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Integrated Communication: Synergy of Persuasive Voices
by Esther Thorson Jeri MooreBuilding brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
Integrated Cost and Schedule Control in Project Management
by Ursula Kuehn PMP, EVPThe Practical, Precise, and Proven Approach to Integrated Cost and Schedule Control!This trusted project management resource, now in its second edition, includes expanded coverage of how integrated cost and schedule control works within the federal government. With the renewed emphasis on transparency in government, the processes detailed in this book are particularly relevant.Building on the solid foundation of the first edition, this updated second edition includes new material on:• Project planning in the federal government• Integrated baseline reviews• Federal requirements for an ANSI/EIA-748 compliant earned value management system• Federal requirements for performance reportsIntegrated Cost and Schedule Control in Project Management, Second Edition, continues to offer a practical approach that is accessible to project managers at all levels. The step-by-step presentation, numerous case studies, and instructive examples give practitioners relevant material they can put to use immediately.
Integrated Cost-Schedule Risk Analysis
by David HulettProject managers tend to believe their cost estimates - whether they have exceeded budgets in the past or not. It is dangerous to accept the engineering cost estimates, which are often optimistic or unrealistic. Though cost estimates incorporate contingency reserves below-the-line, these estimates of reserves often do not benefit from a rigorous assessment of risk to project costs. Risks to cost come from multiple sources including uncertain project duration, which is often ignored in cost risk analyses. In short, experience shows that cost estimating on projects is rarely successful - cost overruns routinely occur. There are effective ways to estimate the impact on the cost of complex projects from project risks of all types, including traditional cost-type risks and the indirect but often substantial impact from risks usually thought of as affecting project schedules. Integrated cost-schedule risk anlaysis helps us determine how likely the project will go over budget with the current plan, how much contingency reserve is required to achieve a desired level of certainty, and which risks are most important so the project manager can mitigate them and achieve a better result. Integrated Cost-Schedule Risk Analysis provides solutions for these and other challenges. This book follows on from David Hulett's highly-praised Practical Schedule Risk Analysis. It focuses on the way that schedule risk can generate cost risk, and how to handle this relationship. It also applies the Risk Driver Method to the analysis so that you can clearly and transparently identify the key risks, rather than just the most risky cost line items. With detailed worked examples and over 70 illustrations, Integrated Cost-Schedule Risk Analysis offers the definitive guide to this critically important aspect of project management from surely the world's leading commentator.
Integrated Design Engineering: Interdisciplinary and Holistic Product Development
by Sándor VajnaThis book addresses Integrated Design Engineering (IDE), which represents a further development of Integrated Product Development (IPD) into an interdisciplinary model for both a human-centred and holistic product development. The book covers the systematic use of integrated, interdisciplinary, holistic and computer-aided strategies, methods and tools for the development of products and services, taking into account the entire product lifecycle. Being applicable to various kinds of products (manufactured, software, services, etc.), it helps readers to approach product development in a synthesised and integrated way.The book explains the basic principles of IDE and its practical application. IDE’s usefulness has been demonstrated in case studies on actual industrial projects carried out by all book authors. A neutral methodology is supplied that allows the reader to choose the appropriate working practices and performance assessment techniques to develop their product quickly and efficiently. Given its manifold topics, the book offers a valuable reference guide for students in engineering, industrial design, economics and computer science, product developers and managers in industry, as well as industrial engineers and technicians.
Integrated Design Engineering: Interdisziplinäre und ganzheitliche Produktentwicklung
by Sándor VajnaDas vorliegende Buch beschreibt das Integrated Design Engineering (IDE). Dies ist die Weiterentwicklung der Integrierten Produktentwicklung (IPE) zu einem interdisziplinären Modell für eine ganzheitliche Produktentwicklung. Das IDE steht für den systematischen Einsatz von integrierten, interdisziplinären, ganzheitlichen und rechnerunterstützten Strategien, Methoden und Werkzeugen bei der Entwicklung von Produkten und Dienstleistungen. Berücksichtigt wird dabei der gesamte Lebenszyklus des Produkts.Das Werk erläutert die Grundlagen und den praktischen Einsatz des IDE, das sich in zahlreichen Industrieprojekten der beteiligten Autoren bereits als praxistauglich erwiesen hat.Es ist modular aufgebaut, so dass jedes Kapitel unabhängig gelesen werden kann.Das Buch eignet sich für• Studierende der Ingenieurwissenschaften, des Industriedesigns, der Wirtschaftswissenschaften, der Informatik und den sich hieraus ergebenden Brückenstudiengängen wie Sporttechniker oder Wirtschaftsingenieure.• Produktentwickler und Führungskräfte aus der Praxis.
Integrated Design and Construction - Single Responsibility
by Chartered Institute of Building Colin HardingManufacturing and service industries have significantly improved their levels of productivity, quality, and profitability over the past 30 years, whereas in the construction industry similar levels of improvement have been impossible to achieve. Numerous reports have identified fragmentation of the industry's management structures and processes as the underlying cause of the waste and inefficiencies that keep costs high and margins low. Integrated Design and Construction is an integrated yet competitive form of procurement, design and project delivery based on the principle of purchasing any other high value warranted manufactured product. Such an approach would make the construction process more like other manufacturing industries, allowing contractors to make similar improvements to those already seen in other manufacturing industries. Designed for use by experienced construction professionals, familiar and proficient with traditional design and construction system best practice, this Code of Practice provides both client and constructor with the necessary information to adopt this approach to create well-designed and well-constructed products, fully meeting client needs.
Integrated Digital Marketing in Practice
by Andrew CorcoranIntegrated Digital Marketing in Practice is a comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing. Considering a broad range of organization types, sizes and markets, this book provides an all-encompassing view of how digital technologies help marketers understand, anticipate and deliver on customer needs as efficiently and effectively as possible. Students will benefit from the clear structure and rich learning features, including case studies, key concepts in brief, digital and research insight boxes, review questions and skills development boxes. Instructor resources include model answers to practice exam questions, teaching slides, group discussion ideas, and practice activities.
Integrated Electronic Payment Technologies for Smart Cities
by Don GrahamThis book addresses the use of existing and emerging electronic payment technologies within a smart city in the context of the clear and proven value these systems have demonstrated in improving transportation. It addresses such question as How does the toll gantry work? How does it read the transponder tag and deduct the correct amount? How do cities harness the transaction data from mass transit to better meet the demand during peak hours? What can city planners do to make trip scheduling and payments seamless, so commuters can go from park-and-ride to mass transit to ride-share with a single payment platform? The volume is technical in nature and describes solid technical solutions to engineers and planners associated with smart cities initiatives. It is specifically designed to support smart city designers and engineers as they develop strategies that incorporate the latest payment system technologies. It will also be of value to private sector payment systems solution providers looking to deliver their products and services to smart cities. In addition, the book supplements technical perspectives with guidance on planning and implementation. For example, it defines procurement approaches for emerging technologies such as crypto currencies and block chain. Rounding out technical detail with advice on policy and the organizational framework required to underpin the technologies, the book delivers practical support to smart city technical practitioners. It further stands as an appropriate text for university courses associated with smart city planning, operations, and urban analytics. This book explores these questions and provides answers that a typical transportation planner can follow. It covers technology topics such as RFID (Radio Frequency ID), ETC (Electronic Toll collection), and ANPR (Automatic Number Plate Recognition). The book also delves into how contactless payment (Near-Field) technologies can be used in a smart city. Blockchain is introduced as a platform that is suitable for solving the problem of payment segregation and shows how the entities in a smart city can work together to provide a seamless payment solution for riders across different modes of transport. The book also covers some theoretical concepts of congestion pricing which students at the university level can apply to city planning projects and research into smart cities. Several examples of US-based and international smart city implementations are provided in the closing chapters which demonstrate new, innovative smart city techniques for the transportation planner.
Integrated Evaluation for the Management of Contemporary Cities: Results of SIEV 2016 (Green Energy and Technology)
by Stefano Stanghellini Marta Bottero Alessandra Oppio Giulio Mondini Enrico FattinnanziThis book highlights a selection of the best papers presented at the 2016 SIEV conference “The Laudato sì Encyclical Letter and Valuation. Cities between Conflict and Solidarity, Decay and Regeneration, Exclusion and Participation”, which was held in Rome, Italy, in April 2016, and brought together experts from a diverse range of fields – economics, appraisal, architecture, energy, urban planning, sociology, and the decision sciences – and government representatives. The book is divided into four parts: Human Ecology: Values and Paradigms; Integral Ecology and Natural Resource Management; Intergenerational Equity; and How to Enhance Dialogue and Transparency in Decision-making Processes. Cities are where 72% of all Europeans live, and this percentage is expected to rise to 80% by 2050. Given this trend towards urbanization, cities are continuously growing, which also entails a growing risk of social segregation, lack of security and mounting environmental problems. All too often, today’s cities have to cope with social and environmental crises, shifting the European urban agenda towards regeneration processes. Urban regeneration is more complex than merely renovating existing buildings, as it also involves social and environmental problems, inhabitants’ quality of life, protecting tangible and intangible cultural resources, innovation and business.
Integrated Food Safety and Veterinary Public Health
by Sava BuncicThe importance of food safety for human health has been widely recognized. The safety of foods of animal origin is particularly relevant because the large majority of food-borne diseases come from poultry, eggs, meat, milk and dairy products and fish. This textbook covers an integrated approach to this type of food production, hygiene and safety and shows how it results in concurrent benefits to animal well being, human health, protection of the environment and socioeconomics.
Integrated Food Safety and Veterinary Public Health
by Sava BuncicThe importance of food safety for human health has been widely recognized. The safety of foods of animal origin is particularly relevant because the large majority of foodborne diseases come from poultry, eggs, meat, milk and dairy products and fish. This textbook covers an integrated approach to this type of food production, hygiene and safety and shows how it results in concurrent benefits to animal well being, human health, protection of the environment and socioeconomics.
Integrated IT Performance Management
by Kenneth BaineyIf you are in search of real-world practical scenarios of IT performance management practices, with a desire to obtain examples of strategic directives, accountabilities, outcomes, and performance measures for managing IT services, with an interest toward how performance management integrates with strategic and operational management, then Integrat
Integrated Imaging and Vision Techniques for Industrial Inspection
by Zheng Liu Hiroyuki Ukida Pradeep Ramuhalli Kurt NielThis pioneering text/reference presents a detailed focus on the use of machine vision techniques in industrial inspection applications. An internationally renowned selection of experts provide insights on a range of inspection tasks, drawn from their cutting-edge work in academia and industry, covering practical issues of vision system integration for real-world applications. Topics and features: presents a comprehensive review of state-of-the-art hardware and software tools for machine vision, and the evolution of algorithms for industrial inspection; includes in-depth descriptions of advanced inspection methodologies and machine vision technologies for specific needs; discusses the latest developments and future trends in imaging and vision techniques for industrial inspection tasks; provides a focus on imaging and vision system integration, implementation, and optimization; describes the pitfalls and barriers to developing successful inspection systems for smooth and efficient manufacturing process.
Integrated Impact Assessment
by Frederick RossiniAn outgrowth of the recognition that the varieties of impact assessment have much in common and that the common elements are a sound basis for an intellectual framework, this book incorporates contributions from leading practitioners of technology, environmental, and social impact assessment. The authors describe integrated impact assessment; addre
Integrated Intellectual Asset Management: A Guide to Exploiting and Protecting your Organization's Intellectual Assets
by Steve MantonIntellectual assets - including documents, designs, know-how, software, data, patents and trademarks - are critical to the delivery of innovative, and cost effective, products and services. Despite this many organizations seek to manage their intellectual assets using a range of bolt-on, stand-alone business processes, often divorced from the processes used to manage their services and products. Integrated Intellectual Asset Management explains how to take full advantage of your organization's intellectual assets by integrating their management in six key areas: ¢ decision making systems ¢ strategy ¢ policy and accountabilities ¢ knowledge management ¢ people and behaviour ¢ targets and metrics You can only hope to develop, protect, exploit, and realize the value of your key intellectual assets when you integrate the way you manage them into existing business processes and culture. Integrated Intellectual Asset Management guides you through this process.
Integrated Intelligent Computing, Communication and Security (Studies in Computational Intelligence #771)
by A. N. Krishna K. C. Srikantaiah C NaveenaThis book highlights the emerging field of intelligent computing and developing smart systems. It includes chapters discussing the outcome of challenging research related to distributed computing, smart machines and their security related research, and also covers next-generation communication techniques and the networking technologies that have the potential to build the future communication infrastructure. Bringing together computing, communications and other aspects of intelligent and smart computing, it contributes to developing a roadmap for future research on intelligent systems.
Integrated Landscapes in Policy, Practice and Everyday Life
by Kathryn Moore Paul Cureton Anastasia Nikologianni Alex AlbansExploring the ways in which an integrated landscape vision can help deliver regional, national, and international agendas, this book investigates how a new idea of landscape can reimagine governance, policy, economics, culture, identity, health, transport, and development priorities by connecting in a more powerful and meaningful way with local aspirations and demands. Developed in fieldwork undertaken over the last decade, the capacity of a landscape-led approach to deal with problems such as rapid urbanisation, water and food security, climate change, air pollution, and health is both timely and topical. Divided into three main sections, it includes illustrated case studies from the UK, Europe, East Asia, South Asia, and more. As part of a strategy to capture, build, and disseminate expertise in this approach, the book aims to develop an interdisciplinary body of work that will appeal to academics and professionals, by bringing together a number of contributors who are operating at the cutting edge of landscape-led large-scale transformation. This book is essential for practitioners and academics of landscape architecture, as well as students in the architecture and design fields.
Integrated Learning for ERP Success: A Learning Requirements Planning Approach (Resource Management)
by Karl M. Kapp William F. Latham Hester Ford-LathamThe results are in. The evidence has been analyzed. Research shows that the lack of enterprise-wide training is the biggest reason for ERP implementation failures. It is the single most important precursor to achieving success. Integrated Learning for ERP Success is the first resource to offer a specifically defined, comprehensive method fo
Integrated Maintenance Planning in Manufacturing Systems
by Bekir Sami Yilbas Umar M. Al-Turki Tahir Ayar Ahmet Ziyaettin SahinThis book introduces the concept of integrated planning for maintenance and production taken into account quality and safety for high global socio-economic impact. It provides insight into the planning process at a global level starting from the business level and ending with the operational level where the plan is implemented and controlled.
Integrated Management Systems
by Marek Bugdol Piotr JedynakExamining the challenges of integrated management, this book explores the importance and potential benefits of using an integrated approach as a cross-functional concept of management. It covers not only standardized management systems (e. g. International Organization for Standardization), but also models of self-assessment, as well as different types of integration. Furthermore, it demonstrates how processes and systems can be integrated, and how management efficiency can be increased. The major part of this book focuses on management concepts which use integration as a key tool of management processes (e. g. the systematic approach, supply chain management, virtual and network organizations, processes management and total quality management). Case studies, illustrations, and tables are also provided to exemplify and illuminate the content, as well as examples of successful and failed integrations. Providing a particularly useful resource to managers and specialists involved in the improvement of organizational performance, this book is also intended for top managers, functional managers, project managers, specialists, consultants, and those who wish to improve the efficiency and effectiveness of management. It also offers a helpful guide to academics and students interested in quality and risk management.
Integrated Marketing Communication: Advertising and Promotion in a Digital World
by Jerome M. Juska<p>This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business strategy. <p>The author describes the processes and considerations needed to appeal to consumers, identifying how geographic segmentation, timing, competitive environments, and cost contribute to planning. He considers the integration of digital technology, such as social media platforms and mobile apps, and how these can be used for advertising, sales promotion, and public relations. The book’s concise, easy to read explanation of marketing components and their interconnected relationships is solidified by a series of visual summaries as well as examples and useful demonstrations. Students are given the opportunity to prepare their own integrated marketing communication plan based on consumer, product, and market research along with original creative materials and media spreadsheets. <p>Students of marketing communication, advertising and promotion, and digital marketing will love this book’s abbreviated, but thorough format. An interactive companion website rounds out a stellar set of features that encourage quick understanding, participation, and utilization of IMC concepts.</p>
Integrated Marketing Communication: Advertising and Promotion in a Digital World
by Jerome M. JuskaNow in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility. The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity. Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs. Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.
Integrated Marketing Communication: Creative Strategy from Idea to Implementation
by Robyn BlakemanNow in its fourth edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Robyn Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, the book explores visual and verbal tactics, along with the use of business theory and practices and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.
Integrated Marketing Communications
by Robert J. DolanDescribes the major communication vehicles and the process via which they can be brought together in an integrated marketing communications plan.
Integrated Marketing Communications for Public Policy: Perspectives from the World’s Largest Employment Guarantee Program MGNREGA
by Shriram KadiaThis book is based on detailed empirical research conducted to analyse the communication dissemination approach applied to the world’s largest employment guarantee program MGNREGA (Mahatma Gandhi National Rural Employment Guarantee Act). To uncover the insights, perspectives and understanding of the program, more than 30 villages in Western parts of India were visited and more than 400 MGNREGA beneficiaries were contacted personally by the author. The book connects the two concepts of Integrated Marketing Communications (IMC) and Public Policy and highlights the importance of using the IMC tools for a meaningful and comprehensible communication dissemination strategies and campaigns. A global overview of public policy dissemination approaches adopted by federal governments in Brazil, Niger, Philippines, Indonesia, Pakistan, Bangladesh, South Africa, and Kenya have been presented to sensitize the readers with the communication dissemination strategies used at the global level. The book presents and discusses a conceptual framework for the ideal public policy communication initiatives and highlights the apt communications vehicles for the illiterate, vulnerable and marginalized beneficiaries.