- Table View
- List View
Amateurs without Borders: The Aspirations and Limits of Global Compassion
by Allison SchnableAmateurs without Borders examines the rise of new actors in the international development world: volunteer-driven grassroots international nongovernmental organizations. These small aid organizations, now ten thousand strong, sidestep the world of professionalized development aid by launching projects built around personal relationships and the skills of volunteers. This book draws on fieldwork in the United States and Africa, web data, and IRS records to offer the first large-scale systematic study of these groups. Amateurs without Borders investigates the aspirations and limits of personal compassion on a global scale.
Amazing Business People - A Short eBook
by Charles MargerisonBusiness makes the world go round. This unique audio collection from The Amazing People Club explores the lives of four amazing people who all enjoyed global success in a variety of ways. Get an insight into the life of Henry Ford, the man behind one of the biggest car brands in the world. Born on a farm, Henry's journey took him to Detroit, where he built the first mass produced vehicles - the Model T, the Model A and the system of 'Fordism'. His talent for invention and machines was inspired by other amazing individuals, including Thomas Edison. Also meet Beulah Henry, called 'Lady Edison' by many; she was a prolific inventor. Many people have actually never heard of her despite her development of over 101 inventions! Be amazed by Henry Bessemer who played a critical role in steel making and steam engines which drove the industrial revolution and find out about George de Mestral whose ingenuity was responsible for Velcro, now used all over the world. It's a great example of the fact that behind every invention, there is an amazing story! Each story comes to life through BioViews®. These are short biographical narratives, similar to interviews. They provide an easy way of learning about amazing people who made major contributions and changed our world.
Amazing Careers: Inspirational Stories
by Charles MargerisonHow did Charles Darwin, Albert Einstein and Coco Chanel choose their careers? Discover how these and other high achievers became successful in Amazing Careers. In life, the work we do often determines our status in society as much as the money we earn. Some people choose their job because of strong convictions while others are motivated by salary. This book provides a unique insight into lives of people who had exciting and interesting careers and can help provide inspiration to you in your own. Each amazing career is explored through BioViews® which are short biographical stories, similar to interviews. These unique stories provide an easy way of learning about amazing people who made major contributions and changed our world.
Amazing Decisions: The Illustrated Guide to Improving Business Deals and Family Meals
by Dan ArielyDan Ariely, the New York Times bestselling author of Predictably Irrational, and illustrator Matt R. Trower present a playful graphic novel guide to better decision-making, based on the author’s groundbreaking research in behavioral economics, neuroscience, and psychology. The internationally renowned author Dan Ariely is known for his incisive investigations into the messy business of decision-making. Now, in Amazing Decisions, his unique perspective—informed by behavioral economics, neuroscience, and psychology—comes alive in the graphic form. The illustrator Matt R. Trower’s playful and expressive artwork captures the lessons of Ariely’s groundbreaking research as they explore the essential question: How can we make better decisions?Amazing Decisions follows the narrator, Adam, as he faces the daily barrage of choices and deliberations. He juggles two overlapping—and often contradictory—sets of norms: social norms and market norms. These norms inform our thinking in ways we often don’t notice, just as Adam is shadowed by the “market fairy” and the “social fairy,” each compelling him to act in certain ways. Good decision-making, Ariely argues, requires us to identify and evaluate the forces at play under different circumstances, leading to an optimal outcome. Amazing Decisions is a fascinating and entertaining guide to developing skills that will prove invaluable in personal and professional life.
Amazing Entrepreneurs: Inspirational Stories
by Charles MargerisonWere the people who developed successful businesses lucky or did they have special talents? In Amazing Entrepreneurs, new from The Amazing People Club, you can explore these questions through the lives of some of the world's most famous entrepreneurs and perhaps be inspired to do likewise! Helena Rubinstein was lucky to find a sponsor for her skin care business but it was her vision and tenacity that ensured her success. Ray Kroc's entrepreneurial talents enabled him to grow McDonalds from a local burger joint into an international phenomenon. The life stories and achievements of characters including Thomas Edison, Madam C. J. Walker, Henry Ford, Walt Disney, Beulah Henry and William Boeing come alive in a unique way through BioViewsâ. A BioView® is a short biographical story, similar to an interview. These unique stories provide an easy way of learning about amazing people who made major contributions and changed our world. These are inspirational stories that can help you achieve your ambitions in your journey through life.
Amazing Millionaires - A Short eBook
by Charles MargerisonYou may know the names of famous millionaires and wonder how they struck it rich. This unique collection of short audio stories from The Amazing People Club tells their tales. It explores the lives of four amazing millionaires and follows them on their amazing journeys to fame and fortune. Meet Cesar Ritz, the man behind the term 'Ritzy', whose life was just that. He came to be known as the 'king of hoteliers, and hotelier to kings'. Also, meet the man behind the Nobel Prizes. Alfred Nobel's life, often shrouded in mystery, comes to life through his BioViews® as we explore his career as a chemist, engineer, innovator, and armaments manufacturer. Unknown to many people, he actually invented dynamite! Meet Howard Hughes - aviator, engineer, industrialist, film producer, film director and philanthropist who became who became one of the wealthiest people in the world. Another fascinating character is Henry Wellcome. He may have saved your life with the medicines he produced. The Wellcome Trust is one of the largest medical charities in the world. Each story is unique and amazing and could perhaps be just what you need for inspiration to achieve your own ambitions. Each story comes to life through BioViews®. These are short biographical narratives, similar to interviews. They provide an easy way of learning about amazing people who made major contributions and changed our world.
Amazing Things Will Happen
by C. C. ChapmanWork hard, be kind, and amazing things will happenAmazing Things Will Happen offers straightforward advice that can be put into action to improve your life. Through personal anecdotes from the author's life, and interviews of successful individuals across several industries, this book demonstrates how to achieve success, in all aspects of life, through hard work and acts of kindness. Split into five sections, this book details how to begin the self-improvement journey.Explains how to cope with the situation you are currently in, and how to make the most of it until you can break freeShares exercises and practices that can help define your goals and how to set realistic tasks to reach themHelps you to navigate the seas of doubters and obstacles to get to where you want to beEnsures that you help others, once you have reached your goalsEach of us has different goals in life, but everyone wants to succeed, and have as much fun as possible along the way. Amazing Things Will Happen shows how to get on this path to success.
Amazing Women: Inspirational Stories
by Charles MargerisonWho was the first woman to qualify as a doctor? Who is the only woman to have won two Nobel Prizes? Explore these and other amazing stories in Amazing Women. In this unique story collection from The Amazing People Club, the real lives of iconic women including Coco Chanel, Sojourner Truth, Maria Montessori, Eva Peron and Helen Keller come to life. Understand their real lives and challenges and be inspired by what they did and how they achieved it. This is a must-read for every woman seeking inspiration. Meet some of the world's most amazing women through BioViews. ~~~ A BioView- is a short biographical story, similar to an interview. These unique stories provide an easy way of learning about amazing people who made major contributions to our world and can help you achieve your ambitions in your journey through life.
Amazon Ads sin gastar un céntimo (Auto-publicación sin gastar un céntimo #5)
by Prasenjeet KumarDebemos admitir que Amazon Ads es absolutamente la última plataforma de publicidad para comercializar sus libros en Amazon. Punto. Desafortunadamente, existen demasiadas formas en las que usted se puede equivocar al tratar de aprovechar el tremendo potencial de esta bestia. Adicionalmente, la experiencia es enlodada por una gran cantidad de malos consejos que circulan por internet, los cuales hacen que toda esta aventura con Amazon Ads sea una experiencia frustrante, exasperante y absolutamente costosa. Entonces, ¿De qué manera se equivocan los autores? En mi opinión: Primero que nada, al establecer una puja muy alta que les hace gastar demasiado dinero sin lograr buenos resultados y, por ejemplo, obtener un Retorno sobre la Inversión (ROI) negativo. Segundo, al estresarse demasiado acerca de una perfecta descripción de las ventas, por probar diferentes descripciones, o por hacer ambos. Tercero, al sobre monitorear sus anuncios. Las soluciones son sencillas, y este libro va a recortar el sobrante para enseñarle estrategias que realmente funcionen. Entonces, prepárese para aprender como: * Configurar sus anuncios; * Segmentar su audiencia (incluyendo en otros territorios fuera de los Estados Unidos, acerca de los cuales ningún otro libro les enseña); * Entender las pujas y los reportes de las ventas; * Chequear la ganancia de sus anuncios (sin sumergirse bajo un bombardeo de lenguaje técnico); * Escribir las descripciones de sus anuncios (un proceso que la mayoría de los libros hace parecer muy complicado), y mucho más… Todo esto, por supuesto, “¡Sin gastar un céntimo (casi)!”
Amazon Buys Whole Foods
by David Lane Jose B. Alvarez Joni CoughlinThe June 2017 news that e-commerce giant Amazon was paying $13.7 billion for organic supermarket chain Whole Foods precipitated a broad sell-off in the shares of grocery retailers and suppliers. Behind the precipitous declines lay recognition that Amazon's bold move into brick and mortar assets offered transformational opportunities. Amazon could gain expertise in perishable product sales and procurement, plus access to 30 million well-off shoppers and 463 grocery stores in key U.S. markets. Whole Foods could absorb Amazon's technology and process expertise to modernize and reduce its operating costs, which were among the highest in the industry. For grocery retailers and suppliers, the deal portended increased competitive pressures in a saturated market. As 2018 dawned, all parties were assessing the deal's implications. Had the stock market overreacted to news of the deal? Why was Amazon buying Whole Foods? What were the long-term implications of the deal for the food value chain?
Amazon Connect: Improve your customer experience by building logical and cost-effective solutions for critical call center systems
by Jeff ArmstrongExplore Amazon Connect, from implementing call flows and creating AI bots to integrating artificial intelligence solutions and analyzing critical customer sentimentKey FeaturesDiscover how to integrate chat with Connect to allow organizations to reduce operations costsLeverage machine learning to perform natural language processing (NLP) for analyzing customer feedback and trendsLearn how to integrate your enterprise application with Amazon ConnectBook DescriptionAmazon Connect is a pay-as-you-go cloud contact center solution that powers Amazon's customer contact system and provides an impressive user experience while reducing costs. Connect's scalability has been especially helpful during COVID-19, helping customers with research, remote work, and other solutions, and has driven adoption rates higher. Amazon Connect: Up and Running will help you develop a foundational understanding of Connect's capabilities and how businesses can effectively estimate the costs and risks associated with migration. Complete with hands-on tutorials, costing profiles, and real-world use cases relating to improving business operations, this easy-to-follow guide will teach you everything you need to get your call center online, interface with critical business systems, and take your customer experience to the next level. As you advance, you'll understand the benefits of using Amazon Connect and cost estimation guidelines for migration and new deployments. Later, the book guides you through creating AI bots, implementing interfaces, and leveraging machine learning for business analytics. By the end of this book, you'll be able to bring a Connect call center online with all its major components and interfaces to significantly reduce personnel overhead and provide your customers with an enhanced user experience (UX).What you will learnBecome well-versed with the capabilities and benefits of Amazon ConnectDetermine cost-effective solutions by integrating Connect with AWSCreate, modify, and connect contact flows to improve efficiencyBuild a conversational interface with Amazon LexFind out how to transfer contact records out of Connect via KinesisGather user insights and improve business operations with Amazon QuickSightAnalyze customer-agent conversations with ML speech analytics capabilitiesDiscover ways to provide superior customer service at a lower costWho this book is forThis Amazon Connect book is for anyone looking to save costs and improve their customer experience through a more advanced call center using Amazon Connect and other AWS capabilities. A technical understanding of Amazon Web Services (AWS) and beginner-level business administration experience are necessary to address cost concerns and risks.
Amazon EC2 Cookbook
by Aurobindo Sarkar Sekhar Reddy MandapatiThis book is targeted at Cloud-based developers who have prior exposure to AWS concepts and features. Some experience in building small applications and creating some proof-of-concept applications is required.
Amazon FBA Guida per principianti
by Adidas WilsonFBA è l'acronimo di Fulfilled di Amazon. Quando entri nel programma Amazon FBA, tutto il duro lavoro viene svolto da Amazon. Come funziona: fornisci prodotti e li invii ad Amazon. A loro volta, immagazzinano i prodotti nei loro magazzini. I prodotti vengono immagazzinati e ordinati. Se un articolo si danneggia, Amazon ti pagherà l'intero prezzo. Quando un acquirente ordina il tuo prodotto su Amazon, la transazione verrà gestita da Amazon (il processo è automatizzato). Amazon confeziona l'articolo e lo spedisce al tuo cliente. Sono responsabili inoltre delle fasi dopo la consegna del prodotto, per assicurarsi che il cliente sia soddisfatto.
Amazon FBA: Guía Para Principiantes
by Adidas WilsonCómo funciona: Buscas productos y los envías a Amazon. Ellos, a su vez, almacenan los productos en sus almacenes. Los productos son inventariados y luego clasificados. Si un artículo se daña en el almacén, Amazon te pagará el precio completo. Cuando un comprador pide su producto en Amazon, la transacción será manejada por Amazon (el proceso es automatizado). Amazon empaqueta el artículo y lo envía a su cliente. También hacen un seguimiento después de que el producto ha sido entregado para asegurarse de que el cliente esté satisfecho.
Amazon Fire Phone: The Missing Manual
by Preston GrallaUnleash the powers of the Amazon Fire phone with help from technology guru Preston Gralla. Through clear instructions and savvy advice, this fast-paced, engaging guide shows you how to make the most of Fire phone’s innovative features—including Firefly, Dynamic Perspective, one-handed gestures, and integration with Amazon Prime.The important stuff you need to know:Gain control with Dynamic Perspective. Tilt your phone to scroll, move your head to play games, and explore maps in 3D.Take pictures further. Capture high-res, panoramic, and moving (lenticular) photos. Shoot HD video, too.Shop with ease. Use Firefly to identify music, videos, and other items, and go straight to the product’s Amazon page.Get the apps you want. Load up on games and apps for productivity, health and fitness, and social networking from Amazon’s Appstore.Solve problems right away. Get live tech support from Amazon via video chat with the Mayday help feature.Carry the Cloud in your hand. Access Prime Instant Video, your Kindle library, and your uploaded photos and videos.
Amazon HQ2
by James K. Sebenius Ben CookAmazon's failed bid for a second headquarters location ("HQ2") in Long Island City, New York offers many lessons for negotiators looking to avoid similar high-profile defeats in strategically important deals. The company's project - which promised to bring billions of dollars in net new tax revenue and thousands of jobs to the city - initially enjoyed widespread support on the ground, alongside vocal advocacy from political elites at the state and local level. But after the proposal was announced, a relatively small cohort of passionate opponents organized to pressure a key set of lawmakers into opposing the deal, ultimately leading the company to withdraw its offer. Amazon's HQ2 derailment at the hands of these well-organized activists, and its failure to mobilize its broad base of support in useful ways, mark a striking example of the potential pitfalls dealmakers face when negotiating large-scale projects in the public eye.
Amazon Hacks
by Paul BauschAmazon Hacks is a collection of real-world tips, tricks, and full-scale solutions to practical uses of Amazon.com and the Amazon Web Services API . The book offers a variety of interesting ways for power users to get the most out of Amazon and its community, for Associates to hone their recommendations for better linking and more referral fees, for researchers to mine the enormous amount of information in Amazon's data store, and for developers to integrate Amazon Web Services into their applications and se
Amazon Hacks
by Paul BauschAmazon Hacks is a collection of tips and tools for getting the most out of Amazon.com, whether you're an avid Amazon shopper, Amazon Associate developing your online storefront and honing your recommendations for better linking and more referral fees, seller listing your own products for sale on Amazon.com, or a programmer building your own application on the foundation provided by the rich Amazon Web Services API. Shoppers will learn how to make the most of Amazon.com's deep functionality and become part of the Amazon community, maintain wishlists, tune recommendations, "share the love" with friends and family, etc. Amazon Associates will find tips for how best to list their titles, how to promote their offerings by fine tuning search criteria and related titles information, and even how to make their store fronts more attractive. And the real power users will use the Amazon API to build Amazon-enabled applications, create store fronts and populate them with items to be picked, packed and shipped by Amazon. And just about anyone can become a seller on Amazon.com, listing items, deciding on pricing, and fulfilling orders for products new and used.
Amazon Redshift Cookbook: Recipes for building modern data warehousing solutions
by Shruti Worlikar Thiyagarajan Arumugam Harshida Patel Eugene Kawamoto>pb/b/ph4/h4ulli/lili/lili/li/ulh4/h4p/pp/pp/ph4/h4ulli/lili/lili/lili/lili/lili/li/ulh4/h4p/p<
Amazon Shopper Panel: Paying Customers for Their Data
by Ayelet Israeli Eva AscarzaThis case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to explore issues in customers' privacy in the digital age, the value of customers' own data, and the change in regulations aimed to protect consumers that move companies from using third party data to first party data. In addition, the case offers an opportunity to discuss the power dynamics of online giants such as Amazon, Google, and Facebook.
Amazon Unbound
by Brad StoneFrom the bestselling author of The Everything Store, an unvarnished picture of Amazon&’s unprecedented growth and its billionaire founder, Jeff Bezos, revealing the most important business story of our time. With the publication of The Everything Store in 2013, Bloomberg journalist Brad Stone revealed how the unlikely Seattle start-up Amazon became an unexpected king of ecommerce. Since then, its founder has led Amazon to explosive growth in both size and wealth. In less than ten years, Amazon has quintupled the size of its workforce and increased its valuation to well over a trillion dollars. Whereas Amazon used to sell only books, there is now little they don&’t sell, becoming the world&’s largest online retailer and pushing into other markets at warp speed. Between Amazon&’s forty subsidiaries - like Whole Foods Market, Amazon Studios in Hollywood, websites like Goodreads and IMDb, and Amazon Web Services cloud software unit, plus Bezos&’s purchase of the Washington Post - it&’s almost impossible to go a day without encountering their goods. Amazon provides us opportunities to shop, entertain, inform, communicate, store and, one day, maybe even travel to the moon. We live in a world run, supplied and controlled by Amazon. In Amazon Unbound, Stone offers the must-read follow-up to his bestseller The Everything Store, detailing the seismic changes that have taken place at Amazon over the past decade as it became one of the most powerful and feared companies in the global economy, led by one of the most powerful and feared leaders in business. He shows the acquisitions and innovations that have propelled Amazon&’s unprecedented growth, and the turn in public sentiment that criticises Amazon&’s monopolistic practices. As he charts the company&’s meteoric rise, Stone probes the evolution of Jeff Bezos - who started as a geeky entrepreneur but who transformed to become a fit, famed, disciplined billionaire, a man who runs Amazon with an iron fist but finds his personal life splashed over the tabloids.Definitive, timely and revelatory, Stone has provided an unvarnished portrait of a man and company that we couldn&’t imagine modern life without.
Amazon Unbound: Jeff Bezos and the Invention of a Global Empire
by Brad StoneFrom the bestselling author of The Everything Store, an unvarnished picture of Amazon’s unprecedented growth and its billionaire founder, Jeff Bezos, revealing the most important business story of our time. <P><P>Almost ten years ago, Bloomberg journalist Brad Stone captured the rise of Amazon in his bestseller The Everything Store. Since then, Amazon has expanded exponentially, inventing novel products like Alexa and disrupting countless industries, while its workforce has quintupled in size and its valuation has soared to well over a trillion dollars. Jeff Bezos’s empire, once housed in a garage, now spans the globe. Between services like Whole Foods, Prime Video, and Amazon’s cloud computing unit, AWS, plus Bezos’s ownership of The Washington Post, it’s impossible to go a day without encountering its impact. <P><P>We live in a world run, supplied, and controlled by Amazon and its iconoclast founder. In Amazon Unbound, Brad Stone presents a deeply reported, vividly drawn portrait of how a retail upstart became one of the most powerful and feared entities in the global economy. <P><P>Stone also probes the evolution of Bezos himself—who started as a geeky technologist totally devoted to building Amazon, but who transformed to become a fit, disciplined billionaire with global ambitions; who ruled Amazon with an iron fist, even as he found his personal life splashed over the tabloids. Definitive, timely, and revelatory, Stone has provided an unvarnished portrait of a man and company that we couldn’t imagine modern life without.
Amazon Web Services
by Gary P. Pisano Robert S. Huckman Liz KindConsiders the development of Amazon Web Services (AWS), a division of Amazon.com, Inc., specializing in the provision of web-based storage and computing services to web developers. The case focuses on the issues facing Andy Jassy, the head of AWS, in 2008 as AWS faces increased competition from established technology giants, such as Google, Microsoft, and IBM. Students are asked to consider whether entry into web services by Amazon, which had established its brand in retail, represented a prudent move by the company. The case provides an opportunity to highlight the benefits of AWS' variable pricing for developers and to determine where overlaps exist between Amazon's core retailing business and AWS. Students are also provided with an opportunity to discuss operational diversification and its limits within the AWS context.
Amazon and the Concrete Jungle
by Charles F Wu Ryan Lee Marie Archibald Maya Kazamel Will BegleyCase
Amazon für Entscheider: Strategieentwicklung, Implementierung und Fallstudien für Hersteller und Händler
by Christian Stummeyer Benno KöberDieses Buch unterstützt Hersteller und Händler, die für sie richtige Amazon-Marktplatz-Strategie zu entwickeln. 14 ausgewiesene Experten erläutern im Detail, wie eine erfolgreiche Implementierung auf dem Amazon Marketplace funktionieren und wie das Amazon-Ecosystem effektiv genutzt werden kann. Fallstudien aus dem B2B- und B2C-Bereich zeigen, wie Amazon-Verkaufsstrategien erfolgreich umgesetzt werden können. Trotz des enormen Marktanteils des E-Commerce-Riesen schenken viele Unternehmen diesem Verkaufskanal immer noch nicht die nötige Aufmerksamkeit. Dies gilt nicht nur für den B2C-Markt, sondern auch im B2B-Umfeld, für das das Unternehmen aus Seattle unter Amazon Business die Möglichkeit bietet, schnell und unkompliziert zu verkaufen. In diesem Buch erhalten Sie Antworten auf Fragen wie „Amazon – ja oder nein?“ oder „Wie sieht eine erfolgversprechende Amazon-Vertriebsstrategie aus?“ sowie umfangreiches Entscheider-Wissen: von der Gestaltung einer verkaufsstarken Produktdetailseite über relevante Logistikanforderungen bis hin zu Markenschutz und rechtlichen Aspekten.Die ThemenAmazon verstehen und passgenaue Strategien entwickelnExemplarische Amazon-Strategien (Seller defensiv, Seller offensiv, Vendor B2C-B2B)Optimierung der ProduktdetailseitenEinsatz von Amazon Sponsored AdsProduktbewertungen auf AmazonGesetzliche Anforderungen und Amazon-RichtlinienLogistikkompetenz als wesentlicher TreiberProdukt- und Markenschutz auf AmazonAmazon Readiness: Prozesse, Systeme und Organisation für Profitabilität und SkalierbarkeitDas Ökosystem rund um AmazonB2B- und B2C-Fallstudien„Wie halte ich es mit Amazon? Das ist und bleibt eines der wichtigsten Strategiethemen für Handel und Industrie. Deshalb kommt „Amazon für Entscheider“ zur richtigen Zeit. Es beleuchtet die Amazon-Welt aus unterschiedlichsten Perspektiven und liefert so wertvolle Einsichten, indem es die Möglichkeiten gleichermaßen in Theorie und Praxis untersucht. Amazon-Insider und Branchenbeobachter mit langjähriger Erfahrung schärfen den Blick auf Amazon.“Jochen Krisch, excitingcommerce.deAus dem InhaltTEIL I. AMAZON VERSTEHEN UND PASSGENAUE STRATEGIEN ENTWICKELNAmazons Masterplan (Christian Stummeyer)Das Prinzip Amazon (Benno Köber)Der E-Commerce-Treiberbaum beim Vertrieb über den Amazon Marketplace (Christian Stummeyer)Entwicklung einer Amazon-Strategie (Ralph Ch. Hübner)Plattformzeitalter: Alternativen zu Amazon (Ralph Ch. Hübner)TEIL II. ENTSCHEIDENDE ERFOLGSBAUSTEINE KONZIPIEREN UND IMPLEMENTIERENOptimierung der Produktdetailseiten und deren Reichweite auf dem Amazon Marketplace (Adrian Jaroszyński)Strategische Grundlagen für den Einsatz von Amazon Sponsored Ads (Adrian Jaroszyński)Produktbewertungen auf Amazon: Relevanz und Handlungsfelder für Unternehmen (Christian Driehaus)Gesetzliche Anforderungen, Rahmenbedingungen und Amazon Richtlinien beim Verkauf über den Amazon Marketplace (Sabine Heukrodt-Bauer)Logistik als wesentlicher Treiber des Erfolgs für und mit Amazon (Oliver Lucas)Amazon Readiness: Prozesse, Systeme und Organisation um den Amazon Marketplace profitabel und skalierbar zu bespielen (Martin Himmel)Fulfillment by Amazon (Benno Köber)Amazon Business für den B2B-Markt (Lennart Paul)Produkt und Markenschutz auf Amazon (Jochen Schäfer)Das Ökosystem rund um Amazon (Benno Köber)TEIL III. FALLSTUDIENVom Amazon Pure Player zum Multi-Channel: Fahrradzubehör von AARON (Hans Mina) Selle