing up in Tennessee to winning the Heisman Trophy to playing and coaching in the pros to leading the Florida Gators to six SEC Championships and a National Championship to elevating the South Carolina program to new heights -- and coaching like nobody else. He's been called brash, cocky, arrogant, pompous, egotistical, and hilarious, but, mostly, he's known as the Head Ball Coach, a self-ordained term introduced to the lexicon of football by none other than the man, himself, Steve Spurrier. He is the only coach who can claim to be the winningest coach at two different SEC schools, and the only person who has won both the Heisman Trophy as a player and a national championship as a coach. Or who has won a Heisman and coached a Heisman winner.From the beginning, Spurrier didn't want to sound like other coaches, dress like other coaches, and, especially, coach like other coaches. As a controversial football pioneer, he ushered in a different style of leadership and play. Spurrier's press conferences were glorious -- he refused to lapse into coachspeak and was always entertaining, although he took his football very seriously. He was known for his fierce competitiveness, roaming up and down the sidelines, often throwing his signature visor to the ground in disgust. Now resigned from coaching at age 70 -- he doesn't like to say "retired" yet -- Spurrier has calmed down, but don't mistake that for a lack of fire. He can be just as feisty as the day he set foot on the East Tennessee dirt in Johnson City's Kiwanis Park, where he grew up to become one of the state's all-time greatest athletes, and went on to play for Florida where he launched one of sports history's all-time great careers.In his memoir, Spurrier talks for the first time about the circumstances under which he unexpectedly became a coach and why he resigned at South Carolina. He explains his unique style, the difference between winners and losers, his relationship with the media, why he follows the wisdom of ancient philosophers and warriors, his affinity everything taught by John Wooden, and the reasons behind his relaxed regimen for living well. Spurrier, as always, speaks candidly, bringing together his thoughts about his words, actions, and achievements, while telling countless wonderful anecdotes.
Head First Agile: A Brain-Friendly Guide to Agile Principles, Ideas, and Real-World Practices
by Andrew Stellman Jennifer GreeneWhat will you learn from this book?It’s an exciting time to be agile! Finally, our industry has found a real, sustainable way to solve problems that have perplexed generations of software developers. Agile not only leads to great results, but teams say they also have a much better time at work. Yet … if agile is so great, why isn’t everyone doing it? It turns out that agile can work well for one team and cause serious problems for another. The difference is team mindset. With this brain-friendly guide, you’ll change the way you think about your projects—for the better!Preparing for your PMI-ACP certification? This book has everything you need to pass the exam: a complete study guide, tips, exam questions, and a full-length practice PMI-ACP exam.Why does this book look so different?Based on the latest research in cognitive science and learning theory, Head First Agile uses a visually rich format to engage your mind, rather than a text-heavy approach that puts you to sleep. Why waste your time struggling with new concepts? This multi-sensory learning experience is designed for the way your brain really works.
Head First Data Analysis: A learner's guide to big numbers, statistics, and good decisions (Head First)
by Michael Milton<p>How can you learn to manage and analyze all kinds of data? Turn to <em>Head First Data Analysis</em>, where you'll learn how to collect and organize your data, sort the distractions from the truth, find meaningful patterns, draw conclusions, predict the future, and present your findings to others. The unique approach in <em>Head First Data Analysis</em> is by far the most efficient way to learn what you need to know to convert raw data into a vital business tool.</p>
Head First PMP: A Learner's Companion to Passing the Project Management Professional Exam (Head First Ser.)
by Jennifer Greene Andrew StellmanNow updated for the 2021 PMP Exam What will you learn from this book?Head First PMP teaches you the latest principles and certification objectives in The PMBOK® Guide in a unique and inspiring way. This updated fourth edition takes you beyond specific questions and answers with a unique visual format that helps you grasp the big picture of project management. By putting PMP concepts into context, you'll be able to understand, remember, and apply them--not just on the exam, but on the job. No wonder so many people have used Head First PMP as their sole source for passing the PMP exam.This book will help you:Learn PMP's underlying concepts to help you understand the PMBOK principles and pass the certification exam with flying colorsGet 100% coverage of the latest principles and certification objectives in The PMBOK® Guide, Sixth EditionMake use of a thorough and effective preparation guide with hundreds of practice questions and exam strategiesExplore the material through puzzles, games, problems, and exercises that make learning easy and entertainingWhy does this book look so different?Based on the latest research in cognitive science and learning theory, Head First PMP uses a visually rich format to engage your mind, rather than a text-heavy approach that puts you to sleep. Why waste your time struggling with new concepts? This multi-sensory learning experience is designed for the way your brain really works.
The HEAD Game: High-Efficiency Analytic Decision Making and the Art of Solving Complex Problems Quickly
by Philip MuddBecome a High Efficiency Analytic Decision maker. We've all been there: faced with a major decision, yet overwhelmed by the very data that is supposed to help us. It's an all-too-common struggle in the digital age, when Google searches produce a million results in a split second and software programs provide analysis faster than we could ever hope to read it. Adapting the geopolitical and historical lessons gleaned from over two decades in government intelligence, Philip Mudd--an ex-National Security Council staff member and former senior executive at the FBI and the CIA--finally gives us the definitive guidebook for how to approach complex decisions today. Filled with logical yet counterintuitive answers to ordinary and extraordinary problems--whether it be buying a new home or pivoting a failing business model--Mudd's "HEAD" (High Efficiency Analytic Decision-making) methodology provides readers with a battle-tested set of guiding principles that promise to bring order to even the most chaotic problems, all in five practical steps: * What's the question? Analysts often believe that questions are self-evident, but focusing on better questions up front always yields better answers later. * What are your "drivers?" The human mind has a hard time juggling information, so analysts need a system to break down complex questions into different characteristics or "drivers." * How will you measure performance? Once the question has been solidified and the "drivers" determined, an analyst must decide what metrics they will use to understand how a problem--and their solution to it--is evolving over time. * What about the data? Rather than looking at each bit of information on its own and up front, an analyst can only overcome data overload by plugging data into their "driver" categories and excising anything that doesn't fit. * What are we missing? Complex analysis isn't easy, so it is imperative to assume that the process is flawed, while also knowing how to check for possible gaps and errors, such as availability bias, halo effects, and intuitive versus analytic methodologies. Drawing deeply from his own harrowing experiences--and mistakes--in the line of duty, Mudd has spent years refining and teaching his methodology to Fortune 500 companies and government organizations. Now, in the best-selling tradition of Charles Duhigg's The Power of Habit and Oren Klaff's Pitch Anything, Philip Mudd's The HEAD Game can change the way you both live and work.
Head, Hand, Heart: Why Intelligence Is Over-Rewarded, Manual Workers Matter, and Caregivers Deserve More Respect
by David GoodhartA Financial Times Best Book of the Year 2020 A TIMELY AND PROVOCATIVE ARGUMENT FROM LEADING POLITICAL ANALYST DAVID GOODHART ABOUT THE SEVERELY IMBALANCED DISTRIBUTION OF STATUS AND WORK IN WESTERN SOCIETIES.The coronavirus pandemic revealed what we ought to have already known: that nurses, caregivers, supermarket workers, delivery drivers, cleaners, and so many others are essential. Until recently, this work was largely regarded as menial by the same society that now lauds them as heroes. How did we get here? In his groundbreaking follow-up to the bestselling The Road to Somewhere, David Goodhart divides society into people who work with their Heads (cognitive work), with their Hands (manual work), or with their Hearts (caring work), and considers each group&’s changing status and influence. Today, the &“best and the brightest&” trump the &“decent and hardworking.&” Qualities like character, compassion, craft, and physical labor command far less respect in our workforce. This imbalance has led to the disaffection and alienation of millions of people. David Goodhart reveals the untold history behind this disparity and outlines the challenges we face as a result. Cognitive ability has become the gold standard of human esteem, and those in the cognitive class now shape society largely in their own interest. To put it bluntly: smart people have become too powerful. A healthy democratic society respects and rewards a broad range of achievement, and provides meaning and value for people who cannot—or do not want to—achieve in the classroom and professional career market. We must shift our thinking to see all workers as essential, and not just during crises like the coronavirus pandemic. This is the dramatic story of the struggle for status and dignity in the 21st century.
Head&Heart: The Art of Modern Leadership
by Kirstin FergusonOne of Thinkers50's Ten Best Management Books of 2023A timely, actionable book on the virtues that every great leader needs to learn.—ADAM GRANT, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLifeLeadership is simply a series of moments, and this book gives you the tools to turn each moment into an opportunity to leave a positive legacy for those you lead.In this ground-breaking book, award-winning leadership expert and business leader Kirstin Ferguson has written a much-needed practical guide for every modern leader. Whether you are the head of one of the largest companies in the world, supervising a small team, or guiding your family, it will be your ability to integrate your head and heart that will influence your success in leading others and navigating our complex world.Combining studies from leading thinkers in the field with her own research, and more than three decades of personal experience, Kirstin explains the 8 key attributes of a head and heart leader and provides the tools to measure your own approach. Along the way, she shares her conversations with modern leaders from a broad range of backgrounds whose stories will surprise you, challenge your thinking and inspire you to be the type of leader the world needs.
Head, Heart and Guts: How the World's Best Companies Develop Complete Leaders
by David L. Dotlich Peter C. Cairo Steven H. RhinesmithThis book reveals the three most important capabilities leaders must demonstrate today: the ability to set strategy, empathize with others, and take risksall at the same time. In Head, Heart, and Guts, leadership experts David Dotlich, Peter Cairo, and Stephen Rhinesmithwho teach and coach CEOs and executive teams throughout the worldargue that to be successful in a complex, matrixed, fast-moving world, whole leaders must set strategy, develop trusting relationships with others, and consistently do the right thing based on personal values. Partial leaders, often the product of traditional executive programs, may be successful in the shortrun, but their companies lose over time. Filled with case studies of companies such as Bank of America, Johnson leadership comfort zone and an action plan for companies that want to move beyond tried-and-true leadership development in order to develop whole leaders throughout their leadership pipeline.
Head, Heart, and Hands Listening in Coach Practice: The Listening Coach
by Kymberly Dakin-NealThis book is an exploration of intentional listening as an essential skill for coaches. It introduces the Head, Heart, and Hands Listening model as a vital tool to amplify effective listening in coaching practice. Accessible and applicable, the book explores the three listening modalities of Head, Heart, and Hands as active, though largely unconscious, lenses that inform the potency of our listening. Dakin-Neal argues that once coaches identify "how" they listen, they can assist their clients in more targeted ways to positively impact their personal and professional lives. Chapters are divided into the three listening modalities, Head, Heart, and Hands, and are filled with case studies, stories, reflective questions, and exercises from the author’s experience to help coaches strengthen their listening skills. The book also includes a comprehensive listening assessment for coaches to use in practice. This book is essential reading for coaches in practice and in training as well as organizational psychologists, HR professionals, and those working within corporations.
Head in the Cloud: Dispatches from a Post-Fact World
by William PoundstoneNever before have we had so much information at our fingertips. You might think that we are better-informed than ever, but there&’s one thing we can&’t ask Google: &‘What should I be googling?&’ The way we consume information in the digital age has been blamed for driving political polarisation and leaving us unable to agree on basic facts. It&’s also making us stupider. Personalised news feeds and social media echo chambers narrow our potential knowledge base. By now, we don&’t even know what we don&’t know. In Head in the Cloud, William Poundstone investigates the true worth of knowledge. An entertaining manifesto underpinned by big data analysis and illustrated by eye-opening anecdotes, it reveals the surprising benefits of broadening your horizons and provides an unnerving look at the consequences of being ill-informed.
Head in the Cloud: Why Knowing Things Still Matters When Facts Are So Easy to Look Up
by William PoundstoneThe real-world value of knowledge in the mobile-device age.More people know who Khloe Kardashian is than who Rene Descartes was. Most can't find Delaware on a map, correctly spell the word occurrence, or name the largest ocean on the planet. But how important is it to fill our heads with facts? A few keystrokes can summon almost any information in seconds. Why should we bother learning facts at all?Bestselling author William Poundstone confronts that timely question in HEAD IN THE CLOUD. He shows that many areas of knowledge correlate with the quality of our lives--wealth, health, and happiness--and even with politics and behavior. Combining Big Data survey techniques with eye-opening anecdotes, Poundstone examines what Americans know (and don't know) on topics ranging from quantum physics to pop culture. HEAD IN THE CLOUD asks why we're okay with spelling errors on menus but not on resumes; why Fox News viewers don't know which party controls Congress; why people who know "trivia" make more money than those who don't; how individuals can navigate clickbait and media spin to stay informed about what really matters. Hilarious, humbling, and wildly entertaining, HEAD IN THE CLOUD is a must-read for anyone who doesn't know everything.
Head Ski Co., Inc.
by Howard H. Stevenson C. Roland ChristensenDescribes the development of the company to its present preeminence in high-priced skis and the avenues that it can follow to obtain new growth.
Head to Head: The Coming Economic Battle Among Japan, America, and Europe
by Lester C. ThurowEconomicanalysis of international competition.
Head to Head: The Economic Battle Among Japan, Europe, and America
by Lester C. ThurowThe classic text on the post-Cold War economic battle. Starting with the fall of communism, influential economist and former dean of MIT's Sloan School of Management Lester Thurow deftly explores how head-to-head competition -- not military might -- among Japan, the United States, and the newly united European countries would produce the next world leader. As Thurow explains, in the 1990s the race for economic supremacy was only just beginning. In a world no longer governed by two military superpowers, the stage was set for a dramatic shoot-out among the world's most powerful national economies. Using analytical data, key insights, and common sense, Thurow presents a solid economic game plan for the United States to follow in order to win this battle and attain dominance in the global economy.
HEAD vs. LEAD: Disruptions Originating at the High- vs. Low-End of the Market
by Didier Toubia Elie Ofek Olivier ToubiaTwenty five years after it was initially proposed, Clay Christensen's theory of disruptive innovation continues to be a major reference for entrepreneurs, corporate innovators, and investors. However, the term "disruptive innovation" is often used in ways and contexts that are not consistent with Christensen's original theory, which argues for initially accessing the market from the low end. For example, there has been controversy as to whether a firm like Tesla, which clearly accessed the market by targeting high-end consumers, should be thought of as having "disruptive" potential. Should all disruptions start at the low-end of the market or from unserved segments who can't afford the incumbents' current solutions (a "new market" foothold in Christensen's terminology)? Is it possible for an innovation that will ultimately disrupt and displace incumbents to start off by serving high-end segments that are currently participating in the market and are willing to pay top dollar? In this note, using several examples, including the emerging market of cultivated meat, a distinction between High-End Access Disruptions (HEAD) and Christensen's original Low-End Access Disruptions (LEAD) is proposed. Both strategies support innovations that have the potential, at scale, to dominate incumbents, but that are not able to do so initially due to a "handicap," i.e., a product shortcoming that mainstream consumers aren't willing to accept. The exposition analyzes similarities and differences in the disruptive processes implied by these two strategies, and provides practical guidelines to help entrepreneurs, innovators and investors choose the approach that best fits their situation.
The Headhunter's Edge
by Jeffrey E. ChristianOne of the world’s top headhunters reveals his most valuable techniques for getting the best jobs and finding the right people. The most important thing you’ll ever do if you are trying to build, rebuild, or even turn around an organization is hire the best people—and keep them. Jeffrey E. Christian has learned this lesson by working on hundreds of executive search assignments and building his own headhunting firm into a nationally recognized company, one of the top ten in the nation. In The Headhunter’s Edge, he reveals his secrets for excelling on either side of the desk—as a leader trying to build a great company, or as a job seeker in search of the next big position. In this practical manifesto, Christian shows how essential it is to have the most talented people on your side. But how do you find the best? And how do you become the best? Christian’s solution: Think like a headhunter. He gives readers the benefits of his twenty years of experience interviewing thousands of CEOs and potential CEOs, and tells you • how to conduct an interview and spot great leadership qualities in job candidates • exactly what to do and say to keep a valuable employee from resigning • how to expand your network to find the best emerging talent • key strategies and instructions for choosing and getting the most out of a search firm • what it takes for ambitious and talented people to get noticed and get the next big job or promotion Practical, impassioned, and wise, The Headhunter’s Edge is an indispensable guide to advancing your career—and making your business more successful and profitable.
Heading Home: Motherhood, Work, and the Failed Promise of Equality
by Shani OrgadWomen in today’s advanced capitalist societies are encouraged to “lean in.” The media and government champion women’s empowerment. In a cultural climate where women can seemingly have it all, why do so many successful professional women—lawyers, financial managers, teachers, engineers, and others—give up their careers after having children and become stay-at-home mothers? How do they feel about their decision and what do their stories tell us about contemporary society?Heading Home reveals the stark gap between the promise of gender equality and women’s experience of continued injustice. Shani Orgad draws on in-depth, personal, and profoundly ambivalent interviews with highly educated London women who left paid employment to take care of their children while their husbands continued to work in high-powered jobs. Despite identifying the structural forces that maintain gender inequality, these women still struggle to articulate their decisions outside the narrow cultural ideals that devalue motherhood and individualize success and failure. Orgad juxtaposes these stories with media and policy depictions of women, work, and family, detailing how—even as their experiences fly in the face of fantasies of work-life balance and marriage as an egalitarian partnership—these women continue to interpret and judge themselves according to the ideals that are failing them. Rather than calling for women to transform their feelings and behavior, Heading Home argues that we must unmute and amplify women’s desire, disappointment, and rage, and demand social infrastructure that will bring about long-overdue equality both at work and at home.
Head's Broadcasting in America: A Survey of Electronic Media (1-download)
by Michael A. McGregor Paul D. Driscoll Walter McdowellAfter fifty years of market prominence and incredible demand from loyal users, Head’s Broadcasting in America’s tenth edition returns as the celebrated market leader in its field with its renowned treatment of electronic media as a social force and with a distinguished new author team from Sydney Head's legacy school, the University of Miami. Head’s Broadcasting in America distinguishes itself by presenting electronic media both as products of contemporary social forces and as social forces in their own right. This text will introduce you to the exciting changes taking place in electronic media. It will help you examine the emerging information infrastructure and the accelerating convergence of various electronic media forms. It will also help you explore the role electronic media plays in many academic areas, ranging from economics to law, from history to social science. You will find this industry more accessible as you experience broadcasting dually through the people and the products that have shaped the history of this medium and through your own experiences with broadcasting in your daily life.
Heads I Win, Tails I Win: Why Smart Investors Fail and How to Tilt the Odds in Your Favor
by Spencer JakabINVESTING IS ONE OF THE FEW AREAS IN LIFE WHERE EVEN VERY SMART PEOPLE LET HOPE TRIUMPH OVER EXPERIENCE According to Wall Street Journal investing columnist Spencer Jakab, most of us have no idea how much money we're leaving on the table--or that the average saver doesn't come anywhere close to earning the "average" returns touted in those glossy brochures. We're handicapped not only by psychological biases and a fear of missing out, but by an industry with multimillion-dollar marketing budgets and an eye on its own bottom line, not yours. Unless you're very handy, you probably don't know how to fix your own car or give a family member a decent haircut. But most Americans are expected to be part-time fund managers. With a steady, livable pension check becoming a rarity, we've been entrusted with our own finances and, for the most part, failed miserably. Since leaving his job as a top-rated stock analyst to become an investing columnist, Jakab has watched his readers--and his family, friends, and colleagues--make the same mistakes again and again. He set out to evaluate the typical advice people get, from the clearly risky to the seemingly safe, to figure out where it all goes wrong and how they could do much better. Blending entertaining stories with some surprising research, Jakab explains ·How a typical saver could have a retirement nest egg twice as large by being cheap and lazy. ·Why investors who put their savings with a high-performing mutual fund manager end up worse off than if they'd picked one who has struggled. ·The best way to cash in on your hunch that a recession is looming. ·How people who check their brokerage accounts frequently end up falling behind the market. ·Who isn't nearly as good at investing as the media would have you think. He also explains why you should never trust a World Cup-predicting octopus, why you shouldn't invest in companies with an X or a Z in their names, and what to do if a time traveler offers you economic news from the future. Whatever your level of expertise, Heads I Win, Tails I Win can help you vastly improve your odds of investment success.From the Hardcover edition.
Heads in Beds: A Reckless Memoir of Hotels, Hustles, and So-Called Hospitality
by Jacob TomskyIn the tradition of Kitchen Confidential and Waiter Rant, a rollicking, eye-opening, fantastically indiscreet memoir of a life spent (and misspent) in the hotel industry. Jacob Tomsky never intended to go into the hotel business. As a new college graduate, armed only with a philosophy degree and a singular lack of career direction, he became a valet parker for a large luxury hotel in New Orleans. Yet, rising fast through the ranks, he ended up working in "hospitality" for more than a decade, doing everything from supervising the housekeeping department to manning the front desk at an upscale Manhattan hotel. He's checked you in, checked you out, separated your white panties from the white bed sheets, parked your car, tasted your room-service meals, cleaned your toilet, denied you a late checkout, given you a wake-up call, eaten M&Ms out of your minibar, laughed at your jokes, and taken your money. In Heads in Beds he pulls back the curtain to expose the crazy and compelling reality of a multi-billion-dollar industry we think we know. Heads in Beds is a funny, authentic, and irreverent chronicle of the highs and lows of hotel life, told by a keenly observant insider who's seen it all. Prepare to be amused, shocked, and amazed as he spills the unwritten code of the bellhops, the antics that go on in the valet parking garage, the housekeeping department's dirty little secrets--not to mention the shameless activities of the guests, who are rarely on their best behavior. Prepare to be moved, too, by his candor about what it's like to toil in a highly demanding service industry at the luxury level, where people expect to get what they pay for (and often a whole lot more). Employees are poorly paid and frequently abused by coworkers and guests alike, and maintaining a semblance of sanity is a daily challenge.Along his journey Tomsky also reveals the secrets of the industry, offering easy ways to get what you need from your hotel without any hassle. This book (and a timely proffered twenty-dollar bill) will help you score late checkouts and upgrades, get free stuff galore, and make that pay-per-view charge magically disappear. Thanks to him you'll know how to get the very best service from any business that makes its money from putting heads in beds. Or, at the very least, you will keep the bellmen from taking your luggage into the camera-free back office and bashing it against the wall repeatedly.
Heads or Tails: Financial Disaster, Risk Management and Survival Strategy in the World of Extreme Risk
by Evgueni IvantsovIn the wake of the global financial crisis, Heads or Tails answers the question: what changes should financial institutions undergo to ensure reliable protection against extreme risks? Recent massive failures among large and respected financial institutions, clearly demonstrate that contemporary risk management and regulation fail to provide adequate responses to the challenges set by extreme risks. Dr Evgueni Ivantsov combines analysis of the nature of extreme risk (so-called tail risk), risk management practices and practical solutions to build a robust, enterprise-wide, extreme risk management framework which includes three lines of defence, ranging from strategic to tactical, designed to help address the tail risk during different stages of its development. The author also discusses: ¢ Why modern ’sophisticated’ risk management frameworks, strong capitalisation and liquidity do not prevent banks from failure in the face of systemic crisis; ¢ What it means to build an effective defence against systemic and catastrophic losses; ¢ What risk architecture should look like to ensure that extreme risk events are identified early and efficiently mitigated; ¢ How modern management practices, regulation and risk and business culture need to change to guarantee sustainability. While the context of Dr Ivantsov’s writing is financial services, the book contains an important message for specialists from any industries exposed to the extreme risks (oil/gas, energy, mining, chemical productions, transportation, etc.). Until the shortcomings of current risk management and regulation are resolved, financial services and other at risk industries will repeat the painful mistakes of the past, over and over again.