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Interconnections in the Greek Economy: Between Macro- and Microeconomics (The Political Economy of Greek Growth up to 2030)
by Panagiotis E. PetrakisThis book examines the economic interconnections of the Greek economy at a macro and micro level, allowing it to explore both the economic relations between the various sectors and the interconnections of various companies and overlaps in management boards. Two approaches are used to quantify interdisciplinary and cross-sectoral interfaces: the traditional input-output analysis approach and the “influence and information flow” approach through network analysis. The book's first part presents the current conditions and the economic interconnections within the Greek economy. In the second part, during the analysis of microeconomic interconnections between individuals and companies, a much more thorough presentation of the economic interconnections of Greek companies is established. Finally, the book’s third part presents how the Greek economy must transform its production prototype under structural constraints and opportunities for economic diversification and inclusive growth and under the pressure of economic shocks and uncertainty.
Intercultural Business Negotiations: Deal-Making or Relationship Building
by Jean-Claude UsunierNegotiations occupy a prominent place in the world of business, especially when it comes to international deals. In an increasingly global business environment, understanding and managing cultural differences is key to successful negotiations. This book highlights two basic components of negotiations: the Deal and the Relationship. Countries and cultures place different value and priority on these components both in the negotiation process and in the outcome. Intercultural Business Negotiations provides a guiding framework that is both refined and contextualized and provides managers with the key skills necessary to navigate difficult negotiations where partners may differ in terms of culture, communication style, time orientation, as well as personal and professional backgrounds. The book systematically examines both dispositional and situational aspects of negotiations in interaction with cultural factors. Intercultural Business Negotiations is an accessible resource for managers, leaders, and those interested in or studying business negotiations globally. It is accompanied by an author run companion website containing negotiation simulations, instructions for players, and teaching notes for instructors.
Intercultural Collaboration by Design: Drawing from Differences, Distances, and Disciplines Through Visual Thinking
by Kelly M. Murdoch-Kitt Denielle J. EmansIntercultural Collaboration by Design introduces a framework for collaborating across cultures and learning to use multicultural perspectives to address pressing global issues. This handbook helps people work, learn, and teach across cultures. Through the activities highlighted in this book, virtual and intercultural teams will find a practical route for initiating and sustaining productive work across disciplinary and social barriers. Teams can craft a plan to achieve their goals by selecting the activities that best meet their needs and interests. First-person anecdotes from the authors demonstrate how the activities encourage teams to embrace diverse perspectives in order to create innovative solutions. With over 30 hands-on activities, this book will be of great interest to diverse teams from a variety of disciplines who want to enhance intercultural learning and co-working. Whether in the classroom or workplace, the activities are appropriate for a variety of collaboration contexts, without a need for background in art or design.
Intercultural Communication & Ideology: SAGE Publications
by Adrian HollidayTaking on issues normally left in the margins, Intercultural Communication and Ideology revises the way we think of intercultural communication by insisting that we consider its ideological component. In this brilliant and engaging book about culture and the interstices that comprise the grounds for our interactions, Adrian Holliday shows us the necessity for a cosmopolitan process that expands the basis of our intercultural work. - Molefi Kete Asante, Temple University "Adrian Holliday’s highly readable and thought provoking volume is a welcome addition to the existing body of work on intercultural communication and ideology... With its comprehensive coverage of studies in the field and critical discussion of dominant theoretical paradigms, this refreshing book provides a valuable resource for both students and experienced researchers but also everyone interested in intercultural communication. An authoritative and open minded book the field will embrace." - Jo Angouri, University of the West of England Although communication is central to the humanities and social sciences, the inter-cultural level is often, peculiarly, left out of accounts. So what is intercultural communication? How does it relate to global processes and questions of identity? This comprehensive book examines the main features of intercultural communication. It critically examines the main positions in the field. It addresses intercultural communication within the context of global politics, both addressing the specific problems that derive from Western ideology and setting out an agenda for research. The book investigates categories of cultural action and itemizes the machinery for the illumination of inter-cultural processes. Holliday shows how a dialogue between national structures and creative universal cultural skills can be carried on in new locations, relating intercultural communication to theories of multiculturalism, cosmopolitanism and globalization, while also exploring how ideology permeates inter-cultural processes and develops an alternative ′grammar′ of culture.
Intercultural Communication for Global Business: How Leaders Communicate for Success
by Elizabeth A. TulejaThis book brings together principles and new theories in intercultural communication in a concise and practical manner, focusing on communication as the foundation for management and global leadership. Grounded in the Cultural Intelligence Model, this compact text examines the concepts associated with understanding culture and communication in the global business environment to help readers: • Understand intercultural communication processes. • Improve self-awareness and communication in intercultural settings. • Expand skills in identifying, analyzing, and solving intercultural communication challenges at work. • Evaluate whether one’s communication has been effective. Richly illustrated with examples, activities, real-world applications, and recent case studies that make the content come alive, Intercultural Communication for Global Business is an ideal companion for any business student or manager dedicated to communicating more effectively in a globalized society.
Intercultural Communication for Global Business: How Leaders Communicate for Success
by Elizabeth A. TulejaAs concise and practical as ever, this new edition brings together principles and new theories in intercultural communication, focusing on communication as the foundation for management and global leadership. Grounded in the need for building awareness and knowledge, practicing mindfulness, and then working on skill development, this text examines the concepts associated with understanding culture and communication in the global business environment to help readers: understand intercultural communication processes; improve self-awareness and communication in intercultural settings; expand skills in identifying, analyzing, and solving intercultural communication challenges at work; and evaluate whether one’s communication has been effective. This fully updated new edition also includes completely updated case studies, with an increased emphasis on non-US perspectives, to show real-world applications across the globe. Richly illustrated with new examples and activities, this text is the ideal companion for any business student or manager dedicated to communicating more effectively in a globalized society.
Intercultural Communication for the Global Business Professional
by Mara K. Berkland Amy Grim BuxbaumThis text integrates business and communication concepts to immerse students in the global communication experiences of business professionals. The authors argue that the essentials of intercultural communication, such as nonverbal communication, conflict, meeting management, interviewing, and negotiations are most useful to burgeoning professionals when they are woven into discussions about economic systems, market forces, production processes, finance structures, and human resources priorities. Each chapter begins with an explanation of theories and key terms appropriate for introductory-level students in both business and communication, then supplements that discussion with examples that demonstrate the concepts at work. The cases chosen represent different market systems in both dominant and emerging economies, explaining the cultures of competitive markets with a global perspective rather than focusing on the United States. This book is ideal as a text for courses in international business or professional intercultural communication, or as a supplement for more general business and communication courses.
Intercultural Communication in the Chinese Workplace
by Ping DuChina's sharp economic growth at the beginning of the twenty-first century has resulted in an increasing number of people from the other countries moving to work in China. This inevitably highlights the cultural differences that are apparent between China and other global workplace cultures. This book proposes a new theoretical and methodological approach to the investigation and explanation of intercultural differences in conflict management strategies and relational (politeness) strategies in workplace settings, taking the Chinese workplace as its focus. Drawing upon social psychology, sociolinguistics and discourse analysis, the book analyses various types of data such as recordings of meetings, participant interviews, organizational documents and emails to offer a new research approach that has relevance for researchers and scholars of intercultural communication globally.
Intercultural Competence for College and University Students: A Global Guide for Employability and Social Change
by Irina Golubeva Caprice Lantz-DeatonThis practical guide is a must read for students interested in developing the attitudes, knowledge, skills, and values that foster positive relationships with people from diverse cultures both within and outside of the workplace. It contains real-life examples from students drawn from the authors’ work across different countries. In an age of growing diversity and increasing global mobility, living and working with people from different cultural backgrounds is becoming the norm. To address this complex topic, the authors invite students to consider key questions such as: How do our cultural backgrounds influence our behavior towards others? What is intercultural competence and how can it help students to get along in work and life? How can institutions help students to develop intercultural competence? What does it have to do with topics like prejudice, discrimination, and racism? How can intercultural competence facilitate social change and help students to succeed in their careers?Written for students in any country and studying in any discipline, this book includes practical activities designed to help students to develop intercultural competence throughout their time at college or university. It is useful for students as an autonomous learning source, or as a resource for taught courses.Drawing on a comprehensive and rigorous knowledge of the field, the authors have written a thought-provoking analysis and a practical guide to understanding and enacting Intercultural Competence. I learnt from and admire their ambitious vision of the significance of intercultural competence for society and for the lives and careers of their readers.— Michael Byram, author of Teaching and Assessing Intercultural Communicative Competence, Durham University, UK This is a wonderfully readable book, which carefully and clearly explains the concept of intercultural competence, exploring its implications for addressing many of the most crucial issues facing the world today. Based on impeccable scholarship, and containing a wealth of practical activities, this book is highly recommended for students and interested laypeople alike.— Martyn Barrett, University of Surrey, UKAn exceptionally user-friendly and theory-informed guidebook that would not only benefit university students but anyone with an interest in intercultural communication. The book is second to none in terms of clarity of presentation and coverage of concepts, models and practical ideas relevant to intercultural competence for the contemporary society. —Anwei Feng, University of Nottingham Ningbo, ChinaAn essential handbook and excellent addition to conventional textbooks. Nuanced and down-to-earth explanations about intercultural communication which are accessible to everyone. Insightful explanations for educators and students alike. Easy to use self-study guide with thought-provoking exercises. This book has been long needed and has come at just the right time. --Ivett Guntersdorfer, Founder and Director of the Intercultural Communication Certificate Program, Ludwig-Maximilians-Universität München, Germany
Intercultural Competence in Organizations
by Alex MatveevThis book addresses one of the most critical issues facing global business leaders and the multicultural workforce - how to work and relate effectively in the intercultural contexts. The author presents business professionals, practitioners and academics with the Collaborative Intercultural Competence Model. Based on solid theoretical assumptions and real intercultural experiences, this model is to help professionals work more effectively across and within cultures. This book expands the traditional presentation of existing knowledge by providing a unified discussion of intercultural communication and its conceptual foundations. The book offers readers with a contemporary insight into the intercultural competence phenomenon and highlights the basis for its experience-based inquiry, assessment and development. A distinctive feature of Intercultural Competence in Organizations is its comprehensive coverage of the intercultural competence framework from both communication and organizational behavior perspectives. This book does not cover traditional areas of international business, international management, global management strategy and policy and cross-cultural comparative management, but focuses on theoretical foundations of intercultural competence and intercultural competence research and practice. The author describes the complex nature of intercultural competence in a straightforward format which helps professionals, practitioners and students to envision a variety of intercultural situations in which they may behave competently. Thus, the conceptual acumen of this title is to understand the premises of intercultural competence, embrace its theoretical assumptions, see its practical applicability, and advance individual intercultural competence. Featuring examples and skill development exercises, this book will be appealing to professionals, practitioners, students, academics and policy makers in the field of international business, management and communication. "Dr. Matveev challenges his readers to develop their intercultural competence so as to make themselves more effective, more humane and more socially skilled in a world that increasingly involves extensive contact across various groups of people. " --from the Foreword by Richard W. Brislin, University of Hawaii "Dr. Matveev creates an awareness of intercultural competence by exposing the reader to the theoretical concepts and practical tools. Business people and academics will use this book to recognize and leverage the benefits of cultural diversity. " --Berthold Mukuahima, Director of Human Capital, Ohlthaver & List Group, Namibia "Dr. Matveev reveals how intercultural competence of professional multicultural teams helps in achieving corporate competitive advantage and longevity in a challenging globalized world. This book is very useful for managers, scholars and students who want to elevate the efficacy of intercultural relationship in their professional and personal lives. " --Srečko Čebron, Management Board Member, Sava Reinsurance Company, Slovenia
Intercultural Competences: A Legal And Empirical Analysis (Routledge-Noordhoff International Editions)
by Patrick T.H.M. JanssenIn a multicultural environment, having intercultural competences is the most important determining factor between success and failure. This concise book introduces the topic for students and scholars. Building upon an accessible understanding of cultural differences, the author provides various models for understanding and framing culture. Theory is linked to practice by examining how to deal with intercultural conflicts via practical examples and advice. Students striving to perform well in intercultural environments, will benefit from reading this book which helps them convert models and cultural knowledge into practical skills.
Intercultural Economic Analysis
by Rongxing GuoSince the end of the Cold War, the study of intercultural relations has become one of the most popular topics in the field of global politics and economics. This book presents a methodological framework for the analysis of intercultural issues frequently misinterpreted by existing theories. The book uses a challenge-and-response theory of cultural development to examine the relationship between different natural disasters and threats and the developments of ancient civilizations. The spatial interaction of ancient civilizations is assessed and some theoretical patterns of intercultural influences are presented with a focus on the Chinese, Egyptian, Indus, and Mesopotamian civilizations. Using the development of China as a case study, and on the basis of a simplified spatial model, the optimal spatial structure and size of culture areas are mathematically solved, and the political economy implications to the interactions between cultures differing in size are illustrated. The book also examines various aspects of intercultural economic influences, such as those of culture on international trade. The empirical results suggest that high-income trade partners are less sensitive than low-income trade partners to the measures of cultural dissimilarity which block international trade. The existing literature relating to the determinants of economic growth treats explanatory variables such as income inequality and cultural diversity separately. This book investigates whether there are any conditions under which income inequality and cultural diversity could encourage economic growth and provides evidence from a broad panel of nations, which reveals that economic growth is quite independent from the variables of inequality and cultural (linguistic and religious) diversity. Finally, this book provides suggestions for how cultural influences can benefit developing economies both large and small.
Intercultural Issues in the Workplace: Leadership, Communication and Trust
by Katerina Strani Kerstin PfeifferThis textbook addresses key issues and challenges in contemporary multicultural and multilingual workplaces through the lens of leadership, communication and trust. It draws together contributions from fields including cultural studies, psychology, sociolinguistics, translation and interpreting studies, and business management, making a valuable contribution to the area of language and culture in the workplace. The volume is divided into 5 thematic sections: Intercultural Communication; Cross-cultural Leadership; Economy; Language; and Diversity. It offers a critical analysis on themes that tend to be overlooked in intercultural business and management scholarship, such as multilingualism in the workplace, translation and interpreting in cross-cultural work practices, dignity in the workplace, performing gender in the workplace, and D/deaf people in the workplace. It also revisits themes such as cross-cultural leadership, interculturality and the embedded economy, and managing uncertainty in the context of the contemporary globalized workplace. It then brings everything together in a Cross-Cultural Scenarios chapter at the end, with recommendations for every scenario. Overall, the textbook constitutes an essential resource for honours undergraduate and postgraduate students in these and related fields, as well as academics and practitioners with an interest in globalised workplaces.
Intercultural Knowledge Sharing in MNCs
by Fabrizio MaimoneThis book provides a systematic view of current and future research perspectives on intercultural knowledge sharing and offers a model for the growth of organizational knowledge in the digital age. The author puts forward multidisciplinary and multi-paradigmatic approaches to offer an updated view on the best practices towards international management. With insights on the opportunities and limitations of the use of digital and social media to facilitate intercultural knowledge sharing in business, the book explores the evolution of research on the topic, taking into account the consequence of "glocalization" as well as technological innovation and the evolution of organizational strategies and structures. Intercultural Knowledge Sharing in MNCs will be of use to scholars of management and organizational studies, as well as managers of international businesses interested in knowledge sharing, as it delivers an invaluable model which aims to conciliate diversity and inclusion, global and local knowledge, technological innovation and humanism.
Intercultural Management: Concepts, Practice, Critical Reflection
by Dirk HoltbruggeThis textbook explores the reasons for intercultural differences and their effects on the behavior of individuals and organizations within the context of management. The text embraces the presence of ambiguity and complexity and encourages critical thinking when it comes to intercultural relations in order to avoid ethnocentrism, stereotyping and prejudice, as well as overly simplistic solutions. Integrating findings from management, but also the humanities and social sciences, as well as politics and popular culture, intercultural management is understood as a phenomenon that transcends disciplinary boundaries and includes questions around identity constructions, power relations, and ethics. This makes intercultural management a fascinating and rewarding subject to study. Throughout, the author encourages an analytical approach to intercultural management built upon strong methodological foundations, and draws on examples from a wide range of different contexts and cultures to help reflectively translate research and concepts into practice in a way that is lively and engaging. This textbook is essential reading for students taking university courses related to intercultural management. Lecturers can visit the companion website to access a Teaching Guide and PowerPoint slides that can be adapted and edited to suit teaching needs. Dirk Holtbrügge is Professor of International Management at the School of Business, Economics and Society, Friedrich-Alexander-University Erlangen-Nürnberg, Germany.
Intercultural Management: Concepts, Practice, Critical Reflection
by Dirk HoltbruggeThis textbook explores the reasons for intercultural differences and their effects on the behavior of individuals and organizations within the context of management. The text embraces the presence of ambiguity and complexity and encourages critical thinking when it comes to intercultural relations in order to avoid ethnocentrism, stereotyping and prejudice, as well as overly simplistic solutions. Integrating findings from management, but also the humanities and social sciences, as well as politics and popular culture, intercultural management is understood as a phenomenon that transcends disciplinary boundaries and includes questions around identity constructions, power relations, and ethics. This makes intercultural management a fascinating and rewarding subject to study. Throughout, the author encourages an analytical approach to intercultural management built upon strong methodological foundations, and draws on examples from a wide range of different contexts and cultures to help reflectively translate research and concepts into practice in a way that is lively and engaging. This textbook is essential reading for students taking university courses related to intercultural management. Lecturers can visit the companion website to access a Teaching Guide and PowerPoint slides that can be adapted and edited to suit teaching needs. Dirk Holtbrügge is Professor of International Management at the School of Business, Economics and Society, Friedrich-Alexander-University Erlangen-Nürnberg, Germany.
Intercultural Marketing: Theory and Practice
by Ivana BeveridgeWith companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the world. Focusing on psychological and social dimensions of these behaviors, this textbook brings together academic research and contemporary case studies from marketing practice.Built on a strong, cross-disciplinary theoretical foundation and extensive practice experience, this concisely written text is a practical guide to understanding the intricacies of cultural influence on consumption, and for the design and implementation of effective intercultural marketing strategies, focused on branding and promotion. The book uses representative, well-known corporate cases while also including dynamic examples from the sharing economy, blockchain, and emerging economy companies. Incorporating strategy, sociology, linguistics, cross-cultural communications, psychology, philosophy, religious studies, and economics, the book is particularly distinguished from the mainstream by introducing non-Western frameworks.Upper-level undergraduate and postgraduate students of marketing and international business will benefit from the book’s new concepts and novel methods, as well as clear objectives, examples, and discussion topics in each chapter. Instructors will appreciate the inclusion of a semester-long project for students, allowing them to wear the "practitioner’s hat" and including practice in a netnographic research method.
Intercultural Mediation and Conflict Management Training: A Guide for Professionals and Academics
by Claude-Hélène MayerThis book introduces the topic of intercultural mediation and conflict management. Based on the latest scientific research and successful conflict management practices, it provides theoretical insights and practical, self-reflective exercises, role-plays and case studies on conflict, mediation, intercultural mediation, and solution-finding in conflict mediation. The book serves both as a self-learning tool to expand personal competences and cultural sensitivity, and as training material for seminars, workshops, secondary, advanced and higher education and vocational training. It is a valuable contribution to the fields of intercultural conflict mediation and conflict management, intercultural communication, intercultural training and coaching.This is a book about practicing – the applied practice of competent conflict crafts in diverse intercultural contexts. Conflict practitioners, mediators, and intercultural trainers would be inspired by Professor Claude-Hélène Mayer’s creative integration of relevant intercultural models with do-able conflict strategies and in reaching intergroup harmony with reflexivity and cultural resonance.--- Professor Stella Ting-Toomey, Human Communication Studies, California State University at Fullerton, USA, and Co-Editor of The SAGE Handbook of Conflict Communication, 2eGiven the difficulty and complexity of successful intercultural collaboration and conflict mediation, this is a much-needed addition to cross-cultural positive psychology. It is rich in content and training. I highly recommend it for teaching, corporate training, and for executive coaches.--- Professor Paul T.P. Wong, President International Network on Personal Meaning and President Meaning-Centered Counselling Institute, Toronto, CanadaIntercultural conflict resolution is a critically important task in this modern world. This book by Professor Mayer is a welcome handbook on how to use mediation to resolve those conflicts. It should be in the library of every conflict mediator. My congratulations to Professor Mayer for her important work.--- Dan Landis, Founding President, International Academy of Intercultural Research, Affiliate Professor of Psychology, University of Hawaii
Intercultural Public Relations: Insights from the Middle East (Global PR Insights)
by Ruth Avidar Ganga S. DhaneshThis book examines the intricate relationship between culture and public relations within the Middle Eastern context, adopting an interpretive, inductive approach to explore how various cultural dimensions shape the enactment of key public relations concepts. Using the Global Public Relations Framework (GPRF) as a guiding structure, the book analyzes the influence of political, economic, societal, media, activist, and organizational cultures on public relations in Israel and the United Arab Emirates (UAE).The book first focuses on Israel, investigating how cultural factors influence organizational identity and reputation. The book then shifts to the UAE, exploring how cultural dynamics affect organizational listening and engagement among organizations and publics. By examining the dialectical interaction between local and global cultural factors, the book offers a nuanced understanding of how public relations is practiced in these diverse Middle Eastern contexts.This book provides valuable insights for scholars, practitioners, and students interested in global public relations, intercultural communication, and Middle Eastern studies. It highlights the significance of cultural specificity in shaping public relations strategies and practices, offering a unique contribution to the field’s understanding of public relations in non- Western settings.
Intercultural Public Relations: Realities and Reflections in Practical Contexts
by Lan NiThis book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice. Practical public relations contexts examined by the contributing chapter authors—both scholars and practitioners—include corporations, government, military, healthcare, education, and activism. The book covers real-world situations, including the training of practitioners to become more interculturally competent, identifying and understanding publics or stakeholders with different cultural backgrounds and identities, building and maintaining relationships with these publics/stakeholders, and managing conflicts with them. Offering practical guidance while examining both best practices and difficult challenges, this book is useful for public relations researchers, practitioners, and students as they explore how intercultural public relations contributes to organizational effectiveness and social change.
Intercultural Readiness
by Ursula Brinkmann Oscar Van WeerdenburgDrawing on research from 30,000 individuals and their practical experience as intercultural management consultants, the authors provide insights into the broader landscape of intercultural management through their exploration of 4 competencies: Intercultural Sensitivity, Intercultural Communication, Building Commitment and Managing Uncertainty.
Intercultural Service Encounters: Cross-cultural Interactions and Service Quality
by Piyush SharmaThis book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses diverse conceptual frameworks, providing theoretical models and practical initiatives for those working within the services marketing industry. An excellent resource for anyone interested in how culture shapes customer and employee expectations and perceptions, this book addresses the potential implications and limitations of future models.
Intercultural Services (Managing Cultural Differences Ser.)
by Gary M. Wederspahn William R. SheridanFor worldwide intercultural services, here is one-stop shopping at its best. This easy-to-use guide gives you practical advice to locate, evaluate, purchase, and oversee intercultural services. It describes and provides easy access (including websites and e-mail addresses) to the world's leading intercultural services. These high-impact, productive, and cost-effective service providers are critical to your operation's growth strategy and global success. This handy guide covers the gamut of intercultural services. Whether you are managing a multi-cultural workplace, preparing to enter the global business arena, or are already competing internationally, you'll find valuable, practical insights and information on:* exploring intercultural services* key intercultural concept* cross-border roles and organizations* choosing service providers* working with suppliers* types and qualities of productsBased on the author's 30+ years of being a user, purchaser, manager, evaluator, designer, and provider of intercultural services, this book presents a helpful, in-depth review of all you must know to make the right decisions about intercultural services. Clear examples and checklists lead managers step-by-step through virtually all aspects of understanding, assessing, and acquiring intercultural services.
Intercultural Transfer of Management Practices of German MNC to Brazil: The Interplay of Translation and Recontextualization (Gabler Theses)
by Madeleine BauschMultinational companies transfer managerial practices such as quality management globally. Studies from different perspectives have examined cultural, institutional, and organizational challenges in practice transfer, however, little is known about the micro-processes of intercultural transfer, especially in complex cultural settings as Brazil. Integrating the recontextualization perspective and Scandinavian institutionalist transfer-as-translation approach, this book explores micro-processes of transfer from German MNC to Brazilian subsidiaries from a multiple cultures perspective. Findings show the complementary nature of micro-processes of translation and recontextualization, embedding them into a process model of four stages: Preparation, translation, recontextualization, and institutionalization. Intercultural transfer can be considered an iterative and multi-level process in which practices diffuse from individuals, to teams, to the organization. The book contributes to international management by cross-fertilizing the two approaches, by highlighting cultural and institutional particularities of the Brazilian context using a culturally sensitive methodology, and by showing the transformative power of managerial practices on organizations and ecosystems.