- Table View
- List View
Hedonism, Utilitarianism, and Consumer Behavior: Exploring the Consequences of Customer Orientation
by Daniele ScarpiThis book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. While previous literature has focused on the drivers of hedonic or utilitarian shopping, this book explores the consequences of these styles of shopping and addresses their impact on perceived value, money spent, and willingness to return to the store in future. The author synthesizes theories from previous studies, applying them to two key retailing contexts – intensive distribution and selective distribution. Ultimately, this book highlights the need for retailers to adopt a more consumer-based perspective to improve shopping experiences. It will prove useful for academics who want to gain a better understanding of hedonic and utilitarian behavior, and also offers practitioners with useful insights on how to target different customer segments.
Heed Your Call: Integrating Myth, Science, Spirituality, and Business
by David M. HowittHeed Your Call is about embracing the power of and. It is for the person who has come to a place in life where toiling away at work in pursuit of the American dream just isn't worth the punishment anymore. It is for the professional who wants to feel more connected and fulfilled, the spiritual seeker who believes gaining wealth diminishes the sacred, the innovator being stifled creatively, and the people who want to become the heroes of their own stories. This book is about following your path, creating a life of abundance and joy, and doing your part to repair the world. Through telling his own story, along with those of other modern-day entrepreneurial heroes, David M. Howitt shares the principles behind his and others' successes in eleven real-world lessons on how we can apply simple principles that help us weave business into our spiritual narratives and pour our souls into our professions. By uniting artistry and analytics and integrating intuition with intellect, we positively affect the way we live and the world around us. Through the activation of creative principles, living authentically, and absorbing new experiences, we evolve from the radical integration of so-called disparate worlds. We birth a new reality and build a road map for our future.
Hegarty on Advertising
by John HegartyA look into what lies behind great ideas and brilliant advertising, told by one of the industry's leading players. What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world's leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever. The book is both an advertising credo and a brilliantly entertaining memoir. The first part offers John Hegarty's personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second part, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and Sao Paulo.
Hegarty on Advertising (New Edition): Turning Intelligence Into Magic
by John Hegarty<P><P>Anyone interested in learning about advertising throughout the world will enjoy reading this book. —Choice <P><P>What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever. <P><P>The book is both an advertising credo and a brilliantly entertaining memoir, divided into two parts. The first offers John Hegarty’s personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and Sao Paulo. This essential addition to any advertising executive’s shelf is now fully revised and ready to inspire a new generation of marketers.
Hegarty on Creativity: There Are No Rules
by John HegartyA look into what lies behind creativity from one of the advertising industry's leading players Creativity isn't an occupation; it's a preoccupation. It is challenge for everyone in the modern world--from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation. From Renaissance art to rock 'n' roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including "Good is the Enemy of Great," "Respect Don't Revere," "Get Angry," and "Bad Weather" relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegarty's own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding.
Hegel, Institutions and Economics: Performing the Social (Routledge Frontiers of Political Economy)
by Carsten Herrmann-Pillath Ivan BoldyrevHegel’s philosophy has witnessed periods of revival and oblivion, at times considered to be an unrivalled and all-embracing system of thought, but often renounced with no less ardour. This book renews the dialogue with Hegel by looking at his legacy as a source of insight and judgement that helps us rethink contemporary economics. This book focuses on a concept of institution which is equally important for Hegel's political philosophy and for economic theory to date. The key contributions of this Hegelian perspective on economics lead us to the synthesis of traditional approaches and new ideas gained in economic experiments and advanced by neuroeconomists, sociologists and cognitive scientists. The proper account of contemporary 'civil society' involves comprehending it as a historically evolving totality of individual minds, ideas and intersubjective structures that are mutually dependent, tied by recognitive relations, and assert themselves as a whole in the ongoing performative movement of 'objective spitit'. The ethics of recognition is paired with the ethics of associations that supports moral principles and gives them true, concrete universality. This unusual constellation of seemingly remote fields suggests that Hegel, read in a pragmatist mode, anticipated the new theories and philosophies of extended mind, social cognition and performativity. By providing a new conceptual apparatus and reformulating the theory of institutions in the light of this new synthesis, this book claims to give new meaning both to Hegel as interpreted from today, and to the social sciences. Seen from this perspective, such phenomena as cooperation in games, personal identity or justice in the version of Amartya Sen's 'realization-focused comparisons' are reinscribed into the logic of institutional theory. This 'Hegel' clearly goes beyond the limits of philosophical discussion and becomes a decisive reference for economists, sociologists, political scientists and other scholars who study the foundations and consequences of human sociality and try to explore and design the institutions necessary for a worthy common life.
Hegel on Ethics, the State and Public Policy: Comparisons with Immanuel Kant and Utilitarianism (Routledge Studies in the History of Economics)
by Samuel HollanderDrawing on a wide range of Hegel’s writings, this book analyses the Hegelian position on ethical action. This position is systematically compared with that of Immanuel Kant, the comparison emphasizing Hegel’s insistence on a morality grounded in an ‘ethical’ context which essentially refers to the state rather than the agent’s private will. The argument proceeds to the relationship between the state and the various components of civil society, and to the interaction between the state and the individual, and feeds into the debate regarding Hegel’s status in relation to Utilitarian Ethics and liberalism. This book carries further the researches published in A History of Utilitarian Ethics and Immanuel Kant and Utilitarian Ethics and will be of interest to readers in the history of political economy, political science, philosophy and ethics.
Hegel’s Moral Corporation
by Thomas KlikauerHegel's Moral Corporation is about two versions of a corporation, one business oriented and dedicated to shareholder-value and profit-maximisation and one dedicated to moral life, Sittlichkeit, in Hegelian terms.
Hegemonic Transitions, the State and Crisis in Neoliberal Capitalism (Routledge Studies in Governance and Change in the Global Era)
by Yildiz AtasoyMore than 15 years have passed since the end of the Cold War, but uncertainty persists in the political-economic shaping of the world economy and state system. Although many countries have institutionalized neoliberal policies since the mid-1970s, thesepolicies have not taken hold to the same degree, nor have their effects been uniform across all countries. Nevertheless there has been widespread deepening of inequalities, and, therefore, scepticism towards the neoliberal project. Uncertainty prevails not only in the relations between states, but also in the relations between forces of capital, citizens, and political power within states. Moreover, there is conceptual confusion in our understanding of the events and processes of neoliberal global transformation. This collection of essays provides a comprehensive theoretical and empirical examinationof neoliberal restructuring as a complex political process. In an effort to penetrate and clarify this complexity, the book explores the connections between the economy, state, society, and citizens, while also offering current examples of resistance to neoliberalism. The book provides a forum for rethinking politics that represents a turn to societal forces as essential not only to the uncovering of this complexity but also to the formulation of democratic possibilities beyond global hegemonic projects. The book does not seek to produce a new model for social change, nor does it dwell on the spatial aspects of modernity's new form or the emergence of a new state hegemony (China) or new forms of rule (empire) in managing the world capitalist economy. Instead, the book argues that an understanding of hegemonic transformations requires the problematization of global power as embedded in historically specific social relations.
Hegemony: The New Shape of Global Power
by John AgnewHegemony tells the story of the drive to create consumer capitalism abroad through political pressure and the promise of goods for mass consumption. In contrast to the recent literature on America as empire, it explains that the primary goal of the foreign and economic policies of the United States is a world which increasingly reflects the American way of doing business, not the formation or management of an empire. Contextualizing both the Iraq war and recent plant closings in the U. S. , noted author John Agnew shows how American hegemony has created a world in which power is no longer only shaped territorially. He argues in a sobering conclusion that we are consequently entering a new era of global power, one in which the world the US has made no longer works to its singular advantage.
Hegemony and the Politics of Labour: Towards a Discourse Theory of Value in Contemporary Capitalism (Routledge Innovations in Political Theory)
by Simon TundermanHegemony and the Politics of Labour takes up a question that goes to the heart of the debate about politics, capitalism, and discourse: how can labour relations and value production be understood as discursive processes? When they launched their poststructuralist discourse theory almost 40 years ago, Ernesto Laclau and Chantal Mouffe positioned the contingency of discourse and politics in sharp contrast to the deterministic tendencies of the Marxist critique of capitalism. Moving beyond Marxism as an essentialist ‘other’, discourse theory has since remained notoriously silent on questions related to the core workings of capitalism. This book is the first to bring the central categories of discourse theory into conversation with Marx’s critique of political economy. Reintegrating both traditions, it argues that the social relations of labour in capitalism emerge as a hegemonic formation. Its contribution is to extend the reach of discourse theory to the capitalist economy, exploring how a post- Marxist account of labour, value, and class connects to the contingent politics of populism. Hegemony and the Politics of Labour is an original and important contribution to the fields of discourse theory and critique of political economy.
Hegemony and World Order: Reimagining Power in Global Politics (Routledge Global Cooperation Series)
by Piotr Dutkiewicz Tom Casier Jan Aart ScholteHegemony and World Order explores a key question for our tumultuous times of multiple global crises. Does hegemony – that is, legitimated rule by dominant power – have a role in ordering world politics of the twenty-first century? If so, what form does that hegemony take: does it lie with a leading state or with some other force? How does contemporary world hegemony operate: what tools does it use and what outcomes does it bring? This volume addresses these questions by assembling perspectives from various regions across the world, including Canada, Central Asia, China, Europe, India, Russia and the USA. The contributions in this book span diverse theoretical perspectives from realism to postcolonialism, as well as multiple issue areas such as finance, the Internet, migration and warfare. By exploring the role of non-state actors, transnational networks, and norms, this collection covers various standpoints and moves beyond traditional concepts of state-based hierarches centred on material power. The result is a wealth of novel insights on today's changing dynamics of world politics. Hegemony and World Order is critical reading for policymakers and advanced students of International Relations, Global Governance, Development, and International Political Economy.
Hegemony and World Order: Reimagining Power in Global Politics (ISSN)
by Jan Aart Scholte Piotr Dutkiewicz Tom CasierHegemony and World Order explores a key question for our tumultuous times of multiple global crises. Does hegemony – that is, legitimated rule by dominant power – have a role in ordering world politics of the twenty-first century? If so, what form does that hegemony take: does it lie with a leading state or with some other force? How does contemporary world hegemony operate: what tools does it use and what outcomes does it bring?This volume addresses these questions by assembling perspectives from various regions across the world, including Canada, Central Asia, China, Europe, India, Russia and the USA. The contributions in this book span diverse theoretical perspectives from realism to postcolonialism, as well as multiple issue areas such as finance, the Internet, migration and warfare. By exploring the role of non-state actors, transnational networks, and norms, this collection covers various standpoints and moves beyond traditional concepts of state-based hierarches centred on material power. The result is a wealth of novel insights on today's changing dynamics of world politics.Hegemony and World Order is critical reading for policymakers and advanced students of International Relations, Global Governance, Development, and International Political Economy.The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-ND) 4.0 license.
Hegemony, International Political Economy and Post-Communist Russia (Post-Soviet Politics)
by Owen WorthThis illuminating book explores the neo-Gramscian school of international political economy and their conceptualization of global hegemony, and furthers these by looking at how the often fragmented society of post-Communist Russia can provide insight into the nature and workings of neo-liberal global hegemony. The volume illustrates how historically Russia has been a unique case in rejecting Western-inspired hegemonic projects. It outlines how successive governments since the fall of the Soviet Union have attempted, often unsuccessfully, to integrate Russia into the global economy, and identifies the multitude of ideological contestation within Russia. It will prove a useful addition to the literature on both post-Communist Russian studies and international political economy.
Hegemony Now: How Big Tech and Wall Street Won the World (And How We Win it Back)
by Alex Williams Jeremy GilbertHow did we come to live in a world dominated by big tech and finance? Today power is in the hands of Wall Street and Silicon Valley. How do we understand this transformation in power? And what can we do about it? We cannot change anything until we have a better understanding of how power works, who holds it, and why that matters. Through upgrading the concept of hegemony—understanding the importance of passive consent; the complexity of political interests; and the structural force of technology—Jeremy Gilbert and Alex Williams offer us an updated theory of power for the twenty-first century. Hegemony Now explores how these forces came to control our world. The authors show how they have shaped the direction of politics and government as well as the neoliberal economy to benefit their own interests. However, this dominance is under threat. Following the 2008 financial crisis, a new order emerged in which the digital platform is the central new technology of both production and power. This offers new opportunities for counter hegemonic strategies to win back power. Hegemony Now outlines a dynamic socialist strategy for the twenty-first century.
The Hegemony of Growth
by Matthias SchmelzerIn modern society, economic growth is considered to be the primary goal pursued through policymaking. But when and how did this perception become widely adopted among social scientists, politicians and the general public? Focusing on the OECD, one of the least understood international organisations, Schmelzer offers the first transnational study to chart the history of growth discourses. He reveals how the pursuit of GDP growth emerged as a societal goal and the ways in which the methods employed to measure, model and prescribe growth resulted in statistical standards, international policy frameworks and widely accepted norms. Setting his analysis within the context of capitalist development, post-war reconstruction, the Cold War, decolonization, and industrial crisis, The Hegemony of Growth sheds new light on the continuous reshaping of the growth paradigm up to the neoliberal age and adds historical depth to current debates on climate change, inequality and the limits to growth.
Heidegger and Entrepreneurship: A Phenomenological Approach (Routledge Focus on Business and Management)
by Håvard ÅsvollThis book proposes that entrepreneurial practice is often considered an "applicable" paradigm. An "applicable" paradigm - which focus too much on planned, analytical, calculable, tool-based and ready-to-hand modes of decision making action. Hence, the equally important "theory of Nothing" has not received the attention it deserves. With reference to Heidegger’s existence oriented philosophy, Heidegger and Entrepreneurship: A Phenomenological Approach indicates how nothing can be a condition for an entrepreneurial applicable paradigm. It is suggested that the "theory of Nothing" bears the possibility of further development and can re-create the entrepreneurial paradigm of applying and decision making. This may also indicate a structure for understanding the new possibilities in entrepreneurship practice, such as entrepreneurial education and research. The book will be of value to students, researchers, and academics with an interest in entrepreneurship, management, and innovation.
Heidegger and Executive Education: The Management of Time (New Directions in the Philosophy of Education)
by Toby ThompsonGlobal corporations and the senior executives who oversee them have been subject to great criticism in recent times: not only do such corporations hold extreme concentrations of wealth, but they continue to sanction staggering pay inequalities between the haves and the have-nots. At the same time, university-based business schools are conducting programmes of executive education seemingly customised to sanction these same inequalities. Heidegger and Executive Education is a piece of critical philosophy that has been written from within the business school in order to examine how this sheltered process of educating in-role corporate executives operates. Thompson claims that executive education is based on a very simple premise: that an executive executes an order, and that executive education is an amelioration of that process. Thompson argues that the easiest way to conceive of executive education is to treat order and execution as cognates, as a single conceptual entity. Thus, he asks, if educating executives in line with the order-execution cognate involves swapping the boardroom for the classroom, and in keeping with the ‘critical’ tag, shouldn’t executive education be about questioning not only the execution, but also the dominant order? The author uses ‘time’ as the philosophical method by which one can undo the order-execution cognate, question the sanctity of the cognate and thereby halt the seemingly inexorable temporal sequence from order through to those orders becoming executed. This book uses Martin Heidegger’s exotic philosophy of time in order to mount a philosophical challenge to the temporal sequentiality of executive education. It will therefore be of great interest to academics, researchers and postgraduates who are interested in Heidegger, the philosophy of education and executive education. It should also be essential reading for those involved in training, developing, and educating corporate executives.
Heidegger’s Contribution to the Understanding of Work-Based Studies
by Paul GibbsThis book seeks to develop the philosophy of Heidegger notion and reflects the growing importance of work based studies which is becoming of special interest to higher education institutions and commercial organisations. The author acknowledges the dominance of the economic discourse of higher education, but in this book he tries to argue that Heidegger offers a phenomenological approach to understanding the diversity to higher education that work based learning can bring. The book offers a structured argument for a phenomenological understanding of both the educational institution and the commercial environment to be considered as workplaces.
HeidelbergCement: The Baltic Kiln Decision
by David Drake Luk N. Van Wassenhove Paul KleindorferCase
Heidi Roizen
by Kathleen L. Mcginn Nicole TempestHeidi Roizen, a venture capitalist at SOFTBANK Venture Capital and a former entrepreneur, maintains an extensive personal and professional network. She leverages this network to benefit both herself and others. The case considers the steps she's taken to build and cultivate a network that is both broad and deep.
Heidi Roizen
by Kathleen L. McGinn Nicole TempestHeidi Roizen, a venture capitalist at SOFTBANK Venture Capital and a former entrepreneur, maintains an extensive personal and professional network. She leverages this network to benefit both herself and others. The case considers the steps she's taken to build and cultivate a network that is both broad and deep.
Heidrick & Struggles International, Inc.
by Robert G. Eccles David LaneAs CEO of leading executive search firm Heidrick & Struggles for the past 18 months, Kevin Kelly was pleased with his accomplishments so far but concerned about threats he perceived to Heidrick's position at the highest levels of the executive search business. In response, Kelly had begun making strategic investments in firms offering technology-based solutions, but had not yet made significant progress convincing Heidrick's search consultants about the significance of the threats, or the risks and opportunities being created by information technology and the Internet. The increased emphasis Kelly placed on building leadership consulting services was itself a big change. The case asks what levers Kelly can use, from culture to compensation, to make the challenges to Heidrick's traditional business model understood, and how to implement the strategic initiatives he has launched.
Heijin: Organized Crime, Business, and Politics in Taiwan
by Ko-Lin ChinThis work examines the structure and illegal activities of organized crime groups in Taiwan and explores the infiltration of crime groups into the business and political arenas. It looks at the intricate relationship among government officials, elected deputies, businessmen, and underworld figures.