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Hoodwinked: An Economic Hit Man Reveals Why the Global Economy IMPLODED -- and How to Fix It (John Perkins Economic Hitman Series)
by John PerkinsJohn Perkins has seen the signs of today's economic meltdown before. The subprime mortgage fiascos, the banking industry collapse, the rising tide of unemployment, the shuttering of small businesses across the landscape are all too familiar symptoms of a far greater disease. In his former life as an economic hit man, he was on the front lines both as an observer and a perpetrator of events, once confined only to the third world, that have now sent the United States--and in fact the entire planet--spiraling toward disaster. Here, Perkins pulls back the curtain on the real cause of the current global financial meltdown. He shows how we've been hoodwinked by the CEOs who run the corporatocracy--those few corporations that control the vast amounts of capital, land, and resources around the globe--and the politicians they manipulate. These corporate fat cats, Perkins explains, have sold us all on what he calls predatory capitalism, a misguided form of geopolitics and capitalism that encourages a widespread exploitation of the many to benefit a small number of the already very wealthy. Their arrogance, gluttony, and mismanagement have brought us to this perilous edge. The solution is not a "return to normal."But there is a way out. As Perkins makes clear, we can create a healthy economy that will encourage businesses to act responsibly, not only in the interests of their shareholders and corporate partners (and the lobbyists they have in their pockets), but in the interests of their employees, their customers, the environment, and society at large.We can create a society that fosters a just, sustainable, and safe world for us and our children. Each one of us makes these choices every day, in ways that are clearly spelled out in this book. "We hold the power," he says, "if only we recognize it." Hoodwinked is a powerful polemic that shows not only how we arrived at this precarious point in our history but also what we must do to stop the global tailspin.From the Hardcover edition.
Hooked: How to Build Habit-Forming Products
by Ryan Hoover Nir EyalHow do successful companies create products people can't put down?Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Model--a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder--not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.Eyal provides readers with:* Practical insights to create user habits that stick.* Actionable steps for building products people love.* Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions
by Michael MossFrom the #1 bestselling and Pulitzer Prize-winning author of Salt Sugar Fat, the troubling story of how food companies have exploited our most fundamental evolutionary instincts to get us hooked on processed foods.Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that processed food is addictive, like drugs or alcohol? Motivated by these questions, Pulitzer Prize-winning investigative reporter Michael Moss began searching for answers, to find the true peril in our food. In Hooked, Moss explores the science of addiction and uncovers what the scientific and medical communities--as well as food manufacturers--already know, which is that food can, in some cases, be even more addictive than alcohol, cigarettes, or drugs. Our bodies are hard-wired for sweets, so food manufacturers have deployed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying; we've evolved to prefer convenient meals, so three-fourths of the calories we get from groceries come from ready-to-eat foods. Moss goes on to show how the processed food industry has not only tried to deny this troubling discovery, but exploit it to its advantage. For instance, in a response to recent dieting trends, food manufacturers have simply turned junk food into junk diets, filling grocery stores with "diet" foods that are hardly distinguishable from the products that got us into trouble in the first place. With more people unable to make dieting work for them, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits. A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us what we can do so that we can once again seize control.
Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions
by Michael MossFrom the #1 New York Times bestselling author of Salt Sugar Fat comes a powerful exposé of how the processed food industry exploits our evolutionary instincts, the emotions we associate with food, and legal loopholes in their pursuit of profit over public health. <P><P>Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that food is addictive, like drugs or alcohol? And to what extent does the food industry know, or care, about these vulnerabilities? <P><P>In Hooked, Pulitzer Prize–winning investigative reporter Michael Moss sets out to answer these questions—and to find the true peril in our food. Moss uses the latest research on addiction to uncover what the scientific and medical communities—as well as food manufacturers—already know: that food, in some cases, is even more addictive than alcohol, cigarettes, and drugs. Our bodies are hardwired for sweets, so food giants have developed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying; we’ve evolved to prefer fast, convenient meals, hence our modern-day preference for ready-to-eat foods. <P><P>Moss goes on to show how the processed food industry—including major companies like Nestlé, Mars, and Kellogg’s—has tried not only to evade this troubling discovery about the addictiveness of food but to actually exploit it. For instance, in response to recent dieting trends, food manufacturers have simply turned junk food into junk diets, filling grocery stores with “diet” foods that are hardly distinguishable from the products that got us into trouble in the first place. As obesity rates continue to climb, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits. <P><P>A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us why what we eat has never mattered more. <P><P><b>A New York Times Bestseller</b>
Hooked
by Yamini Naidu Gabrielle DolanHow to use storytelling to move people to actionIn today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business.Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection.Offers proven advice on telling engaging, inspiring storiesIncludes real-world examples and case studies of what to do and not to doFeatures tips, lists, checklists, business models, worksheets, links to online quizzes, and other valuable resourcesFor CEOs and other business leaders who need to communicate more effectively and persuasively, Hooked offers effective techniques and valuable guidance.
Hooked - 30 Minute Expert Guide: Official Summary to Nir Eyal's Hooked
by Novato PressLearn how to create habit-forming products people love ... in 30 minutes. The official summary of Hooked is your essential guide to understanding how to drive customer engagement and innovate with confidence and clarity. In his bestselling book Hooked, author Nir Eyal distills years of research, consulting, and practical experience and provides a how-to guide for product development-a blueprint he searched for as start-up founder but never found. An essential tool for entrepreneurs, product managers, designers, marketers, and anyone else interested in driving customer engagement, the 30 Minute Expert Guide to Nir Eyal's Hooked offers: A chapter-by-chapter synopsis that identifies the key concepts outlined in Nir Eyal's bestselling book, Hooked Actionable steps designed to help you implement your own habit-forming strategies and create better, more successful products Illustrative examples of habit-forming products including Amazon, Twitter, the Bible app, and more"
Hooked: Produtos e Serviços que Criam Hábitos
by Nir EyalComo conseguem as empresas criar produtos que os consumidores não conseguem largar? Por que razão alguns produtos são um sucesso e outros um fracasso? O que é que faz com que a interação com determinados produtos se enraíze como um hábito? Será que existe um padrão na forma como as tecnologias prendem os utilizadores? Neste livro, Nir Eyal responde a estas e a muitas mais perguntas através do seu modelo Hooked, um método de quatro etapas que permite incentivar subtilmente o comportamento do cliente. Baseado em largos anos de pesquisa, consultoria e experiência, este é o livro que o autor diz que gostaria de ter tido à sua disposição quando fundou a sua primeira startup: um guia prático que se revela um mapa para a mente do consumidor. Dirigida a gestores de produto, designers, marketeers, fundadores de startups e a quem, simplesmente, queira perceber como os produtos influenciam o comportamento do consumidor, esta obra oferece: - Caminhos práticos para a formação de hábitos duradouros no utilizador; - Descrição das diferentes etapas para a criação de produtos que o consumidor venha a adorar; - Exemplos de sucesso, do iPhone ao Twitter, passando pelo Pinterest e a Bibble App. «Uma leitura obrigatória para todos os que se preocupam em promover o envolvimento do cliente.» Eric Ries, autor de Lean Startup «Hooked fornece o plano para a próxima geração de produtos. Leia-o ou assim o fará a empresa que o irá substituir.» Matt Mullenweg, fundador da Wordpress
Hoover's Fbi: The Inside Story By Hoover's Trusted Lieutenant (Cold War Classics Ser.)
by Cartha D. DeLoachThe FBI is the world's most famous law enforcement agency and also one of the world's most mysterious organizations. Only the few who were part of J. Edgar Hoover's inner circle know the truths of five decades of his authoritarian rule. In this gripping personal account, Deke DeLoach, who was privy to Hoover's thoughts and actions during the FBI's most tumultuous years, tells his insider story.
Hop, Skip, Go: How the Mobility Revolution Is Transforming Our Lives
by Stephen Baker John RossantUrban expert John Rossant and business journalist Stephen Baker look beyond the false promises of the past to examine the real future of transportation and the repercussions for the world’s cities, the global economy, the environment, and our individual lives.Human mobility, dominated for a century by cars and trucks, is facing a dramatic transformation. Over the next decade, new networked devices, from electric bikes to fleets of autonomous cars, will change the way we move. They will also disrupt major industries, from energy to cars, give birth to new mobility giants, and lead to a redesign of our cities. For Rossant and Baker, this represents the advance of the Information Revolution into the physical world. This will raise troubling questions about surveillance, privacy, the dangers from hackers and the loss of jobs. But it also promises startling efficiencies, which could turn our cities green and, perhaps, save our planet.In an engaging, deeply reported book, the authors travel to mobility hotspots, from Helsinki to Shanghai, to scout out this future. And they visit the companies putting it together. One, Divergent3d, is devising a system to manufacture cars with robots and 3D printers. PonyAI, a Chinese-Silicon Valley startup, builds autonomous software that perceives potholes, oncoming trucks, and wayward pedestrians, and guides the vehicle around them. Voom, an Airbus subsidiary, is racing with dozens of others to operate fleets of air taxis that fly by themselves.Hop, Skip, Go is about us: billions of people on the move. Underlying each stage of mobility, from foot to horse to cars and jets, are the mathematics of three fundamental variables: time, space and money. We measure each trip we take, whether to Kuala Lumpur or the corner drugstore. As the authors make clear, the coming mobility revolution will be no different. As they unveil the future, the authors explore how these changes might revamp our conception of global geography, the hours in our days, and where in the world we might be able to go.
Hope: An Essential Element of Resonant Leadership
by Richard Boyatzis Annie MckeeLeaders develop their resonance and renew themselves by cultivating three essential elements: mindfulness, hope, and compassion. This chapter explores hope and how effective leaders cultivate it to sustain resonance and to guide their decisions and future actions.
Hope across cultures: Lessons from the International Hope Barometer (Cross-Cultural Advancements in Positive Psychology #14)
by Andreas M. Krafft Tharina Guse Alena SlezackovaThis open access book presents an integrative and transdisciplinary conceptualization of hope and brings together cross-cultural studies based on quantitative data from around the globe. It incorporates state-of-the-art theories of hope from psychology, philosophy and theology and presents a novel approach to the study of hope in different life situations. The volume analyses empirical data from the Hope Barometer international research network, collected from more than 40,000 participants between 2017 and 2021. The authors use this broad database to investigate the nature and value of hope for well-being and flourishing at individual and societal levels, in various regions, and different cultural, religious and social backgrounds. The chapters study the cultural characteristics of different facets and elements of hope and furthermore explore its common qualities to elucidate the universal nature of hope across cultures. Comprehensive, transdisciplinary and cross-cultural in scope, this volume is of interest to a global readership across the social and behavioural sciences.
Hope and Heartbreak in Toronto: Life as a Maple Leafs Fan
by Peter RobinsonFor many, being a Toronto Maple Leafs fan has become a curse from cradle to grave. False hope, hollow promises, and a mind-numbing lack of success - these words describe the Toronto Maple Leafs and the hockey club’s inexplicable mediocrity over much of the past decade. Author Peter Robinson has attended some 100 games over the past six seasons and has little to show for it except an unquenched thirst that keeps him coming back. Why does a team that hasn’t won a Stanley Cup since 1967, long before many of its followers were even born, have such a hold on its fans? Robinson tries to answer that question and more while detailing what it’s like to love one of the most unlovable teams in all of professional sports. Being a Leafs fan requires a leap of faith every year, girding against inevitable disappointment. This book tells what that’s like, how it got to be that way, and what the future holds for all who worship the Blue and White.
Hope and Struggle in the Policed City: Black Criminalization and Resistance in Philadelphia
by Menika B. DirksonExplores how concerns about poverty-induced Black crime cultivated by police, journalists, and city officials sparked a rise in tough-on-crime policing in PhiladelphiaDuring the Great Migration of African Americans to the North, Philadelphia’s police department, journalists, and city officials used news media to create and reinforce narratives that criminalized Black people and led to police brutality, segregation, and other dehumanizing consequences for Black communities. Over time, city officials developed a system of racial capitalism in which City Council financially divested from social welfare programs and instead invested in the police department, promoting a “tough on crime” policing program that generated wealth for Philadelphia’s tax base in an attempt to halt white flight from the city.Drawing from newspapers, census records, oral histories, interviews, police investigation reports, housing project pamphlets, maps, and more, Hope and Struggle in the Policed City draws the connective line between the racial bias African Americans faced as they sought opportunity in the North and the over-policing of their communities, of which the effects are still visible today. Menika B. Dirkson posits that the tough-on-crime framework of this time embedded itself within every aspect of society, leading to enduring systemic issues of hyper-surveillance, the use of excessive force, and mass incarceration.Hope and Struggle in the Policed City makes important contributions to our understanding of how a city government’s budgetary strategy can function as racial capitalism that relies on criminal scapegoating. Most cogently, it illustrates how this perpetuates the cycle of poverty-induced crime, inflates rates of incarceration and police brutality, and marginalizes poor people of color.
The Hope-Driven Leader: Harness the Power of Positivity at Work
by Libby GillThe business and self-help shelves may be overflowing with success books, but author Libby Gill has found a totally fresh perspective on the topic of leadership: hope. "Libby Gill offers us a roadmap to be positive and hopeful for the future. This is a must-read for those of us ready to embrace true hope!" —Marshall Goldsmith, author of the #1 New York Times bestseller Triggers Zeroing in on what she sees as the defining issue of creating a more purposeful and productive workplace, Gill explains the science of hope theory, which is "the interconnection between beliefs and behaviors," and explores how it can shift mindsets from siloed to collaborative and productivity levels from sluggish to robust. The Hope-Driven Leader is not about feel-good theory or loaded with dry data. It's an accessible, multi-step action guide informed by the thousands of people Gill has coached in both the corporate and entrepreneurial worlds around the globe. It includes skill-building lessons based on research and illustrated by personal stories and case studies such as: • Enhancing leadership skills • Crafting a personal brand • Becoming an influencer • Managing global teams • Navigating high-impact conversations • Handling challenges specific to women leaders • And much more Whether you are a rising star or a seasoned leader in your own business, a corporation, or your community, The Hope-Driven Leader offers you a roadmap for instilling those positive beliefs and behaviors into the core of your being and the culture of your workplace. Let the journey begin! &“This is your action guide to smarter leadership, more effective teams, and bigger, better, faster results. Smart, generous, and impactful. Buy a copy for everyone on your team.&” —David Newman, CSP, author of Do It! Marketing
Hope Indeed: Remarkable Stories Of Peacemakers
by N. ShenkGerald Shenk has traveled to and lived in many difficult places. He goes to teach-and to spot people who act out of hope. When he began to feel fortified by what he discovered, even foolishly rich, he wrote what he had witnessed and heard for the rest of us. Hope Indeed! is his collection of stories of stunningly ordinary people behaving with extraordinary hope. Here are the stories of- Ned Wyse, a farmer/pastor in Michigan, chosen randomly for a violent beating by some neighborhood kids, and what he did about it. The Palestinian parents who gave their young murdered son's organs to ill Jewish children. The Amish, who subverted the vicious violation of their innocent children in the Nickel Mines school by refusing to multiply the horror, and instead offered forgiveness and generosity. Jewish Cantor Michael Weisser and his family who took carry-out food to the white supremacists who had harassed them mercilessly. The German Lutheran pastor couple who offered their home to recently desposed and homeless Erich Honecker, who had ruthlessly ruled East Germany. Brother Ivo who kept bringing former Catholic and Muslim neighbors together as war escalated in Bosnia. Says Shenk, "Here are stories to rehearse if we want to become people who subvert vengeance with kindness."
Hope Is Not a Method: What Business Leaders Can Learn from America's Army
by Michael V. Harper Gordon R. SullivanSince the end of the Cold War, the United States Army has been re-engineered and downsized more thoroughly than any other business. In the early 1990s, General Sullivan, army chief of staff, and Colonel Harper, his key strategic planner, took the post-Cold War army into the Information Age. Faced with a 40 percent reduction in staff and funding, they focused on new peacetime missions, dismantled a cumbersome bureaucracy, reinvented procedures, and set the guidelines for achieving a vast array of new goals. Hope Is Not a Method explains how they did it and shows how their experience is extremely relevant to today's businesses. From how to stay on top of long-range issues to how to maintain a productive work force during times of change, it offers invaluable lessons in leadership and provides proven tactics any business can implement.
Hope Springs Eternal: French Bondholders and the Repudiation of Russian Sovereign Debt
by Anthony Bulger Kim OosterlinckIn 1918, the Soviet revolutionary government repudiated the Tsarist regime's sovereign debt, triggering one of the biggest sovereign defaults ever. Yet the price of Russian bonds remained high for years. Combing French archival records, Kim Oosterlinck shows that, far from irrational, investors had legitimate reasons to hope for repayment. Soviet debt recognition, a change in government, a bailout by the French government, or French banks, or a seceding country would have guaranteed at least a partial reimbursement. As Greece and other European countries raise the possibility of sovereign default, Oosterlinck's superbly researched study is more urgent than ever.
HOPI: Turkey's Shopping Companion
by Donald Ngwe Gamze Yucaoglu Sunil GuptaThe case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer relationship management (CRM) in Turkey over the years. Before HOPI, Boyner Group retailers were unable to trace customers across the Group's brands form insights about customers' preferences and habits beyond what brand-specific CRM and loyalty programs provided data for. HOPI was born as the management team at Boyner Group realized the need to serve the customer holistically; the program was designed as a coalition loyalty program including non-Boyner retailer partners. The case provides a detailed overview of the design choices for HOPI-a mobile only app with its own currency, paracik, its revenue model, user experience, and how the company planned to leverage big data to segment the customers for retailers and increase purchasing power for customers. Since its launch in 2015, HOPI had 5.5 million downloads and 300 thousand daily active users browsing campaigns offered by over 116 coalition retailers that ranged from gas stations and cinemas to supermarkets and department stores. In 2017, Erbay, who had ambitions to grow HOPI beyond a loyalty program, was faced with harsh realities: the Turkish market was very price sensitive, several competitors had emerged since HOPI's launch, and several retailers and consumers preferred discounts at the time of purchase instead of earning loyalty points for future purchases. Erbay was also facing pressure from the parent company to make HOPI profitable. Was it time for HOPI to pivot to the discount model and abandon its original concept?
Hopital Universitaire de Mirebalais, Partners In Health in Haiti
by Karla Bertrand Robert S. Kaplan Bipin MistryThe case describes the application of Time-Driven Activity-Based Costing (TDABC) at a new tertiary hospital, operated by Partners-in-Health in Mirebelais, Haiti. A project team mapped the clinical processes for use in estimating the direct costs of personnel, equipment, and facilities for obstetric and breast cancer care. The accurate cost information revealed opportunities to optimize resource-utilization and reduce costs by establishing more efficient sterilization procedures and task-shifting administrative responsibilities away from high-cost physicians. It would also potentially be used for budgeting and to propose new payment models with Haiti's Ministries of Health and Finance.
Hopping over the Rabbit Hole: How Entrepreneurs Turn Failure into Success
by Peter Diamandis Anthony Scaramucci Tony RobbinsDevelop the Scaramucci mindset that drives entrepreneurial success Hopping over the Rabbit Hole chronicles the rise, fall, and resurgence of SkyBridge Capital founder Anthony Scaramucci, giving you a primer on how to thrive in an unpredictable business environment. The sheer number of American success stories has created a false impression that becoming an entrepreneur is a can't-miss endeavor--but nothing could be further from the truth. In the real world, an entrepreneur batting .150 goes directly to the Hall of Fame. Things happen. You make a bad hire, a bad strategic decision, or suffer the consequences of an unforeseen market crash. You can't control what happens to your business, but you can absolutely control how you react, and how you turn bumps in the road into ramps to the sky. Anthony Scaramucci has been there and done that, again and again, and has ultimately come out on top; in this book, he shares what he wishes he knew then. Your chances of becoming an overnight billionaire are approximately the same as your chances of being signed to the NBA. Success is hard work, and anxiety, and tiny hiccups that can turn into disaster with a single misstep. This book shows you how to use adversity to your ultimate advantage, and build the skills you need to respond effectively to the unexpected. Learn how to deal with unforeseen events Map a strategic backup plan, and then a backup-backup plan Train yourself to react in the most productive way Internalize the lessons learned by a leader in entrepreneurship For every 23-year-old billionaire who just created a new way to send a picture on a phone, there are countless others who have failed, and failed miserably. Hopping over the Rabbit Hole gives you the skills, insight, and mindset you need to be one of the winners.
Horizontal Equity, Uncertainty, and Economic Well-being
by Martin David Timothy SmeedingThe result of a National Bureau of Economic Research Income and Wealth conference held in December 1983, this volume looks at the concept of "economic well-being" and the ways that analysts have tried to measure it. In addition to income, economists have begun to consider such factors as pensions, wealth, health, and environment when measuring the well-being of a particular group. They have also begun to measure how consumers respond, successfully or unsuccessfully, to such economic uncertainties as inflation, divorce, and retirement. Using new data and techniques, the contributors to this book concentrate on issues of uncertainty and horizontal equity (the equal treatment of individuals within a defined group). Their work points to better ways of determining how various groups in a society are faring relative to other groups. Economists and policy analysts, therefore, will be in a better position to determine how government programs should be applied when well-being is used as a test.
La hormiga y el elefante
by Poscente VincePlan de 5 pasos para la transformación del desempeño individual y el impulso del liderazgo. Con su sabiduría e ingenio característicos, Poscente nos muestra cómo enfocarnos y redirigir la mente subconsciente para lograr los objetivos que nos esforzamos por alcanzar de manera consciente. Esta inspiradora historia nos muestra que el entendimiento de la dinámica relación entre el pensamiento consciente e inconsciente es el primer paso necesario para transformar el desempeño individual. Cabe mencionar, sin embargo, que a menudo la experiencia que se produce al tratar de controlar el poder del inconsciente, llega a ser muy frustrante. Incluso las personas más competentes se enfrentan a los miedos del subconsciente, y a los hábitos y las actitudes que inhiben al liderazgo genuino. De hecho, es algo muy semejante a lo que pasa cuando una hormiga trata de convencer a un elefante de que cambie de hábitos. Conoce a Adir la hormiga y a Elgo el elefante. Ellos, al igual que una pareja de compañeros de equipo que tienen que trabajar en conjunto para alcanzar un objetivo común (Adir, el demasiado consciente héroe, y Elgo, el necio, instintivo y más bien inconsciente compañero de Adir), deben funcionar como si fueran uno solo para llegar a Oasis, la visión del paraíso en la sabana de África. La sencilla historia de estos dos personajes es una intensa metáfora diseñada para motivarte a tener el mejor desempeño posible como líder y para que, a la vez, tú puedas hacer lo mismo por quienes te rodean. La hormiga y el elefante está destinado a convertirse de forma instantánea en un clásico de los libros de negocios y es una lectura obligada para todos aquellos que se empeñan en transformar el ambiente de trabajo por medio de un liderazgo inspirado o para quienes sólo desean desarrollar su máximo potencial como individuos.
Hormones, Talent, and Career: Unlock Your Hormonal Quotient®
by Johan Bremer Diana DervalThe media now regularly feature breakthroughs on the influence of prenatal hormones on the brain and behavior, for instance the link to financial performance or risk management. Based on these findings and their own experiments, the authors present the Hormonal Quotient (HQ) as a scientific, holistic and reliable career management and personal development tool for professionals. Eight HQ profiles and their corresponding typical business skills and preferences are presented and enable the reader to benchmark their HQ with peers, design an ideal career plan, build a winning team in business and find the perfect work-life balance. A complimentary website allows readers to easily measure their HQ online. By the author of "The Right Sensory Mix", Berry-AMA Book Prize Finalist 2011.
Horngren's Accounting: The Managerial Chapters
by Tracie L. Miller-Nobles Brenda Mattison Ella MatsumuraHorngren's Accounting, The Managerial Chapters present the core principles of accounting in a fresh format designed to help today's learners succeed. As teachers first, the author team knows the importance of delivering a reader experience free of obstacles. Their pedagogy and content uses leading methods in teaching critical foundational topics and concentrates on improving results--all tested in class by the authors themselves. With this in mind, the 12th Edition continues to focus on readability and comprehension, and takes this a step further in the managerial chapters by employing a new theme to help readers see how managerial accounting is used as a tool to help all business people make decisions. By providing more meaningful learning tools, this title helps readers clear hurdles like never before.