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How to Shop for Free: Shopping Secrets for Smart Women Who Love to Get Something for Nothing
by Kathy SpencerFor fashionistas and carpool moms alike: a veteran super-shopperOCOs secrets for finding insider deals and working the coupons and promotions to get much of their shopping lists for free
How to Smell a Rat: The Five Signs of Financial Fraud (Fisher Investments Press Ser.)
by Ken Fisher Lara HoffmansThe money manager and New York Times–bestselling author explainshow to protect yourself from fraud: &“Fisher details the red flags that should alert investors.&”—Associated Press Whether it&’s small-scale or large, a pump-and-dump or a Ponzi scheme, financial fraud is nothing new. Where there&’s money, there are scammers—and it&’s up to you to understand their playbook and ask the right questions to avoid getting taken. With a decades-long career in the industry, the founder of the multibillion-dollar money management fund Fisher Investments offers a clear guide to detecting the warning signs. Filled with in-depth insights and practical advice, this reliable resource: Prepares you to identify and avoid financial scams that could instantly destroy your wealth Contains both recent and historic examples that highlight how financial frauds are committed Provides questions everyone should ask before entering any investment endeavor &“With five straightforward rules that would have saved any investor from Bernie Madoff, investment firm CEO and Forbes columnist Fisher gives readers a secure plan for fraud-proof investing, worthwhile for novices and sophisticated financiers alike…Much more than what to avoid, Fisher&’s concise guide should be highly illuminating and confidence-building for anyone with a bank account.&” —Publishers Weekly, starred review
How to Solve Real-world Optimization Problems: From Theory to Practice (SpringerBriefs in Operations Research)
by Eugene J. ZakWritten by an experienced operations research practitioner with a strong applied mathematics background, this book offers practical insights into how to approach optimization problems, how to develop intelligent and efficient mathematical models and algorithms, and how to implement and deliver software products to customers. With a focus on revealing the similarities and differences between academia and industry in mathematical modeling, the book provides useful tips and advice based on the author’s extensive experience as a principal developer working to solve real-world optimization problems for several major high-tech companies.The book offers valuable food for thought for researchers and practical guidance for graduate students preparing for their future projects in the industry. It is also an essential resource for practitioners working in the industrial, business, and service sectors.
How to Speak Human: A Practical Guide to Getting the Best from the Humans You Work With
by Jennifer Jackson Dougal Jackson'An instant classic—this book is so utterly relevant and needed. And it is hellishly refreshing to boot. I fucking love it, and heartily recommend it to all.' —Dr Jason Fox, best-selling author of How to Lead a Quest Take a practical approach to the communication challenges in your workplace. Through 11 strategies, 23 tactics and 15 stories this handy how-to will help curious humans: use the science of connection to create compelling communication translate mind-numbing complexity into captivating simplicity hijack attention, engage and influence others. Whether you're a leader looking to connect with your workforce; a member of a small team, hungry to make a difference; or at the helm of a global organisation, with an eye on the horizon – this is a how-to for forward thinkers like you.
How to Speak Machine: Computational Thinking for the Rest of Us
by John MaedaVisionary designer and technologist John Maeda defines the fundamental laws of how computers think, and why you should care even if you aren't a programmer."Maeda is to design what Warren Buffett is to finance." --WiredJohn Maeda is one of the world's preeminent interdisciplinary thinkers on technology and design. In How to Speak Machine, he offers a set of simple laws that govern not only the computers of today, but the unimaginable machines of the future. Technology is already more powerful than we can comprehend, and getting more powerful at an exponential pace. Once set in motion, algorithms never tire. And when a program's size, speed, and tirelessness combine with its ability to learn and transform itself, the outcome can be unpredictable and dangerous. Take the seemingly instant transformation of Microsoft's chatbot Tay into a hate-spewing racist, or how crime-predicting algorithms reinforce racial bias.How to Speak Machine provides a coherent framework for today's product designers, business leaders, and policymakers to grasp this brave new world. Drawing on his wide-ranging experience from engineering to computer science to design, Maeda shows how businesses and individuals can identify opportunities afforded by technology to make world-changing and inclusive products--while avoiding the pitfalls inherent to the medium.
How to Speak Money: What the Money People Say-And What It Really Means
by John LanchesterAn entertaining and indispensable guide to the language of finance and economics by the writer hailed for "explain[ing] complex stuff in a down-to-earth and witty style" (The Economist). To those who don't speak it, the language of money can seem impenetrable and its ideas too complex to grasp. In How to Speak Money, John Lanchester--author of the New York Times best-selling book on the financial crisis, I.O.U.--bridges the gap between the money people and the rest of us. With characteristic wit and candor, Lanchester reveals how the world of finance really works: from the terms and conditions of your personal checking account to the evasions of bankers appearing in front of Congress. As Lanchester writes, we need to understand what the money people are talking about so that those who speak the language don't just write the rules for themselves. Lanchester explains more than 300 words and phrases from "AAA rating" and "amortization" to "yield curve" and "zombie bank." He covers things we say or hear every day--such as GDP, the IMF, credit, debt, equity, and inflation--and explains how hedge funds work, what the World Bank does, and why the language of money has gotten so complicated. Along the way he draws on everything from John Maynard Keynes to the Wu-Tang Clan, Friedrich Hayek to Thomas Piketty, The Wealth of Nations to Game of Thrones. A primer, a polemic, and a reference book, How to Speak Money makes economics understandable to anyone. After all, "money," as Lanchester writes, "is a lot like babies, and once you know the language, the rule is the same as that put forward by Dr. Spock: 'Trust yourself. You know more than you think you do.'"
How to Speak Money: The Language and Knowledge You Need Now
by Christine Romans Ali VelshiDo you speak money? You should. It is the world’s most important language. It’s spoken everywhere. Speaking—or at least understanding—this language allows you to follow the real conversations in politics, business, and at work. Understanding money and speaking the language fluently is critical to preparing for a comfortable retirement, building a small business, planning for college and a career for your children. Everyone speaks it differently, with different dialects. Some are riskier than others. Some want to save their money; others want to see it grow. There is no one accent, but understanding the differences will make couples, business partners, and coworkers happier—and wealthier. Authors and CNN financial experts Ali Velshi and Christine Romans speak the global language of money and translate it every day for hundreds of thousands of viewers. And they are here to teach you, too. It’s easier to learn than you might think. Speaking money affects every area of your life. It’s more than simply your savings or the investments you may have. It involves the way you think about money, the way you teach your children about it, and the way you were taught about it yourself. It’s about the way you spend it, save it, invest it, use it, need it and want it. The book will: Shed light on the male and female spending and investing disparity Discuss emerging international economies Weigh the financial hurdle of student debt culminating in a successful job Explain how to budget wisely and build wealth Show how to plan appropriately for retirement How to Speak Money is an easy-to-read, practical book that helps readers become fluent in the world’s most universal language.
How to Speak So People Really Listen: The Straight-Talking Guide to Communicating with Influence and Impact
by Paul McgeeLearn how to inspire your audience with best-selling author Paul McGee! Everyday we're faced with situations where we have to speak to or persuade others. You might be an expert on your topic, you might be the most confident presenter going, but do you struggle to get your audience engaged and inspired by what you're saying? Paul McGee has 20 years' experience as a presenter and can show you how to speak so people really listen; a vital skill that can have a huge impact on your career and personal success. Learn to recognise the 7 most common mistakes made by speakers and presenters and more importantly, learn how to avoid them. Written in Paul's down to earth and approachable style, How to Speak so People Really Listen will: Teach you how to deal with nerves Show you what your body language says about you Inspire you to speak with clarity for ultimate impact Give you 15 powerful and practical strategies to get your audience to sit up and shut up when you stand up to speak
How to Speak Tech: The Non-Techie’s Guide to Key Technology Concepts
by Vinay TrivediThings you’ve done online: ordered a pizza, checked the weather, booked a hotel, and reconnected with long-lost friends. Now it’s time to find out how these things work. Vinay Trivedi peels back the mystery of the Internet, explains it all in the simplest terms, and gives you the knowledge you need to speak confidently when the subject turns to technology. This revised second edition of How to Speak Tech employs the strategy of the popular first edition: through the narrative of setting up a fictitious startup, it introduces you to essential tech concepts. New tech topics that were added in this edition include the blockchain, augmented and virtual reality, Internet of Things, and artificial intelligence.The author’s key message is: technology isn’t beyond the understanding of anyone! By breaking down major tech concepts involved with a modern startup into bite-sized chapters, the author’s approach helps you understand topics that aren’t always explained clearly and shows you that they aren’t rocket science. So go ahead, grab this book, start to “speak tech,” and hold your own in any tech-related conversation!What You'll LearnUnderstand the basics of new and established technologies such as blockchain, artificial intelligence (AI), augmented and virtual reality (AR and VR), Internet of Things (IoT), software development, programming languages, databases, and moreListen intelligently and speak confidently when technologies are brought up in your businessBe confident in your grasp of terms and technologies when setting up your own organization's applicationWho This Book Is ForStudents who want to understand different technologies relevant to their future careers at startups and established organizations, as well as business and other non-technical professionals who encounter and require an understanding of key technical terms and trends to succeed in their rolesReviews“Finally, a book non-techies can use to understand the technologies that are changing our lives.” Paul Bottino, Executive Director, Technology and Entrepreneurship Center, Harvard University“A great book everyone can use to understand how tech startups work.” Rene Reinsberg, Founder at Celo; Former VP of Emerging Products, GoDaddy“Through the simplicity of his presentation, Vinay shows that the basics of technology can be straightforwardly understood by anyone who puts in the time and effort to learn.” Joseph Lassiter, Professor of Management Science, Harvard Business School and Harvard Innovation Lab
How to Spot the Next Starbucks, Whole Foods, Walmart, or McDonald's BEFORE Its Shares Explode
by Mark TierEveryone knows the basic golden rule of investing: “Buy Low, Sell High,” but how many of us ever really understand the stock market, how to recognize the “next big thing,” and how to capitalize off of it once you do? ...the truth is not many or we’d all be millionaires. It seems like early investors in big companies like Facebook and Google had to have won the lottery of investing and just gotten really lucky, but there’s more to it than that. There’s a science to the “Next Big Thing” strategy, and Mark Tier understands it. In How to Spot the Next Starbucks, Whole Foods, Walmart, or McDonald's BEFORE Its Shares Explode, Tier shows readers that explosive brands like Starbucks, Whole Foods, McDonald's, and Walmart didn’t become successful on accident. Through in-depth and accessible case studies, Tier pulls back the curtain on the early Key Performance Indicators that each of these major companies showed even at their earliest stages. Once you learn how to recognize these makings of success, you too will be able to spot the next Starbucks.
How to Stand Out
by Rob YeungWin the respect you deserve You probably already have the skills to be more fulfilled and successful. But sometimes it's about showcasing these skills so that colleagues, customers, friends and the rest of the world can recognize what you do.Drawing on extensive research and inspiring real-life examples, psychologist and bestselling author Dr. Rob Yeung guides you through proven techniques that will get you noticed for all the right reasons.
How to Start a Business on Your Kitchen Table
by Shann Nix JonesInspired by the author's rags-to-riches business story, this book explains how to combine passion with innovation to start a business.Practical tools, expert advice and innovative ideas to help you create a successful business that reflects your values, supports your lifestyle and creates real fulfilment.In 2014, in her farmhouse kitchen in Wales, Shann Nix Jones started to manufacture a relatively unknown probiotic goat's milk called kefir. It was a powerful healing remedy that cured her son's eczema and even saved her husband from a life-threatening MRSA infection. Today, the business she started on her kitchen table has 300,000 customers and an annual turnover of £4.5 million.In this book, Shann shares the innovative methods that helped her turn her passion into a sustainable business. Following these steps, you'll learn how to: • develop an idea into a viable business that supports any lifestyle • operate with meaningful values and stand out from the competition • convert every obstacle into a launch pad • balance work and family - and even weave both together to enhance your family lifeShann believes that anyone can start a business following her 13 steps, and that doing so can bring you closer to creating a life in which you are the CEO of your business and your destiny.
How To Start a Business without Any Money
by Rachel BridgeDo you dream of starting your own business but don’t have any money? What if you could set up a venture with nothing but a good business idea and the determination to make it work?It’s an appealing idea, particularly in the current economic climate where no one has cash to spare and austerity rules the day. In fact, studies show that more people start businesses during recessions than at any other time. The good news is that it can be done, provided you follow a few golden rules. Based on Rachel Bridge's popular workshops, this book will help set you on the way to success. As the former Enterprise Editor for the Sunday Times, Rachel has interviewed hundreds of successful entrepreneurs. Join her on her journey as she starts up her very own enterprise, entrepreneurthings.com, and covers all the ups and downs she encounters, while giving examples along the way of how real-life entrepreneurs have coped with the same problems that beset everyone in business at some point.
How to Start a Creative Business: A Glossary of Over 130 Terms for Creative Entrepreneurs
by Doug RichardThis invaluable glossary of terms can be used alongside Doug's brilliant new book, How to Start a Creative Business, a must-have for any creative-type wanting to start their own venture. This glossary of terms provides you with the basic tools for starting a sustainable, viable, creative business. It shows you that the 'business terms' that you need to know for your creative business do not have to be scary or confusing, they are all easy to understand and will be invaluable for setting up your business.
How to Start a Home-Based Writing Business (Third Edition)
by Lucy V. ParkerStep by step information and suggestions on all aspects of setting up a home-based writing business. The author assumes you know how to write. Very thorough. The book includes worksheets. You will have a complete business plan after completing them.
How to Start a Successful Home Business
by Karen Cheney Lesley AldermanWith computer, fax machines, and other technologies becoming commonplace, more and more people are running businesses from their homes and making a good living in the process. "Money" has been tracking the trend, and, in this new guide, two of the magazine's writers explain how to turn a hobby into a business, find money to start, create a winning business plan, manage cash flow, write great press releases, find low-cost health insurance and safeguard retirement, and much more.
How To Start and Build a Law Practice
by Jay G. FoonbergA classic ABA bestseller, How to Start and Build a Law Practice has been used by tens of thousands of lawyers as the comprehensive guide to planning, launching, and growing a successful practice. Author Jay G Foonberg, now in his fifth decade of practicing law, has always been dedicated to giving other lawyers the benefit of his wealth of experience. This Platinum Fifth Edition is packed with over 600 pages of guidance on identifying the right location, finding clients, setting fees, managing your office, maintaining an ethical and responsible practice, maximizing available resources, upholding your standards, and much more. If you’re committed to starting—and growing— your own practice, this one book will give you the expert advice you need to make it succeed. More than 100,000 lawyers have turned to Jay Foonberg for the secrets to running a successful law firm; now you can, too, with the new Platinum Fifth Edition. <P><P> Jay Foonberg has organized the book into short, easy-to-read chapters that deal with all the specific challenges you will encounter when you open your office. The answers you'll get are realistic, practical, and based on real-life experience. You’ll find a wealth of tips that can improve your practice once it is up and running, as well as dozens of time-saving templates and checklists. In addition, there is all-new material for this edition, covering topics including: <P><P> New opportunities for serving senior clients and the growth of elder law E-mail and the Internet Law firm mergers and dissolutions The increasing size of student loans Opportunities created by an aging population Nonlawyer consultants The globalization of legal practice When and how to safely close and destroy files The aggressive marketing being done now by firms of all sizes And much more! Even if you already have an established practice, you are sure to find information that will help you compete and succeed. This is the one book you’ll need to build and grow your practice.
How to Start and Grow a Successful Podcast: Tips, Techniques and True Stories from Podcasting Pioneers
by Gilly SmithThe only guide you need to build a podcast from scratch with tips, techniques and stories from the pioneers of podcasting, by expert and early adopter Gilly Smith. From This American Life's Ira Glass and George the Poet to the teams behind My Dad Wrote a Porno and Table Manners with Jessie Ware, this practical book is packed full of exclusive, behind-the-scenes advice and informative, inspiring stories that will teach you how to tell the greatest stories in the world.This is a comprehensive yet accessible and warmly written book for creatives who are striving to understand how their content could be successfully turned into a podcast, from conception through to execution, distribution, marketing and monetising. It covers:- Recognising who your show is for, deciding what it is about and where to find inspiration.- Deciding on the format and working on structure and script.- Hosting, casting and interview techniques.- Production expertise - from equipment you'll need to editorial tips and determining the ideal length of your show.- Distribution - deciding on a release schedule, show art, metadata and how to distribute. - Growing your podcast - promotion and building community among fans. With original material throughout, case studies from podcasters across genres and a companion podcast featuring interviews with the pioneers, this is a first in guides to podcasting.
How to Start and Grow a Successful Podcast: Tips, Techniques and True Stories from Podcasting Pioneers
by Gilly SmithThe only guide you need to build a podcast from scratch with tips, techniques and stories from the pioneers of podcasting, by expert and early adopter Gilly Smith. From This American Life's Ira Glass and George the Poet to the teams behind My Dad Wrote a Porno and Table Manners with Jessie Ware, this practical book is packed full of exclusive, behind-the-scenes advice and informative, inspiring stories that will teach you how to tell the greatest stories in the world.This is a comprehensive yet accessible and warmly written book for creatives who are striving to understand how their content could be successfully turned into a podcast, from conception through to execution, distribution, marketing and monetising. It covers:- Recognising who your show is for, deciding what it is about and where to find inspiration.- Deciding on the format and working on structure and script.- Hosting, casting and interview techniques.- Production expertise - from equipment you'll need to editorial tips and determining the ideal length of your show.- Distribution - deciding on a release schedule, show art, metadata and how to distribute. - Growing your podcast - promotion and building community among fans. With original material throughout, case studies from podcasters across genres and a companion podcast featuring interviews with the pioneers, this is a first in guides to podcasting.
How to Start and Grow a Successful Podcast: Tips, Techniques and True Stories from Podcasting Pioneers
by Gilly SmithThe only guide you need to build a podcast from scratch with tips, techniques and stories from the pioneers of podcasting, by expert and early adopter Gilly Smith. From This American Life's Ira Glass and George the Poet to the teams behind My Dad Wrote a Porno and Table Manners with Jessie Ware, this practical book is packed full of exclusive, behind-the-scenes advice and informative, inspiring stories that will teach you how to tell the greatest stories in the world.This is a comprehensive yet accessible and warmly written book for creatives who are striving to understand how their content could be successfully turned into a podcast, from conception through to execution, distribution, marketing and monetising. It covers:- Recognising who your show is for, deciding what it is about and where to find inspiration.- Deciding on the format and working on structure and script.- Hosting, casting and interview techniques.- Production expertise - from equipment you'll need to editorial tips and determining the ideal length of your show.- Distribution - deciding on a release schedule, show art, metadata and how to distribute. - Growing your podcast - promotion and building community among fans. With original material throughout, case studies from podcasters across genres and a companion podcast featuring interviews with the pioneers, this is a first in guides to podcasting.
How to Start and Operate a Digital Portrait Photography Studio
by Lou JacobsTwenty successful studio owners offer their expertise to aspiring professional photographers in this guide to operating a digital portrait studio. Every element of a thriving studio is covered, from choosing a location and determining a budget to selecting computer equipment and streamlining the digital work flow. Details on selecting backgrounds, sets, and props that set a studio apart and advice on lighting patterns, posing, and clothing selection help photographers ensure that they produce client-pleasing images and return customers. Customer service tips on creating comfortable waiting and viewing areas are included to help photographers set up an attractive space to better profit from their artistic skills.
How to Start and Operate Your Own Design Firm: A Guide for Interior Designers and Architects
by Albert W. Rubeling Jr.Baltimore-based Rubeling draws from two decades of owning a multimillion-dollar architectural firm to offer insights to readers interested in the business side of design. Fourteen chapters offer tips and exercises for making the decision to own a firm; establishing vision and goals; understanding financial, marketing, banking, equipment, legal, and insurance considerations; developing marketing and business plans; assessing risk; setting fees and establishing a client base; defining success; and thinking about the future. Appendices contain a sample design proposal and glossaries. Annotation ©2007 Book News, Inc. , Portland, OR (booknews. com)
How To Start And Run a B&B 3rd Edition: A Practical Guide To Setting Up And Managing A Successful Bed And Breakfast Business
by Stewart WhyteREVISED AND UPDATED THIRD EDITION. "Owning a B&B is the dream of many...By giving you the tools to help make your operation a success my hope is that within a short time you will be able to live your dream." More and more people are considering downshifting. Buying a property that can pay for its upkeep and give you a comfortable lifestyle is a popular option. Not only has the interest grown in becoming a B&B proprietor, so has the interest by the public in the B&B as a viable short-break option. With this rise in popularity, however, come expectations, and this is where this book comes in. It will help you: * DETERMINE WHO YOUR CUSTOMERS ARE; * MANAGE THE NECESSARY FINANCIAL TOOLS; * READY YOUR HOUSE FOR B&B OR HELP YOU BUY OR BUILD A NEW ONE; * SUCCESSFULLY MARKET YOUR PROPERTY; * ENSURE YOU MAKE A PROFIT FROM YOUR ENTERPRISE. / In short, everything you need to know to make your B&B a truly special place to stay! This book has been written for would-be and current B&B owners. It can be used as a short course giving invaluable insights for the experienced and inexperienced alike.
How To Start And Run a B&B 3rd Edition: A Practical Guide to Setting Up and Managing a Successful Bed and Breakfast Business
by Stewart WhyteREVISED AND UPDATED THIRD EDITION. "Owning a B&B is the dream of many...By giving you the tools to help make your operation a success my hope is that within a short time you will be able to live your dream." More and more people are considering downshifting. Buying a property that can pay for its upkeep and give you a comfortable lifestyle is a popular option. Not only has the interest grown in becoming a B&B proprietor, so has the interest by the public in the B&B as a viable short-break option. With this rise in popularity, however, come expectations, and this is where this book comes in. It will help you: * DETERMINE WHO YOUR CUSTOMERS ARE; * MANAGE THE NECESSARY FINANCIAL TOOLS; * READY YOUR HOUSE FOR B&B OR HELP YOU BUY OR BUILD A NEW ONE; * SUCCESSFULLY MARKET YOUR PROPERTY; * ENSURE YOU MAKE A PROFIT FROM YOUR ENTERPRISE. / In short, everything you need to know to make your B&B a truly special place to stay! This book has been written for would-be and current B&B owners. It can be used as a short course giving invaluable insights for the experienced and inexperienced alike.
How to Start and Run a B&B, 4th Edition
by Stewart WhyteOwning a B&B is the dream of many ... More and more people are considering downshifting. Buying a property that can pay for its own upkeep and give you a comfortable lifestyle is a popular option. Not only has the interest grown in becoming a B&B proprietor, so has the interest by the public in the B&B as a viable short-break option. With this rise in popularity, however, come expectations, and this is where this book comes in. - It will help you: - Determine who your customers are- Manage the necessary financial tools- Ready your house for B&B service, or help you buy/build a new one- Successfully market your property- Ensure you make a profit from your enterprise. In short, everything you need to know to make your B&B a truly special place to stay! This book has been written for would-be and current B&B owners. It can be used as a short course giving invaluable insights for the experienced and inexperienced alike.