- Table View
- List View
How Brands Become Icons
by D. B. HoltCoca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.
How Breakthroughs Happen: The Surprising Truth About How Companies Innovate
by Andrew HargadonThis book presents lessons from the famous 'Invention Factories' past and present. Did you know that the incandescent lightbulb first emerged some thirty years before Thomas Edison famously 'turned night into day'? Or that Henry Ford's revolutionary assembly line came from an unlikely blend of observations from Singer sewing machines, meatpacking, and Campbell's Soup? In this fascinating study of innovation, engineer and social scientist Andrew Hargadon argues that our romantic notions about innovation as invention are actually undermining our ability to pursue breakthrough innovations. Based on ten years of study into the origins of historic inventions and modern innovations from the lightbulb to the transistor to the Reebok Pump athletic shoe, How Breakthroughs Happen takes us beyond the simple recognition that revolutionary innovations do not result from flashes of brilliance by lone inventors or organizations. In fact, innovation is really about creatively recombining ideas, people, and objects from past technologies in ways that spark new technological revolutions. This process of 'technology brokering' is so powerful, explains Hargadon, because it exploits the networked nature—the social side—of the innovation process. Moving between historical accounts of labs and factory floors where past technological revolutions originated and field studies of similar processes in today's organizations, Hargadon shows how technology brokers create an enduring capacity for breakthrough innovations. Technology brokers simultaneously bridge the gaps in existing networks that separate distant industries, firms, and divisions to see how established ideas can be applied in new ways and places, and build new networks to guide these creative recombinations to mass acceptance. How Breakthroughs Happen identifies three distinct strategies for technology brokering that managers can implement in their organizations. Hargadon suggests that Edison and his counterparts were no smarter than the rest of us-they were simply better at moving through the networked world of their time. Intriguing, practical, and counterintuitive, How Breakthroughs Happen can help managers transform their own firms into modern-day invention factories.
How British Rule Changed India’s Economy: The Paradox of the Raj (Palgrave Studies in Economic History)
by Tirthankar RoyThis Palgrave Pivot revisits the topic of how British colonialism moulded work and life in India and what kind of legacy it left behind. Did British rule lead to India’s impoverishment, economic disruption and famine? Under British rule, evidence suggests there were beneficial improvements, with an eventual rise in life expectancy and an increase in wealth for some sectors of the population and economy, notably for much business and industry. Yet many poor people suffered badly, with agricultural stagnation and an underfunded government who were too small to effect general improvements. In this book Roy explains the paradoxical combination of wealth and poverty, looking at both sides of nineteenth century capitalism. Between 1850 and 1930, India was engaged in a globalization process not unlike the one it has seen since the 1990s. The difference between these two times is that much of the region was under British colonial rule during the first episode, while it was an independent nation state during the second. Roy's narrative has a contemporary relevance for emerging economies, where again globalization has unleashed extraordinary levels of capitalistic energy while leaving many livelihoods poor, stagnant, and discontented.
How Buildings Work
by Huw M EvansAn understanding of building physics is fundamental for the design and construction of safe, functional, energy efficient buildings. Without it, occupants’ health and comfort is compromised, energy bills become unmanageable, or the building fabric itself can fail. But it’s not just about providing a heating source or stopping the cold coming in; at the heart of building physics is a fine balancing act: how much ventilation will be required for the occupants and how can that be provided without compromising the thermal performance? How will the layout and fenestration affect light levels and cooling demand? How Buildings Work provides construction professionals with a clear understanding of the basic mechanisms of physics and how they affect the performance and operation of buildings. Heat, air, moisture, sound, light and radioactivity are explained in turn, yet all the while reminding the reader that none of these phenomena can be considered in isolation when designing a building. Whether you’re a student trying to get your head round the basics, or a seasoned practitioner looking for a quick refresher course.
How Business Works (DK How Stuff Works)
by DKLearn the essentials of business, finance, and company management with this unique graphic guide from DK!If you're perplexed by profit margins, confused by cash flow, or baffled by balance sheets, all your questions and many more are answered in this indispensable business book. Get to grips with how companies work, from research and development, to sales and marketing, and production and distribution.Eye-catching visual aids give a helpful representation of each and every aspect of business, while complex subjects are broken down into concise explanations, expressed in easy-to-understand language. Crammed with essential terms and key concepts, How Business Works is perfect for anyone looking to take their business to the next level, or those learning the ropes from the ground to the top.Within this one-stop guide you will find:-Hundreds of colorful images and engaging graphics.-Demystifying explanations of complex theories and financial jargon.-Up-to-date guidance on remote and flexible business strategies.-Comprehensive information about international business practice, equipping you with the skills to tackle the global marketplace.Whether you're launching a startup, having trouble managing stakeholder relationships, or simply interested in all things business, you wont find a more comprehensive guide than this! Much more than a standard business management or self help book, How Business Works shows you what other titles only tell you, combining solid reference with no-nonsense advice.Having trouble adjusting to our working from home business culture? This new and improved edition includes the latest tips and techniques to help you stay motivated and achieve the best possible results while working remotely.Reach new heights of personal development!Take your learning to the next level with How Management Works and How to Start Your Own Business - the perfect learning companions to accompany this practical business reference book. Want to stretch your brain even further? Discover DK's extremely successful How ... works series, a curated collection of more than a dozen graphic reference books covering topics from psychology, to technology and music, and many more!
How Can Burundi Raise Its Growth Rate?
by Olivier BasdevantA report from the International Monetary Fund.
How Can Great Firms Fail? Insights from the Hard Disk Drive Industry
by Clayton M. ChristensenThe disk drive industry is ideal for studying patterns of business failure, because rich data exist about it and because it has a particularly fast life cycle. In a matter of a few years, market segments, companies, and technologies emerge, mature, and decline. Companies with apparently sound management practices fall prey to disruptive innovators who grab their market share and precipitate their decline. This chapter outlines the history of the industry and shows how new entrants to the industry repeatedly unseat incumbents. This chapter was originally published as chapter 1 of "The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail."
How Can I Help?: A Week in My Life as a Psychiatrist
by David Goldbloom Pier Bryden, M.D.A humane behind-the-scenes account of a week in the life of a psychiatrist at one of Canada’s leading mental health hospitals. How Can I Help? takes us to the frontlines of modern psychiatric care.How Can I Help? portrays a week in the life of Dr. David Goldbloom as he treats patients, communicates with families, and trains staff at CAMH, the largest psychiatric facility in Canada. This highly readable and touching behind-the-scenes account of his daily encounters with a wide range of psychiatric concerns—from his own patients and their families to Emergency Department arrivals—puts a human face on an often misunderstood area of medical expertise. From schizophrenia and borderline personality disorder to post-traumatic stress syndrome and autism, How Can I Help? investigates a range of mental issues. What is it like to work as a psychiatrist now? What are the rewards and challenges? What is the impact of the suffering—and the recovery—of people with mental illness on families and the clinicians who treat them? What does the future hold for psychiatric care? How Can I Help? demystifies a profession that has undergone profound change over the past twenty-five years, a profession that is often misunderstood by the public and the media, and even by doctors themselves. It offers a compassionate, realistic picture of a branch of medicine that is entering a new phase, as increasingly we are able to decode the mysteries of the brain and offer new hope for sufferers of mental illness.
How Can We Beat Our Most Powerful Competitors?
by Michael E. Raynor Clayton M. ChristensenHow can we beat our most powerful competitors? What strategies will result in those competitors getting the upper hand instead? This chapter addresses these and other questions, focusing on the disruptive innovation model to help growth-builders shape their strategies and pick disruptive fights they can win. An appendix is included that summarizes the disruptive roots of success for a number of companies, such as Amazon.com, Dell Computers, and Merrill Lynch.
How Can You Represent Those People?
by Abbe Smith Monroe H. FreedmanHow Can You Represent Those People? is the first-ever collection of essays offering a response to the 'Cocktail Party Question' asked of every criminal lawyer. Contributors include prominent lawyers and rising stars, each offering a different often very personal perspective on the Question. Many share stories comic and tragic, inspiring and heartbreaking about criminal defense. Contributors include public defenders, capital defenders, prisoners' rights lawyers, and academics. Essays discuss clients ranging widely from 'ordinary' indigent defendants to alleged terrorists. This is a fascinating collection, a must-read for anyone interested in race, poverty, crime, punishment, and what makes lawyers tick. "
How Canadians Communicate III
by Bart Beaty Derek Briton Gloria FilaxContexts of Canadian Popular Culture
How Capitalism Saved America: The Untold History of Our Country from the Pilgrims to the Present
by Thomas J. DilorenzoWhether it's Michael Moore or the New York Times, Hollywood or academia, a growing segment in America is waging a war on capitalism. We hear that greedy plutocrats exploit the American public; that capitalism harms consumers, the working class, and the environment; that the government needs to rein in capitalism; and on and on. Anticapitalist critiques have only grown more fevered in the wake of corporate scandals like Enron and WorldCom. Indeed, the 2004 presidential campaign has brought frequent calls to re-regulate the American economy. But the anticapitalist arguments are pure bunk, as Thomas J. DiLorenzo reveals in How Capitalism Saved America. DiLorenzo, a professor of economics, shows how capitalism has made America the most prosperous nation on earth--and how the sort of government regulation that politicians and pundits endorse has hindered economic growth, caused higher unemployment, raised prices, and created many other problems. He propels the reader along with a fresh and compelling look at critical events in American history--covering everything from the Pilgrims to Bill Gates. And just as he did in his last book, The Real Lincoln, DiLorenzo explodes numerous myths that have become conventional wisdom. How Capitalism Saved America reveals: * How the introduction of a capitalist system saved the Pilgrims from starvation * How the American Revolution was in large part a revolt against Britain's stifling economic controls * How the so-called robber barons actually improved the lives of millions of Americans by providing newer and better products at lower prices * How the New Deal made the Great Depression worse * How deregulation got this country out of the energy crisis of the 1970s--and was not the cause of recent blackouts in California and the Northeast * And much more How Capitalism Saved America is popular history at its explosive best.
How Capitalism Underdeveloped Black America
by Manning MarableProblems in Race, Political Economy, and Society
How Capitalism Underdeveloped Black America
by Manning MarableThis book records the respective histories of the different social strata within Black political economy and society.
How Capitalism Was Built
by Anders AslundAnders Aslund is known to make bold predictions that initially arouse controversy but soon become common wisdom. In Gorbachev's Struggle for Economic Reform (1989), he foresaw the collapse of the Soviet political and economic system. After Russia's financial crisis of 1998, observers declared the market economic experiment a failure, Aslund foresaw market economic success (Building Capitalism, 2002). In How Capitalism Was Built, Second Edition, he asks - and answers for the twenty-one countries he investigates: * Why did communism collapse? * Why did Russia not choose gradual reforms like China did? * Wherein lies the relative success of postcommunist transformation? * How did the oligarchs arise and decline vis-à-vis authoritarian leaders? Anyone who wants to understand the often confusing postcommunist dramas and obtain an early insight into the future will find this intellectually stimulating book useful. This edition includes updates to each chapter and new chapters on the impact of the global financial crisis and the European Union.
How Capitalism Will Save Us: Why Free People and Free Markets Are the Best Answer in Today's Economy
by Elizabeth Ames Steve ForbesHas capitalism failed? Is it fundamentally greedy and immoral, enabling the rich to get richer? Are free markets Darwinian places where the most ruthless crush smaller competitors, where vital products and services are priced beyond the ability of many people to afford them? Capitalism is the world's greatest economic success story. It is the most effective way to provide for the needs of people and foster the democratic and moral values of a free society. Yet the worst recession in decades has widely--and understandably--shaken people's faith in our system. Even before the current crisis, capitalism received a "bad rap" from a culture ambivalent about free markets and wealth creation. This crisis of confidence is preventing a full recognition of how we got into the mess we're in today--and why capitalism continues to be the best route to prosperity. How Capitalism Will Save Us transcends labels such as "conservative" and "liberal" by showing how the economy really works. When free people in free markets have energy to solve problems and meet the needs and wants of others, they turn scarcity into abundance and develop the innovations that are the foremost drivers of economic growth. The freedom of democratic capitalism is, for example, what enabled Henry Ford to take a plaything of the rich--the car--and transform it into something affordable to working people.In the capitalist system, economic growth doesn't mean more of the same--grinding out a few more widgets every year. It's about change to increase overall wealth and give more people the chance for a better life.
How Cash Connects With Everything Else: Understanding a Cash Flow Statement
by Joe Knight Karen BermanYou can calculate a cash flow statement just by looking at the income statement and two balance sheets. The information you'll learn by going through the exercise in this chapter can be invaluable. It will contribute to your understanding of how to be cash flow positive. This chapter is excerpted from "Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers."
How Cash Connects with Everything Else--Understanding a Cash Flow Statement
by Joe Knight Karen Berman John CaseIn this chapter, the authors describe how accountants use the income statement and the balance sheet to calculate cash flow.
How CEOs Can Fix Capitalism
by Raymond V. Gilmartin Steven E. ProkeschThe financial crisis of 2008 and the Great Recession caused a crisis of public confidence in business and American-style capitalism, with its focus on maximizing shareholder value. Corporate leaders understood that reform was needed and that they needed to commit themselves to the dual goal of producing benefits for society and their firms' bottom lines-to creating "shared value." But the specific actions they could take to bring about this change were less clear. This ebook offers some of the freshest thinking today on practical measures that businesses can implement to create shared value. Originally published in an online forum hosted by Harvard Business Review, it offers valuable advice about how CEOs, other senior executives, and boards of directors can work together to engage stakeholders in new ways, change their companies' values, build healthier relationships with investors, revamp incentive systems to create long-term value, and develop stronger succession plans.The authors of this collection of short articles include current or former CEOs, such as Howard Schultz of Starbucks and Dominic Barton of McKinsey & Company, and an array of prominent academics and other thought leaders, including Roger Martin of the University of Toronto, Jeffrey Pfeffer of Stanford, and Alfred Rappaport of Northwestern.Its editors are Raymond Gilmartin, the former CEO of Merck and, until recently, an adjunct professor at Harvard Business School, and Steve Prokesch, a senior editor at Harvard Business Review who previously worked at the New York Times and BusinessWeek magazine. In their introduction, they offer five specific recommendations on how CEOs can restore public faith in capitalism.HBR Singles provide brief yet potent business ideas, in digital form, for today's thinking professional.
How Change Happens: Why Some Social Movements Succeed While Others Don't
by Leslie R. CrutchfieldDiscover how those who change the world do so with this thoughtful and timely book Why do some changes occur, and others don't? What are the factors that drive successful social and environmental movements, while others falter? How Change Happens examines the leadership approaches, campaign strategies, and ground-level tactics employed in a range of modern social change campaigns. The book explores successful movements that have achieved phenomenal impact since the 1980s—tobacco control, gun rights expansion, LGBT marriage equality, and acid rain elimination. It also examines recent campaigns that seem to have fizzled, like Occupy Wall Street, and those that continue to struggle, like gun violence prevention and carbon emissions reduction. And it explores implications for movements that are newly emerging, like Black Lives Matter. By comparing successful social change campaigns to the rest, How Change Happens reveals powerful lessons for changemakers who seek to impact society and the planet for the better in the 21st century. Author Leslie Crutchfield is a writer, lecturer, social impact advisor, and leading authority on scaling social innovation. She is Executive Director of the Global Social Enterprise Initiative (GSEI) at Georgetown University’s McDonough School of Business, and co-author of two previous books, Forces for Good and Do More than Give. She serves as a senior advisor with FSG, the global social impact consulting firm. She is frequently invited to speak at nonprofit, philanthropic, and corporate events, and has appeared on shows such as ABC News Now and NPR, among others. She is an active media contributor, with pieces appearing in The Washington Post. Fortune.com, CNN/Money and Harvard Business Review.com. Examines why some societal shifts occur, and others don't Illustrates the factors that drive successful social and environmental movements Looks at the approaches, strategies, and tactics that changemakers employ in order to effect widescale change Whatever cause inspires you, advance it by applying the must-read advice in How Change Happens—whether you lead a social change effort, or if you’re tired of just watching from the outside and want to join the fray, or if you simply want to better understand how change happens, this book is the place to start.
How Change Happens (The\mit Press Ser.)
by Cass R. SunsteinThe different ways that social change happens, from unleashing to nudging to social cascades."Sunstein's book is illuminating because it puts norms at the center of how we think about change."—David Brooks, The New York TimesHow does social change happen? When do social movements take off? Sexual harassment was once something that women had to endure; now a movement has risen up against it. White nationalist sentiments, on the other hand, were largely kept out of mainstream discourse; now there is no shortage of media outlets for them. In this book, with the help of behavioral economics, psychology, and other fields, Cass Sunstein casts a bright new light on how change happens.Sunstein focuses on the crucial role of social norms—and on their frequent collapse. When norms lead people to silence themselves, even an unpopular status quo can persist. Then one day, someone challenges the norm—a child who exclaims that the emperor has no clothes; a woman who says “me too.” Sometimes suppressed outrage is unleashed, and long-standing practices fall. Sometimes change is more gradual, as “nudges” help produce new and different decisions—apps that count calories; texted reminders of deadlines; automatic enrollment in green energy or pension plans. Sunstein explores what kinds of nudges are effective and shows why nudges sometimes give way to bans and mandates. Finally, he considers social divisions, social cascades, and “partyism,” when identification with a political party creates a strong bias against all members of an opposing party—which can both fuel and block social change.
How Charts Lie: Getting Smarter About Visual Information
by Alberto CairoA leading data visualization expert explores the negative—and positive—influences that charts have on our perception of truth. We’ve all heard that a picture is worth a thousand words, but what if we don’t understand what we’re looking at? Social media has made charts, infographics, and diagrams ubiquitous—and easier to share than ever. We associate charts with science and reason; the flashy visuals are both appealing and persuasive. Pie charts, maps, bar and line graphs, and scatter plots (to name a few) can better inform us, revealing patterns and trends hidden behind the numbers we encounter in our lives. In short, good charts make us smarter—if we know how to read them. However, they can also lead us astray. Charts lie in a variety of ways—displaying incomplete or inaccurate data, suggesting misleading patterns, and concealing uncertainty—or are frequently misunderstood, such as the confusing cone of uncertainty maps shown on TV every hurricane season. To make matters worse, many of us are ill-equipped to interpret the visuals that politicians, journalists, advertisers, and even our employers present each day, enabling bad actors to easily manipulate them to promote their own agendas. In How Charts Lie, data visualization expert Alberto Cairo teaches us to not only spot the lies in deceptive visuals, but also to take advantage of good ones to understand complex stories. Public conversations are increasingly propelled by numbers, and to make sense of them we must be able to decode and use visual information. By examining contemporary examples ranging from election-result infographics to global GDP maps and box-office record charts, How Charts Lie demystifies an essential new literacy, one that will make us better equipped to navigate our data-driven world.
How Children Succeed: Rethinking Character and Intelligence
by Paul Tough<P>Why do some children succeed while others fail? <P>The story we usually tell about childhood and success is the one about intelligence: success comes to those who score highest on tests, from preschool admissions to SATs. <P>But in How Children Succeed, Paul Tough argues that the qualities that matter most have more to do with character: skills like perseverance, curiosity, conscientiousness, optimism, and self-control. <P>How Children Succeed introduces us to a new generation of researchers and educators who, for the first time, are using the tools of science to peel back the mysteries of character. Through their stories--and the stories of the children they are trying to help--Tough traces the links between childhood stress and life success. He uncovers the surprising ways in which parents do--and do not--prepare their children for adulthood. And he provides us with new insights into how to help children growing up in poverty. <P>Early adversity, scientists have come to understand, can not only affect the conditions of children's lives, it can alter the physical development of their brains as well. But now educators and doctors around the country are using that knowledge to develop innovative interventions that allow children to overcome the constraints of poverty. And with the help of these new strategies, as Tough's extraordinary reporting makes clear, children who grow up in the most painful circumstances can go on to achieve amazing things. <P>This provocative and profoundly hopeful book has the potential to change how we raise our children, how we run our schools, and how we construct our social safety net. It will not only inspire and engage readers, it will also change our understanding of childhood itself.
How China Escaped Shock Therapy: The Market Reform Debate (Routledge Studies on the Chinese Economy)
by Isabella M. WeberChina has become deeply integrated into the world economy. Yet, gradual marketization has facilitated the country’s rise without leading to its wholesale assimilation to global neoliberalism. This book uncovers the fierce contest about economic reforms that shaped China’s path. In the first post-Mao decade, China’s reformers were sharply divided. They agreed that China had to reform its economic system and move toward more marketization—but struggled over how to go about it. Should China destroy the core of the socialist system through shock therapy, or should it use the institutions of the planned economy as market creators? With hindsight, the historical record proves the high stakes behind the question: China embarked on an economic expansion commonly described as unprecedented in scope and pace, whereas Russia’s economy collapsed under shock therapy. Based on extensive research, including interviews with key Chinese and international participants and World Bank officials as well as insights gleaned from unpublished documents, the book charts the debate that ultimately enabled China to follow a path to gradual reindustrialization. Beyond shedding light on the crossroads of the 1980s, it reveals the intellectual foundations of state-market relations in reform-era China through a longue durée lens. Overall, the book delivers an original perspective on China’s economic model and its continuing contestations from within and from without.
How China Escaped the Poverty Trap
by Yuen Yuen AngBefore markets opened in 1978, China was an impoverished planned economy governed by a Maoist bureaucracy. In just three decades it evolved into the world's second-largest economy and is today guided by highly entrepreneurial bureaucrats. In How China Escaped the Poverty Trap, Yuen Yuen Ang explains this astonishing metamorphosis. Rather than insist that either strong institutions of good governance foster markets or that growth enables good governance, Ang lays out a new, dynamic framework for understanding development broadly. Successful development, she contends, is a coevolutionary process in which markets and governments mutually adapt.By mapping this coevolution, Ang reveals a startling conclusion: poor and weak countries can escape the poverty trap by first harnessing weak institutions—features that defy norms of good governance—to build markets. Further, she stresses that adaptive processes, though essential for development, do not automatically occur. Highlighting three universal roadblocks to adaptation, Ang identifies how Chinese reformers crafted enabling conditions for effective improvisation.How China Escaped the Poverty Trap offers the most complete synthesis to date of the numerous interacting forces that have shaped China’s dramatic makeover and the problems it faces today. Looking beyond China, Ang also traces the coevolutionary sequence of development in late medieval Europe, antebellum United States, and contemporary Nigeria, and finds surprising parallels among these otherwise disparate cases. Indispensable to all who care about development, this groundbreaking book challenges the convention of linear thinking and points to an alternative path out of poverty traps.