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Hands-On Prescriptive Analytics: Optimizing Your Decision Making with Python
by Walter R. PaczkowskiBusiness decisions in any context—operational, tactical, or strategic—can have considerable consequences. Whether the outcome is positive and rewarding or negative and damaging to the business, its employees, and stakeholders is unknown when action is approved. These decisions are usually made under the proverbial cloud of uncertainty.With this practical guide, data analysts, data scientists, and business analysts will learn why and how maximizing positive consequences and minimizing negative ones requires three forms of rich information: Descriptive analytics explores the results from an action—what has already happened. Predictive analytics focuses on what could happen. The third, prescriptive analytics, informs us what should happen in the future.While all three are important for decision-makers, the primary focus of this book is on the third: prescriptive analytics. Author Walter R. Paczkowski, Ph.D. shows you:The distinction among descriptive, predictive, and prescriptive analyticsHow predictive analytics produces a menu of action optionsHow prescriptive analytics narrows the menu of action optionsThe forms of prescriptive analytics: eight prescriptive methodsTwo broad classes of these methods: non-stochastic and stochasticHow to develop prescriptive analyses for action recommendationsWays to use an appropriate tool-set in Python
The Hands-On Project Office: Guaranteeing ROI and On-Time Delivery
by Richard M. KesnerEconomic pressures have forced IT executives to demonstrate the immediate and calculable ROI of new technology deployments. Unfortunately, existing IT service delivery often drifts without serious thought as to how process improvements could lead to higher performance and customer satisfaction. This volume offers processes, techniques, and tools that IT managers can use to improve the delivery of IT products and services. This compendium details simple frameworks, practical tools, and proven best practices for successful IT project management. By explaining how to streamline the functions that capture and report information about IT delivery, the author clarifies roles, responsibilities, customer expectations, and performance measures, resulting in improved service and efficiency. Emphasizing the establishment of processes that result in repeatable success, the book provides quickly implementable solutions for IT personnel faced with the daily management of large, complex systems.
Hands-On Salesforce Data Cloud: Implementing and Managing a Real-Time Customer Data Platform
by Joyce Kay AvilaLearn how to implement and manage a modern customer data platform (CDP) through the Salesforce Data Cloud platform. This practical book provides a comprehensive overview that shows architects, administrators, developers, data engineers, and marketers how to ingest, store, and manage real-time customer data.Author Joyce Kay Avila demonstrates how to use Salesforce's native connectors, canonical data model, and Einstein's built-in trust layer to accelerate your time to value. You'll learn how to leverage Salesforce's low-code/no-code functionality to expertly build a Data Cloud foundation that unlocks the power of structured and unstructured data. Use Data Cloud tools to build your own predictive models or leverage third-party machine learning platforms like Amazon SageMaker, Google Vertex AI, and Databricks.This book will help you:Develop a plan to execute a CDP project effectively and efficientlyConnect Data Cloud to external data sources and build out a Customer 360 Data ModelLeverage data sharing capabilities with Snowflake, BigQuery, Databricks, and AzureUse Salesforce Data Cloud capabilities for identity resolution and segmentationCreate calculated, streaming, visualization, and predictive insightsUse Data Graphs to power Salesforce Einstein capabilitiesLearn Data Cloud best practices for all phases of the development lifecycle
Hands-On Security in DevOps: Ensure continuous security, deployment, and delivery with DevSecOps
by Tony HsuProtect your organization's security at all levels by introducing the latest strategies for securing DevOpsKey FeaturesIntegrate security at each layer of the DevOps pipelineDiscover security practices to protect your cloud services by detecting fraud and intrusionExplore solutions to infrastructure security using DevOps principlesBook DescriptionDevOps has provided speed and quality benefits with continuous development and deployment methods, but it does not guarantee the security of an entire organization. Hands-On Security in DevOps shows you how to adopt DevOps techniques to continuously improve your organization’s security at every level, rather than just focusing on protecting your infrastructure.This guide combines DevOps and security to help you to protect cloud services, and teaches you how to use techniques to integrate security directly in your product. You will learn how to implement security at every layer, such as for the web application, cloud infrastructure, communication, and the delivery pipeline layers. With the help of practical examples, you’ll explore the core security aspects, such as blocking attacks, fraud detection, cloud forensics, and incident response. In the concluding chapters, you will cover topics on extending DevOps security, such as risk assessment, threat modeling, and continuous security.By the end of this book, you will be well-versed in implementing security in all layers of your organization and be confident in monitoring and blocking attacks throughout your cloud services.What you will learnUnderstand DevSecOps culture and organizationLearn security requirements, management, and metricsSecure your architecture design by looking at threat modeling, coding tools and practicesHandle most common security issues and explore black and white-box testing tools and practicesWork with security monitoring toolkits and online fraud detection rulesExplore GDPR and PII handling case studies to understand the DevSecOps lifecycleWho this book is forHands-On Security in DevOps is for system administrators, security consultants, and DevOps engineers who want to secure their entire organization. Basic understanding of Cloud computing, automation frameworks, and programming is necessary.
Hands-On Smart Contract Development with Hyperledger Fabric V2: Building Enterprise Blockchain Applications
by Matt Zand Xun Brian Wu Mark Anthony MorrisBlockchain technology continues to disrupt a wide variety of organizations, from small businesses to the Fortune 500. Today hundreds of blockchain networks are in production, including many built with Hyperledger Fabric. This practical guide shows developers how the latest version of this blockchain infrastructure provides an ideal foundation for developing enterprise blockchain applications or solutions.Authors Matt Zand, Xun Wu, and Mark Anthony Morris demonstrate how the versatile design of Hyperledger Fabric 2.0 satisfies a broad range of industry use cases. Developers with or without previous Hyperledger experience will discover why no other distributed ledger technology framework enjoys such wide adoption by cloud service providers such as Amazon, Alibaba, IBM, Google, and Oracle.Walk through the architecture and components of Hyperledger Fabric 2.0Migrate your current Hyperledger Fabric projects to version 2.0Develop blockchain applications on the Hyperledger platform with Node.jsDeploy and integrate Hyperledger on Amazon Managed Blockchain, IBM Cloud, and Oracle CloudDevelop blockchain applications with Hyperledger Aries, Avalon, Besu, and GridBuild end-to-end blockchain supply chain applications with Hyperledger
Hands-On Smart Contract Development with Solidity and Ethereum: From Fundamentals to Deployment
by Kevin Solorio Randall Kanna David H. HooverReady to dive into smart contract development for the blockchain? With this practical guide, experienced engineers and beginners alike will quickly learn the entire process for building smart contracts for Ethereum--the open source blockchain-based distributed computing platform. You'llget up to speed with the fundamentals and quickly move into builder mode.Kevin Solorio, Randall Kanna, and Dave Hoover show you how to create and test your own smart contract, create a frontend for users to interact with, and more. It's the perfect resource for people who want to break into the smart contract field but don't know where to start.In four parts, this book helps you:Explore smart contract fundamentals, including the Ethereum protocol, Solidity programming language, and the Ethereum Virtual MachineDive into smart contract development using Solidity and gain experience with Truffle framework tools for deploying and testing your contractsUse Web3 to connect your smart contracts to an applicationso users can easily interact with the blockchainExamine smart contract security along with free online resources for smart contract security auditing
Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good
by Nedra Kline WeinreichThis book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback.The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.
Hands-On Training: A Simple and Effective Method for On-the-Job Training
by Gary R. SissonAn uncomplicated, systematic approach to on-the-job training, whether you're a manager, line or staff supervisor, employee, or human resource or training professional. Takes you step-by-step through everything you need to know to conduct a successful training session--right on the job. Learn how to prepare for the session; put yourself and the trainee at ease; present the subject; have the trainee practice the skills; evaluate the performance; and review the trainee's performance. This book also shows how to adapt training to fit your situation; suggests hands-on-training tools and opportunities; provides instructor guides; and shows how to make it all work.
HandsOn Bay Area: Scaling Up Community Service
by James L. HeskettHandsOn Bay Area, an organization devoted to the performance of (and development of leaders for) community service, is undergoing a significant (and internally controversial) shift in its business model from "retail" projects involving individual volunteers to "wholesale" projects with for-profit partners from the San Francisco Bay Area. Its CEO has to decide whether and how to respond to a request from Google to engage 5,500 Google employees in community service activities during a one-week period. It's a far larger project than the organization has ever undertaken and one requiring many added resources. Among the risks is the possible damage to the HandsOn reputation among Silicon Valley partners if the effort does not succeed.
Handy: The Future of Work? (A)
by Kieron Stopforth Nien-He HsiehWitnessing numerous lawsuits alleging that online platform companies misclassified workers as contractors when they were actually employees, Handy's founders faced a series of decisions. Handy was an online platform business that enabled customers to book appointments with cleaners at a convenient time and check the cleaner's ratings. Started in 2012 after the founders struggled to find trustworthy, affordable cleaning services while MBA students, by 2015, Handy enjoyed considerable success. Handy was one of the emerging platform companies in the gig economy that connected customers to service providers and sought to disrupt everything from transportation to grocery shopping to deliveries. Like many of these companies, Handy classified service providers as 1099 independent contractors, rather than hiring them as W-2 employees. Doing so often meant lower labor costs for companies and greater flexibility for workers. The companies' reliance on contractors was controversial. Workers, some argued, displayed all the marks of employees - they performed work that was integral to the companies' business and companies exercised control by telling them which jobs to accept and where and by using ratings systems to influence behavior. Facing two misclassification lawsuits of their own while still pushing toward profitability, Handy's founders must decide how to respond.
The Handy Investing Answer Book
by Paul A TucciWhether you are a novice or budding expert, there is much to consider and know when investing: stocks, bonds, mutual funds, real estate, retirement planning, and tax strategies, just for starters. It can all be difficult and confusing. The Handy Investing Answer Book explains, in plain English, the basics of investing. It offers simple investment strategies; investigates common pitfalls; examines concepts of compounding, portfolios and diversification; traces the history of investing; and offers much more to help everyone make wise decisions.The Handy Investing Answer Book explores a variety of investments and their differences, avoiding poor returns and unnecessary risk, understanding financial markets-and how to prevent banks, mutual fund managers and financial advisers getting rich at your expense. Appreciation, dividends, interest, and inflation all effect the value of investments, and this valuable resource looks at handling them to build a successful portfolio for every stage in your financial life. It goes beyond an and introduction to the subject to breakdown complex concepts and definitions into more than 1,400 easy-to-understand answers, such as:Why is dollar cost averaging a beneficial strategy for investing?What is a home equity loan?What are some of the steps to establishing the right goals for investing?What is diversification?What types of risks could we see if we own individual stocks?When did mutual funds start?What is laddering?A glossary of commonly used terms explains key concepts and financial jargon, and helpful financial tables and charts assist with strategies.
The Handy Personal Finance Answer Book
by Paul A TucciCombining the most current data with a userfriendly format, this timely reference features more than 1,000 answers to questions on personal finance, its history, and managing one's financial life. Providing financial lessons in a fun, approachable way, the book avoids financial jargon and offers facts for everyday life that help readers save money. Questions range from simple to complex-How do I balance my check book? Why do people like to use online banks, and how popular is their use? What is a 401K plan? With financial information suitable for a wide range of ages, this is an ideal source for anyone looking to get a better understanding of personal finances.
Hang Lung Properties and the Chengdu Decision (A)
by Michael Shih-ta Chen Keith Chi-ho Wong John D. MacomberA residential real estate developer competes in a heated auction for a prime retail development site in the interior of China during the 2009 boom. Total project cost might be in excess of $1billion US for over 4,000,000 square feet of building. Hang Lung Properties has enjoyed success in residential building in Hong Kong but has focused on very limited projects in China, notably two retail properties in Shanghai. After a decade in Shanghai the firm decides to enter second tier Chinese cities including Chengdu, a city of 11 million in interior China. The case covers Hang Lung Properties' due diligence and thought process with respect to anticipated rental income, construction costs, and land costs. The auction includes many other well capitalized firms and the price escalates. Hang Lung's team must decide whether to participate or withdraw. Students need to use judgment with respect to estimates of key variables including stabilized income, construction cost, and minimum expectations for return on investment in order to prepare their bids. The (B) case goes into further steps in the auction as well as Hang Lung Properties' internal discipline with respect to asset types, infrastructure in target cities, and baseline returns.
Hang Lung Properties and the Chengdu Decision (B)
by Michael Shih-ta Chen Keith Chi-ho Wong John D. MacomberSecond phase of auction for a prime retail development parcel in Chengdu, China. Competition forces the firm to revisit all of its land purchase criteria. Hang Lung Properties is known for rigorous due diligence, for discipline in buying property, and for good understanding of market cycles. The (B) case reveals the firms assumptions in the Chengdu situation, as compared to what students had to derive on their own in the (A) case. The (B) case also reviews strategic focus with respect to asset classes and geography, as well as best practices for what to look for in cities that will be attractive for superblock mixed use projects.
Hangry: A Startup Journey
by Mike EvansNautilus Book Awards' Better Books for a Better World | Axiom Business Book Award WinnerGrubHub founder Mike Evans reveals the inside story of how he grew a multibillion-dollar behemoth that changed the way we eat. Hungry and tired one night, Mike wanted a pizza, but getting a pizza delivered was a pain in the neck. He didn&’t want to call a million restaurants to see what was open. So, as an avid coder, he created GrubHub in his spare bedroom to figure out who delivered to his apartment. Then, armed with a $140 check from his first customer and ignoring his crushing college debt, he quit his job. Over the next decade, Mike grew his little delivery guide into the world&’s premier online ordering website. In doing so, he entered the company of an elite few entrepreneurs to take a startup from an idea all the way to an IPO. GrubHub&’s journey from Mike&’s bedroom to Wall Street doesn&’t fit into how business schools teach entrepreneurship. In Hangry, he details step-by-step the grind of building an innovative business, with each chapter including sharp lessons for entrepreneurs and startups that Mike learned on the fly as he piloted GrubHub by the seat of his pants. Hangry reveals a decade of eighty-hour work weeks, detailed steps of how Mike garnered his first customers, his hunt for financing dollars, cliffhanger acquisitions, the near collapse of his marriage, a brutally difficult merger, and a pair of tumultuous quit/unquit moments, all to steer the company to become one of the most successful startups in the world. With a razor-sharp wit, Mike reveals hard-won truths about how startups succeed—and even harder-won truths about how startups fail. Shocking everyone, at the pinnacle of startup success, Mike leaves it all behind, quitting the company he started to bike across the United States in search of balance. But eventually, the grand vistas of America bring the lessons of the past into focus, driving the realization that for entrepreneurs a hunger for success doesn&’t end, and he starts another company, even more ambitious than the first.
Hank and Nancy: The Subprime Crisis, the Run on Lehman and the Shadow Banks, and the Decision to Bailout Wall Street
by Rafael Di Tella Alberto Cavallo Aldo SesiaHank and Nancy: The Subprime Crisis, the Run on Lehman and the Shadow Banks, and the Decision to Bailout Wall Street by Rafael Di Tella, Alberto Cavallo and Aldo Sesia
Hank and Nancy: The Subprime Crisis, the Run on Lehman and the Shadow Banks, and the Decision to Bailout Wall Street
by Alberto F. Cavallo Aldo Sesia Rafael Di TellaCase
Hank Kolb, Director, Quality Assurance
by Frank S. LeonardDesigned to introduce the systemic nature of product quality and the complexity of quality problems. Uses a new director, quality assurance, and the discovery of a quality problem. The new director has to decide if it is a real problem, what to do about it, and how to go about orienting an organization toward a better quality attitude.
Hannibal and Me: What History's Greatest Military Strategist Can Teach Us About Success and Failure
by Andreas KluthA dynamic and exciting way to understand success and failure, through the life of Hannibal, one of history's greatest generals. The life of Hannibal, the Carthaginian general who crossed the Alps with his army in 218 B. C. E. , is the stuff of legend. And the epic choices he and his opponents made-on the battlefield and elsewhere in life-offer lessons about responding to our victories and our defeats that are as relevant today as they were more than 2,000 years ago. A big new idea book inspired by ancient history, Hannibal and Me explores the truths behind triumph and disaster in our lives by examining the decisions made by Hannibal and others, including Albert Einstein, Eleanor Roosevelt, Steve Jobs, Ernest Shackleton, and Paul Cézanne-men and women who learned from their mistakes. By showing why some people overcome failure and others succumb to it, and why some fall victim to success while others thrive on it, Hannibal and Me demonstrates how to recognize the seeds of success within our own failures and the threats of failure hidden in our successes. The result is a page-turning adventure tale, a compelling human drama, and an insightful guide to understanding behavior. This is essential reading for anyone who seeks to transform misfortune into success at work, at home, and in life. .
Hans-Hugo Miebach
by George Wu Arnold HolleProvides private information for students assuming the role of Hans-Hugo Miebach in a simulated negotiation of the sale of Cementownia Odra.
Hans Wilsdorf and Rolex
by Geoffrey G. Jones Alexander AtzbergerExplores the creation of the Rolex watch by Hans Wilsdorf. Provides a case study of how one of the world's leading luxury brands was created and, more generally, provides a vehicle for exploring the competitive advantage of Switzerland in watchmaking (and other industries). Although Switzerland was a traditional watchmaking center, Wilsdorf-who was neither a watchmaker nor Swiss-created this successful brand through his emphasis on quality and reliability, combined with celebrity marketing.
Hanson Manufacturing Co.
by Robert N. Anthony Robert L. LavoieCenters on pricing, contribution to overhead, cost system.
Hanson Ski Products
by Julie H. Hertenstein William J. Bruns Jr.At the end of the budget cycle, the manager must test whether plans are feasible given financing arrangements and constraints. Cash needs are great due to seasonality. Needed loans must be calculated at five separate dates, and financial position projected. This is a rewritten version of Hanson Industries (B) and (C).
Hansson Private Label, Inc.: Evaluating an Investment in Expansion
by Erik Stafford Joel L. Heilprin Jeffrey DevolderA manufacturer of private-label personal care products must decide whether to fund an unprecedented expansion of manufacturing capacity. The decision prompts fundamental financial analysis of the potential project, including development of cash flow projections and net present value calculations. Students will be required to compute net operating profit after tax, cash investment in working capital, and ongoing capital expenditures for a proposed investment, and to discount values to the present. The case also facilitates a systematic consideration of the company's capital planning process.