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Initial Airworthiness: Determining The Acceptability Of New Airborne Systems
by Guy GrattonDesigned as an introduction for both advanced students in aerospace engineering and existing aerospace engineers, this book covers both engineering theory and professional practice in establishing the airworthiness of new and modified aircraft. Initial Airworthiness includes information on:· how structural, handling, and systems evaluations are carried out;· the processes by which safety and fitness for purpose are determined; and· the use of both US and European unit systemsCovering both civil and military practice and the current regulations and standards across Europe and North America, Initial Airworthiness will give the reader an understanding of how all the major aspects of an aircraft are certified, as well as providing a valuable source of reference for existing practitioners.This second edition has been updated for changes in regulation worldwide, including UK "E-conditions" and Single Seat De-Regulation, the new part 23 regulations in the USA and Europe, and developments to Extended Range Twin-Engine Operations worldwide. Entirely new sections have been added to explain the management of certification programmes, professional ethics within airworthiness practice, environmental impact of aircraft, and aeroplane departures from controlled flight. This edition also includes many new figures, case studies and references to sources of further information.
Initial Coin Offering: Unternehmensfinanzierung Auf Basis Der Blockchain-technologie (Essentials)
by Christopher Hahn Adrian WonsDas essential vermittelt einen Einblick in den Ablauf und die Funktionsweise eines Initial Coin Offering (ICO) als innovative Finanzierungsmethode für Start-up-Unternehmen. Ein ICO erzielt unabhängig von klassischen Kapitalgebern schnell eine große Reichweite möglicher Investoren und erfolgt dabei rein digital auf Basis der Blockchain-Technologie. Die Autoren erläutern die Bedeutung und die Struktur eines ICO sowie die Notwendigkeit für junge Unternehmen, sich frühzeitig mit den rechtlichen Anforderungen und der Planung auseinanderzusetzen. Das essential enthält zahlreiche Übersichten zum illustrativen Verständnis sowie praxisnahe Checklisten zur Planung und Durchführung eines ICOs.
Initial Coin Offerings in 2018
by Ramana Nanda Robert F. White Jeffrey J. Bussgang Nathaniel SchwalbIn 2018, Initial Coin Offerings (ICOs) were an emerging fundraising method for blockchain-based projects. As the ecosystem grew, there were many open questions on regulation, pricing, and even which projects were a good fit for blockchain. However, there was already some emerging consensus on the benefits and challenges of building with blockchain and emerging best practices for Initial Coin Offerings.
Injection Molding Process Modelling: Statistics, CAE, and AI Applications
by Fredrick Madaraka Mwema Tien-Chien Jen Edwell Tafara Mharakurwa Steven Otieno Otieno Job Maveke WambuaInjection Molding Process Modelling presents the application of CAE, statistics and AI in defect identification, control, and optimization of injection molding process for quality production. It showcases CAE in determining the optimal placement of injection points, designing cooling channels, and ensuring that the mold will produce parts with the desired specifications. The book illustrates the capability of the CAE tools to simulate molten plastic flow within a mold during the injection molding process.Explaining how the use of CAE, statistical tools and AI enhances efficiency, accuracy, and collaboration, the book explores the contributions to injection molding in product design and visualization; prototyping and testing; mold design; and analysis and simulation. It emphasizes the integration of statistical tools for optimized efficiency and waste reduction, including statistical process control (SPC), Design of Experiments (DOE), Regression Analysis, Capability Indices, Interaction effects, and many more. The book also illustrates the predictive modelling of typical injection molded product defects using intelligent algorithms.The book will interest industry professionals and engineers working in manufacturing, production, automation, and quality control.
Injunctive Relief and International Arbitration: Injunctive Relief And International Arbitration (Lloyd's Arbitration Law Library)
by Hakeem SerikiThis book explores from an English law and Institutional perspective the various types of injunctive relief that are available to a party before and during arbitral proceedings. In particular, this book examines the basis of the power of English Courts to grant such injunctions and explains when such injunctions will be granted. It considers any limitations attached to such injunctions and the relationship between section 44 of the Arbitration Act 1996 and section 37 of the Senior Courts Act 1981. It also provides an in-depth analysis of case law and the emerging trends in this area of arbitration, as well as the powers of arbitrators under the ICC and LCIA Rules to grant such relief and other remedies that might be available to a party seeking to uphold an arbitration agreement. This book will be a vital reference tool for practitioners, arbitrators and postgraduate students.
Injurious Vistas: The Control of Outdoor Advertising, Governance and the Shaping of Urban Experience in Britain, 1817–1962 (Palgrave Studies in Economic History)
by James GreenhalghThis book is a history of outdoor advertising control in Britain between the early-nineteenth century and the beginning of the 1960s. It considers the development of primarily legislative and governmental approaches to controlling commercial signage, billboards, posters and hoardings in rural and urban areas. This study of how the proliferation of outdoor advertising was dramatically curtailed serves as a means to examine how the understanding and governance of lived spaces developed over a century and a half. In the early-nineteenth century outdoor adverting was just another material nuisance to regimes of improvement; by the turn of the century it was reframed as a threat to architecture, rural beauty and codes of moral self-governance. In the twentieth century it disrupted visual amenity and destabilized the civilizing influence of modern planning. More than merely a history of a radical and largely overlooked change in the visual environment, this is the story of how the modern state saw and regulated the lived spaces of Britain.
Ink under the Fingernails: Printing Politics in Nineteenth-Century Mexico
by Corinna ZeltsmanDuring the independence era in Mexico, individuals and factions of all stripes embraced the printing press as a key weapon in the broad struggle for political power. Taking readers into the printing shops, government offices, courtrooms, and streets of Mexico City, historian Corinna Zeltsman reconstructs the practical negotiations and discursive contests that surrounded print over a century of political transformation, from the late colonial era to the Mexican Revolution. Centering the diverse communities that worked behind the scenes at urban presses and examining their social practices and aspirations, Zeltsman explores how printer interactions with state and religious authorities shaped broader debates about press freedom and authorship. Beautifully crafted and ambitious in scope, Ink under the Fingernails sheds new light on Mexico's histories of state formation and political culture, identifying printing shops as unexplored spaces of democratic practice, where the boundaries between manual and intellectual labor blurred.
Inklings: John Wilkins Carter And The Carter's Ink Company
by Michael French MetcalfInklings: John Wilkins Carter and The Carter’s Ink Company is the story of an old New England family and the companies they created and operated—beginning with Timothy Carter’s Old Corner Bookstore in downtown Boston and spanning a 150-year period. The focus of the book is The Carter’s Ink Company, which originated in Boston after the Civil War and prospered until 1976. The story also encompasses James Carter’s paper business in Boston and Nashua, NH. An in-depth look into the Carter’s family is woven throughout and shows how their devout faith served as the backbone for their commitments to business, their communities, and to their fellow mankind.
Inklusive Berufliche Orientierung: Ein barrierefreies Konzept zur Beruflichen Orientierung für Schüler*innen mit Beeinträchtigungen in inklusiven Klassen der Sekundarstufe I (Wirtschaftswissenschaft und Ökonomische Bildung)
by Lisa LaurSeit der Behindertenrechtskonvention der Vereinten Nationen (UN-BRK) im Jahr 2009 muss Inklusion in allgemeinbildenden Schulen umgesetzt werden. Diese Schulen müssen daher eine Berufliche Orientierung für Menschen mit Beeinträchtigung anbieten, die für diese Zielgruppe einen erfolgreichen Übergang von der Schule in den Beruf ermöglicht. Welche Barrieren Jugendliche mit Beeinträchtigung in der schulischen Beruflichen Orientierung erleben und welche Gelingensbedingungen für eine inklusive Berufliche Orientierung notwendig sind, ist Gegenstand dieser Dissertation.
Inklusives Wachstum und wirtschaftliche Sicherheit: Erkenntnisse Ökonomischer Spitzenforschung Prägnant Zusammengefasst
by Christian KeuschniggDiese Open Access Buch geht den Fragen nach, wie inklusives Wachstum und wirtschaftliche Sicherheit entstehen, welche Rahmenbedingungen der Staat setzen und welche Reformen er auf den Weg bringen muss und wie sich wirtschaftspolitische Maßnahmen auswirken. Die besten Studierenden der Universität St. Gallen fassen prägnant und verständlich wichtige Ergebnisse der ökonomischen Spitzenforschung in führenden Fachzeitschriften zusammen. Die wissenschaftlichen Nachwuchstalente bereiten die empirischen Grundlagen der Wirtschaftspolitik für die Entscheidungsträger und die Öffentlichkeit auf und tragen zum Wissenstransfer in die wirtschaftspolitische Praxis bei.
Inkomen Investeren Geheimen
by Richard Stooker"Rick Stooker is op de goede weg. We zijn ook van plan de komende jaren een meer op inkomsten gerichte strategie te volgen. Kapitaalwinsten zijn zowel onderhevig aan het risico van een verslechtering van de economische fundamentals als een verslechtering van de marktpsychologie. Hoogwaardige kwaliteit dividenden en inkomsten zijn alleen onderworpen aan de eerste, en dat maakt een groot verschil in het modelleren van uw portefeuillerendementen bij pensionering. " - Charles Lewis Sizemore CFA, Senior analist HS Dent Investment Management, LLC http://www.hsdent.com/ "Ik ben registeraccountant in Canada en heb het grootste deel van mijn carrière aan een gemeenschapscollege lesgegeven. "In de loop der jaren heb ik verschillende" plannen "gebruikt, met wisselend succes, maar had nooit veel aandacht besteed aan dividenden, dus viel ik ten prooi aan de hype over kapitaalwinsten. Dus wat dacht ik? Had ik moeten beleggen voor dividenden. "Ik heb ook geleerd over enkele nieuwe beleggingsvehikels en kreeg een" voorsprong "op sommige investeringen die ik kende, maar die op een laag pitje werden gezet. "Ik wou dat ik al die dingen wist toen ik in de twintig was, of op zijn minst aandacht had voor de theorieën over mijn 40's." --- Dennis Wilson "Wat een eye-opener !!! "Ik had gehoord over REIT's, MLP's, BDC's, maar je hebt echt hun voor- en nadelen uitgelegd. Bedankt, Rick. Je hebt me op de goede weg gezet om een gestage inkomstenstroom te genereren." - Kenny H Terwijl de financiële markten instorten. . . Eindelijk kunt u ook de ouderwetse - maar nu revolutionaire (en bijgewerkt voor de 21ste eeuw) - "gouden eieren" -investeringen met geheimen voor luie beleggers ontdekken Ondanks het volgen van de conventionele financiële wijsheid, vragen veel senioren nu wat er is gebeurd met dat zorgeloze plezier en ontspanning dat ze zichzelf beloofden na een lange carrière van hard werken.<br
Inland Waterway Transport: Challenges and prospects (Routledge Studies in Transport Analysis)
by Bart Wiegmans Rob KoningsInland waterways are a host for a mode of transport that is not as visible to the general public or as used as it once was. It is, however, generally perceived to be very important to our freight transport system today, although a closer look into the inland waterway transport system rebuts this perception and reveals the strengths and opportunities of this mode of transportation. This book gives the reader a thorough understanding of the current role of inland waterway transport as a freight transport system and its conditions. Drawing on case studies from across Europe, this text explores the economic, logistic, and technological and policy issues related to inland waterway transport and the challenges that changes in these areas present to this transport mode. It also explores the strategies for the inland waterway transport sector to secure and then enlarge its role in the future of freight transport. Inland Waterway Transport will be an invaluable source for students and researchers of transport studies. In addition, the book will be useful to policymakers and practitioners involved in its development. It may also appeal to wider readers with an interest in the fascinating business of inland waterway transport.
Inland Waterway Transport: The European Legal Framework (Maritime and Transport Law Library)
by Massimiliano GrimaldiThis book analyses the European legal framework on inland water transport in light of the most recent legislation adopted and how the main Member States of Central Western Europe have implemented it. Specifically, the book provides an innovative tool of analytical and systematic study of the various legislative EU measures that regulate the inland waterways transport sector, as well as for the comparative study and analysis of the relevant measures of implementation adopted by the afore-mentioned Member States. Each EU legislative measure is first explained in general terms and then commented on in detail with a specific analysis of the most significant articles, following a precise logical sequence of the topics; the corresponding national implementing measures are also examined in detail* describing any different ways of transposing the EU regulation, also with regard to any differences in approach by the Member States relative to the possibility of any derogations or exemptions from compliance with some measures, which is often provided for by the EU regulation. This approach is significantly useful for (i) a more systematic and user-friendly understanding of the EU regulatory framework, (ii) an equally better understanding of how EU measures have been transposed into national legislation and (iii) a revision of this European and domestic legislation, where appropriate. Furthermore, the book is very useful for policy-makers of countries that are not members of the European Union (i.e. policy-makers from countries worldwide that have inland waterways), as they will have a reference tool to evaluate the possibility of reviewing their own regulation with a view to making it more similar to the EU one should the latter be better. While preparing the book, analyses of the preparatory work of the legislation played a great role, as they are very useful for better understanding the legislative initiatives and the reasons for the choices made. Analysis of the doctrine and jurisprudence also played a great part. This allows the reader to have a thorough understanding of the subject from a scientific point of view and from the point of view of practical application.
Inland Waterway Transportation: Studies in Public and Private Management and Investment Decisions (Routledge Revivals)
by Nancy L. Schwartz Charles W. Howe Joseph L. Carroll Arthur P. Hurter, Jr. William J. Leininger Steven G. Ramsey Eugene Silberberg Robert M. SteinbergInland Waterway Transportation explores how tools of economic analysis can improve the efficiency of both public and private investment in inland waterway transportation. Originally published in 1969, this study investigates how waterway transportation has been affected by public operating policy, costs and charges for the use of waterways in the United States as well as the impact of relationships central to waterway policy and individual firms such as the effect of the waterway environment on a firm’s efficiency. This title will be of interest to students of Environmental Studies and professionals.
Inner Entrepreneur: A Proven Path to Profit and Peace
by Grant SabatierFrom the creator of Millennial Money and the international bestselling author of Financial Freedom comes a comprehensive blueprint detailing how to start, build, buy, scale, and sell a business that expands your lifeThere&’s never been a better time to become an entrepreneur. As wages stagnate and traditional jobs lose their luster, people are eager to be their own bosses and to step out of the grind. But where to begin? What are the real opportunities? How do you avoid becoming consumed by your business, with no room for yourself? Or, even better, how do you use your business to create more peace and freedom in your life.Grant Sabatier has been through it all, and in this hands-on guide, he takes you through each step of the process—from finding the business that works for you, to scaling as big as you want, to selling your business—all without writing a business plan, needing investors, or sacrificing the things that are most important in your life. After all, you run your business. It should not run you.Unlike &“get rich quick&” books, Inner Entrepreneur is truly comprehensive. This book will give you the keys to building wealth, but will also help you every step of the way, leaving no topic unexplored and offering resources and inspiring stories from people who have been there before you.Whether you&’re just starting out or you&’re a seasoned pro looking for advice on your next move, Inner Entrepreneur will help you build a business and a life you love.
Inner Excellence: Train Your Mind for Extraordinary Performance and the Best Possible Life
by Jim MurphyDiscover the #1 New York Times bestselling training system that has developed world champions—a step-by-step manual for mastering your mind for peak performance and living with absolute fullness of life. Inner Excellence shows you how to: Develop self-mastery—and let go of what you can&’t control. Overcome anxiety—and build powerful mental habits. Remove mental blocks—and get out of your own way. Train your subconscious mind—and release limiting beliefs. As a professional baseball player in the Chicago Cubs organization, Jim Murphy&’s sense of worth revolved around results. He was focused on achievement but also afraid of failure. When he started coaching professional and Olympic athletes, he often encountered the same mindset. He became obsessed with learning how the best in the world performed with poise under pressure. After years of research, Murphy had a revelatory insight: the pursuit of extraordinary performance and the pursuit of the best possible life are the same path. Filled with exercises, techniques, and tools that will improve every area of your life, Inner Excellence trains your heart and mind for extraordinary performance and the best possible life.
Inner Leadership - selbstbewusst und authentisch führen
by Kathrin KösterDieses Buch zeigt einen neuen Weg, wie man durch bewusste Selbstführung auf effektive und freudvolle Weise seine Führungsqualitäten weiterentwickelt. Im Mittelpunkt steht der Mensch als ein Team bestehend aus vier Mitgliedern. In Anlehnung an den Ausspruch von Max Planck ‚Wenn Sie die Art und Weise ändern, wie Sie die Dinge betrachten, ändern sich die Dinge, die Sie betrachten’, ermöglicht es dieser Perspektivenwechsel, sich selbst ebenso wie Organisationen nachhaltig zu verändern. Er bildet das Fundament für authentische, eigenverantwortliche Führung.Dieser neue Ansatz aktiviert das innere Team bestehend aus Verstand, Körper und Herz sowie dem inneren Beobachter, einer Art Achtsamkeitstrainer, der Unterbewusstes ins Bewusstsein bringt. Werkzeuge und Übungen unterstützen dabei, die Besonderheiten jedes Teammitglieds zu entdecken, Vertrauen aufzubauen, ein produktives Miteinander zu fördern und das volle Potenzial, das jedem Menschen innewohnt, zu entfalten. Die systematische Nutzung von Diversität öffnet den Zugang zu ‚innerem Wissen’ und bringt mehr Kreativität. Die bei der Entwicklung des inneren Teams gewonnenen Erfahrungen können direkt auf die Führung von Organisationen und Teams aller Art übertragen werden. Ergänzende Erklärvideos zu jedem Kapitel sind über die kostenlose SN More Media App erhältlich. Zahlreiche Übungen am Ende jedes Kapitels erleichtern den Transfer in die tägliche Praxis.
Inner Mastery, Outer Impact: How Your Five Core Energies Hold the Key to Success
by Hitendra WadhwaIn our pursuit of success, we often struggle to balance the world's demands with our own dreams. Some of us pursue Outer Success, wanting to be liked and loved, supported and promoted. But in our quest for worldly glory, we may ignore the subtle stirring of our spirit, waking up one day to realize just how far we have drifted from our personal ideals. Others among us seek Inner Success, wanting the freedom to pursue our own calling. But in our quest to be true to ourselves, we may end up hurting, disappointing, or antagonizing others, straining relationships and being sidelined.It seems that our drives for Outer and Inner Success are destined to clash. But perhaps that's only because we've been searching for success in the wrong places. We can pursue from the place where our greatest potential is held, our Inner Core, by activating Five Core Energies: Purpose, Wisdom, Growth, Love, and Self-Realization.Through extensive scientific research and masterful storytelling about exemplary figures like Mahatma Gandhi, Abraham Lincoln, Mother Theresa, Eleanor Roosevelt, and Nelson Mandela--and everyday heroes drawn from Dr. Hitendra Wadhwa's class at Columbia Business School and client workshops at Mentora Institute--readers arrive at timeless principles of success in life and leadership. Empowered by your Five Core Energies, you discover how to create outer impact from a place of inner mastery.With a PhD in Management Science from MIT and a lifelong study of the world's mystic traditions, Wadhwa brings a mathematician's rigor and a truth-seeker's spirit to some of today's most vexing questions about authenticity, success, leadership, and human potential. This book shows how by activating your Inner Core and expressing it in everything you do, you create the conditions where Inner Success and Outer Success can flourish in mutual harmony.
Inner Mastery, Outer Impact: How Your Five Core Energies Hold the Key to Success
by Hitendra WadhwaBased on his highly popular Columbia Business School course "Personal Leadership & Success", Dr. Hitendra Wadhwa shares key principles for how to pursue success by letting your true self shine through in everything you do.In our pursuit of success, we often struggle to balance the world's demands with our own dreams. Some of us pursue Outer Success, wanting to be liked and loved, supported and promoted. But in our quest for worldly glory, we may ignore the subtle stirring of our spirit, waking up one day to realize just how far we have drifted from our personal ideals. Others among us seek Inner Success, wanting the freedom to pursue our own calling. But in our quest to be true to ourselves, we may end up hurting, disappointing, or antagonizing others, straining relationships and being sidelined.It seems that our drives for Outer and Inner Success are destined to clash. But perhaps that's only because we've been searching for success in the wrong places. We can pursue from the place where our greatest potential is held, our Inner Core, by activating Five Core Energies: Purpose, Wisdom, Growth, Love, and Self-Realization.Through extensive scientific research and masterful storytelling about exemplary figures like Mahatma Gandhi, Abraham Lincoln, Mother Theresa, Eleanor Roosevelt, and Nelson Mandela--and everyday heroes drawn from Dr. Hitendra Wadhwa's class at Columbia Business School and client workshops at Mentora Institute--readers arrive at timeless principles of success in life and leadership. Empowered by your Five Core Energies, you discover how to create outer impact from a place of inner mastery.With a PhD in Management Science from MIT and a lifelong study of the world's mystic traditions, Wadhwa brings a mathematician's rigor and a truth-seeker's spirit to some of today's most vexing questions about authenticity, success, leadership, and human potential. This book shows how by activating your Inner Core and expressing it in everything you do, you create the conditions where Inner Success and Outer Success can flourish in mutual harmony.(P)2022 Hachette Audio
Inner Mastery, Outer Impact: How Your Five Core Energies Hold the Key to Success
by Hitendra WadhwaBased on his highly popular Columbia Business School course &“Personal Leadership & Success&”, Dr. Hitendra Wadhwa shares key principles for how to pursue success by letting your true self shine through in everything you do.In our pursuit of success, we often struggle to balance the world&’s demands with our own dreams. Some of us pursue Outer Success, wanting to be liked and loved, supported and promoted. But in our quest for worldly glory, we may ignore the subtle stirring of our spirit, waking up one day to realize just how far we have drifted from our personal ideals. Others among us seek Inner Success, wanting the freedom to pursue our own calling. But in our quest to be true to ourselves, we may end up hurting, disappointing, or antagonizing others, straining relationships and being sidelined.It seems that our drives for Outer and Inner Success are destined to clash. But perhaps that&’s only because we&’ve been searching for success in the wrong places. We can pursue from the place where our greatest potential is held, our Inner Core, by activating Five Core Energies: Purpose, Wisdom, Growth, Love, and Self-Realization.Through extensive scientific research and masterful storytelling about exemplary figures like Mahatma Gandhi, Abraham Lincoln, Mother Theresa, Eleanor Roosevelt, and Nelson Mandela—and everyday heroes drawn from Dr. Hitendra Wadhwa&’s class at Columbia Business School and client workshops at Mentora Institute—readers arrive at timeless principles of success in life and leadership. Empowered by your Five Core Energies, you discover how to create outer impact from a place of inner mastery.With a PhD in Management Science from MIT and a lifelong study of the world&’s mystic traditions, Wadhwa brings a mathematician&’s rigor and a truth-seeker&’s spirit to some of today&’s most vexing questions about authenticity, success, leadership, and human potential. This book shows how by activating your Inner Core and expressing it in everything you do, you create the conditions where Inner Success and Outer Success can flourish in mutual harmony.
Inner Mongolia Yili Group: China's Pioneering Dairy Brand
by William C. Kirby F. Warren Mcfarlan Tracy Yuen Manty Regina AbramiSetting up the goal to become one of the top 20 enterprises in the world dairy industry by 2010, the Inner Mongolia Yili Group had ambitious plans. As one of China's biggest national dairy companies, its main challenge was competing as a local company against joint venture rivals who benefited from perks granted to "foreign" companies. To set itself apart, Yili focused on research and development and innovative ways to improve the industry. Proving that it could shift industry standards and lead a country not accustomed to dairy consumption, to a point where demand is outpacing supply, the Yili Group is making its mark to go global. As an Official Sponsor of the 2008 Olympic Games in Beijing and the Official dairy supplier of the games, it is betting that the brand can go further beyond China. Will the day that tykes from Topeka have a bottle of Yili milk in their hands be coming soon?
Inner Peace and Contagious Happiness for Education's Superstars
by Nikolaj Flor Rotne Didde Flor RotneInner Peace and Contagious Happiness for Education's Superstars is the digital workbook that accompanies by Didde and Nikolaj Flor Rotne.Educators are the most important resource in the learning, growth, and development of students and children, and they the superstars of the educational field. Over a period of twenty-one days, these twelve exercises in mindfulness will help teachers find ways to deal with discontent, stress, and feelings of inadequacy. This program is for teachers who want to establish a strong mindfulness practice that will help to bring greater happiness, inner peace, and abundance to daily life. ves and others. Beautiful, color illustrations.
Innervation: Redesign Yourself For A Smarter Future
by Guy BrowningIn the new economy you are in charge of your own career. You have more opportunities than ever before, but in order to take full advantage of them you mustlearn a vital new skill--personal innovation. Innervation shows you how to master this essential skill and thrive in a world of continuous change.
Inniskillin and the Globalization of Icewine
by Geoffrey G. Jones Jillian HirasawaDeals with the growth of the icewine industry and follows Vincor International as it creates an international market for its Inniskillin Icewine--a luxury alcoholic beverage consumed as a dessert wine. Gives the history of the alcoholic beverage industry in Canada and details trends in the current global wine industry. Follows Roger Provost (HBS MBA 1980), chief marketing officer for Canadian-based Vincor, as he develops Inniskillin's initial marketing strategy within Canada. Goes on to detail Inniskillin's challenges as it enters other markets, initially through the travel retail distribution channel. Deals with issues in brand management, product development, and international marketing. Explores the opportunities and challenges facing luxury niche products in the global economy.