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Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations
by Ilya KatsovIntroduction to Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. It summarizes various techniques tested by major technology, advertising, and retail companies, and it glues these methods together with economic theory and machine learning. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.
Introduction to Animal Science: Global, Biological, Social, and Industry Perspectives (Fourth Edition)
by W. Stephen DamronIntroduction to Animal Science: Global, Biological, Social and Industry Perspectives, 4efeatures the most comprehensive, up-to-date coverage of the traditional disciplines that are so essential to a solid foundation in Animal Science: nutrition, digestion, feeds, genetics, reproduction, disease, and animal behavior. Species-focused chapters include the major species (horse, dairy cattle, beef cattle, sheep, goat, poultry, and swine) and the minor species (aquaculture, pets/companion animals, the lamoids, and rabbits).
Introduction to Applied Optimization (Springer Optimization and Its Applications #22)
by Urmila M. DiwekarProvides well-written self-contained chapters, including problem sets and exercises, making it ideal for the classroom setting; Introduces applied optimization to the hazardous waste blending problem; Explores linear programming, nonlinear programming, discrete optimization, global optimization, optimization under uncertainty, multi-objective optimization, optimal control and stochastic optimal control; Includes an extensive bibliography at the end of each chapter and an index; GAMS files of case studies for Chapters 2, 3, 4, 5, and 7 are linked to http://www.springer.com/math/book/978-0-387-76634-8; Solutions manual available upon adoptions.
Introduction to Biotech Entrepreneurship: A European Perspective
by Florentina Matei Daniela ZirraPrimarily intended for biotechnology graduates, this handbook provides an overview of the requirements, opportunities and drawbacks of Biotech Entrepreneurship, while also presenting valuable training materials tailored to the industrial and market reality in the European Biotech Business. Potential investors and business consultants will find essential information on the benefits and potential risks involved in supporting biotech businesses. Further, the book addresses a broad range of Biotechnology fields, e.g. food biotech, industrial biotech, bioinformatics, animal and human health. Readers will learn the essentials of creating innovations, founding a biotech start-up, business management strategies, and European funding sources. In addition, the book discusses topics such as intellectual property management and innovation transfer.The book offers a comparative analysis of different countries’ perspectives and reviews the status quo in Western and Eastern European regions, also in comparison with other leading biotech countries such as the USA and Canada. A long list of potentially profitable biotech start-up ideas and a collection of success stories involving European companies are also included.The book is based on the Erasmus+ Strategic Partnership project “Supporting biotechnology students oriented towards an entrepreneurial path” (www.supbioent.usamv.ro), which involved the collaboration of Life Sciences and Economics departments at higher education institutions throughout Western and Eastern Europe.
Introduction to Buddhist Economics: The Relevance of Buddhist Values in Contemporary Economy and Society (Studies in Buddhist Economics, Management, and Policy)
by Ernest C. NgLiving in a market-driven economy where short-term profit and economic growth appear to be the ultimate goal, this book explores how Buddhist teachings could bridge the divide between our spiritual and material needs and reconcile the tension between doing good for social interest and doing well for financial success. This book serves as a pioneering effort to systematically introduce Buddhist Economics as an interdisciplinary subject to audience with limited background in either Buddhism or economics. It elaborates some core concepts in Buddhist teachings, their relevance to economics, and means of achieving sustainability for individuals, society and the environment with the cultivation of ethical living and well-being. Through scholarly research from relevant fields including Buddhist studies, economics, behavioral finance, cognitive science, and psychology, this book illustrates the relevance of Buddhist values in the contemporary economy and society, as well as the efficacy of Buddhist perspectives on decision-making in daily life.
Introduction to Building Management
by D. Coles G. Bailey R E CalvertThis is the classic practical introduction to the broad principles of building management. It is suitable for both students and practising construction professionals who are concerned with greater efficiency within the construction industry. As a general textbook for the student, the introduction covers the entire field in some depth providing a firm foundation for additional reading. The text is closely geared to the chartered Institute of Building (Member) Parts I and II examinations. The book includes examples based upon and related to working experience. It will also be found valuable by students reading for the examinations of other professional bodies in the construction industry, and by HNC/D students.
Introduction to Business
by Amit Shah Lawrence J. Gitman Carl McDaniel Monique Reece Linda Koffel Bethann Talsma James C. HyattIntroduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. <p><p>Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This kindle edition is best viewed in single column format.
Introduction to Business
by Heidi M. Neck Emma L. Murray Christopher P. NeckIntroduction to Business ignites student engagement and prepares students for their professional journeys, regardless of their career aspirations. Best-selling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray inspire students to see themselves in the world of business and to develop the mindset and skillset they need to succeed. A diverse set of impactful examples and cases, from inspiring startups and small businesses to powerful corporations, illustrate how businesses can prosper and create positive impact.
Introduction to Business
by Heidi M. Neck Emma L. Murray Christopher P. NeckIntroduction to Business ignites student engagement and prepares students for their professional journeys, regardless of their career aspirations. Best-selling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray inspire students to see themselves in the world of business and to develop the mindset and skillset they need to succeed. A diverse set of impactful examples and cases, from inspiring startups and small businesses to powerful corporations, illustrate how businesses can prosper and create positive impact.
Introduction to Business English (Words and Their Secrets)
by Sergio Casado RodríguezAn ebook designed for those who are interested in perfecting their English, and introducing some of the essential variants, such as English used for business or Business English.
Introduction to Business Law
by Jeffrey F. Beatty Susan S. Samuelson Patricia Sánchez AbrilDiscover the business law text you'll enjoy reading with Beatty/Samuelson/Abril's INTRODUCTION TO BUSINESS LAW, 7E. Students like you explain that this is the best text they have ever read and they had no idea law could be so interesting. This book uses conversational writing to explain complex topics and emerging legal trends in easy-to-understand language. With 75 years of combined teaching experience, these award-winning authors know how to clearly explain topics and keep your interest. Because the authors actually practiced law before they became teachers, they also describe how theories of law work in everyday business practice. This edition is packed with current examples and real-life scenarios relevant to daily life - from marijuana contracts and the research behind executive compensation to the impact of Covid-19 and #MeToo in the workplace. MindTap and Infuse digital resources help clarify concepts with interactive cases and learning tools.
Introduction to Business Statistics (Seventh Edition)
by Ronald M. WeiersThis proven, popular text cuts through the jargon to help you understand fundamental statistical concepts and why they are important to you, your world, and your career. The text's outstanding illustrations, friendly language, non-technical terminology, and current, real-world examples will capture your interest and prepare you for success right from the start.
Introduction to Business: Our Business and Economic World
by Betty J. Brown John E. Clow Mcgraw-Hill StaffFrom entrepreneurship to the global economy, Introduction to Business introduces your students to the ever-changing world of business and economics. It's up-to-date, full of high interest features, and designed to help your students explore business opportunities while learning to make their own informed economic decisions.
Introduction to Business: Student Activity Workbook
by McGraw-HillWorkbook to accompany Intro to Business textbook.
Introduction to C++ for Financial Engineers
by Daniel J. DuffyThis book introduces the reader to the C++ programming language and how to use it to write applications in quantitative finance (QF) and related areas. No previous knowledge of C or C++ is required -- experience with VBA, Matlab or other programming language is sufficient. The book adopts an incremental approach; starting from basic principles then moving on to advanced complex techniques and then to real-life applications in financial engineering. There are five major parts in the book:C++ fundamentals and object-oriented thinking in QFAdvanced object-oriented features such as inheritance and polymorphismTemplate programming and the Standard Template Library (STL)An introduction to GOF design patterns and their applications in QF ApplicationsThe kinds of applications include binomial and trinomial methods, Monte Carlo simulation, advanced trees, partial differential equations and finite difference methods.This book includes a companion website with all source code and many useful C++ classes that you can use in your own applications. Examples, test cases and applications are directly relevant to QF.This book is the perfect companion to Daniel J. Duffy's book Financial Instrument Pricing using C++ (Wiley 2004, 0470855096 / 9780470021620)
Introduction to Career Counselling and Coaching
by Hazel ReidA practical introduction for those training in the field of career development, career counselling and career coaching, this book will take your students through established and emerging theory and the different contexts in which career work takes place introducing the key skills, techniques and models they'll need. Professional issues such as the use of digital technologies highlight the contemporary context of careers work and all of this is brought to life through engaging case studies and reflective questions, highlighting the practical applications of what is being learnt.
Introduction to Cases
by Benson P. ShapiroIntroduces students and executives to the case method and provides a generalized approach to cases.
Introduction to Cash Flow Valuation Methods
by Richard S. RubackProvides an introduction to three cash flow valuation methods. The three methods differ in their measure of cash flows and the discount rate applied to those cash flows. The names for the three methods correspond to the type of cash flow that is used in the valuation: Equity Cash Flow (ECF), Capital Cash Flow (CCF), and Free Cash Flow (FCF). The three methods provide consistent valuations when applied correctly.
Introduction to Casino Management
by Jim Kilby Anthony LucasAs gaming expands across the globe, there is a growing need for clear guidance through the confusing world of casino operations. "Introduction to Casino Management" carefully explains gaming operations to those with little or no knowledge of the business. Written by experts with over 60 years of combined industry experience, this text provides in-depth coverage of key operating issues and practices. Both students and gaming professionals alike will appreciate this comprehensive guide to casino management, featuring detailed coverage of: The history of gaming, departmental income statements based on data from actual hotel-casinos, organizational charts and detailed casino job descriptions, the drop and count process, i.e., how the money makes its way from the games to the casino's vault, currency and suspicious activity reporting as required by U.S. Title 31 and other federal regulations, slot operations, table games, including in-depth coverage of blackjack, baccarat, craps, roulette and much more. This is a must-have for those who want to understand the complex world of casino operations.
Introduction to Central Banking (SpringerBriefs in Quantitative Finance)
by Ulrich Bindseil Alessio FotiaThis open access book gives a concise introduction to the practical implementation of monetary policy by modern central banks. It describes the conventional instruments used in advanced economies and the unconventional instruments that have been widely adopted since the financial crisis of 2007–2008. Illuminating the role of central banks in ensuring financial stability and as last resort lenders, it also offers an overview of the international monetary framework. A flow-of-funds framework is used throughout to capture this essential dimension in a consistent and unifying manner, providing a unique and accessible resource on central banking and monetary policy, and its integration with financial stability. Addressed to professionals as well as bachelors and masters students of economics, this book is suitable for a course on economic policy. Useful prerequisites include at least a general idea of the economic institutions of an economy, and knowledge of macroeconomics and monetary economics, but readers need not be familiar with any specific macroeconomic models.
Introduction to Chinese Economy (Introduction to China's S&T Innovation)
by Hongbing Ouyang Yaqing Liu Xiaofeng ZhaoThe original version of this book is a bilingual book for international students and overseas readers, which is included in the “Introduction to China’s S&T Innovation”, a project funded by the Hubei Provincial Public Welfare Academic Publication Special Funds in 2024. The book consists of 14 chapters. Based on the introduction of the historical foundation and natural conditions of China's economic development, it introduces the history of China's economic development in stages such as before 1949, 1949-1978, after 1978, and the new period; and then in the form of special topics it discusses China's opening up to the outside world and international trade , rural reform and agricultural modernization, reform of the state-owned enterprise system with Chinese characteristics, industrialization and urbanization, and reform of the state-owned enterprise system with Chinese characteristics, industrialization process and urban development, macro-economic policy and fiscal and taxation system, and the reform and establishment of modern financial system; and finally, it introduces the economic development model with Chinese characteristics, the development concept and development pattern in the new era. The book explains the policy background and internal logic of China's economic growth, reflects the achievements and experience of China's economic reform, and tells the world the story of China's economic miracle in a clear, concise, and easy-to-understand manner.
Introduction to Chinese Fiscal System
by Lorenzo RiccardiThis user-friendly book aims to summarize the principal topics of Chinese Taxation and offers readers a general overview of the Chinese Taxation and informative updates on tax changes. The book provides a variety of facts, figures, graphs and data in an easy-to read table format. Firstly, the book proposes an introduction to taxation and to the Chinese tax system, secondly, it focuses on direct taxes, indirect taxes and other taxes and, in the end, it covers international taxation. Moreover, the book offers a quick overview of the Chinese M&A taxation and of the Chinese Free Trade Zones.
Introduction to Commercial Recreation and Tourism: An Entrepreneurial Approach (5th edition)
by John C. Crossley Lynn M. Jamieson Russell E. BrayleyIntroduction to Commercial Recreation and Tourism is a stepping stone to understanding the scope, characteristics, entrepreneurial strategies and management aspects of commercial recreation and tourism. Topics include the history of commercial recreation, definitions, economic applications, business start-up strategies, financing, marketing, operations management, and global trends. This edition also examines industry profiles for the travel, hospitality, and local commercial recreation industries. The Journal of Park and Recreation Administration viewed the past edition as a 'valuable addition to commercial recreation literature'.
Introduction to Community Development: Theory, Practice and Service Learning
by Jerry W. Robinson Gary Paul GreenThis text provides students of community and economic development with a theoretical and practical introduction to the field.
Introduction to Community Development: Theory, Practice, and Service-Learning
by Jerry W. Robinson Gary Paul GreenThis text provides students of community and economic development with a theoretical and practical introduction to the field. Bringing together leading scholars, it provides both a conceptual background and contemporary approaches, with a progression from theory to practice. Included are case studies and supportive material to develop community service-learning activities.